Etykiety

Pozwalają one kategoryzować kampanie, grupy reklam, reklamy i słowa kluczowe, a także używać tych kategorii do upraszczania przepływu pracy.

Z tego przewodnika dowiesz się, jak wykonać te czynności:

W tym przewodniku skupiamy się na kampaniach, ale możesz zastosować to samo podejście w przypadku grup reklam, reklam i słów kluczowych. Interfejs API udostępnia też interfejs CustomerLabelService, który umożliwia kontom menedżera przypisywanie etykiet do kont podrzędnych.

Przypadki użycia

Typowe scenariusze używania etykiet:

  • Na Twoim koncie znajdują się kampanie, które włączysz tylko w określonych porach roku i chcesz je łatwo uwzględniać w raportach lub je z nich wykluczać.
  • Masz nowy zestaw słów kluczowych w grupie reklam i chcesz porównać ich statystyki z innymi słowami kluczowymi w tej grupie.
  • Każdy użytkownik Google Ads zarządza podzbiorem kampanii. Chcesz mieć łatwy dostęp do zbioru takich kampanii?
  • Aplikacja musi oznaczyć stan niektórych obiektów jako przetworzone, sprawdzone, wyróżnione itd.

Więcej informacji o przykładach etykiet w Google Ads znajdziesz w tym artykule w Centrum pomocy.

Utwórz etykiety

Etykiety tworzysz za pomocą obiektu TextLabel. Aby utworzyć TextLabel:

  1. Utwórz instancję TextLabel.
  2. Ustaw kolor tła dla tego elementu (TextLabel).
  3. W polu opisu wpisz tekst dla klienta TextLabel.
  4. Umieść TextLabel w LabelOperation i wyślij go na adres LabelService.MutateLabels.

Identyfikatory kolejnych etykiet będą Ci potrzebne w kolejnych krokach. Są one umieszczone w polu resource_name w MutateLabelResults zwracanym w MutateLabelsResponse. Aby odzyskać identyfikatory, możesz też użyć żądania LabelService.GetLabel lub żądania GoogleAdsService Search albo SearchStream.

Przypisz etykiety

Etykiety możesz przypisywać do kampanii, klientów, grup reklam, kryteriów lub reklam. Użyj operacji Mutate w odpowiedniej usłudze, aby przypisać etykiety.

Aby na przykład przypisać etykiety do kampanii, przekaż co najmniej 1 element CampaignLabelOperation do klasy CampaignLabelService.MutateCampaignLabels. Każdy CampaignLabelOperation zawiera instancję CampaignLabel, która zawiera:

  • label – identyfikator etykiety
  • campaign – identyfikator kampanii.

Utwórz instancję CampaignLabel dla każdej pary etykiety/kampanii, umieść ją w CampaignLabelOperation za pomocą operacji create i wyślij do CampaignService.MutateCampaignLabels.

Pobieranie obiektów za pomocą ich etykiet

Skoro masz już przypisane etykiety do kampanii, możesz użyć pól etykiety, aby pobrać obiekty z co najmniej jedną konkretną etykietą. W tym celu przekaż odpowiednie zapytanie GAQL do żądania GoogleAdsService Search lub SearchStream.

Ta instrukcja zwróci na przykład identyfikator, nazwę i etykiety każdej kampanii powiązanej z jednym z trzech identyfikatorów:

SELECT
  campaign.id,
  campaign.name,
  label.id,
  label.name
FROM campaign_label
WHERE label.id IN (123456, 789012, 345678)

Pamiętaj, że należy filtrować według identyfikatora etykiety, a nie nazwy.

Pobieranie etykiet zastosowanych do klienta

Po pobraniu hierarchii kont na koncie menedżera możesz pobrać listę etykiet zastosowanych do podrzędnego konta klienta, wysyłając żądanie z pola applied_labels z obiektu CustomerClient. To pole pobiera tylko etykiety należące do klienta wykonującego wywołanie interfejsu API.

Używanie etykiet w raportach

Raportowanie etykiet

Zasób raportu Etykieta zwraca szczegółowe informacje o etykietach zdefiniowanych na koncie. Szczegóły obejmują nazwę, identyfikator, nazwę zasobu, stan, kolor tła i opis, a także zasób Klient reprezentujący właściciela etykiety.

