Na liście odbiorców możesz uwzględnić osoby, które wykonały konkretne działania w Twojej witrynie. Jeśli używasz śledzenia konwersji, możesz kierować reklamy na użytkowników, którzy wcześniej wywołali w Twojej witrynie konwersję (np. dokonał zakupu).
Możesz też kierować reklamy na użytkowników, którzy wykonali w Twojej witrynie określone działanie, którego nie uznajesz za konwersję, np. gdy użytkownik doda produkt, ale usunie go z koszyka bez dokonania zakupu.
Wymagania wstępne
Aby utworzyć segmenty odbiorców i kierować na nie reklamy:
Zapoznaj się z zasadami dotyczącymi reklam opartych na zainteresowaniach i lokalizacji. Do tworzenia list odbiorców nie można używać informacji poufnych o użytkownikach.
Skonfiguruj tag Google.
Reklamodawcy, którzy chcą tworzyć listy użytkowników na podstawie zachowania w aplikacjach mobilnych, powinni wdrożyć pakiet SDK Firebase lub skorzystać z pakietów SDK innych firm, aby śledzić zachowanie w aplikacji.
Pobieranie tagu Google
Wszystkie konta Google Ads mają dokładnie 1 tag Google na poziomie konta, który jest tworzony automatycznie po otwarciu danego konta.
Tag Google możesz pobrać w interfejsie Google Ads, postępując zgodnie z instrukcjami w Centrum pomocy lub korzystając z interfejsu Google Ads API. W tym celu utwórz RemarketingAction, a następnie pobierzesz tag Google, wysyłając żądanie GoogleAdsService.searchStream przy użyciu zasobu remarketing_action:
SELECT
remarketing_action.id,
remarketing_action.name,
remarketing_action.tag_snippets
FROM remarketing_action
WHERE remarketing_action.resource_name = 'REMARKETING_ACTION_RESOURCE_NAME'
Instalowanie tagu Google w swojej witrynie lub aplikacji
Następnym krokiem jest zainstalowanie tagu Google na wszystkich stronach witryny. Więcej informacji o dodawaniu tagu Google do witryny lub aplikacji mobilnej
Jeśli planujesz tworzyć segmenty odbiorców wyłącznie na podstawie adresów URL odwiedzanych stron, nie musisz wprowadzać żadnych zmian w tagu Google. Jeśli używasz parametrów niestandardowych, musisz edytować tag, aby je uwzględnić zgodnie z opisem w sekcji Zaawansowane strategie tagowania i tworzenia list remarketingowych.
Aby sprawdzić instalację tagów, możesz użyć rozszerzenia Google Tag Assistant.
Parametry wbudowanego tagu Google
Możesz użyć wbudowanego parametru remarketingowego url__, aby kierować reklamy na listę użytkowników na podstawie adresów URL, które użytkownicy odwiedzili w Twojej witrynie, jak pokazano w przykładzie Użytkownicy witryny.
Parametry niestandardowego tagu Google
Do tagu Google możesz dodawać niestandardowe parametry tagu Google, aby tworzyć lepiej dopasowane listy użytkowników.
Zanim utworzysz własne parametry niestandardowe, przejrzyj listę wstępnie zdefiniowanych parametrów, aby sprawdzić, czy są one odpowiednie do Twojego zastosowania. Stosowanie wstępnie zdefiniowanych parametrów ułatwia integrację z innymi funkcjami remarketingu Google Ads.
Tworzenie listy użytkowników
Kierowanie reklam na użytkowników, którzy wykonali określone działania, wymaga ustawienia pola basic_user_list elementu UserList z obiektem BasicUserListInfo zawierającym odwołania do działań, na które kierujesz reklamy – konwersji lub innych.
Pełny opis przykładowego scenariusza, w którym kierujesz reklamy na użytkowników na podstawie kombinacji działań powodujących konwersję i działań niezwiązanych z konwersjami, znajdziesz w przykładowym scenariuszu.
Użytkownicy, którzy wywołali konwersję
Podstawowa lista użytkowników definiuje się jako osoby, które wywołały w Twojej witrynie co najmniej jedno działanie powodujące konwersję. Podczas tworzenia podstawowej listy użytkowników podajesz nazwę zasobu ConversionAction obiektowi UserListActionInfo, który jest ostatecznie przekazywany do UserList.
Poniższy przykład pokazuje utworzenie podstawowej listy użytkowników powiązanej z 2 dotychczasowymi działaniami powodującymi konwersję:
Java
private void runExample(
GoogleAdsClient googleAdsClient, long customerId, List<Long> conversionActionIds) {
List<UserListActionInfo> userListActionInfoList = new ArrayList<>();
for (long conversionActionId : conversionActionIds) {
// Creates the UserListActionInfo object for a given conversion action. This specifies the
// conversion action that, when triggered, will cause a user to be added to a UserList.
UserListActionInfo userListActionInfo =
UserListActionInfo.newBuilder()
.setConversionAction(ResourceNames.conversionAction(customerId, conversionActionId))
.build();
userListActionInfoList.add(userListActionInfo);
}
// Creates a basic user list info object with all of the conversion actions.
BasicUserListInfo basicUserListInfo =
BasicUserListInfo.newBuilder().addAllActions(userListActionInfoList).build();
// Creates the basic user list.
UserList basicUserList =
UserList.newBuilder()
.setName("Example BasicUserList #" + getPrintableDateTime())
.setDescription("A list of people who have triggered one or more conversion actions")
.setMembershipLifeSpan(365)
.setBasicUserList(basicUserListInfo)
.setMembershipStatus(UserListMembershipStatus.OPEN)
.build();
// Creates the operation.
