Dopo aver raccolto le impostazioni di targeting e un mix di prodotti per il tuo piano media, puoi generare una curva dei budget rispetto alla copertura potenziale utilizzando il metodo GenerateReachForecast in ReachPlanService. Consulta il glossario e la guida al piano media per i dettagli sui campi di richiesta.
Salvataggio delle curve
Puoi salvare solo le singole curve per semplificare l'accesso agli utenti. È severamente vietato memorizzare le curve in massa. Se devi generare curve in massa, verifica prima con il tuo rappresentante di Google.
Modifiche per YouTube Select
YouTube Select (YTS) nel servizio del piano di copertura ora supporta il targeting a livello di selezione, rispetto al precedente run-of-network, per tutte le località di YouTube Analytics idonee con i prezzi di Prenotazione istantanea. Con Prenotazione istantanea, possono verificarsi due nuovi errori nella versione 15 e successive quando si richiede una previsione per YTS:
Le versioni precedenti generano invece un errore "UNKNOWN.
Esempio di codice
La curva include la copertura di impressioni e utenti in numeri assoluti, nonché le dimensioni dell'universo corrispondenti alla popolazione censita e alla dimensione del pubblico di YouTube per il gruppo demografico e il paese richiesti.
Java
private void getReachCurve(
ReachPlanServiceClient reachPlanServiceClient, GenerateReachForecastRequest request) {
GenerateReachForecastResponse response = reachPlanServiceClient.generateReachForecast(request);
System.out.println("Reach curve output:");
System.out.println(
"Currency, Cost Micros, On-Target Reach, On-Target Imprs, Total Reach, Total Imprs,"
+ " Products");
for (ReachForecast point : response.getReachCurve().getReachForecastsList()) {
System.out.printf(
"%s, \"",
Joiner.on(", ")
.join(
request.getCurrencyCode(),
String.valueOf(point.getCostMicros()),
String.valueOf(point.getForecast().getOnTargetReach()),
String.valueOf(point.getForecast().getOnTargetImpressions()),
String.valueOf(point.getForecast().getTotalReach()),
String.valueOf(point.getForecast().getTotalImpressions())));
for (PlannedProductReachForecast product : point.getPlannedProductReachForecastsList()) {
System.out.printf("[Product: %s, ", product.getPlannableProductCode());
System.out.printf("Budget Micros: %s]", product.getCostMicros());
}
System.out.printf("\"%n");
}
}
C#
public void GetReachCurve(ReachPlanServiceClient reachPlanService,
GenerateReachForecastRequest request)
{
GenerateReachForecastResponse response = reachPlanService.GenerateReachForecast(
request);
Console.WriteLine("Reach curve output:");
Console.WriteLine(
"Currency, Cost Micros, On-Target Reach, On-Target Impressions, Total Reach," +
" Total Impressions, Products");
foreach (ReachForecast point in response.ReachCurve.ReachForecasts)
{
Console.Write($"{request.CurrencyCode}, ");
Console.Write($"{point.CostMicros}, ");
Console.Write($"{point.Forecast.OnTargetReach}, ");
Console.Write($"{point.Forecast.OnTargetImpressions}, ");
Console.Write($"{point.Forecast.TotalReach}, ");
Console.Write($"{point.Forecast.TotalImpressions}, ");
Console.Write("\"[");
foreach (PlannedProductReachForecast productReachForecast in
point.PlannedProductReachForecasts)
{
Console.Write($"(Product: {productReachForecast.PlannableProductCode}, ");
Console.Write($"Budget Micros: {productReachForecast.CostMicros}), ");
}
Console.WriteLine("]\"");
}
}
PHP
private static function getReachCurve(
GoogleAdsClient $googleAdsClient,
int $customerId,
array $productMix,
string $locationId,
string $currencyCode
) {
// Valid durations are between 1 and 90 days.
$duration = new CampaignDuration(['duration_in_days' => 28]);
$targeting = new Targeting([
'plannable_location_id' => $locationId,
'age_range' => ReachPlanAgeRange::AGE_RANGE_18_65_UP,
'genders' => [
new GenderInfo(['type' => GenderType::FEMALE]),
new GenderInfo(['type' => GenderType::MALE])
],
'devices' => [
new DeviceInfo(['type' => Device::DESKTOP]),
new DeviceInfo(['type' => Device::MOBILE]),
new DeviceInfo(['type' => Device::TABLET])
]
]);
// See the docs for defaults and valid ranges:
// https://developers.google.com/google-ads/api/reference/rpc/latest/GenerateReachForecastRequest
$response = $googleAdsClient->getReachPlanServiceClient()->generateReachForecast(
GenerateReachForecastRequest::build($customerId, $duration, $productMix)
->setCurrencyCode($currencyCode)
->setTargeting($targeting)
);
printf(
"Reach curve output:%sCurrency, Cost Micros, On-Target Reach, On-Target Imprs," .
