कन्वर्ज़न में बदलाव अपलोड करें

Google Ads में कन्वर्ज़न की रिपोर्ट होने के बाद, आपके पास Google Ads API में कन्वर्ज़न में बदलाव करने का विकल्प होता है.

अहम जानकारी: कन्वर्ज़न की रिपोर्ट होने के बाद, उसमें बदलाव करने के लिए 24 घंटे इंतज़ार करें, ताकि CONVERSION_NOT_FOUND या TOO_RECENT_CONVERSION गड़बड़ी से बचा जा सके.

किसी कन्वर्ज़न में बदलाव करने के लिए, पहले आपके पास कन्वर्ज़न ऐक्शन को सेट अप करने के साथ-साथ, आपको वे कन्वर्ज़न भी रिकॉर्ड करने होंगे जिनमें आपको बदलाव करना है.

चेतावनी: कन्वर्ज़न में बदलाव करने की सुविधा उन कन्वर्ज़न ऐक्शन के साथ काम नहीं करती है जिनका टाइप UNKNOWN है.

कोड का उदाहरण

कन्वर्ज़न की पहचान करने के लिए, Google Ads API में order_id का इस्तेमाल किया जा सकता है. इसे ट्रांज़ैक्शन आईडी भी कहा जाता है. इससे ConversionAdjustmentUploadService के साथ अडजस्ट होने वाले कन्वर्ज़न की पहचान की जा सकती है.

ध्यान दें: हालांकि, gclid_date_time_pair का इस्तेमाल करके भी कन्वर्ज़न की पहचान की जा सकती है, लेकिन order_id का इस्तेमाल करने के मुकाबले, यह तरीका कम टिकाऊ है. इसलिए, हम इसका सुझाव नहीं देते हैं.

कन्वर्ज़न में बदलाव करने के लिए ज़रूरी conversion_action_id पाने के लिए, इनमें से कोई एक काम किया जा सकता है:

• Google Ads यूज़र इंटरफ़ेस (यूआई) में कन्वर्ज़न की जानकारी पर क्लिक करके, यूआरएल में मौजूद ctId पैरामीटर से वैल्यू पाएं.

• conversion_action रिपोर्ट में, conversion_action.id के लिए Google Ads API की क्वेरी करें.

Java

private void runExample(
    GoogleAdsClient googleAdsClient,
    long customerId,
    long conversionActionId,
    String orderId,
    String adjustmentType,
    String adjustmentDateTime,
    @Nullable Float restatementValue)
    throws InvalidProtocolBufferException {
  // Gets the conversion adjustment enum value from the adjustmentType String.
  ConversionAdjustmentType conversionAdjustmentType =
      ConversionAdjustmentType.valueOf(adjustmentType);

  // Applies the conversion adjustment to the existing conversion.
  ConversionAdjustment conversionAdjustment =
      ConversionAdjustment.newBuilder()
          .setConversionAction(ResourceNames.conversionAction(customerId, conversionActionId))
          .setAdjustmentType(conversionAdjustmentType)
          // Sets the orderId to identify the conversion to adjust.
          .setOrderId(orderId)
          // As an alternative to setting orderId, you can provide a GclidDateTimePair, but
          // setting orderId instead is strongly recommended.
          // .setGclidDateTimePair(
          //     GclidDateTimePair.newBuilder()
          //         .setGclid(gclid)
          //         .setConversionDateTime(conversionDateTime)
          //         .build())
          .setAdjustmentDateTime(adjustmentDateTime)
          .build();

  // Sets adjusted value for adjustment type RESTATEMENT.
  if (restatementValue != null
      && conversionAdjustmentType == ConversionAdjustmentType.RESTATEMENT) {
    conversionAdjustment =
        conversionAdjustment.toBuilder()
            .setRestatementValue(
                RestatementValue.newBuilder().setAdjustedValue(restatementValue).build())
            .build();
  }

