Создайте умную кампанию в контекстно-медийной сети

Бюджет кампании

Вы можете использовать существующий бюджет кампании или создать новый:

Ява

private static String createCampaignBudget(GoogleAdsClient googleAdsClient, long customerId) {
  // Creates the budget.
  CampaignBudget campaignBudget =
      CampaignBudget.newBuilder()
          .setName("Interplanetary Cruise Budget #" + getPrintableDateTime())
          .setAmountMicros(5_000_000)
          .setDeliveryMethod(BudgetDeliveryMethod.STANDARD)
          .build();

  // Creates the operation.
  CampaignBudgetOperation operation =
      CampaignBudgetOperation.newBuilder().setCreate(campaignBudget).build();

  // Creates the campaign budget service client.
  try (CampaignBudgetServiceClient campaignBudgetServiceClient =
      googleAdsClient.getLatestVersion().createCampaignBudgetServiceClient()) {
    // Adds the campaign budget.
    MutateCampaignBudgetsResponse response =
        campaignBudgetServiceClient.mutateCampaignBudgets(
            Long.toString(customerId), ImmutableList.of(operation));
    // Displays the result.
    String budgetResourceName = response.getResults(0).getResourceName();
    System.out.printf("Added budget with resource name '%s'.%n", budgetResourceName);
    return budgetResourceName;
  }
}
AddSmartDisplayAd.java

С#

private static string CreateBudget(GoogleAdsClient client, long customerId)
{
    // Get the BudgetService.
    CampaignBudgetServiceClient budgetService = client.GetService(
        Services.V11.CampaignBudgetService);

    // Create the campaign budget.
    CampaignBudget budget = new CampaignBudget()
    {
        Name = "Interplanetary Cruise Budget #" + ExampleUtilities.GetRandomString(),
        DeliveryMethod = BudgetDeliveryMethod.Standard,
        AmountMicros = 500000
    };

    // Create the operation.
    CampaignBudgetOperation budgetOperation = new CampaignBudgetOperation()
    {
        Create = budget
    };

    // Create the campaign budget.
    MutateCampaignBudgetsResponse response = budgetService.MutateCampaignBudgets(
        customerId.ToString(), new CampaignBudgetOperation[] { budgetOperation });

    string budgetResourceName = response.Results.First().ResourceName;

    // Print out some information about the added budget.
    Console.WriteLine($"Added campaign budget with resource name =" +
        $" '{budgetResourceName}'.");

    return budgetResourceName;
}
AddSmartDisplayAd.cs

PHP

private static function createCampaignBudget(
    GoogleAdsClient $googleAdsClient,
    int $customerId
) {
    // Creates a campaign budget.
    $campaignBudget = new CampaignBudget([
        'name' => 'Interplanetary Cruise Budget #' . Helper::getPrintableDatetime(),
        'delivery_method' => BudgetDeliveryMethod::STANDARD,
        'amount_micros' => 5000000
    ]);

    // Creates a campaign budget operation.
    $campaignBudgetOperation = new CampaignBudgetOperation();
    $campaignBudgetOperation->setCreate($campaignBudget);

    // Issues a mutate request to add campaign budgets.
    $campaignBudgetServiceClient = $googleAdsClient->getCampaignBudgetServiceClient();
    /** @var MutateCampaignBudgetsResponse $campaignBudgetResponse */
    $campaignBudgetResponse = $campaignBudgetServiceClient->mutateCampaignBudgets(
        $customerId,
        [$campaignBudgetOperation]
    );

    // Prints out some information about the created campaign budget.
    $campaignBudgetResourceName = $campaignBudgetResponse->getResults()[0]->getResourceName();
    printf("Added budget named '%s'.%s", $campaignBudgetResourceName, PHP_EOL);

    return $campaignBudgetResourceName;
}
AddSmartDisplayAd.php

питон

def _create_budget(client, customer_id):
    campaign_budget_operation = client.get_type("CampaignBudgetOperation")
    campaign_budget = campaign_budget_operation.create
    campaign_budget.name = f"Interplanetary Cruise Budget #{uuid4()}"
    campaign_budget.delivery_method = (
        client.enums.BudgetDeliveryMethodEnum.STANDARD
    )
    campaign_budget.amount_micros = 500000

    campaign_budget_service = client.get_service("CampaignBudgetService")

    try:
        campaign_budget_response = (
            campaign_budget_service.mutate_campaign_budgets(
                customer_id=customer_id, operations=[campaign_budget_operation]
            )
        )
    except GoogleAdsException as ex:
        _handle_googleads_exception(ex)

    return campaign_budget_response.results[0].resource_name
add_smart_display_ad.py

Рубин

def create_campaign_budget(client, customer_id)
  # Creates a campaign budget operation.
  operation = client.operation.create_resource.campaign_budget do |b|
    b.name = "Interplanetary Cruise Budget #{(Time.new.to_f * 1000).to_i}"
    b.delivery_method = :STANDARD
    b.amount_micros = 5_000_000
  end

