Google Ads API 會顯示 SmartCampaignSuggestService，在建立智慧廣告活動時提供設定詳細資料建議。這項工具會根據要宣傳的商家詳細資料 (以 SmartCampaignSuggestionInfo 例項的形式)，為個別廣告建議關鍵字主題、預算金額，以及廣告標題和說明。
建立 SmartCampaignSuggestionInfo 執行個體
您必須使用含有廣告商家詳細資料的 SmartCampaignSuggestionInfo 例項，才能產生智慧廣告活動建議。您可以使用同一個 SmartCampaignSuggestionInfo 例項擷取所有不同類型的智慧廣告活動建議，因此建議您先建立一個，然後重複使用。
SmartCampaignSuggestionInfo 的重要規定：
您必須指定到達網頁，可以是現有的網站 (
final_url)，也可以是使用business_profile_location識別碼取得的商家檔案資訊，為廣告活動建立的自動到達網頁。如果您打算使用自動到達網頁，請務必在產生建議時設定business_profile_location欄位。- 如果設定了
final_url，則可設定business_profile_location或business_name。 - 如果未設定
final_url，則必須設定business_profile_location。
- 如果設定了
用來從
SuggestKeywordThemes方法擷取關鍵字主題建議時，不需要設定keyword_themes欄位。用來從
SuggestSmartCampaignAd方法擷取廣告建議時，必須提供language_code和keyword_themes欄位。請盡可能在物件中加入詳細資料，以便提供最佳建議。
Java
private SmartCampaignSuggestionInfo getSmartCampaignSuggestionInfo( GoogleAdsClient googleAdsClient, String businessProfileLocation, String businessName) { SmartCampaignSuggestionInfo.Builder suggestionInfoBuilder = SmartCampaignSuggestionInfo.newBuilder() // Adds the URL of the campaign's landing page. .setFinalUrl(LANDING_PAGE_URL) // Adds the language code for the campaign. .setLanguageCode(LANGUAGE_CODE) // Constructs location information using the given geo target constant. It's also // possible to provide a geographic proximity using the "proximity" field, // for example: // .setProximity( // ProximityInfo.newBuilder() // .setAddress( // AddressInfo.newBuilder() // .setPostalCode(INSERT_POSTAL_CODE) // .setProvinceCode(INSERT_PROVINCE_CODE) // .setCountryCode(INSERT_COUNTRY_CODE) // .setProvinceName(INSERT_PROVINCE_NAME) // .setStreetAddress(INSERT_STREET_ADDRESS) // .setStreetAddress2(INSERT_STREET_ADDRESS_2) // .setCityName(INSERT_CITY_NAME) // .build()) // .setRadius(INSERT_RADIUS) // .setRadiusUnits(INSERT_RADIUS_UNITS) // .build()) // For more information on proximities see: // https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo // // Adds LocationInfo objects to the list of locations. You have the option of // providing multiple locations when using location-based suggestions. .setLocationList( LocationList.newBuilder() // Sets one location to the resource name of the given geo target constant. .addLocations( LocationInfo.newBuilder() .setGeoTargetConstant( ResourceNames.geoTargetConstant(GEO_TARGET_CONSTANT)) .build()) .build()) // Adds a schedule detailing which days of the week the business is open. // This schedule describes a schedule in which the business is open on // Mondays from 9am to 5pm. .addAdSchedules( AdScheduleInfo.newBuilder() // Sets the day of this schedule as Monday. .setDayOfWeek(DayOfWeek.MONDAY) // Sets the start hour to 9am. .setStartHour(9) // Sets the end hour to 5pm. .setEndHour(17) // Sets the start and end minute of zero, for example: 9:00 and 5:00. .setStartMinute(MinuteOfHour.ZERO) .setEndMinute(MinuteOfHour.ZERO) .build()); // Sets either of the business_profile_location or business_name, depending on whichever is // provided. if (businessProfileLocation != null) { suggestionInfoBuilder.setBusinessProfileLocation(businessProfileLocation); } else { suggestionInfoBuilder.setBusinessContext( BusinessContext.newBuilder().setBusinessName(businessName).build()); } return suggestionInfoBuilder.build(); }
C#
/// <summary> /// Builds a SmartCampaignSuggestionInfo object with business details. /// /// The details are used by the SmartCampaignSuggestService to suggest a /// budget amount as well as creatives for the ad. /// /// Note that when retrieving ad creative suggestions it's required that the /// "final_url", "language_code" and "keyword_themes" fields are set on the /// SmartCampaignSuggestionInfo instance. /// </summary> /// <param name="client">The Google Ads client.</param> /// <param name="businessProfileLocation">The identifier of a Business Profile location. /// </param> /// <param name="businessName">The name of a Business Profile.</param> /// <returns>A SmartCampaignSuggestionInfo instance .</returns> private SmartCampaignSuggestionInfo GetSmartCampaignSuggestionInfo(GoogleAdsClient client, string businessProfileLocation, string businessName) { // Note: This is broken since businessLocationId is not yet renamed in // SmartCampaignSuggestionInfo. The use of dynamic temporarily fixes the broken build. // TODO(Anash): Revert the type change once this field is fixed. dynamic suggestionInfo = new SmartCampaignSuggestionInfo { // Add the URL of the campaign's landing page. FinalUrl = LANDING_PAGE_URL, LanguageCode = LANGUAGE_CODE, // Construct location information using the given geo target constant. It's // also possible to provide a geographic proximity using the "proximity" // field on suggestion_info, for example: // Proximity = new ProximityInfo // { // Address = new AddressInfo // { // PostalCode = "INSERT_POSTAL_CODE", // ProvinceCode = "INSERT_PROVINCE_CODE", // CountryCode = "INSERT_COUNTRY_CODE", // ProvinceName = "INSERT_PROVINCE_NAME", // StreetAddress = "INSERT_STREET_ADDRESS", // StreetAddress2 = "INSERT_STREET_ADDRESS_2", // CityName = "INSERT_CITY_NAME" // }, // Radius = Double.Parse("INSERT_RADIUS"), // RadiusUnits = ProximityRadiusUnits.Kilometers // } // For more information on proximities see: // https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo LocationList = new LocationList() { Locations = { new LocationInfo { // Set the location to the resource name of the given geo target // constant. GeoTargetConstant = ResourceNames.GeoTargetConstant(GEO_TARGET_CONSTANT) } } } }; // Add the Business Profile location if provided. if (!string.IsNullOrEmpty(businessProfileLocation)) { suggestionInfo.BusinessProfileLocation = businessProfileLocation; } else { suggestionInfo.BusinessContext = new BusinessContext { BusinessName = businessName, }; } // Add a schedule detailing which days of the week the business is open. This schedule // describes a business that is open on Mondays from 9:00 AM to 5:00 PM. AdScheduleInfo adScheduleInfo = new AdScheduleInfo { // Set the day of this schedule as Monday. DayOfWeek = DayOfWeekEnum.Types.DayOfWeek.Monday, // Set the start hour to 9 AM. StartHour = 9, // Set the end hour to 5 PM. EndHour = 17, // Set the start and end minutes to zero. StartMinute = MinuteOfHourEnum.Types.MinuteOfHour.Zero, EndMinute = MinuteOfHourEnum.Types.MinuteOfHour.Zero }; suggestionInfo.AdSchedules.Add(adScheduleInfo); return suggestionInfo; }
