购物广告
使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
购物广告是以介绍特定销售产品详情为主要内容的一种广告类型。这些广告可用于推广您的在线和本地产品目录，增加您的网站的流量或本地店面的人流量，以及寻找更优质的潜在客户。
详细了解购物广告。
在制作购物广告之前，您必须先将产品提交到 Google Merchant Center 账号。
借助 Google Merchant Center，您可以将产品数据上传到 Google，以供广告或其他 Google 服务使用。产品的上传方法有以下两种：
- 作为产品 Feed 上传
- 作为使用 Content API for Shopping 的单个产品上传
提交产品后，您需要将自己的 Google Ads 账号与 Google Merchant Center 账号相关联。如需了解详情，请参阅有关关联账号的文章。
使用 Content API for Shopping 实现自动化
您可以使用 Google Merchant Center 账号或 Google Content API for Shopping 完成以下任务：
- 管理 Merchant Center 账号
- 管理产品数据（包括价格和库存状况）
- 管理税费和运费设置
使用 Google Ads API 实现自动化
借助 Google Ads API，您可以自动执行很多可在 Google Ads 界面中执行的任务，例如创建/制作、更新或删除以下各项：
- 广告系列
- 广告系列出价策略
- 广告系列预算
- 广告组
- 产品购物广告
- 购物信息组树状结构（相当于 Google Ads 界面中的产品组）
您还可以通过以下视图访问报告信息：
前提条件
您必须先获取以下内容，才能将 Google Ads API 用于购物广告：
- Merchant Center 的账号 ID
- 您可以在 Merchant Center 界面中找到此 ID。
您需要此账号 ID 才能将您的 Google Ads 账号与 Merchant Center 账号相关联，并制作可关联到 Merchant Center 的购物广告系列。
- 提交至 Merchant Center 的获批产品数据
- 此产品可作为产品 Feed 提交，也可使用 Content API for Shopping 上传。这些产品获得批准后，即可用于 Google Ads。如需了解已提交数据的要求，请参阅商品数据规范。
以下是使用 Google Ads API 制作购物广告系列、创建广告组和制作广告所需的步骤：
- 将 Merchant Center 账号与 Google Ads 账号相关联
- 制作购物广告系列
- 制作购物广告组
- 制作购物广告组广告
- 创建购物信息组
- 报告
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC)：2025-08-27。
[null,null,["最后更新时间 (UTC)：2025-08-27。"],[[["\u003cp\u003eShopping ads showcase detailed product information, driving traffic and qualified leads to online and local shops.\u003c/p\u003e\n"],["\u003cp\u003eBefore creating Shopping ads, submit your products to Google Merchant Center, either via feed or Content API.\u003c/p\u003e\n"],["\u003cp\u003eLink your Google Ads and Merchant Center accounts to utilize product data for Shopping campaigns.\u003c/p\u003e\n"],["\u003cp\u003eAutomate Shopping ad management tasks like campaign creation, product updates, and reporting using the Google Ads API.\u003c/p\u003e\n"],["\u003cp\u003eTo get started, ensure you have a Merchant Center account ID, approved product data, and follow the steps to create campaigns, ad groups, and ads.\u003c/p\u003e\n"]]],[],null,["# Shopping Ads\n\n| **Tip:** Already using Shopping Ads? See the benefits of [upgrading to Performance Max](/google-ads/api/performance-max/upgrade-overview).\n\nA Shopping ad is an ad type that features detailed information about specific\nproducts that you sell. They let you promote your online and local inventory,\nboost traffic to your website or local shop and find better qualified leads.\n\n[Learn more about Shopping Ads](//www.google.com/retail/).\n\nBefore you can create Shopping ads, you must first submit your products to your\n[Google Merchant Center](//support.google.com/google-ads/answer/188493) account.\nGoogle Merchant Center lets you upload your product data to Google to use\nwith ads or other Google services. There are two approaches to uploading your\nproducts:\n\n1. As a product [feed](//support.google.com/merchants/answer/7439882)\n2. As individual products using [Content API for\n Shopping](/shopping-content/guides/quickstart)\n\nOnce you've submitted your products, you need to link your Google Ads account to\nyour Google Merchant Center account. See the article on [linking your\naccounts](/google-ads/api/docs/shopping-ads/merchant-center) for more information.\n\nAutomate using the Content API for Shopping\n-------------------------------------------\n\nThe following tasks can be done using your [Google Merchant\nCenter](//support.google.com/google-ads/answer/188493) account or using [Google\nContent API for Shopping](/shopping-content/guides/quickstart):\n\n- Manage your Merchant Center account\n- Manage your product data (including price and availability)\n- Manage your tax \\& shipping settings\n\nAutomate using the Google Ads API\n---------------------------------\n\nWith the Google Ads API, you can automate many of the tasks you are able to perform in\nthe [Google Ads UI](//ads.google.com) such as creating, updating, or deleting the\nfollowing:\n\n- Campaigns\n- Campaign bidding strategies\n- Campaign budgets\n- Ad groups\n- Shopping product ads\n- Shopping listing group trees (equivalent to [Product\n Groups](//support.google.com/google-ads/answer/3517331) in the Google Ads UI)\n\nYou can also access [reporting](/google-ads/api/docs/shopping-ads/reporting) information from\nthe following views:\n\n- [Shopping Performance View](/google-ads/api/fields/v21/shopping_performance_view)\n- [Product Group View](/google-ads/api/fields/v21/product_group_view)\n\nPrerequisites\n-------------\n\nBefore you can use the Google Ads API with Shopping ads, you must first obtain the\nfollowing:\n\nAccount ID of the Merchant Center\n: This can be found inside the [Merchant Center UI](//merchants.google.com).\n You need this account ID to [link your Google Ads account with your Merchant\n Center account](/google-ads/api/docs/shopping-ads/merchant-center) and to [create\n Shopping campaigns](/google-ads/api/docs/shopping-ads/create-campaign) that link to the\n Merchant Center.\n\nApproved product data submitted to the Merchant Center\n: This product can be submitted as a product feed or uploaded using the\n Content API for Shopping. Once these products have been approved, they\n become available to use with Google Ads. To understand the requirements for\n submitted data, see the [Product data\n specification](//support.google.com/merchants/answer/7052112).\n\nHere are the steps necessary to create Shopping campaigns, ad groups, and ads\nwith the Google Ads API:\n\n1. [Link your Merchant Center and Google Ads\n accounts](/google-ads/api/docs/shopping-ads/merchant-center)\n2. [Create a Shopping campaign](/google-ads/api/docs/shopping-ads/create-campaign)\n3. [Create a Shopping ad group](/google-ads/api/docs/shopping-ads/create-ad-group)\n4. [Create a Shopping ad group ad](/google-ads/api/docs/shopping-ads/create-ad-group-ad)\n5. [Create Shopping listing groups](/google-ads/api/docs/shopping-ads/create-listing-groups)\n6. [Reporting](/google-ads/api/docs/shopping-ads/reporting)"]]
