Google Ads API는 스마트 캠페인을 만들 때 구성 세부정보를 제안하기 위해 SmartCampaignSuggestService를 노출합니다. 광고하는 비즈니스에 대한 세부정보 (SmartCampaignSuggestionInfo 인스턴스 형식)를 사용하여 개별 광고의 키워드 테마, 예산 금액, 광고 제목, 설명을 제안합니다.
SmartCampaignSuggestionInfo 인스턴스 만들기
스마트 캠페인 추천을 생성하려면 광고 중인 비즈니스에 대한 세부정보가 포함된 SmartCampaignSuggestionInfo 인스턴스를 사용해야 합니다. 동일한 SmartCampaignSuggestionInfo 인스턴스를 사용하여 다양한 유형의 스마트 캠페인 추천을 모두 가져올 수 있으므로 먼저 추천 인스턴스를 만들어 여러 번 재사용할 수 있습니다.
SmartCampaignSuggestionInfo의 주요 요구사항은 다음과 같습니다.
방문 페이지는 필수이며 기존 웹사이트(
final_url) 또는business_profile_location식별자로 얻은 비즈니스 프로필 정보를 사용하여 캠페인에서 만든 자동 방문 페이지일 수 있습니다. 자동 방문 페이지를 사용하려면 추천을 생성할 때business_profile_location필드를 설정해야 합니다.final_url가 설정되면business_profile_location또는business_name를 설정할 수 있습니다.final_url가 설정되어 있지 않으면business_profile_location를 설정해야 합니다.
SuggestKeywordThemes메서드에서 키워드 테마 추천을 검색하는 데 사용하면keyword_themes필드를 설정할 필요가 없습니다.SuggestSmartCampaignAd메서드에서 광고 제안을 가져오는 데 사용하는 경우language_code및keyword_themes필드가 필요합니다.최적의 추천을 위해 객체에 가능한 한 많은 세부정보를 추가해야 합니다.
Java
private SmartCampaignSuggestionInfo getSmartCampaignSuggestionInfo(
GoogleAdsClient googleAdsClient, String businessProfileLocation, String businessName) {
SmartCampaignSuggestionInfo.Builder suggestionInfoBuilder =
SmartCampaignSuggestionInfo.newBuilder()
// Adds the URL of the campaign's landing page.
.setFinalUrl(LANDING_PAGE_URL)
// Adds the language code for the campaign.
.setLanguageCode(LANGUAGE_CODE)
// Constructs location information using the given geo target constant. It's also
// possible to provide a geographic proximity using the "proximity" field,
// for example:
// .setProximity(
// ProximityInfo.newBuilder()
// .setAddress(
// AddressInfo.newBuilder()
// .setPostalCode(INSERT_POSTAL_CODE)
// .setProvinceCode(INSERT_PROVINCE_CODE)
// .setCountryCode(INSERT_COUNTRY_CODE)
// .setProvinceName(INSERT_PROVINCE_NAME)
// .setStreetAddress(INSERT_STREET_ADDRESS)
// .setStreetAddress2(INSERT_STREET_ADDRESS_2)
// .setCityName(INSERT_CITY_NAME)
// .build())
// .setRadius(INSERT_RADIUS)
// .setRadiusUnits(INSERT_RADIUS_UNITS)
// .build())
// For more information on proximities see:
// https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo
//
// Adds LocationInfo objects to the list of locations. You have the option of
// providing multiple locations when using location-based suggestions.
.setLocationList(
LocationList.newBuilder()
// Sets one location to the resource name of the given geo target constant.
.addLocations(
LocationInfo.newBuilder()
.setGeoTargetConstant(
ResourceNames.geoTargetConstant(GEO_TARGET_CONSTANT))
.build())
.build())
// Adds a schedule detailing which days of the week the business is open.
// This schedule describes a schedule in which the business is open on
// Mondays from 9am to 5pm.
.addAdSchedules(
AdScheduleInfo.newBuilder()
// Sets the day of this schedule as Monday.
.setDayOfWeek(DayOfWeek.MONDAY)
// Sets the start hour to 9am.
.setStartHour(9)
// Sets the end hour to 5pm.
.setEndHour(17)
// Sets the start and end minute of zero, for example: 9:00 and 5:00.
.setStartMinute(MinuteOfHour.ZERO)
.setEndMinute(MinuteOfHour.ZERO)
.build());
// Sets either of the business_profile_location or business_name, depending on whichever is
// provided.
if (businessProfileLocation != null) {
suggestionInfoBuilder.setBusinessProfileLocation(businessProfileLocation);
} else {
suggestionInfoBuilder.setBusinessContext(
BusinessContext.newBuilder().setBusinessName(businessName).build());
}
return suggestionInfoBuilder.build();
}
C#
/// <summary>
/// Builds a SmartCampaignSuggestionInfo object with business details.
///
/// The details are used by the SmartCampaignSuggestService to suggest a
/// budget amount as well as creatives for the ad.
///
/// Note that when retrieving ad creative suggestions it's required that the
/// "final_url", "language_code" and "keyword_themes" fields are set on the
/// SmartCampaignSuggestionInfo instance.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="businessProfileLocation">The identifier of a Business Profile location.
/// </param>
/// <param name="businessName">The name of a Business Profile.</param>
/// <returns>A SmartCampaignSuggestionInfo instance .</returns>
private SmartCampaignSuggestionInfo GetSmartCampaignSuggestionInfo(GoogleAdsClient client,
string businessProfileLocation, string businessName)
{
// Note: This is broken since businessLocationId is not yet renamed in
// SmartCampaignSuggestionInfo. The use of dynamic temporarily fixes the broken build.
// TODO(Anash): Revert the type change once this field is fixed.
dynamic suggestionInfo = new SmartCampaignSuggestionInfo
{
// Add the URL of the campaign's landing page.
FinalUrl = LANDING_PAGE_URL,
LanguageCode = LANGUAGE_CODE,
// Construct location information using the given geo target constant. It's
// also possible to provide a geographic proximity using the "proximity"
// field on suggestion_info, for example:
// Proximity = new ProximityInfo
// {
// Address = new AddressInfo
// {
// PostalCode = "INSERT_POSTAL_CODE",
// ProvinceCode = "INSERT_PROVINCE_CODE",
// CountryCode = "INSERT_COUNTRY_CODE",
// ProvinceName = "INSERT_PROVINCE_NAME",
// StreetAddress = "INSERT_STREET_ADDRESS",
// StreetAddress2 = "INSERT_STREET_ADDRESS_2",
// CityName = "INSERT_CITY_NAME"
// },
// Radius = Double.Parse("INSERT_RADIUS"),
// RadiusUnits = ProximityRadiusUnits.Kilometers
// }
// For more information on proximities see:
// https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo
LocationList = new LocationList()
{
Locations =
{
new LocationInfo
{
// Set the location to the resource name of the given geo target
// constant.
GeoTargetConstant =
ResourceNames.GeoTargetConstant(GEO_TARGET_CONSTANT)
}
}
}
};
// Add the Business Profile location if provided.
if (!string.IsNullOrEmpty(businessProfileLocation))
{
suggestionInfo.BusinessProfileLocation = businessProfileLocation;
}
else
{
suggestionInfo.BusinessContext = new BusinessContext
{
BusinessName = businessName,
};
}
// Add a schedule detailing which days of the week the business is open. This schedule
// describes a business that is open on Mondays from 9:00 AM to 5:00 PM.
AdScheduleInfo adScheduleInfo = new AdScheduleInfo
{
// Set the day of this schedule as Monday.
DayOfWeek = DayOfWeekEnum.Types.DayOfWeek.Monday,
// Set the start hour to 9 AM.
StartHour = 9,
// Set the end hour to 5 PM.
EndHour = 17,
// Set the start and end minutes to zero.
StartMinute = MinuteOfHourEnum.Types.MinuteOfHour.Zero,
EndMinute = MinuteOfHourEnum.Types.MinuteOfHour.Zero
};
suggestionInfo.AdSchedules.Add(adScheduleInfo);
return suggestionInfo;
}
2,399필리핀
private static function getSmartCampaignSuggestionInfo(
?string $businessProfileLocationResourceName,
?string $businessName
): SmartCampaignSuggestionInfo {
$suggestionInfo = new SmartCampaignSuggestionInfo([
// Adds the URL of the campaign's landing page.
