Vorschläge für Keyword-Thema, Budget und Anzeigentext-Assets erhalten

Die Google Ads API stellt die SmartCampaignSuggestService bereit, um beim Erstellen von smarten Kampagnen Konfigurationsdetails vorzuschlagen. Dabei werden Details zum beworbenen Unternehmen (in Form einer SmartCampaignSuggestionInfo-Instanz) verwendet, um Keyword-Themen, ein Budget sowie Anzeigentitel und Textzeilen für die einzelnen Anzeigen vorzuschlagen.

SmartCampaignSuggestionInfo-Instanz erstellen

Für die Generierung von Vorschlägen für smarte Kampagnen ist eine SmartCampaignSuggestionInfo-Instanz erforderlich, die Details zum beworbenen Unternehmen enthält. Da es möglich ist, dieselbe SmartCampaignSuggestionInfo-Instanz zum Abrufen aller verschiedenen Arten von Vorschlägen für smarte Kampagnen zu verwenden, können Sie zuerst eine erstellen und mehrmals verwenden.

Wichtige Anforderungen für SmartCampaignSuggestionInfo:

  • Eine Landingpage ist erforderlich. Das kann eine vorhandene Website (final_url) oder eine automatische Landingpage sein, die für Ihre Kampagne mit Informationen aus dem Unternehmensprofil mit der ID business_profile_location erstellt wurde. Wenn Sie eine automatische Landingpage verwenden möchten, müssen Sie das Feld business_profile_location beim Generieren von Vorschlägen festlegen.

    • Wenn final_url festgelegt ist, kann entweder business_profile_location oder business_name festgelegt werden.
    • Wenn final_url nicht festgelegt ist, muss business_profile_location festgelegt werden.

  • Wenn sie zum Abrufen von Vorschlägen für Keyword-Themen aus der Methode SuggestKeywordThemes verwendet wird, muss das Feld keyword_themes nicht festgelegt werden.

  • Wenn Anzeigenvorschläge mit der Methode SuggestSmartCampaignAd abgerufen werden, sind die Felder language_code und keyword_themes erforderlich.

  • Fügen Sie dem Objekt so viele Details wie möglich hinzu, um optimale Vorschläge zu erhalten.

Java

private SmartCampaignSuggestionInfo getSmartCampaignSuggestionInfo(
    GoogleAdsClient googleAdsClient, String businessProfileLocation, String businessName) {
  SmartCampaignSuggestionInfo.Builder suggestionInfoBuilder =
      SmartCampaignSuggestionInfo.newBuilder()
          // Adds the URL of the campaign's landing page.
          .setFinalUrl(LANDING_PAGE_URL)
          // Adds the language code for the campaign.
          .setLanguageCode(LANGUAGE_CODE)
          // Constructs location information using the given geo target constant. It's also
          // possible to provide a geographic proximity using the "proximity" field,
          // for example:
          // .setProximity(
          //     ProximityInfo.newBuilder()
          //         .setAddress(
          //             AddressInfo.newBuilder()
          //                 .setPostalCode(INSERT_POSTAL_CODE)
          //                 .setProvinceCode(INSERT_PROVINCE_CODE)
          //                 .setCountryCode(INSERT_COUNTRY_CODE)
          //                 .setProvinceName(INSERT_PROVINCE_NAME)
          //                 .setStreetAddress(INSERT_STREET_ADDRESS)
          //                 .setStreetAddress2(INSERT_STREET_ADDRESS_2)
          //                 .setCityName(INSERT_CITY_NAME)
          //                 .build())
          //         .setRadius(INSERT_RADIUS)
          //         .setRadiusUnits(INSERT_RADIUS_UNITS)
          //         .build())
          // For more information on proximities see:
          // https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo
          //
          // Adds LocationInfo objects to the list of locations. You have the option of
          // providing multiple locations when using location-based suggestions.
          .setLocationList(
              LocationList.newBuilder()
                  // Sets one location to the resource name of the given geo target constant.
                  .addLocations(
                      LocationInfo.newBuilder()
                          .setGeoTargetConstant(
                              ResourceNames.geoTargetConstant(GEO_TARGET_CONSTANT))
                          .build())
                  .build())
          // Adds a schedule detailing which days of the week the business is open.
          // This schedule describes a schedule in which the business is open on
          // Mondays from 9am to 5pm.
          .addAdSchedules(
              AdScheduleInfo.newBuilder()
                  // Sets the day of this schedule as Monday.
                  .setDayOfWeek(DayOfWeek.MONDAY)
                  // Sets the start hour to 9am.
                  .setStartHour(9)
                  // Sets the end hour to 5pm.
                  .setEndHour(17)
                  // Sets the start and end minute of zero, for example: 9:00 and 5:00.
                  .setStartMinute(MinuteOfHour.ZERO)
                  .setEndMinute(MinuteOfHour.ZERO)
                  .build());

  // Sets either of the business_profile_location or business_name, depending on whichever is
  // provided.
  if (businessProfileLocation != null) {
    suggestionInfoBuilder.setBusinessProfileLocation(businessProfileLocation);
  } else {
    suggestionInfoBuilder.setBusinessContext(
        BusinessContext.newBuilder().setBusinessName(businessName).build());
  }
  return suggestionInfoBuilder.build();
}
AddSmartCampaign.java

C#

/// <summary>
/// Builds a SmartCampaignSuggestionInfo object with business details.
///
/// The details are used by the SmartCampaignSuggestService to suggest a
/// budget amount as well as creatives for the ad.
///
/// Note that when retrieving ad creative suggestions it's required that the
/// "final_url", "language_code" and "keyword_themes" fields are set on the
/// SmartCampaignSuggestionInfo instance.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="businessProfileLocation">The identifier of a Business Profile location.
/// </param>
/// <param name="businessName">The name of a Business Profile.</param>
/// <returns>A SmartCampaignSuggestionInfo instance .</returns>
private SmartCampaignSuggestionInfo GetSmartCampaignSuggestionInfo(GoogleAdsClient client,
    string businessProfileLocation, string businessName)
{
    // Note: This is broken since businessLocationId is not yet renamed in
    // SmartCampaignSuggestionInfo. The use of dynamic temporarily fixes the broken build.
    // TODO(Anash): Revert the type change once this field is fixed.
    dynamic suggestionInfo = new SmartCampaignSuggestionInfo
    {
        // Add the URL of the campaign's landing page.
        FinalUrl = LANDING_PAGE_URL,
        LanguageCode = LANGUAGE_CODE,
        // Construct location information using the given geo target constant. It's
        // also possible to provide a geographic proximity using the "proximity"
        // field on suggestion_info, for example:
        // Proximity = new ProximityInfo
        // {
        //     Address = new AddressInfo
        //     {
        //         PostalCode = "INSERT_POSTAL_CODE",
        //         ProvinceCode = "INSERT_PROVINCE_CODE",
        //         CountryCode = "INSERT_COUNTRY_CODE",
        //         ProvinceName = "INSERT_PROVINCE_NAME",
        //         StreetAddress = "INSERT_STREET_ADDRESS",
        //         StreetAddress2 = "INSERT_STREET_ADDRESS_2",
        //         CityName = "INSERT_CITY_NAME"
        //     },
        //     Radius = Double.Parse("INSERT_RADIUS"),
        //     RadiusUnits = ProximityRadiusUnits.Kilometers
        // }
        // For more information on proximities see:
        // https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo
        LocationList = new LocationList()
        {
            Locations =
            {
                new LocationInfo
                {
                    // Set the location to the resource name of the given geo target
                    // constant.
                    GeoTargetConstant =
                        ResourceNames.GeoTargetConstant(GEO_TARGET_CONSTANT)
                }
            }
        }
    };

    // Add the Business Profile location if provided.
    if (!string.IsNullOrEmpty(businessProfileLocation))
    {
        suggestionInfo.BusinessProfileLocation = businessProfileLocation;
    }
    else
    {
        suggestionInfo.BusinessContext = new BusinessContext
        {
            BusinessName = businessName,
        };
    }

    // Add a schedule detailing which days of the week the business is open. This schedule
    // describes a business that is open on Mondays from 9:00 AM to 5:00 PM.
    AdScheduleInfo adScheduleInfo = new AdScheduleInfo
    {
        // Set the day of this schedule as Monday.
        DayOfWeek = DayOfWeekEnum.Types.DayOfWeek.Monday,
        // Set the start hour to 9 AM.
        StartHour = 9,
        // Set the end hour to 5 PM.
        EndHour = 17,
        // Set the start and end minutes to zero.
        StartMinute = MinuteOfHourEnum.Types.MinuteOfHour.Zero,
        EndMinute = MinuteOfHourEnum.Types.MinuteOfHour.Zero
    };

    suggestionInfo.AdSchedules.Add(adScheduleInfo);

    return suggestionInfo;
}
AddSmartCampaign.cs

PHP

private static function getSmartCampaignSuggestionInfo(
    ?string $businessProfileLocationResourceName,
    ?string $businessName
): SmartCampaignSuggestionInfo {
    $suggestionInfo = new SmartCampaignSuggestionInfo([
        // Adds the URL of the campaign's landing page.
        'final_url' => self::LANDING_PAGE_URL,

