Google कई तरह के प्रॉडक्ट और ऑडियंस उपलब्ध कराता है, जिनका इस्तेमाल करके
कैंपेन बनाए जा सकते हैं. हालांकि, हो सकता है कि आपको प्लान बनाने का तरीका न पता हो. इसमें मदद करने के लिए, ReachPlanService
खोज करने के ऐसे तरीके बताता है जिनका इस्तेमाल करके कर्व जनरेट किया जा सकता है.
ऑडियंस टारगेटिंग
मीडिया प्लान का पहला कॉम्पोनेंट ऑडियंस टारगेटिंग है, जिसमें ये टारगेट मानदंड शामिल हो सकते हैं:
- ऑडियंस
- रेफ़रंस
AudienceTargeting
. - आयु सीमाएं
ReachPlanAgeRange
सूची देखें.- लिंग
GenderInfo
शर्त देखें.- डिवाइस
DeviceInfo
शर्त देखें.- जगहों की जानकारी की रिपोर्ट
- इस्तेमाल की जा सकने वाली जगह के आईडी ढूंढने के लिए,
ListPlannableLocations
तरीके का इस्तेमाल करें. - नेटवर्क
- लागू होने वाले नेटवर्क ढूंढने के लिए
ListPlannableLocations
तरीके का इस्तेमाल करें. ये नेटवर्क, प्रॉडक्ट और क्षेत्र के हिसाब से अलग-अलग हो सकते हैं.
प्रॉडक्ट मिक्स
कर्व जनरेट करने के लिए टारगेटिंग की जानकारी के अलावा, आपको प्रॉडक्ट मिक्स तय करना होगा.
ListPlannableProducts
ReachPlanService
पर मौजूद तरीका, किसी जगह के आईडी के लिए उपलब्ध नए फ़ॉर्मैट दिखाता है. इन्हें plannable_product_code
और ProductMetadata
के plannable_product_name
फ़ील्ड से दिखाया जाता है. ध्यान रखें कि ये वैल्यू समय-समय पर बदलती रहती हैं. इसलिए, बेहतर होगा कि आप उपयोगकर्ताओं को ऑफ़लाइन जवाब देने के बजाय, उन्हें लाइव नतीजे दिखाएं.
यहां एक उदाहरण के ज़रिए बताया गया है कि टारगेट की कुछ शर्तों के लिए, प्रॉडक्ट मिक्स कैसे हासिल किया जा सकता है:
Java
private void showPlannableProducts( ReachPlanServiceClient reachPlanServiceClient, String locationId) { ListPlannableProductsRequest request = ListPlannableProductsRequest.newBuilder().setPlannableLocationId(locationId).build(); ListPlannableProductsResponse response = reachPlanServiceClient.listPlannableProducts(request); System.out.printf("Plannable Products for location %s:%n", locationId); for (ProductMetadata product : response.getProductMetadataList()) { System.out.printf("%s:%n", product.getPlannableProductCode()); System.out.println("Age Ranges:"); for (ReachPlanAgeRange ageRange : product.getPlannableTargeting().getAgeRangesList()) { System.out.printf("\t- %s%n", ageRange); } System.out.println("Genders:"); for (GenderInfo gender : product.getPlannableTargeting().getGendersList()) { System.out.printf("\t- %s%n", gender.getType()); } System.out.println("Devices:"); for (DeviceInfo device : product.getPlannableTargeting().getDevicesList()) { System.out.printf("\t- %s%n", device.getType()); } } }
C#
public void ShowPlannableProducts( ReachPlanServiceClient reachPlanService, string locationId) { ListPlannableProductsRequest request = new ListPlannableProductsRequest { PlannableLocationId = locationId }; ListPlannableProductsResponse response = reachPlanService.ListPlannableProducts( request); Console.WriteLine($"Plannable Products for location {locationId}:"); foreach (ProductMetadata product in response.ProductMetadata) { Console.WriteLine($"{product.PlannableProductCode}:"); Console.WriteLine("Age Ranges:"); foreach (ReachPlanAgeRange ageRange in product.PlannableTargeting.AgeRanges) { Console.WriteLine($"\t- {ageRange}"); } Console.WriteLine("Genders:"); foreach (GenderInfo gender in product.PlannableTargeting.Genders) { Console.WriteLine($"\t- {gender.Type}"); } Console.WriteLine("Devices:"); foreach (DeviceInfo device in product.PlannableTargeting.Devices) { Console.WriteLine($"\t- {device.Type}"); } } }
PHP