'final_url' => self::LANDING_PAGE_URL,
// Adds the language code for the campaign.
'language_code' => self::LANGUAGE_CODE,
// Constructs location information using the given geo target constant. It's also
// possible to provide a geographic proximity using the "proximity" field,
// for example:
//
// 'proximity' => new ProximityInfo([
// 'address' => mew AddressInfo([
// 'post_code' => INSERT_POSTAL_CODE,
// 'province_code' => INSERT_PROVINCE_CODE,
// 'country_code' => INSERT_COUNTRY_CODE,
// 'province_name' => INSERT_PROVINCE_NAME,
// 'street_address' => INSERT_STREET_ADDRESS,
// 'street_address2' => INSERT_STREET_ADDRESS_2,
// 'city_name' => INSERT_CITY_NAME
// ]),
// 'radius' => INSERT_RADIUS,
// 'radius_units' => INSERT_RADIUS_UNITS
// ])
//
// For more information on proximities see:
// https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo
// Adds LocationInfo objects to the list of locations. You have the option of
// providing multiple locations when using location-based suggestions.
'location_list' => new LocationList([
// Sets one location to the resource name of the given geo target constant.
'locations' => [new LocationInfo([
'geo_target_constant' => ResourceNames::forGeoTargetConstant(
self::GEO_TARGET_CONSTANT
)
])]
]),
// Adds a schedule detailing which days of the week the business is open.
// This schedule describes a schedule in which the business is open on
// Mondays from 9am to 5pm.
'ad_schedules' => [new AdScheduleInfo([
// Sets the day of this schedule as Monday.
'day_of_week' => DayOfWeek::MONDAY,
// Sets the start hour to 9am.
'start_hour' => 9,
// Sets the end hour to 5pm.
'end_hour' => 17,
// Sets the start and end minute of zero, for example: 9:00 and 5:00.
'start_minute' => MinuteOfHour::ZERO,
'end_minute' => MinuteOfHour::ZERO
])]
]);
// Sets either of the business_profile_location or business_name, depending on whichever is
// provided.
if ($businessProfileLocationResourceName) {
$suggestionInfo->setBusinessProfileLocation($businessProfileLocationResourceName);
} else {
$suggestionInfo->setBusinessContext(new BusinessContext([
'business_name' => $businessName
]));
}
return $suggestionInfo;
}
Python
def get_smart_campaign_suggestion_info(
client, business_profile_location, business_name
):
"""Builds a SmartCampaignSuggestionInfo object with business details.
The details are used by the SmartCampaignSuggestService to suggest a
budget amount as well as creatives for the ad.
Note that when retrieving ad creative suggestions it's required that the
"final_url", "language_code" and "keyword_themes" fields are set on the
SmartCampaignSuggestionInfo instance.
Args:
client: an initialized GoogleAdsClient instance.
business_profile_location: the resource name of a Business Profile
location.
business_name: the name of a Business Profile.
Returns:
A SmartCampaignSuggestionInfo instance.
"""
suggestion_info = client.get_type("SmartCampaignSuggestionInfo")
# Add the URL of the campaign's landing page.
suggestion_info.final_url = _LANDING_PAGE_URL
# Add the language code for the campaign.
suggestion_info.language_code = _LANGUAGE_CODE
# Construct location information using the given geo target constant. It's
# also possible to provide a geographic proximity using the "proximity"
# field on suggestion_info, for example:
#
# suggestion_info.proximity.address.post_code = INSERT_POSTAL_CODE
# suggestion_info.proximity.address.province_code = INSERT_PROVINCE_CODE
# suggestion_info.proximity.address.country_code = INSERT_COUNTRY_CODE
# suggestion_info.proximity.address.province_name = INSERT_PROVINCE_NAME
# suggestion_info.proximity.address.street_address = INSERT_STREET_ADDRESS
# suggestion_info.proximity.address.street_address2 = INSERT_STREET_ADDRESS_2
# suggestion_info.proximity.address.city_name = INSERT_CITY_NAME
# suggestion_info.proximity.radius = INSERT_RADIUS
# suggestion_info.proximity.radius_units = RADIUS_UNITS
#
# For more information on proximities see:
# https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo
location = client.get_type("LocationInfo")
# Set the location to the resource name of the given geo target constant.
location.geo_target_constant = client.get_service(
"GeoTargetConstantService"
).geo_target_constant_path(_GEO_TARGET_CONSTANT)
# Add the LocationInfo object to the list of locations on the
# suggestion_info object. You have the option of providing multiple
# locations when using location-based suggestions.
suggestion_info.location_list.locations.append(location)
# Set either of the business_profile_location or business_name, depending on
# whichever is provided.
if business_profile_location:
suggestion_info.business_profile_location = business_profile_location
else:
suggestion_info.business_context.business_name = business_name
# Add a schedule detailing which days of the week the business is open.
# This schedule describes a schedule in which the business is open on
# Mondays from 9am to 5pm.
ad_schedule_info = client.get_type("AdScheduleInfo")
# Set the day of this schedule as Monday.
ad_schedule_info.day_of_week = client.enums.DayOfWeekEnum.MONDAY
# Set the start hour to 9am.
ad_schedule_info.start_hour = 9
# Set the end hour to 5pm.
ad_schedule_info.end_hour = 17
# Set the start and end minute of zero, for example: 9:00 and 5:00.
zero_minute_of_hour = client.enums.MinuteOfHourEnum.ZERO
ad_schedule_info.start_minute = zero_minute_of_hour
ad_schedule_info.end_minute = zero_minute_of_hour
suggestion_info.ad_schedules.append(ad_schedule_info)
return suggestion_info
Ruby
# Builds a SmartCampaignSuggestionInfo object with business details.
#
# The details are used by the SmartCampaignSuggestService to suggest a
# budget amount as well as creatives for the ad.
#
# Note that when retrieving ad creative suggestions it's required that the
# "final_url", "language_code" and "keyword_themes" fields are set on the
# SmartCampaignSuggestionInfo instance.
def get_smart_campaign_suggestion_info(
client,
business_profile_location,
business_name)
# Since these suggestions are for a new campaign, we're going to
# use the suggestion_info field instead.
suggestion_info = client.resource.smart_campaign_suggestion_info do |si|
# Adds the URL of the campaign's landing page.
si.final_url = LANDING_PAGE_URL
# Add the language code for the campaign.
si.language_code = LANGUAGE_CODE
# Constructs location information using the given geo target constant. It's
# also possible to provide a geographic proximity using the "proximity"
# field on suggestion_info, for example:
# si.proximity = client.resource.proximity_info do |proximity|
# proximity.address = client.resource.address_info do |address|
# address.post_code = INSERT_POSTAL_CODE
# address.province_code = INSERT_PROVINCE_CODE
# address.country_code = INSERT_COUNTRY_CODE
# address.province_name = INSERT_PROVINCE_NAME
# address.street_address = INSERT_STREET_ADDRESS
# address.street_address2 = INSERT_STREET_ADDRESS_2
# address.city_name = INSERT_CITY_NAME
# end
# proximity.radius = INSERT_RADIUS
# proximity.radius_units = :INSERT_RADIUS_UNIT_ENUM
# end
#
# For more information on proximities see:
# https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo
si.location_list = client.resource.location_list do |loc_list|
# Adds the location_info object to the list of locations on the
# suggestion_info object. You have the option of providing multiple
# locations when using location-based suggestions.
loc_list.locations << client.resource.location_info do |li|
li.geo_target_constant = client.path.geo_target_constant(GEO_TARGET_CONSTANT)
end
end
# Set either of the business_profile_location or business_name, depending on
# whichever is provided.
if business_profile_location
si.business_profile_location = business_profile_location
else
si.business_context = client.resource.business_context do |bc|
bc.business_name = business_name
end
end
# Adds a schedule detailing which days of the week the business is open.
# This schedule describes a schedule in which the business is open on
# Mondays from 9am to 5pm.
si.ad_schedules += [
client.resource.ad_schedule_info do |as|
# Sets the day of this schedule as Monday.
as.day_of_week = :MONDAY
# Sets the start hour to 9:00am.
as.start_hour = 9
as.start_minute = :ZERO
# Sets the end hour to 5:00pm.
as.end_hour = 17
as.end_minute = :ZERO
end
]
