Membuat kriteria kampanye

Di bagian Mendapatkan saran, kami mendemonstrasikan cara mengambil kumpulan objek KeywordThemeConstant menggunakan kata atau frasa. Pada langkah ini, kita menggunakan konstanta tema kata kunci yang sama tersebut untuk membuat kumpulan objek CampaignCriterion yang akan ditargetkan oleh kampanye Pintar.

Serupa dengan cara kami menggunakan jumlah anggaran yang disarankan oleh SmartCampaignSuggestService saat membuat anggaran, sebaiknya Anda membuat kriteria kampanye berdasarkan konstanta tema kata kunci yang diambil dari KeywordThemeConstantService di Dapatkan saran.

Berikut adalah persyaratan utama untuk kriteria kampanye Pintar:

Pada contoh berikut, konstanta tema kata kunci telah dikonversi menjadi objek KeywordThemeInfo dengan menetapkan nama resource-nya ke kolom KeywordThemeInfo.keyword_theme_constant. Kita menetapkan kolom campaign menggunakan nama resource sementara yang ditetapkan pada kampanye di langkah sebelumnya.

Java

/**
 * Creates {@link com.google.ads.googleads.v17.resources.CampaignCriterion} operations for add
 * each {@link KeywordThemeInfo}.
 */
private Collection<? extends MutateOperation> createCampaignCriterionOperations(
    long customerId,
    List<KeywordThemeInfo> keywordThemeInfos,
    SmartCampaignSuggestionInfo suggestionInfo) {
  List<MutateOperation> keywordThemeOperations =
      keywordThemeInfos.stream()
          .map(
              keywordTheme -> {
                MutateOperation.Builder builder = MutateOperation.newBuilder();
                builder
                    .getCampaignCriterionOperationBuilder()
                    .getCreateBuilder()
                    .setCampaign(ResourceNames.campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID))
                    .setKeywordTheme(keywordTheme);
                return builder.build();
              })
          .collect(Collectors.toList());

  List<MutateOperation> locationOperations =
      suggestionInfo.getLocationList().getLocationsList().stream()
          .map(
              location -> {
                MutateOperation.Builder builder = MutateOperation.newBuilder();
                builder
                    .getCampaignCriterionOperationBuilder()
                    .getCreateBuilder()
                    .setCampaign(ResourceNames.campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID))
                    .setLocation(location);
                return builder.build();
              })
          .collect(Collectors.toList());

  return Stream.concat(keywordThemeOperations.stream(), locationOperations.stream())
      .collect(Collectors.toList());
}
AddSmartCampaign.java

C#

/// <summary>
/// Creates a list of MutateOperations that create new campaign criteria.
/// </summary>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="keywordThemeInfos">A list of KeywordThemeInfos.</param>
/// <param name="suggestionInfo">A SmartCampaignSuggestionInfo instance.</param>
/// <returns>A list of MutateOperations that create new campaign criteria.</returns>
private IEnumerable<MutateOperation> CreateCampaignCriterionOperations(long customerId,
    IEnumerable<KeywordThemeInfo> keywordThemeInfos, SmartCampaignSuggestionInfo
    suggestionInfo)
{
    List<MutateOperation> mutateOperations = keywordThemeInfos.Select(
        keywordThemeInfo => new MutateOperation
        {
            CampaignCriterionOperation = new CampaignCriterionOperation
            {
                Create = new CampaignCriterion
                {
                    // Set the campaign ID to a temporary ID.
                    Campaign = ResourceNames.Campaign(
                        customerId, SMART_CAMPAIGN_TEMPORARY_ID),
                    // Set the keyword theme to each KeywordThemeInfo in turn.
                    KeywordTheme = keywordThemeInfo,
                }
            }
        }).ToList();

