Plusieurs listes d'utilisateurs

Vous pouvez combiner plusieurs listes d'utilisateurs existantes pour en créer d'autres un ciblage sophistiqué.

Créer la liste des utilisateurs

Vous pouvez créer des combinaisons personnalisées à partir de listes d'utilisateurs existantes logical_user_list avec UserListLogicalRuleInfo. La règles dans le logical_user_list sont définies sur AND, de sorte qu'un utilisateur doit correspondre à chaque règle pour être pris en compte dans la liste. Toutefois, chaque règle vous permet de spécifier si son les opérandes sont ajoutés en AND ou en OR. En d'autres termes, vous pouvez spécifier si l'utilisateur doit traiter tous les opérandes de la règle ou un seul d'entre eux.

De plus, les règles vous permettent de spécifier d'autres objets logical_user_list en tant que ce qui vous permet de les créer en arborescence. logical_user_list peut est un moyen très efficace de définir des hiérarchies complexes de groupes pour vos le ciblage. Vous pouvez combiner des listes avec différents champs AccessReason. Toutefois, si l'accès est révoqué, ce UserList sera traité comme une liste sans membres lorsque les règles de logical_user_list sont évaluées.

Important :Ne confondez pas logical_user_list avec rule_based_user_list. A logical_user_list est défini comme une combinaison personnalisée de listes d'utilisateurs existantes. tandis qu'une rule_based_user_list repose sur des règles appliquées au paramètre de votre balise de remarketing.

Le code suivant montre comment créer un logical_user_list contenant les utilisateurs de l'une des deux instances basic_user_list:

Exemple de code permettant de créer une liste d'utilisateurs logique

Java

private void runExample(
    GoogleAdsClient googleAdsClient, long customerId, List<Long> userListIds) {
  // Adds each of the provided list IDs to a list of rule operands specifying which lists the
  // operator should target.
  List<LogicalUserListOperandInfo> logicalUserListOperandInfoList = new ArrayList<>();
  for (long userListId : userListIds) {
    String userListResourceName = ResourceNames.userList(customerId, userListId);
    logicalUserListOperandInfoList.add(
        LogicalUserListOperandInfo.newBuilder().setUserList(userListResourceName).build());
  }

  // Creates the UserListLogicalRuleInfo specifying that a user should be added to the new list if
  // they are present in any of the provided lists.
  UserListLogicalRuleInfo userListLogicalRuleInfo =
      UserListLogicalRuleInfo.newBuilder()
          // Using ANY means that a user should be added to the combined list if they are present
          // on any of the lists targeted in the LogicalUserListOperandInfo. Use ALL to add users
          // present on all of the provided lists or NONE to add users that aren't present on any
          // of the targeted lists.
          .setOperator(UserListLogicalRuleOperator.ANY)
          .addAllRuleOperands(logicalUserListOperandInfoList)
          .build();

  // Creates the new combination user list.
  UserList userList =
      UserList.newBuilder()
          .setName("My combination list of other user lists #" + getPrintableDateTime())
          .setLogicalUserList(
              LogicalUserListInfo.newBuilder().addRules(userListLogicalRuleInfo).build())
          .build();

  // Creates the operation.
  UserListOperation operation = UserListOperation.newBuilder().setCreate(userList).build();

  // Creates the service client.
  try (UserListServiceClient userListServiceClient =
      googleAdsClient.getLatestVersion().createUserListServiceClient()) {
    // Adds the user list.
    MutateUserListsResponse response =
        userListServiceClient.mutateUserLists(
            Long.toString(customerId), ImmutableList.of(operation));
    // Prints the response.
    System.out.printf(
        "Created combination user list with resource name, '%s'.%n",
        response.getResults(0).getResourceName());
  }
}
AddLogicalUserList.java
      

C#

public void Run(GoogleAdsClient client, long customerId, long[] userListIds)
{
    // Gets the UserListService client.
    UserListServiceClient userListServiceClient =
        client.GetService(Services.V17.UserListService);

    // Adds each of the provided list IDs to a list of rule operands specifying which lists
    // the operator should target.
    List<LogicalUserListOperandInfo> logicalUserListOperandInfoList =
        userListIds.Select(userListId => new LogicalUserListOperandInfo
        { UserList = ResourceNames.UserList(customerId, userListId) }).ToList();

    // Creates the UserListLogicalRuleInfo specifying that a user should be added to the new
    // list if they are present in any of the provided lists.
    UserListLogicalRuleInfo userListLogicalRuleInfo = new UserListLogicalRuleInfo
    {
        // Using ANY means that a user should be added to the combined list if they are
        // present on any of the lists targeted in the LogicalUserListOperandInfo. Use ALL
        // to add users present on all of the provided lists or NONE to add users that
        // aren't present on any of the targeted lists.
        Operator = UserListLogicalRuleOperatorEnum.Types.UserListLogicalRuleOperator.Any,
    };
    userListLogicalRuleInfo.RuleOperands.Add(logicalUserListOperandInfoList);

    LogicalUserListInfo logicalUserListInfo = new LogicalUserListInfo();
    logicalUserListInfo.Rules.Add(userListLogicalRuleInfo);

    // Creates the new combination user list.
    UserList userList = new UserList
    {
        Name = "My combination list of other user lists " +
               $"#{ExampleUtilities.GetRandomString()}",
        LogicalUserList = logicalUserListInfo
    };

    // Creates the operation.
    UserListOperation operation = new UserListOperation
    {
        Create = userList
    };

    try
    {
        // Sends the request to add the user list and prints the response.
        MutateUserListsResponse response = userListServiceClient.MutateUserLists
            (customerId.ToString(), new[] { operation });
        Console.WriteLine("Created combination user list with resource name: " +
            $"{response.Results.First().ResourceName}");
    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}
AddLogicalUserList.cs
      