UserListOperation operation = UserListOperation.newBuilder().setCreate(basicUserList).build();
// Creates the service client.
try (UserListServiceClient userListServiceClient =
googleAdsClient.getLatestVersion().createUserListServiceClient()) {
// Adds the basic user list.
MutateUserListsResponse response =
userListServiceClient.mutateUserLists(
Long.toString(customerId), ImmutableList.of(operation));
// Prints the results.
System.out.printf(
"Created basic user list with resource name '%s'.%n",
response.getResults(0).getResourceName());
}
}
C#
public void Run(GoogleAdsClient client, long customerId, long[] conversionActionIds)
{
// Creates the service client.
UserListServiceClient userListServiceClient =
client.GetService(Services.V16.UserListService);
List<UserListActionInfo> userListActionInfoList = new List<UserListActionInfo>();
foreach (long conversionActionId in conversionActionIds)
{
// Creates the UserListActionInfo object for a given conversion action. This
// specifies the conversion action that, when triggered, will cause a user to be
// added to a UserList.
userListActionInfoList.Add(new UserListActionInfo
{
ConversionAction =
ResourceNames.ConversionAction(customerId, conversionActionId)
});
}
// Creates a basic user list info object with all of the conversion actions.
BasicUserListInfo basicUserListInfo = new BasicUserListInfo();
basicUserListInfo.Actions.Add(userListActionInfoList);
// Creates the basic user list.
UserList basicUserList = new UserList
{
Name = $"Example BasicUserList #{ExampleUtilities.GetShortRandomString()}",
Description = "A list of people who have triggered one or more conversion actions",
MembershipLifeSpan = 365L,
BasicUserList = basicUserListInfo,
MembershipStatus = UserListMembershipStatus.Open
};
// Creates the operation.
UserListOperation operation = new UserListOperation
{
Create = basicUserList
};
try
{
// Adds the new user list.
MutateUserListsResponse response = userListServiceClient.MutateUserLists
(customerId.ToString(), new[] { operation });
// Prints the result.
Console.WriteLine("Created basic user list with resource name: " +
$"{response.Results.First().ResourceName}");
}
catch (GoogleAdsException e)
{
Console.WriteLine("Failure:");
Console.WriteLine($"Message: {e.Message}");
Console.WriteLine($"Failure: {e.Failure}");
Console.WriteLine($"Request ID: {e.RequestId}");
throw;
}
}
PHP
public static function runExample(
GoogleAdsClient $googleAdsClient,
int $customerId,
array $conversionActionIds
) {
$userListActionInfoList = [];
foreach ($conversionActionIds as $conversionActionId) {
// Creates the UserListActionInfo object for a given conversion action. This specifies
// the conversion action that, when triggered, will cause a user to be added to a
// UserList.
$userListActionInfoList[] = new UserListActionInfo([
'conversion_action' => ResourceNames::forConversionAction(
$customerId,
$conversionActionId
)
]);
}
// Creates a basic user list info object with all of the conversion actions.
$basicUserListInfo = new BasicUserListInfo(['actions' => $userListActionInfoList]);
// Creates the basic user list.
$basicUserList = new UserList([
'name' => 'Example BasicUserList #' . Helper::getPrintableDatetime(),
'description' => 'A list of people who have triggered one or more conversion actions',
'membership_status' => UserListMembershipStatus::OPEN,
'membership_life_span' => 365,
'basic_user_list' => $basicUserListInfo
]);
// Creates the operation.
$operation = new UserListOperation();
$operation->setCreate($basicUserList);
// Issues a mutate request to add the user list and prints some information.
$userListServiceClient = $googleAdsClient->getUserListServiceClient();
$response = $userListServiceClient->mutateUserLists(
MutateUserListsRequest::build($customerId, [$operation])
);
printf(
"Created basic user list with resource name '%s'.%s",
$response->getResults()[0]->getResourceName(),
PHP_EOL
);
}
Python
def main(client, customer_id, conversion_action_ids):
"""Creates a combination user list.
Args:
client: The Google Ads client.
customer_id: The customer ID for which to add the user list.
conversion_action_ids: The IDs of the conversion actions for the basic
user list.
"""
# Get the UserListService and ConversionActionService clients.
user_list_service = client.get_service("UserListService")
conversion_action_service = client.get_service("ConversionActionService")
# Create a list of UserListActionInfo objects for the given conversion
# actions. These specify the conversion actions that, when triggered, will
# cause a user to be added to a UserList.
user_list_action_info_list = []
for conversion_action_id in conversion_action_ids:
user_list_action_info = client.get_type("UserListActionInfo")
user_list_action_info.conversion_action = (
conversion_action_service.conversion_action_path(
customer_id, conversion_action_id
)
)
user_list_action_info_list.append(user_list_action_info)
# Create a UserListOperation and populate the UserList.
user_list_operation = client.get_type("UserListOperation")
user_list = user_list_operation.create
user_list.name = f"Example BasicUserList #{uuid4()}"
user_list.description = (
"A list of people who have triggered one or more conversion actions"
)
user_list.membership_status = client.enums.UserListMembershipStatusEnum.OPEN
user_list.membership_life_span = 365
# The basic user list info object contains the conversion action info.
user_list.basic_user_list.actions.extend(user_list_action_info_list)
# Issue a mutate request to add the user list, then print the results.
response = user_list_service.mutate_user_lists(
customer_id=customer_id, operations=[user_list_operation]
)
print(
"Created basic user list with resource name "
f"'{response.results[0].resource_name}.'"