    // Create a location criterion for each location in the suggestion info.
    mutateOperations.AddRange(
        suggestionInfo.LocationList.Locations.Select(
            locationInfo => new MutateOperation()
            {
                CampaignCriterionOperation = new CampaignCriterionOperation()
                {
                    Create = new CampaignCriterion()
                    {
                        // Set the campaign ID to a temporary ID.
                        Campaign = ResourceNames.Campaign(customerId,
                            SMART_CAMPAIGN_TEMPORARY_ID),
                        // Set the location to the given location.
                        Location = locationInfo
                    }
                }
            }).ToList()
    );
    return mutateOperations;
}
AddSmartCampaign.cs

PHP

private static function createCampaignCriterionOperations(
    int $customerId,
    array $keywordThemeInfos,
    SmartCampaignSuggestionInfo $smartCampaignSuggestionInfo
): array {
    $operations = [];
    foreach ($keywordThemeInfos as $info) {
        // Creates the campaign criterion object.
        $campaignCriterion = new CampaignCriterion([
            // Sets the campaign ID to a temporary ID.
            'campaign' =>
                ResourceNames::forCampaign($customerId, self::SMART_CAMPAIGN_TEMPORARY_ID),
            // Sets the keyword theme to the given KeywordThemeInfo.
            'keyword_theme' => $info
        ]);

        // Creates the MutateOperation that creates the campaign criterion and adds it to the
        // list of operations.
        $operations[] = new MutateOperation([
            'campaign_criterion_operation' => new CampaignCriterionOperation([
                'create' => $campaignCriterion
            ])
        ]);
    }

    // Create a location criterion for each location in the suggestion info object to add
    // corresponding location targeting to the Smart campaign.
    foreach ($smartCampaignSuggestionInfo->getLocationList()->getLocations() as $location) {
        // Creates the campaign criterion object.
        $campaignCriterion = new CampaignCriterion([
            // Sets the campaign ID to a temporary ID.
            'campaign' =>
                ResourceNames::forCampaign($customerId, self::SMART_CAMPAIGN_TEMPORARY_ID),
            // Set the location to the given location.
            'location' => $location
        ]);

        // Creates the MutateOperation that creates the campaign criterion and adds it to the
        // list of operations.
        $operations[] = new MutateOperation([
            'campaign_criterion_operation' => new CampaignCriterionOperation([
                'create' => $campaignCriterion
            ])
        ]);
    }

    return $operations;
}
AddSmartCampaign.php

Python

def create_campaign_criterion_operations(
    client, customer_id, keyword_theme_infos, suggestion_info
):
    """Creates a list of MutateOperations that create new campaign criteria.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        keyword_theme_infos: a list of KeywordThemeInfos.
        suggestion_info: A SmartCampaignSuggestionInfo instance.

    Returns:
        a list of MutateOperations that create new campaign criteria.
    """
    campaign_service = client.get_service("CampaignService")

    operations = []
    for info in keyword_theme_infos:
        mutate_operation = client.get_type("MutateOperation")
        campaign_criterion = (
            mutate_operation.campaign_criterion_operation.create
        )
        # Set the campaign ID to a temporary ID.
        campaign_criterion.campaign = campaign_service.campaign_path(
            customer_id, _SMART_CAMPAIGN_TEMPORARY_ID
        )
        # Set the keyword theme to the given KeywordThemeInfo.
        campaign_criterion.keyword_theme = info
        # Add the mutate operation to the list of other operations.
        operations.append(mutate_operation)

    # Create a location criterion for each location in the suggestion info
    # object to add corresponding location targeting to the Smart campaign
    for location_info in suggestion_info.location_list.locations:
        mutate_operation = client.get_type("MutateOperation")
        campaign_criterion = (
            mutate_operation.campaign_criterion_operation.create
        )
        # Set the campaign ID to a temporary ID.
        campaign_criterion.campaign = campaign_service.campaign_path(
            customer_id, _SMART_CAMPAIGN_TEMPORARY_ID
        )
        # Set the location to the given location.
        campaign_criterion.location = location_info
        # Add the mutate operation to the list of other operations.
        operations.append(mutate_operation)

    return operations
add_smart_campaign.py

Ruby

# Creates a list of mutate_operations that create new campaign criteria.
def create_campaign_criterion_operations(
  client,
  customer_id,
  keyword_theme_infos,
  suggestion_info)
  operations = []

  keyword_theme_infos.each do |info|
    operations << client.operation.mutate do |m|
      m.campaign_criterion_operation =
        client.operation.create_resource.campaign_criterion do |cc|
        # Sets the campaign ID to a temporary ID.
        cc.campaign = client.path.campaign(
          customer_id, SMART_CAMPAIGN_TEMPORARY_ID)
        # Sets the keyword theme to the given keyword_theme_info.
        cc.keyword_theme = info
      end
    end
  end