end
suggestion_info
end
Perl
# Builds a SmartCampaignSuggestionInfo object with business details.
# The details are used by the SmartCampaignSuggestService to suggest a budget
# amount as well as creatives for the ad.
# Note that when retrieving ad creative suggestions you must set the
# "final_url", "language_code" and "keyword_themes" fields on the
# SmartCampaignSuggestionInfo instance.
sub _get_smart_campaign_suggestion_info {
my ($business_profile_location, $business_name) = @_;
my $suggestion_info =
Google::Ads::GoogleAds::V16::Services::SmartCampaignSuggestService::SmartCampaignSuggestionInfo
->new({
# Add the URL of the campaign's landing page.
finalUrl => LANDING_PAGE_URL,
# Add the language code for the campaign.
languageCode => LANGUAGE_CODE,
# Construct location information using the given geo target constant.
# It's also possible to provide a geographic proximity using the
# "proximity" field on suggestion_info, for example:
#
# proximity => Google::Ads::GoogleAds::V16::Common::ProximityInfo->new({
# address => Google::Ads::GoogleAds::V16::Common::AddressInfo->new({
# postalCode => "INSERT_POSTAL_CODE",
# provinceCode => "INSERT_PROVINCE_CODE",
# countryCode => "INSERT_COUNTRY_CODE",
# provinceName => "INSERT_PROVINCE_NAME",
# streetAddress => "INSERT_STREET_ADDRESS",
# streetAddress2 => "INSERT_STREET_ADDRESS_2",
# cityName => "INSERT_CITY_NAME"
# }
# ),
# radius => "INSERT_RADIUS",
# radiusUnits => MILES
# }
# ),
#
# For more information on proximities see:
# https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo
locationList =>
Google::Ads::GoogleAds::V16::Services::SmartCampaignSuggestService::LocationList
->new(
)});
# Add the LocationInfo object to the list of locations on the SuggestionInfo
# object. You have the option of providing multiple locations when using
# location-based suggestions.
push @{$suggestion_info->{locationList}{locations}},
Google::Ads::GoogleAds::V16::Common::LocationInfo->new({
# Set the location to the resource name of the given geo target constant.
geoTargetConstant =>
Google::Ads::GoogleAds::V16::Utils::ResourceNames::geo_target_constant(
GEO_TARGET_CONSTANT)});
# Set one of the business_profile_location or business_name, whichever is provided.
if (defined $business_profile_location) {
$suggestion_info->{businessProfileLocation} =
_convert_business_profile_location($business_profile_location);
} else {
$suggestion_info->{businessContext} =
Google::Ads::GoogleAds::V16::Services::SmartCampaignSuggestService::BusinessContext
->new({
businessName => $business_name
});
}
# Add a schedule detailing which days of the week the business is open. This
# example schedule describes a business that is open on Mondays from 9:00 AM
# to 5:00 PM.
push @{$suggestion_info->{adSchedules}},
Google::Ads::GoogleAds::V16::Common::AdScheduleInfo->new({
# Set the day of this schedule as Monday.
dayOfWeek => MONDAY,
# Set the start hour to 9 AM.
startHour => 9,
# Set the end hour to 5 PM.
endHour => 17,
# Set the start and end minutes to zero.
startMinute => ZERO,
endMinute => ZERO
});
return $suggestion_info;
}
키워드 테마 목록 만들기
키워드 테마는 관련 검색어 그룹을 나타내는 단일 단어 또는 구문입니다. 예를 들어 '제과점'은 '내 주변 제과점' 및 '동네 빵집'과 관련이 있습니다. 테마는 Google Ads API에서 KeywordTheme 리소스로 표현되며, 이 리소스는 일반적으로 KeywordThemeInfo 인스턴스에 연결되며 KeywordThemeConstant 또는 자유 형식 키워드 테마일 수 있습니다.
추천 키워드 테마
SmartCampaignSuggestionInfo 인스턴스가 지정된 SuggestKeywordThemes 서비스 메서드는 비즈니스 세부정보, 위치, 웹사이트 콘텐츠를 사용하여 키워드 테마를 추천합니다.
스마트 캠페인의 실적을 완전히 최적화하려면 키워드 테마를 만들 때 SuggestKeywordThemes 메서드를 사용하세요. 비즈니스 및 웹사이트에 대한 구체적인 세부정보를 집계하므로 백업 옵션으로 가장 잘 간주되는 다른 두 전략보다 훨씬 더 효과적인 키워드 테마를 생성합니다.
Java
private List<KeywordTheme> getKeywordThemeSuggestions(
GoogleAdsClient googleAdsClient,
long customerId,
SmartCampaignSuggestionInfo suggestionInfo) {
// Creates the service client.
try (SmartCampaignSuggestServiceClient client =
googleAdsClient.getLatestVersion().createSmartCampaignSuggestServiceClient()) {
// Sends the request.
SuggestKeywordThemesResponse response =
client.suggestKeywordThemes(
SuggestKeywordThemesRequest.newBuilder()
.setSuggestionInfo(suggestionInfo)
.setCustomerId(String.valueOf(customerId))
.build());
// Prints some information about the result.
System.out.printf(
"Retrieved %d keyword theme suggestions from the SuggestKeywordThemes method.%n",
response.getKeywordThemesCount());
return new ArrayList(response.getKeywordThemesList());
}
}
C#
/// <summary>
/// Retrieves KeywordThemeConstants suggestions with the SmartCampaignSuggestService.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="suggestionInfo">The suggestion information.</param>
/// <returns>The suggestions.</returns>
private List<KeywordThemeConstant> GetKeywordThemeSuggestions(
GoogleAdsClient client, long customerId, SmartCampaignSuggestionInfo suggestionInfo)
{
SmartCampaignSuggestServiceClient smartCampaignSuggestService =
client.GetService(Services.V16.SmartCampaignSuggestService);
SuggestKeywordThemesRequest request = new SuggestKeywordThemesRequest()
{
SuggestionInfo = suggestionInfo,
CustomerId = customerId.ToString()
};
SuggestKeywordThemesResponse response =
smartCampaignSuggestService.SuggestKeywordThemes(request);
// Prints some information about the result.
Console.WriteLine($"Retrieved {response.KeywordThemes.Count} keyword theme " +
$"constant suggestions from the SuggestKeywordThemes method.");
return response.KeywordThemes.ToList().ConvertAll(x => x.KeywordThemeConstant);
}
2,399필리핀
private static function getKeywordThemeSuggestions(
GoogleAdsClient $googleAdsClient,
int $customerId,
SmartCampaignSuggestionInfo $suggestionInfo
): array {
$smartCampaignSuggestServiceClient =
$googleAdsClient->getSmartCampaignSuggestServiceClient();
// Issues a request to retrieve the keyword themes.
$response = $smartCampaignSuggestServiceClient->suggestKeywordThemes(
(new SuggestKeywordThemesRequest())
->setCustomerId($customerId)
->setSuggestionInfo($suggestionInfo)
);
printf(
"Retrieved %d keyword theme suggestions from the SuggestKeywordThemes "
. "method.%s",
$response->getKeywordThemes()->count(),
PHP_EOL
);
return iterator_to_array($response->getKeywordThemes()->getIterator());
}
Python
def get_keyword_theme_suggestions(client, customer_id, suggestion_info):
"""Retrieves KeywordThemes using the given suggestion info.
Here we use the SuggestKeywordThemes method, which uses all of the business
details included in the given SmartCampaignSuggestionInfo instance to
generate keyword theme suggestions. This is the recommended way to
generate keyword themes because it uses detailed information about your
business, its location, and website content to generate keyword themes.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
suggestion_info: a SmartCampaignSuggestionInfo instance with details
about the business being advertised.
Returns:
a list of KeywordThemes.
"""
smart_campaign_suggest_service = client.get_service(
"SmartCampaignSuggestService"
)
request = client.get_type("SuggestKeywordThemesRequest")
request.customer_id = customer_id
request.suggestion_info = suggestion_info
response = smart_campaign_suggest_service.suggest_keyword_themes(
request=request
)
print(
f"Retrieved {len(response.keyword_themes)} keyword theme suggestions "
"from the SuggestKeywordThemes method."