PHP
private static function getSmartCampaignSuggestionInfo( ?string $businessProfileLocationResourceName, ?string $businessName ): SmartCampaignSuggestionInfo { $suggestionInfo = new SmartCampaignSuggestionInfo([ // Adds the URL of the campaign's landing page. 'final_url' => self::LANDING_PAGE_URL, // Adds the language code for the campaign. 'language_code' => self::LANGUAGE_CODE, // Constructs location information using the given geo target constant. It's also // possible to provide a geographic proximity using the "proximity" field, // for example: // // 'proximity' => new ProximityInfo([ // 'address' => mew AddressInfo([ // 'post_code' => INSERT_POSTAL_CODE, // 'province_code' => INSERT_PROVINCE_CODE, // 'country_code' => INSERT_COUNTRY_CODE, // 'province_name' => INSERT_PROVINCE_NAME, // 'street_address' => INSERT_STREET_ADDRESS, // 'street_address2' => INSERT_STREET_ADDRESS_2, // 'city_name' => INSERT_CITY_NAME // ]), // 'radius' => INSERT_RADIUS, // 'radius_units' => INSERT_RADIUS_UNITS // ]) // // For more information on proximities see: // https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo // Adds LocationInfo objects to the list of locations. You have the option of // providing multiple locations when using location-based suggestions. 'location_list' => new LocationList([ // Sets one location to the resource name of the given geo target constant. 'locations' => [new LocationInfo([ 'geo_target_constant' => ResourceNames::forGeoTargetConstant( self::GEO_TARGET_CONSTANT ) ])] ]), // Adds a schedule detailing which days of the week the business is open. // This schedule describes a schedule in which the business is open on // Mondays from 9am to 5pm. 'ad_schedules' => [new AdScheduleInfo([ // Sets the day of this schedule as Monday. 'day_of_week' => DayOfWeek::MONDAY, // Sets the start hour to 9am. 'start_hour' => 9, // Sets the end hour to 5pm. 'end_hour' => 17, // Sets the start and end minute of zero, for example: 9:00 and 5:00. 'start_minute' => MinuteOfHour::ZERO, 'end_minute' => MinuteOfHour::ZERO ])] ]); // Sets either of the business_profile_location or business_name, depending on whichever is // provided. if ($businessProfileLocationResourceName) { $suggestionInfo->setBusinessProfileLocation($businessProfileLocationResourceName); } else { $suggestionInfo->setBusinessContext(new BusinessContext([ 'business_name' => $businessName ])); } return $suggestionInfo; }
Python
def get_smart_campaign_suggestion_info( client, business_profile_location, business_name ): """Builds a SmartCampaignSuggestionInfo object with business details. The details are used by the SmartCampaignSuggestService to suggest a budget amount as well as creatives for the ad. Note that when retrieving ad creative suggestions it's required that the "final_url", "language_code" and "keyword_themes" fields are set on the SmartCampaignSuggestionInfo instance. Args: client: an initialized GoogleAdsClient instance. business_profile_location: the resource name of a Business Profile location. business_name: the name of a Business Profile. Returns: A SmartCampaignSuggestionInfo instance. """ suggestion_info = client.get_type("SmartCampaignSuggestionInfo") # Add the URL of the campaign's landing page. suggestion_info.final_url = _LANDING_PAGE_URL # Add the language code for the campaign. suggestion_info.language_code = _LANGUAGE_CODE # Construct location information using the given geo target constant. It's # also possible to provide a geographic proximity using the "proximity" # field on suggestion_info, for example: # # suggestion_info.proximity.address.post_code = INSERT_POSTAL_CODE # suggestion_info.proximity.address.province_code = INSERT_PROVINCE_CODE # suggestion_info.proximity.address.country_code = INSERT_COUNTRY_CODE # suggestion_info.proximity.address.province_name = INSERT_PROVINCE_NAME # suggestion_info.proximity.address.street_address = INSERT_STREET_ADDRESS # suggestion_info.proximity.address.street_address2 = INSERT_STREET_ADDRESS_2 # suggestion_info.proximity.address.city_name = INSERT_CITY_NAME # suggestion_info.proximity.radius = INSERT_RADIUS # suggestion_info.proximity.radius_units = RADIUS_UNITS # # For more information on proximities see: # https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo location = client.get_type("LocationInfo") # Set the location to the resource name of the given geo target constant. location.geo_target_constant = client.get_service( "GeoTargetConstantService" ).geo_target_constant_path(_GEO_TARGET_CONSTANT) # Add the LocationInfo object to the list of locations on the # suggestion_info object. You have the option of providing multiple # locations when using location-based suggestions. suggestion_info.location_list.locations.append(location) # Set either of the business_profile_location or business_name, depending on # whichever is provided. if business_profile_location: suggestion_info.business_profile_location = business_profile_location else: suggestion_info.business_context.business_name = business_name # Add a schedule detailing which days of the week the business is open. # This schedule describes a schedule in which the business is open on # Mondays from 9am to 5pm. ad_schedule_info = client.get_type("AdScheduleInfo") # Set the day of this schedule as Monday. ad_schedule_info.day_of_week = client.enums.DayOfWeekEnum.MONDAY # Set the start hour to 9am. ad_schedule_info.start_hour = 9 # Set the end hour to 5pm. ad_schedule_info.end_hour = 17 # Set the start and end minute of zero, for example: 9:00 and 5:00. zero_minute_of_hour = client.enums.MinuteOfHourEnum.ZERO ad_schedule_info.start_minute = zero_minute_of_hour ad_schedule_info.end_minute = zero_minute_of_hour suggestion_info.ad_schedules.append(ad_schedule_info) return suggestion_info
