उपयोगकर्ता सूची बनाना
संग्रह की मदद से व्यवस्थित रहें
अपनी प्राथमिकताओं के आधार पर, कॉन्टेंट को सेव करें और कैटगरी में बांटें.
expression_rule_user_list
के लिए, एक और अंतर करना होगा. डिफ़ॉल्ट रूप से, Google Ads AND
सभी नियम आइटम को एक नियम आइटम ग्रुप में एक साथ रखेगा. इसका मतलब है कि कम से कम एक नियम आइटम ग्रुप में मौजूद हर नियम आइटम को मैच करना ज़रूरी है, ताकि नियम किसी वेबसाइट पर आने वाले व्यक्ति को सूची में जोड़ सके. इसे "डिसकंजंटिव नॉर्मल फ़ॉर्म" या OR_OF_ANDS
कहा जाता है.
इसके अलावा, अपनी सूची को इस तरह सेट अप किया जा सकता है कि किसी विज़िटर को सूची में सिर्फ़ तब जोड़ा जाए, जब हर नियम आइटम ग्रुप में कम से कम एक नियम आइटम मैच हो. इसे "कंजंक्टिव नॉर्मल फ़ॉर्म" या AND_OF_ORS
कहा जाता है. यह expression_rule_user_list
के लिए उपलब्ध है. इसके लिए, rule_type
फ़ील्ड का इस्तेमाल करें. date_specific_rule_user_list
के लिए AND_OF_ORS
का इस्तेमाल करने पर, गड़बड़ी का मैसेज दिखेगा.
अब आपको ऊपर दिए गए नियम के आइटम ग्रुप को, उपयोगकर्ता की नई सूची में जोड़ना है. इस मामले में, हम डिफ़ॉल्ट OR_OF_ANDS
फ़ंक्शन को पहले जैसा ही रखेंगे, क्योंकि हमने इन नियमों को इसी के लिए बनाया है.
Java
FlexibleRuleUserListInfo flexibleRuleUserListInfo =
FlexibleRuleUserListInfo.newBuilder()
.setInclusiveRuleOperator(UserListFlexibleRuleOperator.AND)
.addInclusiveOperands(
FlexibleRuleOperandInfo.newBuilder()
.setRule(
// The default rule_type for a UserListRuleInfo object is OR of ANDs
// (disjunctive normal form). That is, rule items will be ANDed together
// within rule item groups and the groups themselves will be ORed together.
UserListRuleInfo.newBuilder()
.addRuleItemGroups(checkoutDateRuleGroup)
.addRuleItemGroups(checkoutAndCartSizeRuleGroup))
// Optional: includes a lookback window for this rule, in days.
.setLookbackWindowDays(7L))
.build();
C#
FlexibleRuleUserListInfo flexibleRuleUserListInfo = new FlexibleRuleUserListInfo();
FlexibleRuleOperandInfo flexibleRuleOperandInfo = new FlexibleRuleOperandInfo() {
Rule = new UserListRuleInfo()
};
flexibleRuleOperandInfo.Rule.RuleItemGroups.Add(checkoutAndCartSizeRuleGroup);
flexibleRuleOperandInfo.Rule.RuleItemGroups.Add(checkoutDateRuleGroup);
flexibleRuleUserListInfo.InclusiveOperands.Add(flexibleRuleOperandInfo);
PHP
$flexibleRuleUserListInfo = new FlexibleRuleUserListInfo([
'inclusive_rule_operator' => UserListFlexibleRuleOperator::PBAND,
'inclusive_operands' => [
new FlexibleRuleOperandInfo([
'rule' => new UserListRuleInfo([
// The default rule_type for a UserListRuleInfo object is OR of ANDs
// (disjunctive normal form). That is, rule items will be ANDed together
// within rule item groups and the groups themselves will be ORed together.
'rule_item_groups' => [
$checkoutAndCartSizeRuleGroup,
$checkoutDateRuleGroup
]
]),
// Optionally add a lookback window for this rule, in days.
