मीडिया प्लान तय करना

Google कई तरह के प्रॉडक्ट और ऑडियंस उपलब्ध कराता है. इनका इस्तेमाल करके कैंपेन बनाए जा सकते हैं. हालांकि, हो सकता है कि आपको प्लान बनाने का तरीका न पता हो. इस काम में मदद करने के लिए, ReachPlanService, वीडियो को खोजने के ऐसे तरीके उपलब्ध कराता है जिनका इस्तेमाल करके, कर्व जनरेट किया जा सकता है.

ऑडियंस टारगेटिंग

मीडिया प्लान का पहला कॉम्पोनेंट, ऑडियंस टारगेटिंग है. इसमें ये टारगेट शामिल हो सकते हैं:

ऑडियंस
रेफ़रंस AudienceTargeting.
आयु सीमाएं
ReachPlanAgeRange के लिए, सूची के तौर पर इस्तेमाल होने वाले वैरिएंट का रेफ़रंस दें.
लिंग
GenderInfo शर्त का रेफ़रंस दें.
डिवाइस
DeviceInfo शर्त का रेफ़रंस दें.
जगहें
इस्तेमाल किए जा सकने वाले लोकेशन आईडी ढूंढने के लिए, ListPlannableLocations के बताए गए तरीके का इस्तेमाल करें.
नेटवर्क
ListPlannableLocations तरीका इस्तेमाल करके, लागू होने वाले नेटवर्क ढूंढें. ये नेटवर्क, प्रॉडक्ट और इलाके के हिसाब से अलग-अलग हो सकते हैं.

प्रॉडक्ट मिक्स

कर्व जनरेट करने के लिए, आपको टारगेटिंग की जानकारी के अलावा, प्रॉडक्ट मिक्स की जानकारी भी देनी होगी.

ReachPlanService पर ListPlannableProducts वाला तरीका, किसी दिए गए जगह के आईडी के लिए उपलब्ध सबसे नए फ़ॉर्मैट दिखाता है. ये फ़ॉर्मैट, ProductMetadata के plannable_product_code और plannable_product_name फ़ील्ड में दिखते हैं. ध्यान रखें कि ये वैल्यू समय-समय पर बदलती रहती हैं. इसलिए, उपयोगकर्ताओं को ऑफ़लाइन जवाबों के बजाय, लाइव नतीजे दिखाना बेहतर होता है.

यहां कुछ टारगेट की शर्तों के लिए प्रॉडक्ट मिक्स पाने के तरीके का कोड उदाहरण दिया गया है:

JavaC#PHPPythonRubyPerl
private void showPlannableProducts(
    ReachPlanServiceClient reachPlanServiceClient, String locationId) {
  ListPlannableProductsRequest request =
      ListPlannableProductsRequest.newBuilder().setPlannableLocationId(locationId).build();

  ListPlannableProductsResponse response = reachPlanServiceClient.listPlannableProducts(request);

  System.out.printf("Plannable Products for location %s:%n", locationId);
  for (ProductMetadata product : response.getProductMetadataList()) {
    System.out.printf("%s:%n", product.getPlannableProductCode());
    System.out.println("Age Ranges:");
    for (ReachPlanAgeRange ageRange : product.getPlannableTargeting().getAgeRangesList()) {
      System.out.printf("\t- %s%n", ageRange);
    }
    System.out.println("Genders:");
    for (GenderInfo gender : product.getPlannableTargeting().getGendersList()) {
      System.out.printf("\t- %s%n", gender.getType());
    }
    System.out.println("Devices:");
    for (DeviceInfo device : product.getPlannableTargeting().getDevicesList()) {
      System.out.printf("\t- %s%n", device.getType());
    }
  }
}
ForecastReach.java

      
public void ShowPlannableProducts(
    ReachPlanServiceClient reachPlanService, string locationId)
{
    ListPlannableProductsRequest request = new ListPlannableProductsRequest
    {
        PlannableLocationId = locationId
    };
    ListPlannableProductsResponse response = reachPlanService.ListPlannableProducts(
        request);

    Console.WriteLine($"Plannable Products for location {locationId}:");
    foreach (ProductMetadata product in response.ProductMetadata)
    {
        Console.WriteLine($"{product.PlannableProductCode}:");
        Console.WriteLine("Age Ranges:");
        foreach (ReachPlanAgeRange ageRange in product.PlannableTargeting.AgeRanges)
        {
            Console.WriteLine($"\t- {ageRange}");
        }