  # Issues a mutate request to add campaign budgets.
  response = client.service.campaign_budget.mutate_campaign_budgets(
    customer_id: customer_id,
    operations: [operation],
  )

  # Prints out some information about the created campaign budget.
  resource_name = response.results.first.resource_name
  puts "Created campaign budget #{resource_name}"

  resource_name
end
add_smart_display_ad.rb

Перл

sub create_campaign_budget {
  my ($api_client, $customer_id) = @_;

  # Create a campaign budget.
  my $campaign_budget =
    Google::Ads::GoogleAds::V11::Resources::CampaignBudget->new({
      name           => "Interplanetary Cruise Budget #" . uniqid(),
      deliveryMethod => STANDARD,
      amountMicros   => 5000000
    });

  # Create a campaign budget operation.
  my $campaign_budget_operation =
    Google::Ads::GoogleAds::V11::Services::CampaignBudgetService::CampaignBudgetOperation
    ->new({
      create => $campaign_budget
    });

  # Issue a mutate request to add the campaign budget.
  my $campaign_budgets_response = $api_client->CampaignBudgetService()->mutate({
      customerId => $customer_id,
      operations => [$campaign_budget_operation]});

  # Print out some information about the created campaign budget.
  my $campaign_budget_resource_name =
    $campaign_budgets_response->{results}[0]{resourceName};
  printf "Added budget named '%s'.\n", $campaign_budget_resource_name;

  return $campaign_budget_resource_name;
}
add_smart_display_ad.pl

Умная медийная кампания

Чтобы создать умную кампанию в контекстно-медийной сети, выполните действия, описанные в нашем примере кода , со следующими особенностями:

  1. Установите для параметра advertising_channel_type значение DISPLAY .

  2. Задайте для параметра advertising_channel_sub_type значение DISPLAY_SMART_CAMPAIGN .

  3. Задайте в поле target_cpa только что созданный объект TargetCpa . Целевая цена за конверсию — единственная допустимая стратегия назначения ставок для этого типа кампании.

Вы также можете установить параметры таргетинга для умной кампании в контекстно-медийной сети, следуя примеру кода «Добавить критерии таргетинга кампании» . Единственные допустимые параметры таргетинга на уровне кампании:

  • Отрицательные критерии ContentLabelInfo

  • Положительные критерии LanguageInfo

  • Положительные или отрицательные критерии LocationInfo

  • Положительные или отрицательные критерии ProximityInfo

Ява

private static String createSmartDisplayCampaign(
    GoogleAdsClient googleAdsClient, long customerId, String budgetResourceName) {
  // Creates the campaign.
  Campaign campaign =
      Campaign.newBuilder()
          .setName("Smart Display Campaign #" + getPrintableDateTime())
          // Smart Display campaign requires the advertising channel type as 'DISPLAY'.
          .setAdvertisingChannelType(AdvertisingChannelType.DISPLAY)
          // Smart Display campaign requires the advertising channel sub type as
          // 'DISPLAY_SMART_CAMPAIGN'.
          .setAdvertisingChannelSubType(AdvertisingChannelSubType.DISPLAY_SMART_CAMPAIGN)
          // Smart Display campaign requires the TargetCpa bidding strategy.
          .setTargetCpa(TargetCpa.newBuilder().setTargetCpaMicros(5_000_000).build())
          .setCampaignBudget(budgetResourceName)
          // Optional: Sets the start and end dates for the campaign, beginning one day from
          // now and ending a month from now.
          .setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd"))
          .setEndDate(new DateTime().plusMonths(1).toString("yyyyMMdd"))
          .build();

  // Creates the operation.
  CampaignOperation operation = CampaignOperation.newBuilder().setCreate(campaign).build();

  // Creates the campaign service client.
  try (CampaignServiceClient campaignServiceClient =
      googleAdsClient.getLatestVersion().createCampaignServiceClient()) {
    // Adds the campaign.
    MutateCampaignsResponse response =
        campaignServiceClient.mutateCampaigns(
            Long.toString(customerId), ImmutableList.of(operation));

