הטמעה של המרות משופרות לצורך שיוך ללידים

התכונה 'המרות משופרות ללידים' מאפשרת לכם לשפר את הדיוק של מעקב ההמרות אופליין על ידי העלאת המרות מקליקים שמכילות מזהי משתמשים מגובבים (hashed) ופרטים נוספים אופציונליים שיעזרו למערכת של Google Ads לשייך את ההמרה למודעה שהניבה את הליד.

לפני שממשיכים בהטמעה, חשוב לעיין במדריך למתחילים ולהטמיע את הדרישות המוקדמות להמרות משופרות לצורך שיוך ללידים.

אפשר להעלות המרות משופרות לצורך שיוך ללידים דרך ממשק המשתמש של Google Ads, כפי שמתואר במרכז העזרה, או דרך Google Ads API, כפי שמתואר במדריך הזה.

תכנון השילוב

אתם יכולים לתכנן את השילוב.

תהליך השימוש

זהו התהליך הכולל להעלאת המרות משופרות לצורך שיוך ללידים ב-Google Ads API.

1. חשוב לוודא שהטמעתם את דרישות הסף, שכוללות את הפעולות הבאות:

   1. מפעילים את מעקב ההמרות.

   2. מאשרים את התנאים לשימוש בנתוני לקוחות.

   3. מגדירים תיוג בטפסים להשארת פרטים באתר.

   הוראות מפורטות זמינות במאמר הטמעת התנאים המוקדמים.

2. נירמול וגיבוב של נתוני הלידים, כמו כתובת אימייל, מספר טלפון וכתובת למשלוח דואר.

3. מכניסים את נתוני הלידים המנורמלים והמגובבים (hashed) לאובייקטים מסוג ClickConversion. לכל ClickConversion:

   1. מאכלסים את השדה user_identifiers בנתוני הלידים המנורמלים והמגובבים. אם יש לכם כמה מזהי משתמשים, תוכלו ליצור UserIdentifier נפרד לכל אחד מהם, עד חמישה מזהים.

   2. (אופציונלי, אבל מומלץ מאוד) מאכלסים את השדה order_id.

   3. (אופציונלי) כדי לקבל את המדידה המדויקת ביותר, מאכלסים את השדה gclid.

   4. חשוב לאכלס את השדה consent של האובייקט ClickConversion.

   5. מגדירים את conversion_action לשם המשאב של ConversionAction עם type של UPLOAD_CLICKS. זה צריך להיות שם המשאב של ConversionAction שיצרתם כשהטמעתם את הדרישות המוקדמות.

4. מעלים פעולות יצירת ClickConversion אל ConversionUploadService, ומגדירים את partial_failure ל-true.

5. בודקים את ההעלאות.

שיטות מומלצות

כשאתם מטמיעים המרות משופרות לצורך מעקב אחר לידים, כדאי לזכור את השיטות המומלצות הבאות:

בדיקה של מזהה הלקוח

כשאתם מעלים המרות, מזהה הלקוח צריך להיות מוגדר לחשבון שמכיל את פעולת ההמרה שבו מתבצע מעקב ההמרות. כדי לבדוק את ההגדרה הזו, שולחים שאילתה למשאב Customer של Google Ads להצגת מודעות לגבי ConversionTrackingSetting. כדי למצוא את הערך של customer.conversion_tracking_setting.google_ads_conversion_customer, מריצים את השאילתה הבאה עם GoogleAdsService.SearchStream.

אם יש לכם כמה מזהים, כדאי לכלול כמה מהם

אם מקצים order_id להמרה, מומלץ מאוד לכלול אותו. אם יש לכם את השדה gclid של המרה, מומלץ לשלוח אותו בנוסף לשדה user_identifiers כדי לשפר את הביצועים. בנוסף, אם יש לכם יותר מ-UserIdentifier אחד להמרה, כדאי לכלול כמה ערכים כדי להגדיל את הסיכוי להתאמה. כוללים את כל המזהים באותו ClickConversion.

בדיקת שגיאות של כשל חלקי במהלך הגדרת השילוב

בפעם הראשונה שמגדירים את השילוב של ההמרות המשופרות לצורך שיוך ללידים, צריך לבדוק את השדה partial_failure_error בתגובה ולטפל בכל שגיאה חלקית. אם יש בעיות בהגדרה, תצטרכו לבדוק את השדה הזה כדי לבדוק את הבעיות ולטפל בהן. למידע נוסף ודוגמאות לטיפול בשגיאות של כשל חלקי, אפשר לעיין במדריך הייעודי בנושא כשל חלקי.

כשבודקים שגיאות של כשל חלקי, כדאי לעיין בטבלה של השגיאות הנפוצות במדריך לפתרון בעיות. אחרי שתטפלו בכל הבעיות שזוהו בשגיאות של כישלון חלקי והשילוב יושלם, תוכלו להתחיל להשתמש באבחון של נתונים אופליין כדי לבדוק באופן קבוע את תקינות ההמרות.

שליחת מספר המרות בקבוצה בבקשה אחת

אם אתם רוצים להעלות כמה המרות, כדאי לקבץ את הפעולות בUploadClickConversionsRequest אחד, במקום לשלוח בקשת העלאה לכל המרה.

במדריך למכסות מפורטות המגבלות על מספר ההמרות בכל בקשה.

אם רוצים שניתוח נתונים אופליין יקבץ קבוצת בקשות באותו משימה לוגית, צריך להגדיר את הערך של job_id של כל הבקשות לאותו ערך. האפשרות הזו יכולה להיות שימושית אם יש לכם משימה או תהליך יחידים שמעלים מספר גדול של המרות באמצעות מספר בקשות. אם מגדירים את הערך של job_id בכל אחת מהבקשות האלה, אפשר לאחזר רשומה אחת של המשימה מ-job_summaries. אם במקום זאת תאפשרו ל-Google Ads API להקצות ערך שנוצר על ידי המערכת ל-job_id של כל בקשה, השדה job_summaries יכיל רשומה נפרדת לכל בקשה, מה שעלול להקשות על ניתוח המצב הכללי של המשימה.