private static function showPlannableProducts(GoogleAdsClient $googleAdsClient) { $response = $googleAdsClient->getReachPlanServiceClient()->listPlannableProducts( ListPlannableProductsRequest::build(self::LOCATION_ID) ); print 'Plannable Products for Location ID ' . self::LOCATION_ID . ':' . PHP_EOL; foreach ($response->getProductMetadata() as $product) { /** @var ProductMetadata $product */ print $product->getPlannableProductCode() . ':' . PHP_EOL; print 'Age Ranges:' . PHP_EOL; foreach ($product->getPlannableTargeting()->getAgeRanges() as $ageRange) { /** @var ReachPlanAgeRange $ageRange */ printf("\t- %s%s", ReachPlanAgeRange::name($ageRange), PHP_EOL); } print 'Genders:' . PHP_EOL; foreach ($product->getPlannableTargeting()->getGenders() as $gender) { /** @var GenderInfo $gender */ printf("\t- %s%s", GenderType::name($gender->getType()), PHP_EOL); } print 'Devices:' . PHP_EOL; foreach ($product->getPlannableTargeting()->getDevices() as $device) { /** @var DeviceInfo $device */ printf("\t- %s%s", Device::name($device->getType()), PHP_EOL); } } }
Python
def show_plannable_products(client, location_id): """Lists plannable products for a given location. Args: client: an initialized GoogleAdsClient instance. location_id: The location ID to plan for. """ reach_plan_service = client.get_service("ReachPlanService") response = reach_plan_service.list_plannable_products( plannable_location_id=location_id ) print(f"Plannable Products for Location ID {location_id}") for product_metadata in response.product_metadata: print( f"{product_metadata.plannable_product_code} : " f"{product_metadata.plannable_product_name}" ) print("Age Ranges:") for age_range in product_metadata.plannable_targeting.age_ranges: print(f"\t- {age_range.name}") print("Genders:") for gender in product_metadata.plannable_targeting.genders: print(f"\t- {gender.type_.name}") print("Devices:") for device in product_metadata.plannable_targeting.devices: print(f"\t- {device.type_.name}")
Ruby
def show_plannable_products(reach_plan_service) response = reach_plan_service.list_plannable_products( plannable_location_id: LOCATION_ID, ) puts "Plannable Products for Location ID #{LOCATION_ID}:" response.product_metadata.each do |product| puts "#{product.plannable_product_code}:" puts "Age Ranges:" product.plannable_targeting.age_ranges.each do |age_range| puts "\t- #{age_range}" end puts "Genders:" product.plannable_targeting.genders.each do |gender| puts "\t- #{gender.type}" end puts "Devices:" product.plannable_targeting.devices.each do |device| puts "\t- #{device.type}" end end end
Perl
sub show_plannable_products { my ($reach_plan_service, $location_id) = @_; my $response = $reach_plan_service->list_plannable_products({ plannableLocationId => $location_id }); printf "Plannable Products for location %d:\n", $location_id; foreach my $product (@{$response->{productMetadata}}) { printf "%s : '%s'\n", $product->{plannableProductCode}, $product->{plannableProductName}; print "Age Ranges:\n"; foreach my $age_range (@{$product->{plannableTargeting}{ageRanges}}) { printf "\t- %s\n", $age_range; } print "Genders:\n"; foreach my $gender (@{$product->{plannableTargeting}{genders}}) { printf "\t- %s\n", $gender->{type}; } print "Devices:\n"; foreach my $device (@{$product->{plannableTargeting}{devices}}) { printf "\t- %s\n", $device->{type}; } } }
इसके बाद, कर्व जनरेट करने के लिए आपको हर प्रॉडक्ट के लिए बजट असाइन करना होगा:
