अपनी ऑडियंस की सूची में उन लोगों की जानकारी अपने-आप भरी जा सकती है जिन्होंने कुछ खास कार्रवाइयां की हैं देखें. अगर कन्वर्ज़न ट्रैकिंग का इस्तेमाल किया जा रहा है, तो अपने विज्ञापनों को वे लोग जिन्होंने पहले भी आपके वेबसाइट.
आप उन लोगों को भी अपने विज्ञापन दिखा सकते हैं, जिन्होंने आपके साइट पर कोई खास कार्रवाई की है ऐसी वेबसाइट जिसे कन्वर्ज़न के तौर पर मार्क नहीं किया जाता. जैसे, जब कोई व्यक्ति किसी दूसरे व्यक्ति शॉपिंग कार्ट से आइटम को बिना खरीदारी किए मिटा देता है.
ज़रूरी शर्तें
ऑडियंस सेगमेंट बनाने और उन्हें टारगेट करने के लिए, आपको सबसे पहले:
समीक्षा करें रुचियों और जगह के अनुसार विज्ञापन की नीति देखें. ऑडियंस बनाने के लिए, उपयोगकर्ताओं की संवेदनशील जानकारी का इस्तेमाल नहीं किया जा सकता.
अपना Google टैग सेट अप करें.
विज्ञापन देने वाले जो लोग या कंपनियां, मोबाइल ऐप्लिकेशन के व्यवहार के आधार पर उपयोगकर्ता सूचियां बनाना चाहती हैं उन्हें Firebase SDK टूल लागू करें या तीसरे पक्ष के SDK टूल का इस्तेमाल करें, ताकि को प्राथमिकता नहीं देनी चाहिए.
Google टैग वापस पाना
सभी Google Ads खातों में सिर्फ़ एक खाता-लेवल का Google टैग, अपने-आप बनता है जब खाता खोला जाता है.
Google Ads के यूज़र इंटरफ़ेस (यूआई) में Google टैग को फिर से पाने के लिए, सहायता केंद्र पर जाएं
निर्देश या इसमें
Google Ads API का इस्तेमाल करने के लिए, RemarketingAction
बनाएं और फिर Google टैग वापस पाएं
जारी करके
GoogleAdsService.searchStream
remarketing_action
का इस्तेमाल करके अनुरोध करें
संसाधन:
SELECT
remarketing_action.id,
remarketing_action.name,
remarketing_action.tag_snippets
FROM remarketing_action
WHERE remarketing_action.resource_name = 'REMARKETING_ACTION_RESOURCE_NAME'
अपनी वेबसाइट या ऐप्लिकेशन में Google टैग इंस्टॉल करना
इसके बाद, अपनी साइट के सभी पेजों पर Google टैग इंस्टॉल करें. जानें अपनी साइट या मोबाइल में Google टैग जोड़ने के बारे में ज़्यादा जानकारी ऐप्लिकेशन है.
अगर आपको सिर्फ़ विज़िट किए गए पेजों के यूआरएल के आधार पर ऑडियंस सेगमेंट बनाने हैं, आपको अपने Google टैग में कोई बदलाव करने की ज़रूरत नहीं है. अगर आपने कस्टम पैरामीटर हैं, तो आपको उन्हें शामिल करने के लिए अपना टैग संपादित करना होगा, जैसा कि रीमार्केटिंग बनाने और टैग करने की रणनीतियां सूचियां.
पुष्टि करने के लिए, Google Tag Assistant का इस्तेमाल किया जा सकता है आपका टैग इंस्टॉलेशन के लिए बनाया गया है.
पहले से मौजूद Google टैग के पैरामीटर
किसी उपयोगकर्ता सूची को टारगेट करने के लिए, पहले से मौजूद रीमार्केटिंग पैरामीटर url__
का इस्तेमाल किया जा सकता है
इसमें दिखाए गए यूआरएल के आधार पर,
आपकी वेबसाइट के विज़िटर
उदाहरण के लिए.
कस्टम Google टैग पैरामीटर
आपके पास कस्टम Google टैग जोड़ने का विकल्प है पैरामीटर अपने Google टैग में जोड़ें, ताकि ज़्यादा काम की उपयोगकर्ता सूचियां बनाई जा सकें.
अपने कस्टम पैरामीटर बनाने से पहले, उनकी सूची देखें पहले से तय पैरामीटर का इस्तेमाल करें. को शामिल करें. पहले से तय पैरामीटर का इस्तेमाल करना की मदद से, Google Ads की अन्य रीमार्केटिंग सुविधाओं के साथ इंटिग्रेट करना आसान हो जाता है.
उपयोगकर्ता सूची बनाना
विशिष्ट कार्रवाइयां करने वाले विज़िटर को लक्षित करने के लिए
किसी फ़ील्ड में से basic_user_list
UserList
BasicUserListInfo
ऑब्जेक्ट में शामिल है
कार्रवाइयों के संदर्भ—चाहे कन्वर्ज़न हुए हों या गैर-कन्वर्ज़न
कार्रवाइयां—आप टारगेट कर रहे हैं.
उदाहरण के तौर पर दिए गए ऐसे मामले के बारे में पूरी जानकारी पाने के लिए जिसमें आपने उपयोगकर्ताओं को टारगेट किया है कन्वर्ज़न और बिना कन्वर्ज़न वाली कार्रवाइयों के कॉम्बिनेशन के हिसाब से, कन्वर्ज़न ट्रैकिंग सेट अप करने के लिए, उदाहरण के लिए.
किसी कन्वर्ज़न को ट्रिगर करने वाले विज़िटर
बुनियादी उपयोगकर्ता सूची उसकी सदस्यता को उन लोगों के तौर पर बताती है जिन्होंने एक या एक से ज़्यादा उपयोगकर्ताओं को ट्रिगर किया था
कन्वर्ज़न ऐक्शन. जब आप एक मूलभूत उपयोगकर्ता सूची बनाते हैं, तो आप
इसके संसाधन का नाम बताएं
ConversionAction
से
UserListActionInfo
ऑब्जेक्ट, जो कि
को आखिरकार UserList
पर भेज दिया गया है.