        // Adds the language code for the campaign.
        'language_code' => self::LANGUAGE_CODE,

        // Constructs location information using the given geo target constant. It's also
        // possible to provide a geographic proximity using the "proximity" field,
        // for example:
        //
        // 'proximity' => new ProximityInfo([
        //     'address' => mew AddressInfo([
        //         'post_code' => INSERT_POSTAL_CODE,
        //         'province_code' => INSERT_PROVINCE_CODE,
        //         'country_code' => INSERT_COUNTRY_CODE,
        //         'province_name' => INSERT_PROVINCE_NAME,
        //         'street_address' => INSERT_STREET_ADDRESS,
        //         'street_address2' => INSERT_STREET_ADDRESS_2,
        //         'city_name' => INSERT_CITY_NAME
        //     ]),
        //     'radius' => INSERT_RADIUS,
        //     'radius_units' => INSERT_RADIUS_UNITS
        // ])
        //
        // For more information on proximities see:
        // https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo

        // Adds LocationInfo objects to the list of locations. You have the option of
        // providing multiple locations when using location-based suggestions.
        'location_list' => new LocationList([
            // Sets one location to the resource name of the given geo target constant.
            'locations' => [new LocationInfo([
                'geo_target_constant' => ResourceNames::forGeoTargetConstant(
                    self::GEO_TARGET_CONSTANT
                )
            ])]
        ]),

        // Adds a schedule detailing which days of the week the business is open.
        // This schedule describes a schedule in which the business is open on
        // Mondays from 9am to 5pm.
        'ad_schedules' => [new AdScheduleInfo([
            // Sets the day of this schedule as Monday.
            'day_of_week' => DayOfWeek::MONDAY,
            // Sets the start hour to 9am.
            'start_hour' => 9,
            // Sets the end hour to 5pm.
            'end_hour' => 17,
            // Sets the start and end minute of zero, for example: 9:00 and 5:00.
            'start_minute' => MinuteOfHour::ZERO,
            'end_minute' => MinuteOfHour::ZERO
        ])]
    ]);

    // Sets either of the business_profile_location or business_name, depending on whichever is
    // provided.
    if ($businessProfileLocationResourceName) {
        $suggestionInfo->setBusinessProfileLocation($businessProfileLocationResourceName);
    } else {
        $suggestionInfo->setBusinessContext(new BusinessContext([
            'business_name' => $businessName
        ]));
    }
    return $suggestionInfo;
}
AddSmartCampaign.php

Python

def get_smart_campaign_suggestion_info(
    client, business_profile_location, business_name
):
    """Builds a SmartCampaignSuggestionInfo object with business details.

    The details are used by the SmartCampaignSuggestService to suggest a
    budget amount as well as creatives for the ad.

    Note that when retrieving ad creative suggestions it's required that the
    "final_url", "language_code" and "keyword_themes" fields are set on the
    SmartCampaignSuggestionInfo instance.

    Args:
        client: an initialized GoogleAdsClient instance.
        business_profile_location: the resource name of a Business Profile
          location.
        business_name: the name of a Business Profile.

    Returns:
        A SmartCampaignSuggestionInfo instance.
    """
    suggestion_info = client.get_type("SmartCampaignSuggestionInfo")

    # Add the URL of the campaign's landing page.
    suggestion_info.final_url = _LANDING_PAGE_URL

    # Add the language code for the campaign.
    suggestion_info.language_code = _LANGUAGE_CODE

    # Construct location information using the given geo target constant. It's
    # also possible to provide a geographic proximity using the "proximity"
    # field on suggestion_info, for example:
    #
    # suggestion_info.proximity.address.post_code = INSERT_POSTAL_CODE
    # suggestion_info.proximity.address.province_code = INSERT_PROVINCE_CODE
    # suggestion_info.proximity.address.country_code = INSERT_COUNTRY_CODE
    # suggestion_info.proximity.address.province_name = INSERT_PROVINCE_NAME
    # suggestion_info.proximity.address.street_address = INSERT_STREET_ADDRESS
    # suggestion_info.proximity.address.street_address2 = INSERT_STREET_ADDRESS_2
    # suggestion_info.proximity.address.city_name = INSERT_CITY_NAME
    # suggestion_info.proximity.radius = INSERT_RADIUS
    # suggestion_info.proximity.radius_units = RADIUS_UNITS
    #
    # For more information on proximities see:
    # https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo
    location = client.get_type("LocationInfo")
    # Set the location to the resource name of the given geo target constant.
    location.geo_target_constant = client.get_service(
        "GeoTargetConstantService"
    ).geo_target_constant_path(_GEO_TARGET_CONSTANT)
    # Add the LocationInfo object to the list of locations on the
    # suggestion_info object. You have the option of providing multiple
    # locations when using location-based suggestions.
    suggestion_info.location_list.locations.append(location)

    # Set either of the business_profile_location or business_name, depending on
    # whichever is provided.
    if business_profile_location:
        suggestion_info.business_profile_location = business_profile_location
    else:
        suggestion_info.business_context.business_name = business_name

    # Add a schedule detailing which days of the week the business is open.
    # This schedule describes a schedule in which the business is open on
    # Mondays from 9am to 5pm.
    ad_schedule_info = client.get_type("AdScheduleInfo")
    # Set the day of this schedule as Monday.
    ad_schedule_info.day_of_week = client.enums.DayOfWeekEnum.MONDAY
    # Set the start hour to 9am.
    ad_schedule_info.start_hour = 9
    # Set the end hour to 5pm.
    ad_schedule_info.end_hour = 17
    # Set the start and end minute of zero, for example: 9:00 and 5:00.
    zero_minute_of_hour = client.enums.MinuteOfHourEnum.ZERO
    ad_schedule_info.start_minute = zero_minute_of_hour
    ad_schedule_info.end_minute = zero_minute_of_hour
    suggestion_info.ad_schedules.append(ad_schedule_info)

    return suggestion_info
add_smart_campaign.py

Ruby

# Builds a SmartCampaignSuggestionInfo object with business details.
#
# The details are used by the SmartCampaignSuggestService to suggest a
# budget amount as well as creatives for the ad.
#
# Note that when retrieving ad creative suggestions it's required that the
# "final_url", "language_code" and "keyword_themes" fields are set on the
# SmartCampaignSuggestionInfo instance.
def get_smart_campaign_suggestion_info(
  client,
  business_profile_location,
  business_name)

  # Since these suggestions are for a new campaign, we're going to
  # use the suggestion_info field instead.
  suggestion_info = client.resource.smart_campaign_suggestion_info do |si|
    # Adds the URL of the campaign's landing page.
    si.final_url = LANDING_PAGE_URL
    # Add the language code for the campaign.
    si.language_code = LANGUAGE_CODE
    # Constructs location information using the given geo target constant. It's
    # also possible to provide a geographic proximity using the "proximity"
    # field on suggestion_info, for example:
    # si.proximity = client.resource.proximity_info do |proximity|
    #   proximity.address = client.resource.address_info do |address|
    #     address.post_code = INSERT_POSTAL_CODE
    #     address.province_code = INSERT_PROVINCE_CODE
    #     address.country_code = INSERT_COUNTRY_CODE
    #     address.province_name = INSERT_PROVINCE_NAME
    #     address.street_address = INSERT_STREET_ADDRESS
    #     address.street_address2 = INSERT_STREET_ADDRESS_2
    #     address.city_name = INSERT_CITY_NAME
    #   end
    #   proximity.radius = INSERT_RADIUS
    #   proximity.radius_units = :INSERT_RADIUS_UNIT_ENUM
    # end
    #
    # For more information on proximities see:
    # https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo
    si.location_list = client.resource.location_list do |loc_list|
      # Adds the location_info object to the list of locations on the
      # suggestion_info object. You have the option of providing multiple
      # locations when using location-based suggestions.
      loc_list.locations << client.resource.location_info do |li|
        li.geo_target_constant = client.path.geo_target_constant(GEO_TARGET_CONSTANT)
      end
    end
    # Set either of the business_profile_location or business_name, depending on
    # whichever is provided.
    if business_profile_location
      si.business_profile_location = business_profile_location
    else
      si.business_context = client.resource.business_context do |bc|
        bc.business_name = business_name
      end
    end
    # Adds a schedule detailing which days of the week the business is open.
    # This schedule describes a schedule in which the business is open on
    # Mondays from 9am to 5pm.
    si.ad_schedules += [
      client.resource.ad_schedule_info do |as|
        # Sets the day of this schedule as Monday.
        as.day_of_week = :MONDAY
        # Sets the start hour to 9:00am.
        as.start_hour = 9
        as.start_minute = :ZERO
        # Sets the end hour to 5:00pm.
        as.end_hour = 17
        as.end_minute = :ZERO
      end
    ]
  end