העלאה של כל אירועי ההמרה אופליין הזמינים

כדי שהדוחות על ההמרות יהיו מלאים ומדויקים, חשוב להעלות את כל אירועי ההמרות אופליין, כולל אלה שלא בהכרח הגיעו מ-Google Ads.

העלאה של כל אירועי ההמרה תוביל לשגיאות מסוג CLICK_NOT_FOUND בכל אירוע שלא מגיע מ-Google Ads. מאחר שהשגיאות האלה צפויות כשמעלים את כל אירועי ההמרה, ל-UploadClickConversionsRequest יש שדה debug_enabled.

• אם הערך של debug_enabled הוא false או שהוא לא מוגדר, Google Ads API מבצע רק אימות בסיסי של הקלט, מדלג על בדיקות ההעלאה הבאות ומחזיר סטטוס הצלחה גם אם לא נמצאו קליקים עבור user_identifiers שצוין.

  זוהי ברירת המחדל.

• אם הערך של debug_enabled הוא true, ‏Google Ads API מבצע את כל הבדיקות ומוסר הודעת השגיאה CLICK_NOT_FOUND לכל ClickConversion שבו אין המרה ב-Google Ads עבור user_identifiers שצוין.

במהלך הפיתוח והבדיקה, אפשר להגדיר את debug_enabled לערך true כדי לזהות בעיות. לדוגמה, אם יש לכם קבוצה של המרות ו-user_identifiers שאתם יודעים שהן המרות מ-Google Ads, תוכלו להשתמש בהגדרה true כדי לוודא שההעלאות האלה לא יגרמו לשגיאה מסוג CLICK_NOT_FOUND. עם זאת, אחרי שמסיימים את הפיתוח והבדיקה, מומלץ להגדיר את debug_enabled כ-false כדי למנוע שגיאות מיותרות.

לא להשתמש בנתוני שיוך חיצוניים

אין להגדיר את external_attribution_data ב-ClickConversion או לציין conversion_action שמשתמש במודל שיוך חיצוני. מערכת Google Ads לא תומכת בהמרות שהייחוס שלהן נקבע במערכת חיצונית עבור העלאות באמצעות מזהים.

הכנת הנתונים להעלאה

מטעמי פרטיות, צריך לבצע גיבוב של הנתונים הבאים באמצעות SHA-256 לפני שמעלים אותם:

• כתובת אימייל
• מספר טלפון
• שם פרטי
• שם משפחה
• רחוב

אין לבצע גיבוב של הנתונים הבאים:

• מדינה
• מדינה (State)
• עיר
• מיקוד

כדי לבצע סטנדרטיזציה של תוצאות הגיבוב, צריך לבצע את הפעולות הבאות לפני הגיבוב של אחד מהערכים הבאים:

• מסירים רווחים לבנים בתחילת הטקסט ובסופו.
• ממירים את הטקסט לאותיות קטנות.
• מזינים מספרי טלפון בפורמט שתואם לתקן E.164.
• מסירים את כל הנקודות (.) שלפני שם הדומיין בכתובות אימייל עם הסיומת gmail.com ו-googlemail.com.

Java

private String normalizeAndHash(MessageDigest digest, String s)
    throws UnsupportedEncodingException {
  // Normalizes by first converting all characters to lowercase, then trimming spaces.
  String normalized = s.toLowerCase();
  // Removes leading, trailing, and intermediate spaces.
  normalized = normalized.replaceAll("\\s+", "");
  // Hashes the normalized string using the hashing algorithm.
  byte[] hash = digest.digest(normalized.getBytes("UTF-8"));
  StringBuilder result = new StringBuilder();
  for (byte b : hash) {
    result.append(String.format("%02x", b));
  }

  return result.toString();
}

/**
 * Returns the result of normalizing and hashing an email address. For this use case, Google Ads
 * requires removal of any '.' characters preceding {@code gmail.com} or {@code googlemail.com}.
 *
 * @param digest the digest to use to hash the normalized string.
 * @param emailAddress the email address to normalize and hash.
 */
private String normalizeAndHashEmailAddress(MessageDigest digest, String emailAddress)
    throws UnsupportedEncodingException {
  String normalizedEmail = emailAddress.toLowerCase();
  String[] emailParts = normalizedEmail.split("@");
  if (emailParts.length > 1 && emailParts[1].matches("^(gmail|googlemail)\\.com\\s*")) {
    // Removes any '.' characters from the portion of the email address before the domain if the
    // domain is gmail.com or googlemail.com.
    emailParts[0] = emailParts[0].replaceAll("\\.", "");
    normalizedEmail = String.format("%s@%s", emailParts[0], emailParts[1]);
  }
  return normalizeAndHash(digest, normalizedEmail);
}
UploadEnhancedConversionsForLeads.java
      

C#‎

/// <summary>
/// Normalizes the email address and hashes it. For this use case, Google Ads requires
/// removal of any '.' characters preceding <code>gmail.com</code> or
/// <code>googlemail.com</code>.
/// </summary>
/// <param name="emailAddress">The email address.</param>
/// <returns>The hash code.</returns>
private string NormalizeAndHashEmailAddress(string emailAddress)
{
    string normalizedEmail = emailAddress.ToLower();
    string[] emailParts = normalizedEmail.Split('@');
    if (emailParts.Length > 1 && (emailParts[1] == "gmail.com" ||
        emailParts[1] == "googlemail.com"))
    {
        // Removes any '.' characters from the portion of the email address before
        // the domain if the domain is gmail.com or googlemail.com.
        emailParts[0] = emailParts[0].Replace(".", "");
        normalizedEmail = $"{emailParts[0]}@{emailParts[1]}";
    }
    return NormalizeAndHash(normalizedEmail);
}