)
Ruby
def add_conversion_based_user_list(customer_id, conversion_action_ids)
# GoogleAdsClient will read a config file from
# ENV['HOME']/google_ads_config.rb when called without parameters
client = Google::Ads::GoogleAds::GoogleAdsClient.new
# Creates the basic user list.
operation = client.operation.create_resource.user_list do |u|
u.name = "Example BasicUserList ##{(Time.new.to_f * 100).to_i}"
u.description = "A list of people who have triggered one or more conversion actions"
u.membership_status = :OPEN
u.membership_life_span = 365
# Creates a basic user list info object with all of the conversion actions.
u.basic_user_list = client.resource.basic_user_list_info do |info|
conversion_action_ids.each do |conversion_action_id|
# Creates the UserListActionInfo object for a given conversion action.
# This specifies the conversion action that, when triggered, will cause a
# user to be added to a user_list.
info.actions << client.resource.user_list_action_info do |action|
action.conversion_action =
client.path.conversion_action(customer_id, conversion_action_id)
end
end
end
end
# Issues a mutate request to add the user list and prints some information.
response = client.service.user_list.mutate_user_lists(
customer_id: customer_id,
operations: [operation],
)
puts "Created basic user list with resource name " \
"#{response.results.first.resource_name}"
end
Perl
sub add_conversion_based_user_list {
my ($api_client, $customer_id, $conversion_action_ids) = @_;
my $user_list_action_info_list = [];
foreach my $conversion_action_id (@$conversion_action_ids) {
# Create the UserListActionInfo object for a given conversion action. This
# specifies the conversion action that, when triggered, will cause a user to
# be added to a UserList.
push @$user_list_action_info_list,
Google::Ads::GoogleAds::V16::Common::UserListActionInfo->new({
conversionAction =>
Google::Ads::GoogleAds::V16::Utils::ResourceNames::conversion_action(
$customer_id, $conversion_action_id
)});
}
# Create a basic user list info object with all of the conversion actions.
my $basic_user_list_info =
Google::Ads::GoogleAds::V16::Common::BasicUserListInfo->new({
actions => $user_list_action_info_list
});
# Create the basic user list.
my $basic_user_list = Google::Ads::GoogleAds::V16::Resources::UserList->new({
name => "Example BasicUserList #" . uniqid(),
description =>
"A list of people who have triggered one or more conversion actions",
membershipStatus => OPEN,
membershipLifeSpan => 365,
basicUserList => $basic_user_list_info
});
# Create the operation.
my $user_list_operation =
Google::Ads::GoogleAds::V16::Services::UserListService::UserListOperation->
new({
create => $basic_user_list
});
# Issue a mutate request to add the user list and print some information.
my $user_lists_response = $api_client->UserListService()->mutate({
customerId => $customer_id,
operations => [$user_list_operation]});
printf
"Created basic user list with resource name '%s'.\n",
$user_lists_response->{results}[0]{resourceName};
return 1;
}
Użytkownicy, którzy wykonali działania niezwiązane z konwersjami
Możesz utworzyć podstawową listę użytkowników, którzy wykonali w Twojej witrynie działania, które nie są dla Ciebie uznawane za konwersje – powiąż ją z RemarketingAction zamiast ConversionAction.
Pobieranie listy
Aby pobrać listę użytkowników, możesz wysłać to zapytanie Google Ads Query Language do zasobu user_list.
SELECT
user_list.name,
user_list.membership_status,
user_list.membership_life_span
FROM user_list
WHERE
user_list.resource_name = 'USER_LIST_RESOURCE_NAME'
Kierowanie na listę
Kolejnym krokiem po utworzeniu segmentu odbiorców jest kierowanie na niego reklam.
Reguły kierowania na segment odbiorców
List użytkowników z możliwością określenia stawki nie można konfigurować jednocześnie na poziomie kampanii i grupy reklam. Przed ustawieniem co najmniej jednego niewykluczającego kryterium listy użytkowników należy usunąć je ze wszystkich grup reklam w kampanii.
Kierowanie niewykluczające według listy użytkowników jest obsługiwane tylko w kampaniach w sieci wyszukiwania. W przypadku kampanii w sieci reklamowej należy wykluczyć element
CampaignCriterionzawierający wartościuser_list.W kampaniach w sieci wyszukiwania i kampaniach produktowych cele list użytkowników nie umożliwiają konfigurowania tych pól:
Kierowanie reklam na listę użytkowników
Ten proces przebiega podobnie jak w przypadku innych typów kryteriów kierowania w interfejsie API. Ten kod pokazuje, jak za pomocą komponentu AdGroupCriterion kierować reklamy z grupy reklam na listę użytkowników:
Java
private String targetAdsInAdGroupToUserList(
GoogleAdsClient googleAdsClient, long customerId, long adGroupId, String userList) {
// Creates the ad group criterion targeting members of the user list.
AdGroupCriterion adGroupCriterion =
AdGroupCriterion.newBuilder()
.setAdGroup(ResourceNames.adGroup(customerId, adGroupId))
.setUserList(UserListInfo.newBuilder().setUserList(userList).build())
.build();
// Creates the operation.
AdGroupCriterionOperation operation =
AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterion).build();
// Creates the ad group criterion service.
try (AdGroupCriterionServiceClient adGroupCriterionServiceClient =
googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) {
// Adds the ad group criterion.
MutateAdGroupCriteriaResponse response =
adGroupCriterionServiceClient.mutateAdGroupCriteria(
Long.toString(customerId), ImmutableList.of(operation));
// Gets and prints the results.
String adGroupCriterionResourceName = response.getResults(0).getResourceName();
System.out.printf(
"Successfully created ad group criterion with resource name '%s' "
+ "targeting user list with resource name '%s' with ad group with ID %d.%n",
adGroupCriterionResourceName, userList, adGroupId);
return adGroupCriterionResourceName;
}
}
C#
private string TargetAdsInAdGroupToUserList(
GoogleAdsClient client, long customerId, long adGroupId, string userListResourceName)
{
// Get the AdGroupCriterionService client.