  # Create a location criterion for each location in the suggestion info object
  # to add corresponding location targeting to the Smart campaign
  suggestion_info.location_list.locations.each do |location|
    operations << client.operation.mutate do |m|
      m.campaign_criterion_operation =
        client.operation.create_resource.campaign_criterion do |cc|
        # Sets the campaign ID to a temporary ID.
        cc.campaign = client.path.campaign(
          customer_id, SMART_CAMPAIGN_TEMPORARY_ID)
        # Sets the location to the given location.
        cc.location = location
      end
    end
  end

  operations
end
add_smart_campaign.rb

Perl

# Creates a list of MutateOperations that create new campaign criteria.
sub _create_campaign_criterion_operations {
  my ($customer_id, $keyword_theme_infos, $suggestion_info) = @_;

  my $campaign_criterion_operations = [];

  foreach my $keyword_theme_info (@$keyword_theme_infos) {
    push @$campaign_criterion_operations,
      Google::Ads::GoogleAds::V16::Services::GoogleAdsService::MutateOperation
      ->new({
        campaignCriterionOperation =>
          Google::Ads::GoogleAds::V16::Services::CampaignCriterionService::CampaignCriterionOperation
          ->new({
            create =>
              Google::Ads::GoogleAds::V16::Resources::CampaignCriterion->new({
                # Set the campaign ID to a temporary ID.
                campaign =>
                  Google::Ads::GoogleAds::V16::Utils::ResourceNames::campaign(
                  $customer_id, SMART_CAMPAIGN_TEMPORARY_ID
                  ),
                # Set the keyword theme to the given KeywordThemeInfo.
                keywordTheme => $keyword_theme_info
              })})});
  }

  # Create a location criterion for each location in the suggestion info object
  # to add corresponding location targeting to the Smart campaign.
  foreach my $location_info (@{$suggestion_info->{locationList}{locations}}) {
    push @$campaign_criterion_operations,
      Google::Ads::GoogleAds::V16::Services::GoogleAdsService::MutateOperation
      ->new({
        campaignCriterionOperation =>
          Google::Ads::GoogleAds::V16::Services::CampaignCriterionService::CampaignCriterionOperation
          ->new({
            create =>
              Google::Ads::GoogleAds::V16::Resources::CampaignCriterion->new({
                # Set the campaign ID to a temporary ID.
                campaign =>
                  Google::Ads::GoogleAds::V16::Utils::ResourceNames::campaign(
                  $customer_id, SMART_CAMPAIGN_TEMPORARY_ID
                  ),
                # Set the location to the given location.
                location => $location_info
              })})});
  }

  return $campaign_criterion_operations;
}
add_smart_campaign.pl

Kriteria kampanye tema kata kunci negatif

Untuk menarget kriteria kampanye tema kata kunci secara negatif di kampanye Pintar, Anda harus menggunakan tema kata kunci bentuk bebas dengan menetapkan kolom free_form_keyword_theme pada instance KeywordThemeInfo.

Kriteria tema kata kunci negatif memiliki fungsi yang berbeda dari kriteria tema kata kunci positif. Jika kriteria tema kata kunci positif disesuaikan untuk menargetkan kriteria serupa lainnya secara otomatis, kriteria tema kata kunci negatif dibatasi untuk hanya menargetkan istilah yang sama persis. Perilaku ini setara dengan perilaku kata kunci pencocokan frasa negatif.

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Buat kampanye dan setelan kampanye
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