小茹
# Builds a SmartCampaignSuggestionInfo object with business details. # # The details are used by the SmartCampaignSuggestService to suggest a # budget amount as well as creatives for the ad. # # Note that when retrieving ad creative suggestions it's required that the # "final_url", "language_code" and "keyword_themes" fields are set on the # SmartCampaignSuggestionInfo instance. def get_smart_campaign_suggestion_info( client, business_profile_location, business_name) # Since these suggestions are for a new campaign, we're going to # use the suggestion_info field instead. suggestion_info = client.resource.smart_campaign_suggestion_info do |si| # Adds the URL of the campaign's landing page. si.final_url = LANDING_PAGE_URL # Add the language code for the campaign. si.language_code = LANGUAGE_CODE # Constructs location information using the given geo target constant. It's # also possible to provide a geographic proximity using the "proximity" # field on suggestion_info, for example: # si.proximity = client.resource.proximity_info do |proximity| # proximity.address = client.resource.address_info do |address| # address.post_code = INSERT_POSTAL_CODE # address.province_code = INSERT_PROVINCE_CODE # address.country_code = INSERT_COUNTRY_CODE # address.province_name = INSERT_PROVINCE_NAME # address.street_address = INSERT_STREET_ADDRESS # address.street_address2 = INSERT_STREET_ADDRESS_2 # address.city_name = INSERT_CITY_NAME # end # proximity.radius = INSERT_RADIUS # proximity.radius_units = :INSERT_RADIUS_UNIT_ENUM # end # # For more information on proximities see: # https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo si.location_list = client.resource.location_list do |loc_list| # Adds the location_info object to the list of locations on the # suggestion_info object. You have the option of providing multiple # locations when using location-based suggestions. loc_list.locations << client.resource.location_info do |li| li.geo_target_constant = client.path.geo_target_constant(GEO_TARGET_CONSTANT) end end # Set either of the business_profile_location or business_name, depending on # whichever is provided. if business_profile_location si.business_profile_location = business_profile_location else si.business_context = client.resource.business_context do |bc| bc.business_name = business_name end end # Adds a schedule detailing which days of the week the business is open. # This schedule describes a schedule in which the business is open on # Mondays from 9am to 5pm. si.ad_schedules += [ client.resource.ad_schedule_info do |as| # Sets the day of this schedule as Monday. as.day_of_week = :MONDAY # Sets the start hour to 9:00am. as.start_hour = 9 as.start_minute = :ZERO # Sets the end hour to 5:00pm. as.end_hour = 17 as.end_minute = :ZERO end ] end suggestion_info end
Perl
# Builds a SmartCampaignSuggestionInfo object with business details. # The details are used by the SmartCampaignSuggestService to suggest a budget # amount as well as creatives for the ad. # Note that when retrieving ad creative suggestions you must set the # "final_url", "language_code" and "keyword_themes" fields on the # SmartCampaignSuggestionInfo instance. sub _get_smart_campaign_suggestion_info { my ($business_profile_location, $business_name) = @_; my $suggestion_info = Google::Ads::GoogleAds::V18::Services::SmartCampaignSuggestService::SmartCampaignSuggestionInfo ->new({ # Add the URL of the campaign's landing page. finalUrl => LANDING_PAGE_URL, # Add the language code for the campaign. languageCode => LANGUAGE_CODE, # Construct location information using the given geo target constant. # It's also possible to provide a geographic proximity using the # "proximity" field on suggestion_info, for example: # # proximity => Google::Ads::GoogleAds::V18::Common::ProximityInfo->new({ # address => Google::Ads::GoogleAds::V18::Common::AddressInfo->new({ # postalCode => "INSERT_POSTAL_CODE", # provinceCode => "INSERT_PROVINCE_CODE", # countryCode => "INSERT_COUNTRY_CODE", # provinceName => "INSERT_PROVINCE_NAME", # streetAddress => "INSERT_STREET_ADDRESS", # streetAddress2 => "INSERT_STREET_ADDRESS_2", # cityName => "INSERT_CITY_NAME" # } # ), # radius => "INSERT_RADIUS", # radiusUnits => MILES # } # ), # # For more information on proximities see: # https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo locationList => Google::Ads::GoogleAds::V18::Services::SmartCampaignSuggestService::LocationList ->new( )}); # Add the LocationInfo object to the list of locations on the SuggestionInfo # object. You have the option of providing multiple locations when using # location-based suggestions. push @{$suggestion_info->{locationList}{locations}}, Google::Ads::GoogleAds::V18::Common::LocationInfo->new({ # Set the location to the resource name of the given geo target constant. geoTargetConstant => Google::Ads::GoogleAds::V18::Utils::ResourceNames::geo_target_constant( GEO_TARGET_CONSTANT)}); # Set one of the business_profile_location or business_name, whichever is provided. if (defined $business_profile_location) { $suggestion_info->{businessProfileLocation} = _convert_business_profile_location($business_profile_location); } else { $suggestion_info->{businessContext} = Google::Ads::GoogleAds::V18::Services::SmartCampaignSuggestService::BusinessContext ->new({ businessName => $business_name }); } # Add a schedule detailing which days of the week the business is open. This # example schedule describes a business that is open on Mondays from 9:00 AM # to 5:00 PM. push @{$suggestion_info->{adSchedules}}, Google::Ads::GoogleAds::V18::Common::AdScheduleInfo->new({ # Set the day of this schedule as Monday. dayOfWeek => MONDAY, # Set the start hour to 9 AM. startHour => 9, # Set the end hour to 5 PM. endHour => 17, # Set the start and end minutes to zero. startMinute => ZERO, endMinute => ZERO }); return $suggestion_info; }
建立關鍵字主題清單