'lookback_window_days' => 7
])
],
'exclusive_operands' => []
]);
Python
# Create a FlexibleRuleUserListInfo object, or a flexible rule
# representation of visitors with one or multiple actions.
# FlexibleRuleUserListInfo wraps UserListRuleInfo in a
# FlexibleRuleOperandInfo object that represents which user lists to
# include or exclude.
flexible_rule_user_list_info: FlexibleRuleUserListInfo = (
rule_based_user_list_info.flexible_rule_user_list
)
flexible_rule_user_list_info.inclusive_rule_operator = (
client.enums.UserListFlexibleRuleOperatorEnum.AND
)
# The default rule_type for a UserListRuleInfo object is OR of
# ANDs (disjunctive normal form). That is, rule items will be
# ANDed together within rule item groups and the groups
# themselves will be ORed together.
rule_operand: FlexibleRuleOperandInfo = client.get_type(
"FlexibleRuleOperandInfo"
)
rule_operand.rule.rule_item_groups.extend(
[
checkout_and_cart_size_rule_group,
checkout_date_rule_group,
]
)
rule_operand.lookback_window_days = 7
flexible_rule_user_list_info.inclusive_operands.append(rule_operand)
Ruby
r.flexible_rule_user_list = client.resource.flexible_rule_user_list_info do |frul|
frul.inclusive_rule_operator = :AND
frul.inclusive_operands << client.resource.flexible_rule_operand_info do |froi|
froi.rule = client.resource.user_list_rule_info do |info|
info.rule_item_groups += [checkout_date_rule_group, checkout_and_cart_size_rule_group]
end
# Optionally include a lookback window for this rule, in days.
froi.lookback_window_days = 7
end
end
Perl
my $flexible_rule_user_list_info =
Google::Ads::GoogleAds::V21::Common::FlexibleRuleUserListInfo->new({
inclusiveRuleOperator => AND,
inclusiveOperands => [
Google::Ads::GoogleAds::V21::Common::FlexibleRuleOperandInfo->new({
rule => Google::Ads::GoogleAds::V21::Common::UserListRuleInfo->new({
# The default rule_type for a UserListRuleInfo object is OR of
# ANDs (disjunctive normal form). That is, rule items will be
# ANDed together within rule item groups and the groups
# themselves will be ORed together.
ruleItemGroups => [
$checkout_date_rule_group, $checkout_and_cart_size_rule_group
]}
),
# Optionally include a lookback window for this rule, in days.
lookback_window_days => 7
})
],
exclusiveOperands => []});
सूची में पिछले उपयोगकर्ताओं को शामिल करना
नियम के आधार पर बनाई गई उपयोगकर्ता सूची में, पहले से मौजूद उपयोगकर्ताओं को भी शामिल किया जा सकता है. इसके लिए, उपयोगकर्ता सूची के prepopulation_status
को REQUESTED
पर सेट करें. साथ ही, इस फ़ील्ड की स्थिति को समय-समय पर देखकर, डेटा अपने-आप भरने की प्रोसेस की प्रोग्रेस पर नज़र रखें.
इससे सिर्फ़ पिछले 30 दिनों के उपयोगकर्ता जोड़े जाएंगे. यह सूची की सदस्यता की अवधि और रीमार्केटिंग टैग जोड़े जाने की तारीख पर निर्भर करता है. अनुरोध प्रोसेस होने के बाद, उसकी स्थिति को FINISHED
पर अपडेट कर दिया जाएगा. अगर अनुरोध पूरा नहीं हो पाता है, तो उसकी स्थिति FAILED
पर अपडेट कर दी जाएगी.
जब तक कुछ अलग से न बताया जाए, तब तक इस पेज की सामग्री को Creative Commons Attribution 4.0 License के तहत और कोड के नमूनों को Apache 2.0 License के तहत लाइसेंस मिला है. ज़्यादा जानकारी के लिए, Google Developers साइट नीतियां देखें. Oracle और/या इससे जुड़ी हुई कंपनियों का, Java एक रजिस्टर किया हुआ ट्रेडमार्क है.
आखिरी बार 2025-08-31 (UTC) को अपडेट किया गया.