  suggestion_info
end
add_smart_campaign.rb

Perl

# Builds a SmartCampaignSuggestionInfo object with business details.
# The details are used by the SmartCampaignSuggestService to suggest a budget
# amount as well as creatives for the ad.
# Note that when retrieving ad creative suggestions you must set the
# "final_url", "language_code" and "keyword_themes" fields on the
# SmartCampaignSuggestionInfo instance.
sub _get_smart_campaign_suggestion_info {
  my ($business_profile_location, $business_name) = @_;

  my $suggestion_info =
    Google::Ads::GoogleAds::V18::Services::SmartCampaignSuggestService::SmartCampaignSuggestionInfo
    ->new({
      # Add the URL of the campaign's landing page.
      finalUrl => LANDING_PAGE_URL,
      # Add the language code for the campaign.
      languageCode => LANGUAGE_CODE,
      # Construct location information using the given geo target constant.
      # It's also possible to provide a geographic proximity using the
      # "proximity" field on suggestion_info, for example:
      #
      # proximity => Google::Ads::GoogleAds::V18::Common::ProximityInfo->new({
      #     address => Google::Ads::GoogleAds::V18::Common::AddressInfo->new({
      #         postalCode     => "INSERT_POSTAL_CODE",
      #         provinceCode   => "INSERT_PROVINCE_CODE",
      #         countryCode    => "INSERT_COUNTRY_CODE",
      #         provinceName   => "INSERT_PROVINCE_NAME",
      #         streetAddress  => "INSERT_STREET_ADDRESS",
      #         streetAddress2 => "INSERT_STREET_ADDRESS_2",
      #         cityName       => "INSERT_CITY_NAME"
      #       }
      #     ),
      #     radius      => "INSERT_RADIUS",
      #     radiusUnits => MILES
      #   }
      # ),
      #
      # For more information on proximities see:
      # https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo
      locationList =>
        Google::Ads::GoogleAds::V18::Services::SmartCampaignSuggestService::LocationList
        ->new(
        )});

  # Add the LocationInfo object to the list of locations on the SuggestionInfo
  # object. You have the option of providing multiple locations when using
  # location-based suggestions.
  push @{$suggestion_info->{locationList}{locations}},
    Google::Ads::GoogleAds::V18::Common::LocationInfo->new({
      # Set the location to the resource name of the given geo target constant.
      geoTargetConstant =>
        Google::Ads::GoogleAds::V18::Utils::ResourceNames::geo_target_constant(
        GEO_TARGET_CONSTANT)});

  # Set one of the business_profile_location or business_name, whichever is provided.
  if (defined $business_profile_location) {
    $suggestion_info->{businessProfileLocation} =
      _convert_business_profile_location($business_profile_location);
  } else {
    $suggestion_info->{businessContext} =
      Google::Ads::GoogleAds::V18::Services::SmartCampaignSuggestService::BusinessContext
      ->new({
        businessName => $business_name
      });
  }

  # Add a schedule detailing which days of the week the business is open. This
  # example schedule describes a business that is open on Mondays from 9:00 AM
  # to 5:00 PM.
  push @{$suggestion_info->{adSchedules}},
    Google::Ads::GoogleAds::V18::Common::AdScheduleInfo->new({
      # Set the day of this schedule as Monday.
      dayOfWeek => MONDAY,
      # Set the start hour to 9 AM.
      startHour => 9,
      # Set the end hour to 5 PM.
      endHour => 17,
      # Set the start and end minutes to zero.
      startMinute => ZERO,
      endMinute   => ZERO
    });

  return $suggestion_info;
}
add_smart_campaign.pl

Liste mit Keyword-Themen erstellen

Ein Keyword-Thema ist ein einzelnes Wort oder eine Wortgruppe, die eine Gruppe ähnlicher Suchbegriffe darstellt. „Bäckerei“ ist beispielsweise mit „Bäckerei in meiner Nähe“ und „Bäckerei vor Ort“ verknüpft. Sie werden in der Google Ads API durch die Ressource KeywordTheme repräsentiert, die normalerweise an eine KeywordThemeInfo-Instanz angehängt ist und entweder ein KeywordThemeConstant- oder ein Keyword-Design im freien Format sein kann.

Vorgeschlagene Keyword-Themen

Bei einer SmartCampaignSuggestionInfo-Instanz schlägt die Dienstmethode SuggestKeywordThemes Keyword-Themen vor. Dazu werden die Details zu Ihrem Unternehmen, seinem Standort und den Websiteinhalten verwendet.

Wenn Sie die Leistung Ihrer smarten Kampagne optimal nutzen möchten, sollten Sie beim Erstellen von Keyword-Themen die Methode SuggestKeywordThemes verwenden. Da dabei spezifische Details über das Unternehmen und seine Website aggregiert werden, werden wesentlich bessere Keyword-Themen generiert als die anderen beiden Strategien, die am besten als Ersatzoptionen infrage kommen.

Java

private List<KeywordTheme> getKeywordThemeSuggestions(
    GoogleAdsClient googleAdsClient,
    long customerId,
    SmartCampaignSuggestionInfo suggestionInfo) {
  // Creates the service client.
  try (SmartCampaignSuggestServiceClient client =
      googleAdsClient.getLatestVersion().createSmartCampaignSuggestServiceClient()) {
    // Sends the request.
    SuggestKeywordThemesResponse response =
        client.suggestKeywordThemes(
            SuggestKeywordThemesRequest.newBuilder()
                .setSuggestionInfo(suggestionInfo)
                .setCustomerId(String.valueOf(customerId))
                .build());
    // Prints some information about the result.
    System.out.printf(
        "Retrieved %d keyword theme suggestions from the SuggestKeywordThemes method.%n",
        response.getKeywordThemesCount());
    return new ArrayList(response.getKeywordThemesList());
  }
}
AddSmartCampaign.java

C#

/// <summary>
/// Retrieves KeywordThemeConstants suggestions with the SmartCampaignSuggestService.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="suggestionInfo">The suggestion information.</param>
/// <returns>The suggestions.</returns>
private List<KeywordThemeConstant> GetKeywordThemeSuggestions(
    GoogleAdsClient client, long customerId, SmartCampaignSuggestionInfo suggestionInfo)
{
    SmartCampaignSuggestServiceClient smartCampaignSuggestService =
        client.GetService(Services.V18.SmartCampaignSuggestService);

    SuggestKeywordThemesRequest request = new SuggestKeywordThemesRequest()
    {
        SuggestionInfo = suggestionInfo,
        CustomerId = customerId.ToString()
    };

    SuggestKeywordThemesResponse response =
        smartCampaignSuggestService.SuggestKeywordThemes(request);

    // Prints some information about the result.
    Console.WriteLine($"Retrieved {response.KeywordThemes.Count} keyword theme " +
        $"constant suggestions from the SuggestKeywordThemes method.");
    return response.KeywordThemes.ToList().ConvertAll(x => x.KeywordThemeConstant);
}
AddSmartCampaign.cs

PHP

private static function getKeywordThemeSuggestions(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    SmartCampaignSuggestionInfo $suggestionInfo
): array {
    $smartCampaignSuggestServiceClient =
        $googleAdsClient->getSmartCampaignSuggestServiceClient();

    // Issues a request to retrieve the keyword themes.
    $response = $smartCampaignSuggestServiceClient->suggestKeywordThemes(
        (new SuggestKeywordThemesRequest())
            ->setCustomerId($customerId)
            ->setSuggestionInfo($suggestionInfo)
    );

    printf(
        "Retrieved %d keyword theme suggestions from the SuggestKeywordThemes "
        . "method.%s",
        $response->getKeywordThemes()->count(),
        PHP_EOL
    );
    return iterator_to_array($response->getKeywordThemes()->getIterator());
}
AddSmartCampaign.php

Python

def get_keyword_theme_suggestions(client, customer_id, suggestion_info):
    """Retrieves KeywordThemes using the given suggestion info.

    Here we use the SuggestKeywordThemes method, which uses all of the business
    details included in the given SmartCampaignSuggestionInfo instance to
    generate keyword theme suggestions. This is the recommended way to
    generate keyword themes because it uses detailed information about your
    business, its location, and website content to generate keyword themes.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        suggestion_info: a SmartCampaignSuggestionInfo instance with details
          about the business being advertised.

