Korzystając z narzędzia KeywordPlanIdeaService
, możesz wyszukiwać nowe słowa kluczowe odpowiednie dla Twojej kampanii w sieci wyszukiwania Google oraz przeglądać dane historyczne o słowach kluczowych.
Wygeneruj propozycje
Generuj propozycje słów kluczowych do kampanii za pomocą KeywordPlanIdeaService.GenerateKeywordIdeas
.
Możesz podać słowa kluczowe i ziarna adresu URL, by wygenerować propozycje. Skonfiguruj parametry kierowania takie jak lokalizacje, język i ustawienia sieci, by zawęzić wyszukiwanie. Wyświetlane są historyczne statystyki, np. dane o liczbie wyszukiwań, które pomogą Ci określić, czy chcesz używać słów kluczowych w swojej kampanii. Dla użytkowników, którzy znają interfejs Google Ads, funkcja ta jest podobna do Planera słów kluczowych.
Dane wyjściowe służące do generowania nowych słów kluczowych możesz tworzyć na kilka sposobów:
W przypadku słów lub wyrażeń opisujących reklamowany produkt wpisz
KeywordSeed
. Może to być ogólna działalność Twojej firmy, np. hydraulicy, albo może to być oferowane produkty lub usługi, np. czyszczenie odpływów.W przypadku adresu URL strony lub całej witryny związanej z Twoją firmą wpisz
UrlSeed
. Wyjściowy adres URL jest kierowany tylko na konkretny adres URL. W przypadku braku działań wyszukiwanie automatycznie rozszerza się na strony z tej samej domeny.W przypadku zalążek adresu URL zawartość hiperlinków nie służy do generowania propozycji słów kluczowych.
Zarówno w przypadku treści wyjściowych słowa kluczowego, jak i ziarna adresu URL użyj parametru
KeywordAndUrlSeed
.Użycie słowa kluczowego
KeywordAndUrlSeed
może przynieść większą liczbę propozycji słów kluczowych niżUrlSeed
.Dla całej witryny użyj parametru
SiteSeed
. Przy użyciu nazwy domeny najwyższego poziomu, np.www.example.com
, plik źródłowy witryny generuje do 250 000 propozycji słów kluczowych na podstawie publicznie dostępnych informacji.
Aby zawęzić kierowanie:
- Ustaw język w
GenerateKeywordIdeasRequest.language
. - Ustaw lokalizację, używając
GenerateKeywordIdeasRequest.geo_target_constants
. - Ustaw sieć za pomocą
GenerateKeywordIdeasRequest.keyword_plan_network
. - Określ, czy w polu
GenerateKeywordIdeasRequest.include_adult_keywords
chcesz uwzględniać słowa kluczowe dla dorosłych. - Doprecyzuj słowa kluczowe za pomocą parametru
GenerateKeywordIdeasRequest.keyword_annotation
. - Ustaw zakres dat za pomocą
GenerateKeywordIdeasRequest.historical_metrics_options
.
Wynik ustawiony w odpowiedzi obsługuje podział na strony.
Propozycje są zwracane z danymi historycznymi, których można używać do filtrowania listy na potrzeby prognoz. Na przykład możesz kierować reklamy tylko na dużą liczbę wyszukiwań, aby zmaksymalizować zasięg kampanii, lub tylko na wyższe wyniki konkurencji, aby zwiększyć świadomość marki.