PHP

public static function runExample(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    array $userListIds
) {
    // Adds each of the provided list IDs to a list of rule operands specifying which lists the
    // operator should target.
    $logicalUserListOperandInfoList = [];
    foreach ($userListIds as $userListId) {
        $logicalUserListOperandInfoList[] = new LogicalUserListOperandInfo([
            'user_list' => ResourceNames::forUserList($customerId, $userListId)
        ]);
    }

    // Creates the UserListLogicalRuleInfo specifying that a user should be added to the new
    // list if they are present in any of the provided lists.
    $userListLogicalRuleInfo = new UserListLogicalRuleInfo([
        // Using ANY means that a user should be added to the combined list if they are present
        // on any of the lists targeted in the LogicalUserListOperandInfo. Use ALL to add users
        // present on all of the provided lists or NONE to add users that aren't present on any
        // of the targeted lists.
        'operator' => UserListLogicalRuleOperator::ANY,
        'rule_operands' => $logicalUserListOperandInfoList
    ]);

    // Creates the new combination user list.
    $userList = new UserList([
        'name' => 'My combination list of other user lists #' . Helper::getPrintableDatetime(),
        'logical_user_list' => new LogicalUserListInfo([
            'rules' => [$userListLogicalRuleInfo]
        ])
    ]);

    // Creates the operation.
    $operation = new UserListOperation();
    $operation->setCreate($userList);

    // Issues a mutate request to add the user list and prints some information.
    $userListServiceClient = $googleAdsClient->getUserListServiceClient();
    $response = $userListServiceClient->mutateUserLists(
        MutateUserListsRequest::build($customerId, [$operation])
    );
    printf(
        "Created combination user list with resource name '%s'.%s",
        $response->getResults()[0]->getResourceName(),
        PHP_EOL
    );
}
AddLogicalUserList.php
      

Python

def main(client, customer_id, user_list_ids):
    """Creates a combination user list.

    Args:
        client: The Google Ads client.
        customer_id: The customer ID for which to add the user list.
        user_list_ids: A list of user list IDs to logically combine.
    """
    # Get the UserListService client.
    user_list_service = client.get_service("UserListService")

    # Add each of the provided list IDs to a list of rule operands specifying
    # which lists the operator should target.
    logical_user_list_operand_info_list = []
    for user_list_id in user_list_ids:
        logical_user_list_operand_info = client.get_type(
            "LogicalUserListOperandInfo"
        )
        logical_user_list_operand_info.user_list = (
            user_list_service.user_list_path(customer_id, user_list_id)
        )
        logical_user_list_operand_info_list.append(
            logical_user_list_operand_info
        )

    # Create a UserListOperation and populate the UserList.
    user_list_operation = client.get_type("UserListOperation")
    user_list = user_list_operation.create
    user_list.name = f"My combination list of other user lists #{uuid4()}"
    # Create a UserListLogicalRuleInfo specifying that a user should be added to
    # the new list if they are present in any of the provided lists.
    user_list_logical_rule_info = client.get_type("UserListLogicalRuleInfo")
    # Using ANY means that a user should be added to the combined list if they
    # are present on any of the lists targeted in the
    # LogicalUserListOperandInfo. Use ALL to add users present on all of the
    # provided lists or NONE to add users that aren't present on any of the
    # targeted lists.
    user_list_logical_rule_info.operator = (
        client.enums.UserListLogicalRuleOperatorEnum.ANY
    )
    user_list_logical_rule_info.rule_operands.extend(
        logical_user_list_operand_info_list
    )
    user_list.logical_user_list.rules.append(user_list_logical_rule_info)

    # Issue a mutate request to add the user list, then print the results.
    response = user_list_service.mutate_user_lists(
        customer_id=customer_id, operations=[user_list_operation]
    )
    print(
        "Created logical user list with resource name "
        f"'{response.results[0].resource_name}.'"
    )
add_logical_user_list.py
      

Ruby

def add_logical_user_list(customer_id, user_list_ids)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  # Creates the UserListLogicalRuleInfo specifying that a user should be added
  # to the new list if they are present in any of the provided lists.
  user_list_logical_rule_info = client.resource.user_list_logical_rule_info do |info|
    # Using ANY means that a user should be added to the combined list if they
    # are present on any of the lists targeted in the logical_user_list_operand_info.
    # Use ALL to add users present on all of the provided lists or NONE to add
    # users that aren't present on any of the targeted lists.
    info.operator = :ANY
    user_list_ids.each do |list_id|
      info.rule_operands << client.resource.logical_user_list_operand_info do |op|
        op.user_list = client.path.user_list(customer_id, list_id)
      end
    end
  end

  # Creates the new combination user list operation.
  operation = client.operation.create_resource.user_list do |ul|
    ul.name = "My combination list of other user lists #{(Time.new.to_f * 1000).to_i}"
    ul.logical_user_list = client.resource.logical_user_list_info do |info|
      info.rules << user_list_logical_rule_info
    end
  end

  # Issues a mutate request to add the user list and prints some information.
  response = client.service.user_list.mutate_user_lists(
    customer_id: customer_id,
    operations: [operation],
  )
  puts "Created combination user list with resource name "\
    "'#{response.results.first.resource_name}'"
end
add_logical_user_list.rb
      

Perl

sub add_logical_user_list {
  my ($api_client, $customer_id, $user_list_ids) = @_;

  # Add each of the provided list IDs to a list of rule operands specifying which
  # lists the operator should target.
  my $logical_user_list_operand_info_list = [];
  foreach my $user_list_id (@$user_list_ids) {
    push @$logical_user_list_operand_info_list,
      Google::Ads::GoogleAds::V17::Common::LogicalUserListOperandInfo->new({
        userList =>
          Google::Ads::GoogleAds::V17::Utils::ResourceNames::user_list(
          $customer_id, $user_list_id
          )});
  }