    Returns:
        a list of KeywordThemes.
    """
    smart_campaign_suggest_service = client.get_service(
        "SmartCampaignSuggestService"
    )
    request = client.get_type("SuggestKeywordThemesRequest")
    request.customer_id = customer_id
    request.suggestion_info = suggestion_info

    response = smart_campaign_suggest_service.suggest_keyword_themes(
        request=request
    )

    print(
        f"Retrieved {len(response.keyword_themes)} keyword theme suggestions "
        "from the SuggestKeywordThemes method."
    )
    return response.keyword_themes
add_smart_campaign.py

Ruby

def get_keyword_theme_suggestions(client, customer_id, suggestion_info)
  response = client.service.smart_campaign_suggest.suggest_keyword_themes(
    customer_id: customer_id,
    suggestion_info: suggestion_info,
  )

  puts "Retrieved #{response.keyword_themes.size} keyword theme" \
    " suggestions from SuggestKeywordThemes service."
  return response.keyword_themes
end
add_smart_campaign.rb

Perl

# Retrieves KeywordThemes using the given suggestion info.
# Here we use the SuggestKeywordThemes method, which uses all of the business
# details included in the given SmartCampaignSuggestionInfo instance to generate
# keyword theme suggestions. This is the recommended way to generate keyword themes
# because it uses detailed information about your business, its location, and
# website content to generate keyword themes.
sub _get_keyword_theme_suggestions {
  my ($api_client, $customer_id, $suggestion_info) = @_;

  my $response =
    $api_client->SmartCampaignSuggestService()->suggest_keyword_themes(
    Google::Ads::GoogleAds::V18::Services::SmartCampaignSuggestService::SuggestKeywordThemesRequest
      ->new({
        customerId     => $customer_id,
        suggestionInfo => $suggestion_info
      }));

  printf "Retrieved %d keyword theme suggestions from the SuggestKeywordThemes"
    . "method.\n",
    scalar @{$response->{keywordThemes}};

  return $response->{keywordThemes};
}
add_smart_campaign.pl

Bei einem Wort oder einer Wortgruppe schlägt KeywordThemeConstantService KeywordThemeConstants vor, die aus Daten zur automatischen Vervollständigung des jeweiligen Textes abgeleitet wurden. Diese Strategie ist eine nützliche Alternative, wenn das beworbene Unternehmen beispielsweise keine Website hat oder nicht genügend Informationen hat, um die Methode SuggestKeywordThemes zu nutzen. Diese Methode sollte nur verwendet werden, wenn die Methode SuggestKeywordThemes nicht verwendet werden kann oder nicht genügend Vorschläge zurückgibt.

Java

private List<KeywordTheme> getKeywordTextAutoCompletions(
    GoogleAdsClient googleAdsClient, String keywordText) {
  try (KeywordThemeConstantServiceClient client =
      googleAdsClient.getLatestVersion().createKeywordThemeConstantServiceClient()) {
    SuggestKeywordThemeConstantsRequest request =
        SuggestKeywordThemeConstantsRequest.newBuilder()
            .setQueryText(keywordText)
            .setCountryCode(COUNTRY_CODE)
            .setLanguageCode(LANGUAGE_CODE)
            .build();
    SuggestKeywordThemeConstantsResponse response = client.suggestKeywordThemeConstants(request);
    // Converts the keyword theme constants to KeywordTheme instances for consistency with the
    // response from SmartCampaignSuggestService.SuggestKeywordThemes.
    return response.getKeywordThemeConstantsList().stream()
        .map(
            keywordThemeConstant ->
                KeywordTheme.newBuilder().setKeywordThemeConstant(keywordThemeConstant).build())
        .collect(Collectors.toList());
  }
}
AddSmartCampaign.java

C#

/// <summary>
/// Retrieves KeywordThemeConstants that are derived from autocomplete data for the
/// given keyword text.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="keywordText">A keyword used for generating keyword auto completions.
/// </param>
/// <returns>A list of KeywordThemeConstants.</returns>
private IEnumerable<KeywordThemeConstant> GetKeywordTextAutoCompletions(
    GoogleAdsClient client, string keywordText)
{
    KeywordThemeConstantServiceClient keywordThemeConstantServiceClient =
        client.GetService(Services.V18.KeywordThemeConstantService);

    SuggestKeywordThemeConstantsRequest request = new SuggestKeywordThemeConstantsRequest
    {
        QueryText = keywordText,
        CountryCode = COUNTRY_CODE,
        LanguageCode = LANGUAGE_CODE
    };

    SuggestKeywordThemeConstantsResponse response =
        keywordThemeConstantServiceClient.SuggestKeywordThemeConstants(request);

    Console.WriteLine($"Retrieved {response.KeywordThemeConstants.Count} keyword theme " +
        $"constants using the keyword '{keywordText}'.");
    return response.KeywordThemeConstants.ToList();
}
AddSmartCampaign.cs

PHP

private static function getKeywordTextAutoCompletions(
    GoogleAdsClient $googleAdsClient,
    string $keywordText
): array {
    $keywordThemeConstantService = $googleAdsClient->getKeywordThemeConstantServiceClient();

    // Issues a request to retrieve the keyword theme constants.
    $response = $keywordThemeConstantService->suggestKeywordThemeConstants(
        (new SuggestKeywordThemeConstantsRequest())
            ->setQueryText($keywordText)
            ->setCountryCode(self::COUNTRY_CODE)
            ->setLanguageCode(self::LANGUAGE_CODE)
    );

    printf(
        "Retrieved %d keyword theme constants using the keyword: '%s'.%s",
        $response->getKeywordThemeConstants()->count(),
        $keywordText,
        PHP_EOL
    );

    // Maps the keyword theme constants to KeywordTheme instances for consistency with the
    // response from SmartCampaignSuggestService.SuggestKeywordThemes.
    return array_map(function (KeywordThemeConstant $keywordThemeConstant) {
        return new KeywordTheme([
            'keyword_theme_constant' => $keywordThemeConstant
        ]);
    }, iterator_to_array($response->getKeywordThemeConstants()->getIterator()));
}
AddSmartCampaign.php

Python

def get_keyword_text_auto_completions(client, keyword_text):
    """Retrieves KeywordThemeConstants for the given keyword text.

    These KeywordThemeConstants are derived from autocomplete data for the
    given keyword text. They are mapped to KeywordThemes before being returned.

    Args:
        client: an initialized GoogleAdsClient instance.
        keyword_text: a keyword used for generating keyword themes.

    Returns:
        a list of KeywordThemes.
    """
    keyword_theme_constant_service = client.get_service(
        "KeywordThemeConstantService"
    )
    request = client.get_type("SuggestKeywordThemeConstantsRequest")
    request.query_text = keyword_text
    request.country_code = _COUNTRY_CODE
    request.language_code = _LANGUAGE_CODE

    response = keyword_theme_constant_service.suggest_keyword_theme_constants(
        request=request
    )

    print(
        f"Retrieved {len(response.keyword_theme_constants)} keyword theme "
        f"constants using the keyword: '{keyword_text}'"
    )

    # Map the keyword theme constants to KeywordTheme instances for consistency
    # with the response from SmartCampaignSuggestService.SuggestKeywordThemes.
    keyword_themes = []
    KeywordTheme = client.get_type("SuggestKeywordThemesResponse").KeywordTheme
    for keyword_theme_constant in response.keyword_theme_constants:
        keyword_theme = KeywordTheme()
        keyword_theme.keyword_theme_constant = keyword_theme_constant
        keyword_themes.append(keyword_theme)

    return keyword_themes
add_smart_campaign.py

Ruby

# Retrieves keyword_theme_constants for the given criteria.
# These KeywordThemeConstants are derived from autocomplete data for the given
# keyword text. They are mapped to KeywordThemes before being returned.
def get_keyword_text_auto_completions(client, keyword_text)
  response = client.service.keyword_theme_constant.suggest_keyword_theme_constants(
    query_text: keyword_text,
    country_code: COUNTRY_CODE,
    language_code: LANGUAGE_CODE,
  )

  puts "Retrieved #{response.keyword_theme_constants.size} keyword theme" \
    "constants using the keyword: '#{keyword_text}'"

  response.keyword_theme_constants.map do |ktc|
    client.resource.keyword_theme do |kt|
      kt.keyword_theme_constant = ktc
    end
  end
end
add_smart_campaign.rb

Perl

# Retrieves KeywordThemeConstants for the given keyword text.
# These KeywordThemeConstants are derived from autocomplete data for the given
# keyword text. They are mapped to KeywordThemes before being returned.
sub _get_keyword_text_auto_completions {
  my ($api_client, $keyword_text) = @_;

  my $response = $api_client->KeywordThemeConstantService()->suggest(
    Google::Ads::GoogleAds::V18::Services::KeywordThemeConstantService::SuggestKeywordThemeConstantsRequest
      ->new({
        queryText    => $keyword_text,
        countryCode  => COUNTRY_CODE,
        languageCode => LANGUAGE_CODE
      }));

  printf "Retrieved %d keyword theme constants using the keyword '%s'.\n",
    scalar @{$response->{keywordThemeConstants}}, $keyword_text;

  # Map the keyword theme constants to KeywordTheme instances for consistency
  # with the response from SmartCampaignSuggestService.SuggestKeywordThemes.
  my $keyword_themes = [];
  foreach my $keyword_theme_constant (@{$response->{keywordThemeConstants}}) {
    push @$keyword_themes,
      Google::Ads::GoogleAds::V18::Services::SmartCampaignSuggestService::KeywordTheme
      ->new({
        keywordThemeConstant => $keyword_theme_constant
      });
  }

  return $keyword_themes;
}
add_smart_campaign.pl

Keyword-Themen im freien Format

Keyword-Themen im freien Format können auch manuell erstellt werden. Dazu legen Sie das Feld free_form_keyword_theme auf einer KeywordThemeInfo-Instanz fest.