Java
private void runExample( GoogleAdsClient googleAdsClient, long customerId, long languageId, List<Long> locationIds, List<String> keywords, @Nullable String pageUrl) { try (KeywordPlanIdeaServiceClient keywordPlanServiceClient = googleAdsClient.getLatestVersion().createKeywordPlanIdeaServiceClient()) { GenerateKeywordIdeasRequest.Builder requestBuilder = GenerateKeywordIdeasRequest.newBuilder() .setCustomerId(Long.toString(customerId)) // Sets the language resource using the provided language ID. .setLanguage(ResourceNames.languageConstant(languageId)) // Sets the network. To restrict to only Google Search, change the parameter below to // KeywordPlanNetwork.GOOGLE_SEARCH. .setKeywordPlanNetwork(KeywordPlanNetwork.GOOGLE_SEARCH_AND_PARTNERS); // Adds the resource name of each location ID to the request. for (Long locationId : locationIds) { requestBuilder.addGeoTargetConstants(ResourceNames.geoTargetConstant(locationId)); } // Makes sure that keywords and/or page URL were specified. The request must have exactly one // of urlSeed, keywordSeed, or keywordAndUrlSeed set. if (keywords.isEmpty() && pageUrl == null) { throw new IllegalArgumentException( "At least one of keywords or page URL is required, but neither was specified."); } if (keywords.isEmpty()) { // Only page URL was specified, so use a UrlSeed. requestBuilder.getUrlSeedBuilder().setUrl(pageUrl); } else if (pageUrl == null) { // Only keywords were specified, so use a KeywordSeed. requestBuilder.getKeywordSeedBuilder().addAllKeywords(keywords); } else { // Both page URL and keywords were specified, so use a KeywordAndUrlSeed. requestBuilder.getKeywordAndUrlSeedBuilder().setUrl(pageUrl).addAllKeywords(keywords); } // Sends the keyword ideas request. GenerateKeywordIdeasPagedResponse response = keywordPlanServiceClient.generateKeywordIdeas(requestBuilder.build()); // Prints each result in the response. for (GenerateKeywordIdeaResult result : response.iterateAll()) { System.out.printf( "Keyword idea text '%s' has %d average monthly searches and '%s' competition.%n", result.getText(), result.getKeywordIdeaMetrics().getAvgMonthlySearches(), result.getKeywordIdeaMetrics().getCompetition()); } } }
C#
public void Run(GoogleAdsClient client, long customerId, long[] locationIds, long languageId, string[] keywordTexts, string pageUrl) { KeywordPlanIdeaServiceClient keywordPlanIdeaService = client.GetService(Services.V16.KeywordPlanIdeaService); // Make sure that keywords and/or page URL were specified. The request must have // exactly one of urlSeed, keywordSeed, or keywordAndUrlSeed set. if (keywordTexts.Length == 0 && string.IsNullOrEmpty(pageUrl)) { throw new ArgumentException("At least one of keywords or page URL is required, " + "but neither was specified."); } // Specify the optional arguments of the request as a keywordSeed, UrlSeed, // or KeywordAndUrlSeed. GenerateKeywordIdeasRequest request = new GenerateKeywordIdeasRequest() { CustomerId = customerId.ToString(), }; if (keywordTexts.Length == 0) { // Only page URL was specified, so use a UrlSeed. request.UrlSeed = new UrlSeed() { Url = pageUrl }; } else if (string.IsNullOrEmpty(pageUrl)) { // Only keywords were specified, so use a KeywordSeed. request.KeywordSeed = new KeywordSeed(); request.KeywordSeed.Keywords.AddRange(keywordTexts); } else { // Both page URL and keywords were specified, so use a KeywordAndUrlSeed. request.KeywordAndUrlSeed = new KeywordAndUrlSeed(); request.KeywordAndUrlSeed.Url = pageUrl; request.KeywordAndUrlSeed.Keywords.AddRange(keywordTexts); } // Create a list of geo target constants based on the resource name of specified // location IDs. foreach (long locationId in locationIds) { request.GeoTargetConstants.Add(ResourceNames.GeoTargetConstant(locationId)); } request.Language = ResourceNames.LanguageConstant(languageId); // Set the network. To restrict to only Google Search, change the parameter below to // KeywordPlanNetwork.GoogleSearch. request.KeywordPlanNetwork = KeywordPlanNetwork.GoogleSearchAndPartners; try { // Generate keyword ideas based on the specified parameters. var response = keywordPlanIdeaService.GenerateKeywordIdeas(request); // Iterate over the results and print its detail. foreach (GenerateKeywordIdeaResult result in response) { KeywordPlanHistoricalMetrics metrics = result.KeywordIdeaMetrics; Console.WriteLine($"Keyword idea text '{result.Text}' has " + $"{metrics.AvgMonthlySearches} average monthly searches and competition " + $"is {metrics.Competition}."); } } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; } }
PHP
