يمكنك استخدام Google Ads API لتحديد عروض الأسعار أو تعديلها لإعلانات الفنادق.
لا تضبط
bidding_strategy
أو bidding_strategy_type
الحقول. الحقل bidding_strategy_type
مخصص فقط
قراءة الإعداد الحالي لإحدى الحملات الحقل للقراءة فقط.
بالنسبة إلى استراتيجية العمولات (لكل إحالة ناجحة أو لكل إقامة):
- ضبط عروض الأسعار في البداية على مستوى الحملة كجزء من تحديد استراتيجية عروض الأسعار
- يمكنك تعديل مبالغ عروض الأسعار من خلال تعديل النسبة المئوية الثابتة للإحالة الناجحة. القيمة التي تمّ ضبطها على مستوى الحملة عند تعيين الاستراتيجية. بالنسبة التفاصيل، راجع تعديل استراتيجية عروض أسعار
بالنسبة إلى استراتيجية تكلفة النقرة بالنسبة المئوية أو تكلفة النقرة اليدوية:
- ويمكنك تحديد مبالغ عروض الأسعار أو تعديلها على مستوى المجموعة الإعلانية. للحصول على التفاصيل، يمكنك مراجعة تحديد مبالغ عروض أسعار النقرة بالنسبة المئوية أو عروض أسعار النقرة اليدوية
- يمكنك تعديل عروض الأسعار لاستخدام "تكلفة النقرة المحسّنة" على مستوى الحملة (للحصول على المزيد من المعلومات. للحصول على معلومات عن تكلفة النقرة المحسّنة، اطّلِع على لمحة عن عروض أسعار تكلفة النقرة المحسّنة لإعلانات الفنادق). لتعديل عروض الأسعار من أجل الاستخدام تكلفة النقرة المحسّنة، اطّلِع على تعيين استراتيجية عروض أسعار.
تحديد مبالغ عروض أسعار النقرة بالنسبة المئوية أو عروض أسعار النقرة اليدوية
بالنسبة إلى استراتيجيتَي عروض أسعار "تكلفة النقرة بالنسبة المئوية" و"تكلفة النقرة اليدوية"، يجب تحديد مبالغ عروض أسعار معيّنة على:
- مستوى المجموعة الإعلانية
- مستوى مجموعة البيانات على عُقد الوحدة في شجرة بيانات خاصة
ومع ذلك، على الرغم من أنه يجب عليك تحديد القيمة في المجموعة الإعلانية ، فلن يتم استخدام هذه القيمة في إعلانات الفنادق. ستستخدم إعلانات الفنادق القيمة على مستوى مجموعة البيانات، ما سيؤدّي إلى إلغاء القيمة غير الملائمة على الإعلان مستوى المجموعة.
يمكِنك أيضًا التحكّم في حدود عروض الأسعار على مستوى الحملة كجزء من ضبط استراتيجية عروض الأسعار. للحصول على التفاصيل، يمكنك مراجعة تحديد استراتيجية عروض أسعار أو تعديلها:
ضبط عرض سعر على مجموعة إعلانية
يوضح الرمز أدناه كيفية ضبط عرض سعر على مستوى المجموعة الإعلانية عند الإنشاء مجموعة إعلانية جديدة للفنادق.
