Mit dynamischem Remarketing können Anzeigen in Ihrer Kampagne ausgeliefert werden, die auf das bisherige Verhalten eines Nutzers abgestimmt sind. Wenn ein Nutzer einer dynamischen Remarketing-Liste hinzugefügt wird, wird im Tracking-Pixel auch die ID des Assets bereitgestellt. Wenn ein Nutzer auf der Liste eine Anzeige sieht, wird der Inhalt der Anzeige dynamisch aus dem zugrunde liegenden AssetSet gerendert.
In diesem Dokument wird beschrieben, wie Sie dynamische Remarketing-Kampagnen mit Assets für dynamische Inhalte verwalten.
Assets für die Auslieferung in der dynamischen Remarketing-Kampagne erstellen
Mit der API können Sie Assets verwalten, die benutzerdefinierte Inhalte für Ihre Anzeige enthalten. Der Asset enthält eine ID, die im Tracking-Pixel zusammen mit den angepassten Inhalten verwendet werden kann, die in der Anzeige ausgeliefert werden sollen.
Java
// Creates a DynamicEducationAsset.
// See https://support.google.com/google-ads/answer/6053288?#zippy=%2Ceducation for a
// detailed explanation of the field format.
DynamicEducationAsset educationAsset =
DynamicEducationAsset.newBuilder()
// Defines meta-information about the school and program.
.setSchoolName("The University of Unknown")
.setAddress("Building 1, New York, 12345, USA")
.setProgramName("BSc. Computer Science")
.setSubject("Computer Science")
.setProgramDescription("Slinging code for fun and profit!")
// Sets up the program ID which is the ID that should be specified in the tracking
// pixel.
.setProgramId("bsc-cs-uofu")
// Sets up the location ID which may additionally be specified in the tracking pixel.
.setLocationId("nyc")
.setImageUrl("https://gaagl.page.link/Eit5")
.setAndroidAppLink("android-app://com.example.android/http/example.com/gizmos?1234")
.setIosAppLink("exampleApp://content/page")
.setIosAppStoreId(123L)
.build();
Asset asset =
Asset.newBuilder()
.setDynamicEducationAsset(educationAsset)
.addFinalUrls("https://www.example.com")
.build();
// Creates an operation to add the asset.
AssetOperation operation = AssetOperation.newBuilder().setCreate(asset).build();
// Connects to the API.
try (AssetServiceClient client =
googleAdsClient.getLatestVersion().createAssetServiceClient()) {
// Sends the mutate request.
MutateAssetsResponse response =
client.mutateAssets(String.valueOf(params.customerId), ImmutableList.of(operation));
// Prints some information about the response.
String resourceName = response.getResults(0).getResourceName();
System.out.printf("Created a dynamic education asset with resource name %s.%n", resourceName);
return resourceName;
}
C#
/// <summary>
/// Creates an Asset to use in dynamic remarketing.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <returns>The resource name of the newly created asset.</returns>
private string CreateAsset(GoogleAdsClient client, long customerId)
{
AssetServiceClient assetService = client.GetService(Services.V16.AssetService);
// Creates a DynamicEducationAsset.
// See https://support.google.com/google-ads/answer/6053288?#zippy=%2Ceducation for a
// detailed explanation of the field format.
DynamicEducationAsset educationAsset = new DynamicEducationAsset()
{
// Defines meta-information about the school and program.
SchoolName = "The University of Unknown",
Address = "Building 1, New York, 12345, USA",
ProgramName = "BSc. Computer Science",
Subject = "Computer Science",
ProgramDescription = "Slinging code for fun and profit!",
// Sets up the program ID which is the ID that should be specified in
// the tracking pixel.
ProgramId = "bsc-cs-uofu",
// Sets up the location ID which may additionally be specified in the
// tracking pixel.
LocationId = "nyc",
ImageUrl = "https://gaagl.page.link/Eit5",
AndroidAppLink = "android-app://com.example.android/http/example.com/gizmos?1234",
IosAppLink = "exampleApp://content/page",
IosAppStoreId = 123L
};
Asset asset = new Asset()
{
DynamicEducationAsset = educationAsset,
// The final_urls list must not be empty
FinalUrls = { "https://www.example.com" }
};
// Creates an operation to add the asset.
AssetOperation operation = new AssetOperation()
{
Create = asset
};
// Sends the mutate request.
MutateAssetsResponse response =
assetService.MutateAssets(customerId.ToString(), new[] { operation });
// Prints some information about the response.
string resourceName = response.Results[0].ResourceName;
Console.Write($"Created a dynamic education asset with resource name {resourceName}.");
return resourceName;
}
PHP
// Creates a dynamic education asset.