AdGroupCriterionServiceClient adGroupCriterionServiceClient = client.GetService
(Services.V16.AdGroupCriterionService);
// Create the ad group criterion targeting members of the user list.
AdGroupCriterion adGroupCriterion = new AdGroupCriterion
{
AdGroup = ResourceNames.AdGroup(customerId, adGroupId),
UserList = new UserListInfo
{
UserList = userListResourceName
}
};
// Create the operation.
AdGroupCriterionOperation adGroupCriterionOperation = new AdGroupCriterionOperation
{
Create = adGroupCriterion
};
// Add the ad group criterion, then print and return the new criterion's resource name.
MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse =
adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(),
new[] { adGroupCriterionOperation });
string adGroupCriterionResourceName =
mutateAdGroupCriteriaResponse.Results.First().ResourceName;
Console.WriteLine("Successfully created ad group criterion with resource name " +
$"'{adGroupCriterionResourceName}' targeting user list with resource name " +
$"'{userListResourceName}' with ad group with ID {adGroupId}.");
return adGroupCriterionResourceName;
}
PHP
private static function targetAdsInAdGroupToUserList(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $adGroupId,
string $userListResourceName
): string {
// Creates the ad group criterion targeting members of the user list.
$adGroupCriterion = new AdGroupCriterion([
'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId),
'user_list' => new UserListInfo(['user_list' => $userListResourceName])
]);
// Creates the operation.
$operation = new AdGroupCriterionOperation();
$operation->setCreate($adGroupCriterion);
// Issues a mutate request to add an ad group criterion.
$adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient();
/** @var MutateAdGroupCriteriaResponse $adGroupCriterionResponse */
$adGroupCriterionResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria(
MutateAdGroupCriteriaRequest::build($customerId, [$operation])
);
$adGroupCriterionResourceName =
$adGroupCriterionResponse->getResults()[0]->getResourceName();
printf(
"Successfully created ad group criterion with resource name '%s' " .
"targeting user list with resource name '%s' with ad group with ID %d.%s",
$adGroupCriterionResourceName,
$userListResourceName,
$adGroupId,
PHP_EOL
);
return $adGroupCriterionResourceName;
}
Python
def target_ads_in_ad_group_to_user_list(
client, customer_id, ad_group_id, user_list_resource_name
):
"""Creates an ad group criterion that targets a user list with an ad group.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a str client customer ID used to create an ad group
criterion.
ad_group_id: a str ID for an ad group used to create an ad group
criterion that targets members of a user list.
user_list_resource_name: a str resource name for a user list.
Returns:
a str resource name for an ad group criterion.
"""
ad_group_criterion_operation = client.get_type("AdGroupCriterionOperation")
# Creates the ad group criterion targeting members of the user list.
ad_group_criterion = ad_group_criterion_operation.create
ad_group_criterion.ad_group = client.get_service(
"AdGroupService"
).ad_group_path(customer_id, ad_group_id)
ad_group_criterion.user_list.user_list = user_list_resource_name
ad_group_criterion_service = client.get_service("AdGroupCriterionService")
response = ad_group_criterion_service.mutate_ad_group_criteria(
customer_id=customer_id, operations=[ad_group_criterion_operation]
)
resource_name = response.results[0].resource_name
print(
"Successfully created ad group criterion with resource name: "
f"'{resource_name}' targeting user list with resource name: "
f"'{user_list_resource_name}' and with ad group with ID "
f"{ad_group_id}."
)
return resource_name
Ruby
def target_ads_in_ad_group_to_user_list(
client,
customer_id,
ad_group_id,
user_list
)
# Creates the ad group criterion targeting members of the user list.
operation = client.operation.create_resource.ad_group_criterion do |agc|
agc.ad_group = client.path.ad_group(customer_id, ad_group_id)
agc.user_list = client.resource.user_list_info do |info|
info.user_list = user_list
end
end
# Issues a mutate request to create the ad group criterion.
response = client.service.ad_group_criterion.mutate_ad_group_criteria(
customer_id: customer_id,
operations: [operation],
)
ad_group_criterion_resource_name = response.results.first.resource_name
puts "Successfully created ad group criterion with resource name " \
"'#{ad_group_criterion_resource_name}' targeting user list with resource name " \
"'#{user_list}' with ad group with ID #{ad_group_id}"
ad_group_criterion_resource_name
end
Perl
sub target_ads_in_ad_group_to_user_list {
my ($api_client, $customer_id, $ad_group_id, $user_list_resource_name) = @_;
# Create the ad group criterion targeting members of the user list.
my $ad_group_criterion =
Google::Ads::GoogleAds::V16::Resources::AdGroupCriterion->new({
adGroup => Google::Ads::GoogleAds::V16::Utils::ResourceNames::ad_group(
$customer_id, $ad_group_id
),
userList => Google::Ads::GoogleAds::V16::Common::UserListInfo->new({
userList => $user_list_resource_name
})});
# Create the operation.
my $ad_group_criterion_operation =
Google::Ads::GoogleAds::V16::Services::AdGroupCriterionService::AdGroupCriterionOperation
->new({
create => $ad_group_criterion
});
# Add the ad group criterion, then print and return the new criterion's resource name.
my $ad_group_criteria_response =
$api_client->AdGroupCriterionService()->mutate({
customerId => $customer_id,
operations => [$ad_group_criterion_operation]});
my $ad_group_criterion_resource_name =
$ad_group_criteria_response->{results}[0]{resourceName};
printf "Successfully created ad group criterion with resource name '%s' " .
