Puedes usar la API de Google Ads para subir conversiones de llamada sin conexión a Google Ads para realizar un seguimiento de cuándo los anuncios generan llamadas telefónicas y cuándo esas llamadas generan acciones valiosas de los clientes.
No se puede subir un clic de llamada con un clic para dispositivos móviles como una conversión si no hay ningún número de transferencia de llamadas de Google vinculado a la llamada. Sin un número de transferencia de llamadas de Google, no hay forma de que Google pueda estar seguro de que el clic generó una llamada y, luego, una conversión. Si se sube un clic como este, la acción de conversión lo ignorará.
La asignación a la IU de Google Ads equivale a usar la fuente de conversiones Cargas y, luego, seleccionar Conversiones generadas a partir de llamadas.
Cree una conversión de llamada
Algunos aspectos que debes tener en cuenta cuando creas un CallConversion:
A partir de la versión v15 de la API de Google Ads, debes propagar el campo
consentdel objetoCallConversion.El atributo
partial_failuredeUploadCallConversionsRequestsiempre debe establecerse entrue. Sigue los lineamientos de fallas parciales cuando manejes operaciones válidas y con errores de forma simultánea.Si encuentras un mensaje de respuesta
TOO_RECENT_CONVERSION_ACTIONoTOO_RECENT_CALLa una solicitud de conversión de carga, espera 6 o 12 horas, respectivamente, antes de reintentar las filas con errores.Las estadísticas de conversiones importadas pueden demorar hasta 3 horas en aparecer en tu cuenta de Google Ads.
Si subes conversiones duplicadas (es decir, un
CallConversionconcaller_id,conversion_date_timeyconversion_actionque se subió antes), se muestra un errorCALL_CONVERSION_ALREADY_EXISTS.- Si una sola solicitud contiene varias operaciones para la misma conversión, se mostrará un error
DUPLICATE_CALL_CONVERSION_IN_REQUEST.
- Si una sola solicitud contiene varias operaciones para la misma conversión, se mostrará un error
Cómo subir una conversión de llamada
Para asociar tus conversiones de llamadas sin conexión con una acción de conversión, necesitas la siguiente información: el ID de llamada (número de teléfono), la fecha y hora de la conversión, el nombre del recurso de la acción de conversión y, opcionalmente, el valor de conversión y la moneda del ConversionUploadService.
Para obtener más detalles sobre las diferentes entradas, consulta nuestro artículo del Centro de ayuda. En el ejemplo de código, también se describen los formatos para las diferentes entradas.
Requisitos
Hay varios requisitos que se deben cumplir cuando se sube un CallConversion.
Para evitar un error ConversionUploadError.INVALID_CONVERSION_ACTION, el atributo conversion_action debe hacer referencia a un ConversionAction, en el que:
El
ConversionActionTypeesUPLOAD_CALLS.El
statusdeConversionActionesENABLED. De lo contrario, la operación falla con un errorNO_CONVERSION_ACTION_FOUND.El
ConversionActionexiste en el cliente de conversión de Google Ads de la cuenta de Google Ads del clic.
También te recomendamos que configures ConversionAction.category en la categoría que mejor describa tus conversiones.
Además, se deben cumplir las siguientes condiciones:
En el momento de la llamada, el seguimiento de conversiones estaba habilitado en el cliente de conversiones de Google Ads de la cuenta de Google Ads de la llamada.
El
customer_iddelUploadCallConversionsRequestdebe ser el ID de cliente del cliente de conversión de Google Ads de la cuenta de Google Ads de la llamada. De lo contrario, la carga de conversiones generará un errorConversionUploadError.INVALID_CUSTOMER_FOR_CALL.El valor de
conversion_valuedebe ser mayor o igual que cero.conversion_date_timedebe tener especificada una zona horaria, y el formato esyyyy-mm-dd HH:mm:ss+|-HH:mm, por ejemplo:2022-01-01 19:32:45-05:00(se ignora el horario de verano). La zona horaria puede ser para cualquier valor válido: No es necesario que coincida con la zona horaria de la cuenta.
Ejemplo de código
Java
private void runExample(
GoogleAdsClient googleAdsClient,
long customerId,
String conversionActionId,
String callerId,
String callStartDateTime,
double conversionValue,
Long conversionCustomVariableId,
String conversionCustomVariableValue,
ConsentStatus adUserDataConsent) {
// Create a call conversion by specifying currency as USD.
