/enums/bidding_strategy_type.proto

--- v17/enums/bidding_strategy_type.proto   2024-06-05 23:17:09.000000000 +0000
+++ v17-1/enums/bidding_strategy_type.proto 2024-08-06 12:40:17.000000000 +0000
@@ -1,119 +1,126 @@
 // Copyright 2024 Google LLC
 //
 // Licensed under the Apache License, Version 2.0 (the "License");
 // you may not use this file except in compliance with the License.
 // You may obtain a copy of the License at
 //
 //     http://www.apache.org/licenses/LICENSE-2.0
 //
 // Unless required by applicable law or agreed to in writing, software
 // distributed under the License is distributed on an "AS IS" BASIS,
 // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
 // See the License for the specific language governing permissions and
 // limitations under the License.

 syntax = "proto3";

 package google.ads.googleads.v17.enums;

 option csharp_namespace = "Google.Ads.GoogleAds.V17.Enums";
 option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v17/enums;enums";
 option java_multiple_files = true;
 option java_outer_classname = "BiddingStrategyTypeProto";
 option java_package = "com.google.ads.googleads.v17.enums";
 option objc_class_prefix = "GAA";
 option php_namespace = "Google\\Ads\\GoogleAds\\V17\\Enums";
 option ruby_package = "Google::Ads::GoogleAds::V17::Enums";

 // Proto file describing bidding schemes.

 // Container for enum describing possible bidding strategy types.
 message BiddingStrategyTypeEnum {
   // Enum describing possible bidding strategy types.
   enum BiddingStrategyType {
     // Not specified.
     UNSPECIFIED = 0;

     // Used for return value only. Represents value unknown in this version.
     UNKNOWN = 1;

     // Commission is an automatic bidding strategy in which the advertiser pays
     // a certain portion of the conversion value.
     COMMISSION = 16;

     // Enhanced CPC is a bidding strategy that raises bids for clicks
     // that seem more likely to lead to a conversion and lowers
     // them for clicks where they seem less likely.
     ENHANCED_CPC = 2;

+    // Fixed CPM is a manual bidding strategy with a fixed CPM.
+    FIXED_CPM = 19;
+
     // Used for return value only. Indicates that a campaign does not have a
     // bidding strategy. This prevents the campaign from serving. For example,
     // a campaign may be attached to a manager bidding strategy and the serving
     // account is subsequently unlinked from the manager account. In this case
     // the campaign will automatically be detached from the now inaccessible
     // manager bidding strategy and transition to the INVALID bidding strategy
     // type.
     INVALID = 17;

     // Manual bidding strategy that allows advertiser to set the bid per
     // advertiser-specified action.
     MANUAL_CPA = 18;

     // Manual click based bidding where user pays per click.
     MANUAL_CPC = 3;

     // Manual impression based bidding
     // where user pays per thousand impressions.
     MANUAL_CPM = 4;

     // A bidding strategy that pays a configurable amount per video view.
     MANUAL_CPV = 13;

     // A bidding strategy that automatically maximizes number of conversions
     // given a daily budget.
     MAXIMIZE_CONVERSIONS = 10;

     // An automated bidding strategy that automatically sets bids to maximize
     // revenue while spending your budget.
     MAXIMIZE_CONVERSION_VALUE = 11;

     // Page-One Promoted bidding scheme, which sets max cpc bids to
     // target impressions on page one or page one promoted slots on google.com.
     // This enum value is deprecated.
     PAGE_ONE_PROMOTED = 5;

     // Percent Cpc is bidding strategy where bids are a fraction of the
     // advertised price for some good or service.
     PERCENT_CPC = 12;

     // Target CPA is an automated bid strategy that sets bids
     // to help get as many conversions as possible
     // at the target cost-per-acquisition (CPA) you set.
     TARGET_CPA = 6;

     // Target CPM is an automated bid strategy that sets bids to help get
     // as many impressions as possible at the target cost per one thousand
     // impressions (CPM) you set.
     TARGET_CPM = 14;

+    // Target CPV is an automated bidding strategy that sets bids to optimize
+    // performance given the average target cost per view.
+    TARGET_CPV = 20;
+
     // An automated bidding strategy that sets bids so that a certain percentage
     // of search ads are shown at the top of the first page (or other targeted
     // location).
     TARGET_IMPRESSION_SHARE = 15;

     // Target Outrank Share is an automated bidding strategy that sets bids
     // based on the target fraction of auctions where the advertiser
     // should outrank a specific competitor.
     // This enum value is deprecated.
     TARGET_OUTRANK_SHARE = 7;

     // Target ROAS is an automated bidding strategy
     // that helps you maximize revenue while averaging
     // a specific target Return On Average Spend (ROAS).
     TARGET_ROAS = 8;

     // Target Spend is an automated bid strategy that sets your bids
     // to help get as many clicks as possible within your budget.
     TARGET_SPEND = 9;
   }
 }