"targeting user list with resource name '%s' with ad group with ID %d.\n",
$ad_group_criterion_resource_name, $user_list_resource_name, $ad_group_id;
return $ad_group_criterion_resource_name;
}
Podobnie jak w przypadku innych typów kryteriów, do obiektu AdGroupCriterion możesz przypisać inne właściwości, np. zastąpienia stawki.
Zmień poziom kierowania
Jeśli przechodzisz z kryteriów listy użytkowników na poziomie grupy reklam na poziom kampanii, musisz najpierw usunąć istniejące kryteria listy użytkowników z każdej włączonej lub wstrzymanej grupy reklam w danej kampanii. Klikaj elementy rozwijane, aby wyświetlić przykładowy kod dla każdego kroku.
Najpierw pobierz wszystkie kryteria grupy reklam w danej kampanii.
Java
private List<String> getUserListAdGroupCriterion(
GoogleAdsClient googleAdsClient, long customerId, long campaignId) {
List<String> userListCriteria = new ArrayList<>();
// Creates the Google Ads service client.
try (GoogleAdsServiceClient googleAdsServiceClient =
googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
// Creates a request that will retrieve all of the ad group criteria under a campaign.
SearchGoogleAdsRequest request =
SearchGoogleAdsRequest.newBuilder()
.setCustomerId(Long.toString(customerId))
.setPageSize(PAGE_SIZE)
.setQuery(
"SELECT ad_group_criterion.criterion_id"
+ " FROM ad_group_criterion"
+ " WHERE campaign.id = "
+ campaignId
+ " AND ad_group_criterion.type = 'USER_LIST'")
.build();
// Issues the search request.
SearchPagedResponse searchPagedResponse = googleAdsServiceClient.search(request);
// Iterates over all rows in all pages. Prints the results and adds the ad group criteria
// resource names to the list.
for (GoogleAdsRow googleAdsRow : searchPagedResponse.iterateAll()) {
String adGroupCriterionResourceName = googleAdsRow.getAdGroupCriterion().getResourceName();
System.out.printf(
"Ad group criterion with resource name '%s' was found.%n",
adGroupCriterionResourceName);
userListCriteria.add(adGroupCriterionResourceName);
}
}
return userListCriteria;
}
C#
private List<string> GetUserListAdGroupCriteria(
GoogleAdsClient client, long customerId, long campaignId)
{
// Get the GoogleAdsService client.
GoogleAdsServiceClient googleAdsServiceClient =
client.GetService(Services.V16.GoogleAdsService);
List<string> userListCriteriaResourceNames = new List<string>();
// Create a query that will retrieve all of the ad group criteria under a campaign.
string query = $@"
SELECT ad_group_criterion.criterion_id
FROM ad_group_criterion
WHERE
campaign.id = {campaignId}
AND ad_group_criterion.type = 'USER_LIST'";
// Issue the search request.
googleAdsServiceClient.SearchStream(customerId.ToString(), query,
delegate (SearchGoogleAdsStreamResponse resp)
{
// Display the results and add the resource names to the list.
foreach (GoogleAdsRow googleAdsRow in resp.Results)
{
string adGroupCriterionResourceName =
googleAdsRow.AdGroupCriterion.ResourceName;
Console.WriteLine("Ad group criterion with resource name " +
$"{adGroupCriterionResourceName} was found.");
userListCriteriaResourceNames.Add(adGroupCriterionResourceName);
}
});
return userListCriteriaResourceNames;
}
PHP
private static function getUserListAdGroupCriteria(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $campaignId
): array {
// Creates a query that retrieves all of the ad group criteria under a campaign.
$query = sprintf(
"SELECT ad_group_criterion.criterion_id " .
"FROM ad_group_criterion " .
"WHERE campaign.id = %d " .
"AND ad_group_criterion.type = 'USER_LIST'",
$campaignId
);
// Creates the Google Ads service client.
$googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
// Issues the search request.
$response = $googleAdsServiceClient->search(
SearchGoogleAdsRequest::build($customerId, $query)->setPageSize(self::PAGE_SIZE)
);
$userListCriteria = [];
// Iterates over all rows in all pages. Prints the user list criteria and adds the ad group
// criteria resource names to the list.
foreach ($response->iterateAllElements() as $googleAdsRow) {
/** @var GoogleAdsRow $googleAdsRow */
$adGroupCriterionResourceName = $googleAdsRow->getAdGroupCriterion()->getResourceName();
printf(
"Ad group criterion with resource name '%s' was found.%s",
$adGroupCriterionResourceName,
PHP_EOL
);
$userListCriteria[] = $adGroupCriterionResourceName;
}
return $userListCriteria;
}
Python
def get_user_list_ad_group_criteria(client, customer_id, campaign_id):
"""Finds all of user list ad group criteria under a campaign.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a str client customer ID.
campaign_id: a str campaign ID.
Returns:
a list of ad group criterion resource names.
"""
# Creates a query that retrieves all of the ad group criteria under a
# campaign.
query = f"""
SELECT
ad_group_criterion.criterion_id
FROM ad_group_criterion
WHERE campaign.id = {campaign_id}
AND ad_group_criterion.type = USER_LIST"""
googleads_service = client.get_service("GoogleAdsService")
search_request = client.get_type("SearchGoogleAdsRequest")
search_request.customer_id = customer_id
search_request.query = query
search_request.page_size = _DEFAULT_PAGE_SIZE
response = googleads_service.search(request=search_request)
# Iterates over all rows in all pages. Prints the user list criteria and
# adds the ad group criteria resource names to the list.
user_list_criteria = []
for row in response:
resource_name = row.ad_group_criterion.resource_name
print(
"Ad group criterion with resource name '{resource_name}' was "
"found."