// See https://support.google.com/google-ads/answer/6053288?#zippy=%2Ceducation for a
// detailed explanation of the field format.
$dynamicEducationAsset = new DynamicEducationAsset([
// Defines meta-information about the school and program.
'school_name' => 'The University of Unknown',
'address' => 'Building 1, New York, 12345, USA',
'program_name' => 'BSc. Computer Science',
'subject' => 'Computer Science',
'program_description' => 'Slinging code for fun and profit!',
// Sets up the program ID which is the ID that should be specified in the tracking
// pixel.
'program_id' => 'bsc-cs-uofu',
// Sets up the location ID which may additionally be specified in the tracking pixel.
'location_id' => 'nyc',
'image_url' => 'https://gaagl.page.link/Eit5',
'android_app_link' => 'android-app://com.example.android/http/example.com/gizmos?1234',
'ios_app_link' => 'exampleApp://content/page',
'ios_app_store_id' => 123
]);
// Wraps the dynamic education asset in an asset.
$asset = new Asset([
'dynamic_education_asset' => $dynamicEducationAsset,
'final_urls' => ['https://www.example.com']
]);
// Creates an asset operation.
$assetOperation = new AssetOperation();
$assetOperation->setCreate($asset);
// Issues a mutate request to add the asset and prints its information.
$assetServiceClient = $googleAdsClient->getAssetServiceClient();
$response = $assetServiceClient->mutateAssets(
MutateAssetsRequest::build($customerId, [$assetOperation])
);
$assetResourceName = $response->getResults()[0]->getResourceName();
printf(
"Created a dynamic education asset with resource name: '%s'.%s",
$assetResourceName,
PHP_EOL
);
return $assetResourceName;
Python
def create_asset(client, customer_id):
"""Creates a DynamicEducationAsset.
See https://support.google.com/google-ads/answer/6053288?#zippy=%2Ceducation
for a detailed explanation of the field format.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
Returns:
The resource name for an asset.
"""
# Creates an operation to add the asset.
operation = client.get_type("AssetOperation")
asset = operation.create
# The final_urls list must not be empty
asset.final_urls.append("https://www.example.com")
education_asset = asset.dynamic_education_asset
# Defines meta-information about the school and program.
education_asset.school_name = "The University of Unknown"
education_asset.address = "Building 1, New York, 12345, USA"
education_asset.program_name = "BSc. Computer Science"
education_asset.subject = "Computer Science"
education_asset.program_description = "Slinging code for fun and profit!"
# Sets up the program ID which is the ID that should be specified in the
# tracking pixel.
education_asset.program_id = "bsc-cs-uofu"
# Sets up the location ID which may additionally be specified in the
# tracking pixel.
education_asset.location_id = "nyc"
education_asset.image_url = "https://gaagl.page.link/Eit5"
education_asset.android_app_link = (
"android-app://com.example.android/http/example.com/gizmos?1234"
)
education_asset.ios_app_link = "exampleApp://content/page"
education_asset.ios_app_store_id = 123
asset_service = client.get_service("AssetService")
response = asset_service.mutate_assets(
customer_id=customer_id, operations=[operation]
)
resource_name = response.results[0].resource_name
print(
f"Created a dynamic education asset with resource name '{resource_name}'"
)
return resource_name
Ruby
def create_asset(client, customer_id)
# Creates a DynamicEducationAsset.
# See https://support.google.com/google-ads/answer/6053288?#zippy=%2Ceducation for a
# detailed explanation of the field format.
# Creates an operation to add the asset.
operation = client.operation.create_resource.asset do |asset|
asset.final_urls << 'https://www.example.com'
asset.dynamic_education_asset = client.resource.dynamic_education_asset do |dea|
# Defines meta-information about the school and program.
dea.school_name = 'The University of Unknown'
dea.address = 'Building 1, New York, 12345, USA'
dea.program_name = 'BSc. Computer Science'
dea.subject = 'Computer Science'
dea.program_description = 'Slinging code for fun and profit!'