[null,null,["आखिरी बार 2025-08-31 (UTC) को अपडेट किया गया."],[[["\u003cp\u003eGoogle Ads uses "disjunctive normal form" (OR of ANDs) by default, requiring every rule item in at least one rule item group to match for a visitor to be added to the list.\u003c/p\u003e\n"],["\u003cp\u003eYou can configure the list to use "conjunctive normal form" (AND of ORs) where at least one rule item in each rule item group must match, but this is not applicable to date-specific rule user lists.\u003c/p\u003e\n"],["\u003cp\u003ePast users (within the last 30 days) can be included in the list by setting the \u003ccode\u003eprepopulation_status\u003c/code\u003e to \u003ccode\u003eREQUESTED\u003c/code\u003e and monitoring its progress.\u003c/p\u003e\n"]]],[],null,["# Creating the User List\n\nFor [`expression_rule_user_list`](/google-ads/api/reference/rpc/v21/RuleBasedUserListInfo#expression_rule_user_list),\nthere's an additional distinction to make. By\ndefault, Google Ads will `AND` together all rule items in a rule item\ngroup. This means that **every rule item** in **at least one rule item group**\nmust match in order for the rule to add a visitor to the list. This is called\n\"disjunctive normal form\", or [`OR_OF_ANDS`](/google-ads/api/reference/rpc/v21/UserListRuleTypeEnum.UserListRuleType#or_of_ands).\n\nAlternatively, you could set up your list to only add a visitor to the list if\n**at least one rule item** in **each rule item group** matches. This\nis called \"conjunctive normal form\", or\n[`AND_OF_ORS`](/google-ads/api/reference/rpc/v21/UserListRuleTypeEnum.UserListRuleType#and_of_ors),\nand is available for [`expression_rule_user_list`](/google-ads/api/reference/rpc/v21/RuleBasedUserListInfo#expression_rule_user_list)\nby using the\n[`rule_type`](/google-ads/api/reference/rpc/v21/UserListRuleInfo#rule_type) field. Trying to\nuse `AND_OF_ORS` for a\n[`date_specific_rule_user_list`](/google-ads/api/reference/rpc/v21/RuleBasedUserListInfo#date_specific_rule_user_list)\nwill result in an error.\n\nAll that's left is to combine the rule item groups above into a new user\nlist. In this case, we'll leave the default `OR_OF_ANDS` functionality in place,\nsince that's what we built these rules for.\n\n\n### Java\n\n```java\nFlexibleRuleUserListInfo flexibleRuleUserListInfo =\n FlexibleRuleUserListInfo.newBuilder()\n .setInclusiveRuleOperator(UserListFlexibleRuleOperator.AND)\n .addInclusiveOperands(\n FlexibleRuleOperandInfo.newBuilder()\n .setRule(\n // The default rule_type for a UserListRuleInfo object is OR of ANDs\n // (disjunctive normal form). That is, rule items will be ANDed together\n // within rule item groups and the groups themselves will be ORed together.\n UserListRuleInfo.newBuilder()\n .addRuleItemGroups(checkoutDateRuleGroup)\n .addRuleItemGroups(checkoutAndCartSizeRuleGroup))\n // Optional: includes a lookback window for this rule, in days.\n .setLookbackWindowDays(7L))\n .build();https://github.com/googleads/google-ads-java/blob/3c3c1041c2a0ab81553e3b2a79876256649397ed/google-ads-examples/src/main/java/com/google/ads/googleads/examples/remarketing/SetUpAdvancedRemarketing.java#L196-L210\n \n```\n\n### C#\n\n```c#\nFlexibleRuleUserListInfo flexibleRuleUserListInfo = new FlexibleRuleUserListInfo();\nFlexibleRuleOperandInfo flexibleRuleOperandInfo = new FlexibleRuleOperandInfo() {\n Rule = new UserListRuleInfo()\n};\nflexibleRuleOperandInfo.Rule.RuleItemGroups.Add(checkoutAndCartSizeRuleGroup);\nflexibleRuleOperandInfo.Rule.RuleItemGroups.Add(checkoutDateRuleGroup);\nflexibleRuleUserListInfo.InclusiveOperands.Add(flexibleRuleOperandInfo);https://github.com/googleads/google-ads-dotnet/blob/ada966e1983b655e82172b6c3e7d9b091b522377/Google.Ads.GoogleAds/examples/Remarketing/SetUpAdvancedRemarketing.cs#L179-L185\n \n```\n\n### PHP\n\n```php\n$flexibleRuleUserListInfo = new FlexibleRuleUserListInfo([\n 'inclusive_rule_operator' =\u003e UserListFlexibleRuleOperator::PBAND,\n 'inclusive_operands' =\u003e [\n new FlexibleRuleOperandInfo([\n 'rule' =\u003e new UserListRuleInfo([\n // The default rule_type for a UserListRuleInfo object is OR of ANDs\n // (disjunctive normal form). That is, rule items will be ANDed together\n // within rule item groups and the groups themselves will be ORed together.