    String campaignResourceName = response.getResults(0).getResourceName();
    // Displays the results.
    System.out.printf(
        "Added Smart Display campaign with resource name '%s'.%n", campaignResourceName);
    return campaignResourceName;
  }
}
AddSmartDisplayAd.java

С#

private string CreateSmartDisplayCampaign(GoogleAdsClient client, long customerId,
    string budgetResourceName)
{
    // Get the CampaignService.
    CampaignServiceClient campaignService = client.GetService(Services.V11.CampaignService);

    // Create the campaign.
    Campaign campaign = new Campaign()
    {
        Name = "Smart Display Campaign #" + ExampleUtilities.GetRandomString(),

        // Smart Display campaign requires the advertising_channel_type as 'DISPLAY'.
        AdvertisingChannelType = AdvertisingChannelType.Display,

        // Smart Display campaign requires the advertising_channel_sub_type as
        // 'DISPLAY_SMART_CAMPAIGN'.
        AdvertisingChannelSubType = AdvertisingChannelSubType.DisplaySmartCampaign,

        // Recommendation: Set the campaign to PAUSED when creating it to prevent
        // the ads from immediately serving. Set to ENABLED once you've added
        // targeting and the ads are ready to serve
        Status = CampaignStatus.Paused,

        // Smart Display campaign requires the TargetCpa bidding strategy.
        TargetCpa = new TargetCpa() { TargetCpaMicros = 5000000 },

        CampaignBudget = budgetResourceName,

        // Optional: Set the start date.
        StartDate = DateTime.Now.AddDays(1).ToString("yyyyMMdd"),

        // Optional: Set the end date.
        EndDate = DateTime.Now.AddYears(1).ToString("yyyyMMdd"),
    };

    // Create the operation.
    CampaignOperation operation = new CampaignOperation() { Create = campaign };

    // Add the campaign.
    MutateCampaignsResponse response = campaignService.MutateCampaigns(
        customerId.ToString(), new[] { operation });

    string campaignResourceName = response.Results.First().ResourceName;

    // Print out some information about the added campaign.
    Console.WriteLine($"Added campaign with resource name = '{campaignResourceName}'.");

    return campaignResourceName;
}
AddSmartDisplayAd.cs

PHP

private static function createSmartDisplayCampaign(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $campaignBudgetResourceName
) {
    $campaign = new Campaign([
        'name' => 'Smart Display Campaign #' . Helper::getPrintableDatetime(),
        // Smart Display campaign requires the advertising_channel_type as 'DISPLAY'.
        'advertising_channel_type' => AdvertisingChannelType::DISPLAY,
        // Smart Display campaign requires the advertising_channel_sub_type as
        // 'DISPLAY_SMART_CAMPAIGN'.
        'advertising_channel_sub_type' => AdvertisingChannelSubType::DISPLAY_SMART_CAMPAIGN,
        // Smart Display campaign requires the TargetCpa bidding strategy.
        'target_cpa' => new TargetCpa(['target_cpa_micros' => 5000000]),
        'campaign_budget' => $campaignBudgetResourceName,
        // Optional: Sets the start and end dates for the campaign, beginning one day from
        // now and ending a month from now.
        'start_date' => date('Ymd', strtotime('+1 day')),
        'end_date' => date('Ymd', strtotime('+1 month'))
    ]);

    // Creates a campaign operation.
    $campaignOperation = new CampaignOperation();
    $campaignOperation->setCreate($campaign);

    // Issues a mutate request to add the campaign.
    $campaignServiceClient = $googleAdsClient->getCampaignServiceClient();
    /** @var MutateCampaignsResponse $campaignResponse */
    $campaignResponse = $campaignServiceClient->mutateCampaigns(
        $customerId,
        [$campaignOperation]
    );

    $campaignResourceName = $campaignResponse->getResults()[0]->getResourceName();
    printf("Added a Smart Display campaign named '%s'.%s", $campaignResourceName, PHP_EOL);