# Sets up the program ID which is the ID that should be specified in the
# tracking pixel.
dea.program_id = 'bsc-cs-uofu'
# Sets up the location ID which may additionally be specified in the
# tracking pixel.
dea.location_id = 'nyc'
dea.image_url = 'https://gaagl.page.link/Eit5'
dea.android_app_link = 'android-app://com.example.android/http/example.com/gizmos?1234'
dea.ios_app_link = 'exampleApp://content/page'
dea.ios_app_store_id = 123
end
end
# Sends the mutate request.
response = client.service.asset.mutate_assets(
customer_id: customer_id,
operations: [operation],
)
resource_name = response.results.first.resource_name
puts "Created a dynamic education asset with resource name '#{resource_name}'"
resource_name
end
Perl
# Create a DynamicEducationAsset.
# See https://support.google.com/google-ads/answer/6053288?#zippy=%2Ceducation
# for a detailed explanation of the field format.
my $education_asset =
Google::Ads::GoogleAds::V16::Common::DynamicEducationAsset->new({
# Define meta-information about the school and program.
schoolName => "The University of Unknown",
address => "Building 1, New York, 12345, USA",
programName => "BSc. Computer Science",
subject => "Computer Science",
programDescription => "Slinging code for fun and profit!",
# Set up the program ID which is the ID that should be specified in the
# tracking pixel.
programId => "bsc-cs-uofu",
# Set up the location ID which may additionally be specified in the tracking pixel.
locationId => "nyc",
imageUrl => "https://gaagl.page.link/Eit5",
androidAppLink =>
"android-app://com.example.android/http/example.com/gizmos?1234",
iosAppLink => "exampleApp://content/page",
iosAppStoreId => 123
});
my $asset = Google::Ads::GoogleAds::V16::Resources::Asset->new({
dynamicEducationAsset => $education_asset,
finalUrls => ["https://www.example.com"]});
# Create an operation to add the asset.
my $operation =
Google::Ads::GoogleAds::V16::Services::AssetService::AssetOperation->new({
create => $asset
});
# Send the mutate request.
my $response = $api_client->AssetService()->mutate({
customerId => $customer_id,
operations => [$operation]});
# Print some information about the response.
my $resource_name = $response->{results}[0]{resourceName};
printf "Created a dynamic education asset with resource name '%s'.\n",
$resource_name;
return $resource_name;
Assets zu einem AssetSet zusammenfassen
Ein AssetSet steht für eine Sammlung von Asset-Objekten, die für das dynamische Remarketing in einer bestimmten Kampagne verwendet werden können. Eine AssetSet kann vielen Kampagnen zugeordnet werden, in denen dieselbe Gruppe von Assets bei Bedarf wiederverwendet werden kann. Auf ähnliche Weise können Sie in Google Ads den Datenfeed für eine dynamische Remarketing-Kampagne angeben.
Der erste Schritt besteht darin, eine neue AssetSet für deine Assets zu erstellen.
Java
// Creates an AssetSet which will be used to link the dynamic remarketing assets to a campaign.
AssetSet assetSet =
AssetSet.newBuilder()
.setName("My dynamic remarketing assets " + CodeSampleHelper.getPrintableDateTime())
.setType(AssetSetType.DYNAMIC_EDUCATION)
.build();
// Creates an operation to add the link.
AssetSetOperation operation = AssetSetOperation.newBuilder().setCreate(assetSet).build();
try (AssetSetServiceClient serviceClient =
googleAdsClient.getLatestVersion().createAssetSetServiceClient()) {
// Sends the mutate request.
MutateAssetSetsResponse response =
serviceClient.mutateAssetSets(
String.valueOf(params.customerId), ImmutableList.of(operation));
// Prints some information about the response.
String resourceName = response.getResults(0).getResourceName();
System.out.printf("Created asset set with resource name %s.%n", resourceName);
return resourceName;
}
C#
/// <summary>
/// Creates the asset set.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <returns>The resource name of the asset set.</returns>
private string CreateAssetSet(GoogleAdsClient client, long customerId)
{
AssetSetServiceClient assetSetService = client.GetService(
Services.V16.AssetSetService);
// Creates an AssetSet which will be used to link the dynamic remarketing assets
// to a campaign.
AssetSet assetSet = new AssetSet()
{
Name = "My dynamic remarketing assets " + ExampleUtilities.GetRandomString(),
Type = AssetSetType.DynamicEducation
};
// Creates an operation to add the link.
AssetSetOperation operation = new AssetSetOperation()
{
Create = assetSet
};
// Sends the mutate request.
MutateAssetSetsResponse response = assetSetService.MutateAssetSets(
customerId.ToString(), new[] { operation });
// Prints some information about the response.
string resourceName = response.Results[0].ResourceName;
Console.WriteLine($"Created asset set with resource name {resourceName}.");
return resourceName;
}
PHP
// Creates an asset set which will be used to link the dynamic remarketing assets to a
// campaign.
$assetSet = new AssetSet([
'name' => 'My dynamic remarketing assets ' . Helper::getPrintableDatetime(),
'type' => AssetSetType::DYNAMIC_EDUCATION
]);
// Creates an asset set operation.