  // Creates the conversion upload service client.
  try (ConversionAdjustmentUploadServiceClient conversionUploadServiceClient =
      googleAdsClient.getLatestVersion().createConversionAdjustmentUploadServiceClient()) {
    // Uploads the click conversion. Partial failure should always be set to true.
    UploadConversionAdjustmentsRequest request =
        UploadConversionAdjustmentsRequest.newBuilder()
            .setCustomerId(Long.toString(customerId))
            // Enables partial failure (must be true).
            .setPartialFailure(true)
            .addConversionAdjustments(conversionAdjustment)
            .build();
    UploadConversionAdjustmentsResponse response =
        conversionUploadServiceClient.uploadConversionAdjustments(request);

    // Extracts the partial failure error if present on the response.
    ErrorUtils errorUtils = ErrorUtils.getInstance();
    GoogleAdsFailure googleAdsFailure =
        response.hasPartialFailureError()
            ? errorUtils.getGoogleAdsFailure(response.getPartialFailureError())
            : null;

    // Constructs a protocol buffer printer that will print error details in a concise format.
    final Printer errorPrinter = JsonFormat.printer().omittingInsignificantWhitespace();
    // Prints the results for each adjustment, including any partial errors returned.
    for (int opIndex = 0; opIndex < request.getConversionAdjustmentsCount(); opIndex++) {
      ConversionAdjustmentResult result = response.getResults(opIndex);
      if (errorUtils.isPartialFailureResult(result)) {
        // The operation failed. Prints the error details.
        for (GoogleAdsError googleAdsError :
            errorUtils.getGoogleAdsErrors(opIndex, googleAdsFailure)) {
          System.out.printf(
              "%4d: Partial failure occurred: %s%n", opIndex, errorPrinter.print(googleAdsError));
        }
      } else {
        System.out.printf(
            "%4d: Uploaded conversion adjustment for conversion action '%s' and order ID '%s'.%n",
            opIndex, result.getConversionAction(), result.getOrderId());
      }
    }
  }
}
UploadConversionAdjustment.java
      

C#

public void Run(GoogleAdsClient client, long customerId, long conversionActionId,
    string orderId, string adjustmentDateTime,
    ConversionAdjustmentType adjustmentType,
    double? restatementValue)
{
    // Get the ConversionAdjustmentUploadService.
    ConversionAdjustmentUploadServiceClient conversionAdjustmentUploadService =
        client.GetService(Services.V17.ConversionAdjustmentUploadService);

    // Associate conversion adjustments with the existing conversion action.
    ConversionAdjustment conversionAdjustment = new ConversionAdjustment()
    {
        ConversionAction = ResourceNames.ConversionAction(customerId, conversionActionId),
        AdjustmentType = adjustmentType,
        // Sets the orderId to identify the conversion to adjust.
        OrderId = orderId,
        // As an alternative to setting orderId, you can provide a GclidDateTimePair,
        // but setting orderId instead is strongly recommended.
        //GclidDateTimePair = new GclidDateTimePair()
        //{
        //    Gclid = gclid,
        //    ConversionDateTime = conversionDateTime,
        //},
        AdjustmentDateTime = adjustmentDateTime,
    };

    // Set adjusted value for adjustment type RESTATEMENT.
    if (adjustmentType == ConversionAdjustmentType.Restatement)
    {
        conversionAdjustment.RestatementValue = new RestatementValue()
        {
            AdjustedValue = restatementValue.Value
        };
    }

    try
    {
        // Issue a request to upload the conversion adjustment.
        UploadConversionAdjustmentsResponse response =
            conversionAdjustmentUploadService.UploadConversionAdjustments(
                new UploadConversionAdjustmentsRequest()
                {
                    CustomerId = customerId.ToString(),
                    ConversionAdjustments = { conversionAdjustment },
                    // Enables partial failure (must be true).
                    PartialFailure = true,
                    ValidateOnly = false
                });