        Console.WriteLine("Genders:");
        foreach (GenderInfo gender in product.PlannableTargeting.Genders)
        {
            Console.WriteLine($"\t- {gender.Type}");
        }

        Console.WriteLine("Devices:");
        foreach (DeviceInfo device in product.PlannableTargeting.Devices)
        {
            Console.WriteLine($"\t- {device.Type}");
        }
    }
}
ForecastReach.cs

      
private static function showPlannableProducts(GoogleAdsClient $googleAdsClient)
{
    $response = $googleAdsClient->getReachPlanServiceClient()->listPlannableProducts(
        ListPlannableProductsRequest::build(self::LOCATION_ID)
    );

    print 'Plannable Products for Location ID ' . self::LOCATION_ID . ':' . PHP_EOL;
    foreach ($response->getProductMetadata() as $product) {
        /** @var ProductMetadata $product */
        print $product->getPlannableProductCode() . ':' . PHP_EOL;
        print 'Age Ranges:' . PHP_EOL;
        foreach ($product->getPlannableTargeting()->getAgeRanges() as $ageRange) {
            /** @var ReachPlanAgeRange $ageRange */
            printf("\t- %s%s", ReachPlanAgeRange::name($ageRange), PHP_EOL);
        }
        print 'Genders:' . PHP_EOL;
        foreach ($product->getPlannableTargeting()->getGenders() as $gender) {
            /** @var GenderInfo $gender */
            printf("\t- %s%s", GenderType::name($gender->getType()), PHP_EOL);
        }
        print 'Devices:' . PHP_EOL;
        foreach ($product->getPlannableTargeting()->getDevices() as $device) {
            /** @var DeviceInfo $device */
            printf("\t- %s%s", Device::name($device->getType()), PHP_EOL);
        }
    }
}
ForecastReach.php

      
def show_plannable_products(client, location_id):
    """Lists plannable products for a given location.

    Args:
        client: an initialized GoogleAdsClient instance.
        location_id: The location ID to plan for.
    """
    reach_plan_service = client.get_service("ReachPlanService")
    response = reach_plan_service.list_plannable_products(
        plannable_location_id=location_id
    )
    print(f"Plannable Products for Location ID {location_id}")

    for product_metadata in response.product_metadata:
        print(
            f"{product_metadata.plannable_product_code} : "
            f"{product_metadata.plannable_product_name}"
        )

        print("Age Ranges:")
        for age_range in product_metadata.plannable_targeting.age_ranges:
            print(f"\t- {age_range.name}")

        print("Genders:")
        for gender in product_metadata.plannable_targeting.genders:
            print(f"\t- {gender.type_.name}")

        print("Devices:")
        for device in product_metadata.plannable_targeting.devices:
            print(f"\t- {device.type_.name}")
forecast_reach.py

      
def show_plannable_products(reach_plan_service)
  response = reach_plan_service.list_plannable_products(
    plannable_location_id: LOCATION_ID,
  )

  puts "Plannable Products for Location ID #{LOCATION_ID}:"

  response.product_metadata.each do |product|
    puts "#{product.plannable_product_code}:"
    puts "Age Ranges:"
    product.plannable_targeting.age_ranges.each do |age_range|
      puts "\t- #{age_range}"
    end
    puts "Genders:"
    product.plannable_targeting.genders.each do |gender|
      puts "\t- #{gender.type}"
    end
    puts "Devices:"
    product.plannable_targeting.devices.each do |device|
      puts "\t- #{device.type}"
    end
  end
end
forecast_reach.rb

      
sub show_plannable_products {
  my ($reach_plan_service, $location_id) = @_;

  my $response = $reach_plan_service->list_plannable_products({
    plannableLocationId => $location_id
  });

  printf "Plannable Products for location %d:\n", $location_id;
  foreach my $product (@{$response->{productMetadata}}) {
    printf "%s : '%s'\n", $product->{plannableProductCode},
      $product->{plannableProductName};
    print "Age Ranges:\n";
    foreach my $age_range (@{$product->{plannableTargeting}{ageRanges}}) {
      printf "\t- %s\n", $age_range;
    }
    print "Genders:\n";
    foreach my $gender (@{$product->{plannableTargeting}{genders}}) {
      printf "\t- %s\n", $gender->{type};
    }
    print "Devices:\n";
    foreach my $device (@{$product->{plannableTargeting}{devices}}) {
      printf "\t- %s\n", $device->{type};
    }
  }
}
forecast_reach.pl