नीचे दिया गया उदाहरण दो मौजूदा खातों से जुड़ी बेसिक उपयोगकर्ता सूची बनाता है कन्वर्ज़न ऐक्शन:
Java
private void runExample( GoogleAdsClient googleAdsClient, long customerId, List<Long> conversionActionIds) { List<UserListActionInfo> userListActionInfoList = new ArrayList<>(); for (long conversionActionId : conversionActionIds) { // Creates the UserListActionInfo object for a given conversion action. This specifies the // conversion action that, when triggered, will cause a user to be added to a UserList. UserListActionInfo userListActionInfo = UserListActionInfo.newBuilder() .setConversionAction(ResourceNames.conversionAction(customerId, conversionActionId)) .build(); userListActionInfoList.add(userListActionInfo); } // Creates a basic user list info object with all of the conversion actions. BasicUserListInfo basicUserListInfo = BasicUserListInfo.newBuilder().addAllActions(userListActionInfoList).build(); // Creates the basic user list. UserList basicUserList = UserList.newBuilder() .setName("Example BasicUserList #" + getPrintableDateTime()) .setDescription("A list of people who have triggered one or more conversion actions") .setMembershipLifeSpan(365) .setBasicUserList(basicUserListInfo) .setMembershipStatus(UserListMembershipStatus.OPEN) .build(); // Creates the operation. UserListOperation operation = UserListOperation.newBuilder().setCreate(basicUserList).build(); // Creates the service client. try (UserListServiceClient userListServiceClient = googleAdsClient.getLatestVersion().createUserListServiceClient()) { // Adds the basic user list. MutateUserListsResponse response = userListServiceClient.mutateUserLists( Long.toString(customerId), ImmutableList.of(operation)); // Prints the results. System.out.printf( "Created basic user list with resource name '%s'.%n", response.getResults(0).getResourceName()); } }
C#
public void Run(GoogleAdsClient client, long customerId, long[] conversionActionIds) { // Creates the service client. UserListServiceClient userListServiceClient = client.GetService(Services.V17.UserListService); List<UserListActionInfo> userListActionInfoList = new List<UserListActionInfo>(); foreach (long conversionActionId in conversionActionIds) { // Creates the UserListActionInfo object for a given conversion action. This // specifies the conversion action that, when triggered, will cause a user to be // added to a UserList. userListActionInfoList.Add(new UserListActionInfo { ConversionAction = ResourceNames.ConversionAction(customerId, conversionActionId) }); } // Creates a basic user list info object with all of the conversion actions. BasicUserListInfo basicUserListInfo = new BasicUserListInfo(); basicUserListInfo.Actions.Add(userListActionInfoList); // Creates the basic user list. UserList basicUserList = new UserList { Name = $"Example BasicUserList #{ExampleUtilities.GetShortRandomString()}", Description = "A list of people who have triggered one or more conversion actions", MembershipLifeSpan = 365L, BasicUserList = basicUserListInfo, MembershipStatus = UserListMembershipStatus.Open }; // Creates the operation. UserListOperation operation = new UserListOperation { Create = basicUserList }; try { // Adds the new user list. MutateUserListsResponse response = userListServiceClient.MutateUserLists (customerId.ToString(), new[] { operation }); // Prints the result. Console.WriteLine("Created basic user list with resource name: " + $"{response.Results.First().ResourceName}"); } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; } }
PHP
public static function runExample( GoogleAdsClient $googleAdsClient, int $customerId, array $conversionActionIds ) { $userListActionInfoList = []; foreach ($conversionActionIds as $conversionActionId) { // Creates the UserListActionInfo object for a given conversion action. This specifies // the conversion action that, when triggered, will cause a user to be added to a // UserList. $userListActionInfoList[] = new UserListActionInfo([ 'conversion_action' => ResourceNames::forConversionAction( $customerId, $conversionActionId ) ]); } // Creates a basic user list info object with all of the conversion actions. $basicUserListInfo = new BasicUserListInfo(['actions' => $userListActionInfoList]); // Creates the basic user list. $basicUserList = new UserList([ 'name' => 'Example BasicUserList #' . Helper::getPrintableDatetime(), 'description' => 'A list of people who have triggered one or more conversion actions', 'membership_status' => UserListMembershipStatus::OPEN, 'membership_life_span' => 365, 'basic_user_list' => $basicUserListInfo ]); // Creates the operation. $operation = new UserListOperation(); $operation->setCreate($basicUserList); // Issues a mutate request to add the user list and prints some information. $userListServiceClient = $googleAdsClient->getUserListServiceClient(); $response = $userListServiceClient->mutateUserLists( MutateUserListsRequest::build($customerId, [$operation]) ); printf( "Created basic user list with resource name '%s'.%s", $response->getResults()[0]->getResourceName(), PHP_EOL ); }
Python