Java
private void forecastManualMix( ReachPlanServiceClient reachPlanServiceClient, long customerId, String locationId, String currencyCode, long budgetMicros) { List<PlannedProduct> productMix = new ArrayList<>(); // Set up a ratio to split the budget between two products. double trueviewAllocation = 0.15; double bumperAllocation = 1 - trueviewAllocation; // See listPlannableProducts on ReachPlanService to retrieve a list // of valid PlannableProductCode's for a given location: // https://developers.google.com/google-ads/api/reference/rpc/latest/ReachPlanService productMix.add( PlannedProduct.newBuilder() .setPlannableProductCode("TRUEVIEW_IN_STREAM") .setBudgetMicros((long) (budgetMicros * bumperAllocation)) .build()); productMix.add( PlannedProduct.newBuilder() .setPlannableProductCode("BUMPER") .setBudgetMicros((long) (budgetMicros * bumperAllocation)) .build()); GenerateReachForecastRequest request = buildReachRequest(customerId, productMix, locationId, currencyCode); getReachCurve(reachPlanServiceClient, request); }
C#
public void ForecastMix(ReachPlanServiceClient reachPlanService, string customerId, string locationId, string currencyCode, long budgetMicros) { List<PlannedProduct> productMix = new List<PlannedProduct>(); // Set up a ratio to split the budget between two products. double trueviewAllocation = 0.15; double bumperAllocation = 1 - trueviewAllocation; // See listPlannableProducts on ReachPlanService to retrieve a list // of valid PlannableProductCode's for a given location: // https://developers.google.com/google-ads/api/reference/rpc/latest/ReachPlanService productMix.Add(new PlannedProduct { PlannableProductCode = "TRUEVIEW_IN_STREAM", BudgetMicros = Convert.ToInt64(budgetMicros * trueviewAllocation) }); productMix.Add(new PlannedProduct { PlannableProductCode = "BUMPER", BudgetMicros = Convert.ToInt64(budgetMicros * bumperAllocation) }); GenerateReachForecastRequest request = BuildReachRequest(customerId, productMix, locationId, currencyCode); GetReachCurve(reachPlanService, request); }
PHP
private static function forecastManualMix(GoogleAdsClient $googleAdsClient, int $customerId) { // Set up a ratio to split the budget between two products. $trueviewAllocation = floatval(0.15); $bumperAllocation = floatval(1 - $trueviewAllocation); // See listPlannableProducts on ReachPlanService to retrieve a list // of valid PlannableProductCode's for a given location: // https://developers.google.com/google-ads/api/reference/rpc/latest/ReachPlanService $productMix = [ new PlannedProduct([ 'plannable_product_code' => 'TRUEVIEW_IN_STREAM', 'budget_micros' => self::BUDGET_MICROS * $trueviewAllocation ]), new PlannedProduct([ 'plannable_product_code' => 'BUMPER', 'budget_micros' => self::BUDGET_MICROS * $bumperAllocation ]) ]; self::getReachCurve( $googleAdsClient, $customerId, $productMix, self::LOCATION_ID, self::CURRENCY_CODE ); }
Python