Java
private String addHotelAdGroup( GoogleAdsClient googleAdsClient, long customerId, String campaignResourceName) { // Creates an ad group. AdGroup adGroup = AdGroup.newBuilder() .setName("Earth to Mars Cruises #" + getPrintableDateTime()) .setCampaign(campaignResourceName) // Sets the ad group type to HOTEL_ADS. This cannot be set to other types. .setType(AdGroupType.HOTEL_ADS) .setCpcBidMicros(1_000_000L) .setStatus(AdGroupStatus.ENABLED) .build(); // Creates an ad group operation. AdGroupOperation operation = AdGroupOperation.newBuilder().setCreate(adGroup).build(); // Issues a mutate request to add an ad group. try (AdGroupServiceClient adGroupServiceClient = googleAdsClient.getLatestVersion().createAdGroupServiceClient()) { MutateAdGroupResult mutateAdGroupResult = adGroupServiceClient .mutateAdGroups(Long.toString(customerId), Collections.singletonList(operation)) .getResults(0); System.out.printf( "Added a hotel ad group with resource name: '%s'%n", mutateAdGroupResult.getResourceName()); return mutateAdGroupResult.getResourceName(); } }
#C
private static string AddHotelAdGroup(GoogleAdsClient client, long customerId, string campaignResourceName) { // Get the AdGroupService. AdGroupServiceClient service = client.GetService(Services.V17.AdGroupService); // Create an ad group. AdGroup adGroup = new AdGroup() { Name = "Earth to Mars Cruise #" + ExampleUtilities.GetRandomString(), // Sets the campaign. Campaign = campaignResourceName, // Optional: Sets the ad group type to HOTEL_ADS. // This cannot be set to other types. Type = AdGroupType.HotelAds, CpcBidMicros = 10000000, Status = AdGroupStatus.Enabled }; // Create an ad group operation. AdGroupOperation adGroupOperation = new AdGroupOperation() { Create = adGroup }; // Issue a mutate request to add an ad group. MutateAdGroupsResponse response = service.MutateAdGroups(customerId.ToString(), new AdGroupOperation[] { adGroupOperation }); return response.Results[0].ResourceName; }
PHP
private static function addHotelAdGroup( GoogleAdsClient $googleAdsClient, int $customerId, string $campaignResourceName ) { // Creates an ad group. $adGroup = new AdGroup([ 'name' => 'Earth to Mars Cruise #' . Helper::getPrintableDatetime(), // Sets the campaign. 'campaign' => $campaignResourceName, // Sets the ad group type to HOTEL_ADS. // This cannot be set to other types. 'type' => AdGroupType::HOTEL_ADS, 'cpc_bid_micros' => 10000000, 'status' => AdGroupStatus::ENABLED, ]); // Creates an ad group operation. $adGroupOperation = new AdGroupOperation(); $adGroupOperation->setCreate($adGroup); // Issues a mutate request to add an ad group. $adGroupServiceClient = $googleAdsClient->getAdGroupServiceClient(); $response = $adGroupServiceClient->mutateAdGroups( MutateAdGroupsRequest::build($customerId, [$adGroupOperation]) ); /** @var AdGroup $addedAdGroup */ $addedAdGroup = $response->getResults()[0]; printf( "Added a hotel ad group with resource name '%s'.%s", $addedAdGroup->getResourceName(), PHP_EOL ); return $addedAdGroup->getResourceName(); }
Python
def add_hotel_ad_group(client, customer_id, campaign_resource_name): ad_group_service = client.get_service("AdGroupService") # Create ad group. ad_group_operation = client.get_type("AdGroupOperation") ad_group = ad_group_operation.create ad_group.name = f"Earth to Mars cruise {uuid.uuid4()}" ad_group.status = client.enums.AdGroupStatusEnum.ENABLED ad_group.campaign = campaign_resource_name # Sets the ad group type to HOTEL_ADS. This cannot be set to other types. ad_group.type_ = client.enums.AdGroupTypeEnum.HOTEL_ADS ad_group.cpc_bid_micros = 10000000 # Add the ad group. ad_group_response = ad_group_service.mutate_ad_groups( customer_id=customer_id, operations=[ad_group_operation] ) ad_group_resource_name = ad_group_response.results[0].resource_name print( "Added a hotel ad group with resource name '{ad_group_resource_name}'." ) return ad_group_resource_name
Ruby