\n 'rule_item_groups' =\u003e [\n $checkoutAndCartSizeRuleGroup,\n $checkoutDateRuleGroup\n ]\n ]),\n // Optionally add a lookback window for this rule, in days.\n 'lookback_window_days' =\u003e 7\n ])\n ],\n 'exclusive_operands' =\u003e []\n]); \nhttps://github.com/googleads/google-ads-php/blob/be0249c30c27b4760387bec6682b82c9f4167761/examples/Remarketing/SetUpAdvancedRemarketing.php#L198-L216\n\n \n```\n\n### Python\n\n```python\n# Create a FlexibleRuleUserListInfo object, or a flexible rule\n# representation of visitors with one or multiple actions.\n# FlexibleRuleUserListInfo wraps UserListRuleInfo in a\n# FlexibleRuleOperandInfo object that represents which user lists to\n# include or exclude.\nflexible_rule_user_list_info: FlexibleRuleUserListInfo = (\n rule_based_user_list_info.flexible_rule_user_list\n)\nflexible_rule_user_list_info.inclusive_rule_operator = (\n client.enums.UserListFlexibleRuleOperatorEnum.AND\n)\n# The default rule_type for a UserListRuleInfo object is OR of\n# ANDs (disjunctive normal form). That is, rule items will be\n# ANDed together within rule item groups and the groups\n# themselves will be ORed together.\nrule_operand: FlexibleRuleOperandInfo = client.get_type(\n \"FlexibleRuleOperandInfo\"\n)\nrule_operand.rule.rule_item_groups.extend(\n [\n checkout_and_cart_size_rule_group,\n checkout_date_rule_group,\n ]\n)\nrule_operand.lookback_window_days = 7\nflexible_rule_user_list_info.inclusive_operands.append(rule_operand)https://github.com/googleads/google-ads-python/blob/d0595698b8a7de6cc00684b467462601037c9db9/examples/remarketing/set_up_advanced_remarketing.py#L191-L216\n \n```\n\n### Ruby\n\n```ruby\nr.flexible_rule_user_list = client.resource.flexible_rule_user_list_info do |frul|\n frul.inclusive_rule_operator = :AND\n frul.inclusive_operands \u003c\u003c client.resource.flexible_rule_operand_info do |froi|\n froi.rule = client.resource.user_list_rule_info do |info|\n info.rule_item_groups += [checkout_date_rule_group, checkout_and_cart_size_rule_group]\n end\n # Optionally include a lookback window for this rule, in days.\n froi.lookback_window_days = 7\n end\nend \nhttps://github.com/googleads/google-ads-ruby/blob/2752563c7ffd15a4d2238116869f64aea3011cc3/examples/remarketing/set_up_advanced_remarketing.rb#L126-L135\n\n \n```\n\n### Perl\n\n```perl\nmy $flexible_rule_user_list_info =\n Google::Ads::GoogleAds::V21::Common::FlexibleRuleUserListInfo-\u003enew({\n inclusiveRuleOperator =\u003e AND,\n inclusiveOperands =\u003e [\n Google::Ads::GoogleAds::V21::Common::FlexibleRuleOperandInfo-\u003enew({\n rule =\u003e Google::Ads::GoogleAds::V21::Common::UserListRuleInfo-\u003enew({\n # The default rule_type for a UserListRuleInfo object is OR of\n # ANDs (disjunctive normal form). That is, rule items will be\n # ANDed together within rule item groups and the groups\n # themselves will be ORed together.\n ruleItemGroups =\u003e [\n $checkout_date_rule_group, $checkout_and_cart_size_rule_group\n ]}\n ),\n # Optionally include a lookback window for this rule, in days.\n lookback_window_days =\u003e 7\n })\n ],\n exclusiveOperands =\u003e []});https://github.com/googleads/google-ads-perl/blob/9abffd69cd856633dfdcee5c636fe9cd0eb4b5ed/examples/remarketing/set_up_advanced_remarketing.pl#L151-L169\n \n```\n\n\u003cbr /\u003e\n\nInclude past users in the list\n------------------------------\n\nYou can also include past users in a rule-based user list by setting the\n[`prepopulation_status`](/google-ads/api/reference/rpc/v21/RuleBasedUserListInfo#prepopulation_status)\nof the user list to\n[`REQUESTED`](/google-ads/api/reference/rpc/v21/UserListPrepopulationStatusEnum.UserListPrepopulationStatus#requested),\nand monitor the progress of the asynchronous prepopulation process by\nperiodically checking the status of this field.\n\nThis will only add past users from within the last 30 days, depending on the\nlist's membership duration and the date when the remarketing tag is added. The\nstatus will be updated to\n[`FINISHED`](/google-ads/api/reference/rpc/v21/UserListPrepopulationStatusEnum.UserListPrepopulationStatus#finished)\nonce the request is processed, or\n[`FAILED`](/google-ads/api/reference/rpc/v21/UserListPrepopulationStatusEnum.UserListPrepopulationStatus#failed)\nif the request fails."]]