「關鍵字主題」是單一字詞或詞組，代表相關搜尋字詞群組。舉例來說，「麵包店」與「附近的麵包店」和「當地麵包店」有關。在 Google Ads API 中，這些主題會以 KeywordTheme 資源表示，通常會附加至 KeywordThemeInfo 例項，可以是 KeywordThemeConstant 或 自由格式關鍵字主題。
建議的關鍵字主題
針對 SmartCampaignSuggestionInfo 例項，SuggestKeywordThemes 服務方法會使用您的商家詳細資料、地點和網站內容建議關鍵字主題。
如要充分提升智慧廣告活動的成效，請在建立關鍵字主題時使用 SuggestKeywordThemes 方法。由於彙整作業匯總了商家及其網站的特定詳細資料，因此產生的關鍵字主題明顯優於其他兩個策略 (最好是備用選項)。
Java
private List<KeywordTheme> getKeywordThemeSuggestions( GoogleAdsClient googleAdsClient, long customerId, SmartCampaignSuggestionInfo suggestionInfo) { // Creates the service client. try (SmartCampaignSuggestServiceClient client = googleAdsClient.getLatestVersion().createSmartCampaignSuggestServiceClient()) { // Sends the request. SuggestKeywordThemesResponse response = client.suggestKeywordThemes( SuggestKeywordThemesRequest.newBuilder() .setSuggestionInfo(suggestionInfo) .setCustomerId(String.valueOf(customerId)) .build()); // Prints some information about the result. System.out.printf( "Retrieved %d keyword theme suggestions from the SuggestKeywordThemes method.%n", response.getKeywordThemesCount()); return new ArrayList(response.getKeywordThemesList()); } }
C#
/// <summary> /// Retrieves KeywordThemeConstants suggestions with the SmartCampaignSuggestService. /// </summary> /// <param name="client">The Google Ads client.</param> /// <param name="customerId">The Google Ads customer ID.</param> /// <param name="suggestionInfo">The suggestion information.</param> /// <returns>The suggestions.</returns> private List<KeywordThemeConstant> GetKeywordThemeSuggestions( GoogleAdsClient client, long customerId, SmartCampaignSuggestionInfo suggestionInfo) { SmartCampaignSuggestServiceClient smartCampaignSuggestService = client.GetService(Services.V18.SmartCampaignSuggestService); SuggestKeywordThemesRequest request = new SuggestKeywordThemesRequest() { SuggestionInfo = suggestionInfo, CustomerId = customerId.ToString() }; SuggestKeywordThemesResponse response = smartCampaignSuggestService.SuggestKeywordThemes(request); // Prints some information about the result. Console.WriteLine($"Retrieved {response.KeywordThemes.Count} keyword theme " + $"constant suggestions from the SuggestKeywordThemes method."); return response.KeywordThemes.ToList().ConvertAll(x => x.KeywordThemeConstant); }
PHP
private static function getKeywordThemeSuggestions( GoogleAdsClient $googleAdsClient, int $customerId, SmartCampaignSuggestionInfo $suggestionInfo ): array { $smartCampaignSuggestServiceClient = $googleAdsClient->getSmartCampaignSuggestServiceClient(); // Issues a request to retrieve the keyword themes. $response = $smartCampaignSuggestServiceClient->suggestKeywordThemes( (new SuggestKeywordThemesRequest()) ->setCustomerId($customerId) ->setSuggestionInfo($suggestionInfo) ); printf( "Retrieved %d keyword theme suggestions from the SuggestKeywordThemes " . "method.%s", $response->getKeywordThemes()->count(), PHP_EOL ); return iterator_to_array($response->getKeywordThemes()->getIterator()); }
Python
def get_keyword_theme_suggestions(client, customer_id, suggestion_info): """Retrieves KeywordThemes using the given suggestion info. Here we use the SuggestKeywordThemes method, which uses all of the business details included in the given SmartCampaignSuggestionInfo instance to generate keyword theme suggestions. This is the recommended way to generate keyword themes because it uses detailed information about your business, its location, and website content to generate keyword themes. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. suggestion_info: a SmartCampaignSuggestionInfo instance with details about the business being advertised. Returns: a list of KeywordThemes. """ smart_campaign_suggest_service = client.get_service( "SmartCampaignSuggestService" ) request = client.get_type("SuggestKeywordThemesRequest") request.customer_id = customer_id request.suggestion_info = suggestion_info response = smart_campaign_suggest_service.suggest_keyword_themes( request=request ) print( f"Retrieved {len(response.keyword_themes)} keyword theme suggestions " "from the SuggestKeywordThemes method." ) return response.keyword_themes
小茹
def get_keyword_theme_suggestions(client, customer_id, suggestion_info) response = client.service.smart_campaign_suggest.suggest_keyword_themes( customer_id: customer_id, suggestion_info: suggestion_info, ) puts "Retrieved #{response.keyword_themes.size} keyword theme" \ " suggestions from SuggestKeywordThemes service." return response.keyword_themes end
Perl
# Retrieves KeywordThemes using the given suggestion info. # Here we use the SuggestKeywordThemes method, which uses all of the business # details included in the given SmartCampaignSuggestionInfo instance to generate # keyword theme suggestions. This is the recommended way to generate keyword themes # because it uses detailed information about your business, its location, and # website content to generate keyword themes. sub _get_keyword_theme_suggestions { my ($api_client, $customer_id, $suggestion_info) = @_; my $response = $api_client->SmartCampaignSuggestService()->suggest_keyword_themes( Google::Ads::GoogleAds::V18::Services::SmartCampaignSuggestService::SuggestKeywordThemesRequest ->new({ customerId => $customer_id, suggestionInfo => $suggestion_info })); printf "Retrieved %d keyword theme suggestions from the SuggestKeywordThemes" . "method.\n", scalar @{$response->{keywordThemes}}; return $response->{keywordThemes}; }
當您輸入字詞或詞組時，KeywordThemeConstantService 會根據指定文字的自動完成資料，建議 KeywordThemeConstants。舉例來說，如果廣告宣傳的商家沒有網站或足夠資訊來利用 SuggestKeywordThemes 方法，這項策略就相當實用。只有在無法使用 SuggestKeywordThemes 方法或傳回的建議不夠多時，才應使用這個方法。