def main(client, customer_id, conversion_action_ids): """Creates a combination user list. Args: client: The Google Ads client. customer_id: The customer ID for which to add the user list. conversion_action_ids: The IDs of the conversion actions for the basic user list. """ # Get the UserListService and ConversionActionService clients. user_list_service = client.get_service("UserListService") conversion_action_service = client.get_service("ConversionActionService") # Create a list of UserListActionInfo objects for the given conversion # actions. These specify the conversion actions that, when triggered, will # cause a user to be added to a UserList. user_list_action_info_list = [] for conversion_action_id in conversion_action_ids: user_list_action_info = client.get_type("UserListActionInfo") user_list_action_info.conversion_action = ( conversion_action_service.conversion_action_path( customer_id, conversion_action_id ) ) user_list_action_info_list.append(user_list_action_info) # Create a UserListOperation and populate the UserList. user_list_operation = client.get_type("UserListOperation") user_list = user_list_operation.create user_list.name = f"Example BasicUserList #{uuid4()}" user_list.description = ( "A list of people who have triggered one or more conversion actions" ) user_list.membership_status = client.enums.UserListMembershipStatusEnum.OPEN user_list.membership_life_span = 365 # The basic user list info object contains the conversion action info. user_list.basic_user_list.actions.extend(user_list_action_info_list) # Issue a mutate request to add the user list, then print the results. response = user_list_service.mutate_user_lists( customer_id=customer_id, operations=[user_list_operation] ) print( "Created basic user list with resource name " f"'{response.results[0].resource_name}.'" )
Ruby
def add_conversion_based_user_list(customer_id, conversion_action_ids) # GoogleAdsClient will read a config file from # ENV['HOME']/google_ads_config.rb when called without parameters client = Google::Ads::GoogleAds::GoogleAdsClient.new # Creates the basic user list. operation = client.operation.create_resource.user_list do |u| u.name = "Example BasicUserList ##{(Time.new.to_f * 100).to_i}" u.description = "A list of people who have triggered one or more conversion actions" u.membership_status = :OPEN u.membership_life_span = 365 # Creates a basic user list info object with all of the conversion actions. u.basic_user_list = client.resource.basic_user_list_info do |info| conversion_action_ids.each do |conversion_action_id| # Creates the UserListActionInfo object for a given conversion action. # This specifies the conversion action that, when triggered, will cause a # user to be added to a user_list. info.actions << client.resource.user_list_action_info do |action| action.conversion_action = client.path.conversion_action(customer_id, conversion_action_id) end end end end # Issues a mutate request to add the user list and prints some information. response = client.service.user_list.mutate_user_lists( customer_id: customer_id, operations: [operation], ) puts "Created basic user list with resource name " \ "#{response.results.first.resource_name}" end
Perl
sub add_conversion_based_user_list { my ($api_client, $customer_id, $conversion_action_ids) = @_; my $user_list_action_info_list = []; foreach my $conversion_action_id (@$conversion_action_ids) { # Create the UserListActionInfo object for a given conversion action. This # specifies the conversion action that, when triggered, will cause a user to # be added to a UserList. push @$user_list_action_info_list, Google::Ads::GoogleAds::V17::Common::UserListActionInfo->new({ conversionAction => Google::Ads::GoogleAds::V17::Utils::ResourceNames::conversion_action( $customer_id, $conversion_action_id )}); } # Create a basic user list info object with all of the conversion actions. my $basic_user_list_info = Google::Ads::GoogleAds::V17::Common::BasicUserListInfo->new({ actions => $user_list_action_info_list }); # Create the basic user list. my $basic_user_list = Google::Ads::GoogleAds::V17::Resources::UserList->new({ name => "Example BasicUserList #" . uniqid(), description => "A list of people who have triggered one or more conversion actions", membershipStatus => OPEN, membershipLifeSpan => 365, basicUserList => $basic_user_list_info }); # Create the operation. my $user_list_operation = Google::Ads::GoogleAds::V17::Services::UserListService::UserListOperation-> new({ create => $basic_user_list }); # Issue a mutate request to add the user list and print some information. my $user_lists_response = $api_client->UserListService()->mutate({ customerId => $customer_id, operations => [$user_list_operation]}); printf "Created basic user list with resource name '%s'.\n", $user_lists_response->{results}[0]{resourceName}; return 1; }
गैर-कन्वर्ज़न कार्रवाइयां करने वाले विज़िटर
आपकी वेबसाइट पर कार्रवाइयां करने वाले लोगों के लिए, एक सामान्य उपयोगकर्ता सूची बनाई जा सकती है
कि आप किसी कन्वर्ज़न इवेंट को किसी कन्वर्ज़न
RemarketingAction
ConversionAction
.
सूची वापस पाएं
अपनी उपयोगकर्ता सूची फिर से पाने के लिए, Google Ads की क्वेरी भाषा के लिए नीचे दी गई क्वेरी
user_list
संसाधन.
SELECT
user_list.name,
user_list.membership_status,
user_list.membership_life_span
FROM user_list
WHERE
user_list.resource_name = 'USER_LIST_RESOURCE_NAME'
सूची को टारगेट करें
ऑडियंस सेगमेंट बनाने के बाद, अगला कदम इसे.
ऑडियंस सेगमेंट को टारगेट करने के नियम
पॉज़िटिव (बिड करने लायक) उपयोगकर्ता सूचियों को कैंपेन लेवल पर सेट नहीं किया जा सकता. साथ ही, विज्ञापन समूह स्तर पर समायोजन करते हैं. उपयोगकर्ताओं की पॉज़िटिव लिस्ट से जुड़ी शर्तों को हटाना ज़रूरी है पहले से मौजूद सभी विज्ञापन ग्रुप की मदद से उन्हें कैंपेन के लिए सेट किया जा सकता है.