)
return response.keyword_themes
Ruby
def get_keyword_theme_suggestions(client, customer_id, suggestion_info)
response = client.service.smart_campaign_suggest.suggest_keyword_themes(
customer_id: customer_id,
suggestion_info: suggestion_info,
)
puts "Retrieved #{response.keyword_themes.size} keyword theme" \
" suggestions from SuggestKeywordThemes service."
return response.keyword_themes
end
Perl
# Retrieves KeywordThemes using the given suggestion info.
# Here we use the SuggestKeywordThemes method, which uses all of the business
# details included in the given SmartCampaignSuggestionInfo instance to generate
# keyword theme suggestions. This is the recommended way to generate keyword themes
# because it uses detailed information about your business, its location, and
# website content to generate keyword themes.
sub _get_keyword_theme_suggestions {
my ($api_client, $customer_id, $suggestion_info) = @_;
my $response =
$api_client->SmartCampaignSuggestService()->suggest_keyword_themes(
Google::Ads::GoogleAds::V16::Services::SmartCampaignSuggestService::SuggestKeywordThemesRequest
->new({
customerId => $customer_id,
suggestionInfo => $suggestion_info
}));
printf "Retrieved %d keyword theme suggestions from the SuggestKeywordThemes"
. "method.\n",
scalar @{$response->{keywordThemes}};
return $response->{keywordThemes};
}
단어나 구문이 주어지면 KeywordThemeConstantService는 주어진 텍스트의 자동 완성 데이터에서 파생된 KeywordThemeConstants를 제안합니다. 이 전략은 예를 들어 광고 중인 비즈니스에 웹사이트가 없거나 SuggestKeywordThemes 메서드를 활용하기에 충분한 정보가 없는 경우 유용한 대안이 됩니다. 이 메서드는 SuggestKeywordThemes 메서드를 사용할 수 없거나 추천이 충분하지 않은 경우에만 사용해야 합니다.
Java
private List<KeywordTheme> getKeywordTextAutoCompletions(
GoogleAdsClient googleAdsClient, String keywordText) {
try (KeywordThemeConstantServiceClient client =
googleAdsClient.getLatestVersion().createKeywordThemeConstantServiceClient()) {
SuggestKeywordThemeConstantsRequest request =
SuggestKeywordThemeConstantsRequest.newBuilder()
.setQueryText(keywordText)
.setCountryCode(COUNTRY_CODE)
.setLanguageCode(LANGUAGE_CODE)
.build();
SuggestKeywordThemeConstantsResponse response = client.suggestKeywordThemeConstants(request);
// Converts the keyword theme constants to KeywordTheme instances for consistency with the
// response from SmartCampaignSuggestService.SuggestKeywordThemes.
return response.getKeywordThemeConstantsList().stream()
.map(
keywordThemeConstant ->
KeywordTheme.newBuilder().setKeywordThemeConstant(keywordThemeConstant).build())
.collect(Collectors.toList());
}
}
C#
/// <summary>
/// Retrieves KeywordThemeConstants that are derived from autocomplete data for the
/// given keyword text.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="keywordText">A keyword used for generating keyword auto completions.
/// </param>
/// <returns>A list of KeywordThemeConstants.</returns>
private IEnumerable<KeywordThemeConstant> GetKeywordTextAutoCompletions(
GoogleAdsClient client, string keywordText)
{
KeywordThemeConstantServiceClient keywordThemeConstantServiceClient =
client.GetService(Services.V16.KeywordThemeConstantService);
SuggestKeywordThemeConstantsRequest request = new SuggestKeywordThemeConstantsRequest
{
QueryText = keywordText,
CountryCode = COUNTRY_CODE,
LanguageCode = LANGUAGE_CODE
};
SuggestKeywordThemeConstantsResponse response =
keywordThemeConstantServiceClient.SuggestKeywordThemeConstants(request);
Console.WriteLine($"Retrieved {response.KeywordThemeConstants.Count} keyword theme " +
$"constants using the keyword '{keywordText}'.");
return response.KeywordThemeConstants.ToList();
}
2,399필리핀
private static function getKeywordTextAutoCompletions(
GoogleAdsClient $googleAdsClient,
string $keywordText
): array {
$keywordThemeConstantService = $googleAdsClient->getKeywordThemeConstantServiceClient();
// Issues a request to retrieve the keyword theme constants.
$response = $keywordThemeConstantService->suggestKeywordThemeConstants(
(new SuggestKeywordThemeConstantsRequest())
->setQueryText($keywordText)
->setCountryCode(self::COUNTRY_CODE)
->setLanguageCode(self::LANGUAGE_CODE)
);
printf(
"Retrieved %d keyword theme constants using the keyword: '%s'.%s",
$response->getKeywordThemeConstants()->count(),
$keywordText,
PHP_EOL
);
// Maps the keyword theme constants to KeywordTheme instances for consistency with the
// response from SmartCampaignSuggestService.SuggestKeywordThemes.
return array_map(function (KeywordThemeConstant $keywordThemeConstant) {
return new KeywordTheme([
'keyword_theme_constant' => $keywordThemeConstant
]);
}, iterator_to_array($response->getKeywordThemeConstants()->getIterator()));
}
Python
def get_keyword_text_auto_completions(client, keyword_text):
"""Retrieves KeywordThemeConstants for the given keyword text.
These KeywordThemeConstants are derived from autocomplete data for the
given keyword text. They are mapped to KeywordThemes before being returned.
Args:
client: an initialized GoogleAdsClient instance.
keyword_text: a keyword used for generating keyword themes.
Returns:
a list of KeywordThemes.
"""
keyword_theme_constant_service = client.get_service(
"KeywordThemeConstantService"
)
request = client.get_type("SuggestKeywordThemeConstantsRequest")
request.query_text = keyword_text
request.country_code = _COUNTRY_CODE
request.language_code = _LANGUAGE_CODE
response = keyword_theme_constant_service.suggest_keyword_theme_constants(
request=request
)
print(
f"Retrieved {len(response.keyword_theme_constants)} keyword theme "
f"constants using the keyword: '{keyword_text}'"
)
# Map the keyword theme constants to KeywordTheme instances for consistency
# with the response from SmartCampaignSuggestService.SuggestKeywordThemes.
keyword_themes = []
KeywordTheme = client.get_type("SuggestKeywordThemesResponse").KeywordTheme
for keyword_theme_constant in response.keyword_theme_constants:
keyword_theme = KeywordTheme()
keyword_theme.keyword_theme_constant = keyword_theme_constant
keyword_themes.append(keyword_theme)
return keyword_themes
Ruby
# Retrieves keyword_theme_constants for the given criteria.
# These KeywordThemeConstants are derived from autocomplete data for the given
# keyword text. They are mapped to KeywordThemes before being returned.
def get_keyword_text_auto_completions(client, keyword_text)
response = client.service.keyword_theme_constant.suggest_keyword_theme_constants(
query_text: keyword_text,
country_code: COUNTRY_CODE,
language_code: LANGUAGE_CODE,
)
puts "Retrieved #{response.keyword_theme_constants.size} keyword theme" \
"constants using the keyword: '#{keyword_text}'"
response.keyword_theme_constants.map do |ktc|
client.resource.keyword_theme do |kt|
kt.keyword_theme_constant = ktc
end
end
end
Perl
# Retrieves KeywordThemeConstants for the given keyword text.
# These KeywordThemeConstants are derived from autocomplete data for the given
# keyword text. They are mapped to KeywordThemes before being returned.
sub _get_keyword_text_auto_completions {
my ($api_client, $keyword_text) = @_;
my $response = $api_client->KeywordThemeConstantService()->suggest(
Google::Ads::GoogleAds::V16::Services::KeywordThemeConstantService::SuggestKeywordThemeConstantsRequest
->new({
queryText => $keyword_text,
countryCode => COUNTRY_CODE,
languageCode => LANGUAGE_CODE
}));
printf "Retrieved %d keyword theme constants using the keyword '%s'.\n",
scalar @{$response->{keywordThemeConstants}}, $keyword_text;
# Map the keyword theme constants to KeywordTheme instances for consistency
# with the response from SmartCampaignSuggestService.SuggestKeywordThemes.
my $keyword_themes = [];
foreach my $keyword_theme_constant (@{$response->{keywordThemeConstants}}) {
push @$keyword_themes,
Google::Ads::GoogleAds::V16::Services::SmartCampaignSuggestService::KeywordTheme
->new({
keywordThemeConstant => $keyword_theme_constant
});
}
return $keyword_themes;
}
자유 형식 키워드 테마
마지막으로 KeywordThemeInfo 인스턴스에서 free_form_keyword_theme 필드를 설정하여 자유 형식 키워드 테마를 수동으로 만들 수 있습니다.