CallConversion.Builder conversionBuilder =
CallConversion.newBuilder()
.setConversionAction(conversionActionId)
.setCallerId(callerId)
.setCallStartDateTime(callStartDateTime)
.setConversionValue(conversionValue)
.setCurrencyCode("USD");
if (conversionCustomVariableId != null && conversionCustomVariableValue != null) {
conversionBuilder.addCustomVariables(
CustomVariable.newBuilder()
.setConversionCustomVariable(
ResourceNames.conversionCustomVariable(customerId, conversionCustomVariableId))
.setValue(conversionCustomVariableValue));
}
// Sets the consent information, if provided.
if (adUserDataConsent != null) {
// Specifies whether user consent was obtained for the data you are uploading. See
// https://www.google.com/about/company/user-consent-policy for details.
conversionBuilder.setConsent(Consent.newBuilder().setAdUserData(adUserDataConsent));
}
CallConversion conversion = conversionBuilder.build();
// Uploads the call conversion to the API.
try (ConversionUploadServiceClient conversionUploadServiceClient =
googleAdsClient.getLatestVersion().createConversionUploadServiceClient()) {
// Partial failure MUST be enabled for this request.
// NOTE: This request contains a single conversion as a demonstration. However, if you have
// multiple conversions to upload, it's best to upload multiple conversions per request
// instead of sending a separate request per conversion. See the following for per-request
// limits:
// https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
UploadCallConversionsResponse response =
conversionUploadServiceClient.uploadCallConversions(
UploadCallConversionsRequest.newBuilder()
.setCustomerId(String.valueOf(customerId))
.setCustomerId(Long.toString(customerId))
.addConversions(conversion)
.setPartialFailure(true)
.build());
// Prints any partial failure errors returned.
if (response.hasPartialFailureError()) {
GoogleAdsFailure googleAdsFailure =
ErrorUtils.getInstance().getGoogleAdsFailure(response.getPartialFailureError());
googleAdsFailure
.getErrorsList()
.forEach(e -> System.out.println("Partial failure occurred: " + e.getMessage()));
throw new RuntimeException(
"Partial failure occurred " + response.getPartialFailureError().getMessage());
}
// Prints the result if valid.
CallConversionResult result = response.getResults(0);
System.out.printf(
"Uploaded call conversion that occurred at '%' for caller ID '%' to the conversion"
+ " action with resource name '%'.%n",
result.getCallStartDateTime(), result.getCallerId(), result.getConversionAction());
}
}
C#
public void Run(GoogleAdsClient client, long customerId,
long conversionActionId, string callerId, string callStartTime,
string conversionTime, double conversionValue,
long? conversionCustomVariableId, string conversionCustomVariableValue,
ConsentStatus? adUserDataConsent)
{
// Get the ConversionUploadService.
ConversionUploadServiceClient conversionUploadService =
client.GetService(Services.V16.ConversionUploadService);
// Create a call conversion by specifying currency as USD.
CallConversion callConversion = new CallConversion()
{
ConversionAction = ResourceNames.ConversionAction(customerId, conversionActionId),
CallerId = callerId,
CallStartDateTime = callStartTime,
ConversionDateTime = conversionTime,
ConversionValue = conversionValue,
CurrencyCode = "USD",
};
if (adUserDataConsent != null)
{
// Specifies whether user consent was obtained for the data you are uploading. See
// https://www.google.com/about/company/user-consent-policy
// for details.
callConversion.Consent = new Consent()
{
AdUserData = (ConsentStatus)adUserDataConsent
};
}
if (conversionCustomVariableId != null &&
!string.IsNullOrEmpty(conversionCustomVariableValue))
{
callConversion.CustomVariables.Add(new CustomVariable()
{
ConversionCustomVariable = ResourceNames.ConversionCustomVariable(
customerId, conversionCustomVariableId.Value),
Value = conversionCustomVariableValue
});
}
UploadCallConversionsRequest request = new UploadCallConversionsRequest()
{
CustomerId = customerId.ToString(),
Conversions = { callConversion },
PartialFailure = true
};
try
{
// Issues a request to upload the call conversion. The partialFailure parameter
// is set to true, and validateOnly parameter to false as required by this method
// call.