Die Verwendung von Keyword-Themen im Freiformat wird in der Regel nicht empfohlen, da sie weniger effektiv sind als vorgeschlagene Keyword-Themen. Sie sind jedoch nützlich, wenn eine Ausrichtung auf einen ganz bestimmten Begriff erfolgen soll oder wenn Sie eine ausschließliche Ausrichtung auf einen Begriff vornehmen möchten.

Mit der Methode SuggestKeywordThemes werden möglicherweise Keyword-Themen im freien Format vorgeschlagen. Dies gilt jedoch nur, wenn Sie in der Anfrage eine final_url angeben.

Java

if (freeFormKeywordText != null) {
  keywordThemeInfos.add(
      KeywordThemeInfo.newBuilder().setFreeFormKeywordTheme(freeFormKeywordText).build());
}
AddSmartCampaign.java

C#

suggestionInfo.KeywordThemes.Add(keywordThemeInfos);
AddSmartCampaign.cs

PHP

// Optionally includes any free-form keywords in verbatim.
if (!empty($freeFormKeywordText)) {
    $keywordThemeInfos[] =
        new KeywordThemeInfo(['free_form_keyword_theme' => $freeFormKeywordText]);
}
AddSmartCampaign.php

Python

def get_free_form_keyword_theme_info(client, free_form_keyword_text):
    """Creates a KeywordThemeInfo using the given free-form keyword text.

    Args:
        client: an initialized GoogleAdsClient instance.
        free_form_keyword_text: a keyword used to create a free-form keyword
          theme.

    Returns:
        a KeywordThemeInfo instance.
    """
    info = client.get_type("KeywordThemeInfo")
    info.free_form_keyword_theme = free_form_keyword_text
    return info
add_smart_campaign.py

Ruby

def get_freeform_keyword_theme_info(client, free_form_keyword_text)
  client.resource.keyword_theme_info do |kti|
    kti.free_form_keyword_theme = free_form_keyword_text
  end
end
add_smart_campaign.rb

Perl

# Creates a KeywordInfo instance using the given free-form keyword text.
sub _get_free_form_keyword_theme_info {
  my ($free_form_keyword_text) = @_;

  return Google::Ads::GoogleAds::V18::Common::KeywordThemeInfo->new({
    freeFormKeywordTheme => $free_form_keyword_text
  });
}
add_smart_campaign.pl

Diese beiden Strategien sollten so angewendet werden, dass jeder der verschiedenen Keyword-Thementypen einer KeywordThemeInfo-Instanz zugeordnet wird:

Java

// Gets the SmartCampaignSuggestionInfo object which acts as the basis for many of the
// entities necessary to create a Smart campaign. It will be reused a number of times to
// retrieve suggestions for keyword themes, budget amount, ad creatives, and campaign criteria.
SmartCampaignSuggestionInfo suggestionInfo =
    getSmartCampaignSuggestionInfo(googleAdsClient, businessProfileLocation, businessName);

// Generates a list of keyword themes using the SuggestKeywordThemes method on the
// SmartCampaignSuggestService. It is strongly recommended that you use this strategy for
// generating keyword themes.
List<KeywordTheme> keywordThemes =
    getKeywordThemeSuggestions(googleAdsClient, customerId, suggestionInfo);

// If a keyword text is given, retrieves keyword theme constant suggestions from the
// KeywordThemeConstantService, maps them to KeywordThemes, and appends them to the existing
// list.
// This logic should ideally only be used if the suggestions from the
// getKeywordThemeSuggestions function are insufficient.
if (keywordText != null) {
  keywordThemes.addAll(getKeywordTextAutoCompletions(googleAdsClient, keywordText));
}

// Converts the list of KeywordThemes to a list of KeywordThemes objects.
List<KeywordThemeInfo> keywordThemeInfos = getKeywordThemeInfos(keywordThemes);

// Optionally includes any freeForm keywords in verbatim.
if (freeFormKeywordText != null) {
  keywordThemeInfos.add(
      KeywordThemeInfo.newBuilder().setFreeFormKeywordTheme(freeFormKeywordText).build());
}

// Includes the keyword suggestions in the overall SuggestionInfo object.
suggestionInfo = suggestionInfo.toBuilder().addAllKeywordThemes(keywordThemeInfos).build();
AddSmartCampaign.java

C#

// Gets the SmartCampaignSuggestionInfo object which acts as the basis for many
// of the entities necessary to create a Smart campaign. It will be reused a number
// of times to retrieve suggestions for keyword themes, budget amount, ad
//creatives, and campaign criteria.
SmartCampaignSuggestionInfo suggestionInfo =
    GetSmartCampaignSuggestionInfo(client, businessProfileLocation, businessName);

// Generates a list of keyword themes using the SuggestKeywordThemes method on the
// SmartCampaignSuggestService. It is strongly recommended that you use this
// strategy for generating keyword themes.
List<KeywordThemeConstant> keywordThemeConstants =
    GetKeywordThemeSuggestions(client, customerId, suggestionInfo);

// Optionally retrieves auto-complete suggestions for the given keyword text and
// adds them to the list of keyWordThemeConstants.
if (keywordText != null)
{
    keywordThemeConstants.AddRange(GetKeywordTextAutoCompletions(
        client, keywordText));
}

// Converts the KeywordThemeConstants to KeywordThemeInfos.
List<KeywordThemeInfo> keywordThemeInfos = keywordThemeConstants.Select(
    constant =>
        new KeywordThemeInfo { KeywordThemeConstant = constant.ResourceName })
    .ToList();

// Optionally includes any freeform keywords verbatim.
if (freeFormKeywordText != null)
{
    keywordThemeInfos.Add(new KeywordThemeInfo()
    {
        FreeFormKeywordTheme = freeFormKeywordText
    });
}

// Includes the keyword suggestions in the overall SuggestionInfo object.
suggestionInfo.KeywordThemes.Add(keywordThemeInfos);
AddSmartCampaign.cs

PHP

// Gets the SmartCampaignSuggestionInfo object which acts as the basis for many of the
// entities necessary to create a Smart campaign. It will be reused a number of times to
// retrieve suggestions for keyword themes, budget amount, ads, and campaign criteria.
$suggestionInfo = self::getSmartCampaignSuggestionInfo(
    $businessProfileLocationResourceName,
    $businessName
);

// Generates a list of keyword themes using the SuggestKeywordThemes method on the
// SmartCampaignSuggestService. It is strongly recommended that you use this strategy for
// generating keyword themes.
$keywordThemes =
    self::getKeywordThemeSuggestions($googleAdsClient, $customerId, $suggestionInfo);

// Optionally retrieves auto-complete suggestions for the given keyword text and adds them
// to the list of keyword themes.
if (!empty($keywordText)) {
    $keywordThemes = array_merge(
        $keywordThemes,
        self::getKeywordTextAutoCompletions($googleAdsClient, $keywordText)
    );
}

// Maps the list of KeywordThemes to KeywordThemeInfos.
$keywordThemeInfos = array_map(function (KeywordTheme $keywordTheme) {
    if ($keywordTheme->getKeywordThemeConstant()) {
        return new KeywordThemeInfo([
            'keyword_theme_constant' => $keywordTheme->getKeywordThemeConstant()
                ->getResourceName()
        ]);
    } elseif ($keywordTheme->getFreeFormKeywordTheme()) {
        return new KeywordThemeInfo([
            'free_form_keyword_theme' => $keywordTheme->getFreeFormKeywordTheme()
        ]);
    } else {
        throw new \UnexpectedValueException(
            'A malformed KeywordTheme was encountered: ' . $keywordTheme->getKeywordTheme()
        );
    }
}, $keywordThemes);

// Optionally includes any free-form keywords in verbatim.
if (!empty($freeFormKeywordText)) {
    $keywordThemeInfos[] =
        new KeywordThemeInfo(['free_form_keyword_theme' => $freeFormKeywordText]);
}
// Includes the keyword suggestions in the overall SuggestionInfo object.
$suggestionInfo = $suggestionInfo->setKeywordThemes($keywordThemeInfos);
AddSmartCampaign.php

Python

# The SmartCampaignSuggestionInfo object acts as the basis for many of the
# entities necessary to create a Smart campaign. It will be reused a number
# of times to retrieve suggestions for keyword themes, budget amount,
# ad creatives, and campaign criteria.
suggestion_info = get_smart_campaign_suggestion_info(
    client, business_profile_location, business_name
)