자유 형식 키워드 테마는 추천 키워드 테마보다 효과가 적기 때문에 일반적으로 사용하지 않는 것이 좋습니다. 하지만 매우 구체적인 검색어를 타겟팅해야 하거나 특정 검색어를 제외 타겟팅해야 하는 경우에 유용합니다.
SuggestKeywordThemes 메서드는 요청에 final_url를 제공하는 경우에만 자유 형식 키워드 테마를 제안할 수 있습니다.
Java
if (freeFormKeywordText != null) {
keywordThemeInfos.add(
KeywordThemeInfo.newBuilder().setFreeFormKeywordTheme(freeFormKeywordText).build());
}
C#
suggestionInfo.KeywordThemes.Add(keywordThemeInfos);
2,399필리핀
// Optionally includes any free-form keywords in verbatim.
if (!empty($freeFormKeywordText)) {
$keywordThemeInfos[] =
new KeywordThemeInfo(['free_form_keyword_theme' => $freeFormKeywordText]);
}
Python
def get_free_form_keyword_theme_info(client, free_form_keyword_text):
"""Creates a KeywordThemeInfo using the given free-form keyword text.
Args:
client: an initialized GoogleAdsClient instance.
free_form_keyword_text: a keyword used to create a free-form keyword
theme.
Returns:
a KeywordThemeInfo instance.
"""
info = client.get_type("KeywordThemeInfo")
info.free_form_keyword_theme = free_form_keyword_text
return info
Ruby
def get_freeform_keyword_theme_info(client, free_form_keyword_text)
client.resource.keyword_theme_info do |kti|
kti.free_form_keyword_theme = free_form_keyword_text
end
end
Perl
# Creates a KeywordInfo instance using the given free-form keyword text.
sub _get_free_form_keyword_theme_info {
my ($free_form_keyword_text) = @_;
return Google::Ads::GoogleAds::V16::Common::KeywordThemeInfo->new({
freeFormKeywordTheme => $free_form_keyword_text
});
}
이 두 가지 전략은 서로 다른 유형의 키워드 테마가 각각 KeywordThemeInfo 인스턴스에 연결되도록 적용해야 합니다.
Java
// Gets the SmartCampaignSuggestionInfo object which acts as the basis for many of the
// entities necessary to create a Smart campaign. It will be reused a number of times to
// retrieve suggestions for keyword themes, budget amount, ad creatives, and campaign criteria.
SmartCampaignSuggestionInfo suggestionInfo =
getSmartCampaignSuggestionInfo(googleAdsClient, businessProfileLocation, businessName);
// Generates a list of keyword themes using the SuggestKeywordThemes method on the
// SmartCampaignSuggestService. It is strongly recommended that you use this strategy for
// generating keyword themes.
List<KeywordTheme> keywordThemes =
getKeywordThemeSuggestions(googleAdsClient, customerId, suggestionInfo);
// If a keyword text is given, retrieves keyword theme constant suggestions from the
// KeywordThemeConstantService, maps them to KeywordThemes, and appends them to the existing
// list.
// This logic should ideally only be used if the suggestions from the
// getKeywordThemeSuggestions function are insufficient.
if (keywordText != null) {
keywordThemes.addAll(getKeywordTextAutoCompletions(googleAdsClient, keywordText));
}
// Converts the list of KeywordThemes to a list of KeywordThemes objects.
List<KeywordThemeInfo> keywordThemeInfos = getKeywordThemeInfos(keywordThemes);
// Optionally includes any freeForm keywords in verbatim.
if (freeFormKeywordText != null) {
keywordThemeInfos.add(
KeywordThemeInfo.newBuilder().setFreeFormKeywordTheme(freeFormKeywordText).build());
}
// Includes the keyword suggestions in the overall SuggestionInfo object.
suggestionInfo = suggestionInfo.toBuilder().addAllKeywordThemes(keywordThemeInfos).build();
C#
// Gets the SmartCampaignSuggestionInfo object which acts as the basis for many
// of the entities necessary to create a Smart campaign. It will be reused a number
// of times to retrieve suggestions for keyword themes, budget amount, ad
//creatives, and campaign criteria.
SmartCampaignSuggestionInfo suggestionInfo =
GetSmartCampaignSuggestionInfo(client, businessProfileLocation, businessName);
// Generates a list of keyword themes using the SuggestKeywordThemes method on the
// SmartCampaignSuggestService. It is strongly recommended that you use this
// strategy for generating keyword themes.
List<KeywordThemeConstant> keywordThemeConstants =
GetKeywordThemeSuggestions(client, customerId, suggestionInfo);
// Optionally retrieves auto-complete suggestions for the given keyword text and
// adds them to the list of keyWordThemeConstants.
if (keywordText != null)
{
keywordThemeConstants.AddRange(GetKeywordTextAutoCompletions(
client, keywordText));
}
// Converts the KeywordThemeConstants to KeywordThemeInfos.
List<KeywordThemeInfo> keywordThemeInfos = keywordThemeConstants.Select(
constant =>
new KeywordThemeInfo { KeywordThemeConstant = constant.ResourceName })
.ToList();
// Optionally includes any freeform keywords verbatim.
if (freeFormKeywordText != null)
{
keywordThemeInfos.Add(new KeywordThemeInfo()
{
FreeFormKeywordTheme = freeFormKeywordText
});
}
// Includes the keyword suggestions in the overall SuggestionInfo object.
suggestionInfo.KeywordThemes.Add(keywordThemeInfos);
2,399필리핀
// Gets the SmartCampaignSuggestionInfo object which acts as the basis for many of the
// entities necessary to create a Smart campaign. It will be reused a number of times to
// retrieve suggestions for keyword themes, budget amount, ads, and campaign criteria.
$suggestionInfo = self::getSmartCampaignSuggestionInfo(
$businessProfileLocationResourceName,
$businessName
);
// Generates a list of keyword themes using the SuggestKeywordThemes method on the
// SmartCampaignSuggestService. It is strongly recommended that you use this strategy for
// generating keyword themes.
$keywordThemes =
self::getKeywordThemeSuggestions($googleAdsClient, $customerId, $suggestionInfo);
// Optionally retrieves auto-complete suggestions for the given keyword text and adds them
// to the list of keyword themes.
if (!empty($keywordText)) {
$keywordThemes = array_merge(
$keywordThemes,
self::getKeywordTextAutoCompletions($googleAdsClient, $keywordText)
);
}
// Maps the list of KeywordThemes to KeywordThemeInfos.
$keywordThemeInfos = array_map(function (KeywordTheme $keywordTheme) {
if ($keywordTheme->getKeywordThemeConstant()) {
return new KeywordThemeInfo([
'keyword_theme_constant' => $keywordTheme->getKeywordThemeConstant()
->getResourceName()
]);
} elseif ($keywordTheme->getFreeFormKeywordTheme()) {
return new KeywordThemeInfo([
'free_form_keyword_theme' => $keywordTheme->getFreeFormKeywordTheme()
]);
} else {
throw new \UnexpectedValueException(
'A malformed KeywordTheme was encountered: ' . $keywordTheme->getKeywordTheme()
);
}
}, $keywordThemes);
// Optionally includes any free-form keywords in verbatim.
if (!empty($freeFormKeywordText)) {
$keywordThemeInfos[] =
new KeywordThemeInfo(['free_form_keyword_theme' => $freeFormKeywordText]);
}
// Includes the keyword suggestions in the overall SuggestionInfo object.