Java
private List<KeywordTheme> getKeywordTextAutoCompletions( GoogleAdsClient googleAdsClient, String keywordText) { try (KeywordThemeConstantServiceClient client = googleAdsClient.getLatestVersion().createKeywordThemeConstantServiceClient()) { SuggestKeywordThemeConstantsRequest request = SuggestKeywordThemeConstantsRequest.newBuilder() .setQueryText(keywordText) .setCountryCode(COUNTRY_CODE) .setLanguageCode(LANGUAGE_CODE) .build(); SuggestKeywordThemeConstantsResponse response = client.suggestKeywordThemeConstants(request); // Converts the keyword theme constants to KeywordTheme instances for consistency with the // response from SmartCampaignSuggestService.SuggestKeywordThemes. return response.getKeywordThemeConstantsList().stream() .map( keywordThemeConstant -> KeywordTheme.newBuilder().setKeywordThemeConstant(keywordThemeConstant).build()) .collect(Collectors.toList()); } }
C#
/// <summary> /// Retrieves KeywordThemeConstants that are derived from autocomplete data for the /// given keyword text. /// </summary> /// <param name="client">The Google Ads client.</param> /// <param name="keywordText">A keyword used for generating keyword auto completions. /// </param> /// <returns>A list of KeywordThemeConstants.</returns> private IEnumerable<KeywordThemeConstant> GetKeywordTextAutoCompletions( GoogleAdsClient client, string keywordText) { KeywordThemeConstantServiceClient keywordThemeConstantServiceClient = client.GetService(Services.V18.KeywordThemeConstantService); SuggestKeywordThemeConstantsRequest request = new SuggestKeywordThemeConstantsRequest { QueryText = keywordText, CountryCode = COUNTRY_CODE, LanguageCode = LANGUAGE_CODE }; SuggestKeywordThemeConstantsResponse response = keywordThemeConstantServiceClient.SuggestKeywordThemeConstants(request); Console.WriteLine($"Retrieved {response.KeywordThemeConstants.Count} keyword theme " + $"constants using the keyword '{keywordText}'."); return response.KeywordThemeConstants.ToList(); }
PHP
private static function getKeywordTextAutoCompletions( GoogleAdsClient $googleAdsClient, string $keywordText ): array { $keywordThemeConstantService = $googleAdsClient->getKeywordThemeConstantServiceClient(); // Issues a request to retrieve the keyword theme constants. $response = $keywordThemeConstantService->suggestKeywordThemeConstants( (new SuggestKeywordThemeConstantsRequest()) ->setQueryText($keywordText) ->setCountryCode(self::COUNTRY_CODE) ->setLanguageCode(self::LANGUAGE_CODE) ); printf( "Retrieved %d keyword theme constants using the keyword: '%s'.%s", $response->getKeywordThemeConstants()->count(), $keywordText, PHP_EOL ); // Maps the keyword theme constants to KeywordTheme instances for consistency with the // response from SmartCampaignSuggestService.SuggestKeywordThemes. return array_map(function (KeywordThemeConstant $keywordThemeConstant) { return new KeywordTheme([ 'keyword_theme_constant' => $keywordThemeConstant ]); }, iterator_to_array($response->getKeywordThemeConstants()->getIterator())); }
Python
def get_keyword_text_auto_completions(client, keyword_text): """Retrieves KeywordThemeConstants for the given keyword text. These KeywordThemeConstants are derived from autocomplete data for the given keyword text. They are mapped to KeywordThemes before being returned. Args: client: an initialized GoogleAdsClient instance. keyword_text: a keyword used for generating keyword themes. Returns: a list of KeywordThemes. """ keyword_theme_constant_service = client.get_service( "KeywordThemeConstantService" ) request = client.get_type("SuggestKeywordThemeConstantsRequest") request.query_text = keyword_text request.country_code = _COUNTRY_CODE request.language_code = _LANGUAGE_CODE response = keyword_theme_constant_service.suggest_keyword_theme_constants( request=request ) print( f"Retrieved {len(response.keyword_theme_constants)} keyword theme " f"constants using the keyword: '{keyword_text}'" ) # Map the keyword theme constants to KeywordTheme instances for consistency # with the response from SmartCampaignSuggestService.SuggestKeywordThemes. keyword_themes = [] KeywordTheme = client.get_type("SuggestKeywordThemesResponse").KeywordTheme for keyword_theme_constant in response.keyword_theme_constants: keyword_theme = KeywordTheme() keyword_theme.keyword_theme_constant = keyword_theme_constant keyword_themes.append(keyword_theme) return keyword_themes
小茹
# Retrieves keyword_theme_constants for the given criteria. # These KeywordThemeConstants are derived from autocomplete data for the given # keyword text. They are mapped to KeywordThemes before being returned. def get_keyword_text_auto_completions(client, keyword_text) response = client.service.keyword_theme_constant.suggest_keyword_theme_constants( query_text: keyword_text, country_code: COUNTRY_CODE, language_code: LANGUAGE_CODE, ) puts "Retrieved #{response.keyword_theme_constants.size} keyword theme" \ "constants using the keyword: '#{keyword_text}'" response.keyword_theme_constants.map do |ktc| client.resource.keyword_theme do |kt| kt.keyword_theme_constant = ktc end end end
Perl