def add_hotel_ad_group(client, customer_id, campaign_resource) # Create an ad group. ad_group_operation = client.operation.create_resource.ad_group do |ag| ag.name = generate_random_name_field("Earth to Mars Cruise") # Set the campaign. ag.campaign = campaign_resource # Optional: Set the ad group type to HOTEL_ADS. # This cannot be set to other types. ag.type = :HOTEL_ADS ag.cpc_bid_micros = 10_000_000 ag.status = :ENABLED end # Issue a mutate request to add the ad group. ad_group_service = client.service.ad_group response = ad_group_service.mutate_ad_groups( customer_id: customer_id, operations: [ad_group_operation] ) # Fetch the new ad group's resource name. ad_group_resource = response.results.first.resource_name puts "Added hotel ad group with resource name '#{ad_group_resource}'." ad_group_resource end
Perl
sub add_hotel_ad_group { my ($api_client, $customer_id, $campaign_resource_name) = @_; # Create an ad group. my $ad_group = Google::Ads::GoogleAds::V17::Resources::AdGroup->new({ name => "Earth to Mars Cruise #" . uniqid(), # Set the campaign. campaign => $campaign_resource_name, # Set the ad group type to HOTEL_ADS. # This cannot be set to other types. type => HOTEL_ADS, cpcBidMicros => 1000000, status => Google::Ads::GoogleAds::V17::Enums::AdGroupStatusEnum::ENABLED }); # Create an ad group operation. my $ad_group_operation = Google::Ads::GoogleAds::V17::Services::AdGroupService::AdGroupOperation-> new({create => $ad_group}); # Add the ad group. my $ad_group_resource_name = $api_client->AdGroupService()->mutate({ customerId => $customer_id, operations => [$ad_group_operation]})->{results}[0]{resourceName}; printf "Added a hotel ad group with resource name: '%s'.\n", $ad_group_resource_name; return $ad_group_resource_name; }
ضبط عرض سعر على عقدة وحدة مجموعة البيانات
كما هو موضّح في إنشاء مجموعات بيانات الفنادق، فإنّ "حملات الفنادق"
لن يتمّ عرض الإعلانات إلى أن يتمّ إنشاء شجرة بيانات صالحة تضمّ مجموعة بيانات واحدة على الأقل.
عقدة وحدة. كما أن العقد هي كائنات
ListingGroupInfo
التي تحتوي على
حقل ListingGroupType
تشير إلى ما إذا كانت العُقد وحدة أو قسمًا فرعيًا. جارٍ ضبط ListingGroupInfo
على
listing_group
من إجمالي روابط AdGroupCriterion
كائن ListingGroupInfo
إلى AdGroup
. يمكنك
حدّد عروض أسعار على عُقد الوحدة عن طريق ضبط الحقل percent_cpc_bid_micros
أو
الحقل cpc_bid_micros
من إجمالي AdGroupCriterion
. محاولة إجراء ذلك في التقسيم الفرعي
ستفشل العُقد مع وجود خطأ.
عند ضبط عروض الأسعار على مستوى مجموعة البيانات، يجب مراعاة ما يلي:
- لا يمكنك تحديد مبلغ عرض السعر في "جميع الفنادق". (الجذر) مجموعة بيانات الفنادق.
- ولا يمكنك ضبط مبلغ عرض السعر على قسم فرعي.
- تنصح Google بعدم تعيين عروض أسعار على الخيار "غير ذلك" العُقد التي عُقد الوحدة. عروض أسعار على "غير ذلك" يمكن أن ينتج عن العُقد (الوحدة) تأثيرات غير مقصودة على عروض أسعار إعلانات الفنادق.
يوضّح الرمز أدناه كيفية ضبط عرض سعر في عقدة وحدة مجموعة بيانات.
Java
private static String addLevel1Nodes( long customerId, long adGroupId, String rootResourceName, List<AdGroupCriterionOperation> operations, long percentCpcBidMicroAmount) { // Creates hotel class info and dimension info for 5-star hotels. ListingDimensionInfo fiveStarredDimensionInfo = ListingDimensionInfo.newBuilder() .setHotelClass(HotelClassInfo.newBuilder().setValue(5).build()) .build(); // Creates listing group info for 5-star hotels as a UNIT node. ListingGroupInfo fiveStarredUnit = ListingGroupInfo.newBuilder() .setType(ListingGroupType.UNIT) .setParentAdGroupCriterion(rootResourceName) .setCaseValue(fiveStarredDimensionInfo) .build(); // Creates an ad group criterion for 5-star hotels. AdGroupCriterion fiveStarredAdGroupCriterion = createAdGroupCriterion(customerId, adGroupId, fiveStarredUnit, percentCpcBidMicroAmount); // Decrements the temp ID for the next ad group criterion. AdGroupCriterionOperation operation = generateCreateOperation(fiveStarredAdGroupCriterion); operations.add(operation); // You can also create more UNIT nodes for other hotel classes by copying the above code in // this method and modifying the value passed to HotelClassInfo() to the value you want. // For instance, passing 4 instead of 5 in the above code will create a UNIT node of 4-star // hotels instead. // Creates hotel class info and dimension info for other hotel classes by not specifying // any attributes on those object. ListingDimensionInfo otherHotelsDimensionInfo = ListingDimensionInfo.newBuilder() .setHotelClass(HotelClassInfo.newBuilder().build()) .build(); // Creates