/// <summary>
/// Normalizes and hashes a string value.
/// </summary>
/// <param name="value">The value to normalize and hash.</param>
/// <returns>The normalized and hashed value.</returns>
private static string NormalizeAndHash(string value)
{
    return ToSha256String(digest, ToNormalizedValue(value));
}

/// <summary>
/// Hash a string value using SHA-256 hashing algorithm.
/// </summary>
/// <param name="digest">Provides the algorithm for SHA-256.</param>
/// <param name="value">The string value (e.g. an email address) to hash.</param>
/// <returns>The hashed value.</returns>
private static string ToSha256String(SHA256 digest, string value)
{
    byte[] digestBytes = digest.ComputeHash(Encoding.UTF8.GetBytes(value));
    // Convert the byte array into an unhyphenated hexadecimal string.
    return BitConverter.ToString(digestBytes).Replace("-", string.Empty);
}

/// <summary>
/// Removes leading and trailing whitespace and converts all characters to
/// lower case.
/// </summary>
/// <param name="value">The value to normalize.</param>
/// <returns>The normalized value.</returns>
private static string ToNormalizedValue(string value)
{
    return value.Trim().ToLower();
}
UploadEnhancedConversionsForLeads.cs
      

PHP

private static function normalizeAndHash(string $hashAlgorithm, string $value): string
{
    // Normalizes by first converting all characters to lowercase, then trimming spaces.
    $normalized = strtolower($value);
    // Removes leading, trailing, and intermediate spaces.
    $normalized = str_replace(' ', '', $normalized);
    return hash($hashAlgorithm, strtolower(trim($normalized)));
}

/**
 * Returns the result of normalizing and hashing an email address. For this use case, Google
 * Ads requires removal of any '.' characters preceding "gmail.com" or "googlemail.com".
 *
 * @param string $hashAlgorithm the hash algorithm to use
 * @param string $emailAddress the email address to normalize and hash
 * @return string the normalized and hashed email address
 */
private static function normalizeAndHashEmailAddress(
    string $hashAlgorithm,
    string $emailAddress
): string {
    $normalizedEmail = strtolower($emailAddress);
    $emailParts = explode("@", $normalizedEmail);
    if (
        count($emailParts) > 1
        && preg_match('/^(gmail|googlemail)\.com\s*/', $emailParts[1])
    ) {
        // Removes any '.' characters from the portion of the email address before the domain
        // if the domain is gmail.com or googlemail.com.
        $emailParts[0] = str_replace(".", "", $emailParts[0]);
        $normalizedEmail = sprintf('%s@%s', $emailParts[0], $emailParts[1]);
    }
    return self::normalizeAndHash($hashAlgorithm, $normalizedEmail);
}
UploadEnhancedConversionsForLeads.php
      

Python

def normalize_and_hash_email_address(email_address):
    """Returns the result of normalizing and hashing an email address.

    For this use case, Google Ads requires removal of any '.' characters
    preceding "gmail.com" or "googlemail.com"

    Args:
        email_address: An email address to normalize.

    Returns:
        A normalized (lowercase, removed whitespace) and SHA-265 hashed string.
    """
    normalized_email = email_address.lower()
    email_parts = normalized_email.split("@")
    # Checks whether the domain of the email address is either "gmail.com"
    # or "googlemail.com". If this regex does not match then this statement
    # will evaluate to None.
    is_gmail = re.match(r"^(gmail|googlemail)\.com$", email_parts[1])

    # Check that there are at least two segments and the second segment
    # matches the above regex expression validating the email domain name.
    if len(email_parts) > 1 and is_gmail:
        # Removes any '.' characters from the portion of the email address
        # before the domain if the domain is gmail.com or googlemail.com.
        email_parts[0] = email_parts[0].replace(".", "")
        normalized_email = "@".join(email_parts)

    return normalize_and_hash(normalized_email)


def normalize_and_hash(s):
    """Normalizes and hashes a string with SHA-256.

    Private customer data must be hashed during upload, as described at:
    https://support.google.com/google-ads/answer/7474263

    Args:
        s: The string to perform this operation on.

    Returns:
        A normalized (lowercase, removed whitespace) and SHA-256 hashed string.
    """
    return hashlib.sha256(s.strip().lower().encode()).hexdigest()
upload_enhanced_conversions_for_leads.py
      

Ruby

# Returns the result of normalizing and then hashing the string using the
# provided digest.  Private customer data must be hashed during upload, as
# described at https://support.google.com/google-ads/answer/7474263.
def normalize_and_hash(str)
  # Remove leading and trailing whitespace and ensure all letters are lowercase
  # before hasing.
  Digest::SHA256.hexdigest(str.strip.downcase)
end

# Returns the result of normalizing and hashing an email address. For this use
# case, Google Ads requires removal of any '.' characters preceding 'gmail.com'
# or 'googlemail.com'.
def normalize_and_hash_email(email)
  email_parts = email.downcase.split("@")
  # Removes any '.' characters from the portion of the email address before the
  # domain if the domain is gmail.com or googlemail.com.
  if email_parts.last =~ /^(gmail|googlemail)\.com\s*/
    email_parts[0] = email_parts[0].gsub('.', '')
  end
  normalize_and_hash(email_parts.join('@'))
end
upload_enhanced_conversions_for_leads.rb
      

Perl

sub normalize_and_hash {
  my $value = shift;