# After creating a SmartCampaignSuggestionInfo object we first use it to
# generate a list of keyword themes using the SuggestKeywordThemes method
# on the SmartCampaignSuggestService. It is strongly recommended that you
# use this strategy for generating keyword themes.
keyword_themes = get_keyword_theme_suggestions(
    client, customer_id, suggestion_info
)

# If a keyword text is given, retrieve keyword theme constant suggestions
# from the KeywordThemeConstantService, map them to KeywordThemes, and
# append them to the existing list. This logic should ideally only be used
# if the suggestions from the get_keyword_theme_suggestions function are
# insufficient.
if keyword_text:
    keyword_themes.extend(
        get_keyword_text_auto_completions(client, keyword_text)
    )

# Map the KeywordThemes retrieved by the previous two steps to
# KeywordThemeInfo instances.
keyword_theme_infos = map_keyword_themes_to_keyword_infos(
    client, keyword_themes
)

# If a free-form keyword text is given we create a KeywordThemeInfo instance
# from it and add it to the existing list.
if free_form_keyword_text:
    keyword_theme_infos.append(
        get_free_form_keyword_theme_info(client, free_form_keyword_text)
    )

# Now add the generated keyword themes to the suggestion info instance.
suggestion_info.keyword_themes = keyword_theme_infos
add_smart_campaign.py

Ruby

# The SmartCampaignSuggestionInfo object acts as the basis for many of the
# entities necessary to create a Smart campaign. It will be reused a number
# of times to retrieve suggestions for keyword themes, budget amount,
# ad creatives, and campaign criteria.
suggestion_info = get_smart_campaign_suggestion_info(
  client,
  business_profile_location,
  business_name,
)

# After creating a SmartCampaignSuggestionInfo object we first use it to
# generate a list of keyword themes using the SuggestKeywordThemes method
# on the SmartCampaignSuggestService. It is strongly recommended that you
# use this strategy for generating keyword themes.
keyword_themes = get_keyword_theme_suggestions(
  client,
  customer_id,
  suggestion_info,
)

# If a keyword text is given, retrieve keyword theme constant suggestions
# from the KeywordThemeConstantService, map them to KeywordThemes, and append
# them to the existing list. This logic should ideally only be used if the
# suggestions from the get_keyword_theme_suggestions function are
# insufficient.
if keyword_text
  keyword_themes += get_keyword_text_auto_completions(
    client,
    keyword_text,
  )
end

# Map the KeywordThemeConstants retrieved by the previous two steps to
# KeywordThemeInfo instances.
keyword_theme_infos = map_keyword_themes_to_keyword_infos(
  client,
  keyword_themes,
)

# If a free-form keyword text is given we create a KeywordThemeInfo instance
# from it and add it to the existing list.
if free_form_keyword_text
  keyword_theme_infos << get_freeform_keyword_theme_info(
    client,
    free_form_keyword_text,
  )
end

# Now add the generated keyword themes to the suggestion info instance.
suggestion_info.keyword_themes += keyword_theme_infos
add_smart_campaign.rb

Perl

# The SmartCampaignSuggestionInfo object acts as the basis for many of the
# entities necessary to create a Smart campaign. It will be reused a number
# of times to retrieve suggestions for keyword themes, budget amount,
# ad creatives, and campaign criteria.
my $suggestion_info =
  _get_smart_campaign_suggestion_info($business_profile_location,
  $business_name);

# After creating a SmartCampaignSuggestionInfo object we first use it to
# generate a list of keyword themes using the SuggestKeywordThemes method
# on the SmartCampaignSuggestService. It is strongly recommended that you
# use this strategy for generating keyword themes.
my $keyword_themes =
  _get_keyword_theme_suggestions($api_client, $customer_id, $suggestion_info);

# If a keyword text is given, retrieve keyword theme constant suggestions
# from the KeywordThemeConstantService, map them to KeywordThemes, and
# append them to the existing list. This logic should ideally only be used
# if the suggestions from the get_keyword_theme_suggestions funtion are
# insufficient.
if (defined $keyword_text) {
  push @$keyword_themes,
    @{_get_keyword_text_auto_completions($api_client, $keyword_text)};
}

# Map the KeywordThemeConstants retrieved by the previous two steps to
# KeywordThemeInfo instances.
my $keyword_theme_infos = _map_keyword_themes_to_infos($keyword_themes);

# If a free-form keyword text is given we create a KeywordThemeInfo instance
# from it and add it to the existing list.
if (defined $free_form_keyword_text) {
  push @$keyword_theme_infos,
    _get_free_form_keyword_theme_info($free_form_keyword_text);
}

# Now add the generated keyword themes to the suggestion info instance.
$suggestion_info->{keywordThemes} = $keyword_theme_infos;
add_smart_campaign.pl

Empfohlenen Budgetbetrag abrufen

Für SmartCampaignSuggestService gibt es die Methode SuggestSmartCampaignBudgetOptions, die drei Ebenen für Tagesbudgetoptionen vorschlägt, wenn eine Reihe von Keyword-Themen und Geschäftsdetails angegeben ist. Die Stufen sind low, high und recommended. Jede Option enthält außerdem eine geschätzte Mindest- und Höchstzahl der täglichen Klicks.

Java

private long getBudgetSuggestions(
    GoogleAdsClient googleAdsClient,
    long customerId,
    SmartCampaignSuggestionInfo suggestionInfo) {
  SuggestSmartCampaignBudgetOptionsRequest.Builder request =
      SuggestSmartCampaignBudgetOptionsRequest.newBuilder()
          .setCustomerId(String.valueOf(customerId));

  // You can retrieve suggestions for an existing campaign by setting the
  // "campaign" field of the request equal to the resource name of a campaign
  // and leaving the rest of the request fields below unset:
  // request.setCampaign("INSERT_CAMPAIGN_RESOURCE_NAME_HERE");

  // Uses the suggestion_info field instead, since these suggestions are for a new campaign.
  request.setSuggestionInfo(suggestionInfo);

  // Issues a request to retrieve a budget suggestion.
  try (SmartCampaignSuggestServiceClient client =
      googleAdsClient.getLatestVersion().createSmartCampaignSuggestServiceClient()) {
    SuggestSmartCampaignBudgetOptionsResponse response =
        client.suggestSmartCampaignBudgetOptions(request.build());
    BudgetOption recommendation = response.getRecommended();
    System.out.printf(
        "A daily budget amount of %d micros was suggested, garnering an estimated minimum of %d"
            + " clicks and an estimated maximum of %d per day.%n",
        recommendation.getDailyAmountMicros(),
        recommendation.getMetrics().getMinDailyClicks(),
        recommendation.getMetrics().getMaxDailyClicks());
    return recommendation.getDailyAmountMicros();
  }
}
AddSmartCampaign.java

C#

/// <summary>
/// Retrieves a suggested budget amount for a new budget.
/// Using the SmartCampaignSuggestService to determine a daily budget for new and existing
/// Smart campaigns is highly recommended because it helps the campaigns achieve optimal
/// performance.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="suggestionInfo"></param>
/// <returns>A daily budget amount in micros.</returns>
private long GetBudgetSuggestion(GoogleAdsClient client, long customerId,
    SmartCampaignSuggestionInfo suggestionInfo)
{
    SmartCampaignSuggestServiceClient smartCampaignSuggestServiceClient = client.GetService
        (Services.V18.SmartCampaignSuggestService);

    SuggestSmartCampaignBudgetOptionsRequest request =
        new SuggestSmartCampaignBudgetOptionsRequest
        {
            CustomerId = customerId.ToString(),
            // You can retrieve suggestions for an existing campaign by setting the
            // "Campaign" field of the request to the resource name of a campaign and
            // leaving the rest of the request fields below unset:
            // Campaign = "INSERT_CAMPAIGN_RESOURCE_NAME_HERE",

            // Since these suggestions are for a new campaign, we're going to use the
            // SuggestionInfo field instead.
            SuggestionInfo = suggestionInfo,
        };

    LocationInfo locationInfo = new LocationInfo
    {
        // Set the location to the resource name of the given geo target constant.
        GeoTargetConstant = ResourceNames.GeoTargetConstant(GEO_TARGET_CONSTANT)
    };

    // Issue a request to retrieve a budget suggestion.
    SuggestSmartCampaignBudgetOptionsResponse response =
        smartCampaignSuggestServiceClient.SuggestSmartCampaignBudgetOptions(request);

    // Three tiers of options will be returned: "low", "high", and "recommended".
    // Here we will use the "recommended" option. The amount is specified in micros, where
    // one million is equivalent to one currency unit.
    Console.WriteLine($"A daily budget amount of " +
        $"{response.Recommended.DailyAmountMicros}" +
        $" was suggested, garnering an estimated minimum of " +
        $"{response.Recommended.Metrics.MinDailyClicks} clicks and an estimated " +
        $"maximum of {response.Recommended.Metrics.MaxDailyClicks} clicks per day.");

    return response.Recommended.DailyAmountMicros;
}
AddSmartCampaign.cs

PHP

private static function getBudgetSuggestion(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    SmartCampaignSuggestionInfo $suggestionInfo
): int {