listing group info for other hotel classes as a SUBDIVISION node, which will be // used as a parent node for children nodes of the next level. ListingGroupInfo otherHotelsSubdivision = createListingGroupInfo( ListingGroupType.SUBDIVISION, rootResourceName, otherHotelsDimensionInfo); // Creates an ad group criterion for other hotel classes. AdGroupCriterion otherHotelsAdGroupCriterion = createAdGroupCriterion( customerId, adGroupId, otherHotelsSubdivision, percentCpcBidMicroAmount); operation = generateCreateOperation(otherHotelsAdGroupCriterion); operations.add(operation); return otherHotelsAdGroupCriterion.getResourceName(); }
#C
private string AddLevel1Nodes(long customerId, long adGroupId, string rootResourceName, List<AdGroupCriterionOperation> operations, long percentCpcBidMicroAmount) { // Create listing dimension info for 5-star class hotels. ListingDimensionInfo fiveStarredListingDimensionInfo = new ListingDimensionInfo { HotelClass = new HotelClassInfo { Value = 5 } }; // Create a listing group info for 5-star hotels as a UNIT node. ListingGroupInfo fiveStarredUnit = CreateListingGroupInfo(ListingGroupType.Unit, rootResourceName, fiveStarredListingDimensionInfo); // Create an ad group criterion for 5-star hotels. AdGroupCriterion fiveStarredAdGroupCriterion = CreateAdGroupCriterion(customerId, adGroupId, fiveStarredUnit, percentCpcBidMicroAmount); // Create an operation and add it to the list of operations. operations.Add(new AdGroupCriterionOperation { Create = fiveStarredAdGroupCriterion }); // Decrement the temp ID for the next ad group criterion. nextTempId--; // You can also create more UNIT nodes for other hotel classes by copying the above code // in this method and modifying the value passed to HotelClassInfo(). // For instance, passing 4 instead of 5 in the above code will instead create a UNIT // node of 4-star hotels. // Create hotel class info and dimension info for other hotel classes by *not* // specifying any attributes on those object. ListingDimensionInfo otherHotelsListingDimensionInfo = new ListingDimensionInfo { HotelClass = new HotelClassInfo() }; // Create listing group info for other hotel classes as a SUBDIVISION node, which will // be used as a parent node for children nodes of the next level. ListingGroupInfo otherHotelsSubdivisionListingGroupInfo = CreateListingGroupInfo (ListingGroupType.Subdivision, rootResourceName, otherHotelsListingDimensionInfo); // Create an ad group criterion for other hotel classes. AdGroupCriterion otherHotelsAdGroupCriterion = CreateAdGroupCriterion(customerId, adGroupId, otherHotelsSubdivisionListingGroupInfo, percentCpcBidMicroAmount); // Create an operation and add it to the list of operations. operations.Add(new AdGroupCriterionOperation { Create = otherHotelsAdGroupCriterion }); // Decrement the temp ID for the next ad group criterion. nextTempId--; return otherHotelsAdGroupCriterion.ResourceName; }
PHP
private static function addLevel1Nodes( int $customerId, int $adGroupId, string $rootResourceName, array &$operations, int $percentCpcBidMicroAmount ) { // Creates hotel class info and dimension info for 5-star hotels. $fiveStarredDimensionInfo = new ListingDimensionInfo([ 'hotel_class' => new HotelClassInfo(['value' => 5]) ]); // Creates listing group info for 5-star hotels as a UNIT node. $fiveStarredUnit = self::createListingGroupInfo( ListingGroupType::UNIT, $rootResourceName, $fiveStarredDimensionInfo ); // Creates an ad group criterion for 5-star hotels. $fiveStarredAdGroupCriterion = self::createAdGroupCriterion( $customerId, $adGroupId, $fiveStarredUnit, $percentCpcBidMicroAmount ); // Decrements the temp ID for the next ad group criterion. self::$nextTempId--; $operation = self::generateCreateOperation($fiveStarredAdGroupCriterion); $operations[] = $operation; // You can also create more UNIT nodes for other hotel classes by copying the above code in // this method and modifying the value passed to HotelClassInfo() to the value you want. // For instance, passing 4 instead of 5 in the above code will create a UNIT node of 4-star // hotels instead. // Creates hotel class info and dimension info for other hotel classes by *not* specifying // any attributes on those object. $othersHotelsDimensionInfo = new ListingDimensionInfo([ 'hotel_class' => new HotelClassInfo() ]); // Creates listing group info for other hotel classes as a SUBDIVISION node, which will be // used as a parent node for children nodes of the next level. $otherHotelsSubDivision = self::createListingGroupInfo( ListingGroupType::SUBDIVISION, $rootResourceName, $othersHotelsDimensionInfo ); // Creates an ad group criterion for other hotel classes. $otherHotelsAdGroupCriterion = self::createAdGroupCriterion( $customerId, $adGroupId, $otherHotelsSubDivision, $percentCpcBidMicroAmount ); $operation = self::generateCreateOperation($otherHotelsAdGroupCriterion); $operations[] = $operation; self::$nextTempId--; return $otherHotelsAdGroupCriterion->getResourceName(); }
Python
def add_level1_nodes( client, customer_id, ad_group_id, root_resource_name, operations, percent_cpc_bid_micro_amount, ): """Creates child nodes on level 1, partitioned by the hotel class info. Args: client: The Google Ads API client. customer_id: The Google Ads customer ID. ad_group_id: The ad group ID to which the hotel listing group will be added. root_resource_name: The string resource name of the listing group's root node. operations: A list of AdGroupCriterionOperations. percent_cpc_bid_micro_amount: The CPC bid micro amount to be set on created ad group criteria. Returns: The string resource name of the "other hotel classes" node, which serves as the parent node for the next level of the listing tree. """ global next_temp_id # Create listing dimension info for 5-star class hotels. five_starred_listing_dimension_info = client.get_type( "ListingDimensionInfo" ) five_starred_listing_dimension_info.hotel_class.value = 5 # Create a listing group info for 5-star hotels as a UNIT node. five_starred_unit = create_listing_group_info( client, client.enums.ListingGroupTypeEnum.UNIT, root_resource_name, five_starred_listing_dimension_info, ) # Create an ad group criterion for 5-star hotels. five_starred_ad_group_criterion = create_ad_group_criterion( client, customer_id, ad_group_id, five_starred_unit, percent_cpc_bid_micro_amount, ) # Create an operation and add it to the list of operations. five_starred_ad_group_criterion_operation = client.get_type( "AdGroupCriterionOperation" ) client.copy_from( five_starred_ad_group_criterion_operation.create, five_starred_ad_group_criterion, ) operations.append(five_starred_ad_group_criterion_operation) # Decrement the temp ID for the next ad group criterion. next_temp_id -= 1 # You can also create more UNIT nodes for other hotel classes by copying the # above code in this method and modifying the hotel class value. # For instance, passing 4 instead of 5 in the above code will instead create # a UNIT node of 4-star hotels. # Create hotel class info and dimension info without any specifying # attributes. This node will then represent hotel classes other than those # already covered by UNIT nodes at this level. other_hotels_listing_dimension_info = client.get_type( "ListingDimensionInfo" ) # Set "hotel_class" as the oneof field on the ListingDimensionInfo object # without specifying the optional hotel_class field. client.copy_from( other_hotels_listing_dimension_info.hotel_class, client.get_type("HotelClassInfo"), ) # Create listing group info for other hotel classes as a SUBDIVISION node, # which will be used as a parent node for children nodes of the next level. other_hotels_subdivision_listing_group_info = create_listing_group_info( client, client.enums.ListingGroupTypeEnum.SUBDIVISION, root_resource_name, other_hotels_listing_dimension_info, ) # Create an ad group criterion for other hotel classes. other_hotels_ad_group_criterion = create_ad_group_criterion( client, customer_id, ad_group_id, other_hotels_subdivision_listing_group_info, percent_cpc_bid_micro_amount, ) # Create an operation and add it to the list of operations. other_hotels_ad_group_criterion_operation = client.get_type( "AdGroupCriterionOperation" ) client.copy_from( other_hotels_ad_group_criterion_operation.create, other_hotels_ad_group_criterion, ) operations.append(other_hotels_ad_group_criterion_operation) # Decrement the temp ID for the next ad group criterion. next_temp_id -= 1 return other_hotels_ad_group_criterion.resource_name