उपयोगकर्ता सूची के हिसाब से पॉज़िटिव टारगेटिंग की सुविधा सिर्फ़ सर्च कैंपेन के लिए काम करती है. इसके लिए डिसप्ले कैंपेन,
CampaignCriterion
जो सेटuser_list
हैं, वे बाहर रखा गया है.सर्च और शॉपिंग कैंपेन में, उपयोगकर्ता सूची के टारगेट की सेटिंग का इस्तेमाल नहीं किया जा सकता ये फ़ील्ड शामिल होंगे:
अपनी उपयोगकर्ता सूची पर विज्ञापन टारगेट करें
यह प्रोसेस, एपीआई में टारगेटिंग की अन्य ज़रूरी शर्तों की तरह ही है. कॉन्टेंट बनाने
इस कोड से पता चलता है कि किसी विज्ञापन ग्रुप के विज्ञापनों को किसी उपयोगकर्ता सूची के हिसाब से टारगेट करने के लिए, AdGroupCriterion
का इस्तेमाल कैसे किया जा सकता है:
Java
private String targetAdsInAdGroupToUserList( GoogleAdsClient googleAdsClient, long customerId, long adGroupId, String userList) { // Creates the ad group criterion targeting members of the user list. AdGroupCriterion adGroupCriterion = AdGroupCriterion.newBuilder() .setAdGroup(ResourceNames.adGroup(customerId, adGroupId)) .setUserList(UserListInfo.newBuilder().setUserList(userList).build()) .build(); // Creates the operation. AdGroupCriterionOperation operation = AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterion).build(); // Creates the ad group criterion service. try (AdGroupCriterionServiceClient adGroupCriterionServiceClient = googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) { // Adds the ad group criterion. MutateAdGroupCriteriaResponse response = adGroupCriterionServiceClient.mutateAdGroupCriteria( Long.toString(customerId), ImmutableList.of(operation)); // Gets and prints the results. String adGroupCriterionResourceName = response.getResults(0).getResourceName(); System.out.printf( "Successfully created ad group criterion with resource name '%s' " + "targeting user list with resource name '%s' with ad group with ID %d.%n", adGroupCriterionResourceName, userList, adGroupId); return adGroupCriterionResourceName; } }
C#
private string TargetAdsInAdGroupToUserList( GoogleAdsClient client, long customerId, long adGroupId, string userListResourceName) { // Get the AdGroupCriterionService client. AdGroupCriterionServiceClient adGroupCriterionServiceClient = client.GetService (Services.V17.AdGroupCriterionService); // Create the ad group criterion targeting members of the user list. AdGroupCriterion adGroupCriterion = new AdGroupCriterion { AdGroup = ResourceNames.AdGroup(customerId, adGroupId), UserList = new UserListInfo { UserList = userListResourceName } }; // Create the operation. AdGroupCriterionOperation adGroupCriterionOperation = new AdGroupCriterionOperation { Create = adGroupCriterion }; // Add the ad group criterion, then print and return the new criterion's resource name. MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse = adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(), new[] { adGroupCriterionOperation }); string adGroupCriterionResourceName = mutateAdGroupCriteriaResponse.Results.First().ResourceName; Console.WriteLine("Successfully created ad group criterion with resource name " + $"'{adGroupCriterionResourceName}' targeting user list with resource name " + $"'{userListResourceName}' with ad group with ID {adGroupId}."); return adGroupCriterionResourceName; }
PHP
private static function targetAdsInAdGroupToUserList( GoogleAdsClient $googleAdsClient, int $customerId, int $adGroupId, string $userListResourceName ): string { // Creates the ad group criterion targeting members of the user list. $adGroupCriterion = new AdGroupCriterion([ 'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId), 'user_list' => new UserListInfo(['user_list' => $userListResourceName]) ]); // Creates the operation. $operation = new AdGroupCriterionOperation(); $operation->setCreate($adGroupCriterion); // Issues a mutate request to add an ad group criterion. $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient(); /** @var MutateAdGroupCriteriaResponse $adGroupCriterionResponse */ $adGroupCriterionResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria( MutateAdGroupCriteriaRequest::build($customerId, [$operation]) ); $adGroupCriterionResourceName = $adGroupCriterionResponse->getResults()[0]->getResourceName(); printf( "Successfully created ad group criterion with resource name '%s' " . "targeting user list with resource name '%s' with ad group with ID %d.%s", $adGroupCriterionResourceName, $userListResourceName, $adGroupId, PHP_EOL ); return $adGroupCriterionResourceName; }
Python
def target_ads_in_ad_group_to_user_list( client, customer_id, ad_group_id, user_list_resource_name ): """Creates an ad group criterion that targets a user list with an ad group. Args: client: an initialized GoogleAdsClient instance. customer_id: a str client customer ID used to create an ad group criterion. ad_group_id: a str ID for an ad group used to create an ad group criterion that targets members of a user list. user_list_resource_name: a str resource name for a user list. Returns: a str resource name for an ad group criterion. """ ad_group_criterion_operation = client.get_type("AdGroupCriterionOperation") # Creates the ad group criterion targeting members of the user list. ad_group_criterion = ad_group_criterion_operation.create ad_group_criterion.ad_group = client.get_service( "AdGroupService" ).ad_group_path(customer_id, ad_group_id) ad_group_criterion.user_list.user_list = user_list_resource_name ad_group_criterion_service = client.get_service("AdGroupCriterionService") response = ad_group_criterion_service.mutate_ad_group_criteria( customer_id=customer_id, operations=[ad_group_criterion_operation] ) resource_name = response.results[0].resource_name print( "Successfully created ad group criterion with resource name: " f"'{resource_name}' targeting user list with resource name: " f"'{user_list_resource_name}' and with ad group with ID " f"{ad_group_id}." ) return resource_name
Ruby
def target_ads_in_ad_group_to_user_list( client, customer_id, ad_group_id, user_list ) # Creates the ad group criterion targeting members of the user list. operation = client.operation.create_resource.ad_group_criterion do |agc| agc.ad_group = client.path.ad_group(customer_id, ad_group_id) agc.user_list = client.resource.user_list_info do |info| info.user_list = user_list end end # Issues a mutate request to create the ad group criterion. response = client.service.ad_group_criterion.mutate_ad_group_criteria( customer_id: customer_id, operations: [operation], ) ad_group_criterion_resource_name = response.results.first.resource_name puts "Successfully created ad group criterion with resource name " \ "'#{ad_group_criterion_resource_name}' targeting user list with resource name " \ "'#{user_list}' with ad group with ID #{ad_group_id}" ad_group_criterion_resource_name end
Perl
sub target_ads_in_ad_group_to_user_list { my ($api_client, $customer_id, $ad_group_id, $user_list_resource_name) = @_; # Create the ad group criterion targeting members of the user list. my $ad_group_criterion = Google::Ads::GoogleAds::V17::Resources::AdGroupCriterion->new({ adGroup => Google::Ads::GoogleAds::V17::Utils::ResourceNames::ad_group( $customer_id, $ad_group_id ), userList => Google::Ads::GoogleAds::V17::Common::UserListInfo->new({ userList => $user_list_resource_name })}); # Create the operation. my $ad_group_criterion_operation = Google::Ads::GoogleAds::V17::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion }); # Add the ad group criterion, then print and return the new criterion's resource name. my $ad_group_criteria_response = $api_client->AdGroupCriterionService()->mutate({ customerId => $customer_id, operations => [$ad_group_criterion_operation]}); my $ad_group_criterion_resource_name = $ad_group_criteria_response->{results}[0]{resourceName}; printf "Successfully created ad group criterion with resource name '%s' " . "targeting user list with resource name '%s' with ad group with ID %d.\n", $ad_group_criterion_resource_name, $user_list_resource_name, $ad_group_id; return $ad_group_criterion_resource_name; }
अन्य तरह की शर्तों की तरह ही, आपके पास अन्य प्रॉपर्टी को भी
AdGroupCriterion
ऑब्जेक्ट, जैसे कि बिड में बदलाव.