  # Removes leading, trailing, and intermediate spaces.
  $value =~ s/\s+//g;
  return sha256_hex(lc $value);
}

# Returns the result of normalizing and hashing an email address. For this use
# case, Google Ads requires removal of any '.' characters preceding 'gmail.com'
# or 'googlemail.com'.
sub normalize_and_hash_email_address {
  my $email_address = shift;

  my $normalized_email = lc $email_address;
  my @email_parts      = split('@', $normalized_email);
  if (scalar @email_parts > 1
    && $email_parts[1] =~ /^(gmail|googlemail)\.com\s*/)
  {
    # Remove any '.' characters from the portion of the email address before the
    # domain if the domain is 'gmail.com' or 'googlemail.com'.
    $email_parts[0] =~ s/\.//g;
    $normalized_email = sprintf '%s@%s', $email_parts[0], $email_parts[1];
  }
  return normalize_and_hash($normalized_email);
}
upload_enhanced_conversions_for_leads.pl
      

העלאת המרות משופרות

הערה: הגדרת הערך של conversion_environment זמינה רק לחשבונות שמופיעים ברשימת ההיתרים. אם אתם רוצים לקבל גישה לתכונה הזו, תוכלו לפנות לנציג Google.

בקטעי הקוד הבאים מוסבר איך ליצור העלאה של המרות שמכילה מזהים של כתובת אימייל ומספר טלפון, עם סטנדרטיזציה וגיבוב לפי הצורך. מומלץ לכלול את השדות gclid ו-order_id בהמרה, אם הם זמינים.

הוספת מזהי משתמשים ל-ClickConversion

Java

// Creates an empty builder for constructing the click conversion.
ClickConversion.Builder clickConversionBuilder = ClickConversion.newBuilder();

// Extracts user email and phone from the raw data, normalizes and hashes it, then wraps it in
// UserIdentifier objects.
// Creates a separate UserIdentifier object for each. The data in this example is hardcoded, but
// in your application you might read the raw data from an input file.

// IMPORTANT: Since the identifier attribute of UserIdentifier
// (https://developers.google.com/google-ads/api/reference/rpc/latest/UserIdentifier) is a
// oneof
// (https://protobuf.dev/programming-guides/proto3/#oneof-features), you must set only ONE of
// hashedEmail, hashedPhoneNumber, mobileId, thirdPartyUserId, or addressInfo. Setting more
// than one of these attributes on the same UserIdentifier will clear all the other members
// of the oneof. For example, the following code is INCORRECT and will result in a
// UserIdentifier with ONLY a hashedPhoneNumber.
//
// UserIdentifier incorrectlyPopulatedUserIdentifier =
//     UserIdentifier.newBuilder()
//         .setHashedEmail("...")
//         .setHashedPhoneNumber("...")
//         .build();

ImmutableMap.Builder<String, String> rawRecordBuilder =
    ImmutableMap.<String, String>builder()
        .put("email", "[e-mail]")
        // Phone number to be converted to E.164 format, with a leading '+' as required.
        .put("phone", "[phone]")
        // This example lets you put conversion details as arguments, but in reality you might
        // store this data alongside other user data, so we include it in this sample user
        // record.
        .put("conversionActionId", Long.toString(conversionActionId))
        .put("conversionDateTime", conversionDateTime)
        .put("conversionValue", Double.toString(conversionValue))
        .put("currencyCode", "USD");

// Adds entries for the optional fields.
if (orderId != null) {
  rawRecordBuilder.put("orderId", orderId);
}
if (gclid != null) {
  rawRecordBuilder.put("gclid", gclid);
}
if (adUserDataConsent != null) {
  rawRecordBuilder.put("adUserDataConsent", adUserDataConsent.name());
}

// Builds the map representing the record.
Map<String, String> rawRecord = rawRecordBuilder.build();

// Creates a SHA256 message digest for hashing user identifiers in a privacy-safe way, as
// described at https://support.google.com/google-ads/answer/9888656.
MessageDigest sha256Digest = MessageDigest.getInstance("SHA-256");

// Creates a list for the user identifiers.
List<UserIdentifier> userIdentifiers = new ArrayList<>();

// Creates a user identifier using the hashed email address, using the normalize and hash method
// specifically for email addresses.
UserIdentifier emailIdentifier =
    UserIdentifier.newBuilder()
        // Optional: specify the user identifier source.
        .setUserIdentifierSource(UserIdentifierSource.FIRST_PARTY)
        // Uses the normalize and hash method specifically for email addresses.
        .setHashedEmail(normalizeAndHashEmailAddress(sha256Digest, rawRecord.get("email")))
        .build();
userIdentifiers.add(emailIdentifier);

// Creates a user identifier using normalized and hashed phone info.
UserIdentifier hashedPhoneNumberIdentifier =
    UserIdentifier.newBuilder()
        .setHashedPhoneNumber(normalizeAndHash(sha256Digest, rawRecord.get("phone")))
        .build();
// Adds the hashed phone number identifier to the UserData object's list.
userIdentifiers.add(hashedPhoneNumberIdentifier);

// Adds the user identifiers to the conversion.
clickConversionBuilder.addAllUserIdentifiers(userIdentifiers);
UploadEnhancedConversionsForLeads.java
      

C#‎

// Adds a user identifier using the hashed email address, using the normalize
// and hash method specifically for email addresses.
clickConversion.UserIdentifiers.Add(new UserIdentifier()
{
    HashedEmail = NormalizeAndHashEmailAddress("[e-mail]"),
    // Optional: Specifies the user identifier source.
    UserIdentifierSource = UserIdentifierSource.FirstParty
});

// Adds a user identifier using normalized and hashed phone info.
clickConversion.UserIdentifiers.Add(new UserIdentifier()
{
    HashedPhoneNumber = NormalizeAndHash("[phone]"),
    // Optional: Specifies the user identifier source.
    UserIdentifierSource = UserIdentifierSource.FirstParty
});

// Adds a user identifier with all the required mailing address elements.
clickConversion.UserIdentifiers.Add(new UserIdentifier()
{
    AddressInfo = new OfflineUserAddressInfo()
    {
        // FirstName and LastName must be normalized and hashed.
        HashedFirstName = NormalizeAndHash("Alex"),
        HashedLastName = NormalizeAndHash("Quinn"),
        // CountryCode and PostalCode are sent in plain text.
        CountryCode = "US",
        PostalCode = "94045"
    }
});
UploadEnhancedConversionsForLeads.cs
      

PHP

// Creates a click conversion with the specified attributes.
$clickConversion = new ClickConversion();

// Extract user email and phone from the raw data, normalize and hash it, then wrap it in
// UserIdentifier objects. Creates a separate UserIdentifier object for each.
// The data in this example is hardcoded, but in your application you might read the raw
// data from an input file.