// NOTE: This request contains a single conversion as a demonstration. However, if
// you have multiple conversions to upload, it's best to upload multiple conversions
// per request instead of sending a separate request per conversion. See the
// following for per-request limits:
// https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
UploadCallConversionsResponse response =
conversionUploadService.UploadCallConversions(request);
// Since we set partialFailure = true, we can retrieve error messages (if any) from
// the operation response.
if (response.PartialFailureError != null)
{
Console.WriteLine("Call conversion upload failed.");
// Retrieves the errors from the partial failure and prints them.
List<GoogleAdsError> errors =
response.PartialFailure.GetErrorsByOperationIndex(0);
foreach (GoogleAdsError error in errors)
{
Console.WriteLine($"Operation failed with error: {error}.");
}
}
else
{
// Prints the result.
CallConversionResult uploadedCallConversion = response.Results[0];
Console.WriteLine($"Uploaded call conversion that occurred at " +
$"'{uploadedCallConversion.CallStartDateTime}' for caller ID " +
$"'{uploadedCallConversion.CallerId}' to the conversion action with " +
$"resource name '{uploadedCallConversion.ConversionAction}'.");
}
}
catch (GoogleAdsException e)
{
Console.WriteLine("Failure:");
Console.WriteLine($"Message: {e.Message}");
Console.WriteLine($"Failure: {e.Failure}");
Console.WriteLine($"Request ID: {e.RequestId}");
throw;
}
}
PHP
public static function runExample(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $conversionActionId,
string $callerId,
string $callStartDateTime,
string $conversionDateTime,
float $conversionValue,
?string $conversionCustomVariableId,
?string $conversionCustomVariableValue,
?int $adUserDataConsent
) {
// Creates a call conversion by specifying currency as USD.
$callConversion = new CallConversion([
'conversion_action' =>
ResourceNames::forConversionAction($customerId, $conversionActionId),
'caller_id' => $callerId,
'call_start_date_time' => $callStartDateTime,
'conversion_date_time' => $conversionDateTime,
'conversion_value' => $conversionValue,
'currency_code' => 'USD'
]);
if (!is_null($conversionCustomVariableId) && !is_null($conversionCustomVariableValue)) {
$callConversion->setCustomVariables([new CustomVariable([
'conversion_custom_variable' => ResourceNames::forConversionCustomVariable(
$customerId,
$conversionCustomVariableId
),
'value' => $conversionCustomVariableValue
])]);
}
// Sets the consent information, if provided.
if (!empty($adUserDataConsent)) {
// Specifies whether user consent was obtained for the data you are uploading. See
// https://www.google.com/about/company/user-consent-policy for details.
$callConversion->setConsent(new Consent(['ad_user_data' => $adUserDataConsent]));
}
// Issues a request to upload the call conversion.
$conversionUploadServiceClient = $googleAdsClient->getConversionUploadServiceClient();
// NOTE: This request contains a single conversion as a demonstration. However, if you have
// multiple conversions to upload, it's best to upload multiple conversions per request
// instead of sending a separate request per conversion. See the following for per-request
// limits:
// https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
$response = $conversionUploadServiceClient->uploadCallConversions(
// Partial failure MUST be enabled for this request.
UploadCallConversionsRequest::build($customerId, [$callConversion], true)
);
// Prints the status message if any partial failure error is returned.
// Note: The details of each partial failure error are not printed here, you can refer to
// the example HandlePartialFailure.php to learn more.
if ($response->hasPartialFailureError()) {
printf(
"Partial failures occurred: '%s'.%s",
$response->getPartialFailureError()->getMessage(),
PHP_EOL
);
} else {
// Prints the result if exists.
/** @var CallConversionResult $uploadedCallConversion */
$uploadedCallConversion = $response->getResults()[0];
printf(
"Uploaded call conversion that occurred at '%s' for caller ID '%s' to the "
. "conversion action with resource name '%s'.%s",
$uploadedCallConversion->getCallStartDateTime(),
$uploadedCallConversion->getCallerId(),
$uploadedCallConversion->getConversionAction(),
PHP_EOL
);
}
}
Python
def main(
client,
customer_id,
conversion_action_id,
caller_id,
call_start_date_time,
conversion_date_time,
conversion_value,
conversion_custom_variable_id,
conversion_custom_variable_value,
ad_user_data_consent,
):
"""Imports offline call conversion values for calls related to your ads.