टारगेटिंग के लेवल पर स्विच करना
अगर विज्ञापन ग्रुप लेवल की उपयोगकर्ता सूची की शर्तों से कैंपेन लेवल पर स्विच किया जा रहा है, आपको पहले हर चालू शर्त पूरी करने के लिए, उपयोगकर्ता सूची के मौजूदा मानदंड को हटाना होगा या रोका गया विज्ञापन समूह है. बड़े किए जा सकने वाले एलिमेंट को देखने के लिए, उन पर क्लिक करें उदाहरण के तौर पर दिया गया कोड डालें.
सबसे पहले, किसी दिए गए अभियान के अंतर्गत सभी विज्ञापन समूह मानदंड फिर से प्राप्त करें.
Java
private List<String> getUserListAdGroupCriterion( GoogleAdsClient googleAdsClient, long customerId, long campaignId) { List<String> userListCriteria = new ArrayList<>(); // Creates the Google Ads service client. try (GoogleAdsServiceClient googleAdsServiceClient = googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) { // Creates a request that will retrieve all of the ad group criteria under a campaign. SearchGoogleAdsRequest request = SearchGoogleAdsRequest.newBuilder() .setCustomerId(Long.toString(customerId)) .setQuery( "SELECT ad_group_criterion.criterion_id" + " FROM ad_group_criterion" + " WHERE campaign.id = " + campaignId + " AND ad_group_criterion.type = 'USER_LIST'") .build(); // Issues the search request. SearchPagedResponse searchPagedResponse = googleAdsServiceClient.search(request); // Iterates over all rows in all pages. Prints the results and adds the ad group criteria // resource names to the list. for (GoogleAdsRow googleAdsRow : searchPagedResponse.iterateAll()) { String adGroupCriterionResourceName = googleAdsRow.getAdGroupCriterion().getResourceName(); System.out.printf( "Ad group criterion with resource name '%s' was found.%n", adGroupCriterionResourceName); userListCriteria.add(adGroupCriterionResourceName); } } return userListCriteria; }
C#
private List<string> GetUserListAdGroupCriteria( GoogleAdsClient client, long customerId, long campaignId) { // Get the GoogleAdsService client. GoogleAdsServiceClient googleAdsServiceClient = client.GetService(Services.V17.GoogleAdsService); List<string> userListCriteriaResourceNames = new List<string>(); // Create a query that will retrieve all of the ad group criteria under a campaign. string query = $@" SELECT ad_group_criterion.criterion_id FROM ad_group_criterion WHERE campaign.id = {campaignId} AND ad_group_criterion.type = 'USER_LIST'"; // Issue the search request. googleAdsServiceClient.SearchStream(customerId.ToString(), query, delegate (SearchGoogleAdsStreamResponse resp) { // Display the results and add the resource names to the list. foreach (GoogleAdsRow googleAdsRow in resp.Results) { string adGroupCriterionResourceName = googleAdsRow.AdGroupCriterion.ResourceName; Console.WriteLine("Ad group criterion with resource name " + $"{adGroupCriterionResourceName} was found."); userListCriteriaResourceNames.Add(adGroupCriterionResourceName); } }); return userListCriteriaResourceNames; }
PHP
private static function getUserListAdGroupCriteria( GoogleAdsClient $googleAdsClient, int $customerId, int $campaignId ): array { // Creates a query that retrieves all of the ad group criteria under a campaign. $query = sprintf( "SELECT ad_group_criterion.criterion_id " . "FROM ad_group_criterion " . "WHERE campaign.id = %d " . "AND ad_group_criterion.type = 'USER_LIST'", $campaignId ); // Creates the Google Ads service client. $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient(); // Issues the search request. $response = $googleAdsServiceClient->search(SearchGoogleAdsRequest::build($customerId, $query)); $userListCriteria = []; // Iterates over all rows in all pages. Prints the user list criteria and adds the ad group // criteria resource names to the list. foreach ($response->iterateAllElements() as $googleAdsRow) { /** @var GoogleAdsRow $googleAdsRow */ $adGroupCriterionResourceName = $googleAdsRow->getAdGroupCriterion()->getResourceName(); printf( "Ad group criterion with resource name '%s' was found.%s", $adGroupCriterionResourceName, PHP_EOL ); $userListCriteria[] = $adGroupCriterionResourceName; } return $userListCriteria; }
Python
def get_user_list_ad_group_criteria(client, customer_id, campaign_id): """Finds all of user list ad group criteria under a campaign. Args: client: an initialized GoogleAdsClient instance. customer_id: a str client customer ID. campaign_id: a str campaign ID. Returns: a list of ad group criterion resource names. """ # Creates a query that retrieves all of the ad group criteria under a # campaign. query = f""" SELECT ad_group_criterion.criterion_id FROM ad_group_criterion WHERE campaign.id = {campaign_id} AND ad_group_criterion.type = USER_LIST""" googleads_service = client.get_service("GoogleAdsService") search_request = client.get_type("SearchGoogleAdsRequest") search_request.customer_id = customer_id search_request.query = query response = googleads_service.search(request=search_request) # Iterates over all rows in all pages. Prints the user list criteria and # adds the ad group criteria resource names to the list. user_list_criteria = [] for row in response: resource_name = row.ad_group_criterion.resource_name print( "Ad group criterion with resource name '{resource_name}' was " "found." ) user_list_criteria.append(resource_name) return user_list_criteria
Ruby