// IMPORTANT: Since the identifier attribute of UserIdentifier
// (https://developers.google.com/google-ads/api/reference/rpc/latest/UserIdentifier) is a
// oneof
// (https://protobuf.dev/programming-guides/proto3/#oneof-features), you must set only ONE
// of hashedEmail, hashedPhoneNumber, mobileId, thirdPartyUserId, or addressInfo. Setting
// more than one of these attributes on the same UserIdentifier will clear all the other
// members of the oneof. For example, the following code is INCORRECT and will result in a
// UserIdentifier with ONLY a hashedPhoneNumber.
//
// $incorrectlyPopulatedUserIdentifier = new UserIdentifier([
//    'hashed_email' => '...',
//    'hashed_phone_number' => '...'
// ]);

$rawRecord = [
    // Email address that includes a period (.) before the Gmail domain.
    'email' => '[e-mail]',
    // Phone number to be converted to E.164 format, with a leading '+' as required.
    'phone' => '[phone]',
    // This example lets you input conversion details as arguments, but in reality you might
    // store this data alongside other user data, so we include it in this sample user
    // record.
    'orderId' => $orderId,
    'gclid' => $gclid,
    'conversionActionId' => $conversionActionId,
    'conversionDateTime' => $conversionDateTime,
    'conversionValue' => $conversionValue,
    'currencyCode' => 'USD',
    'adUserDataConsent' => $adUserDataConsent
];

// Creates a list for the user identifiers.
$userIdentifiers = [];

// Uses the SHA-256 hash algorithm for hashing user identifiers in a privacy-safe way, as
// described at https://support.google.com/google-ads/answer/9888656.
$hashAlgorithm = "sha256";

// Creates a user identifier using the hashed email address, using the normalize and hash
// method specifically for email addresses.
$emailIdentifier = new UserIdentifier([
    // Uses the normalize and hash method specifically for email addresses.
    'hashed_email' => self::normalizeAndHashEmailAddress(
        $hashAlgorithm,
        $rawRecord['email']
    ),
    // Optional: Specifies the user identifier source.
    'user_identifier_source' => UserIdentifierSource::FIRST_PARTY
]);
$userIdentifiers[] = $emailIdentifier;

// Checks if the record has a phone number, and if so, adds a UserIdentifier for it.
if (array_key_exists('phone', $rawRecord)) {
    $hashedPhoneNumberIdentifier = new UserIdentifier([
        'hashed_phone_number' => self::normalizeAndHash(
            $hashAlgorithm,
            $rawRecord['phone'],
            true
        )
    ]);
    // Adds the hashed email identifier to the user identifiers list.
    $userIdentifiers[] = $hashedPhoneNumberIdentifier;
}

// Adds the user identifiers to the conversion.
$clickConversion->setUserIdentifiers($userIdentifiers);
UploadEnhancedConversionsForLeads.php
      

Python

# Extract user email and phone from the raw data, normalize and hash it,
# then wrap it in UserIdentifier objects. Create a separate UserIdentifier
# object for each. The data in this example is hardcoded, but in your
# application you might read the raw data from an input file.

# IMPORTANT: Since the identifier attribute of UserIdentifier
# (https://developers.google.com/google-ads/api/reference/rpc/latest/UserIdentifier)
# is a oneof
# (https://protobuf.dev/programming-guides/proto3/#oneof-features), you must
# set only ONE of hashed_email, hashed_phone_number, mobile_id,
# third_party_user_id, or address_info. Setting more than one of these
# attributes on the same UserIdentifier will clear all the other members of
# the oneof. For example, the following code is INCORRECT and will result in
# a UserIdentifier with ONLY a hashed_phone_number:
#
# incorrectly_populated_user_identifier = client.get_type("UserIdentifier")
# incorrectly_populated_user_identifier.hashed_email = "...""
# incorrectly_populated_user_identifier.hashed_phone_number = "...""

raw_record = {
    # Email address that includes a period (.) before the Gmail domain.
    "email": "[e-mail]",
    # Phone number to be converted to E.164 format, with a leading '+' as
    # required.
    "phone": "[phone]",
    # This example lets you input conversion details as arguments,
    # but in reality you might store this data alongside other user data,
    # so we include it in this sample user record.
    "order_id": order_id,
    "gclid": gclid,
    "conversion_action_id": conversion_action_id,
    "conversion_date_time": conversion_date_time,
    "conversion_value": conversion_value,
    "currency_code": "USD",
    "ad_user_data_consent": ad_user_data_consent,
}

# Constructs the click conversion.
click_conversion = client.get_type("ClickConversion")
# Creates a user identifier using the hashed email address, using the
# normalize and hash method specifically for email addresses.
email_identifier = client.get_type("UserIdentifier")
# Optional: Specifies the user identifier source.
email_identifier.user_identifier_source = (
    client.enums.UserIdentifierSourceEnum.FIRST_PARTY
)
# Uses the normalize and hash method specifically for email addresses.
email_identifier.hashed_phone_number = normalize_and_hash_email_address(
    raw_record["email"]
)
# Adds the user identifier to the conversion.
click_conversion.user_identifiers.append(email_identifier)

# Checks if the record has a phone number, and if so, adds a UserIdentifier
# for it.
if raw_record.get("phone") is not None:
    phone_identifier = client.get_type("UserIdentifier")
    phone_identifier.hashed_phone_number = normalize_and_hash(
        raw_record["phone"]
    )
    # Adds the phone identifier to the conversion adjustment.
    click_conversion.user_identifiers.append(phone_identifier)
upload_enhanced_conversions_for_leads.py
      

Ruby

# Extract user email and phone from the raw data, normalize and hash it,
# then wrap it in UserIdentifier objects. Create a separate UserIdentifier
# object for each. The data in this example is hardcoded, but in your
# application you might read the raw data from an input file.