  # Create the UserListLogicalRuleInfo specifying that a user should be added to
  # the new list if they are present in any of the provided lists.
  my $user_list_logical_rule_info =
    Google::Ads::GoogleAds::V17::Common::UserListLogicalRuleInfo->new({
      # Using ANY means that a user should be added to the combined list if they
      # are present on any of the lists targeted in the LogicalUserListOperandInfo.
      # Use ALL to add users present on all of the provided lists or NONE to add
      # users that aren't present on any of the targeted lists.
      operator     => ANY,
      ruleOperands => $logical_user_list_operand_info_list
    });

  # Create the new combination user list.
  my $user_list = Google::Ads::GoogleAds::V17::Resources::UserList->new({
      name            => "My combination list of other user lists #" . uniqid(),
      logicalUserList =>
        Google::Ads::GoogleAds::V17::Common::LogicalUserListInfo->new({
          rules => [$user_list_logical_rule_info]})});

  # Create the operation.
  my $user_list_operation =
    Google::Ads::GoogleAds::V17::Services::UserListService::UserListOperation->
    new({
      create => $user_list
    });

  # Issue a mutate request to add the user list and print some information.
  my $user_lists_response = $api_client->UserListService()->mutate({
      customerId => $customer_id,
      operations => [$user_list_operation]});
  printf "Created combination user list with resource name '%s'.\n",
    $user_lists_response->{results}[0]{resourceName};

  return 1;
}
add_logical_user_list.pl
      

Récupérer la liste

Pour récupérer votre liste d'utilisateurs, vous pouvez envoyer la requête en langage de requête Google Ads suivante au Ressource user_list.

SELECT
  user_list.name,
  user_list.membership_status,
  user_list.membership_life_span
FROM user_list
WHERE
  user_list.resource_name = 'USER_LIST_RESOURCE_NAME'

Cibler la liste

Une fois votre segment d'audience créé, l'étape suivante consiste à le cibler.

Règles de ciblage par segment d'audience

1. Les listes d'utilisateurs à inclure (enchérissables) ne peuvent pas être définies au niveau de la campagne et au niveau du groupe d'annonces. Les critères à inclure pour les listes d'utilisateurs doivent être supprimés de tous les groupes d'annonces d'une campagne avant d'en définir un.

2. Le ciblage positif par liste d'utilisateurs n'est compatible qu'avec les campagnes sur le Réseau de Recherche. Pour Campagnes display, CampaignCriterion qui définit user_list doit être exclu.

3. Dans les campagnes Shopping et sur le Réseau de Recherche, les listes d'utilisateurs cibles ne sont pas compatibles avec les champs suivants:

   • url_custom_parameters
   • tracking_url_template
   • final_urls
   • final_mobile_urls

Cibler les annonces en fonction de votre liste d'utilisateurs

La procédure est semblable à celle d'autres types de critères de ciblage dans l'API. La Le code suivant montre comment utiliser un AdGroupCriterion pour cibler les annonces d'un groupe d'annonces sur une liste d'utilisateurs:

Conseil :Pour exclure une liste d'utilisateurs, définissez le champ AdGroupCriterion.negative sur true.

Java

private String targetAdsInAdGroupToUserList(
    GoogleAdsClient googleAdsClient, long customerId, long adGroupId, String userList) {
  // Creates the ad group criterion targeting members of the user list.
  AdGroupCriterion adGroupCriterion =
      AdGroupCriterion.newBuilder()
          .setAdGroup(ResourceNames.adGroup(customerId, adGroupId))
          .setUserList(UserListInfo.newBuilder().setUserList(userList).build())
          .build();

  // Creates the operation.
  AdGroupCriterionOperation operation =
      AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterion).build();

  // Creates the ad group criterion service.
  try (AdGroupCriterionServiceClient adGroupCriterionServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) {
    // Adds the ad group criterion.
    MutateAdGroupCriteriaResponse response =
        adGroupCriterionServiceClient.mutateAdGroupCriteria(
            Long.toString(customerId), ImmutableList.of(operation));
    // Gets and prints the results.
    String adGroupCriterionResourceName = response.getResults(0).getResourceName();
    System.out.printf(
        "Successfully created ad group criterion with resource name '%s' "
            + "targeting user list with resource name '%s' with ad group with ID %d.%n",
        adGroupCriterionResourceName, userList, adGroupId);
    return adGroupCriterionResourceName;
  }
}
SetUpRemarketing.java
      

C#

private string TargetAdsInAdGroupToUserList(
    GoogleAdsClient client, long customerId, long adGroupId, string userListResourceName)
{
    // Get the AdGroupCriterionService client.
    AdGroupCriterionServiceClient adGroupCriterionServiceClient = client.GetService
        (Services.V17.AdGroupCriterionService);

    // Create the ad group criterion targeting members of the user list.
    AdGroupCriterion adGroupCriterion = new AdGroupCriterion
    {
        AdGroup = ResourceNames.AdGroup(customerId, adGroupId),
        UserList = new UserListInfo
        {
            UserList = userListResourceName
        }
    };

    // Create the operation.
    AdGroupCriterionOperation adGroupCriterionOperation = new AdGroupCriterionOperation
    {
        Create = adGroupCriterion
    };

    // Add the ad group criterion, then print and return the new criterion's resource name.
    MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse =
        adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(),
            new[] { adGroupCriterionOperation });

    string adGroupCriterionResourceName =
        mutateAdGroupCriteriaResponse.Results.First().ResourceName;
    Console.WriteLine("Successfully created ad group criterion with resource name " +
        $"'{adGroupCriterionResourceName}' targeting user list with resource name " +
        $"'{userListResourceName}' with ad group with ID {adGroupId}.");
    return adGroupCriterionResourceName;
}
SetUpRemarketing.cs
      

