Anahtar Kelime Fikirleri

KeywordPlanIdeaService sayesinde, Google Arama Ağı kampanyanızla alakalı yeni anahtar kelimeler arayabilir. veya anahtar kelimelerle ilgili geçmiş metrikleri bulabilirsiniz.

Fikir üretme

KeywordPlanIdeaService.GenerateKeywordIdeas ile bir kampanya için anahtar kelime fikirleri oluşturun.

Fikir oluşturmak için anahtar kelime ve URL temelleri sağlayabilirsiniz. Aramanızı daraltmak için konum, dil ve ağ ayarları gibi hedefleme parametrelerini ayarlayın. Arama hacmi verileri gibi geçmiş istatistikler, Search Ads 360'a kampanyanız için anahtar kelimeleri kullanmak isteyip istemediğinizi belirlemenize yardımcı olabilir. Google Ads kullanıcı arayüzüne aşina olan kullanıcılar için bu, Anahtar Kelime Planlayıcı'ya benzer.

Yeni anahtar kelimeler oluşturmak için tohum oluşturmanın birkaç yolu vardır:

  • Reklamını yaptığınız ürün veya hizmeti açıklayan kelimeler ya da kelime öbekleri için KeywordSeed simgesini kullanın. Bu, hedeflediğiniz genel bir işletme türü (ör. tesisatçılar) veya sunduğunuz bir ürün ya da hizmet (ör. kanalizasyon temizliği) olabilir.

  • İşletmenizle ilgili bir web sayfasının veya web sitesinin URL'si için UrlSeed. URL başlangıç noktası yalnızca belirli bir URL'yi hedefler. İsabet yoksa arama otomatik olarak tüm sayfalara genişletilir oluşturabilirsiniz.

    URL tohumları için köprülerin içeriği, anahtar kelime fikirleri oluşturmak amacıyla kullanılmaz.

  • Hem anahtar kelime tohumları hem de URL tohumları için KeywordAndUrlSeed kullanın.

    KeywordAndUrlSeed kullanmak, yalnızca UrlSeed'e kıyasla daha fazla anahtar kelime fikrinin sunulmasına neden olabilir.

  • Sitenin tamamı için SiteSeed değerini kullanın. www.example.com gibi bir üst düzey alan adı verildiğinde site tohumu, herkese açık bilgilerden 250.000'e kadar anahtar kelime fikri oluşturur.

Hedeflemenizi daraltmak için şunları yapabilirsiniz:

Yanıtta bulunan sonuç kümesi sayfalandırmayı destekler.

Fikirlerin geçmiş metrikleri de döndürülür. Bu metrikler, tahminlerle birlikte kullanılacak bir listeyi filtrelemek için kullanılabilir. Örneğin, yalnızca yüksek kaliteli kampanyanızın erişimini artırmak için daha fazla arama hacmine Bilinirliğinizi artırmak için yalnızca daha yüksek rekabet puanlarını hedefleyin.

Java

private void runExample(
    GoogleAdsClient googleAdsClient,
    long customerId,
    long languageId,
    List<Long> locationIds,
    List<String> keywords,
    @Nullable String pageUrl) {
  try (KeywordPlanIdeaServiceClient keywordPlanServiceClient =
      googleAdsClient.getLatestVersion().createKeywordPlanIdeaServiceClient()) {
    GenerateKeywordIdeasRequest.Builder requestBuilder =
        GenerateKeywordIdeasRequest.newBuilder()
            .setCustomerId(Long.toString(customerId))
            // Sets the language resource using the provided language ID.
            .setLanguage(ResourceNames.languageConstant(languageId))
            // Sets the network. To restrict to only Google Search, change the parameter below to
            // KeywordPlanNetwork.GOOGLE_SEARCH.
            .setKeywordPlanNetwork(KeywordPlanNetwork.GOOGLE_SEARCH_AND_PARTNERS);

    // Adds the resource name of each location ID to the request.
    for (Long locationId : locationIds) {
      requestBuilder.addGeoTargetConstants(ResourceNames.geoTargetConstant(locationId));
    }