        // Prints any partial errors returned.
        // To review the overall health of your recent uploads, see:
        // https://developers.google.com/google-ads/api/docs/conversions/upload-summaries
        if (response.PartialFailureError != null)
        {
            // Extracts the partial failure from the response status.
            GoogleAdsFailure partialFailure = response.PartialFailure;
            Console.WriteLine($"{partialFailure.Errors.Count} partial failure error(s) " +
                $"occurred");
        }
        else
        {
            ConversionAdjustmentResult result = response.Results[0];
            // Print the result.
            Console.WriteLine($"Uploaded conversion adjustment value of" +
                $" '{result.ConversionAction}' for Google Click ID " +
                $"'{result.GclidDateTimePair.Gclid}'");
        }
    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}
UploadConversionAdjustment.cs
      

PHP

public static function runExample(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $conversionActionId,
    string $orderId,
    string $adjustmentType,
    string $adjustmentDateTime,
    ?float $restatementValue
) {
    $conversionAdjustmentType = ConversionAdjustmentType::value($adjustmentType);

    // Applies the conversion adjustment to the existing conversion.
    $conversionAdjustment = new ConversionAdjustment([
        'conversion_action' =>
            ResourceNames::forConversionAction($customerId, $conversionActionId),
        'adjustment_type' => $conversionAdjustmentType,
        // Sets the orderId to identify the conversion to adjust.
        'order_id' => $orderId,
        // As an alternative to setting orderId, you can provide a 'gclid_date_time_pair', but
        // setting 'order_id' instead is strongly recommended.
        // 'conversion_date_time' must be in "yyyy-mm-dd hh:mm:ss+|-hh:mm" format.
        /*
        'gclid_date_time_pair' => new GclidDateTimePair([
            'gclid' => 'INSERT_YOUR_GCLID_HERE',
            'conversion_date_time' => 'INSERT_YOUR_CONVERSION_DATE_TIME_HERE'
        ]),
        */
        'adjustment_date_time' => $adjustmentDateTime
    ]);

    // Sets adjusted value for adjustment type RESTATEMENT.
    if (
        $restatementValue !== null
        && $conversionAdjustmentType === ConversionAdjustmentType::RESTATEMENT
    ) {
        $conversionAdjustment->setRestatementValue(new RestatementValue([
            'adjusted_value' => $restatementValue
        ]));
    }

    // Issues a request to upload the conversion adjustment.
    $conversionAdjustmentUploadServiceClient =
        $googleAdsClient->getConversionAdjustmentUploadServiceClient();
    $response = $conversionAdjustmentUploadServiceClient->uploadConversionAdjustments(
        // Enables partial failure (must be true).
        UploadConversionAdjustmentsRequest::build($customerId, [$conversionAdjustment], true)
    );

    // Prints the status message if any partial failure error is returned.
    // Note: The details of each partial failure error are not printed here, you can refer to
    // the example HandlePartialFailure.php to learn more.
    if ($response->hasPartialFailureError()) {
        printf(
            "Partial failures occurred: '%s'.%s",
            $response->getPartialFailureError()->getMessage(),
            PHP_EOL
        );
    } else {
        // Prints the result if exists.
        /** @var ConversionAdjustmentResult $uploadedConversionAdjustment */
        $uploadedConversionAdjustment = $response->getResults()[0];
        printf(
            "Uploaded conversion adjustment of '%s' for order ID '%s'.%s",
            $uploadedConversionAdjustment->getConversionAction(),
            $uploadedConversionAdjustment->getOrderId(),
            PHP_EOL
        );
    }
}
UploadConversionAdjustment.php
      

Python

def main(
    client,
    customer_id,
    conversion_action_id,
    adjustment_type,
    order_id,
    adjustment_date_time,
    restatement_value=None,
):
    """The main method that creates all necessary entities for the example.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        conversion_action_id: the ID of the conversion action to upload the
            adjustment to.
        adjustment_type: the adjustment type, e.g. " "RETRACTION, RESTATEMENT.
        order_id: the transaction ID of the conversion to adjust. Strongly
            recommended instead of using gclid and conversion_date_time.
        adjustment_date_time: the date and time of the adjustment.
        restatement_value: the adjusted value for adjustment type RESTATEMENT.
    """
    conversion_adjustment_type_enum = client.enums.ConversionAdjustmentTypeEnum
    # Determine the adjustment type.
    conversion_adjustment_type = conversion_adjustment_type_enum[
        adjustment_type
    ].value