public static function runExample( GoogleAdsClient $googleAdsClient, int $customerId, array $locationIds, int $languageId, array $keywords, ?string $pageUrl ) { $keywordPlanIdeaServiceClient = $googleAdsClient->getKeywordPlanIdeaServiceClient(); // Make sure that keywords and/or page URL were specified. The request must have exactly one // of urlSeed, keywordSeed, or keywordAndUrlSeed set. if (empty($keywords) && is_null($pageUrl)) { throw new \InvalidArgumentException( 'At least one of keywords or page URL is required, but neither was specified.' ); } // Specify the optional arguments of the request as a keywordSeed, urlSeed, // or keywordAndUrlSeed. $requestOptionalArgs = []; if (empty($keywords)) { // Only page URL was specified, so use a UrlSeed. $requestOptionalArgs['url_seed'] = new UrlSeed(['url' => $pageUrl]); } elseif (is_null($pageUrl)) { // Only keywords were specified, so use a KeywordSeed. $requestOptionalArgs['keyword_seed'] = new KeywordSeed(['keywords' => $keywords]); } else { // Both page URL and keywords were specified, so use a KeywordAndUrlSeed. $requestOptionalArgs['keyword_and_url_seed'] = new KeywordAndUrlSeed(['url' => $pageUrl, 'keywords' => $keywords]); } // Create a list of geo target constants based on the resource name of specified location // IDs. $geoTargetConstants = array_map(function ($locationId) { return ResourceNames::forGeoTargetConstant($locationId); }, $locationIds); // Generate keyword ideas based on the specified parameters. $response = $keywordPlanIdeaServiceClient->generateKeywordIdeas( new GenerateKeywordIdeasRequest([ // Set the language resource using the provided language ID. 'language' => ResourceNames::forLanguageConstant($languageId), 'customer_id' => $customerId, // Add the resource name of each location ID to the request. 'geo_target_constants' => $geoTargetConstants, // Set the network. To restrict to only Google Search, change the parameter below to // KeywordPlanNetwork::GOOGLE_SEARCH. 'keyword_plan_network' => KeywordPlanNetwork::GOOGLE_SEARCH_AND_PARTNERS ] + $requestOptionalArgs) ); // Iterate over the results and print its detail. foreach ($response->iterateAllElements() as $result) { /** @var GenerateKeywordIdeaResult $result */ // Note that the competition printed below is enum value. // For example, a value of 2 will be returned when the competition is 'LOW'. // A mapping of enum names to values can be found at KeywordPlanCompetitionLevel.php. printf( "Keyword idea text '%s' has %d average monthly searches and competition as %d.%s", $result->getText(), is_null($result->getKeywordIdeaMetrics()) ? 0 : $result->getKeywordIdeaMetrics()->getAvgMonthlySearches(), is_null($result->getKeywordIdeaMetrics()) ? 0 : $result->getKeywordIdeaMetrics()->getCompetition(), PHP_EOL ); } }
Python
def main( client, customer_id, location_ids, language_id, keyword_texts, page_url ): keyword_plan_idea_service = client.get_service("KeywordPlanIdeaService") keyword_competition_level_enum = ( client.enums.KeywordPlanCompetitionLevelEnum ) keyword_plan_network = ( client.enums.KeywordPlanNetworkEnum.GOOGLE_SEARCH_AND_PARTNERS ) location_rns = map_locations_ids_to_resource_names(client, location_ids) language_rn = client.get_service("GoogleAdsService").language_constant_path( language_id ) # Either keywords or a page_url are required to generate keyword ideas # so this raises an error if neither are provided. if not (keyword_texts or page_url): raise ValueError( "At least one of keywords or page URL is required, " "but neither was specified." ) # Only one of the fields "url_seed", "keyword_seed", or # "keyword_and_url_seed" can be set on the request, depending on whether # keywords, a page_url or both were passed to this function. request = client.get_type("GenerateKeywordIdeasRequest") request.customer_id = customer_id request.language = language_rn request.geo_target_constants = location_rns request.include_adult_keywords = False request.keyword_plan_network = keyword_plan_network # To generate keyword ideas with only a page_url and no keywords we need # to initialize a UrlSeed object with the page_url as the "url" field. if not keyword_texts and page_url: request.url_seed.url = page_url # To generate keyword ideas with only a list of keywords and no page_url # we need to initialize a KeywordSeed object and set the "keywords" field # to be a list of StringValue objects. if keyword_texts and not page_url: request.keyword_seed.keywords.extend(keyword_texts) # To generate keyword ideas using both a list of keywords and a page_url we # need to initialize a KeywordAndUrlSeed object, setting both the "url" and # "keywords" fields. if keyword_texts and page_url: request.keyword_and_url_seed.url = page_url request.keyword_and_url_seed.keywords.extend(keyword_texts) keyword_ideas = keyword_plan_idea_service.generate_keyword_ideas( request=request ) for idea in keyword_ideas: competition_value = idea.keyword_idea_metrics.competition.name print( f'Keyword idea text "{idea.text}" has ' f'"{idea.keyword_idea_metrics.avg_monthly_searches}" ' f'average monthly searches and "{competition_value}" ' "competition.\n" )
Ruby
