Penetapan Anggaran Kampanye

Anda dapat menetapkan anggaran ke kampanye, membatalkan hubungan anggaran dari kampanye, atau mengambil kampanye yang ditetapkan ke anggaran tertentu.

Menetapkan anggaran ke kampanye

Setelah Anda membuat CampaignBudget dengan CampaignBudgetService atau mengidentifikasi yang sudah ada, Anda harus menggunakan nilai kolom resource_name dalam panggilan berikutnya ke CampaignService. Jika operasi pembuatan anggaran berhasil, tetapi penetapan kampanye gagal, Anda akan memiliki anggaran yang tidak terkait (anggaran yang tidak dikaitkan dengan kampanye mana pun). Sebaiknya gunakan kembali atau hapus anggaran tersebut.

Kampanye baru

Untuk kampanye baru, di CampaignOperation.create, tetapkan kolom campaign_budget objek Campaign ke nama resource anggaran, seperti yang ditunjukkan dalam contoh kode di bawah.

Java

// Creates the campaign.
Campaign campaign =
    Campaign.newBuilder()
        .setName("Interplanetary Cruise #" + getPrintableDateTime())
        .setAdvertisingChannelType(AdvertisingChannelType.SEARCH)
        // Recommendation: Set the campaign to PAUSED when creating it to prevent
        // the ads from immediately serving. Set to ENABLED once you've added
        // targeting and the ads are ready to serve
        .setStatus(CampaignStatus.PAUSED)
        // Sets the bidding strategy and budget.
        .setManualCpc(ManualCpc.newBuilder().build())
        .setCampaignBudget(budgetResourceName)
        // Adds the networkSettings configured above.
        .setNetworkSettings(networkSettings)
        // Declares whether this campaign serves political ads targeting the EU.
        .setContainsEuPoliticalAdvertising(DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING)
        // Optional: Sets the start & end dates.
        .setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd"))
        .setEndDate(new DateTime().plusDays(30).toString("yyyyMMdd"))
        .build();
AddCampaigns.java
      

C#

// Create the campaign.
Campaign campaign = new Campaign()
{
    Name = "Interplanetary Cruise #" + ExampleUtilities.GetRandomString(),
    AdvertisingChannelType = AdvertisingChannelType.Search,

    // Recommendation: Set the campaign to PAUSED when creating it to prevent
    // the ads from immediately serving. Set to ENABLED once you've added
    // targeting and the ads are ready to serve
    Status = CampaignStatus.Paused,

    // Set the bidding strategy and budget.
    ManualCpc = new ManualCpc(),
    CampaignBudget = budget,

    // Set the campaign network options.
    NetworkSettings = new NetworkSettings
    {
        TargetGoogleSearch = true,
        TargetSearchNetwork = true,
        // Enable Display Expansion on Search campaigns. See
        // https://support.google.com/google-ads/answer/7193800 to learn more.
        TargetContentNetwork = true,
        TargetPartnerSearchNetwork = false
    },

    // Declare whether or not this campaign contains political ads targeting the EU.
    ContainsEuPoliticalAdvertising = EuPoliticalAdvertisingStatus.DoesNotContainEuPoliticalAdvertising,

    // Optional: Set the start date.
    StartDate = DateTime.Now.AddDays(1).ToString("yyyyMMdd"),

    // Optional: Set the end date.
    EndDate = DateTime.Now.AddYears(1).ToString("yyyyMMdd"),
};
AddCampaigns.cs
      

PHP

$campaign = new Campaign([
    'name' => 'Interplanetary Cruise #' . Helper::getPrintableDatetime(),
    'advertising_channel_type' => AdvertisingChannelType::SEARCH,
    // Recommendation: Set the campaign to PAUSED when creating it to prevent
    // the ads from immediately serving. Set to ENABLED once you've added
    // targeting and the ads are ready to serve.
    'status' => CampaignStatus::PAUSED,
    // Sets the bidding strategy and budget.
    'manual_cpc' => new ManualCpc(),
    'campaign_budget' => $budgetResourceName,
    // Adds the network settings configured above.
    'network_settings' => $networkSettings,
    // Declare whether or not this campaign serves political ads targeting the EU.
    'contains_eu_political_advertising' =>
        EuPoliticalAdvertisingStatus::DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
    // Optional: Sets the start and end dates.
    'start_date' => date('Ymd', strtotime('+1 day')),
    'end_date' => date('Ymd', strtotime('+1 month'))
]);
AddCampaigns.php
      

Python

# Create campaign.
campaign_operation: CampaignOperation = client.get_type("CampaignOperation")
campaign: Campaign = campaign_operation.create
campaign.name = f"Interplanetary Cruise {uuid.uuid4()}"
campaign.advertising_channel_type = (
    client.enums.AdvertisingChannelTypeEnum.SEARCH
)

# Recommendation: Set the campaign to PAUSED when creating it to prevent
# the ads from immediately serving. Set to ENABLED once you've added
# targeting and the ads are ready to serve.
campaign.status = client.enums.CampaignStatusEnum.PAUSED

# Set the bidding strategy and budget.
campaign.manual_cpc = client.get_type("ManualCpc")
campaign.campaign_budget = campaign_budget_response.results[0].resource_name

# Set the campaign network options.
campaign.network_settings.target_google_search = True
campaign.network_settings.target_search_network = True
campaign.network_settings.target_partner_search_network = False
# Enable Display Expansion on Search campaigns. For more details see:
# https://support.google.com/google-ads/answer/7193800
campaign.network_settings.target_content_network = True

