تحديد استراتيجية عروض أسعار أو تعديلها

بالنسبة إلى إعلانات الفنادق، يمكن تحديد استراتيجية عروض أسعار لحملة فردية.

ملاحظة مهمة: بالنسبة إلى استراتيجيتَي عروض الأسعار "تكلفة النقرة بالنسبة المئوية" و"تكلفة النقرة اليدوية"، عليك تحديد كلتاهما على مستوى الحملة، ولكنّك تضبط مبالغ عروض الأسعار على مستوى المجموعة الإعلانية.

يمكن العثور على تفاصيل عن اختيار استراتيجيات عروض الأسعار لإعلانات الفنادق في مقالة نظرة عامة على عروض الأسعار لإعلانات الفنادق. بعد التعرّف على استراتيجيات عروض الأسعار، يمكنك استخدام Google Ads API لتحديد استراتيجيات عروض أسعار "حملات الفنادق" وتعديلها.

تحديد استراتيجية عروض أسعار

لتحديد استراتيجية كجزء من إنشاء "حملة فنادق" جديدة، اتّبِع الخطوات التالية:

1. اختَر campaign_bidding_strategy. يمكن استخدام الصعوبات التالية لإعلانات الفنادق:

   • commission (لكل إحالة ناجحة أو لكل إقامة)
   • percent_cpc
   • manual_cpc
   ملاحظة: لا تضبط الحقلَين bidding_strategy أو bidding_strategy_type. يُستخدَم الحقل bidding_strategy_type فقط لقراءة الإعداد الحالي لحملة معيّنة، وهو حقل للقراءة فقط.

2. حدِّد زوج اسم الحقل والقيمة الذي تريد استخدامه للاستراتيجية التي تم اختيارها.

   ملاحظة: لاستخدام استراتيجية commission، عليك أيضًا ضبط القيمة الكلية لسمة PaymentMode على CONVERSION_VALUE (يتطلب BudgetType.HOTEL_ADS_COMMISSION) أو GUEST_STAY (يتطلب BudgetType.STANDARD). يُرجى العلم أيضًا أنّ استراتيجية commission ليست متوافقة مع ميزانية مشترَكة.

3. اضبط الاستراتيجية عند إنشاء الحملة الجديدة. على سبيل المثال، في Java، يمكنك استدعاء طريقة ضبط الحقل campaign_bidding_strategy (مصطلح اسم الأسلوب هو setcampaign_bidding_strategy) من داخل أداة إنشاء مثيل Campaign.

   بالنسبة إلى استراتيجية commission، عند إنشاء الحملة الجديدة، تذكَّر إضافة عبارة إضافية تضبط PaymentMode.

يوضّح هذا المثال كيفية ضبط استراتيجية عروض أسعار percent_cpc عند إنشاء حملة جديدة:

Java#CPHPPythonRubyPerl

// Creates the campaign.
Campaign campaign =
    Campaign.newBuilder()
        .setName("Interplanetary Cruise #" + getPrintableDateTime())
        // Configures settings related to hotel campaigns including advertising channel type
        // and hotel setting info.
        .setAdvertisingChannelType(AdvertisingChannelType.HOTEL)
        .setHotelSetting(hotelSettingInfo)
        // Recommendation: Sets the campaign to PAUSED when creating it to prevent
        // the ads from immediately serving. Set to ENABLED once you've added
        // targeting and the ads are ready to serve
        .setStatus(CampaignStatus.PAUSED)
        // Sets the bidding strategy to Percent CPC. Only Manual CPC and Percent CPC can be used
        // for hotel campaigns.
        .setPercentCpc(
            PercentCpc.newBuilder().setCpcBidCeilingMicros(cpcBidCeilingMicroAmount).build())
        // Sets the budget.
        .setCampaignBudget(budgetResourceName)
        // Adds the networkSettings configured above.
        .setNetworkSettings(networkSettings)
        .build();
AddHotelAd.java
      

// Create a campaign.
Campaign campaign = new Campaign()
{
    Name = "Interplanetary Cruise Campaign #" + ExampleUtilities.GetRandomString(),

    // Configure settings related to hotel campaigns including advertising channel type
    // and hotel setting info.
    AdvertisingChannelType = AdvertisingChannelType.Hotel,
    HotelSetting = new HotelSettingInfo()
    {
        HotelCenterId = hotelCenterAccountId
    },

    // Recommendation: Set the campaign to PAUSED when creating it to prevent
    // the ads from immediately serving. Set to ENABLED once you've added
    // targeting and the ads are ready to serve.
    Status = CampaignStatus.Paused,

    // Sets the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can
    // be used for hotel campaigns.
    PercentCpc = new PercentCpc()
    {
        CpcBidCeilingMicros = cpcBidCeilingMicroAmount
    },

    // Set the budget.
    CampaignBudget = budgetResourceName,

    // Configure the campaign network options. Only Google Search is allowed for
    // hotel campaigns.
    NetworkSettings = new NetworkSettings()
    {
        TargetGoogleSearch = true
    }
};
AddHotelAd.cs
      