    // Makes sure that keywords and/or page URL were specified. The request must have exactly one
    // of urlSeed, keywordSeed, or keywordAndUrlSeed set.
    if (keywords.isEmpty() && pageUrl == null) {
      throw new IllegalArgumentException(
          "At least one of keywords or page URL is required, but neither was specified.");
    }

    if (keywords.isEmpty()) {
      // Only page URL was specified, so use a UrlSeed.
      requestBuilder.getUrlSeedBuilder().setUrl(pageUrl);
    } else if (pageUrl == null) {
      // Only keywords were specified, so use a KeywordSeed.
      requestBuilder.getKeywordSeedBuilder().addAllKeywords(keywords);
    } else {
      // Both page URL and keywords were specified, so use a KeywordAndUrlSeed.
      requestBuilder.getKeywordAndUrlSeedBuilder().setUrl(pageUrl).addAllKeywords(keywords);
    }

    // Sends the keyword ideas request.
    GenerateKeywordIdeasPagedResponse response =
        keywordPlanServiceClient.generateKeywordIdeas(requestBuilder.build());
    // Prints each result in the response.
    for (GenerateKeywordIdeaResult result : response.iterateAll()) {
      System.out.printf(
          "Keyword idea text '%s' has %d average monthly searches and '%s' competition.%n",
          result.getText(),
          result.getKeywordIdeaMetrics().getAvgMonthlySearches(),
          result.getKeywordIdeaMetrics().getCompetition());
    }
  }
}
GenerateKeywordIdeas.java

C#

public void Run(GoogleAdsClient client, long customerId, long[] locationIds,
    long languageId, string[] keywordTexts, string pageUrl)
{
    KeywordPlanIdeaServiceClient keywordPlanIdeaService =
        client.GetService(Services.V18.KeywordPlanIdeaService);

    // Make sure that keywords and/or page URL were specified. The request must have
    // exactly one of urlSeed, keywordSeed, or keywordAndUrlSeed set.
    if (keywordTexts.Length == 0 && string.IsNullOrEmpty(pageUrl))
    {
        throw new ArgumentException("At least one of keywords or page URL is required, " +
            "but neither was specified.");
    }

    // Specify the optional arguments of the request as a keywordSeed, UrlSeed,
    // or KeywordAndUrlSeed.
    GenerateKeywordIdeasRequest request = new GenerateKeywordIdeasRequest()
    {
        CustomerId = customerId.ToString(),
    };

    if (keywordTexts.Length == 0)
    {
        // Only page URL was specified, so use a UrlSeed.
        request.UrlSeed = new UrlSeed()
        {
            Url = pageUrl
        };
    }
    else if (string.IsNullOrEmpty(pageUrl))
    {
        // Only keywords were specified, so use a KeywordSeed.
        request.KeywordSeed = new KeywordSeed();
        request.KeywordSeed.Keywords.AddRange(keywordTexts);
    }
    else
    {
        // Both page URL and keywords were specified, so use a KeywordAndUrlSeed.
        request.KeywordAndUrlSeed = new KeywordAndUrlSeed();
        request.KeywordAndUrlSeed.Url = pageUrl;
        request.KeywordAndUrlSeed.Keywords.AddRange(keywordTexts);
    }

    // Create a list of geo target constants based on the resource name of specified
    // location IDs.
    foreach (long locationId in locationIds)
    {
        request.GeoTargetConstants.Add(ResourceNames.GeoTargetConstant(locationId));
    }

    request.Language = ResourceNames.LanguageConstant(languageId);
    // Set the network. To restrict to only Google Search, change the parameter below to
    // KeywordPlanNetwork.GoogleSearch.
    request.KeywordPlanNetwork = KeywordPlanNetwork.GoogleSearchAndPartners;

    try
    {
        // Generate keyword ideas based on the specified parameters.
        var response =
            keywordPlanIdeaService.GenerateKeywordIdeas(request);

        // Iterate over the results and print its detail.
        foreach (GenerateKeywordIdeaResult result in response)
        {
            KeywordPlanHistoricalMetrics metrics = result.KeywordIdeaMetrics;
            Console.WriteLine($"Keyword idea text '{result.Text}' has " +
                $"{metrics.AvgMonthlySearches} average monthly searches and competition " +
                $"is {metrics.Competition}.");
        }
    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}
GenerateKeywordIdeas.cs