कर्व जनरेट करने के लिए, आपको हर प्रॉडक्ट के लिए बजट असाइन करना होगा:

JavaC#PHPPythonRubyPerl
private void forecastManualMix(
    ReachPlanServiceClient reachPlanServiceClient,
    long customerId,
    String locationId,
    String currencyCode,
    long budgetMicros) {
  List<PlannedProduct> productMix = new ArrayList<>();

  // Set up a ratio to split the budget between two products.
  double trueviewAllocation = 0.15;
  double bumperAllocation = 1 - trueviewAllocation;

  // See listPlannableProducts on ReachPlanService to retrieve a list
  // of valid PlannableProductCode's for a given location:
  // https://developers.google.com/google-ads/api/reference/rpc/latest/ReachPlanService
  productMix.add(
      PlannedProduct.newBuilder()
          .setPlannableProductCode("TRUEVIEW_IN_STREAM")
          .setBudgetMicros((long) (budgetMicros * bumperAllocation))
          .build());
  productMix.add(
      PlannedProduct.newBuilder()
          .setPlannableProductCode("BUMPER")
          .setBudgetMicros((long) (budgetMicros * bumperAllocation))
          .build());

  GenerateReachForecastRequest request =
      buildReachRequest(customerId, productMix, locationId, currencyCode);

  getReachCurve(reachPlanServiceClient, request);
}
ForecastReach.java

      
public void ForecastMix(ReachPlanServiceClient reachPlanService, string customerId,
    string locationId, string currencyCode, long budgetMicros)
{
    List<PlannedProduct> productMix = new List<PlannedProduct>();

    // Set up a ratio to split the budget between two products.
    double trueviewAllocation = 0.15;
    double bumperAllocation = 1 - trueviewAllocation;

    // See listPlannableProducts on ReachPlanService to retrieve a list
    // of valid PlannableProductCode's for a given location:
    // https://developers.google.com/google-ads/api/reference/rpc/latest/ReachPlanService
    productMix.Add(new PlannedProduct
    {
        PlannableProductCode = "TRUEVIEW_IN_STREAM",
        BudgetMicros = Convert.ToInt64(budgetMicros * trueviewAllocation)
    });
    productMix.Add(new PlannedProduct
    {
        PlannableProductCode = "BUMPER",
        BudgetMicros = Convert.ToInt64(budgetMicros * bumperAllocation)
    });

    GenerateReachForecastRequest request =
        BuildReachRequest(customerId, productMix, locationId, currencyCode);

    GetReachCurve(reachPlanService, request);
}
ForecastReach.cs

      
private static function forecastManualMix(GoogleAdsClient $googleAdsClient, int $customerId)
{
    // Set up a ratio to split the budget between two products.
    $trueviewAllocation = floatval(0.15);
    $bumperAllocation = floatval(1 - $trueviewAllocation);

    // See listPlannableProducts on ReachPlanService to retrieve a list
    // of valid PlannableProductCode's for a given location:
    // https://developers.google.com/google-ads/api/reference/rpc/latest/ReachPlanService
    $productMix = [
        new PlannedProduct([
            'plannable_product_code' => 'TRUEVIEW_IN_STREAM',
            'budget_micros' => self::BUDGET_MICROS * $trueviewAllocation
        ]),
        new PlannedProduct([
            'plannable_product_code' => 'BUMPER',
            'budget_micros' => self::BUDGET_MICROS * $bumperAllocation
        ])
    ];

    self::getReachCurve(
        $googleAdsClient,
        $customerId,
        $productMix,
        self::LOCATION_ID,
        self::CURRENCY_CODE
    );
}
ForecastReach.php

      
def forecast_manual_mix(
    client, customer_id, location_id, currency_code, budget
):
    """Pulls a forecast for product mix created manually.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: The customer ID for the reach forecast.
        product_mix: The product mix for the reach forecast.
        location_id: The location ID to plan for.
        currency_code: Three-character ISO 4217 currency code.
        budget: Budget to allocate to the plan.
    """
    product_mix = []
    trueview_allocation = 0.15
    bumper_allocation = 1 - trueview_allocation
    product_splits = [
        ("TRUEVIEW_IN_STREAM", trueview_allocation),
        ("BUMPER", bumper_allocation),
    ]
    for product, split in product_splits:
        planned_product = client.get_type("PlannedProduct")
        planned_product.plannable_product_code = product
        planned_product.budget_micros = math.trunc(budget * ONE_MILLION * split)
        product_mix.append(planned_product)