// Creates a campaign.
$campaign = new Campaign([
    'name' => 'Interplanetary Cruise Campaign #' . Helper::getPrintableDatetime(),
    // Configures settings related to hotel campaigns including advertising channel type
    // and hotel setting info.
    'advertising_channel_type' => AdvertisingChannelType::HOTEL,
    'hotel_setting' => new HotelSettingInfo(['hotel_center_id' => $hotelCenterAccountId]),
    // Recommendation: Set the campaign to PAUSED when creating it to prevent
    // the ads from immediately serving. Set to ENABLED once you've added
    // targeting and the ads are ready to serve.
    'status' => CampaignStatus::PAUSED,
    // Sets the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can be used
    // for hotel campaigns.
    'percent_cpc' => new PercentCpc([
        'cpc_bid_ceiling_micros' => $cpcBidCeilingMicroAmount
    ]),
    // Sets the budget.
    'campaign_budget' => $budgetResourceName,
    // Configures the campaign network options. Only Google Search is allowed for
    // hotel campaigns.
    'network_settings' => new NetworkSettings([
        'target_google_search' => true,
    ]),
]);
AddHotelAd.php
      

# Create campaign.
campaign_operation = client.get_type("CampaignOperation")
campaign = campaign_operation.create
campaign.name = f"Interplanetary Cruise Campaign {uuid.uuid4()}"

# Configures settings related to hotel campaigns including advertising
# channel type and hotel setting info.
campaign.advertising_channel_type = (
    client.enums.AdvertisingChannelTypeEnum.HOTEL
)
campaign.hotel_setting.hotel_center_id = hotel_center_account_id

# Recommendation: Set the campaign to PAUSED when creating it to prevent the
# ads from immediately serving. Set to ENABLED once you've added targeting
# and the ads are ready to serve.
campaign.status = client.enums.CampaignStatusEnum.PAUSED

# Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC
# can be used for hotel campaigns.
campaign.percent_cpc.cpc_bid_ceiling_micros = cpc_bid_ceiling_micro_amount

# Sets the budget.
campaign.campaign_budget = budget_resource_name

# Set the campaign network options. Only Google Search is allowed for hotel
# campaigns.
campaign.network_settings.target_google_search = True
add_hotel_ad.py
      

# Create a campaign.
campaign_operation = client.operation.create_resource.campaign do |c|
  c.name = generate_random_name_field("Interplanetary Cruise Campaign")

  # Configure settings related to hotel campaigns.
  c.advertising_channel_type = :HOTEL
  c.hotel_setting = client.resource.hotel_setting_info do |hsi|
    hsi.hotel_center_id = hotel_center_account_id
  end

  # Recommendation: Set the campaign to PAUSED when creating it to prevent the
  # ads from immediately serving. Set to ENABLED once you've added targeting and
  # the ads are ready to serve.
  c.status = :PAUSED

  # Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can
  # be used for hotel campaigns.
  c.percent_cpc = client.resource.percent_cpc do |pcpc|
    pcpc.cpc_bid_ceiling_micros = cpc_bid_ceiling_micro_amount
  end

  # Set the budget.
  c.campaign_budget = budget_resource

  # Configures the campaign network options. Only Google Search is allowed for
  # hotel campaigns.
  c.network_settings = client.resource.network_settings do |ns|
    ns.target_google_search = true
  end
end
add_hotel_ad.rb
      

# Create a hotel campaign.
my $campaign = Google::Ads::GoogleAds::V19::Resources::Campaign->new({
    name => "Interplanetary Cruise Campaign #" . uniqid(),
    # Configure settings related to hotel campaigns including advertising
    # channel type and hotel setting info.
    advertisingChannelType => HOTEL,
    hotelSetting           =>
      Google::Ads::GoogleAds::V19::Resources::HotelSettingInfo->new({
        hotelCenterId => $hotel_center_account_id
      }
      ),
    # Recommendation: Set the campaign to PAUSED when creating it to prevent
    # the ads from immediately serving. Set to ENABLED once you've added
    # targeting and the ads are ready to serve.
    status => Google::Ads::GoogleAds::V19::Enums::CampaignStatusEnum::PAUSED,
    # Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC
    # can be used for hotel campaigns.
    percentCpc => Google::Ads::GoogleAds::V19::Common::PercentCpc->new(
      {cpcBidCeilingMicros => $cpc_bid_ceiling_micro_amount}
    ),
    # Set the budget.
    campaignBudget => $budget_resource_name,
    # Configure the campaign network options. Only Google Search is allowed for
    # hotel campaigns.
    networkSettings =>
      Google::Ads::GoogleAds::V19::Resources::NetworkSettings->new({
        targetGoogleSearch => "true"
      })});
add_hotel_ad.pl
      

تعديل استراتيجية عروض أسعار

لتعديل استراتيجية عروض أسعار حملة، في CampaignOperation.update، اضبط حقول Campaign كما هو موضّح في تحديد استراتيجية عروض أسعار.