def get_user_list_ad_group_criterion( client, customer_id, campaign_id ) user_list_criteria = [] # Creates a query that will retrieve all of the ad group criteria # under a campaign. query = <<~QUERY SELECT ad_group_criterion.criterion_id FROM ad_group_criterion WHERE campaign.id = #{campaign_id} AND ad_group_criterion.type = 'USER_LIST' QUERY # Issues the search request. response = client.service.google_ads.search( customer_id: customer_id, query: query, page_size: PAGE_SIZE, ) # Iterates over all rows in all pages. Prints the results and adds the ad # group criteria resource names to the list. response.each do |row| ad_group_criterion_resource_name = row.ad_group_criterion.resource_name puts "Ad group criterion with resource name " \ "'#{ad_group_criterion_resource_name}' was found" user_list_criteria << ad_group_criterion_resource_name end user_list_criteria end
Perl
sub get_user_list_ad_group_criteria { my ($api_client, $customer_id, $campaign_id) = @_; my $user_list_criterion_resource_names = []; # Create a search stream request that will retrieve all of the user list ad # group criteria under a campaign. my $search_stream_request = Google::Ads::GoogleAds::V17::Services::GoogleAdsService::SearchGoogleAdsStreamRequest ->new({ customerId => $customer_id, query => sprintf( "SELECT ad_group_criterion.criterion_id " . "FROM ad_group_criterion " . "WHERE campaign.id = %d AND ad_group_criterion.type = 'USER_LIST'", $campaign_id )}); my $search_stream_handler = Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({ service => $api_client->GoogleAdsService(), request => $search_stream_request }); # Issue a search request and process the stream response. $search_stream_handler->process_contents( sub { # Display the results and add the resource names to the list. my $google_ads_row = shift; my $ad_group_criterion_resource_name = $google_ads_row->{adGroupCriterion}{resourceName}; printf "Ad group criterion with resource name '%s' was found.\n", $ad_group_criterion_resource_name; push(@$user_list_criterion_resource_names, $ad_group_criterion_resource_name); }); return $user_list_criterion_resource_names; }
इसके बाद, विज्ञापन ग्रुप के लिए तय किए गए वे सभी शर्तें हटा दें जो लागू नहीं हुए हैं.
Java
private void removeExistingListCriteriaFromAdGroup( GoogleAdsClient googleAdsClient, long customerId, long campaignId) { // Retrieves all of the ad group criteria under a campaign. List<String> adGroupCriteria = getUserListAdGroupCriterion(googleAdsClient, customerId, campaignId); List<AdGroupCriterionOperation> operations = new ArrayList<>(); // Creates a list of remove operations. for (String adGroupCriterion : adGroupCriteria) { operations.add(AdGroupCriterionOperation.newBuilder().setRemove(adGroupCriterion).build()); } // Creates the ad group criterion service. try (AdGroupCriterionServiceClient adGroupCriterionServiceClient = googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) { // Removes the ad group criterion. MutateAdGroupCriteriaResponse response = adGroupCriterionServiceClient.mutateAdGroupCriteria( Long.toString(customerId), operations); // Gets and prints the results. System.out.printf("Removed %d ad group criteria.%n", response.getResultsCount()); for (MutateAdGroupCriterionResult result : response.getResultsList()) { System.out.printf( "Successfully removed ad group criterion with resource name '%s'.%n", result.getResourceName()); } } }
C#
private void RemoveExistingListCriteriaFromAdGroup(GoogleAdsClient client, long customerId, long campaignId) { // Get the AdGroupCriterionService client. AdGroupCriterionServiceClient adGroupCriterionServiceClient = client.GetService(Services.V17.AdGroupCriterionService); // Retrieve all of the ad group criteria under a campaign. List<string> adGroupCriteria = GetUserListAdGroupCriteria(client, customerId, campaignId); // Create a list of remove operations. List<AdGroupCriterionOperation> operations = adGroupCriteria.Select(adGroupCriterion => new AdGroupCriterionOperation { Remove = adGroupCriterion }).ToList(); // Remove the ad group criteria and print the resource names of the removed criteria. MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse = adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(), operations); Console.WriteLine($"Removed {mutateAdGroupCriteriaResponse.Results.Count} ad group " + "criteria."); foreach (MutateAdGroupCriterionResult result in mutateAdGroupCriteriaResponse.Results) { Console.WriteLine("Successfully removed ad group criterion with resource name " + $"'{result.ResourceName}'."); } }
PHP
private static function removeExistingListCriteriaFromAdGroup( GoogleAdsClient $googleAdsClient, int $customerId, int $campaignId ) { // Retrieves all of the ad group criteria under a campaign. $allAdGroupCriteria = self::getUserListAdGroupCriteria( $googleAdsClient, $customerId, $campaignId ); $removeOperations = []; // Creates a list of remove operations. foreach ($allAdGroupCriteria as $adGroupCriterionResourceName) { $operation = new AdGroupCriterionOperation(); $operation->setRemove($adGroupCriterionResourceName); $removeOperations[] = $operation; } // Issues a mutate request to remove the ad group criteria. $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient(); /** @var MutateAdGroupCriteriaResponse $adGroupCriteriaResponse */ $adGroupCriteriaResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria( MutateAdGroupCriteriaRequest::build($customerId, $removeOperations) ); foreach ($adGroupCriteriaResponse->getResults() as $adGroupCriteriaResult) { printf( "Successfully removed ad group criterion with resource name '%s'.%s", $adGroupCriteriaResult->getResourceName(), PHP_EOL ); } }
Python