PHP

private static function targetAdsInAdGroupToUserList(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $adGroupId,
    string $userListResourceName
): string {
    // Creates the ad group criterion targeting members of the user list.
    $adGroupCriterion = new AdGroupCriterion([
        'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId),
        'user_list' => new UserListInfo(['user_list' => $userListResourceName])
    ]);

    // Creates the operation.
    $operation = new AdGroupCriterionOperation();
    $operation->setCreate($adGroupCriterion);

    // Issues a mutate request to add an ad group criterion.
    $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient();
    /** @var MutateAdGroupCriteriaResponse $adGroupCriterionResponse */
    $adGroupCriterionResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria(
        MutateAdGroupCriteriaRequest::build($customerId, [$operation])
    );

    $adGroupCriterionResourceName =
        $adGroupCriterionResponse->getResults()[0]->getResourceName();
    printf(
        "Successfully created ad group criterion with resource name '%s' " .
        "targeting user list with resource name '%s' with ad group with ID %d.%s",
        $adGroupCriterionResourceName,
        $userListResourceName,
        $adGroupId,
        PHP_EOL
    );

    return $adGroupCriterionResourceName;
}
SetUpRemarketing.php
      

Python

def target_ads_in_ad_group_to_user_list(
    client, customer_id, ad_group_id, user_list_resource_name
):
    """Creates an ad group criterion that targets a user list with an ad group.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a str client customer ID used to create an ad group
            criterion.
        ad_group_id: a str ID for an ad group used to create an ad group
            criterion that targets members of a user list.
        user_list_resource_name: a str resource name for a user list.

    Returns:
        a str resource name for an ad group criterion.
    """
    ad_group_criterion_operation = client.get_type("AdGroupCriterionOperation")
    # Creates the ad group criterion targeting members of the user list.
    ad_group_criterion = ad_group_criterion_operation.create
    ad_group_criterion.ad_group = client.get_service(
        "AdGroupService"
    ).ad_group_path(customer_id, ad_group_id)
    ad_group_criterion.user_list.user_list = user_list_resource_name

    ad_group_criterion_service = client.get_service("AdGroupCriterionService")
    response = ad_group_criterion_service.mutate_ad_group_criteria(
        customer_id=customer_id, operations=[ad_group_criterion_operation]
    )
    resource_name = response.results[0].resource_name
    print(
        "Successfully created ad group criterion with resource name: "
        f"'{resource_name}' targeting user list with resource name: "
        f"'{user_list_resource_name}' and with ad group with ID "
        f"{ad_group_id}."
    )
    return resource_name
set_up_remarketing.py
      

Ruby

def target_ads_in_ad_group_to_user_list(
  client,
  customer_id,
  ad_group_id,
  user_list
)
  # Creates the ad group criterion targeting members of the user list.
  operation = client.operation.create_resource.ad_group_criterion do |agc|
    agc.ad_group = client.path.ad_group(customer_id, ad_group_id)
    agc.user_list = client.resource.user_list_info do |info|
      info.user_list = user_list
    end
  end

  # Issues a mutate request to create the ad group criterion.
  response = client.service.ad_group_criterion.mutate_ad_group_criteria(
    customer_id: customer_id,
    operations: [operation],
  )
  ad_group_criterion_resource_name = response.results.first.resource_name
  puts "Successfully created ad group criterion with resource name " \
    "'#{ad_group_criterion_resource_name}' targeting user list with resource name " \
    "'#{user_list}' with ad group with ID #{ad_group_id}"

  ad_group_criterion_resource_name
end
set_up_remarketing.rb
      

Perl

sub target_ads_in_ad_group_to_user_list {
  my ($api_client, $customer_id, $ad_group_id, $user_list_resource_name) = @_;

  # Create the ad group criterion targeting members of the user list.
  my $ad_group_criterion =
    Google::Ads::GoogleAds::V17::Resources::AdGroupCriterion->new({
      adGroup => Google::Ads::GoogleAds::V17::Utils::ResourceNames::ad_group(
        $customer_id, $ad_group_id
      ),
      userList => Google::Ads::GoogleAds::V17::Common::UserListInfo->new({
          userList => $user_list_resource_name
        })});

  # Create the operation.
  my $ad_group_criterion_operation =
    Google::Ads::GoogleAds::V17::Services::AdGroupCriterionService::AdGroupCriterionOperation
    ->new({
      create => $ad_group_criterion
    });

  # Add the ad group criterion, then print and return the new criterion's resource name.
  my $ad_group_criteria_response =
    $api_client->AdGroupCriterionService()->mutate({
      customerId => $customer_id,
      operations => [$ad_group_criterion_operation]});

  my $ad_group_criterion_resource_name =
    $ad_group_criteria_response->{results}[0]{resourceName};
  printf "Successfully created ad group criterion with resource name '%s' " .
    "targeting user list with resource name '%s' with ad group with ID %d.\n",
    $ad_group_criterion_resource_name, $user_list_resource_name, $ad_group_id;

  return $ad_group_criterion_resource_name;
}
set_up_remarketing.pl
      

Comme pour tout autre type de critère, vous pouvez attribuer d'autres propriétés au AdGroupCriterion, comme les remplacements d'enchères.

Changer de niveau de ciblage

Si vous passez des critères de liste d'utilisateurs au niveau du groupe d'annonces au niveau de la campagne, vous devez d'abord supprimer les critères existants de la liste d'utilisateurs de chaque le groupe d'annonces mis en veille de cette campagne. Cliquez sur les éléments à développer pour les afficher. un exemple de code pour chaque étape.

Commencez par récupérer l'ensemble des critères du groupe d'annonces pour une campagne donnée.