# IMPORTANT: Since the identifier attribute of UserIdentifier
# (https://developers.google.com/google-ads/api/reference/rpc/latest/UserIdentifier)
# is a oneof
# (https://protobuf.dev/programming-guides/proto3/#oneof-features), you must
# set only ONE of hashed_email, hashed_phone_number, mobile_id,
# third_party_user_id, or address_info. Setting more than one of these
# attributes on the same UserIdentifier will clear all the other members of
# the oneof. For example, the following code is INCORRECT and will result in
# a UserIdentifier with ONLY a hashed_phone_number:
#
# incorrectly_populated_user_identifier.hashed_email = "...""
# incorrectly_populated_user_identifier.hashed_phone_number = "...""

raw_record = {
  # Email address that includes a period (.) before the Gmail domain.
  "email" => "[e-mail]",
  # Phone number to be converted to E.164 format, with a leading '+' as
  # required.
  "phone" => "[phone]",
  # This example lets you input conversion details as arguments,
  # but in reality you might store this data alongside other user data,
  # so we include it in this sample user record.
  "order_id" => order_id,
  "gclid" => gclid,
  "conversion_action_id" => conversion_action_id,
  "conversion_date_time" => conversion_date_time,
  "conversion_value" => conversion_value,
  "currency_code" => "USD",
  "ad_user_data_consent" => ad_user_data_consent,
}

click_conversion = client.resource.click_conversion do |cc|
  cc.conversion_action = client.path.conversion_action(customer_id, conversion_action_id)
  cc.conversion_date_time = conversion_date_time
  cc.conversion_value = conversion_value.to_f
  cc.currency_code = 'USD'

  unless order_id.nil?
    cc.order_id = order_id
  end

  unless raw_record["gclid"].nil?
    cc.gclid = gclid
  end

  # Specifies whether user consent was obtained for the data you are
  # uploading. For more details, see:
  # https://www.google.com/about/company/user-consent-policy
  unless raw_record["ad_user_data_consent"].nil?
    cc.consent = client.resource.consent do |c|
      c.ad_user_data = ad_user_data_consent
    end
  end

  # Creates a user identifier using the hashed email address, using the
  # normalize and hash method specifically for email addresses.
  # If using a phone number, use the normalize_and_hash method instead.
  cc.user_identifiers << client.resource.user_identifier do |ui|
    ui.hashed_phone_number = normalize_and_hash_email(raw_record["email"])
    # Optional: Specifies the user identifier source.
    ui.user_identifier_source = :FIRST_PARTY
  end

  # Checks if the record has a phone number, and if so, adds a UserIdentifier
  # for it.
  unless raw_record["phone"].nil?
    cc.user_identifiers << client.resource.user_identifier do |ui|
      ui.hashed_phone_number = normalize_and_hash_email(raw_record["phone"])
    end
  end
end
upload_enhanced_conversions_for_leads.rb
      

Perl

# Create an empty click conversion.
my $click_conversion =
  Google::Ads::GoogleAds::V18::Services::ConversionUploadService::ClickConversion
  ->new({});

# Extract user email and phone from the raw data, normalize and hash it,
# then wrap it in UserIdentifier objects. Create a separate UserIdentifier
# object for each.
# The data in this example is hardcoded, but in your application
# you might read the raw data from an input file.
#
# IMPORTANT: Since the identifier attribute of UserIdentifier
# (https://developers.google.com/google-ads/api/reference/rpc/latest/UserIdentifier)
# is a oneof
# (https://protobuf.dev/programming-guides/proto3/#oneof-features), you must set
# only ONE of hashed_email, hashed_phone_number, mobile_id, third_party_user_id,
# or address-info. Setting more than one of these attributes on the same UserIdentifier
# will clear all the other members of the oneof. For example, the following code is
# INCORRECT and will result in a UserIdentifier with ONLY a hashed_phone_number:
#
# my $incorrect_user_identifier = Google::Ads::GoogleAds::V18::Common::UserIdentifier->new({
#   hashedEmail => '...',
#   hashedPhoneNumber => '...',
# });
my $raw_record = {
  # Email address that includes a period (.) before the Gmail domain.
  email => '[e-mail]',
  # Phone number to be converted to E.164 format, with a leading '+' as
  # required.
  phone => '[phone]',
  # This example lets you input conversion details as arguments,
  # but in reality you might store this data alongside other user data,
  # so we include it in this sample user record.
  orderId            => $order_id,
  gclid              => $gclid,
  conversionActionId => $conversion_action_id,
  conversionDateTime => $conversion_date_time,
  conversionValue    => $conversion_value,
  currencyCode       => "USD",
  adUserDataConsent  => $ad_user_data_consent
};
my $user_identifiers = [];

# Create a user identifier using the hashed email address, using the normalize
# and hash method specifically for email addresses.
my $hashed_email = normalize_and_hash_email_address($raw_record->{email});
push(
  @$user_identifiers,
  Google::Ads::GoogleAds::V18::Common::UserIdentifier->new({
      hashedEmail => $hashed_email,
      # Optional: Specify the user identifier source.
      userIdentifierSource => FIRST_PARTY
    }));