)
user_list_criteria.append(resource_name)
return user_list_criteria
Ruby
def get_user_list_ad_group_criterion(
client,
customer_id,
campaign_id
)
user_list_criteria = []
# Creates a query that will retrieve all of the ad group criteria
# under a campaign.
query = <<~QUERY
SELECT ad_group_criterion.criterion_id
FROM ad_group_criterion
WHERE campaign.id = #{campaign_id}
AND ad_group_criterion.type = 'USER_LIST'
QUERY
# Issues the search request.
response = client.service.google_ads.search(
customer_id: customer_id,
query: query,
page_size: PAGE_SIZE,
)
# Iterates over all rows in all pages. Prints the results and adds the ad
# group criteria resource names to the list.
response.each do |row|
ad_group_criterion_resource_name = row.ad_group_criterion.resource_name
puts "Ad group criterion with resource name " \
"'#{ad_group_criterion_resource_name}' was found"
user_list_criteria << ad_group_criterion_resource_name
end
user_list_criteria
end
Perl
sub get_user_list_ad_group_criteria {
my ($api_client, $customer_id, $campaign_id) = @_;
my $user_list_criterion_resource_names = [];
# Create a search stream request that will retrieve all of the user list ad
# group criteria under a campaign.
my $search_stream_request =
Google::Ads::GoogleAds::V16::Services::GoogleAdsService::SearchGoogleAdsStreamRequest
->new({
customerId => $customer_id,
query => sprintf(
"SELECT ad_group_criterion.criterion_id " .
"FROM ad_group_criterion " .
"WHERE campaign.id = %d AND ad_group_criterion.type = 'USER_LIST'",
$campaign_id
)});
my $search_stream_handler =
Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({
service => $api_client->GoogleAdsService(),
request => $search_stream_request
});
# Issue a search request and process the stream response.
$search_stream_handler->process_contents(
sub {
# Display the results and add the resource names to the list.
my $google_ads_row = shift;
my $ad_group_criterion_resource_name =
$google_ads_row->{adGroupCriterion}{resourceName};
printf "Ad group criterion with resource name '%s' was found.\n",
$ad_group_criterion_resource_name;
push(@$user_list_criterion_resource_names,
$ad_group_criterion_resource_name);
});
return $user_list_criterion_resource_names;
}
Następnie usuń wszystkie zwrócone wartości docelowe kryteriów grupy reklam.
Java
private void removeExistingListCriteriaFromAdGroup(
GoogleAdsClient googleAdsClient, long customerId, long campaignId) {
// Retrieves all of the ad group criteria under a campaign.
List<String> adGroupCriteria =
getUserListAdGroupCriterion(googleAdsClient, customerId, campaignId);
List<AdGroupCriterionOperation> operations = new ArrayList<>();
// Creates a list of remove operations.
for (String adGroupCriterion : adGroupCriteria) {
operations.add(AdGroupCriterionOperation.newBuilder().setRemove(adGroupCriterion).build());
}
// Creates the ad group criterion service.
try (AdGroupCriterionServiceClient adGroupCriterionServiceClient =
googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) {
// Removes the ad group criterion.
MutateAdGroupCriteriaResponse response =
adGroupCriterionServiceClient.mutateAdGroupCriteria(
Long.toString(customerId), operations);
// Gets and prints the results.
System.out.printf("Removed %d ad group criteria.%n", response.getResultsCount());
for (MutateAdGroupCriterionResult result : response.getResultsList()) {
System.out.printf(
"Successfully removed ad group criterion with resource name '%s'.%n",
result.getResourceName());
}
}
}
C#
private void RemoveExistingListCriteriaFromAdGroup(GoogleAdsClient client, long customerId,
long campaignId)
{
// Get the AdGroupCriterionService client.
AdGroupCriterionServiceClient adGroupCriterionServiceClient =
client.GetService(Services.V16.AdGroupCriterionService);
// Retrieve all of the ad group criteria under a campaign.
List<string> adGroupCriteria =
GetUserListAdGroupCriteria(client, customerId, campaignId);
// Create a list of remove operations.
List<AdGroupCriterionOperation> operations = adGroupCriteria.Select(adGroupCriterion =>
new AdGroupCriterionOperation { Remove = adGroupCriterion }).ToList();
// Remove the ad group criteria and print the resource names of the removed criteria.
MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse =
adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(),
operations);
Console.WriteLine($"Removed {mutateAdGroupCriteriaResponse.Results.Count} ad group " +
"criteria.");
foreach (MutateAdGroupCriterionResult result in mutateAdGroupCriteriaResponse.Results)
{
Console.WriteLine("Successfully removed ad group criterion with resource name " +
$"'{result.ResourceName}'.");
}
}
PHP
private static function removeExistingListCriteriaFromAdGroup(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $campaignId
) {
// Retrieves all of the ad group criteria under a campaign.
$allAdGroupCriteria = self::getUserListAdGroupCriteria(
$googleAdsClient,
$customerId,
$campaignId
);
$removeOperations = [];
// Creates a list of remove operations.
foreach ($allAdGroupCriteria as $adGroupCriterionResourceName) {
$operation = new AdGroupCriterionOperation();
$operation->setRemove($adGroupCriterionResourceName);
$removeOperations[] = $operation;
}
// Issues a mutate request to remove the ad group criteria.
$adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient();
/** @var MutateAdGroupCriteriaResponse $adGroupCriteriaResponse */
$adGroupCriteriaResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria(
MutateAdGroupCriteriaRequest::build($customerId, $removeOperations)
);
foreach ($adGroupCriteriaResponse->getResults() as $adGroupCriteriaResult) {
printf(
"Successfully removed ad group criterion with resource name '%s'.%s",
$adGroupCriteriaResult->getResourceName(),
PHP_EOL
);
}
}
Python
def remove_existing_criteria_from_ad_group(client, customer_id, campaign_id):
"""Removes all ad group criteria targeting a user list under a campaign.
This is a necessary step before targeting a user list at the campaign level.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a str client customer ID.
campaign_id: a str ID for a campaign that will have all ad group
criteria that targets user lists removed.
"""
# Retrieves all of the ad group criteria under a campaign.
all_ad_group_criteria = get_user_list_ad_group_criteria(
client, customer_id, campaign_id
)
# Creates a list of remove operations.
remove_operations = []
for ad_group_criterion_resource_name in all_ad_group_criteria:
remove_operation = client.get_type("AdGroupCriterionOperation")
remove_operation.remove = ad_group_criterion_resource_name
remove_operations.append(remove_operation)
ad_group_criterion_service = client.get_service("AdGroupCriterionService")
response = ad_group_criterion_service.mutate_ad_group_criteria(
customer_id=customer_id, operations=remove_operations
)
print(
"Successfully removed ad group criterion with resource name: "
f"'{response.results[0].resource_name}'"
)
Ruby
def remove_existing_list_criteria_from_ad_group(
client,
customer_id,
campaign_id
)
# Retrieves all of the ad group criteria under a campaign.
ad_group_criteria = get_user_list_ad_group_criterion(
client, customer_id, campaign_id)
# Creates a list of remove operations.
operations = []
ad_group_criteria.each do |agc|
operations << client.operation.remove_resource.ad_group_criterion(agc)
end
# Issues a mutate request to remove all ad group criteria.
response = client.service.ad_group_criterion.mutate_ad_group_criteria(
customer_id: customer_id,
operations: operations,
)
puts "Removed #{response.results.size} ad group criteria."
response.results.each do |result|
puts "Successfully removed ad group criterion with resource name " \
"'#{result.resource_name}'"
end
end
Perl
sub remove_existing_list_criteria_from_ad_group {
my ($api_client, $customer_id, $campaign_id) = @_;
# Retrieve all of the ad group criteria under a campaign.
my $ad_group_criteria =
get_user_list_ad_group_criteria($api_client, $customer_id, $campaign_id);
# Create a list of remove operations.
my $operations = [];
foreach my $ad_group_criterion (@$ad_group_criteria) {
push(
@$operations,
Google::Ads::GoogleAds::V16::Services::AdGroupCriterionService::AdGroupCriterionOperation
->new({
remove => $ad_group_criterion
}));
}
# Remove the ad group criteria and print the resource names of the removed criteria.
my $ad_group_criteria_response =
$api_client->AdGroupCriterionService()->mutate({
customerId => $customer_id,
operations => $operations
});
printf "Removed %d ad group criteria.\n",
scalar @{$ad_group_criteria_response->{results}};
foreach my $result (@{$ad_group_criteria_response->{results}}) {
printf "Successfully removed ad group criterion with resource name '%s'.\n",
$result->{resourceName};
}
}
Przy przełączaniu się na listy użytkowników na poziomie grupy reklam musisz też usunąć dotychczasowe kryteria listy użytkowników na poziomie kampanii. Proces powiela poprzedni przykład.
Kierowanie reklam w kampanii na listę użytkowników przy użyciu elementu CampaignCriterion.
Java
private String targetAdsInCampaignToUserList(
GoogleAdsClient googleAdsClient, long customerId, long campaignId, String userList) {
// Creates the campaign criterion.
CampaignCriterion campaignCriterion =
CampaignCriterion.newBuilder()
.setCampaign(ResourceNames.campaign(customerId, campaignId))
.setUserList(UserListInfo.newBuilder().setUserList(userList).build())
.build();
// Creates the operation.
CampaignCriterionOperation operation =
CampaignCriterionOperation.newBuilder().setCreate(campaignCriterion).build();
// Creates the campaign criterion service client.
try (CampaignCriterionServiceClient campaignCriterionServiceClient =
googleAdsClient.getLatestVersion().createCampaignCriterionServiceClient()) {
// Adds the campaign criterion.
MutateCampaignCriteriaResponse response =
campaignCriterionServiceClient.mutateCampaignCriteria(
Long.toString(customerId), ImmutableList.of(operation));
// Gets and prints the campaign criterion resource name.
String campaignCriterionResourceName = response.getResults(0).getResourceName();
System.out.printf(
"Successfully created campaign criterion with resource name '%s' "
+ "targeting user list with resource name '%s' with campaign with ID %d.%n",
campaignCriterionResourceName, userList, campaignId);
return campaignCriterionResourceName;
}
}
C#
private string TargetAdsInCampaignToUserList(
GoogleAdsClient client, long customerId, long campaignId, string userListResourceName)
{
// Get the CampaignCriterionService client.
CampaignCriterionServiceClient campaignCriterionServiceClient =
client.GetService(Services.V16.CampaignCriterionService);
// Create the campaign criterion.
CampaignCriterion campaignCriterion = new CampaignCriterion
{
Campaign = ResourceNames.Campaign(customerId, campaignId),
UserList = new UserListInfo
{
UserList = userListResourceName
}
};
// Create the operation.
CampaignCriterionOperation campaignCriterionOperation = new CampaignCriterionOperation
{
Create = campaignCriterion
};
// Add the campaign criterion and print the resulting criterion's resource name.