# Retrieves KeywordThemeConstants for the given keyword text. # These KeywordThemeConstants are derived from autocomplete data for the given # keyword text. They are mapped to KeywordThemes before being returned. sub _get_keyword_text_auto_completions { my ($api_client, $keyword_text) = @_; my $response = $api_client->KeywordThemeConstantService()->suggest( Google::Ads::GoogleAds::V18::Services::KeywordThemeConstantService::SuggestKeywordThemeConstantsRequest ->new({ queryText => $keyword_text, countryCode => COUNTRY_CODE, languageCode => LANGUAGE_CODE })); printf "Retrieved %d keyword theme constants using the keyword '%s'.\n", scalar @{$response->{keywordThemeConstants}}, $keyword_text; # Map the keyword theme constants to KeywordTheme instances for consistency # with the response from SmartCampaignSuggestService.SuggestKeywordThemes. my $keyword_themes = []; foreach my $keyword_theme_constant (@{$response->{keywordThemeConstants}}) { push @$keyword_themes, Google::Ads::GoogleAds::V18::Services::SmartCampaignSuggestService::KeywordTheme ->new({ keywordThemeConstant => $keyword_theme_constant }); } return $keyword_themes; }
任意形式關鍵字主題
最後，您可以手動設定 KeywordThemeInfo 例項的 free_form_keyword_theme 欄位，建立自由格式關鍵字主題。
一般而言，我們不建議使用任意形式的關鍵字主題，因為這類主題的效果比建議關鍵字主題低。不過，如果您需要指定非常具體的字詞，或是想排除某個字詞，這類廣告活動就很實用。
SuggestKeywordThemes 方法可能會建議不限格式的關鍵字主題，但前提是您必須在要求中提供 final_url。
Java
if (freeFormKeywordText != null) { keywordThemeInfos.add( KeywordThemeInfo.newBuilder().setFreeFormKeywordTheme(freeFormKeywordText).build()); }
C#
suggestionInfo.KeywordThemes.Add(keywordThemeInfos);
PHP
// Optionally includes any free-form keywords in verbatim. if (!empty($freeFormKeywordText)) { $keywordThemeInfos[] = new KeywordThemeInfo(['free_form_keyword_theme' => $freeFormKeywordText]); }
Python
def get_free_form_keyword_theme_info(client, free_form_keyword_text): """Creates a KeywordThemeInfo using the given free-form keyword text. Args: client: an initialized GoogleAdsClient instance. free_form_keyword_text: a keyword used to create a free-form keyword theme. Returns: a KeywordThemeInfo instance. """ info = client.get_type("KeywordThemeInfo") info.free_form_keyword_theme = free_form_keyword_text return info
小茹
def get_freeform_keyword_theme_info(client, free_form_keyword_text) client.resource.keyword_theme_info do |kti| kti.free_form_keyword_theme = free_form_keyword_text end end
Perl
# Creates a KeywordInfo instance using the given free-form keyword text. sub _get_free_form_keyword_theme_info { my ($free_form_keyword_text) = @_; return Google::Ads::GoogleAds::V18::Common::KeywordThemeInfo->new({ freeFormKeywordTheme => $free_form_keyword_text }); }
您應套用這兩種策略，讓每個不同類型的關鍵字主題都附加至 KeywordThemeInfo 例項：
Java
// Gets the SmartCampaignSuggestionInfo object which acts as the basis for many of the // entities necessary to create a Smart campaign. It will be reused a number of times to // retrieve suggestions for keyword themes, budget amount, ad creatives, and campaign criteria. SmartCampaignSuggestionInfo suggestionInfo = getSmartCampaignSuggestionInfo(googleAdsClient, businessProfileLocation, businessName); // Generates a list of keyword themes using the SuggestKeywordThemes method on the // SmartCampaignSuggestService. It is strongly recommended that you use this strategy for // generating keyword themes. List<KeywordTheme> keywordThemes = getKeywordThemeSuggestions(googleAdsClient, customerId, suggestionInfo); // If a keyword text is given, retrieves keyword theme constant suggestions from the // KeywordThemeConstantService, maps them to KeywordThemes, and appends them to the existing // list. // This logic should ideally only be used if the suggestions from the // getKeywordThemeSuggestions function are insufficient. if (keywordText != null) { keywordThemes.addAll(getKeywordTextAutoCompletions(googleAdsClient, keywordText)); } // Converts the list of KeywordThemes to a list of KeywordThemes objects. List<KeywordThemeInfo> keywordThemeInfos = getKeywordThemeInfos(keywordThemes); // Optionally includes any freeForm keywords in verbatim. if (freeFormKeywordText != null) { keywordThemeInfos.add( KeywordThemeInfo.newBuilder().setFreeFormKeywordTheme(freeFormKeywordText).build()); } // Includes the keyword suggestions in the overall SuggestionInfo object. suggestionInfo = suggestionInfo.toBuilder().addAllKeywordThemes(keywordThemeInfos).build();
C#
// Gets the SmartCampaignSuggestionInfo object which acts as the basis for many // of the entities necessary to create a Smart campaign. It will be reused a number // of times to retrieve suggestions for keyword themes, budget amount, ad //creatives, and campaign criteria. SmartCampaignSuggestionInfo suggestionInfo = GetSmartCampaignSuggestionInfo(client, businessProfileLocation, businessName); // Generates a list of keyword themes using the SuggestKeywordThemes method on the // SmartCampaignSuggestService. It is strongly recommended that you use this // strategy for generating keyword themes. List<KeywordThemeConstant> keywordThemeConstants = GetKeywordThemeSuggestions(client, customerId, suggestionInfo); // Optionally retrieves auto-complete suggestions for the given keyword text and // adds them to the list of keyWordThemeConstants. if (keywordText != null) { keywordThemeConstants.AddRange(GetKeywordTextAutoCompletions( client, keywordText)); } // Converts the KeywordThemeConstants to KeywordThemeInfos. List<KeywordThemeInfo> keywordThemeInfos = keywordThemeConstants.Select( constant => new KeywordThemeInfo { KeywordThemeConstant = constant.ResourceName }) .ToList(); // Optionally includes any freeform keywords verbatim. if (freeFormKeywordText != null) { keywordThemeInfos.Add(new KeywordThemeInfo() { FreeFormKeywordTheme = freeFormKeywordText }); } // Includes the keyword suggestions in the overall SuggestionInfo object. suggestionInfo.KeywordThemes.Add(keywordThemeInfos);
PHP