    // Issues a request to retrieve a budget suggestion.
    $smartCampaignSuggestService = $googleAdsClient->getSmartCampaignSuggestServiceClient();
    $response = $smartCampaignSuggestService->suggestSmartCampaignBudgetOptions(
        (new SuggestSmartCampaignBudgetOptionsRequest())
            ->setCustomerId($customerId)
            // You can retrieve suggestions for an existing campaign by setting the "campaign"
            // field equal to the resource name of a campaign:
            // ->setCampaign('INSERT_CAMPAIGN_RESOURCE_NAME_HERE');
            // Since these suggestions are for a new campaign, we're going to use the
            // suggestion_info field instead.
            ->setSuggestionInfo($suggestionInfo)
    );

    // Three tiers of options will be returned, a "low", "high" and "recommended". Here we will
    // use the "recommended" option. The amount is specified in micros, where one million is
    // equivalent to one currency unit.
    $recommendation = $response->getRecommended();
    printf(
        "A daily budget amount of %d micros was suggested, garnering an estimated minimum of "
        . "%d clicks and an estimated maximum of %d per day.%s",
        $recommendation->getDailyAmountMicros(),
        $recommendation->getMetrics()->getMinDailyClicks(),
        $recommendation->getMetrics()->getMaxDailyClicks(),
        PHP_EOL
    );

    return $recommendation->getDailyAmountMicros();
}
AddSmartCampaign.php

Python

def get_budget_suggestion(client, customer_id, suggestion_info):
    """Retrieves a suggested budget amount for a new budget.

    Using the SmartCampaignSuggestService to determine a daily budget for new
    and existing Smart campaigns is highly recommended because it helps the
    campaigns achieve optimal performance.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        suggestion_info: a SmartCampaignSuggestionInfo instance with details
          about the business being advertised.

    Returns:
        a daily budget amount in micros.
    """
    sc_suggest_service = client.get_service("SmartCampaignSuggestService")
    request = client.get_type("SuggestSmartCampaignBudgetOptionsRequest")
    request.customer_id = customer_id
    # You can retrieve suggestions for an existing campaign by setting the
    # "campaign" field of the request equal to the resource name of a campaign
    # and leaving the rest of the request fields below unset:
    # request.campaign = INSERT_CAMPAIGN_RESOURCE_NAME_HERE

    # Since these suggestions are for a new campaign, we're going to
    # use the suggestion_info field instead.
    request.suggestion_info = suggestion_info

    # Issue a request to retrieve a budget suggestion.
    response = sc_suggest_service.suggest_smart_campaign_budget_options(
        request=request
    )

    # Three tiers of options will be returned, a "low", "high" and
    # "recommended". Here we will use the "recommended" option. The amount is
    # specified in micros, where one million is equivalent to one currency unit.
    recommendation = response.recommended
    print(
        f"A daily budget amount of {recommendation.daily_amount_micros} micros "
        "was suggested, garnering an estimated minimum of "
        f"{recommendation.metrics.min_daily_clicks} clicks and an estimated "
        f"maximum of {recommendation.metrics.max_daily_clicks} per day."
    )

    return recommendation.daily_amount_micros
add_smart_campaign.py

Ruby

# Retrieves a suggested budget amount for a new budget.
#
# Using the SmartCampaignSuggestService to determine a daily budget for new
# and existing Smart campaigns is highly recommended because it helps the
# campaigns achieve optimal performance.
def get_budget_suggestion(client, customer_id, suggestion_info)
  # Issues a request to retrieve a budget suggestion.
  response = client.service.smart_campaign_suggest.suggest_smart_campaign_budget_options(
    customer_id: customer_id,
    # You can retrieve suggestions for an existing campaign by setting the
    # "campaign" field of the request equal to the resource name of a campaign
    # and leaving the rest of the request fields below unset:
    # campaign: INSERT_CAMPAIGN_RESOURCE_NAME_HERE,
    # Since these suggestions are for a new campaign, we're going to
    # use the suggestion_info field instead.
    suggestion_info: suggestion_info,
  )

  # Three tiers of options will be returned, a "low", "high" and
  # "recommended". Here we will use the "recommended" option. The amount is
  # specified in micros, where one million is equivalent to one currency unit.
  recommendation = response.recommended
  puts "A daily budget amount of #{recommendation.daily_amount_micros} micros" \
    " was suggested, garnering an estimated minimum of" \
    " #{recommendation.metrics.min_daily_clicks} clicks and an estimated" \
    " maximum of #{recommendation.metrics.max_daily_clicks} per day."

  recommendation.daily_amount_micros
end
add_smart_campaign.rb

Perl

# Retrieves a suggested budget amount for a new budget.
# Using the SmartCampaignSuggestService to determine a daily budget for new and
# existing Smart campaigns is highly recommended because it helps the campaigns
# achieve optimal performance.
sub _get_budget_suggestion {
  my ($api_client, $customer_id, $suggestion_info) = @_;

  my $request =
    Google::Ads::GoogleAds::V18::Services::SmartCampaignSuggestService::SuggestSmartCampaignBudgetOptionsRequest
    ->new({
      customerId => $customer_id,
      # You can retrieve suggestions for an existing campaign by setting the
      # "campaign" field of the request to the resource name of a campaign and
      # leaving the rest of the request fields below unset:
      # campaign => "INSERT_CAMPAIGN_RESOURCE_NAME_HERE",
      #
      # Since these suggestions are for a new campaign, we're going to use the
      # "suggestion_info" field instead.
      suggestionInfo => $suggestion_info
    });

  # Issue a request to retrieve a budget suggestion.
  my $response = $api_client->SmartCampaignSuggestService()
    ->suggest_smart_campaign_budget_options($request);

  # Three tiers of options will be returned: "low", "high", and "recommended".
  # Here we will use the "recommended" option. The amount is specified in micros,
  # where one million is equivalent to one currency unit.
  printf "A daily budget amount of %d was suggested, garnering an estimated " .
    "minimum of %d clicks and an estimated maximum of %d clicks per day.\n",
    $response->{recommended}{dailyAmountMicros},
    $response->{recommended}{metrics}{minDailyClicks},
    $response->{recommended}{metrics}{maxDailyClicks};

  return $response->{recommended}{dailyAmountMicros};
}
add_smart_campaign.pl

Vorschläge für Anzeigentext-Assets abrufen

SmartCampaignSuggestService hat eine Methode SuggestSmartCampaignAd, die eine SmartCampaignAdInfo-Instanz mit Vorschlägen für bis zu drei Anzeigentitel und zwei Textzeilen für die Anzeige Ihrer smarten Kampagne zurückgibt. Jeder Anzeigentitel und jede Textzeile befindet sich im Feld einer AdTextAsset-Instanz, die an die SmartCampaignAdInfo angehängt ist.

Diese Methode gibt möglicherweise keine Vorschläge zurück oder die zurückgegebenen AdTextAsset-Instanzen haben einen leeren String als Wert für das Feld text. Wir empfehlen Ihnen, diese Vorschläge zu lesen, bevor Sie sie zum Erstellen von Anzeigen verwenden. So sorgen Sie dafür, dass Anzeigen immer mit mindestens 3 Anzeigentiteln und 2 Textzeilen erstellt werden. Wenn diese Mindestanzahl nicht erreicht wird oder einer der Asset-Texte zu kurz ist, schlägt die Anfrage mit einer Fehlermeldung fehl.

Vorschläge für Anzeigen-Assets basieren hauptsächlich auf Websiteinhalten. Wenn in der SmartCampaignSuggestionInfo-Instanz kein final_url angegeben ist, werden Vorschläge ausschließlich auf Grundlage der Keyword-Themen in der Anfrage generiert.

Java

private SmartCampaignAdInfo getAdSuggestions(
    GoogleAdsClient googleAdsClient,
    long customerId,
    SmartCampaignSuggestionInfo suggestionInfo) {
  // Unlike the SuggestSmartCampaignBudgetOptions method, it's only possible to use
  // suggestion_info to retrieve ad creative suggestions.