PHP

public static function runExample(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    array $locationIds,
    int $languageId,
    array $keywords,
    ?string $pageUrl
) {
    $keywordPlanIdeaServiceClient = $googleAdsClient->getKeywordPlanIdeaServiceClient();

    // Make sure that keywords and/or page URL were specified. The request must have exactly one
    // of urlSeed, keywordSeed, or keywordAndUrlSeed set.
    if (empty($keywords) && is_null($pageUrl)) {
        throw new \InvalidArgumentException(
            'At least one of keywords or page URL is required, but neither was specified.'
        );
    }

    // Specify the optional arguments of the request as a keywordSeed, urlSeed,
    // or keywordAndUrlSeed.
    $requestOptionalArgs = [];
    if (empty($keywords)) {
        // Only page URL was specified, so use a UrlSeed.
        $requestOptionalArgs['url_seed'] = new UrlSeed(['url' => $pageUrl]);
    } elseif (is_null($pageUrl)) {
        // Only keywords were specified, so use a KeywordSeed.
        $requestOptionalArgs['keyword_seed'] = new KeywordSeed(['keywords' => $keywords]);
    } else {
        // Both page URL and keywords were specified, so use a KeywordAndUrlSeed.
        $requestOptionalArgs['keyword_and_url_seed'] =
            new KeywordAndUrlSeed(['url' => $pageUrl, 'keywords' => $keywords]);
    }

    // Create a list of geo target constants based on the resource name of specified location
    // IDs.
    $geoTargetConstants =  array_map(function ($locationId) {
        return ResourceNames::forGeoTargetConstant($locationId);
    }, $locationIds);

    // Generate keyword ideas based on the specified parameters.
    $response = $keywordPlanIdeaServiceClient->generateKeywordIdeas(
        new GenerateKeywordIdeasRequest([
            // Set the language resource using the provided language ID.
            'language' => ResourceNames::forLanguageConstant($languageId),
            'customer_id' => $customerId,
            // Add the resource name of each location ID to the request.
            'geo_target_constants' => $geoTargetConstants,
            // Set the network. To restrict to only Google Search, change the parameter below to
            // KeywordPlanNetwork::GOOGLE_SEARCH.
            'keyword_plan_network' => KeywordPlanNetwork::GOOGLE_SEARCH_AND_PARTNERS
        ] + $requestOptionalArgs)
    );

    // Iterate over the results and print its detail.
    foreach ($response->iterateAllElements() as $result) {
        /** @var GenerateKeywordIdeaResult $result */
        // Note that the competition printed below is enum value.
        // For example, a value of 2 will be returned when the competition is 'LOW'.
        // A mapping of enum names to values can be found at KeywordPlanCompetitionLevel.php.
        printf(
            "Keyword idea text '%s' has %d average monthly searches and competition as %d.%s",
            $result->getText(),
            is_null($result->getKeywordIdeaMetrics()) ?
                0 : $result->getKeywordIdeaMetrics()->getAvgMonthlySearches(),
            is_null($result->getKeywordIdeaMetrics()) ?
                0 : $result->getKeywordIdeaMetrics()->getCompetition(),
            PHP_EOL
        );
    }
}
GenerateKeywordIdeas.php

Python

def main(
    client, customer_id, location_ids, language_id, keyword_texts, page_url
):
    keyword_plan_idea_service = client.get_service("KeywordPlanIdeaService")
    keyword_competition_level_enum = (
        client.enums.KeywordPlanCompetitionLevelEnum
    )
    keyword_plan_network = (
        client.enums.KeywordPlanNetworkEnum.GOOGLE_SEARCH_AND_PARTNERS
    )
    location_rns = map_locations_ids_to_resource_names(client, location_ids)
    language_rn = client.get_service("GoogleAdsService").language_constant_path(
        language_id
    )