def generate_keyword_ideas(customer_id, location_ids, language_id, keywords, page_url) # GoogleAdsClient will read a config file from # ENV['HOME']/google_ads_config.rb when called without parameters client = Google::Ads::GoogleAds::GoogleAdsClient.new # Make sure that keywords and/or page URL were specified. The request must # have exactly one of urlSeed, keywordSeed, or keywordAndUrlSeed set. if keywords.reject {|k| k.nil?}.empty? && page_url.nil? raise "At least one of keywords or page URL is required." end kp_idea_service = client.service.keyword_plan_idea options_hash = if keywords.empty? seed = client.resource.url_seed do |seed| seed.url = page_url end {url_seed: seed} elsif page_url.nil? seed = client.resource.keyword_seed do |seed| keywords.each do |keyword| seed.keywords << keyword end end {keyword_seed: seed} else seed = client.resource.keyword_and_url_seed do |seed| seed.url = page_url keywords.each do |keyword| seed.keywords << keyword end end {keyword_and_url_seed: seed} end geo_target_constants = location_ids.map do |location_id| client.path.geo_target_constant(location_id) end include_adult_keywords = true response = kp_idea_service.generate_keyword_ideas( customer_id: customer_id, language: client.path.language_constant(language_id), geo_target_constants: geo_target_constants, include_adult_keywords: include_adult_keywords, # To restrict to only Google Search, change the parameter below to # :GOOGLE_SEARCH keyword_plan_network: :GOOGLE_SEARCH_AND_PARTNERS, **options_hash ) response.each do |result| monthly_searches = if result.keyword_idea_metrics.nil? 0 else result.keyword_idea_metrics.avg_monthly_searches end competition = if result.keyword_idea_metrics.nil? :UNSPECIFIED else result.keyword_idea_metrics.competition end puts "Keyword idea text #{result.text} has #{monthly_searches} average " + "monthly searches and competition as #{competition}." end end
Perl
sub generate_keyword_ideas { my ( $api_client, $customer_id, $location_ids, $language_id, $keyword_texts, $page_url ) = @_; # Make sure that keywords and/or page URL were specified. The request must have # exactly one of urlSeed, keywordSeed, or keywordAndUrlSeed set. if (not scalar @$keyword_texts and not $page_url) { die "At least one of keywords or page URL is required, " . "but neither was specified."; } # Specify the optional arguments of the request as a keywordSeed, urlSeed, # or keywordAndUrlSeed. my $request_option_args = {}; if (!scalar @$keyword_texts) { # Only page URL was specified, so use a UrlSeed. $request_option_args->{urlSeed} = Google::Ads::GoogleAds::V16::Services::KeywordPlanIdeaService::UrlSeed-> new({ url => $page_url }); } elsif (not $page_url) { # Only keywords were specified, so use a KeywordSeed. $request_option_args->{keywordSeed} = Google::Ads::GoogleAds::V16::Services::KeywordPlanIdeaService::KeywordSeed ->new({ keywords => $keyword_texts }); } else { # Both page URL and keywords were specified, so use a KeywordAndUrlSeed. $request_option_args->{keywordAndUrlSeed} = Google::Ads::GoogleAds::V16::Services::KeywordPlanIdeaService::KeywordAndUrlSeed ->new({ url => $page_url, keywords => $keyword_texts }); } # Create a list of geo target constants based on the resource name of specified # location IDs. my $geo_target_constants = [ map ( Google::Ads::GoogleAds::V16::Utils::ResourceNames::geo_target_constant( $_), @$location_ids)]; # Generate keyword ideas based on the specified parameters. my $keyword_ideas_response = $api_client->KeywordPlanIdeaService()->generate_keyword_ideas({ customerId => $customer_id, # Set the language resource using the provided language ID. language => Google::Ads::GoogleAds::V16::Utils::ResourceNames::language_constant( $language_id), # Add the resource name of each location ID to the request. geoTargetConstants => $geo_target_constants, # Set the network. To restrict to only Google Search, change the parameter below # to GOOGLE_SEARCH. keywordPlanNetwork => GOOGLE_SEARCH_AND_PARTNERS, %$request_option_args }); # Iterate over the results and print its detail. foreach my $result (@{$keyword_ideas_response->{results}}) { printf "Keyword idea text '%s' has %d average monthly searches " . "and '%s' competition.\n", $result->{text}, $result->{keywordIdeaMetrics}{avgMonthlySearches} ? $result->{keywordIdeaMetrics}{avgMonthlySearches} : 0, $result->{keywordIdeaMetrics}{competition} ? $result->{keywordIdeaMetrics}{competition} : "undef"; } return 1; }
Mapowanie do interfejsu
Narzędzie KeywordPlanIdeaService.GenerateKeywordIdeas
ma podobną funkcjonalność w Planerze słów kluczowych w interfejsie.
Interfejs Planera słów kluczowych | Interfejs Google Ads API |
---|---|
Wpisz słowa kluczowe i adresy URL | |
Lokalizacje | GenerateKeywordIdeasRequest.geo_target_constants |
Słowa kluczowe dla dorosłych | GenerateKeywordIdeasRequest.include_adult_keywords |
Język | GenerateKeywordIdeasRequest.language |
Sieci wyszukiwania | GenerateKeywordIdeasRequest.keyword_plan_network |
Sprecyzuj słowa kluczowe | GenerateKeywordIdeasRequest.keyword_annotation |
Zakres dat | GenerateKeywordIdeasRequest.historical_metrics_options |
Wyniki: słowo kluczowe | GenerateKeywordIdeaResult.text |
Wyniki: dane | GenerateKeywordIdeaResult.keyword_idea_metrics |