$suggestionInfo = $suggestionInfo->setKeywordThemes($keywordThemeInfos);
Python
# The SmartCampaignSuggestionInfo object acts as the basis for many of the
# entities necessary to create a Smart campaign. It will be reused a number
# of times to retrieve suggestions for keyword themes, budget amount,
# ad creatives, and campaign criteria.
suggestion_info = get_smart_campaign_suggestion_info(
client, business_profile_location, business_name
)
# After creating a SmartCampaignSuggestionInfo object we first use it to
# generate a list of keyword themes using the SuggestKeywordThemes method
# on the SmartCampaignSuggestService. It is strongly recommended that you
# use this strategy for generating keyword themes.
keyword_themes = get_keyword_theme_suggestions(
client, customer_id, suggestion_info
)
# If a keyword text is given, retrieve keyword theme constant suggestions
# from the KeywordThemeConstantService, map them to KeywordThemes, and
# append them to the existing list. This logic should ideally only be used
# if the suggestions from the get_keyword_theme_suggestions function are
# insufficient.
if keyword_text:
keyword_themes.extend(
get_keyword_text_auto_completions(client, keyword_text)
)
# Map the KeywordThemes retrieved by the previous two steps to
# KeywordThemeInfo instances.
keyword_theme_infos = map_keyword_themes_to_keyword_infos(
client, keyword_themes
)
# If a free-form keyword text is given we create a KeywordThemeInfo instance
# from it and add it to the existing list.
if free_form_keyword_text:
keyword_theme_infos.append(
get_free_form_keyword_theme_info(client, free_form_keyword_text)
)
# Now add the generated keyword themes to the suggestion info instance.
suggestion_info.keyword_themes = keyword_theme_infos
Ruby
# The SmartCampaignSuggestionInfo object acts as the basis for many of the
# entities necessary to create a Smart campaign. It will be reused a number
# of times to retrieve suggestions for keyword themes, budget amount,
# ad creatives, and campaign criteria.
suggestion_info = get_smart_campaign_suggestion_info(
client,
business_profile_location,
business_name,
)
# After creating a SmartCampaignSuggestionInfo object we first use it to
# generate a list of keyword themes using the SuggestKeywordThemes method
# on the SmartCampaignSuggestService. It is strongly recommended that you
# use this strategy for generating keyword themes.
keyword_themes = get_keyword_theme_suggestions(
client,
customer_id,
suggestion_info,
)
# If a keyword text is given, retrieve keyword theme constant suggestions
# from the KeywordThemeConstantService, map them to KeywordThemes, and append
# them to the existing list. This logic should ideally only be used if the
# suggestions from the get_keyword_theme_suggestions function are
# insufficient.
if keyword_text
keyword_themes += get_keyword_text_auto_completions(
client,
keyword_text,
)
end
# Map the KeywordThemeConstants retrieved by the previous two steps to
# KeywordThemeInfo instances.
keyword_theme_infos = map_keyword_themes_to_keyword_infos(
client,
keyword_themes,
)
# If a free-form keyword text is given we create a KeywordThemeInfo instance
# from it and add it to the existing list.
if free_form_keyword_text
keyword_theme_infos << get_freeform_keyword_theme_info(
client,
free_form_keyword_text,
)
end
# Now add the generated keyword themes to the suggestion info instance.
suggestion_info.keyword_themes += keyword_theme_infos
Perl
# The SmartCampaignSuggestionInfo object acts as the basis for many of the
# entities necessary to create a Smart campaign. It will be reused a number
# of times to retrieve suggestions for keyword themes, budget amount,
# ad creatives, and campaign criteria.
my $suggestion_info =
_get_smart_campaign_suggestion_info($business_profile_location,
$business_name);
# After creating a SmartCampaignSuggestionInfo object we first use it to
# generate a list of keyword themes using the SuggestKeywordThemes method
# on the SmartCampaignSuggestService. It is strongly recommended that you
# use this strategy for generating keyword themes.
my $keyword_themes =
_get_keyword_theme_suggestions($api_client, $customer_id, $suggestion_info);
# If a keyword text is given, retrieve keyword theme constant suggestions
# from the KeywordThemeConstantService, map them to KeywordThemes, and
# append them to the existing list. This logic should ideally only be used
# if the suggestions from the get_keyword_theme_suggestions funtion are
# insufficient.
if (defined $keyword_text) {
push @$keyword_themes,
@{_get_keyword_text_auto_completions($api_client, $keyword_text)};
}
# Map the KeywordThemeConstants retrieved by the previous two steps to
# KeywordThemeInfo instances.
my $keyword_theme_infos = _map_keyword_themes_to_infos($keyword_themes);
# If a free-form keyword text is given we create a KeywordThemeInfo instance
# from it and add it to the existing list.
if (defined $free_form_keyword_text) {
push @$keyword_theme_infos,
_get_free_form_keyword_theme_info($free_form_keyword_text);
}
# Now add the generated keyword themes to the suggestion info instance.
$suggestion_info->{keywordThemes} = $keyword_theme_infos;
추천 예산 금액 가져오기
SmartCampaignSuggestService에는 일련의 키워드 테마와 비즈니스 세부정보가 주어질 때 세 가지 일일 예산 옵션을 제안하는 SuggestSmartCampaignBudgetOptions 메서드가 있습니다. 등급은 low, high, recommended이며 각 옵션에는 예상 최소 및 최대 일일 클릭수도 포함됩니다.
Java
private long getBudgetSuggestions(
GoogleAdsClient googleAdsClient,
long customerId,
SmartCampaignSuggestionInfo suggestionInfo) {
SuggestSmartCampaignBudgetOptionsRequest.Builder request =
SuggestSmartCampaignBudgetOptionsRequest.newBuilder()
.setCustomerId(String.valueOf(customerId));
// You can retrieve suggestions for an existing campaign by setting the
// "campaign" field of the request equal to the resource name of a campaign
// and leaving the rest of the request fields below unset:
// request.setCampaign("INSERT_CAMPAIGN_RESOURCE_NAME_HERE");
// Uses the suggestion_info field instead, since these suggestions are for a new campaign.
request.setSuggestionInfo(suggestionInfo);
// Issues a request to retrieve a budget suggestion.
try (SmartCampaignSuggestServiceClient client =
googleAdsClient.getLatestVersion().createSmartCampaignSuggestServiceClient()) {
SuggestSmartCampaignBudgetOptionsResponse response =
client.suggestSmartCampaignBudgetOptions(request.build());
BudgetOption recommendation = response.getRecommended();
System.out.printf(
"A daily budget amount of %d micros was suggested, garnering an estimated minimum of %d"
+ " clicks and an estimated maximum of %d per day.%n",
recommendation.getDailyAmountMicros(),
recommendation.getMetrics().getMinDailyClicks(),
recommendation.getMetrics().getMaxDailyClicks());
return recommendation.getDailyAmountMicros();
}
}
C#
/// <summary>
/// Retrieves a suggested budget amount for a new budget.
/// Using the SmartCampaignSuggestService to determine a daily budget for new and existing
/// Smart campaigns is highly recommended because it helps the campaigns achieve optimal
/// performance.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="suggestionInfo"></param>
/// <returns>A daily budget amount in micros.</returns>
private long GetBudgetSuggestion(GoogleAdsClient client, long customerId,
SmartCampaignSuggestionInfo suggestionInfo)
{
SmartCampaignSuggestServiceClient smartCampaignSuggestServiceClient = client.GetService
(Services.V16.SmartCampaignSuggestService);
SuggestSmartCampaignBudgetOptionsRequest request =
new SuggestSmartCampaignBudgetOptionsRequest
{
CustomerId = customerId.ToString(),
// You can retrieve suggestions for an existing campaign by setting the
// "Campaign" field of the request to the resource name of a campaign and
// leaving the rest of the request fields below unset:
// Campaign = "INSERT_CAMPAIGN_RESOURCE_NAME_HERE",
// Since these suggestions are for a new campaign, we're going to use the
// SuggestionInfo field instead.
SuggestionInfo = suggestionInfo,
};
LocationInfo locationInfo = new LocationInfo
{
// Set the location to the resource name of the given geo target constant.
GeoTargetConstant = ResourceNames.GeoTargetConstant(GEO_TARGET_CONSTANT)
};
// Issue a request to retrieve a budget suggestion.
SuggestSmartCampaignBudgetOptionsResponse response =
smartCampaignSuggestServiceClient.SuggestSmartCampaignBudgetOptions(request);
// Three tiers of options will be returned: "low", "high", and "recommended".
// Here we will use the "recommended" option. The amount is specified in micros, where
// one million is equivalent to one currency unit.
Console.WriteLine($"A daily budget amount of " +
$"{response.Recommended.DailyAmountMicros}" +
$" was suggested, garnering an estimated minimum of " +
$"{response.Recommended.Metrics.MinDailyClicks} clicks and an estimated " +
$"maximum of {response.Recommended.Metrics.MaxDailyClicks} clicks per day.");
return response.Recommended.DailyAmountMicros;
}
2,399필리핀
private static function getBudgetSuggestion(
GoogleAdsClient $googleAdsClient,
int $customerId,
SmartCampaignSuggestionInfo $suggestionInfo
): int {
// Issues a request to retrieve a budget suggestion.