$assetSetOperation = new AssetSetOperation();
$assetSetOperation->setCreate($assetSet);
// Issues a mutate request to add the asset set and prints its information.
$assetSetServiceClient = $googleAdsClient->getAssetSetServiceClient();
$response = $assetSetServiceClient->mutateAssetSets(
MutateAssetSetsRequest::build($customerId, [$assetSetOperation])
);
$assetSetResourceName = $response->getResults()[0]->getResourceName();
printf(
"Created an asset set with resource name: '%s'.%s",
$assetSetResourceName,
PHP_EOL
);
return $assetSetResourceName;
Python
def create_asset_set(client, customer_id):
"""Creates an AssetSet.
The AssetSet will be used to link the dynamic remarketing assets to a
campaign.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
Returns:
The resource name for an asset set.
"""
# Creates an operation to create the asset set.
operation = client.get_type("AssetSetOperation")
asset_set = operation.create
asset_set.name = f"My dynamic remarketing assets {datetime.now()}"
asset_set.type_ = client.enums.AssetSetTypeEnum.DYNAMIC_EDUCATION
asset_set_service = client.get_service("AssetSetService")
response = asset_set_service.mutate_asset_sets(
customer_id=customer_id, operations=[operation]
)
resource_name = response.results[0].resource_name
print(f"Created asset set with resource name '{resource_name}'")
return resource_name
Ruby
def create_asset_set(client, customer_id)
# Creates an AssetSet which will be used to link the dynamic remarketing assets to a campaign.
# Creates an operation to add the asset set.
operation = client.operation.create_resource.asset_set do |asset_set|
asset_set.name = "My dynamic remarketing assets #{Time.now}"
asset_set.type = :DYNAMIC_EDUCATION
end
# Sends the mutate request.
response = client.service.asset_set.mutate_asset_sets(
customer_id: customer_id,
operations: [operation],
)
resource_name = response.results.first.resource_name
puts "Created asset set with resource name '#{resource_name}'"
resource_name
end
Perl
# Create an AssetSet which will be used to link the dynamic remarketing assets
# to a campaign.
my $asset_set = Google::Ads::GoogleAds::V16::Resources::AssetSet->new({
name => "My dynamic remarketing assets #" . uniqid(),
type => DYNAMIC_EDUCATION
});
# Create an operation to add the AssetSet.
my $operation =
Google::Ads::GoogleAds::V16::Services::AssetSetService::AssetSetOperation->
new({
create => $asset_set
});
# Send the mutate request.
my $response = $api_client->AssetSetService()->mutate({
customerId => $customer_id,
operations => [$operation]});
# Print some information about the response.
my $resource_name = $response->{results}[0]{resourceName};
printf "Created asset set with resource name '%s'.\n", $resource_name;
return $resource_name;
Verknüpfen Sie als Nächstes Assets mit AssetSet mit einer AssetSetAsset.
Java
AssetSetAsset assetSetAsset =
AssetSetAsset.newBuilder()
.setAsset(assetResourceName)
.setAssetSet(assetSetResourceName)
.build();
// Creates an operation to add the link.
AssetSetAssetOperation operation =
AssetSetAssetOperation.newBuilder().setCreate(assetSetAsset).build();
try (AssetSetAssetServiceClient client =
googleAdsClient.getLatestVersion().createAssetSetAssetServiceClient()) {
// Sends the mutate request.
// Note this is the point that the API will enforce uniqueness of the
// DynamicEducationAsset.product_id field. You can have any number of assets with the same
// product_id, however, only one Asset is allowed per AssetSet with the same product ID.
MutateAssetSetAssetsResponse response =
client.mutateAssetSetAssets(
String.valueOf(params.customerId), ImmutableList.of(operation));
// Prints some information about the response.
String resourceName = response.getResults(0).getResourceName();
System.out.printf("Created AssetSetAsset link with resource name %s.%n", resourceName);
}
C#
/// <summary>
/// Adds an Asset to an AssetSet by creating an AssetSetAsset link.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="assetResourceName">Name of the asset resource.</param>
/// <param name="assetSetResourceName">Name of the asset set resource.</param>
private void AddAssetsToAssetSet(GoogleAdsClient client, long customerId,
string assetResourceName, string assetSetResourceName)
{
AssetSetAssetServiceClient assetSetAssetService = client.GetService(
Services.V16.AssetSetAssetService);
AssetSetAsset assetSetAsset = new AssetSetAsset()
{
Asset = assetResourceName,
AssetSet = assetSetResourceName
};
// Creates an operation to add the link.