# Declare whether or not this campaign serves political ads targeting the
# EU. Valid values are:
#   CONTAINS_EU_POLITICAL_ADVERTISING
#   DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
campaign.contains_eu_political_advertising = (
    client.enums.EuPoliticalAdvertisingStatusEnum.DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
)

# Optional: Set the start date.
start_time: datetime.date = datetime.date.today() + datetime.timedelta(
    days=1
)
campaign.start_date = datetime.date.strftime(start_time, _DATE_FORMAT)

# Optional: Set the end date.
end_time: datetime.date = start_time + datetime.timedelta(weeks=4)
campaign.end_date = datetime.date.strftime(end_time, _DATE_FORMAT)
add_campaigns.py
      

Ruby

# Create campaign.
campaign = client.resource.campaign do |c|
  c.name = "Interplanetary Cruise #{(Time.new.to_f * 1000).to_i}"
  c.advertising_channel_type = :SEARCH

  # Recommendation: Set the campaign to PAUSED when creating it to prevent
  # the ads from immediately serving. Set to ENABLED once you've added
  # targeting and the ads are ready to serve.
  c.status = :PAUSED

  # Set the bidding strategy and budget.
  c.manual_cpc = client.resource.manual_cpc
  c.campaign_budget = return_budget.results.first.resource_name

  # Set the campaign network options.
  c.network_settings = client.resource.network_settings do |ns|
    ns.target_google_search = true
    ns.target_search_network = true
    # Enable Display Expansion on Search campaigns. See
    # https://support.google.com/google-ads/answer/7193800 to learn more.
    ns.target_content_network = true
    ns.target_partner_search_network = false
  end

  # Declare whether or not this campaign serves political ads targeting the EU.
  # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and
  # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING.
  c.contains_eu_political_advertising = :DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING

  # Optional: Set the start date.
  c.start_date = DateTime.parse((Date.today + 1).to_s).strftime('%Y%m%d')

  # Optional: Set the end date.
  c.end_date = DateTime.parse((Date.today.next_year).to_s).strftime('%Y%m%d')
end
add_campaigns.rb
      

Perl

# Create a campaign.
my $campaign = Google::Ads::GoogleAds::V21::Resources::Campaign->new({
    name                   => "Interplanetary Cruise #" . uniqid(),
    advertisingChannelType => SEARCH,
    # Recommendation: Set the campaign to PAUSED when creating it to stop
    # the ads from immediately serving. Set to ENABLED once you've added
    # targeting and the ads are ready to serve.
    status => PAUSED,
    # Set the bidding strategy and budget.
    manualCpc      => Google::Ads::GoogleAds::V21::Common::ManualCpc->new(),
    campaignBudget => $campaign_budgets_response->{results}[0]{resourceName},
    # Set the campaign network options.
    networkSettings =>
      Google::Ads::GoogleAds::V21::Resources::NetworkSettings->new({
        targetGoogleSearch  => "true",
        targetSearchNetwork => "true",
        # Enable Display Expansion on Search campaigns. See
        # https://support.google.com/google-ads/answer/7193800 to learn more.
        targetContentNetwork       => "true",
        targetPartnerSearchNetwork => "false"
      }
      ),
    # Declare whether or not this campaign serves political ads targeting the EU.
    # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and
    # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING.
    containsEuPoliticalAdvertising =>
      DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING,
    # Optional: Set the start date. The campaign starts tomorrow.
    startDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24)),
    # Optional: Set the end date. The campaign runs for 30 days.
    endDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24 * 30)),
  });
add_campaigns.pl
      

Kampanye yang ada

Untuk mengganti anggaran kampanye yang ada, di CampaignOperation.update, tetapkan kolom campaign_budget objek Campaign ke nama resource anggaran yang ada (bersama dengan kolom kampanye lain yang mungkin ingin Anda tetapkan). Perhatikan bahwa tindakan ini akan menggantikan anggaran yang ada yang ditetapkan ke kampanye dengan anggaran yang ditentukan oleh kolom campaign_budget, karena kampanye hanya dapat dikaitkan dengan satu anggaran dalam satu waktu.

Peringatan: Praktik terbaiknya adalah memperbarui anggaran yang ada. Semua pembelanjaan yang Anda lakukan pada kampanye yang ada akan diabaikan jika Anda membuat anggaran kampanye baru pada kampanye yang ada. Selain itu, mengubah anggaran harian dalam waktu 30 hari dapat menyebabkan kelebihan tayangan. Misalnya, Anda menetapkan anggaran sebesar Rp100.000. Anda membelanjakan $10 tersebut. Kemudian, Anda membuat anggaran baru sebesar $11 pada kampanye yang ada. Artinya, Anda dapat membelanjakan sekitar Rp300.000. Jika Anda mengikuti praktik terbaik dan memperbarui anggaran menjadi Rp110.000 di kampanye yang ada, pembelanjaan Anda akan sekitar Rp110.000.

Membatalkan hubungan anggaran dari kampanye

Kampanye harus selalu dikaitkan dengan anggaran. Anda dapat menghapus anggaran dari kampanye dengan mengubah anggaran yang terkait dengan kampanye, sehingga menggantinya dengan anggaran lain. Untuk mengidentifikasi kampanye yang menggunakan anggaran tertentu, lanjutkan ke bagian berikutnya.

Mengambil kampanye yang ditetapkan ke anggaran

Mendapatkan daftar kampanye yang menggunakan anggaran yang sama dapat membantu menyeimbangkan penggunaan anggaran. Kueri GAQL berikut akan menampilkan semua kampanye untuk ID anggaran yang ditentukan:

SELECT campaign.id
FROM campaign
WHERE campaign_budget.id = campaign_budget_id