$smartCampaignSuggestService = $googleAdsClient->getSmartCampaignSuggestServiceClient();
$response = $smartCampaignSuggestService->suggestSmartCampaignBudgetOptions(
(new SuggestSmartCampaignBudgetOptionsRequest())
->setCustomerId($customerId)
// You can retrieve suggestions for an existing campaign by setting the "campaign"
// field equal to the resource name of a campaign:
// ->setCampaign('INSERT_CAMPAIGN_RESOURCE_NAME_HERE');
// Since these suggestions are for a new campaign, we're going to use the
// suggestion_info field instead.
->setSuggestionInfo($suggestionInfo)
);
// Three tiers of options will be returned, a "low", "high" and "recommended". Here we will
// use the "recommended" option. The amount is specified in micros, where one million is
// equivalent to one currency unit.
$recommendation = $response->getRecommended();
printf(
"A daily budget amount of %d micros was suggested, garnering an estimated minimum of "
. "%d clicks and an estimated maximum of %d per day.%s",
$recommendation->getDailyAmountMicros(),
$recommendation->getMetrics()->getMinDailyClicks(),
$recommendation->getMetrics()->getMaxDailyClicks(),
PHP_EOL
);
return $recommendation->getDailyAmountMicros();
}
Python
def get_budget_suggestion(client, customer_id, suggestion_info):
"""Retrieves a suggested budget amount for a new budget.
Using the SmartCampaignSuggestService to determine a daily budget for new
and existing Smart campaigns is highly recommended because it helps the
campaigns achieve optimal performance.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
suggestion_info: a SmartCampaignSuggestionInfo instance with details
about the business being advertised.
Returns:
a daily budget amount in micros.
"""
sc_suggest_service = client.get_service("SmartCampaignSuggestService")
request = client.get_type("SuggestSmartCampaignBudgetOptionsRequest")
request.customer_id = customer_id
# You can retrieve suggestions for an existing campaign by setting the
# "campaign" field of the request equal to the resource name of a campaign
# and leaving the rest of the request fields below unset:
# request.campaign = INSERT_CAMPAIGN_RESOURCE_NAME_HERE
# Since these suggestions are for a new campaign, we're going to
# use the suggestion_info field instead.
request.suggestion_info = suggestion_info
# Issue a request to retrieve a budget suggestion.
response = sc_suggest_service.suggest_smart_campaign_budget_options(
request=request
)
# Three tiers of options will be returned, a "low", "high" and
# "recommended". Here we will use the "recommended" option. The amount is
# specified in micros, where one million is equivalent to one currency unit.
recommendation = response.recommended
print(
f"A daily budget amount of {recommendation.daily_amount_micros} micros "
"was suggested, garnering an estimated minimum of "
f"{recommendation.metrics.min_daily_clicks} clicks and an estimated "
f"maximum of {recommendation.metrics.max_daily_clicks} per day."
)
return recommendation.daily_amount_micros
Ruby
# Retrieves a suggested budget amount for a new budget.
#
# Using the SmartCampaignSuggestService to determine a daily budget for new
# and existing Smart campaigns is highly recommended because it helps the
# campaigns achieve optimal performance.
def get_budget_suggestion(client, customer_id, suggestion_info)
# Issues a request to retrieve a budget suggestion.
response = client.service.smart_campaign_suggest.suggest_smart_campaign_budget_options(
customer_id: customer_id,
# You can retrieve suggestions for an existing campaign by setting the
# "campaign" field of the request equal to the resource name of a campaign
# and leaving the rest of the request fields below unset:
# campaign: INSERT_CAMPAIGN_RESOURCE_NAME_HERE,
# Since these suggestions are for a new campaign, we're going to
# use the suggestion_info field instead.
suggestion_info: suggestion_info,
)
# Three tiers of options will be returned, a "low", "high" and
# "recommended". Here we will use the "recommended" option. The amount is
# specified in micros, where one million is equivalent to one currency unit.
recommendation = response.recommended
puts "A daily budget amount of #{recommendation.daily_amount_micros} micros" \
" was suggested, garnering an estimated minimum of" \
" #{recommendation.metrics.min_daily_clicks} clicks and an estimated" \
" maximum of #{recommendation.metrics.max_daily_clicks} per day."
recommendation.daily_amount_micros
end
Perl
# Retrieves a suggested budget amount for a new budget.
# Using the SmartCampaignSuggestService to determine a daily budget for new and
# existing Smart campaigns is highly recommended because it helps the campaigns
# achieve optimal performance.
sub _get_budget_suggestion {
my ($api_client, $customer_id, $suggestion_info) = @_;
my $request =
Google::Ads::GoogleAds::V16::Services::SmartCampaignSuggestService::SuggestSmartCampaignBudgetOptionsRequest
->new({
customerId => $customer_id,
# You can retrieve suggestions for an existing campaign by setting the
# "campaign" field of the request to the resource name of a campaign and
# leaving the rest of the request fields below unset:
# campaign => "INSERT_CAMPAIGN_RESOURCE_NAME_HERE",
#
# Since these suggestions are for a new campaign, we're going to use the
# "suggestion_info" field instead.
suggestionInfo => $suggestion_info
});
# Issue a request to retrieve a budget suggestion.
my $response = $api_client->SmartCampaignSuggestService()
->suggest_smart_campaign_budget_options($request);
# Three tiers of options will be returned: "low", "high", and "recommended".
# Here we will use the "recommended" option. The amount is specified in micros,
# where one million is equivalent to one currency unit.
printf "A daily budget amount of %d was suggested, garnering an estimated " .
"minimum of %d clicks and an estimated maximum of %d clicks per day.\n",
$response->{recommended}{dailyAmountMicros},
$response->{recommended}{metrics}{minDailyClicks},
$response->{recommended}{metrics}{maxDailyClicks};
return $response->{recommended}{dailyAmountMicros};
}
추천 광고문안 애셋 가져오기
SmartCampaignSuggestService에는 스마트 캠페인 광고에 최대 3개의 광고 제목 추천과 2개의 내용 입력란 추천과 함께 SmartCampaignAdInfo 인스턴스를 반환하는 SuggestSmartCampaignAd 메서드가 있습니다. 각 광고 제목과 설명은 SmartCampaignAdInfo에 연결된 AdTextAsset 인스턴스의 필드에 포함됩니다.
이 메서드는 추천 검색어를 반환하지 않거나 반환되는 AdTextAsset 인스턴스에 빈 문자열이 text 필드 값으로 있을 수 있습니다. 광고가 항상 최소 3개의 광고 제목과 2개의 설명으로 만들어지도록 하려면 광고를 만드는 데 사용하기 전에 이러한 추천을 검토하는 것이 좋습니다. 이 최솟값이 충족되지 않거나 애셋 텍스트가 너무 짧으면 요청이 실패하고 오류가 발생합니다.
광고 확장 소재 추천은 주로 웹사이트 콘텐츠에서 파생됩니다. 따라서 SmartCampaignSuggestionInfo 인스턴스에 final_url가 지정되지 않은 경우 요청에 제공된 키워드 테마에서만 추천이 생성됩니다.
Java
private SmartCampaignAdInfo getAdSuggestions(
GoogleAdsClient googleAdsClient,
long customerId,
SmartCampaignSuggestionInfo suggestionInfo) {
// Unlike the SuggestSmartCampaignBudgetOptions method, it's only possible to use
// suggestion_info to retrieve ad creative suggestions.
// Issues a request to retrieve ad creative suggestions.
try (SmartCampaignSuggestServiceClient smartCampaignSuggestService =
googleAdsClient.getLatestVersion().createSmartCampaignSuggestServiceClient()) {
SuggestSmartCampaignAdResponse response =
smartCampaignSuggestService.suggestSmartCampaignAd(
SuggestSmartCampaignAdRequest.newBuilder()
.setCustomerId(Long.toString(customerId))
.setSuggestionInfo(suggestionInfo)
.build());
// The SmartCampaignAdInfo object in the response contains a list of up to three headlines
// and two descriptions. Note that some of the suggestions may have empty strings as text.