  // Issues a request to retrieve ad creative suggestions.
  try (SmartCampaignSuggestServiceClient smartCampaignSuggestService =
      googleAdsClient.getLatestVersion().createSmartCampaignSuggestServiceClient()) {
    SuggestSmartCampaignAdResponse response =
        smartCampaignSuggestService.suggestSmartCampaignAd(
            SuggestSmartCampaignAdRequest.newBuilder()
                .setCustomerId(Long.toString(customerId))
                .setSuggestionInfo(suggestionInfo)
                .build());

    // The SmartCampaignAdInfo object in the response contains a list of up to three headlines
    // and two descriptions. Note that some of the suggestions may have empty strings as text.
    // Before setting these on the ad you should review them and filter out any empty values.
    SmartCampaignAdInfo adSuggestions = response.getAdInfo();
    for (AdTextAsset headline : adSuggestions.getHeadlinesList()) {
      System.out.println(!headline.getText().isEmpty() ? headline.getText() : "None");
    }
    for (AdTextAsset description : adSuggestions.getDescriptionsList()) {
      System.out.println(!description.getText().isEmpty() ? description.getText() : "None");
    }
    return adSuggestions;
  }
}
AddSmartCampaign.java

C#

/// <summary>
/// Retrieves creative suggestions for a Smart campaign ad.
///
/// Using the SmartCampaignSuggestService to suggest creatives for new
/// and existing Smart campaigns is highly recommended because it helps
/// the campaigns achieve optimal performance.
/// </summary>
/// <param name="client"></param>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="suggestionInfo">a SmartCampaignSuggestionInfo instance
/// with details about the business being advertised.</param>
/// <returns>A SmartCampaignAdInfo instance with suggested headlines and
/// descriptions.</returns>
private SmartCampaignAdInfo GetAdSuggestions(GoogleAdsClient client,
    long customerId, SmartCampaignSuggestionInfo suggestionInfo)
{
    SmartCampaignSuggestServiceClient smartCampaignSuggestService =
      client.GetService(Services.V18.SmartCampaignSuggestService);

    SuggestSmartCampaignAdRequest request = new SuggestSmartCampaignAdRequest
    {
        CustomerId = customerId.ToString(),
        // Unlike the SuggestSmartCampaignBudgetOptions method, it's only possible to
        // use suggestion_info to retrieve ad creative suggestions.
        SuggestionInfo = suggestionInfo
    };

    // Issue a request to retrieve ad creative suggestions.
    SuggestSmartCampaignAdResponse response =
      smartCampaignSuggestService.SuggestSmartCampaignAd(request);

    // The SmartCampaignAdInfo object in the response contains a list of up to
    // three headlines and two descriptions. Note that some of the suggestions
    // may have empty strings as text. Before setting these on the ad you should
    // review them and filter out any empty values.
    SmartCampaignAdInfo adSuggestions = response.AdInfo;

    if (adSuggestions != null)
    {
        Console.WriteLine($"The following headlines were suggested:");
        foreach (AdTextAsset headline in adSuggestions.Headlines)
        {
            Console.WriteLine($"\t{headline.Text}");
        }

        Console.WriteLine($"And the following descriptions were suggested:");
        foreach (AdTextAsset description in adSuggestions.Descriptions)
        {
            Console.WriteLine($"\t{description.Text}");
        }
    }
    else
    {
        Console.WriteLine("No ad suggestions were found.");
        adSuggestions = new SmartCampaignAdInfo();
    }

    return adSuggestions;
}
AddSmartCampaign.cs

PHP

private static function getAdSuggestions(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    SmartCampaignSuggestionInfo $suggestionInfo
) {
    // Unlike the SuggestSmartCampaignBudgetOptions method, it's only possible to use
    // suggestion_info to retrieve ad creative suggestions.

    // Issues a request to retrieve ad creative suggestions.
    $smartCampaignSuggestService = $googleAdsClient->getSmartCampaignSuggestServiceClient();
    $response = $smartCampaignSuggestService->suggestSmartCampaignAd(
        (new SuggestSmartCampaignAdRequest())
            ->setCustomerId($customerId)
            ->setSuggestionInfo($suggestionInfo)
    );

    // The SmartCampaignAdInfo object in the response contains a list of up to three headlines
    // and two descriptions. Note that some of the suggestions may have empty strings as text.
    // Before setting these on the ad you should review them and filter out any empty values.
    $adSuggestions = $response->getAdInfo();
    if (is_null($adSuggestions)) {
        return null;
    }
    print 'The following headlines were suggested:' . PHP_EOL;
    foreach ($adSuggestions->getHeadlines() as $headline) {
        print "\t" . ($headline->getText() ?: 'None') . PHP_EOL;
    }
    print 'And the following descriptions were suggested:' . PHP_EOL;
    foreach ($adSuggestions->getDescriptions() as $description) {
        print "\t" . ($description->getText() ?: 'None') . PHP_EOL;
    }
    return $adSuggestions;
}
AddSmartCampaign.php

Python

def get_ad_suggestions(client, customer_id, suggestion_info):
    """Retrieves creative suggestions for a Smart campaign ad.

    Using the SmartCampaignSuggestService to suggest creatives for new and
    existing Smart campaigns is highly recommended because it helps the
    campaigns achieve optimal performance.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        suggestion_info: a SmartCampaignSuggestionInfo instance with details
          about the business being advertised.

    Returns:
        a SmartCampaignAdInfo instance with suggested headlines and
            descriptions.
    """
    sc_suggest_service = client.get_service("SmartCampaignSuggestService")
    request = client.get_type("SuggestSmartCampaignAdRequest")
    request.customer_id = customer_id

    # Unlike the SuggestSmartCampaignBudgetOptions method, it's only possible
    # to use suggestion_info to retrieve ad creative suggestions.
    request.suggestion_info = suggestion_info

    # Issue a request to retrieve ad creative suggestions.
    response = sc_suggest_service.suggest_smart_campaign_ad(request=request)

    # The SmartCampaignAdInfo object in the response contains a list of up to
    # three headlines and two descriptions. Note that some of the suggestions
    # may have empty strings as text. Before setting these on the ad you should
    # review them and filter out any empty values.
    ad_suggestions = response.ad_info

    print("The following headlines were suggested:")
    for headline in ad_suggestions.headlines:
        print(f"\t{headline.text or '<None>'}")

    print("And the following descriptions were suggested:")
    for description in ad_suggestions.descriptions:
        print(f"\t{description.text or '<None>'}")

    return ad_suggestions
add_smart_campaign.py

Ruby

# Retrieves creative suggestions for a Smart campaign ad.
#
# Using the SmartCampaignSuggestService to suggest creatives for new and
# existing Smart campaigns is highly recommended because it helps the
# campaigns achieve optimal performance.
def get_ad_suggestions(client, customer_id, suggestion_info)
  # Issue a request to retrieve ad creative suggestions.
  response = client.service.smart_campaign_suggest.suggest_smart_campaign_ad(
    customer_id: customer_id,
    # Unlike the SuggestSmartCampaignBudgetOptions method, it's only possible
    # to use suggestion_info to retrieve ad creative suggestions.
    suggestion_info: suggestion_info,
  )

  # The SmartCampaignAdInfo object in the response contains a list of up to
  # three headlines and two descriptions. Note that some of the suggestions
  # may have empty strings as text. Before setting these on the ad you should
  # review them and filter out any empty values.
  ad_suggestions = response.ad_info

  # If there are no suggestions, the response will be blank.
  return nil if ad_suggestions.nil?

  puts 'The following headlines were suggested:'
  ad_suggestions.headlines.each do  |headline|
    puts "\t#{headline.text || '<None>'}"
  end

  puts 'And the following descriptions were suggested:'
  ad_suggestions.descriptions.each do |description|
    puts "\t#{description.text || '<None>'}"
  end

  ad_suggestions
end
add_smart_campaign.rb

Perl

# Retrieves creative suggestions for a Smart campaign ad.
# Using the SmartCampaignSuggestService to suggest creatives for new and
# existing Smart campaigns is highly recommended because it helps the campaigns
# achieve optimal performance.
sub _get_ad_suggestions {
  my ($api_client, $customer_id, $suggestion_info) = @_;

  # Issue a request to retrieve ad creative suggestions.
  my $response =
    $api_client->SmartCampaignSuggestService()->suggest_smart_campaign_ad(
    Google::Ads::GoogleAds::V18::Services::SmartCampaignSuggestService::SuggestSmartCampaignAdRequest
      ->new({
        customerId => $customer_id,
        # Unlike the SuggestSmartCampaignBudgetOptions method, it's only
        # possible to use suggestion_info to retrieve ad creative suggestions.
        suggestionInfo => $suggestion_info
      }));

  # The SmartCampaignAdInfo object in the response contains a list of up to
  # three headlines and two descriptions. Note that some of the suggestions
  # may have empty strings as text. Before setting these on the ad you should
  # review them and filter out any empty values.
  my $ad_suggestions = $response->{adInfo};
  printf "The following headlines were suggested:\n";
  foreach my $headline (@{$ad_suggestions->{headlines}}) {
    printf "\t%s\n", defined $headline->{text} ? $headline->{text} : "<None>";
  }
  printf "And the following descriptions were suggested:\n";
  foreach my $description (@{$ad_suggestions->{descriptions}}) {
    printf "\t%s\n",
      defined $description->{text} ? $description->{text} : "<None>";
  }

  return $ad_suggestions;
}
add_smart_campaign.pl

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