Ruby
def add_level1_nodes( client, customer_id, ad_group_id, root_resource_name, operations, percent_cpc_bid_micro_amount) # Creates hotel class info and dimension info for 5-star hotels. five_starred_dimension_info = client.resource.listing_dimension_info do |d| d.hotel_class = client.resource.hotel_class_info do |c| c.value = 5 end end # Creates listing group info for 5-star hotels as a UNIT node. five_starred_unit = create_listing_group_info( client, :UNIT, root_resource_name, five_starred_dimension_info, ) # Creates an ad group criterion for 5-star hotels. five_starred_ad_group_criterion = create_ad_group_criterion( client, customer_id, ad_group_id, five_starred_unit, percent_cpc_bid_micro_amount, ) operations << generate_create_operation( client, five_starred_ad_group_criterion, ) # You can also create more UNIT nodes for other hotel classes by copying the # above code in this method and modifying the value passed to HotelClassInfo() # to the value you want. # For instance, passing 4 instead of 5 in the above code will create a UNIT # node of 4-star hotels instead. # Creates hotel class info and dimension info for other hotel classes # by *not* specifying any attributes on those object. other_hotels_dimention_info = client.resource.listing_dimension_info do |d| d.hotel_class = client.resource.hotel_class_info end # Creates listing group info for other hotel classes as a SUBDIVISION node, # which will be used as a parent node for children nodes of the next level. other_hotels_subdivision = create_listing_group_info( client, :SUBDIVISION, root_resource_name, other_hotels_dimention_info, ) # Creates an ad group criterion for other hotel classes. other_hotels_ad_group_criterion = create_ad_group_criterion( client, customer_id, ad_group_id, other_hotels_subdivision, percent_cpc_bid_micro_amount, ) operations << generate_create_operation( client, other_hotels_ad_group_criterion, ) other_hotels_ad_group_criterion.resource_name end
Perl
sub add_level_1_nodes { my ($customer_id, $ad_group_id, $root_resource_name, $operations, $percent_cpc_bid_micro_amount) = @_; # Create hotel class info and dimension info for 5-star hotels. my $five_starred_dimension_info = Google::Ads::GoogleAds::V17::Common::ListingDimensionInfo->new({ hotelClass => Google::Ads::GoogleAds::V17::Common::HotelClassInfo->new({ value => 5 })}); # Create listing group info for 5-star hotels as a UNIT node. my $five_starred_unit = create_listing_group_info(UNIT, $root_resource_name, $five_starred_dimension_info); # Create an ad group criterion for 5-star hotels. my $five_starred_ad_group_criterion = create_ad_group_criterion($customer_id, $ad_group_id, $five_starred_unit, $percent_cpc_bid_micro_amount); my $operation = generate_create_operation($five_starred_ad_group_criterion); push @$operations, $operation; # You can also create more UNIT nodes for other hotel classes by copying the # above code in this method and modifying the value passed to HotelClassInfo # to the value you want. For instance, passing 4 instead of 5 in the above code # will create a UNIT node of 4-star hotels instead. # Create hotel class info and dimension info for other hotel classes by *not* # specifying any attributes on those object. my $others_hotels_dimension_info = Google::Ads::GoogleAds::V17::Common::ListingDimensionInfo->new({ hotelClass => Google::Ads::GoogleAds::V17::Common::HotelClassInfo->new()} ); # Create listing group info for other hotel classes as a SUBDIVISION node, which # will be used as a parent node for children nodes of the next level. my $other_hotels_subdivision = create_listing_group_info(SUBDIVISION, $root_resource_name, $others_hotels_dimension_info); # Create an ad group criterion for other hotel classes. my $other_hotels_ad_group_criterion = create_ad_group_criterion($customer_id, $ad_group_id, $other_hotels_subdivision, $percent_cpc_bid_micro_amount); $operation = generate_create_operation($other_hotels_ad_group_criterion); push @$operations, $operation; return $other_hotels_ad_group_criterion->{resourceName}; }