def forecast_manual_mix( client, customer_id, location_id, currency_code, budget ): """Pulls a forecast for product mix created manually. Args: client: an initialized GoogleAdsClient instance. customer_id: The customer ID for the reach forecast. product_mix: The product mix for the reach forecast. location_id: The location ID to plan for. currency_code: Three-character ISO 4217 currency code. budget: Budget to allocate to the plan. """ product_mix = [] trueview_allocation = 0.15 bumper_allocation = 1 - trueview_allocation product_splits = [ ("TRUEVIEW_IN_STREAM", trueview_allocation), ("BUMPER", bumper_allocation), ] for product, split in product_splits: planned_product = client.get_type("PlannedProduct") planned_product.plannable_product_code = product planned_product.budget_micros = math.trunc(budget * ONE_MILLION * split) product_mix.append(planned_product) request_reach_curve( client, customer_id, product_mix, location_id, currency_code )
Ruby
def forecast_manual_mix(client, reach_plan_service, customer_id) # Set up a ratio to split the budget between two products. trueview_allocation = 0.15 bumper_allocation = 1 - trueview_allocation # See listPlannableProducts on ReachPlanService to retrieve a list # of valid PlannableProductCode's for a given location: # https://developers.google.com/google-ads/api/reference/rpc/latest/ReachPlanService product_mix = [] product_mix << client.resource.planned_product do |p| p.plannable_product_code = 'TRUEVIEW_IN_STREAM' p.budget_micros = BUDGET_MICROS * trueview_allocation end product_mix << client.resource.planned_product do |p| p.plannable_product_code = 'BUMPER' p.budget_micros = BUDGET_MICROS * bumper_allocation end get_reach_curve( client, reach_plan_service, customer_id, product_mix, LOCATION_ID, CURRENCY_CODE, ) end
Perl
sub forecast_mix { my ( $reach_plan_service, $customer_id, $location_id, $currency_code, $budget_micros ) = @_; my $product_mix = []; # Set up a ratio to split the budget between two products. my $trueview_allocation = 0.15; my $bumper_allocation = 1 - $trueview_allocation; # See list_plannable_products on ReachPlanService to retrieve a list of valid # plannable product codes for a given location: # https://developers.google.com/google-ads/api/reference/rpc/latest/ReachPlanService push @$product_mix, Google::Ads::GoogleAds::V16::Services::ReachPlanService::PlannedProduct-> new({ plannableProductCode => "TRUEVIEW_IN_STREAM", budgetMicros => int($budget_micros * $trueview_allocation)}); push @$product_mix, Google::Ads::GoogleAds::V16::Services::ReachPlanService::PlannedProduct-> new({ plannableProductCode => "BUMPER", budgetMicros => int($budget_micros * $bumper_allocation)}); my $reach_request = build_reach_request($customer_id, $product_mix, $location_id, $currency_code); pull_reach_curve($reach_plan_service, $reach_request); }
YouTube Select लाइनअप के लिए भी advanced_product_targeting
को सेट किया जा सकता है.
पहुंच के अनुमान के अनुरोध वाले फ़ील्ड
आपको हर GenerateReachForecastRequest
के लिए, customer_id
, campaign_duration
, और planned_products
फ़ील्ड सेट करने होंगे.
ये वैकल्पिक फ़ील्ड भी सेट किए जा सकते हैं:
फ़ील्ड | ब्यौरा |
---|---|
cookie_frequency_cap_setting |
किसी तय समयावधि के दौरान, एक उपयोगकर्ता को ज़्यादा से ज़्यादा बार विज्ञापन दिखाए जाने की संख्या. इस सीमा को प्रति दिन, एक सप्ताह या एक महीने के लिए सीमा के रूप में परिभाषित किया जा सकता है. |
currency_code |
तीन वर्ण वाला ISO 4217 मुद्रा कोड. |
customer_reach_group |
जिस ग्राहक के लिए प्लान बनाया जा रहा है उसका नाम. यह उपयोगकर्ता की ओर से तय की गई वैल्यू है. अगर targeting.audience_targeting सेट है, तो यह ज़रूरी है. |
min_effective_frequency |
रिपोर्ट की गई रीच मेट्रिक के लिए, किसी व्यक्ति को विज्ञापन दिखाने की कम से कम संख्या. |
targeting |
जगह, उम्र सीमा, लिंग, डिवाइस, और नेटवर्क के साथ प्रॉडक्ट मिक्स में चुने गए सभी प्रॉडक्ट पर लागू की जाने वाली टारगेटिंग. |