AssetSetAssetOperation operation = new AssetSetAssetOperation()
{
Create = assetSetAsset
};
// Sends the mutate request.
// Note this is the point that the API will enforce uniqueness of the
// DynamicEducationAsset.program_id field. You can have any number of
// assets with the same program_id, however, only one Asset is allowed
// per AssetSet with the same program ID.
MutateAssetSetAssetsResponse response =
assetSetAssetService.MutateAssetSetAssets(
customerId.ToString(), new[] { operation });
// Prints some information about the response.
string resourceName = response.Results[0].ResourceName;
Console.WriteLine($"Created AssetSetAsset link with resource name {resourceName}.");
}
PHP
// Creates an asset set asset.
$assetSetAsset = new AssetSetAsset([
'asset' => $assetResourceName,
'asset_set' => $assetSetResourceName
]);
// Creates an asset set asset operation.
$assetSetAssetOperation = new AssetSetAssetOperation();
$assetSetAssetOperation->setCreate($assetSetAsset);
// Issues a mutate request to add the asset set asset and prints its information.
// Note this is the point that the API will enforce uniqueness of the
// DynamicEducationAsset::program_id field. You can have any number of assets with the same
// program_id, however, only one asset is allowed per asset set with the same product ID.
$assetSetAssetServiceClient = $googleAdsClient->getAssetSetAssetServiceClient();
$response = $assetSetAssetServiceClient->mutateAssetSetAssets(
MutateAssetSetAssetsRequest::build($customerId, [$assetSetAssetOperation])
);
printf(
"Created asset set asset link with resource name: '%s'.%s",
$response->getResults()[0]->getResourceName(),
PHP_EOL
);
Python
def add_assets_to_asset_set(
client, asset_resource_name, asset_set_resource_name, customer_id
):
"""Adds an Asset to an AssetSet by creating an AssetSetAsset link.
Args:
client: an initialized GoogleAdsClient instance.
asset_set_resource_name; the resource name for an asset set.
asset_resource_name; the resource name for an asset.
customer_id: a client customer ID.
"""
# Creates an operation to add the asset set asset.
operation = client.get_type("AssetSetAssetOperation")
asset_set_asset = operation.create
asset_set_asset.asset = asset_resource_name
asset_set_asset.asset_set = asset_set_resource_name
asset_set_asset_service = client.get_service("AssetSetAssetService")
# Note this is the point that the API will enforce uniqueness of the
# DynamicEducationAsset.program_id field. You can have any number of assets
# with the same program ID, however, only one asset is allowed per asset set
# with the same program ID.
response = asset_set_asset_service.mutate_asset_set_assets(
customer_id=customer_id, operations=[operation]
)
resource_name = response.results[0].resource_name
print(f"Created asset set asset link with resource name '{resource_name}'")
Ruby
def add_assets_to_asset_set(client, asset_resource_name, asset_set_resource_name, customer_id)
# Creates an operation to add the asset set asset.
operation = client.operation.create_resource.asset_set_asset do |asa|
asa.asset = asset_resource_name
asa.asset_set = asset_set_resource_name
end
# Sends the mutate request.
#
# Note this is the point that the API will enforce uniqueness of the
# DynamicEducationAsset.program_id field. You can have any number of assets
# with the same program ID, however, only one asset is allowed per asset set
# with the same program ID.
response = client.service.asset_set_asset.mutate_asset_set_assets(
customer_id: customer_id,
operations: [operation],
)
resource_name = response.results.first.resource_name
puts "Created asset set asset link with resource name '#{resource_name}'"
end
Perl
my $asset_set_asset =
Google::Ads::GoogleAds::V16::Resources::AssetSetAsset->new({
asset => $asset_resource_name,
assetSet => $asset_set_resource_name
});
# Create an operation to add the link.
my $operation =
Google::Ads::GoogleAds::V16::Services::AssetSetAssetService::AssetSetAssetOperation
->new({
create => $asset_set_asset
});
# Send the mutate request.
# Note this is the point that the API will enforce uniqueness of the
# DynamicEducationAsset.programId field. You can have any number of assets
# with the same programId, however, only one Asset is allowed per AssetSet
# with the same program ID.
my $response = $api_client->AssetSetAssetService()->mutate({
customerId => $customer_id,
operations => [$operation]});
# Print some information about the response.
my $resource_name = $response->{results}[0]{resourceName};
printf "Created AssetSetAsset link with resource name '%s'.\n",
$resource_name;
AssetSet über CampaignAssetSet mit Ihrer Kampagne verknüpfen
Da Sie nun ein AssetSet mit Ihren dynamischen Inhalten haben, können Sie es mit einer Kampagne verknüpfen, damit die Assets ausgeliefert werden können. Dazu erstellen Sie eine CampaignAssetSet.