MutateCampaignCriteriaResponse mutateCampaignCriteriaResponse =
campaignCriterionServiceClient.MutateCampaignCriteria(customerId.ToString(),
new[] { campaignCriterionOperation });
string campaignCriterionResourceName =
mutateCampaignCriteriaResponse.Results.First().ResourceName;
Console.WriteLine("Successfully created campaign criterion with resource name " +
$"'{campaignCriterionResourceName}' targeting user list with resource name " +
$"'{userListResourceName}' with campaign with ID {campaignId}.");
return campaignCriterionResourceName;
}
PHP
private static function targetAdsInCampaignToUserList(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $campaignId,
string $userListResourceName
): string {
// Creates the campaign criterion.
$campaignCriterion = new CampaignCriterion([
'campaign' => ResourceNames::forCampaign($customerId, $campaignId),
'user_list' => new UserListInfo(['user_list' => $userListResourceName])
]);
// Creates the operation.
$operation = new CampaignCriterionOperation();
$operation->setCreate($campaignCriterion);
// Issues a mutate request to create a campaign criterion.
$campaignCriterionServiceClient = $googleAdsClient->getCampaignCriterionServiceClient();
/** @var MutateCampaignCriteriaResponse $campaignCriteriaResponse */
$campaignCriteriaResponse = $campaignCriterionServiceClient->mutateCampaignCriteria(
MutateCampaignCriteriaRequest::build($customerId, [$operation])
);
$campaignCriterionResourceName =
$campaignCriteriaResponse->getResults()[0]->getResourceName();
printf(
"Successfully created campaign criterion with resource name '%s' " .
"targeting user list with resource name '%s' with campaign with ID %d.%s",
$campaignCriterionResourceName,
$userListResourceName,
$campaignId,
PHP_EOL
);
return $campaignCriterionResourceName;
}
Python
def target_ads_in_campaign_to_user_list(
client, customer_id, campaign_id, user_list_resource_name
):
"""Creates a campaign criterion that targets a user list with a campaign.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a str client customer ID used to create an campaign
criterion.
campaign_id: a str ID for a campaign used to create a campaign
criterion that targets members of a user list.
user_list_resource_name: a str resource name for a user list.
Returns:
a str resource name for a campaign criterion.
"""
campaign_criterion_operation = client.get_type("CampaignCriterionOperation")
campaign_criterion = campaign_criterion_operation.create
campaign_criterion.campaign = client.get_service(
"CampaignService"
).campaign_path(customer_id, campaign_id)
campaign_criterion.user_list.user_list = user_list_resource_name
campaign_criterion_service = client.get_service("CampaignCriterionService")
response = campaign_criterion_service.mutate_campaign_criteria(
customer_id=customer_id, operations=[campaign_criterion_operation]
)
resource_name = response.results[0].resource_name
print(
"Successfully created campaign criterion with resource name "
f"'{resource_name}' targeting user list with resource name "
f"'{user_list_resource_name}' with campaign with ID {campaign_id}"
)
return resource_name
Ruby
def target_ads_in_campaign_to_user_list(
client,
customer_id,
campaign_id,
user_list
)
# Creates the campaign criterion targeting members of the user list.
operation = client.operation.create_resource.campaign_criterion do |cc|
cc.campaign = client.path.campaign(customer_id, campaign_id)
cc.user_list = client.resource.user_list_info do |info|
info.user_list = user_list
end
end
# Issues a mutate request to create the campaign criterion.
response = client.service.campaign_criterion.mutate_campaign_criteria(
customer_id: customer_id,
operations: [operation],
)
campaign_criterion_resource_name = response.results.first.resource_name
puts "Successfully created campaign criterion with resource name " \
"'#{campaign_criterion_resource_name}' targeting user list with resource name " \
"'#{user_list}' with campaign with ID #{campaign_id}"
campaign_criterion_resource_name
end
Perl
sub target_ads_in_campaign_to_user_list {
my ($api_client, $customer_id, $campaign_id, $user_list_resource_name) = @_;
# Create the campaign criterion.
my $campaign_criterion =
Google::Ads::GoogleAds::V16::Resources::CampaignCriterion->new({
campaign => Google::Ads::GoogleAds::V16::Utils::ResourceNames::campaign(
$customer_id, $campaign_id
),
userList => Google::Ads::GoogleAds::V16::Common::UserListInfo->new({
userList => $user_list_resource_name
})});
# Create the operation.
my $campaign_criterion_operation =
Google::Ads::GoogleAds::V16::Services::CampaignCriterionService::CampaignCriterionOperation
->new({
create => $campaign_criterion
});
# Add the campaign criterion and print the resulting criterion's resource name.
my $campaign_criteria_response =
$api_client->CampaignCriterionService()->mutate({
customerId => $customer_id,
operations => [$campaign_criterion_operation]});
my $campaign_criterion_resource_name =
$campaign_criteria_response->{results}[0]{resourceName};
printf "Successfully created campaign criterion with resource name '%s' " .
"targeting user list with resource name '%s' with campaign with ID %d.\n",
$campaign_criterion_resource_name, $user_list_resource_name, $campaign_id;
return $campaign_criterion_resource_name;
}
Sprawdzanie skuteczności list
Aby zbierać dane o skuteczności segmentów odbiorców, wyślij żądanie wyszukiwania do zasobu ad_group_audience_view lub campaign_audience_view.
Możesz np. sprawdzać conversions lub cost_per_conversion, aby określić, czy kierowanie na segment odbiorców faktycznie zwiększa liczbę konwersji, a następnie odpowiednio dostosować modyfikatory stawek.
SELECT
ad_group_criterion.criterion_id,
metrics.conversions,
metrics.cost_per_conversion
FROM ad_group_audience_view