# Create a user identifier using normalized and hashed phone info.
my $hashed_phone = normalize_and_hash($raw_record->{phone});
push(
  @$user_identifiers,
  Google::Ads::GoogleAds::V18::Common::UserIdentifier->new({
      hashedPhone => $hashed_phone,
      # Optional: Specify the user identifier source.
      userIdentifierSource => FIRST_PARTY
    }));

# Add the user identifiers to the conversion.
$click_conversion->{userIdentifiers} = $user_identifiers;
upload_enhanced_conversions_for_leads.pl
      

הוספת פרטי המרה ל-ClickConversion

Java

// Adds details of the conversion.
clickConversionBuilder.setConversionAction(
    ResourceNames.conversionAction(
        customerId, Long.parseLong(rawRecord.get("conversionActionId"))));
clickConversionBuilder.setConversionDateTime(rawRecord.get("conversionDateTime"));
clickConversionBuilder.setConversionValue(Double.parseDouble(rawRecord.get("conversionValue")));
clickConversionBuilder.setCurrencyCode(rawRecord.get("currencyCode"));

// Sets the order ID if provided.
if (rawRecord.containsKey("orderId")) {
  clickConversionBuilder.setOrderId(rawRecord.get("orderId"));
}

// Sets the Google click ID (gclid) if provided.
if (rawRecord.containsKey("gclid")) {
  clickConversionBuilder.setGclid(rawRecord.get("gclid"));
}

// Sets the consent information, if provided.
if (rawRecord.containsKey("adUserDataConsent")) {
  // Specifies whether user consent was obtained for the data you are uploading. See
  // https://www.google.com/about/company/user-consent-policy for details.
  clickConversionBuilder.setConsent(
      Consent.newBuilder()
          .setAdUserData(ConsentStatus.valueOf(rawRecord.get("adUserDataConsent"))));
}

// Calls build to build the conversion.
ClickConversion clickConversion = clickConversionBuilder.build();
UploadEnhancedConversionsForLeads.java
      

C#‎

// Adds details of the conversion.
clickConversion.ConversionAction =
    ResourceNames.ConversionAction(customerId, conversionActionId);
clickConversion.ConversionDateTime = conversionDateTime;
clickConversion.ConversionValue = conversionValue;
clickConversion.CurrencyCode = "USD";

// Sets the order ID if provided.
if (!string.IsNullOrEmpty(orderId))
{
    clickConversion.OrderId = orderId;
}

// Sets the Google click ID (gclid) if provided.
if (!string.IsNullOrEmpty(gclid))
{
    clickConversion.Gclid = gclid;
}
UploadEnhancedConversionsForLeads.cs
      

PHP

// Adds details of the conversion.
$clickConversion->setConversionAction(
    ResourceNames::forConversionAction($customerId, $rawRecord['conversionActionId'])
);
$clickConversion->setConversionDateTime($rawRecord['conversionDateTime']);
$clickConversion->setConversionValue($rawRecord['conversionValue']);
$clickConversion->setCurrencyCode($rawRecord['currencyCode']);

// Sets the order ID if provided.
if (!empty($rawRecord['orderId'])) {
    $clickConversion->setOrderId($rawRecord['orderId']);
}

// Sets the Google click ID (gclid) if provided.
if (!empty($rawRecord['gclid'])) {
    $clickConversion->setGclid($rawRecord['gclid']);
}

// Sets the ad user data consent if provided.
if (!empty($rawRecord['adUserDataConsent'])) {
    // Specifies whether user consent was obtained for the data you are uploading. See
    // https://www.google.com/about/company/user-consent-policy for details.
    $clickConversion->setConsent(
        new Consent(['ad_user_data' => $rawRecord['adUserDataConsent']])
    );
}
UploadEnhancedConversionsForLeads.php
      

Python

# Add details of the conversion.
# Gets the conversion action resource name.
conversion_action_service = client.get_service("ConversionActionService")
click_conversion.conversion_action = (
    conversion_action_service.conversion_action_path(
        customer_id, raw_record["conversion_action_id"]
    )
)
click_conversion.conversion_date_time = raw_record["conversion_date_time"]
click_conversion.conversion_value = raw_record["conversion_value"]
click_conversion.currency_code = raw_record["currency_code"]

# Sets the order ID if provided.
if raw_record.get("order_id"):
    click_conversion.order_id = raw_record["order_id"]

# Sets the gclid if provided.
if raw_record.get("gclid"):
    click_conversion.gclid = raw_record["gclid"]

# Specifies whether user consent was obtained for the data you are
# uploading. For more details, see:
# https://www.google.com/about/company/user-consent-policy
if raw_record["ad_user_data_consent"]:
    click_conversion.consent.ad_user_data = client.enums.ConsentStatusEnum[
        raw_record["ad_user_data_consent"]
    ]
upload_enhanced_conversions_for_leads.py
      

Ruby

cc.conversion_action = client.path.conversion_action(customer_id, conversion_action_id)
cc.conversion_date_time = conversion_date_time
cc.conversion_value = conversion_value.to_f
cc.currency_code = 'USD'

unless order_id.nil?
  cc.order_id = order_id
end

unless raw_record["gclid"].nil?
  cc.gclid = gclid
end

# Specifies whether user consent was obtained for the data you are
# uploading. For more details, see:
# https://www.google.com/about/company/user-consent-policy
unless raw_record["ad_user_data_consent"].nil?
  cc.consent = client.resource.consent do |c|
    c.ad_user_data = ad_user_data_consent
  end
end
upload_enhanced_conversions_for_leads.rb
      