Raporty z danymi

Widoki raportów Grupa reklam i Kampania zawierają pole labels. Usługa raportowania zwraca nazwy zasobów etykiet w formacie customers/{customer_id}/labels/{label_id}. Na przykład nazwa zasobu customers/123456789/labels/012345 będzie się odnosić do etykiety o identyfikatorze 012345 na koncie o identyfikatorze 123456789.

Raporty bez danych

Aby znaleźć relacje między zasobami i etykietami, możesz wykorzystać każdy z poniższych zasobów raportu:

Powyższe wyniki raportu można przefiltrować, porównując pole label.id za pomocą dowolnego operatora liczbowego lub operatorów BETWEEN, IS NULL, IS NOT NULL, IN lub NOT IN.

Przykłady kodu

Folder Management (Zarządzanie kampanią) każdej biblioteki klienta zawiera przykłady kodu umożliwiającego dodawanie etykiet do kampanii oraz pobieranie kampanii według etykiet.

Dodaj etykiety kampanii

Te przykłady pokazują, jak dodać etykietę kampanii do listy kampanii.

Java

private void runExample(
    GoogleAdsClient googleAdsClient, long customerId, List<Long> campaignIds, Long labelId) {
  // Gets the resource name of the label to be added across all given campaigns.
  String labelResourceName = ResourceNames.label(customerId, labelId);

  List<CampaignLabelOperation> operations = new ArrayList<>(campaignIds.size());
  // Creates a campaign label operation for each campaign.
  for (Long campaignId : campaignIds) {
    // Gets the resource name of the given campaign.
    String campaignResourceName = ResourceNames.campaign(customerId, campaignId);
    // Creates the campaign label.
    CampaignLabel campaignLabel =
        CampaignLabel.newBuilder()
            .setCampaign(campaignResourceName)
            .setLabel(labelResourceName)
            .build();

    operations.add(CampaignLabelOperation.newBuilder().setCreate(campaignLabel).build());
  }

  try (CampaignLabelServiceClient campaignLabelServiceClient =
      googleAdsClient.getLatestVersion().createCampaignLabelServiceClient()) {
    MutateCampaignLabelsResponse response =
        campaignLabelServiceClient.mutateCampaignLabels(Long.toString(customerId), operations);
    System.out.printf("Added %d campaign labels:%n", response.getResultsCount());
    for (MutateCampaignLabelResult result : response.getResultsList()) {
      System.out.println(result.getResourceName());
    }
  }
}
      

C#

public void Run(GoogleAdsClient client, long customerId, long[] campaignIds, long labelId)
{
    // Get the CampaignLabelServiceClient.
    CampaignLabelServiceClient campaignLabelService =
        client.GetService(Services.V11.CampaignLabelService);

    // Gets the resource name of the label to be added across all given campaigns.
    string labelResourceName = ResourceNames.Label(customerId, labelId);

    List<CampaignLabelOperation> operations = new List<CampaignLabelOperation>();
    // Creates a campaign label operation for each campaign.
    foreach (long campaignId in campaignIds)
    {
        // Gets the resource name of the given campaign.
        string campaignResourceName = ResourceNames.Campaign(customerId, campaignId);
        // Creates the campaign label.
        CampaignLabel campaignLabel = new CampaignLabel()
        {
            Campaign = campaignResourceName,
            Label = labelResourceName
        };

        operations.Add(new CampaignLabelOperation()
        {
            Create = campaignLabel
        });
    }

    // Send the operation in a mutate request.
    try
    {
        MutateCampaignLabelsResponse response =
            campaignLabelService.MutateCampaignLabels(customerId.ToString(), operations);
        Console.WriteLine($"Added {response.Results} campaign labels:");

        foreach (MutateCampaignLabelResult result in response.Results)
        {
            Console.WriteLine(result.ResourceName);
        }
    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}
      

PHP

public static function runExample(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    array $campaignIds,
    int $labelId
) {
    // Gets the resource name of the label to be added across all given campaigns.
    $labelResourceName = ResourceNames::forLabel($customerId, $labelId);