Java
// Creates a CampaignAssetSet representing the link between an AssetSet and a Campaign.
CampaignAssetSet campaignAssetSet =
CampaignAssetSet.newBuilder()
.setCampaign(ResourceNames.campaign(params.customerId, params.campaignId))
.setAssetSet(assetSetResourceName)
.build();
// Creates an operation to add the CampaignAssetSet.
CampaignAssetSetOperation operation =
CampaignAssetSetOperation.newBuilder().setCreate(campaignAssetSet).build();
// Creates an API connection.
try (CampaignAssetSetServiceClient client =
googleAdsClient.getLatestVersion().createCampaignAssetSetServiceClient()) {
// Issues the mutate request.
MutateCampaignAssetSetsResponse response =
client.mutateCampaignAssetSets(
String.valueOf(params.customerId), ImmutableList.of(operation));
String resourceName = response.getResults(0).getResourceName();
System.out.printf("Created a CampaignAssetSet with resource name %s.%n", resourceName);
}
C#
/// <summary>
/// Links an AssetSet to Campaign by creating a CampaignAssetSet.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="campaignId">ID of the campaign to which the asset is linked. Specify a
/// campaign type which supports dynamic remarketing, such as Display.</param>
/// <param name="assetSetResourceName">Name of the asset set resource.</param>
private void LinkAssetSetToCampaign(GoogleAdsClient client, long customerId,
long campaignId, string assetSetResourceName)
{
CampaignAssetSetServiceClient campaignAssetSetService = client.GetService(
Services.V16.CampaignAssetSetService);
// Creates a CampaignAssetSet representing the link between an AssetSet and a Campaign.
CampaignAssetSet campaignAssetSet = new CampaignAssetSet()
{
Campaign = ResourceNames.Campaign(customerId, campaignId),
AssetSet = assetSetResourceName
};
// Creates an operation to add the CampaignAssetSet.
CampaignAssetSetOperation operation = new CampaignAssetSetOperation()
{
Create = campaignAssetSet
};
// Issues the mutate request.
MutateCampaignAssetSetsResponse response =
campaignAssetSetService.MutateCampaignAssetSets(
customerId.ToString(), new[] { operation });
string resourceName = response.Results[0].ResourceName;
Console.WriteLine($"Created a CampaignAssetSet with resource name {resourceName}.");
}
PHP
// Creates a campaign asset set representing the link between an asset set and a campaign.
$campaignAssetSet = new CampaignAssetSet([
'asset_set' => $assetSetResourceName,
'campaign' => ResourceNames::forCampaign($customerId, $campaignId)
]);
// Creates a campaign asset set operation.
$campaignAssetSetOperation = new CampaignAssetSetOperation();
$campaignAssetSetOperation->setCreate($campaignAssetSet);
// Issues a mutate request to add the campaign asset set and prints its information.
$campaignAssetSetServiceClient = $googleAdsClient->getCampaignAssetSetServiceClient();
$response = $campaignAssetSetServiceClient->mutateCampaignAssetSets(
MutateCampaignAssetSetsRequest::build($customerId, [$campaignAssetSetOperation])
);
printf(
"Created a campaign asset set with resource name: '%s'.%s",
$response->getResults()[0]->getResourceName(),
PHP_EOL
);
Python
def link_asset_set_to_campaign(
client, asset_set_resource_name, customer_id, campaign_id
):
"""Creates a CampaignAssetSet.
The CampaignAssetSet represents the link between an AssetSet and a Campaign.
Args:
client: an initialized GoogleAdsClient instance.
asset_set_resource_name; the resource name for an asset set.
customer_id: a client customer ID.
campaign_id: the ID for a campaign of a type that supports dynamic
remarketing, such as Display.
"""
googleads_service = client.get_service("GoogleAdsService")
# Creates an operation to add the campaign asset set.
operation = client.get_type("CampaignAssetSetOperation")
campaign_asset_set = operation.create
campaign_asset_set.campaign = googleads_service.campaign_path(
customer_id, campaign_id
)
campaign_asset_set.asset_set = asset_set_resource_name
campaign_asset_set_service = client.get_service("CampaignAssetSetService")
response = campaign_asset_set_service.mutate_campaign_asset_sets(
customer_id=customer_id, operations=[operation]
)
resource_name = response.results[0].resource_name
print(f"Created a campaign asset set with resource name '{resource_name}'")
Ruby
def link_asset_set_to_campaign(client, asset_set_resource_name, customer_id, campaign_id)