def remove_existing_criteria_from_ad_group(client, customer_id, campaign_id): """Removes all ad group criteria targeting a user list under a campaign. This is a necessary step before targeting a user list at the campaign level. Args: client: an initialized GoogleAdsClient instance. customer_id: a str client customer ID. campaign_id: a str ID for a campaign that will have all ad group criteria that targets user lists removed. """ # Retrieves all of the ad group criteria under a campaign. all_ad_group_criteria = get_user_list_ad_group_criteria( client, customer_id, campaign_id ) # Creates a list of remove operations. remove_operations = [] for ad_group_criterion_resource_name in all_ad_group_criteria: remove_operation = client.get_type("AdGroupCriterionOperation") remove_operation.remove = ad_group_criterion_resource_name remove_operations.append(remove_operation) ad_group_criterion_service = client.get_service("AdGroupCriterionService") response = ad_group_criterion_service.mutate_ad_group_criteria( customer_id=customer_id, operations=remove_operations ) print( "Successfully removed ad group criterion with resource name: " f"'{response.results[0].resource_name}'" )
Ruby
def remove_existing_list_criteria_from_ad_group( client, customer_id, campaign_id ) # Retrieves all of the ad group criteria under a campaign. ad_group_criteria = get_user_list_ad_group_criterion( client, customer_id, campaign_id) # Creates a list of remove operations. operations = [] ad_group_criteria.each do |agc| operations << client.operation.remove_resource.ad_group_criterion(agc) end # Issues a mutate request to remove all ad group criteria. response = client.service.ad_group_criterion.mutate_ad_group_criteria( customer_id: customer_id, operations: operations, ) puts "Removed #{response.results.size} ad group criteria." response.results.each do |result| puts "Successfully removed ad group criterion with resource name " \ "'#{result.resource_name}'" end end
Perl
sub remove_existing_list_criteria_from_ad_group { my ($api_client, $customer_id, $campaign_id) = @_; # Retrieve all of the ad group criteria under a campaign. my $ad_group_criteria = get_user_list_ad_group_criteria($api_client, $customer_id, $campaign_id); # Create a list of remove operations. my $operations = []; foreach my $ad_group_criterion (@$ad_group_criteria) { push( @$operations, Google::Ads::GoogleAds::V17::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ remove => $ad_group_criterion })); } # Remove the ad group criteria and print the resource names of the removed criteria. my $ad_group_criteria_response = $api_client->AdGroupCriterionService()->mutate({ customerId => $customer_id, operations => $operations }); printf "Removed %d ad group criteria.\n", scalar @{$ad_group_criteria_response->{results}}; foreach my $result (@{$ad_group_criteria_response->{results}}) { printf "Successfully removed ad group criterion with resource name '%s'.\n", $result->{resourceName}; } }
स्विच करते समय, कैंपेन लेवल की उपयोगकर्ता सूची की मौजूदा शर्तों को भी हटाना ज़रूरी है और यह प्रोसेस पिछले उदाहरण की तरह ही है.
Campaigncriterion का इस्तेमाल करके, किसी कैंपेन के विज्ञापनों को किसी उपयोगकर्ता सूची पर टारगेट करें.
Java
private String targetAdsInCampaignToUserList( GoogleAdsClient googleAdsClient, long customerId, long campaignId, String userList) { // Creates the campaign criterion. CampaignCriterion campaignCriterion = CampaignCriterion.newBuilder() .setCampaign(ResourceNames.campaign(customerId, campaignId)) .setUserList(UserListInfo.newBuilder().setUserList(userList).build()) .build(); // Creates the operation. CampaignCriterionOperation operation = CampaignCriterionOperation.newBuilder().setCreate(campaignCriterion).build(); // Creates the campaign criterion service client. try (CampaignCriterionServiceClient campaignCriterionServiceClient = googleAdsClient.getLatestVersion().createCampaignCriterionServiceClient()) { // Adds the campaign criterion. MutateCampaignCriteriaResponse response = campaignCriterionServiceClient.mutateCampaignCriteria( Long.toString(customerId), ImmutableList.of(operation)); // Gets and prints the campaign criterion resource name. String campaignCriterionResourceName = response.getResults(0).getResourceName(); System.out.printf( "Successfully created campaign criterion with resource name '%s' " + "targeting user list with resource name '%s' with campaign with ID %d.%n", campaignCriterionResourceName, userList, campaignId); return campaignCriterionResourceName; } }
C#
private string TargetAdsInCampaignToUserList( GoogleAdsClient client, long customerId, long campaignId, string userListResourceName) { // Get the CampaignCriterionService client. CampaignCriterionServiceClient campaignCriterionServiceClient = client.GetService(Services.V17.CampaignCriterionService); // Create the campaign criterion. CampaignCriterion campaignCriterion = new CampaignCriterion { Campaign = ResourceNames.Campaign(customerId, campaignId), UserList = new UserListInfo { UserList = userListResourceName } }; // Create the operation. CampaignCriterionOperation campaignCriterionOperation = new CampaignCriterionOperation { Create = campaignCriterion }; // Add the campaign criterion and print the resulting criterion's resource name. MutateCampaignCriteriaResponse mutateCampaignCriteriaResponse = campaignCriterionServiceClient.MutateCampaignCriteria(customerId.ToString(), new[] { campaignCriterionOperation }); string campaignCriterionResourceName = mutateCampaignCriteriaResponse.Results.First().ResourceName; Console.WriteLine("Successfully created campaign criterion with resource name " + $"'{campaignCriterionResourceName}' targeting user list with resource name " + $"'{userListResourceName}' with campaign with ID {campaignId}."); return campaignCriterionResourceName; }