    # Either keywords or a page_url are required to generate keyword ideas
    # so this raises an error if neither are provided.
    if not (keyword_texts or page_url):
        raise ValueError(
            "At least one of keywords or page URL is required, "
            "but neither was specified."
        )

    # Only one of the fields "url_seed", "keyword_seed", or
    # "keyword_and_url_seed" can be set on the request, depending on whether
    # keywords, a page_url or both were passed to this function.
    request = client.get_type("GenerateKeywordIdeasRequest")
    request.customer_id = customer_id
    request.language = language_rn
    request.geo_target_constants = location_rns
    request.include_adult_keywords = False
    request.keyword_plan_network = keyword_plan_network

    # To generate keyword ideas with only a page_url and no keywords we need
    # to initialize a UrlSeed object with the page_url as the "url" field.
    if not keyword_texts and page_url:
        request.url_seed.url = page_url

    # To generate keyword ideas with only a list of keywords and no page_url
    # we need to initialize a KeywordSeed object and set the "keywords" field
    # to be a list of StringValue objects.
    if keyword_texts and not page_url:
        request.keyword_seed.keywords.extend(keyword_texts)

    # To generate keyword ideas using both a list of keywords and a page_url we
    # need to initialize a KeywordAndUrlSeed object, setting both the "url" and
    # "keywords" fields.
    if keyword_texts and page_url:
        request.keyword_and_url_seed.url = page_url
        request.keyword_and_url_seed.keywords.extend(keyword_texts)

    keyword_ideas = keyword_plan_idea_service.generate_keyword_ideas(
        request=request
    )

    for idea in keyword_ideas:
        competition_value = idea.keyword_idea_metrics.competition.name
        print(
            f'Keyword idea text "{idea.text}" has '
            f'"{idea.keyword_idea_metrics.avg_monthly_searches}" '
            f'average monthly searches and "{competition_value}" '
            "competition.\n"
        )
generate_keyword_ideas.py

Ruby

def generate_keyword_ideas(customer_id, location_ids, language_id, keywords,
    page_url)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  # Make sure that keywords and/or page URL were specified. The request must
  # have exactly one of urlSeed, keywordSeed, or keywordAndUrlSeed set.
  if keywords.reject {|k| k.nil?}.empty? && page_url.nil?
    raise "At least one of keywords or page URL is required."
  end

  kp_idea_service = client.service.keyword_plan_idea

  options_hash = if keywords.empty?
                   seed = client.resource.url_seed do |seed|
                     seed.url = page_url
                   end
                   {url_seed: seed}
                 elsif page_url.nil?
                   seed = client.resource.keyword_seed do |seed|
                     keywords.each do |keyword|
                       seed.keywords << keyword
                     end
                   end
                   {keyword_seed: seed}
                 else
                   seed = client.resource.keyword_and_url_seed do |seed|
                     seed.url = page_url
                     keywords.each do |keyword|
                       seed.keywords << keyword
                     end
                   end
                   {keyword_and_url_seed: seed}
                 end

  geo_target_constants = location_ids.map do |location_id|
    client.path.geo_target_constant(location_id)
  end

  include_adult_keywords = true

  response = kp_idea_service.generate_keyword_ideas(
    customer_id: customer_id,
    language: client.path.language_constant(language_id),
    geo_target_constants: geo_target_constants,
    include_adult_keywords: include_adult_keywords,
    # To restrict to only Google Search, change the parameter below to
    # :GOOGLE_SEARCH
    keyword_plan_network: :GOOGLE_SEARCH_AND_PARTNERS,
    **options_hash
  )

  response.each do |result|
    monthly_searches = if result.keyword_idea_metrics.nil?
                         0
                       else
                         result.keyword_idea_metrics.avg_monthly_searches
                       end
    competition = if result.keyword_idea_metrics.nil?
                    :UNSPECIFIED
                  else
                    result.keyword_idea_metrics.competition
                  end
    puts "Keyword idea text #{result.text} has #{monthly_searches} average " +
        "monthly searches and competition as #{competition}."
  end
end
generate_keyword_ideas.rb

Perl

sub generate_keyword_ideas {
  my (
    $api_client,  $customer_id,   $location_ids,
    $language_id, $keyword_texts, $page_url
  ) = @_;