    // Creates a campaign label operation for each campaign.
    $operations = [];
    foreach ($campaignIds as $campaignId) {
        // Creates the campaign label.
        $campaignLabel = new CampaignLabel([
            'campaign' => ResourceNames::forCampaign($customerId, $campaignId),
            'label' => $labelResourceName
        ]);
        $campaignLabelOperation = new CampaignLabelOperation();
        $campaignLabelOperation->setCreate($campaignLabel);
        $operations[] = $campaignLabelOperation;
    }

    // Issues a mutate request to add the labels to the campaigns.
    $campaignLabelServiceClient = $googleAdsClient->getCampaignLabelServiceClient();
    $response = $campaignLabelServiceClient->mutateCampaignLabels(
        $customerId,
        $operations
    );

    printf("Added %d campaign labels:%s", $response->getResults()->count(), PHP_EOL);

    foreach ($response->getResults() as $addedCampaignLabel) {
        /** @var CampaignLabel $addedCampaignLabel */
        printf(
            "New campaign label added with resource name: '%s'.%s",
            $addedCampaignLabel->getResourceName(),
            PHP_EOL
        );
    }
}
      

Python

def main(client, customer_id, label_id, campaign_ids):
    """This code example adds a campaign label to a list of campaigns.

    Args:
        client: An initialized GoogleAdsClient instance.
        customer_id: A client customer ID str.
        label_id: The ID of the label to attach to campaigns.
        campaign_ids: A list of campaign IDs to which the label will be added.
    """

    # Get an instance of CampaignLabelService client.
    campaign_label_service = client.get_service("CampaignLabelService")
    campaign_service = client.get_service("CampaignService")
    label_service = client.get_service("LabelService")

    # Build the resource name of the label to be added across the campaigns.
    label_resource_name = label_service.label_path(customer_id, label_id)

    operations = []

    for campaign_id in campaign_ids:
        campaign_resource_name = campaign_service.campaign_path(
            customer_id, campaign_id
        )
        campaign_label_operation = client.get_type("CampaignLabelOperation")

        campaign_label = campaign_label_operation.create
        campaign_label.campaign = campaign_resource_name
        campaign_label.label = label_resource_name
        operations.append(campaign_label_operation)

    response = campaign_label_service.mutate_campaign_labels(
        customer_id=customer_id, operations=operations
    )
    print(f"Added {len(response.results)} campaign labels:")
    for result in response.results:
        print(result.resource_name)
      

Ruby

def add_campaign_label(customer_id, label_id, campaign_ids)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  label_resource_name = client.path.label(customer_id, label_id)

  labels = campaign_ids.map { |campaign_id|
    client.resource.campaign_label do |label|
      campaign_resource_name = client.path.campaign(customer_id, campaign_id)
      label.campaign = campaign_resource_name
      label.label = label_resource_name
    end
  }

  ops = labels.map { |label|
    client.operation.create_resource.campaign_label(label)
  }

  response = client.service.campaign_label.mutate_campaign_labels(
    customer_id: customer_id,
    operations: ops,
  )
  response.results.each do |result|
    puts("Created campaign label with id: #{result.resource_name}")
  end
end
      

Perl

sub add_campaign_labels {
  my ($api_client, $customer_id, $campaign_ids, $label_id) = @_;

  my $label_resource_name =
    Google::Ads::GoogleAds::V11::Utils::ResourceNames::label($customer_id,
    $label_id);

  my $campaign_label_operations = [];

  # Create a campaign label operation for each campaign.
  foreach my $campaign_id (@$campaign_ids) {
    # Create a campaign label.
    my $campaign_label =
      Google::Ads::GoogleAds::V11::Resources::CampaignLabel->new({
        campaign => Google::Ads::GoogleAds::V11::Utils::ResourceNames::campaign(
          $customer_id, $campaign_id
        ),
        label => $label_resource_name
      });

    # Create a campaign label operation.
    my $campaign_label_operation =
      Google::Ads::GoogleAds::V11::Services::CampaignLabelService::CampaignLabelOperation
      ->new({
        create => $campaign_label
      });

    push @$campaign_label_operations, $campaign_label_operation;
  }

  # Add the campaign labels to the campaigns.
  my $campaign_labels_response = $api_client->CampaignLabelService()->mutate({
    customerId => $customer_id,
    operations => $campaign_label_operations
  });

  my $campaign_label_results = $campaign_labels_response->{results};
  printf "Added %d campaign labels:\n", scalar @$campaign_label_results;

  foreach my $campaign_label_result (@$campaign_label_results) {
    printf "Created campaign label '%s'.\n",
      $campaign_label_result->{resourceName};
  }

  return 1;
}
      

Pobierz kampanie według etykiety

Te przykłady pokazują, jak uzyskać wszystkie kampanie z określoną etykietą.