PHP
private static function targetAdsInCampaignToUserList( GoogleAdsClient $googleAdsClient, int $customerId, int $campaignId, string $userListResourceName ): string { // Creates the campaign criterion. $campaignCriterion = new CampaignCriterion([ 'campaign' => ResourceNames::forCampaign($customerId, $campaignId), 'user_list' => new UserListInfo(['user_list' => $userListResourceName]) ]); // Creates the operation. $operation = new CampaignCriterionOperation(); $operation->setCreate($campaignCriterion); // Issues a mutate request to create a campaign criterion. $campaignCriterionServiceClient = $googleAdsClient->getCampaignCriterionServiceClient(); /** @var MutateCampaignCriteriaResponse $campaignCriteriaResponse */ $campaignCriteriaResponse = $campaignCriterionServiceClient->mutateCampaignCriteria( MutateCampaignCriteriaRequest::build($customerId, [$operation]) ); $campaignCriterionResourceName = $campaignCriteriaResponse->getResults()[0]->getResourceName(); printf( "Successfully created campaign criterion with resource name '%s' " . "targeting user list with resource name '%s' with campaign with ID %d.%s", $campaignCriterionResourceName, $userListResourceName, $campaignId, PHP_EOL ); return $campaignCriterionResourceName; }
Python
def target_ads_in_campaign_to_user_list( client, customer_id, campaign_id, user_list_resource_name ): """Creates a campaign criterion that targets a user list with a campaign. Args: client: an initialized GoogleAdsClient instance. customer_id: a str client customer ID used to create an campaign criterion. campaign_id: a str ID for a campaign used to create a campaign criterion that targets members of a user list. user_list_resource_name: a str resource name for a user list. Returns: a str resource name for a campaign criterion. """ campaign_criterion_operation = client.get_type("CampaignCriterionOperation") campaign_criterion = campaign_criterion_operation.create campaign_criterion.campaign = client.get_service( "CampaignService" ).campaign_path(customer_id, campaign_id) campaign_criterion.user_list.user_list = user_list_resource_name campaign_criterion_service = client.get_service("CampaignCriterionService") response = campaign_criterion_service.mutate_campaign_criteria( customer_id=customer_id, operations=[campaign_criterion_operation] ) resource_name = response.results[0].resource_name print( "Successfully created campaign criterion with resource name " f"'{resource_name}' targeting user list with resource name " f"'{user_list_resource_name}' with campaign with ID {campaign_id}" ) return resource_name
Ruby
def target_ads_in_campaign_to_user_list( client, customer_id, campaign_id, user_list ) # Creates the campaign criterion targeting members of the user list. operation = client.operation.create_resource.campaign_criterion do |cc| cc.campaign = client.path.campaign(customer_id, campaign_id) cc.user_list = client.resource.user_list_info do |info| info.user_list = user_list end end # Issues a mutate request to create the campaign criterion. response = client.service.campaign_criterion.mutate_campaign_criteria( customer_id: customer_id, operations: [operation], ) campaign_criterion_resource_name = response.results.first.resource_name puts "Successfully created campaign criterion with resource name " \ "'#{campaign_criterion_resource_name}' targeting user list with resource name " \ "'#{user_list}' with campaign with ID #{campaign_id}" campaign_criterion_resource_name end
Perl
sub target_ads_in_campaign_to_user_list { my ($api_client, $customer_id, $campaign_id, $user_list_resource_name) = @_; # Create the campaign criterion. my $campaign_criterion = Google::Ads::GoogleAds::V17::Resources::CampaignCriterion->new({ campaign => Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign( $customer_id, $campaign_id ), userList => Google::Ads::GoogleAds::V17::Common::UserListInfo->new({ userList => $user_list_resource_name })}); # Create the operation. my $campaign_criterion_operation = Google::Ads::GoogleAds::V17::Services::CampaignCriterionService::CampaignCriterionOperation ->new({ create => $campaign_criterion }); # Add the campaign criterion and print the resulting criterion's resource name. my $campaign_criteria_response = $api_client->CampaignCriterionService()->mutate({ customerId => $customer_id, operations => [$campaign_criterion_operation]}); my $campaign_criterion_resource_name = $campaign_criteria_response->{results}[0]{resourceName}; printf "Successfully created campaign criterion with resource name '%s' " . "targeting user list with resource name '%s' with campaign with ID %d.\n", $campaign_criterion_resource_name, $user_list_resource_name, $campaign_id; return $campaign_criterion_resource_name; }
सूची की परफ़ॉर्मेंस देखें
अपने ऑडियंस सेगमेंट का परफ़ॉर्मेंस डेटा इकट्ठा करने के लिए, खोज जारी करें
ad_group_audience_view
के ख़िलाफ़ अनुरोध
या campaign_audience_view
संसाधन.
उदाहरण के लिए, conversions
या cost_per_conversion
इस्तेमाल करके
यह पता लगाया जा सकता है कि ऑडियंस सेगमेंट को टारगेट करने से,
है, तो उसके हिसाब से अपने बोली मॉडिफ़ायर में बदलाव करें.
SELECT
ad_group_criterion.criterion_id,
metrics.conversions,
metrics.cost_per_conversion
FROM ad_group_audience_view