Java

private List<String> getUserListAdGroupCriterion(
    GoogleAdsClient googleAdsClient, long customerId, long campaignId) {
  List<String> userListCriteria = new ArrayList<>();
  // Creates the Google Ads service client.
  try (GoogleAdsServiceClient googleAdsServiceClient =
      googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
    // Creates a request that will retrieve all of the ad group criteria under a campaign.
    SearchGoogleAdsRequest request =
        SearchGoogleAdsRequest.newBuilder()
            .setCustomerId(Long.toString(customerId))
            .setQuery(
                "SELECT ad_group_criterion.criterion_id"
                    + " FROM ad_group_criterion"
                    + " WHERE campaign.id = "
                    + campaignId
                    + " AND ad_group_criterion.type = 'USER_LIST'")
            .build();
    // Issues the search request.
    SearchPagedResponse searchPagedResponse = googleAdsServiceClient.search(request);
    // Iterates over all rows in all pages. Prints the results and adds the ad group criteria
    // resource names to the list.
    for (GoogleAdsRow googleAdsRow : searchPagedResponse.iterateAll()) {
      String adGroupCriterionResourceName = googleAdsRow.getAdGroupCriterion().getResourceName();
      System.out.printf(
          "Ad group criterion with resource name '%s' was found.%n",
          adGroupCriterionResourceName);
      userListCriteria.add(adGroupCriterionResourceName);
    }
  }
  return userListCriteria;
}
SetUpRemarketing.java
      

C#

private List<string> GetUserListAdGroupCriteria(
    GoogleAdsClient client, long customerId, long campaignId)
{
    // Get the GoogleAdsService client.
    GoogleAdsServiceClient googleAdsServiceClient =
        client.GetService(Services.V17.GoogleAdsService);

    List<string> userListCriteriaResourceNames = new List<string>();

    // Create a query that will retrieve all of the ad group criteria under a campaign.
    string query = $@"
        SELECT ad_group_criterion.criterion_id
        FROM ad_group_criterion
        WHERE
          campaign.id = {campaignId}
          AND ad_group_criterion.type = 'USER_LIST'";

    // Issue the search request.
    googleAdsServiceClient.SearchStream(customerId.ToString(), query,
        delegate (SearchGoogleAdsStreamResponse resp)
        {
            // Display the results and add the resource names to the list.
            foreach (GoogleAdsRow googleAdsRow in resp.Results)
            {
                string adGroupCriterionResourceName =
                    googleAdsRow.AdGroupCriterion.ResourceName;
                Console.WriteLine("Ad group criterion with resource name " +
                    $"{adGroupCriterionResourceName} was found.");
                userListCriteriaResourceNames.Add(adGroupCriterionResourceName);
            }
        });

    return userListCriteriaResourceNames;
}
SetUpRemarketing.cs
      

PHP

private static function getUserListAdGroupCriteria(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $campaignId
): array {
    // Creates a query that retrieves all of the ad group criteria under a campaign.
    $query = sprintf(
        "SELECT ad_group_criterion.criterion_id " .
        "FROM ad_group_criterion " .
        "WHERE campaign.id = %d " .
        "AND ad_group_criterion.type = 'USER_LIST'",
        $campaignId
    );

    // Creates the Google Ads service client.
    $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();

    // Issues the search request.
    $response =
        $googleAdsServiceClient->search(SearchGoogleAdsRequest::build($customerId, $query));

    $userListCriteria = [];
    // Iterates over all rows in all pages. Prints the user list criteria and adds the ad group
    // criteria resource names to the list.
    foreach ($response->iterateAllElements() as $googleAdsRow) {
        /** @var GoogleAdsRow $googleAdsRow */
        $adGroupCriterionResourceName = $googleAdsRow->getAdGroupCriterion()->getResourceName();

        printf(
            "Ad group criterion with resource name '%s' was found.%s",
            $adGroupCriterionResourceName,
            PHP_EOL
        );

        $userListCriteria[] = $adGroupCriterionResourceName;
    }

    return $userListCriteria;
}
SetUpRemarketing.php
      

Python

def get_user_list_ad_group_criteria(client, customer_id, campaign_id):
    """Finds all of user list ad group criteria under a campaign.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a str client customer ID.
        campaign_id: a str campaign ID.

    Returns:
        a list of ad group criterion resource names.
    """
    # Creates a query that retrieves all of the ad group criteria under a
    # campaign.
    query = f"""
        SELECT
          ad_group_criterion.criterion_id
        FROM ad_group_criterion
        WHERE campaign.id = {campaign_id}
        AND ad_group_criterion.type = USER_LIST"""

    googleads_service = client.get_service("GoogleAdsService")
    search_request = client.get_type("SearchGoogleAdsRequest")
    search_request.customer_id = customer_id
    search_request.query = query
    response = googleads_service.search(request=search_request)

    # Iterates over all rows in all pages. Prints the user list criteria and
    # adds the ad group criteria resource names to the list.
    user_list_criteria = []
    for row in response:
        resource_name = row.ad_group_criterion.resource_name
        print(
            "Ad group criterion with resource name '{resource_name}' was "
            "found."
        )
        user_list_criteria.append(resource_name)

    return user_list_criteria
set_up_remarketing.py
      

Ruby

def get_user_list_ad_group_criterion(
  client,
  customer_id,
  campaign_id
)
  user_list_criteria = []

  # Creates a query that will retrieve all of the ad group criteria 
  # under a campaign.
  query = <<~QUERY
    SELECT ad_group_criterion.criterion_id
    FROM ad_group_criterion
    WHERE campaign.id = #{campaign_id}
    AND ad_group_criterion.type = 'USER_LIST'
  QUERY

  # Issues the search request.
  response = client.service.google_ads.search(
    customer_id: customer_id,
    query: query,
    page_size: PAGE_SIZE,
  )