// Before setting these on the ad you should review them and filter out any empty values.
SmartCampaignAdInfo adSuggestions = response.getAdInfo();
for (AdTextAsset headline : adSuggestions.getHeadlinesList()) {
System.out.println(!headline.getText().isEmpty() ? headline.getText() : "None");
}
for (AdTextAsset description : adSuggestions.getDescriptionsList()) {
System.out.println(!description.getText().isEmpty() ? description.getText() : "None");
}
return adSuggestions;
}
}
C#
/// <summary>
/// Retrieves creative suggestions for a Smart campaign ad.
///
/// Using the SmartCampaignSuggestService to suggest creatives for new
/// and existing Smart campaigns is highly recommended because it helps
/// the campaigns achieve optimal performance.
/// </summary>
/// <param name="client"></param>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="suggestionInfo">a SmartCampaignSuggestionInfo instance
/// with details about the business being advertised.</param>
/// <returns>A SmartCampaignAdInfo instance with suggested headlines and
/// descriptions.</returns>
private SmartCampaignAdInfo GetAdSuggestions(GoogleAdsClient client,
long customerId, SmartCampaignSuggestionInfo suggestionInfo)
{
SmartCampaignSuggestServiceClient smartCampaignSuggestService =
client.GetService(Services.V16.SmartCampaignSuggestService);
SuggestSmartCampaignAdRequest request = new SuggestSmartCampaignAdRequest
{
CustomerId = customerId.ToString(),
// Unlike the SuggestSmartCampaignBudgetOptions method, it's only possible to
// use suggestion_info to retrieve ad creative suggestions.
SuggestionInfo = suggestionInfo
};
// Issue a request to retrieve ad creative suggestions.
SuggestSmartCampaignAdResponse response =
smartCampaignSuggestService.SuggestSmartCampaignAd(request);
// The SmartCampaignAdInfo object in the response contains a list of up to
// three headlines and two descriptions. Note that some of the suggestions
// may have empty strings as text. Before setting these on the ad you should
// review them and filter out any empty values.
SmartCampaignAdInfo adSuggestions = response.AdInfo;
if (adSuggestions != null)
{
Console.WriteLine($"The following headlines were suggested:");
foreach (AdTextAsset headline in adSuggestions.Headlines)
{
Console.WriteLine($"\t{headline.Text}");
}
Console.WriteLine($"And the following descriptions were suggested:");
foreach (AdTextAsset description in adSuggestions.Descriptions)
{
Console.WriteLine($"\t{description.Text}");
}
}
else
{
Console.WriteLine("No ad suggestions were found.");
adSuggestions = new SmartCampaignAdInfo();
}
return adSuggestions;
}
2,399필리핀
private static function getAdSuggestions(
GoogleAdsClient $googleAdsClient,
int $customerId,
SmartCampaignSuggestionInfo $suggestionInfo
) {
// Unlike the SuggestSmartCampaignBudgetOptions method, it's only possible to use
// suggestion_info to retrieve ad creative suggestions.
// Issues a request to retrieve ad creative suggestions.
$smartCampaignSuggestService = $googleAdsClient->getSmartCampaignSuggestServiceClient();
$response = $smartCampaignSuggestService->suggestSmartCampaignAd(
(new SuggestSmartCampaignAdRequest())
->setCustomerId($customerId)
->setSuggestionInfo($suggestionInfo)
);
// The SmartCampaignAdInfo object in the response contains a list of up to three headlines
// and two descriptions. Note that some of the suggestions may have empty strings as text.
// Before setting these on the ad you should review them and filter out any empty values.
$adSuggestions = $response->getAdInfo();
if (is_null($adSuggestions)) {
return null;
}
print 'The following headlines were suggested:' . PHP_EOL;
foreach ($adSuggestions->getHeadlines() as $headline) {
print "\t" . ($headline->getText() ?: 'None') . PHP_EOL;
}
print 'And the following descriptions were suggested:' . PHP_EOL;
foreach ($adSuggestions->getDescriptions() as $description) {
print "\t" . ($description->getText() ?: 'None') . PHP_EOL;
}
return $adSuggestions;
}
Python
def get_ad_suggestions(client, customer_id, suggestion_info):
"""Retrieves creative suggestions for a Smart campaign ad.
Using the SmartCampaignSuggestService to suggest creatives for new and
existing Smart campaigns is highly recommended because it helps the
campaigns achieve optimal performance.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
suggestion_info: a SmartCampaignSuggestionInfo instance with details
about the business being advertised.
Returns:
a SmartCampaignAdInfo instance with suggested headlines and
descriptions.
"""
sc_suggest_service = client.get_service("SmartCampaignSuggestService")
request = client.get_type("SuggestSmartCampaignAdRequest")
request.customer_id = customer_id
# Unlike the SuggestSmartCampaignBudgetOptions method, it's only possible
# to use suggestion_info to retrieve ad creative suggestions.
request.suggestion_info = suggestion_info
# Issue a request to retrieve ad creative suggestions.
response = sc_suggest_service.suggest_smart_campaign_ad(request=request)
# The SmartCampaignAdInfo object in the response contains a list of up to
# three headlines and two descriptions. Note that some of the suggestions
# may have empty strings as text. Before setting these on the ad you should
# review them and filter out any empty values.
ad_suggestions = response.ad_info
print("The following headlines were suggested:")
for headline in ad_suggestions.headlines:
print(f"\t{headline.text or '<None>'}")
print("And the following descriptions were suggested:")
for description in ad_suggestions.descriptions:
print(f"\t{description.text or '<None>'}")
return ad_suggestions
Ruby
# Retrieves creative suggestions for a Smart campaign ad.
#
# Using the SmartCampaignSuggestService to suggest creatives for new and
# existing Smart campaigns is highly recommended because it helps the
# campaigns achieve optimal performance.
def get_ad_suggestions(client, customer_id, suggestion_info)
# Issue a request to retrieve ad creative suggestions.
response = client.service.smart_campaign_suggest.suggest_smart_campaign_ad(
customer_id: customer_id,
# Unlike the SuggestSmartCampaignBudgetOptions method, it's only possible
# to use suggestion_info to retrieve ad creative suggestions.
suggestion_info: suggestion_info,
)
# The SmartCampaignAdInfo object in the response contains a list of up to
# three headlines and two descriptions. Note that some of the suggestions
# may have empty strings as text. Before setting these on the ad you should
# review them and filter out any empty values.
ad_suggestions = response.ad_info
# If there are no suggestions, the response will be blank.
return nil if ad_suggestions.nil?
puts 'The following headlines were suggested:'
ad_suggestions.headlines.each do |headline|
puts "\t#{headline.text || '<None>'}"
end
puts 'And the following descriptions were suggested:'
ad_suggestions.descriptions.each do |description|
puts "\t#{description.text || '<None>'}"
end
ad_suggestions
end
Perl
# Retrieves creative suggestions for a Smart campaign ad.
# Using the SmartCampaignSuggestService to suggest creatives for new and
# existing Smart campaigns is highly recommended because it helps the campaigns
# achieve optimal performance.
sub _get_ad_suggestions {
my ($api_client, $customer_id, $suggestion_info) = @_;
# Issue a request to retrieve ad creative suggestions.
my $response =
$api_client->SmartCampaignSuggestService()->suggest_smart_campaign_ad(
Google::Ads::GoogleAds::V16::Services::SmartCampaignSuggestService::SuggestSmartCampaignAdRequest
->new({
customerId => $customer_id,
# Unlike the SuggestSmartCampaignBudgetOptions method, it's only
# possible to use suggestion_info to retrieve ad creative suggestions.
suggestionInfo => $suggestion_info
}));
# The SmartCampaignAdInfo object in the response contains a list of up to
# three headlines and two descriptions. Note that some of the suggestions
# may have empty strings as text. Before setting these on the ad you should
# review them and filter out any empty values.
my $ad_suggestions = $response->{adInfo};
printf "The following headlines were suggested:\n";
foreach my $headline (@{$ad_suggestions->{headlines}}) {
printf "\t%s\n", defined $headline->{text} ? $headline->{text} : "<None>";
}
printf "And the following descriptions were suggested:\n";
foreach my $description (@{$ad_suggestions->{descriptions}}) {
printf "\t%s\n",
defined $description->{text} ? $description->{text} : "<None>";
}
return $ad_suggestions;
}