" Total Reach, Total Imprs, Products%s",
PHP_EOL,
PHP_EOL
);
foreach ($response->getReachCurve()->getReachForecasts() as $point) {
$products = '';
/** @var ReachForecast $point */
foreach ($point->getPlannedProductReachForecasts() as $plannedProductReachForecast) {
/** @var PlannedProductReachForecast $plannedProductReachForecast */
$products .= sprintf(
'(Product: %s, Budget Micros: %s)',
$plannedProductReachForecast->getPlannableProductCode(),
$plannedProductReachForecast->getCostMicros()
);
}
printf(
"%s, %d, %d, %d, %d, %d, %s%s",
$currencyCode,
$point->getCostMicros(),
$point->getForecast()->getOnTargetReach(),
$point->getForecast()->getOnTargetImpressions(),
$point->getForecast()->getTotalReach(),
$point->getForecast()->getTotalImpressions(),
$products,
PHP_EOL
);
}
}
Python
def request_reach_curve(
client, customer_id, product_mix, location_id, currency_code
):
"""Creates a sample request for a given product mix.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: The customer ID for the reach forecast.
product_mix: The product mix for the reach forecast.
location_id: The location ID to plan for.
currency_code: Three-character ISO 4217 currency code.
"""
# See the docs for defaults and valid ranges:
# https://developers.google.com/google-ads/api/reference/rpc/latest/GenerateReachForecastRequest
request = client.get_type("GenerateReachForecastRequest")
request.customer_id = customer_id
# Valid durations are between 1 and 90 days.
request.campaign_duration.duration_in_days = 28
request.currency_code = currency_code
request.cookie_frequency_cap = 0
request.min_effective_frequency = 1
request.planned_products = product_mix
request.targeting.plannable_location_id = location_id
request.targeting.age_range = (
client.enums.ReachPlanAgeRangeEnum.AGE_RANGE_18_65_UP
)
# Add gender targeting to the request.
for gender_type in [
client.enums.GenderTypeEnum.FEMALE,
client.enums.GenderTypeEnum.MALE,
]:
gender = client.get_type("GenderInfo")
gender.type_ = gender_type
request.targeting.genders.append(gender)
# Add device targeting to the request.
for device_type in [
client.enums.DeviceEnum.DESKTOP,
client.enums.DeviceEnum.MOBILE,
client.enums.DeviceEnum.TABLET,
]:
device = client.get_type("DeviceInfo")
device.type_ = device_type
request.targeting.devices.append(device)
reach_plan_service = client.get_service("ReachPlanService")
response = reach_plan_service.generate_reach_forecast(request=request)
print(
"Currency, Cost, On-Target Reach, On-Target Imprs, Total Reach,"
" Total Imprs, Products"
)
for point in response.reach_curve.reach_forecasts:
product_splits = []
for p in point.planned_product_reach_forecasts:
product_splits.append(
{p.plannable_product_code: p.cost_micros / ONE_MILLION}
)
print(
[
currency_code,
point.cost_micros / ONE_MILLION,
point.forecast.on_target_reach,
point.forecast.on_target_impressions,
point.forecast.total_reach,
point.forecast.total_impressions,
product_splits,
]
)
Ruby
def get_reach_curve(
client,
reach_plan_service,
customer_id,
product_mix,
location_id,
currency_code)
duration = client.resource.campaign_duration do |d|
# Valid durations are between 1 and 90 days.
d.duration_in_days = 28
end
targeting = client.resource.targeting do |t|
t.plannable_location_id = location_id
t.age_range = :AGE_RANGE_18_65_UP
t.genders << client.resource.gender_info do |gender|
gender.type = :FEMALE
end
t.genders << client.resource.gender_info do |gender|
gender.type = :MALE
end
t.devices << client.resource.device_info do |device|
device.type = :DESKTOP
end
t.devices << client.resource.device_info do |device|
device.type = :MOBILE
end
t.devices << client.resource.device_info do |device|
device.type = :TABLET
end
end
# See the docs for defaults and valid ranges:
# https://developers.google.com/google-ads/api/reference/rpc/latest/GenerateReachForecastRequest
response = reach_plan_service.generate_reach_forecast(
customer_id: customer_id,
campaign_duration: duration,
planned_products: product_mix,
currency_code: currency_code,
targeting: targeting,
)
puts "Reach curve output:"
puts "Currency, Cost Micros, On-Target Reach, On-Target Imprs, " \
"Total Reach, Total Imprs, Products"
response.reach_curve.reach_forecasts.each do |point|
products = ""
point.planned_product_reach_forecasts.each do |product|
products += "(Product: #{product.plannable_product_code}, "\
"Cost Micros: #{product.cost_micros})"
end
puts "#{currency_code}, #{point.cost_micros}, " \
"#{point.forecast.on_target_reach}, " \
"#{point.forecast.on_target_impressions}, " \
"#{point.forecast.total_reach}, " \
"#{point.forecast.total_impressions}, " \
"#{products}"
end
end
Perl
sub pull_reach_curve {
my ($reach_plan_service, $reach_request) = @_;
my $response = $reach_plan_service->generate_reach_forecast($reach_request);
print "Reach curve output:\n";
print "Currency,\tCost Micros,\tOn-Target Reach,\tOn-Target Imprs,\t" .
"Total Reach,\tTotal Imprs,\tProducts\n";
foreach my $point (@{$response->{reachCurve}{reachForecasts}}) {
printf "%s,\t%d,\t%d,\t%d,\t%d,\t%d,\t'[", $reach_request->{currencyCode},
$point->{costMicros}, $point->{forecast}{onTargetReach},
$point->{forecast}{onTargetImpressions}, $point->{forecast}{totalReach},
$point->{forecast}{totalImpressions};
foreach my $productReachForecast (@{$point->{plannedProductReachForecasts}})
{
printf "(Product: %s, Budget Micros: %d), ",
$productReachForecast->{plannableProductCode},
$productReachForecast->{costMicros};
}
print "]'\n";
}
}