  # Iterates over all rows in all pages. Prints the results and adds the ad
  # group criteria resource names to the list.
  response.each do |row|
    ad_group_criterion_resource_name = row.ad_group_criterion.resource_name
    puts "Ad group criterion with resource name " \
      "'#{ad_group_criterion_resource_name}' was found"
    user_list_criteria << ad_group_criterion_resource_name
  end

  user_list_criteria
end
set_up_remarketing.rb
      

Perl

sub get_user_list_ad_group_criteria {
  my ($api_client, $customer_id, $campaign_id) = @_;

  my $user_list_criterion_resource_names = [];

  # Create a search stream request that will retrieve all of the user list ad
  # group criteria under a campaign.
  my $search_stream_request =
    Google::Ads::GoogleAds::V17::Services::GoogleAdsService::SearchGoogleAdsStreamRequest
    ->new({
      customerId => $customer_id,
      query      => sprintf(
        "SELECT ad_group_criterion.criterion_id " .
          "FROM ad_group_criterion " .
          "WHERE campaign.id = %d AND ad_group_criterion.type = 'USER_LIST'",
        $campaign_id
      )});

  my $search_stream_handler =
    Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({
      service => $api_client->GoogleAdsService(),
      request => $search_stream_request
    });

  # Issue a search request and process the stream response.
  $search_stream_handler->process_contents(
    sub {
      # Display the results and add the resource names to the list.
      my $google_ads_row = shift;

      my $ad_group_criterion_resource_name =
        $google_ads_row->{adGroupCriterion}{resourceName};
      printf "Ad group criterion with resource name '%s' was found.\n",
        $ad_group_criterion_resource_name;
      push(@$user_list_criterion_resource_names,
        $ad_group_criterion_resource_name);
    });

  return $user_list_criterion_resource_names;
}
set_up_remarketing.pl
      

Supprimez ensuite tous les critères de ciblage du groupe d'annonces qui ont été affichés.

Java

private void removeExistingListCriteriaFromAdGroup(
    GoogleAdsClient googleAdsClient, long customerId, long campaignId) {
  // Retrieves all of the ad group criteria under a campaign.
  List<String> adGroupCriteria =
      getUserListAdGroupCriterion(googleAdsClient, customerId, campaignId);

  List<AdGroupCriterionOperation> operations = new ArrayList<>();

  // Creates a list of remove operations.
  for (String adGroupCriterion : adGroupCriteria) {
    operations.add(AdGroupCriterionOperation.newBuilder().setRemove(adGroupCriterion).build());
  }

  // Creates the ad group criterion service.
  try (AdGroupCriterionServiceClient adGroupCriterionServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) {
    // Removes the ad group criterion.
    MutateAdGroupCriteriaResponse response =
        adGroupCriterionServiceClient.mutateAdGroupCriteria(
            Long.toString(customerId), operations);
    // Gets and prints the results.
    System.out.printf("Removed %d ad group criteria.%n", response.getResultsCount());
    for (MutateAdGroupCriterionResult result : response.getResultsList()) {
      System.out.printf(
          "Successfully removed ad group criterion with resource name '%s'.%n",
          result.getResourceName());
    }
  }
}
SetUpRemarketing.java
      

C#

private void RemoveExistingListCriteriaFromAdGroup(GoogleAdsClient client, long customerId,
    long campaignId)
{
    // Get the AdGroupCriterionService client.
    AdGroupCriterionServiceClient adGroupCriterionServiceClient =
        client.GetService(Services.V17.AdGroupCriterionService);

    // Retrieve all of the ad group criteria under a campaign.
    List<string> adGroupCriteria =
        GetUserListAdGroupCriteria(client, customerId, campaignId);

    // Create a list of remove operations.
    List<AdGroupCriterionOperation> operations = adGroupCriteria.Select(adGroupCriterion =>
        new AdGroupCriterionOperation { Remove = adGroupCriterion }).ToList();

    // Remove the ad group criteria and print the resource names of the removed criteria.
    MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse =
        adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(),
            operations);

    Console.WriteLine($"Removed {mutateAdGroupCriteriaResponse.Results.Count} ad group " +
        "criteria.");
    foreach (MutateAdGroupCriterionResult result in mutateAdGroupCriteriaResponse.Results)
    {
        Console.WriteLine("Successfully removed ad group criterion with resource name " +
            $"'{result.ResourceName}'.");
    }
}
SetUpRemarketing.cs
      

PHP

private static function removeExistingListCriteriaFromAdGroup(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $campaignId
) {
    // Retrieves all of the ad group criteria under a campaign.
    $allAdGroupCriteria = self::getUserListAdGroupCriteria(
        $googleAdsClient,
        $customerId,
        $campaignId
    );

    $removeOperations = [];
    // Creates a list of remove operations.
    foreach ($allAdGroupCriteria as $adGroupCriterionResourceName) {
        $operation = new AdGroupCriterionOperation();
        $operation->setRemove($adGroupCriterionResourceName);
        $removeOperations[] = $operation;
    }

    // Issues a mutate request to remove the ad group criteria.
    $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient();
    /** @var MutateAdGroupCriteriaResponse $adGroupCriteriaResponse */
    $adGroupCriteriaResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria(
        MutateAdGroupCriteriaRequest::build($customerId, $removeOperations)
    );

    foreach ($adGroupCriteriaResponse->getResults() as $adGroupCriteriaResult) {
        printf(
            "Successfully removed ad group criterion with resource name '%s'.%s",
            $adGroupCriteriaResult->getResourceName(),
            PHP_EOL
        );
    }
}
SetUpRemarketing.php
      

Python

def remove_existing_criteria_from_ad_group(client, customer_id, campaign_id):
    """Removes all ad group criteria targeting a user list under a campaign.