Args:
client: An initialized GoogleAdsClient instance.
customer_id: The client customer ID string.
conversion_action_id: The ID of the conversion action to upload to.
caller_id: The caller ID from which this call was placed. Caller ID is
expected to be in E.164 format with preceding '+' sign,
e.g. '+18005550100'.
call_start_date_time: The date and time at which the call occurred. The
format is 'yyyy-mm-dd hh:mm:ss+|-hh:mm',
e.g. '2021-01-01 12:32:45-08:00'.
conversion_date_time: The the date and time of the conversion (should be
after the click time). The format is 'yyyy-mm-dd hh:mm:ss+|-hh:mm',
e.g. '2021-01-01 12:32:45-08:00'.
conversion_value: The conversion value in the desired currency.
conversion_custom_variable_id: The ID of the conversion custom
variable to associate with the upload.
conversion_custom_variable_value: The str value of the conversion custom
variable to associate with the upload.
ad_user_data_consent: The consent status for ad user data for all
members in the job.
"""
# Get the ConversionUploadService client.
conversion_upload_service = client.get_service("ConversionUploadService")
# Create a call conversion in USD currency.
call_conversion = client.get_type("CallConversion")
call_conversion.conversion_action = client.get_service(
"ConversionActionService"
).conversion_action_path(customer_id, conversion_action_id)
call_conversion.caller_id = caller_id
call_conversion.call_start_date_time = call_start_date_time
call_conversion.conversion_date_time = conversion_date_time
call_conversion.conversion_value = conversion_value
call_conversion.currency_code = "USD"
if conversion_custom_variable_id and conversion_custom_variable_value:
conversion_custom_variable = client.get_type("CustomVariable")
conversion_custom_variable.conversion_custom_variable = (
conversion_custom_variable_id
)
conversion_custom_variable.value = conversion_custom_variable_value
call_conversion.custom_variables.append(conversion_custom_variable)
# Specifies whether user consent was obtained for the data you are
# uploading. For more details. see:
# https://www.google.com/about/company/user-consent-policy
if ad_user_data_consent:
call_conversion.consent.ad_user_data = client.enums.ConsentStatusEnum[
ad_user_data_consent
]
# Issue a request to upload the call conversion.
# Partial failure MUST be enabled for this request.
request = client.get_type("UploadCallConversionsRequest")
request.customer_id = customer_id
request.conversions = [call_conversion]
request.partial_failure = True
# NOTE: This request only uploads a single conversion, but if you have
# multiple conversions to upload, it's most efficient to upload them in a
# single request. See the following for per-request limits for reference:
# https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
upload_call_conversions_response = (
conversion_upload_service.upload_call_conversions(request=request)
)
# Print any partial errors returned.
if upload_call_conversions_response.partial_failure_error:
print(
"Partial error occurred: "
f"'{upload_call_conversions_response.partial_failure_error.message}'"
)
# Print the result if valid.
uploaded_call_conversion = upload_call_conversions_response.results[0]
if uploaded_call_conversion.call_start_date_time:
print(
"Uploaded call conversion that occurred at "
f"'{uploaded_call_conversion.call_start_date_time}' "
f"for caller ID '{uploaded_call_conversion.caller_id}' "
"to the conversion action with resource name "
f"'{uploaded_call_conversion.conversion_action}'."
)
Rita
def upload_call_conversion(
customer_id,
conversion_action_id,
caller_id,
call_start_date_time,
conversion_date_time,
conversion_value,
conversion_custom_variable_id,
conversion_custom_variable_value,
ad_user_data_consent)
# GoogleAdsClient will read a config file from
# ENV['HOME']/google_ads_config.rb when called without parameters
client = Google::Ads::GoogleAds::GoogleAdsClient.new
# Create a call conversion by specifying currency as USD.
call_conversion = client.resource.call_conversion do |c|
c.conversion_action = client.path.conversion_action(
customer_id, conversion_action_id)
c.caller_id = caller_id
c.call_start_date_time = call_start_date_time
c.conversion_date_time = conversion_date_time
c.conversion_value = conversion_value
c.currency_code = "USD"
if conversion_custom_variable_id && conversion_custom_variable_value
c.custom_variables << client.resource.custom_variable do |cv|
cv.conversion_custom_variable = client.path.conversion_custom_variable(
customer_id, conversion_custom_variable_id)
cv.value = conversion_custom_variable_value
end
end
unless ad_user_data_consent.nil?