    # Applies the conversion adjustment to the existing conversion.
    conversion_adjustment = client.get_type("ConversionAdjustment")
    conversion_action_service = client.get_service("ConversionActionService")
    conversion_adjustment.conversion_action = (
        conversion_action_service.conversion_action_path(
            customer_id, conversion_action_id
        )
    )
    conversion_adjustment.adjustment_type = conversion_adjustment_type
    conversion_adjustment.adjustment_date_time = adjustment_date_time

    # Sets the order_id to identify the conversion to adjust.
    conversion_adjustment.order_id = order_id

    # As an alternative to setting order_id, you can provide a
    # gclid_date_time_pair, but setting order_id instead is strongly recommended.
    # conversion_adjustment.gclid_date_time_pair.gclid = gclid
    # conversion_adjustment.gclid_date_time_pair.conversion_date_time = (
    #     conversion_date_time
    # )

    # Sets adjusted value for adjustment type RESTATEMENT.
    if (
        restatement_value
        and conversion_adjustment_type
        == conversion_adjustment_type_enum.RESTATEMENT.value
    ):
        conversion_adjustment.restatement_value.adjusted_value = float(
            restatement_value
        )

    # Uploads the click conversion. Partial failure should always be set to
    # true.
    service = client.get_service("ConversionAdjustmentUploadService")
    request = client.get_type("UploadConversionAdjustmentsRequest")
    request.customer_id = customer_id
    request.conversion_adjustments.append(conversion_adjustment)
    # Enables partial failure (must be true)
    request.partial_failure = True

    response = service.upload_conversion_adjustments(request=request)

    # Extracts the partial failure error if present on the response.
    if response.partial_failure_error:
        error_details = response.partial_failure_error.details

    for i, conversion_adjustment_result in enumerate(response.results):
        # If there's a GoogleAdsFailure in error_details at this position then
        # the uploaded operation failed and we print the error message.
        if error_details and error_details[i]:
            error_detail = error_details[i]
            failure_message = client.get_type("GoogleAdsFailure")
            # Parse the string into a GoogleAdsFailure message instance.
            # To access class-only methods on the message we retrieve its type.
            GoogleAdsFailure = type(failure_message)
            failure_object = GoogleAdsFailure.deserialize(error_detail.value)

            for error in failure_object.errors:
                # Construct and print a string that details which element in
                # the operation list failed (by index number) as well as the
                # error message and error code.
                print(
                    "A partial failure at index "
                    f"{error.location.field_path_elements[0].index} occurred "
                    f"\nError message: {error.message}\nError code: "
                    f"{error.error_code}"
                )
        else:
            print(
                "Uploaded conversion adjustment for conversion action "
                f"'{conversion_adjustment_result.conversion_action}' and order "
                f"ID '{conversion_adjustment_result.order_id}'."
            )
upload_conversion_adjustment.py
      

Ruby

def upload_conversion_adjustment(
  customer_id,
  conversion_action_id,
  order_id,
  adjustment_type,
  adjustment_date_time,
  restatement_value
)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  # Applies the conversion adjustment to the existing conversion.
  conversion_adjustment = client.resource.conversion_adjustment do |ca|
    ca.conversion_action = client.path.conversion_action(customer_id, conversion_action_id)
    ca.adjustment_type = adjustment_type
    ca.order_id = order_id
    ca.adjustment_date_time = adjustment_date_time

    # Set adjusted value for adjustment type RESTATEMENT.
    if adjustment_type == :RESTATEMENT
      ca.restatement_value = client.resource.restatement_value do |ra|
        ra.adjusted_value = restatement_value.to_f
      end
    end
  end