  # Make sure that keywords and/or page URL were specified. The request must have
  # exactly one of urlSeed, keywordSeed, or keywordAndUrlSeed set.
  if (not scalar @$keyword_texts and not $page_url) {
    die "At least one of keywords or page URL is required, " .
      "but neither was specified.";
  }

  # Specify the optional arguments of the request as a keywordSeed, urlSeed,
  # or keywordAndUrlSeed.
  my $request_option_args = {};
  if (!scalar @$keyword_texts) {
    # Only page URL was specified, so use a UrlSeed.
    $request_option_args->{urlSeed} =
      Google::Ads::GoogleAds::V18::Services::KeywordPlanIdeaService::UrlSeed->
      new({
        url => $page_url
      });
  } elsif (not $page_url) {
    # Only keywords were specified, so use a KeywordSeed.
    $request_option_args->{keywordSeed} =
      Google::Ads::GoogleAds::V18::Services::KeywordPlanIdeaService::KeywordSeed
      ->new({
        keywords => $keyword_texts
      });
  } else {
    # Both page URL and keywords were specified, so use a KeywordAndUrlSeed.
    $request_option_args->{keywordAndUrlSeed} =
      Google::Ads::GoogleAds::V18::Services::KeywordPlanIdeaService::KeywordAndUrlSeed
      ->new({
        url      => $page_url,
        keywords => $keyword_texts
      });
  }

  # Create a list of geo target constants based on the resource name of specified
  # location IDs.
  my $geo_target_constants = [
    map (
      Google::Ads::GoogleAds::V18::Utils::ResourceNames::geo_target_constant(
        $_),
      @$location_ids)];

  # Generate keyword ideas based on the specified parameters.
  my $keyword_ideas_response =
    $api_client->KeywordPlanIdeaService()->generate_keyword_ideas({
      customerId => $customer_id,
      # Set the language resource using the provided language ID.
      language =>
        Google::Ads::GoogleAds::V18::Utils::ResourceNames::language_constant(
        $language_id),
      # Add the resource name of each location ID to the request.
      geoTargetConstants => $geo_target_constants,
      # Set the network. To restrict to only Google Search, change the parameter below
      # to GOOGLE_SEARCH.
      keywordPlanNetwork => GOOGLE_SEARCH_AND_PARTNERS,
      %$request_option_args
    });

  # Iterate over the results and print its detail.
  foreach my $result (@{$keyword_ideas_response->{results}}) {
    printf "Keyword idea text '%s' has %d average monthly searches " .
      "and '%s' competition.\n", $result->{text},
      $result->{keywordIdeaMetrics}{avgMonthlySearches}
      ? $result->{keywordIdeaMetrics}{avgMonthlySearches}
      : 0,
      $result->{keywordIdeaMetrics}{competition}
      ? $result->{keywordIdeaMetrics}{competition}
      : "undef";
  }

  return 1;
}
generate_keyword_ideas.pl

Kullanıcı arayüzüyle eşleme

KeywordPlanIdeaService.GenerateKeywordIdeas kullanıcı arayüzündeki Anahtar Kelime Planlayıcı'da benzer işlevlere sahiptir.

Anahtar Kelime Planlayıcı kullanıcı arayüzü Google Ads API
Anahtar kelimeler ve URL'ler girme
Konumlar GenerateKeywordIdeasRequest.geo_target_constants
Yetişkinlere Yönelik Anahtar Kelimeler GenerateKeywordIdeasRequest.include_adult_keywords
Dil GenerateKeywordIdeasRequest.language
Arama Ağları GenerateKeywordIdeasRequest.keyword_plan_network
Anahtar Kelimeleri Hassaslaştırın GenerateKeywordIdeasRequest.keyword_annotation
Tarih Aralığı GenerateKeywordIdeasRequest.historical_metrics_options
Sonuçlar: Anahtar kelime GenerateKeywordIdeaResult.text
Sonuçlar: Metrikler GenerateKeywordIdeaResult.keyword_idea_metrics
Önceki
Genel bakış
Sonraki
Reklam grubu temaları oluşturma