// Gets the SmartCampaignSuggestionInfo object which acts as the basis for many of the // entities necessary to create a Smart campaign. It will be reused a number of times to // retrieve suggestions for keyword themes, budget amount, ads, and campaign criteria. $suggestionInfo = self::getSmartCampaignSuggestionInfo( $businessProfileLocationResourceName, $businessName ); // Generates a list of keyword themes using the SuggestKeywordThemes method on the // SmartCampaignSuggestService. It is strongly recommended that you use this strategy for // generating keyword themes. $keywordThemes = self::getKeywordThemeSuggestions($googleAdsClient, $customerId, $suggestionInfo); // Optionally retrieves auto-complete suggestions for the given keyword text and adds them // to the list of keyword themes. if (!empty($keywordText)) { $keywordThemes = array_merge( $keywordThemes, self::getKeywordTextAutoCompletions($googleAdsClient, $keywordText) ); } // Maps the list of KeywordThemes to KeywordThemeInfos. $keywordThemeInfos = array_map(function (KeywordTheme $keywordTheme) { if ($keywordTheme->getKeywordThemeConstant()) { return new KeywordThemeInfo([ 'keyword_theme_constant' => $keywordTheme->getKeywordThemeConstant() ->getResourceName() ]); } elseif ($keywordTheme->getFreeFormKeywordTheme()) { return new KeywordThemeInfo([ 'free_form_keyword_theme' => $keywordTheme->getFreeFormKeywordTheme() ]); } else { throw new \UnexpectedValueException( 'A malformed KeywordTheme was encountered: ' . $keywordTheme->getKeywordTheme() ); } }, $keywordThemes); // Optionally includes any free-form keywords in verbatim. if (!empty($freeFormKeywordText)) { $keywordThemeInfos[] = new KeywordThemeInfo(['free_form_keyword_theme' => $freeFormKeywordText]); } // Includes the keyword suggestions in the overall SuggestionInfo object. $suggestionInfo = $suggestionInfo->setKeywordThemes($keywordThemeInfos);
Python
# The SmartCampaignSuggestionInfo object acts as the basis for many of the # entities necessary to create a Smart campaign. It will be reused a number # of times to retrieve suggestions for keyword themes, budget amount, # ad creatives, and campaign criteria. suggestion_info = get_smart_campaign_suggestion_info( client, business_profile_location, business_name ) # After creating a SmartCampaignSuggestionInfo object we first use it to # generate a list of keyword themes using the SuggestKeywordThemes method # on the SmartCampaignSuggestService. It is strongly recommended that you # use this strategy for generating keyword themes. keyword_themes = get_keyword_theme_suggestions( client, customer_id, suggestion_info ) # If a keyword text is given, retrieve keyword theme constant suggestions # from the KeywordThemeConstantService, map them to KeywordThemes, and # append them to the existing list. This logic should ideally only be used # if the suggestions from the get_keyword_theme_suggestions function are # insufficient. if keyword_text: keyword_themes.extend( get_keyword_text_auto_completions(client, keyword_text) ) # Map the KeywordThemes retrieved by the previous two steps to # KeywordThemeInfo instances. keyword_theme_infos = map_keyword_themes_to_keyword_infos( client, keyword_themes ) # If a free-form keyword text is given we create a KeywordThemeInfo instance # from it and add it to the existing list. if free_form_keyword_text: keyword_theme_infos.append( get_free_form_keyword_theme_info(client, free_form_keyword_text) ) # Now add the generated keyword themes to the suggestion info instance. suggestion_info.keyword_themes = keyword_theme_infos
小茹
# The SmartCampaignSuggestionInfo object acts as the basis for many of the # entities necessary to create a Smart campaign. It will be reused a number # of times to retrieve suggestions for keyword themes, budget amount, # ad creatives, and campaign criteria. suggestion_info = get_smart_campaign_suggestion_info( client, business_profile_location, business_name, ) # After creating a SmartCampaignSuggestionInfo object we first use it to # generate a list of keyword themes using the SuggestKeywordThemes method # on the SmartCampaignSuggestService. It is strongly recommended that you # use this strategy for generating keyword themes. keyword_themes = get_keyword_theme_suggestions( client, customer_id, suggestion_info, ) # If a keyword text is given, retrieve keyword theme constant suggestions # from the KeywordThemeConstantService, map them to KeywordThemes, and append # them to the existing list. This logic should ideally only be used if the # suggestions from the get_keyword_theme_suggestions function are # insufficient. if keyword_text keyword_themes += get_keyword_text_auto_completions( client, keyword_text, ) end # Map the KeywordThemeConstants retrieved by the previous two steps to # KeywordThemeInfo instances. keyword_theme_infos = map_keyword_themes_to_keyword_infos( client, keyword_themes, ) # If a free-form keyword text is given we create a KeywordThemeInfo instance # from it and add it to the existing list. if free_form_keyword_text keyword_theme_infos << get_freeform_keyword_theme_info( client, free_form_keyword_text, ) end # Now add the generated keyword themes to the suggestion info instance. suggestion_info.keyword_themes += keyword_theme_infos
Perl
# The SmartCampaignSuggestionInfo object acts as the basis for many of the # entities necessary to create a Smart campaign. It will be reused a number # of times to retrieve suggestions for keyword themes, budget amount, # ad creatives, and campaign criteria. my $suggestion_info = _get_smart_campaign_suggestion_info($business_profile_location, $business_name); # After creating a SmartCampaignSuggestionInfo object we first use it to # generate a list of keyword themes using the SuggestKeywordThemes method # on the SmartCampaignSuggestService. It is strongly recommended that you # use this strategy for generating keyword themes. my $keyword_themes = _get_keyword_theme_suggestions($api_client, $customer_id, $suggestion_info); # If a keyword text is given, retrieve keyword theme constant suggestions # from the KeywordThemeConstantService, map them to KeywordThemes, and # append them to the existing list. This logic should ideally only be used # if the suggestions from the get_keyword_theme_suggestions funtion are # insufficient. if (defined $keyword_text) { push @$keyword_themes, @{_get_keyword_text_auto_completions($api_client, $keyword_text)}; } # Map the KeywordThemeConstants retrieved by the previous two steps to # KeywordThemeInfo instances. my $keyword_theme_infos = _map_keyword_themes_to_infos($keyword_themes); # If a free-form keyword text is given we create a KeywordThemeInfo instance # from it and add it to the existing list. if (defined $free_form_keyword_text) { push @$keyword_theme_infos, _get_free_form_keyword_theme_info($free_form_keyword_text); } # Now add the generated keyword themes to the suggestion info instance. $suggestion_info->{keywordThemes} = $keyword_theme_infos;
取得建議的預算金額