Perl

# Add details of the conversion.
$click_conversion->{conversionAction} =
  Google::Ads::GoogleAds::V18::Utils::ResourceNames::conversion_action(
  $customer_id, $raw_record->{conversionActionId});
$click_conversion->{conversionDateTime} = $raw_record->{conversionDateTime};
$click_conversion->{conversionValue}    = $raw_record->{conversionValue};
$click_conversion->{currencyCode}       = $raw_record->{currencyCode};

# Set the order ID if provided.
if (defined $raw_record->{orderId}) {
  $click_conversion->{orderId} = $raw_record->{orderId};
}

# Set the Google click ID (gclid) if provided.
if (defined $raw_record->{gclid}) {
  $click_conversion->{gclid} = $raw_record->{gclid};
}

# Set the consent information, if provided.
if (defined $raw_record->{adUserDataConsent}) {
  $click_conversion->{consent} =
    Google::Ads::GoogleAds::V18::Common::Consent->new({
      adUserData => $raw_record->{adUserDataConsent}});
}
upload_enhanced_conversions_for_leads.pl
      

מעלים את ההמרה מסוג ClickConversion

Java

// Creates the conversion upload service client.
try (ConversionUploadServiceClient conversionUploadServiceClient =
    googleAdsClient.getLatestVersion().createConversionUploadServiceClient()) {
  // Uploads the click conversion. Partial failure should always be set to true.

  // NOTE: This request contains a single conversion as a demonstration.  However, if you have
  // multiple conversions to upload, it's best to upload multiple conversions per request
  // instead of sending a separate request per conversion. See the following for per-request
  // limits:
  // https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
  UploadClickConversionsResponse response =
      conversionUploadServiceClient.uploadClickConversions(
          UploadClickConversionsRequest.newBuilder()
              .setCustomerId(Long.toString(customerId))
              .addConversions(clickConversion)
              // Enables partial failure (must be true).
              .setPartialFailure(true)
              .build());
UploadEnhancedConversionsForLeads.java
      

C#‎

// Uploads the click conversion. Partial failure should always be set to true.
// NOTE: This request contains a single conversion as a demonstration.
// However, if you have multiple conversions to upload, it's best to upload multiple
// conversions per request instead of sending a separate request per conversion.
// See the following for per-request limits:
// https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload
UploadClickConversionsResponse response =
    conversionUploadService.UploadClickConversions(
        new UploadClickConversionsRequest()
        {
            CustomerId = customerId.ToString(),
            Conversions = { clickConversion },
            // Enables partial failure (must be true).
            PartialFailure = true
        });
UploadEnhancedConversionsForLeads.cs
      

PHP

// Issues a request to upload the click conversion.
$conversionUploadServiceClient = $googleAdsClient->getConversionUploadServiceClient();
// NOTE: This request contains a single conversion as a demonstration.  However, if you have
// multiple conversions to upload, it's best to upload multiple conversions per request
// instead of sending a separate request per conversion. See the following for per-request
// limits:
// https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
$response = $conversionUploadServiceClient->uploadClickConversions(
    // Enables partial failure (must be true).
    UploadClickConversionsRequest::build($customerId, [$clickConversion], true)
);
UploadEnhancedConversionsForLeads.php
      

Python

# Creates the conversion upload service client.
conversion_upload_service = client.get_service("ConversionUploadService")
# Uploads the click conversion. Partial failure should always be set to
# True.
# NOTE: This request only uploads a single conversion, but if you have
# multiple conversions to upload, it's most efficient to upload them in a
# single request. See the following for per-request limits for reference:
# https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
response = conversion_upload_service.upload_click_conversions(
    customer_id=customer_id,
    conversions=[click_conversion],
    # Enables partial failure (must be true).
    partial_failure=True,
)
upload_enhanced_conversions_for_leads.py
      

Ruby

response = client.service.conversion_upload.upload_click_conversions(
  customer_id: customer_id,
  conversions: [click_conversion],
  # Partial failure must be true.
  partial_failure: true,
)

if response.partial_failure_error
  puts "Partial failure encountered: #{response.partial_failure_error.message}"
else
  result = response.results.first
  puts "Uploaded click conversion that happened at #{result.conversion_date_time} " \
    "to #{result.conversion_action}."
end
upload_enhanced_conversions_for_leads.rb
      

Perl

# Upload the click conversion. Partial failure should always be set to true.
#
# NOTE: This request contains a single conversion as a demonstration.
# However, if you have multiple conversions to upload, it's best to
# upload multiple conversions per request instead of sending a separate
# request per conversion. See the following for per-request limits:
# https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
my $response =
  $api_client->ConversionUploadService()->upload_click_conversions({
    customerId  => $customer_id,
    conversions => [$click_conversion],
    # Enable partial failure (must be true).
    partialFailure => "true"
  });
upload_enhanced_conversions_for_leads.pl
      

בדיקת ההעלאות

בעזרת אבחון של נתונים ממקורות אופליין תוכלו לבדוק את המצב הכללי של ההעלאות האחרונות שלכם. חשוב לזכור שהצלחה בהעלאה לא בהכרח מעידה על כך שההעלאות כוללות התאמות.

כשאתם מדווחים על מדדי ההמרות של הקמפיינים, כדאי לעיין במאמר מיפוי מדדי ממשק המשתמש כדי למצוא התאמה בין מדדי ממשק המשתמש של Google Ads לבין שדות הדיווח של Google Ads API. אפשר גם להריץ שאילתה על המשאב conversion_action כדי להציג את המספר הכולל של ההמרות ואת ערך ההמרה הכולל של פעולת המרה נתונה.

השלבים הבאים

אם אתם צריכים לשנות את ההמרות, תוכלו לעיין במדריך העלאת התאמות של המרות.

למידע נוסף על פתרון בעיות בשילוב של המרות משופרות לצורך שיוך ללידים, אפשר להמשיך למדריך לפתרון בעיות.