Java

private void runExample(GoogleAdsClient googleAdsClient, long customerId, long labelId) {
  try (GoogleAdsServiceClient googleAdsServiceClient =
      googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
    // Creates a request that will retrieve all campaign labels with the specified
    // labelId using pages of the specified page size.
    SearchGoogleAdsRequest request =
        SearchGoogleAdsRequest.newBuilder()
            .setCustomerId(Long.toString(customerId))
            .setPageSize(PAGE_SIZE)
            .setQuery(
                "SELECT campaign.id, campaign.name, label.id, label.name "
                    + "FROM campaign_label WHERE label.id = "
                    + labelId
                    + " ORDER BY campaign.id")
            .build();
    // Issues the search request.
    SearchPagedResponse searchPagedResponse = googleAdsServiceClient.search(request);
    // Checks if the total results count is greater than 0.
    if (searchPagedResponse.getPage().getResponse().getTotalResultsCount() > 0) {
      // Iterates over all rows in all pages and prints the requested field values for the
      // campaigns and labels in each row. The results include the campaign and label
      // objects because these were included in the search criteria.
      for (GoogleAdsRow googleAdsRow : searchPagedResponse.iterateAll()) {
        System.out.printf(
            "Campaign found with name '%s', ID %d, and label: %s.%n",
            googleAdsRow.getCampaign().getName(),
            googleAdsRow.getCampaign().getId(),
            googleAdsRow.getLabel().getName());
      }
    } else {
      System.out.println("No campaigns were found.");
    }
  }
}
      

C#

public void Run(GoogleAdsClient client, long customerId, long labelId)
{
    // Get the GoogleAdsServiceClient.
    GoogleAdsServiceClient googleAdsService =
        client.GetService(Services.V11.GoogleAdsService);

    // Creates a request that will retrieve all campaign labels with the specified
    // labelId using pages of the specified page size.
    SearchGoogleAdsRequest request = new SearchGoogleAdsRequest()
    {
        CustomerId = customerId.ToString(),
        Query = "SELECT campaign.id, campaign.name, label.id, label.name " +
            $"FROM campaign_label WHERE label.id = {labelId} ORDER BY campaign.id",
    };

    try
    {
        int count = 0;
        // Issues the search request and prints the result.
        foreach (GoogleAdsRow googleAdsRow in googleAdsService.Search(request))
        {
            count++;
            Console.WriteLine($"Campaign found with name '{googleAdsRow.Campaign.Name}'" +
                $", ID {googleAdsRow.Campaign.Id}, and label: " +
                $"'${googleAdsRow.Label.Name}'.");
        }
        if (count == 0)
        {
            Console.WriteLine("No campaigns were found.");
        }
    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}
      

PHP

public static function runExample(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $labelId
) {
    $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
    // Creates a query that will retrieve all campaign labels with the specified
    // label ID.
    $query = "SELECT campaign.id, campaign.name, label.id, label.name " .
        "FROM campaign_label WHERE label.id = $labelId ORDER BY campaign.id";
    // Issues a search request by specifying page size.
    $response =
        $googleAdsServiceClient->search($customerId, $query, ['pageSize' => self::PAGE_SIZE]);

    // Iterates over all rows in all pages and prints the requested field values for the
    // campaigns and labels in each row. The results include the campaign and label
    // objects because these were included in the search criteria.
    foreach ($response->iterateAllElements() as $googleAdsRow) {
        /** @var GoogleAdsRow $googleAdsRow */
        printf(
            "Campaign found with name '%s', ID %d, and label: '%s'.%s",
            $googleAdsRow->getCampaign()->getName(),
            $googleAdsRow->getCampaign()->getId(),
            $googleAdsRow->getLabel()->getName(),
            PHP_EOL
        );
    }
}
      

Python

def main(client, customer_id, label_id, page_size):
    """Demonstrates how to retrieve all campaigns by a given label ID.