  # Issue a request to upload the conversion adjustment(s).
  response = client.service.conversion_adjustment_upload.upload_conversion_adjustments(
    customer_id: customer_id,
    # This example shows just one adjustment but you may upload multiple ones.
    conversion_adjustments: [conversion_adjustment],
    partial_failure: true
  )

  if response.partial_failure_error.nil?
    # Process and print all results for multiple adjustments
    response.results.each do |result|
      puts "Uploaded conversion adjustment for conversion action #{result.conversion_action} "\
        "and order ID #{result.order_id}."
    end
  else
    # Print any partial errors returned.
    failures = client.decode_partial_failure_error(response.partial_failure_error)
    puts 'Request failed. Failure details:'
    failures.each do |failure|
      failure.errors.each do |error|
        index = error.location.field_path_elements.first.index
        puts "\toperation[#{index}] #{error.error_code.error_code}: #{error.message}"
      end
    end
  end
end
upload_conversion_adjustment.rb
      

Perl

sub upload_conversion_adjustment {
  my ($api_client, $customer_id, $conversion_action_id, $order_id,
    $adjustment_type, $adjustment_date_time, $restatement_value)
    = @_;

  # Applies the conversion adjustment to the existing conversion.
  my $conversion_adjustment =
    Google::Ads::GoogleAds::V17::Services::ConversionAdjustmentUploadService::ConversionAdjustment
    ->new({
      conversionAction =>
        Google::Ads::GoogleAds::V17::Utils::ResourceNames::conversion_action(
        $customer_id, $conversion_action_id
        ),
      adjustmentType => $adjustment_type,
      # Sets the orderId to identify the conversion to adjust.
      orderId => $order_id,
      # As an alternative to setting orderId, you can provide a 'gclid_date_time_pair',
      # but setting 'order_id' instead is strongly recommended.
      # gclidDateTimePair =>
      #  Google::Ads::GoogleAds::V17::Services::ConversionAdjustmentUploadService::GclidDateTimePair
      #  ->new({
      #    gclid              => $gclid,
      #    conversionDateTime => $conversion_date_time
      #  }
      #  ),
      adjustmentDateTime => $adjustment_date_time,
    });

  # Set adjusted value for adjustment type RESTATEMENT.
  $conversion_adjustment->{restatementValue} =
    Google::Ads::GoogleAds::V17::Services::ConversionAdjustmentUploadService::RestatementValue
    ->new({
      adjustedValue => $restatement_value
    }) if defined $restatement_value && $adjustment_type eq RESTATEMENT;

  # Issue a request to upload the conversion adjustment.
  my $upload_conversion_adjustments_response =
    $api_client->ConversionAdjustmentUploadService()
    ->upload_conversion_adjustments({
      customerId            => $customer_id,
      conversionAdjustments => [$conversion_adjustment],
      partialFailure        => "true"
    });

  # Print any partial errors returned.
  if ($upload_conversion_adjustments_response->{partialFailureError}) {
    printf "Partial error encountered: '%s'.\n",
      $upload_conversion_adjustments_response->{partialFailureError}{message};
  }

  # Print the result if valid.
  my $uploaded_conversion_adjustment =
    $upload_conversion_adjustments_response->{results}[0];
  if (%$uploaded_conversion_adjustment) {
    printf "Uploaded conversion adjustment of the conversion action " .
      "with resource name '%s' for order ID '%s'.\n",
      $uploaded_conversion_adjustment->{conversionAction},
      $uploaded_conversion_adjustment->{orderId};
  }

  return 1;
}
upload_conversion_adjustment.pl
      

ज़रूरी शर्तें

एपीआई में कन्वर्ज़न में बदलाव करते समय इन ज़रूरी शर्तों और पाबंदियों को ध्यान में रखें:

• सिर्फ़ कन्वर्ज़न कार्रवाइयों को मैनेज करने वाले खाते से ही अडजस्टमेंट अपलोड किए जा सकते हैं. यह तय करने के लिए कि कौन सा खाता आपके Google Ads खाते के लिए कन्वर्ज़न प्रबंधित कर रहा है, कन्वर्ज़न ट्रैकिंग सेटअप के निर्देशों का इस्तेमाल करें.

