TargetSpend
An automated bid strategy that sets your bids to help get as many clicks as possible within your budget.
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target_spend_micros
(deprecated)
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int64
Deprecated: The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.
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cpc_bid_ceiling_micros
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int64
Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
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Last updated 2024-10-12 UTC.
[null,null,["Last updated 2024-10-12 UTC."],[[["Maximize Clicks: This automated bidding strategy focuses on getting the most clicks possible for your ads."],["Budget-Based: It operates within your set budget, automatically adjusting bids to avoid overspending."],["Optional Bid Limit: While the strategy aims to maximize clicks, you have the option to set a maximum bid limit to control individual click costs."],["`target_spend_micros` is deprecated: The formerly used `target_spend_micros` field for controlling spending targets is no longer supported and should not be used."]]],[]]