    This is a necessary step before targeting a user list at the campaign level.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a str client customer ID.
        campaign_id: a str ID for a campaign that will have all ad group
            criteria that targets user lists removed.
    """
    # Retrieves all of the ad group criteria under a campaign.
    all_ad_group_criteria = get_user_list_ad_group_criteria(
        client, customer_id, campaign_id
    )

    # Creates a list of remove operations.
    remove_operations = []
    for ad_group_criterion_resource_name in all_ad_group_criteria:
        remove_operation = client.get_type("AdGroupCriterionOperation")
        remove_operation.remove = ad_group_criterion_resource_name
        remove_operations.append(remove_operation)

    ad_group_criterion_service = client.get_service("AdGroupCriterionService")
    response = ad_group_criterion_service.mutate_ad_group_criteria(
        customer_id=customer_id, operations=remove_operations
    )
    print(
        "Successfully removed ad group criterion with resource name: "
        f"'{response.results[0].resource_name}'"
    )
set_up_remarketing.py
      

Ruby

def remove_existing_list_criteria_from_ad_group(
  client,
  customer_id,
  campaign_id
)
  # Retrieves all of the ad group criteria under a campaign.
  ad_group_criteria = get_user_list_ad_group_criterion(
    client, customer_id, campaign_id)

  # Creates a list of remove operations.
  operations = []
  ad_group_criteria.each do |agc|
    operations << client.operation.remove_resource.ad_group_criterion(agc)
  end

  # Issues a mutate request to remove all ad group criteria.
  response = client.service.ad_group_criterion.mutate_ad_group_criteria(
    customer_id: customer_id,
    operations: operations,
  )
  puts "Removed #{response.results.size} ad group criteria."
  response.results.each do |result|
    puts "Successfully removed ad group criterion with resource name " \
      "'#{result.resource_name}'"
  end
end
set_up_remarketing.rb
      

Perl

sub remove_existing_list_criteria_from_ad_group {
  my ($api_client, $customer_id, $campaign_id) = @_;

  # Retrieve all of the ad group criteria under a campaign.
  my $ad_group_criteria =
    get_user_list_ad_group_criteria($api_client, $customer_id, $campaign_id);

  # Create a list of remove operations.
  my $operations = [];
  foreach my $ad_group_criterion (@$ad_group_criteria) {
    push(
      @$operations,
      Google::Ads::GoogleAds::V17::Services::AdGroupCriterionService::AdGroupCriterionOperation
        ->new({
          remove => $ad_group_criterion
        }));
  }

  # Remove the ad group criteria and print the resource names of the removed criteria.
  my $ad_group_criteria_response =
    $api_client->AdGroupCriterionService()->mutate({
      customerId => $customer_id,
      operations => $operations
    });

  printf "Removed %d ad group criteria.\n",
    scalar @{$ad_group_criteria_response->{results}};
  foreach my $result (@{$ad_group_criteria_response->{results}}) {
    printf "Successfully removed ad group criterion with resource name '%s'.\n",
      $result->{resourceName};
  }
}
set_up_remarketing.pl
      

Vous devez également supprimer les critères existants des listes d'utilisateurs au niveau de la campagne lorsque vous passez au Pixel. aux listes d'utilisateurs au niveau du groupe d'annonces. Le processus est identique à l'exemple précédent.

Ciblez les annonces d'une campagne en fonction d'une liste d'utilisateurs à l'aide d'un critère de campagne.

Java

private String targetAdsInCampaignToUserList(
    GoogleAdsClient googleAdsClient, long customerId, long campaignId, String userList) {
  // Creates the campaign criterion.
  CampaignCriterion campaignCriterion =
      CampaignCriterion.newBuilder()
          .setCampaign(ResourceNames.campaign(customerId, campaignId))
          .setUserList(UserListInfo.newBuilder().setUserList(userList).build())
          .build();

  // Creates the operation.
  CampaignCriterionOperation operation =
      CampaignCriterionOperation.newBuilder().setCreate(campaignCriterion).build();

  // Creates the campaign criterion service client.
  try (CampaignCriterionServiceClient campaignCriterionServiceClient =
      googleAdsClient.getLatestVersion().createCampaignCriterionServiceClient()) {
    // Adds the campaign criterion.
    MutateCampaignCriteriaResponse response =
        campaignCriterionServiceClient.mutateCampaignCriteria(
            Long.toString(customerId), ImmutableList.of(operation));
    // Gets and prints the campaign criterion resource name.
    String campaignCriterionResourceName = response.getResults(0).getResourceName();
    System.out.printf(
        "Successfully created campaign criterion with resource name '%s' "
            + "targeting user list with resource name '%s' with campaign with ID %d.%n",
        campaignCriterionResourceName, userList, campaignId);
    return campaignCriterionResourceName;
  }
}
SetUpRemarketing.java
      

C#

private string TargetAdsInCampaignToUserList(
    GoogleAdsClient client, long customerId, long campaignId, string userListResourceName)
{
    // Get the CampaignCriterionService client.
    CampaignCriterionServiceClient campaignCriterionServiceClient =
        client.GetService(Services.V17.CampaignCriterionService);

    // Create the campaign criterion.
    CampaignCriterion campaignCriterion = new CampaignCriterion
    {
        Campaign = ResourceNames.Campaign(customerId, campaignId),
        UserList = new UserListInfo
        {
            UserList = userListResourceName
        }
    };

    // Create the operation.
    CampaignCriterionOperation campaignCriterionOperation = new CampaignCriterionOperation
    {
        Create = campaignCriterion
    };