# Creates a CampaignAssetSet representing the link between an AssetSet and a Campaign.
# Creates an operation to add the campaign asset set.
operation = client.operation.create_resource.campaign_asset_set do |cas|
cas.campaign = client.path.campaign(customer_id, campaign_id)
cas.asset_set = asset_set_resource_name
end
# Issues the mutate request.
response = client.service.campaign_asset_set.mutate_campaign_asset_sets(
customer_id: customer_id,
operations: [operation],
)
resource_name = response.results.first.resource_name
puts "Created a campaign asset set with resource name '#{resource_name}'"
end
Perl
# Create a CampaignAssetSet representing the link between an AssetSet and a Campaign.
my $campaign_asset_set =
Google::Ads::GoogleAds::V16::Resources::CampaignAssetSet->new({
campaign => Google::Ads::GoogleAds::V16::Utils::ResourceNames::campaign(
$customer_id, $campaign_id
),
assetSet => $asset_set_resource_name
});
# Create an operation to add the CampaignAssetSet.
my $operation =
Google::Ads::GoogleAds::V16::Services::CampaignAssetSetService::CampaignAssetSetOperation
->new({
create => $campaign_asset_set
});
# Issue the mutate request.
my $response = $api_client->CampaignAssetSetService()->mutate({
customerId => $customer_id,
operations => [$operation]});
# Print some information about the response.
my $resource_name = $response->{results}[0]{resourceName};
printf "Created a CampaignAssetSet with resource name '%s'.\n",
$resource_name;
Ausrichtung auf eine Nutzerliste
Nachdem Sie einen Feed für dynamisches Remarketing in Ihrer Kampagne eingerichtet haben, können Sie ihn mit einem UserList ausrichten. Diese Nutzerliste sollte mit den dynamischen IDs erstellt worden sein, die im Tracking-Pixel eingefügt wurden.
Java
private void attachUserList(
GoogleAdsClient googleAdsClient,
long customerId,
String adGroupResourceName,
long userListId) {
String userListResourceName = ResourceNames.userList(customerId, userListId);
// Creates the ad group criterion that targets the user list.
AdGroupCriterion adGroupCriterion =
AdGroupCriterion.newBuilder()
.setAdGroup(adGroupResourceName)
.setUserList(UserListInfo.newBuilder().setUserList(userListResourceName).build())
.build();
// Creates the ad group criterion operation.
AdGroupCriterionOperation operation =
AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterion).build();
// Creates the ad group criterion service client.
try (AdGroupCriterionServiceClient adGroupCriterionServiceClient =
googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) {
// Adds the ad group criterion.
MutateAdGroupCriteriaResponse response =
adGroupCriterionServiceClient.mutateAdGroupCriteria(
Long.toString(customerId), ImmutableList.of(operation));
System.out.printf(
"Created ad group criterion with resource name '%s'.%n",
response.getResults(0).getResourceName());
}
}
C#
private void AttachUserList(GoogleAdsClient client, long customerId,
string adGroupResourceName, long userListId)
{
// Creates the ad group criterion service client.
AdGroupCriterionServiceClient adGroupCriterionServiceClient = client.GetService
(Services.V16.AdGroupCriterionService);
string userListResourceName = ResourceNames.UserList(customerId, userListId);
// Creates the ad group criterion that targets the user list.
AdGroupCriterion adGroupCriterion = new AdGroupCriterion()
{
AdGroup = adGroupResourceName,
UserList = new UserListInfo()
{
UserList = userListResourceName
}
};
// Creates the ad group criterion operation.
AdGroupCriterionOperation operation = new AdGroupCriterionOperation()
{
Create = adGroupCriterion
};
// Adds the ad group criterion.
MutateAdGroupCriteriaResponse response = adGroupCriterionServiceClient
.MutateAdGroupCriteria(customerId.ToString(), new[] { operation });
Console.WriteLine("Created ad group criterion with resource name " +
$"'{response.Results.First().ResourceName}'.");
}
PHP
private static function attachUserList(
GoogleAdsClient $googleAdsClient,
int $customerId,
string $adGroupResourceName,
int $userListId
) {
// Creates the ad group criterion that targets the user list.
$adGroupCriterion = new AdGroupCriterion([
'ad_group' => $adGroupResourceName,
'user_list' => new UserListInfo([
'user_list' => ResourceNames::forUserList($customerId, $userListId)
])
]);
// Creates an ad group criterion operation.
$adGroupCriterionOperation = new AdGroupCriterionOperation();
$adGroupCriterionOperation->setCreate($adGroupCriterion);
// Issues a mutate request to add the ad group criterion.
$adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient();
$response = $adGroupCriterionServiceClient->mutateAdGroupCriteria(
MutateAdGroupCriteriaRequest::build($customerId, [$adGroupCriterionOperation])
);
/** @var AdGroupCriterion $addedAdGroupCriterion */
$addedAdGroupCriterion = $response->getResults()[0];
printf(
"Created ad group criterion with resource name '%s'.%s",
$addedAdGroupCriterion->getResourceName(),
PHP_EOL
);
}
Python
def attach_user_list(client, customer_id, ad_group_resource_name, user_list_id):
"""Targets a user list with an ad group.
Args:
client: An initialized GoogleAds client.
customer_id: The Google Ads customer ID.
ad_group_resource_name: The resource name of the target ad group.
user_list_id: The ID of the user list to target for remarketing.
"""
# Get the AdGroupCriterionService client.
ad_group_criterion_service = client.get_service("AdGroupCriterionService")
# Create an ad group criterion operation and set the ad group criterion
# values.
ad_group_criterion_operation = client.get_type("AdGroupCriterionOperation")
ad_group_criterion = ad_group_criterion_operation.create
ad_group_criterion.ad_group = ad_group_resource_name
ad_group_criterion.user_list.user_list = client.get_service(
"UserListService"
).user_list_path(customer_id, user_list_id)
# Issue a mutate request to add the ad group criterion.
ad_group_criterion_response = (
ad_group_criterion_service.mutate_ad_group_criteria(
customer_id=customer_id, operations=[ad_group_criterion_operation]
)
)
print(
"Created ad group criterion with resource name "
f"'{ad_group_criterion_response.results[0].resource_name}'."
)
Ruby
def attach_user_list(client, customer_id, ad_group_resource_name, user_list_id)
user_list_resource_name = client.path.user_list(customer_id, user_list_id)
# Creates the ad group criterion that targets the user list.
ad_group_criterion = client.resource.ad_group_criterion do |agc|
agc.ad_group = ad_group_resource_name
agc.user_list = client.resource.user_list_info do |ul|
ul.user_list = user_list_resource_name
end
end
# Creates the ad group criterion operation.
op = client.operation.create_resource.ad_group_criterion(ad_group_criterion)
response = client.service.ad_group_criterion.mutate_ad_group_criteria(
customer_id: customer_id,
operations: [op]
)
puts "Created ad group criterion: #{response.results.first.resource_name}"
end
Perl
sub attach_user_list {
my ($api_client, $customer_id, $ad_group_resource_name, $user_list_id) = @_;
# Create the ad group criterion that targets the user list.
my $ad_group_criterion =
Google::Ads::GoogleAds::V16::Resources::AdGroupCriterion->new({
adGroup => $ad_group_resource_name,
userList => Google::Ads::GoogleAds::V16::Common::UserListInfo->new({
userList =>
Google::Ads::GoogleAds::V16::Utils::ResourceNames::user_list(
$customer_id, $user_list_id
)})});
# Create an ad group criterion operation.
my $ad_group_criterion_operation =
Google::Ads::GoogleAds::V16::Services::AdGroupCriterionService::AdGroupCriterionOperation
->new({create => $ad_group_criterion});
# Issue a mutate request to add the ad group criterion.
my $ad_group_criteria_response =
$api_client->AdGroupCriterionService()->mutate({
customerId => $customer_id,
operations => [$ad_group_criterion_operation]});
printf "Created ad group criterion with resource name '%s'.\n",
$ad_group_criteria_response->{results}[0]{resourceName};
}
Berichte für Ihre dynamische Remarketing-Kampagne herunterladen
Für Assets in dynamischen Remarketing-Kampagnen sind keine Berichte verfügbar. Damit soll sichergestellt werden, dass die Funktionen mit der auf Feeds basierenden Einrichtung vergleichbar sind, für die es keine Statistiken auf feed-Ebene gab. Berichte für Assets für dynamisches Remarketing könnten in einer späteren Version hinzugefügt werden.
Asset-Tracking-IDs angeben
In jedem dynamischen Remarketing-Asset sind mindestens zwei IDs vorhanden. Jeder Asset-Typ für dynamisches Remarketing definiert eine eigene eindeutige ID.
Für DynamicEducationAsset sollten Sie beispielsweise dynamic_education_asset.program_id und optional dynamic_education_asset.location_id im Tracking-Pixel angeben.
Geben Sie asset.id nicht im Tracking-Pixel an, da dies außerhalb der Google Ads API keine Bedeutung hat.