Mapping user interface metrics

When viewing a campaign using the Google Ads user interface, there are a large number of possible columns which correspond to metrics in the Google Ads API. The following table summarizes the mapping of columns in the UI to the equivalent metrics in the API.

UI API
All conv. metrics.all_conversions
All conv. rate metrics.all_conversions_value
All conv. value / cost metrics.all_conversions_value_per_cost
Conversions metrics.conversions
Conversions (current model) metrics.current_model_attributed_conversions
Conv. rate metrics.conversions_from_interactions_rate
Conv. rate (current model) metrics.current_model_attributed_conversions_from_interactions_rate
Conv. value metrics.conversions_value
Conv. value (current model) metrics.current_model_attributed_conversions_value
Conv. value / cost metrics.conversions_value_per_cost
Conv. value / cost (current model) metrics.current_model_attributed_conversions_value_per_cost
Conv. value / click metrics.all_conversions_from_interactions_value_per_interaction
Conv. value / click (current model) metrics.current_model_attributed_conversions_from_interactions_value_per_interaction
Cost / all conv. metrics.cost_per_all_conversions
Cost / conv. metrics.cost_per_conversion
Cost / conv. (current model) metrics.cost_per_current_model_attributed_conversion
Cross-device conv. metrics.cross_device_conversions
Store visits metrics.all_conversions_from_store_visit
Value / all conv. metrics.value_per_all_conversions
Value / conv. metrics.value_per_conversion
Value / conv. (current model) metrics.value_per_current_model_attributed_conversion
View-through conv. metrics.view_through_conversions