    // Add the campaign criterion and print the resulting criterion's resource name.
    MutateCampaignCriteriaResponse mutateCampaignCriteriaResponse =
        campaignCriterionServiceClient.MutateCampaignCriteria(customerId.ToString(),
            new[] { campaignCriterionOperation });

    string campaignCriterionResourceName =
        mutateCampaignCriteriaResponse.Results.First().ResourceName;
    Console.WriteLine("Successfully created campaign criterion with resource name " +
        $"'{campaignCriterionResourceName}' targeting user list with resource name " +
        $"'{userListResourceName}' with campaign with ID {campaignId}.");

    return campaignCriterionResourceName;
}
SetUpRemarketing.cs
      

PHP

private static function targetAdsInCampaignToUserList(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $campaignId,
    string $userListResourceName
): string {
    // Creates the campaign criterion.
    $campaignCriterion = new CampaignCriterion([
        'campaign' => ResourceNames::forCampaign($customerId, $campaignId),
        'user_list' => new UserListInfo(['user_list' => $userListResourceName])
    ]);

    // Creates the operation.
    $operation = new CampaignCriterionOperation();
    $operation->setCreate($campaignCriterion);

    // Issues a mutate request to create a campaign criterion.
    $campaignCriterionServiceClient = $googleAdsClient->getCampaignCriterionServiceClient();
    /** @var MutateCampaignCriteriaResponse $campaignCriteriaResponse */
    $campaignCriteriaResponse = $campaignCriterionServiceClient->mutateCampaignCriteria(
        MutateCampaignCriteriaRequest::build($customerId, [$operation])
    );

    $campaignCriterionResourceName =
        $campaignCriteriaResponse->getResults()[0]->getResourceName();
    printf(
        "Successfully created campaign criterion with resource name '%s' " .
        "targeting user list with resource name '%s' with campaign with ID %d.%s",
        $campaignCriterionResourceName,
        $userListResourceName,
        $campaignId,
        PHP_EOL
    );

    return $campaignCriterionResourceName;
}
SetUpRemarketing.php
      

Python

def target_ads_in_campaign_to_user_list(
    client, customer_id, campaign_id, user_list_resource_name
):
    """Creates a campaign criterion that targets a user list with a campaign.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a str client customer ID used to create an campaign
            criterion.
        campaign_id: a str ID for a campaign used to create a campaign
            criterion that targets members of a user list.
        user_list_resource_name: a str resource name for a user list.

    Returns:
        a str resource name for a campaign criterion.
    """
    campaign_criterion_operation = client.get_type("CampaignCriterionOperation")
    campaign_criterion = campaign_criterion_operation.create
    campaign_criterion.campaign = client.get_service(
        "CampaignService"
    ).campaign_path(customer_id, campaign_id)
    campaign_criterion.user_list.user_list = user_list_resource_name

    campaign_criterion_service = client.get_service("CampaignCriterionService")
    response = campaign_criterion_service.mutate_campaign_criteria(
        customer_id=customer_id, operations=[campaign_criterion_operation]
    )
    resource_name = response.results[0].resource_name
    print(
        "Successfully created campaign criterion with resource name "
        f"'{resource_name}' targeting user list with resource name "
        f"'{user_list_resource_name}' with campaign with ID {campaign_id}"
    )
    return resource_name
set_up_remarketing.py
      

Ruby

def target_ads_in_campaign_to_user_list(
  client,
  customer_id,
  campaign_id,
  user_list
)
  # Creates the campaign criterion targeting members of the user list.
  operation = client.operation.create_resource.campaign_criterion do |cc|
    cc.campaign = client.path.campaign(customer_id, campaign_id)
    cc.user_list = client.resource.user_list_info do |info|
      info.user_list = user_list
    end
  end

  # Issues a mutate request to create the campaign criterion.
  response = client.service.campaign_criterion.mutate_campaign_criteria(
    customer_id: customer_id,
    operations: [operation],
  )
  campaign_criterion_resource_name = response.results.first.resource_name
  puts "Successfully created campaign criterion with resource name " \
    "'#{campaign_criterion_resource_name}' targeting user list with resource name " \
    "'#{user_list}' with campaign with ID #{campaign_id}"

  campaign_criterion_resource_name
end
set_up_remarketing.rb
      

Perl

sub target_ads_in_campaign_to_user_list {
  my ($api_client, $customer_id, $campaign_id, $user_list_resource_name) = @_;

  # Create the campaign criterion.
  my $campaign_criterion =
    Google::Ads::GoogleAds::V17::Resources::CampaignCriterion->new({
      campaign => Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign(
        $customer_id, $campaign_id
      ),
      userList => Google::Ads::GoogleAds::V17::Common::UserListInfo->new({
          userList => $user_list_resource_name
        })});

  # Create the operation.
  my $campaign_criterion_operation =
    Google::Ads::GoogleAds::V17::Services::CampaignCriterionService::CampaignCriterionOperation
    ->new({
      create => $campaign_criterion
    });

  # Add the campaign criterion and print the resulting criterion's resource name.
  my $campaign_criteria_response =
    $api_client->CampaignCriterionService()->mutate({
      customerId => $customer_id,
      operations => [$campaign_criterion_operation]});

  my $campaign_criterion_resource_name =
    $campaign_criteria_response->{results}[0]{resourceName};
  printf "Successfully created campaign criterion with resource name '%s' " .
    "targeting user list with resource name '%s' with campaign with ID %d.\n",
    $campaign_criterion_resource_name, $user_list_resource_name, $campaign_id;

  return $campaign_criterion_resource_name;
}
set_up_remarketing.pl
      

Examiner les performances de la liste

Afin de collecter des données de performances pour vos segments d'audience, lancez une recherche requête sur ad_group_audience_view ou la ressource campaign_audience_view. Par exemple, vous pouvez examiner conversions ou cost_per_conversion pour déterminer si le ciblage du segment d'audience génère puis ajustez vos modificateurs d'enchères en conséquence.

SELECT
  ad_group_criterion.criterion_id,
  metrics.conversions,
  metrics.cost_per_conversion
FROM ad_group_audience_view