c.consent = client.resource.consent do |c|
# Specifies whether user consent was obtained for the data you are
# uploading. For more details, see:
# https://www.google.com/about/company/user-consent-policy
c.ad_user_data = ad_user_data_consent
end
end
end
# Issues a request to upload the call conversion.
response = client.service.conversion_upload.upload_call_conversions(
customer_id: customer_id,
# NOTE: This request only uploads a single conversion, but if you have
# multiple conversions to upload, it's most efficient to upload them in a
# single request. See the following for per-request limits for reference:
# https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
conversions: [call_conversion],
partial_failure: true
)
# Prints errors if any partial failure error is returned.
if response.partial_failure_error
failures = client.decode_partial_failure_error(response.partial_failure_error)
failures.each do |failure|
failure.errors.each do |error|
human_readable_error_path = error
.location
.field_path_elements
.map { |location_info|
if location_info.index
"#{location_info.field_name}[#{location_info.index}]"
else
"#{location_info.field_name}"
end
}.join(" > ")
errmsg = "error occured while adding operations " \
"#{human_readable_error_path}" \
" with value: #{error.trigger.string_value}" \
" because #{error.message.downcase}"
puts errmsg
end
end
else
# Print the result if valid.
uploaded_call_conversion = response.results.first
puts "Uploaded call conversion that occurred at " \
"#{uploaded_call_conversion.call_start_date_time} " \
"for caller ID " \
"#{uploaded_call_conversion.caller_id} " \
"to the conversion action with resource name " \
"#{uploaded_call_conversion.conversion_action}"
end
end
Perl
sub upload_call_conversion {
my (
$api_client, $customer_id,
$conversion_action_id, $caller_id,
$call_start_date_time, $conversion_date_time,
$conversion_value, $conversion_custom_variable_id,
$conversion_custom_variable_value, $ad_user_data_consent
) = @_;
# Create a call conversion by specifying currency as USD.
my $call_conversion =
Google::Ads::GoogleAds::V16::Services::ConversionUploadService::CallConversion
->new({
conversionAction =>
Google::Ads::GoogleAds::V16::Utils::ResourceNames::conversion_action(
$customer_id, $conversion_action_id
),
callerId => $caller_id,
callStartDateTime => $call_start_date_time,
conversionDateTime => $conversion_date_time,
conversionValue => $conversion_value,
currencyCode => "USD"
});
if ($conversion_custom_variable_id && $conversion_custom_variable_value) {
$call_conversion->{customVariables} = [
Google::Ads::GoogleAds::V16::Services::ConversionUploadService::CustomVariable
->new({
conversionCustomVariable =>
Google::Ads::GoogleAds::V16::Utils::ResourceNames::conversion_custom_variable(
$customer_id, $conversion_custom_variable_id
),
value => $conversion_custom_variable_value
})];
}
# Set the consent information, if provided.
if ($ad_user_data_consent) {
# Specify whether user consent was obtained for the data you are uploading.
# See https://www.google.com/about/company/user-consent-policy for details.
$call_conversion->{consent} =
Google::Ads::GoogleAds::V16::Common::Consent->new({
adUserData => $ad_user_data_consent
});
}
# Issue a request to upload the call conversion.
# NOTE: This request contains a single conversion as a demonstration.
# However, if you have multiple conversions to upload, it's best to
# upload multiple conversions per request instead of sending a separate
# request per conversion. See the following for per-request limits:
# https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
my $upload_call_conversions_response =
$api_client->ConversionUploadService()->upload_call_conversions({
customerId => $customer_id,
conversions => [$call_conversion],
partialFailure => "true"
});
# Print any partial errors returned.
if ($upload_call_conversions_response->{partialFailureError}) {
printf "Partial error encountered: '%s'.\n",
$upload_call_conversions_response->{partialFailureError}{message};
}
# Print the result if valid.
my $uploaded_call_conversion =
$upload_call_conversions_response->{results}[0];
if (%$uploaded_call_conversion) {
printf "Uploaded call conversion that occurred at '%s' " .
"for caller ID '%s' to the conversion action with resource name '%s'.\n",
$uploaded_call_conversion->{callStartDateTime},
$uploaded_call_conversion->{callerId},
$uploaded_call_conversion->{conversionAction};
}
return 1;
}