    return $campaignResourceName;
}
AddSmartDisplayAd.php

питон

def _create_smart_display_campaign(client, customer_id, budget_resource_name):
    campaign_service = client.get_service("CampaignService")
    campaign_operation = client.get_type("CampaignOperation")
    campaign = campaign_operation.create
    campaign.name = f"Smart Display Campaign #{uuid4()}"
    advertising_channel_type_enum = client.enums.AdvertisingChannelTypeEnum
    campaign.advertising_channel_type = advertising_channel_type_enum.DISPLAY
    advertising_channel_sub_type_enum = (
        client.enums.AdvertisingChannelSubTypeEnum
    )
    # Smart Display campaign requires the advertising_channel_sub_type as
    # "DISPLAY_SMART_CAMPAIGN".
    campaign.advertising_channel_sub_type = (
        advertising_channel_sub_type_enum.DISPLAY_SMART_CAMPAIGN
    )
    campaign_status_enum = client.enums.CampaignStatusEnum
    campaign.status = campaign_status_enum.PAUSED
    # Smart Display campaign requires the TargetCpa bidding strategy.
    campaign.target_cpa.target_cpa_micros = 5000000
    campaign.campaign_budget = budget_resource_name
    # Optional: Set the start and end date.
    start_date = datetime.date.today() + datetime.timedelta(days=1)
    campaign.start_date = start_date.strftime(_DATE_FORMAT)
    end_date = start_date + datetime.timedelta(days=365)
    campaign.end_date = end_date.strftime(_DATE_FORMAT)

    try:
        campaign_response = campaign_service.mutate_campaigns(
            customer_id=customer_id, operations=[campaign_operation]
        )
    except GoogleAdsException as ex:
        _handle_googleads_exception(ex)

    return campaign_response.results[0].resource_name
add_smart_display_ad.py

Рубин

def create_smart_display_campaign(client, customer_id, budget)
  # Creates a campaign operation.
  operation = client.operation.create_resource.campaign do |c|
    c.name = "Smart Display Campaign #{(Time.new.to_f * 1000).to_i}"
    # Smart Display campaign requires the advertising_channel_type as 'DISPLAY'.
    c.advertising_channel_type = :DISPLAY
    # Smart Display campaign requires the advertising_channel_sub_type as
    # 'DISPLAY_SMART_CAMPAIGN'.
    c.advertising_channel_sub_type = :DISPLAY_SMART_CAMPAIGN
    # Smart Display campaign requires the TargetCpa bidding strategy.
    c.target_cpa = client.resource.target_cpa do |tcpa|
      tcpa.target_cpa_micros = 5_000_000
    end
    c.campaign_budget = budget
    # Optional: Sets the start and end dates for the campaign, beginning one day
    # from now and ending a month from now.
    c.start_date = DateTime.parse((Date.today + 1).to_s).strftime('%Y%m%d')
    c.end_date = DateTime.parse(Date.today.next_month.to_s).strftime('%Y%m%d')
  end

  # Issues a mutate request to add the campaign.
  response = client.service.campaign.mutate_campaigns(
    customer_id: customer_id,
    operations: [operation],
  )

  # Prints out some information about the created campaign.
  resource_name = response.results.first.resource_name
  puts "Added a smart display campaign named #{resource_name}"

  resource_name
end
add_smart_display_ad.rb

Перл

sub create_smart_display_campaign {
  my ($api_client, $customer_id, $campaign_budget_resource_name) = @_;

  my $campaign = Google::Ads::GoogleAds::V11::Resources::Campaign->new({
      name => "Smart Display Campaign #" . uniqid(),
      # Smart Display campaign requires the advertising_channel_type as 'DISPLAY'.
      advertisingChannelType => DISPLAY,
      # Smart Display campaign requires the advertising_channel_sub_type as
      # 'DISPLAY_SMART_CAMPAIGN'.
      advertisingChannelSubType => DISPLAY_SMART_CAMPAIGN,
      # Smart Display campaign requires the TargetCpa bidding strategy.
      targetCpa => Google::Ads::GoogleAds::V11::Common::TargetCpa->new({
          targetCpaMicros => 5000000
        }
      ),
      campaignBudget => $campaign_budget_resource_name,
      # Optional: Set the start and end dates for the campaign, beginning one day
      # from now and ending a month from now.
      startDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24)),
      endDate   => strftime("%Y%m%d", localtime(time + 60 * 60 * 24 * 30)),
    });

  # Create a campaign operation.
  my $campaign_operation =
    Google::Ads::GoogleAds::V11::Services::CampaignService::CampaignOperation->
    new({
      create => $campaign
    });

  # Issue a mutate request to add the campaign.
  my $campaigns_response = $api_client->CampaignService()->mutate({
      customerId => $customer_id,
      operations => [$campaign_operation]});

  # Print out some information about the added campaign.
  my $campaign_resource_name =
    $campaigns_response->{results}[0]{resourceName};
  printf "Added a Smart Display campaign named '%s'.\n",
    $campaign_resource_name;

  return $campaign_resource_name;
}
add_smart_display_ad.pl

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