    Args:
        client: An initialized GoogleAdsClient instance.
        customer_id: A client customer ID str.
        label_id: A label ID to use when searching for campaigns.
        page_size: An int of the number of results to include in each page of
            results.
    """
    ga_service = client.get_service("GoogleAdsService")

    # Creates a query that will retrieve all campaign labels with the
    # specified label ID.
    query = f"""
        SELECT
            campaign.id,
            campaign.name,
            label.id,
            label.name
         FROM campaign_label
         WHERE label.id = "{label_id}"
         ORDER BY campaign.id"""

    # Retrieves a google.api_core.page_iterator.GRPCIterator instance
    # initialized with the specified request parameters.
    request = client.get_type("SearchGoogleAdsRequest")
    request.customer_id = customer_id
    request.query = query
    request.page_size = page_size

    iterator = ga_service.search(request=request)

    # Iterates over all rows in all pages and prints the requested field
    # values for the campaigns and labels in each row. The results include
    # the campaign and label objects because these were included in the
    # search criteria.
    for row in iterator:
        print(
            f'Campaign found with ID "{row.campaign.id}", name '
            f'"{row.campaign.name}", and label "{row.label.name}".'
        )


if __name__ == "__main__":
    # GoogleAdsClient will read the google-ads.yaml configuration file in the
    # home directory if none is specified.
    googleads_client = GoogleAdsClient.load_from_storage(version="v11")

    parser = argparse.ArgumentParser(
        description="Lists all campaigns for specified customer."
    )
    # The following argument(s) should be provided to run the example.
    parser.add_argument(
        "-c",
        "--customer_id",
        type=str,
        required=True,
        help="The Google Ads customer ID.",
    )
    parser.add_argument(
        "-l",
        "--label_id",
        type=str,
        required=True,
        help="A label ID associated with a campaign.",
    )
    args = parser.parse_args()

    try:
        main(
            googleads_client,
            args.customer_id,
            args.label_id,
            _DEFAULT_PAGE_SIZE,
        )
    except GoogleAdsException as ex:
        print(
            f'Request with ID "{ex.request_id}" failed with status '
            f'"{ex.error.code().name}" and includes the following errors:'
        )
        for error in ex.failure.errors:
            print(f'\tError with message "{error.message}".')
            if error.location:
                for field_path_element in error.location.field_path_elements:
                    print(f"\t\tOn field: {field_path_element.field_name}")
        sys.exit(1)

      

Ruby

def get_campaigns_by_label(customer_id, label_id)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  query = <<~EOQUERY
    SELECT campaign.id, campaign.name, label.id, label.name
    FROM campaign_label WHERE label.id = '#{label_id}' ORDER BY campaign.id
  EOQUERY

  ga_service = client.service.google_ads
  response = ga_service.search(
    customer_id: customer_id,
    query: query,
    page_size: PAGE_SIZE,
  )

  response.each do |row|
    puts "Campaign with ID #{row.campaign.id} and name '#{row.campaign.name}' was found."
  end
end
      

Perl

sub get_campaigns_by_label {
  my ($api_client, $customer_id, $label_id) = @_;

  # Create the search query.
  my $search_query =
    "SELECT campaign.id, campaign.name, label.id, label.name " .
    "FROM campaign_label WHERE label.id = $label_id ORDER BY campaign.id";

  # Create a search Google Ads request that will retrieve all campaign labels
  # with the specified label Id using pages of the specified page size.
  my $search_request =
    Google::Ads::GoogleAds::V11::Services::GoogleAdsService::SearchGoogleAdsRequest
    ->new({
      customerId => $customer_id,
      query      => $search_query,
      pageSize   => PAGE_SIZE
    });

  # Get the GoogleAdsService.
  my $google_ads_service = $api_client->GoogleAdsService();

  my $iterator = Google::Ads::GoogleAds::Utils::SearchGoogleAdsIterator->new({
    service => $google_ads_service,
    request => $search_request
  });

  # Iterate over all rows in all pages and print the requested field values for the
  # campaigns and labels in each row. The results include the campaign and label
  # objects because these were included in the search criteria.
  while ($iterator->has_next) {
    my $google_ads_row = $iterator->next;

    printf "Campaign found with name '%s', ID %d, and label: '%s'.\n",
      $google_ads_row->{campaign}{name}, $google_ads_row->{campaign}{id},
      $google_ads_row->{label}{name};
  }

  return 1;
}