  किसी दूसरे खाते का इस्तेमाल करके अडजस्टमेंट अपलोड करने की कोशिश करने पर, NO_CONVERSION_ACTION_FOUND गड़बड़ी हो सकती है. यह गड़बड़ी तब भी दिखती है, जब बदलाव करने वाला कन्वर्ज़न ऐक्शन चालू न हो.

• Google Ads में सिर्फ़ SALESFORCE, UPLOAD_CLICKS या WEBPAGE के कन्वर्ज़न ऐक्शन टाइप के लिए, कन्वर्ज़न में बदलाव किया जा सकता है. किसी ऐसे कन्वर्ज़न के लिए अडजस्टमेंट अपलोड करने की कोशिश करने पर जहां कन्वर्ज़न ऐक्शन इनमें से कोई टाइप नहीं है, तो INVALID_CONVERSION_ACTION_TYPE गड़बड़ी होती है.

• तारीख और समय बताने वाले फ़ील्ड के लिए ऐसे समय क्षेत्र की ज़रूरत होती है, जिसे खाते का होना ज़रूरी नहीं है. इन फ़ील्ड का फ़ॉर्मैट yyyy-mm-dd HH:mm:ss+|-HH:mm है. उदाहरण के लिए: 2022-01-01 19:32:45-05:00 (डेलाइट सेविंग टाइम को अनदेखा करते हुए) .

• कन्वर्ज़न ऐक्शन बनाने के बाद, उसके कन्वर्ज़न में बदलाव करने के बाद, चार से छह घंटे इंतज़ार करें, ताकि TOO_RECENT_CONVERSION_ACTION गड़बड़ी से बचा जा सके.

• अगर इनमें से कोई भी शर्त पूरी होती है, तो बदलाव करने में CONVERSION_NOT_FOUND गड़बड़ी आ सकती है:

  • कन्वर्ज़न को कभी रिपोर्ट नहीं किया गया.

  • कन्वर्ज़न को अडजस्ट करने की कोशिश किए जाने से, 24 घंटे से कम समय पहले रिपोर्ट किया गया था. कुछ मामलों में, इसकी वजह से TOO_RECENT_CONVERSION गड़बड़ी हो सकती है.

• आपको इनमें से किसी भी शर्त के तहत, ConversionAdjustment में order_id तय करना होगा:

  • कन्वर्ज़न ऐक्शन का type, WEBPAGE के बराबर है.

  • जिस मूल कन्वर्ज़न में बदलाव किया जा रहा है उसे order_id असाइन किया गया है.

  इसके बजाय, अगर gclid_date_time_pair दिया जाता है, तो कार्रवाई ConversionAdjustmentUploadError.MISSING_ORDER_ID_FOR_WEBPAGE या ConversionAdjustmentUploadError.CONVERSION_NOT_FOUND गड़बड़ी के साथ फ़ेल हो जाएगी.

• ConversionAdjustment बनाते समय, UploadConversionAdjustmentsRequest का partial_failure एट्रिब्यूट हमेशा true पर सेट होना चाहिए. मान्य और असफल कार्रवाइयों को एक साथ मैनेज करते समय, कुछ मामलों में गड़बड़ी से जुड़े दिशा-निर्देशों का पालन करें.

• ConversionAction को अडजस्टमेंट से नहीं बदला जा सकता. इसके बजाय, पिछले कन्वर्ज़न को हटाने के लिए RETRACTION का इस्तेमाल करें और अपडेट किए गए ConversionAction को इस्तेमाल करके, नया कन्वर्ज़न अपलोड करें. टाइमस्टैंप में बदलाव करने की ज़रूरत नहीं है. कन्वर्ज़न में बदलाव के बारे में जानकारी देखें.