    request_reach_curve(
        client, customer_id, product_mix, location_id, currency_code
    )
forecast_reach.py

      
def forecast_manual_mix(client, reach_plan_service, customer_id)
  # Set up a ratio to split the budget between two products.
  trueview_allocation = 0.15
  bumper_allocation = 1 - trueview_allocation

  # See listPlannableProducts on ReachPlanService to retrieve a list
  # of valid PlannableProductCode's for a given location:
  # https://developers.google.com/google-ads/api/reference/rpc/latest/ReachPlanService
  product_mix = []

  product_mix << client.resource.planned_product do |p|
    p.plannable_product_code = 'TRUEVIEW_IN_STREAM'
    p.budget_micros = BUDGET_MICROS * trueview_allocation
  end

  product_mix << client.resource.planned_product do |p|
    p.plannable_product_code = 'BUMPER'
    p.budget_micros = BUDGET_MICROS * bumper_allocation
  end

  get_reach_curve(
    client,
    reach_plan_service,
    customer_id,
    product_mix,
    LOCATION_ID,
    CURRENCY_CODE,
  )
end
forecast_reach.rb

      
sub forecast_mix {
  my (
    $reach_plan_service, $customer_id, $location_id,
    $currency_code,      $budget_micros
  ) = @_;

  my $product_mix = [];

  # Set up a ratio to split the budget between two products.
  my $trueview_allocation = 0.15;
  my $bumper_allocation   = 1 - $trueview_allocation;

  # See list_plannable_products on ReachPlanService to retrieve a list of valid
  # plannable product codes for a given location:
  # https://developers.google.com/google-ads/api/reference/rpc/latest/ReachPlanService
  push @$product_mix,
    Google::Ads::GoogleAds::V19::Services::ReachPlanService::PlannedProduct->
    new({
      plannableProductCode => "TRUEVIEW_IN_STREAM",
      budgetMicros         => int($budget_micros * $trueview_allocation)});
  push @$product_mix,
    Google::Ads::GoogleAds::V19::Services::ReachPlanService::PlannedProduct->
    new({
      plannableProductCode => "BUMPER",
      budgetMicros         => int($budget_micros * $bumper_allocation)});

  my $reach_request =
    build_reach_request($customer_id, $product_mix, $location_id,
    $currency_code);

  pull_reach_curve($reach_plan_service, $reach_request);
}
forecast_reach.pl

इस दौरान, YouTube Select लाइनअप के लिए advanced_product_targeting को भी सेट किया जा सकता है.

पहुंच के अनुमान के अनुरोध फ़ील्ड

आपको हर GenerateReachForecastRequest के लिए customer_id, campaign_duration, और planned_products फ़ील्ड सेट करने होंगे.

यहां दिए गए वैकल्पिक फ़ील्ड भी सेट किए जा सकते हैं:

फ़ील्ड ब्यौरा
cookie_frequency_cap_setting किसी तय समयावधि के दौरान, किसी उपयोगकर्ता को विज्ञापन ज़्यादा से ज़्यादा कितनी बार दिखाया जा सकता है. इस कैप को एक दिन, एक हफ़्ते या एक महीने के हिसाब से तय किया जा सकता है.
currency_code तीन वर्णों वाला ISO 4217 मुद्रा कोड.
customer_reach_group उस ग्राहक का नाम जिसके लिए प्लान बनाया जा रहा है. यह उपयोगकर्ता की ओर से तय की गई वैल्यू होती है. अगर targeting.audience_targeting सेट है, तो इसका इस्तेमाल करना ज़रूरी है.
min_effective_frequency रिपोर्ट की गई रीच मेट्रिक के लिए, किसी व्यक्ति को विज्ञापन दिखाए जाने की कम से कम संख्या.
targeting प्रॉडक्ट के मिक्स में चुने गए सभी प्रॉडक्ट पर लागू होने वाली टारगेटिंग. इसमें जगह, उम्र सीमा, लिंग, डिवाइस, और नेटवर्क शामिल हैं.
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