SmartCampaignSuggestService 具備 SuggestSmartCampaignBudgetOptions 方法，可在指定一組關鍵字主題和商家詳細資料時，建議三個層級的每日預算選項。層級為 low、high 和 recommended，每個選項也包含預估每日點擊次數的下限和上限。
Java
private long getBudgetSuggestions( GoogleAdsClient googleAdsClient, long customerId, SmartCampaignSuggestionInfo suggestionInfo) { SuggestSmartCampaignBudgetOptionsRequest.Builder request = SuggestSmartCampaignBudgetOptionsRequest.newBuilder() .setCustomerId(String.valueOf(customerId)); // You can retrieve suggestions for an existing campaign by setting the // "campaign" field of the request equal to the resource name of a campaign // and leaving the rest of the request fields below unset: // request.setCampaign("INSERT_CAMPAIGN_RESOURCE_NAME_HERE"); // Uses the suggestion_info field instead, since these suggestions are for a new campaign. request.setSuggestionInfo(suggestionInfo); // Issues a request to retrieve a budget suggestion. try (SmartCampaignSuggestServiceClient client = googleAdsClient.getLatestVersion().createSmartCampaignSuggestServiceClient()) { SuggestSmartCampaignBudgetOptionsResponse response = client.suggestSmartCampaignBudgetOptions(request.build()); BudgetOption recommendation = response.getRecommended(); System.out.printf( "A daily budget amount of %d micros was suggested, garnering an estimated minimum of %d" + " clicks and an estimated maximum of %d per day.%n", recommendation.getDailyAmountMicros(), recommendation.getMetrics().getMinDailyClicks(), recommendation.getMetrics().getMaxDailyClicks()); return recommendation.getDailyAmountMicros(); } }
C#
/// <summary> /// Retrieves a suggested budget amount for a new budget. /// Using the SmartCampaignSuggestService to determine a daily budget for new and existing /// Smart campaigns is highly recommended because it helps the campaigns achieve optimal /// performance. /// </summary> /// <param name="client">The Google Ads client.</param> /// <param name="customerId">The Google Ads customer ID.</param> /// <param name="suggestionInfo"></param> /// <returns>A daily budget amount in micros.</returns> private long GetBudgetSuggestion(GoogleAdsClient client, long customerId, SmartCampaignSuggestionInfo suggestionInfo) { SmartCampaignSuggestServiceClient smartCampaignSuggestServiceClient = client.GetService (Services.V18.SmartCampaignSuggestService); SuggestSmartCampaignBudgetOptionsRequest request = new SuggestSmartCampaignBudgetOptionsRequest { CustomerId = customerId.ToString(), // You can retrieve suggestions for an existing campaign by setting the // "Campaign" field of the request to the resource name of a campaign and // leaving the rest of the request fields below unset: // Campaign = "INSERT_CAMPAIGN_RESOURCE_NAME_HERE", // Since these suggestions are for a new campaign, we're going to use the // SuggestionInfo field instead. SuggestionInfo = suggestionInfo, }; LocationInfo locationInfo = new LocationInfo { // Set the location to the resource name of the given geo target constant. GeoTargetConstant = ResourceNames.GeoTargetConstant(GEO_TARGET_CONSTANT) }; // Issue a request to retrieve a budget suggestion. SuggestSmartCampaignBudgetOptionsResponse response = smartCampaignSuggestServiceClient.SuggestSmartCampaignBudgetOptions(request); // Three tiers of options will be returned: "low", "high", and "recommended". // Here we will use the "recommended" option. The amount is specified in micros, where // one million is equivalent to one currency unit. Console.WriteLine($"A daily budget amount of " + $"{response.Recommended.DailyAmountMicros}" + $" was suggested, garnering an estimated minimum of " + $"{response.Recommended.Metrics.MinDailyClicks} clicks and an estimated " + $"maximum of {response.Recommended.Metrics.MaxDailyClicks} clicks per day."); return response.Recommended.DailyAmountMicros; }
PHP
private static function getBudgetSuggestion( GoogleAdsClient $googleAdsClient, int $customerId, SmartCampaignSuggestionInfo $suggestionInfo ): int { // Issues a request to retrieve a budget suggestion. $smartCampaignSuggestService = $googleAdsClient->getSmartCampaignSuggestServiceClient(); $response = $smartCampaignSuggestService->suggestSmartCampaignBudgetOptions( (new SuggestSmartCampaignBudgetOptionsRequest()) ->setCustomerId($customerId) // You can retrieve suggestions for an existing campaign by setting the "campaign" // field equal to the resource name of a campaign: // ->setCampaign('INSERT_CAMPAIGN_RESOURCE_NAME_HERE'); // Since these suggestions are for a new campaign, we're going to use the // suggestion_info field instead. ->setSuggestionInfo($suggestionInfo) ); // Three tiers of options will be returned, a "low", "high" and "recommended". Here we will // use the "recommended" option. The amount is specified in micros, where one million is // equivalent to one currency unit. $recommendation = $response->getRecommended(); printf( "A daily budget amount of %d micros was suggested, garnering an estimated minimum of " . "%d clicks and an estimated maximum of %d per day.%s", $recommendation->getDailyAmountMicros(), $recommendation->getMetrics()->getMinDailyClicks(), $recommendation->getMetrics()->getMaxDailyClicks(), PHP_EOL ); return $recommendation->getDailyAmountMicros(); }
Python
def get_budget_suggestion(client, customer_id, suggestion_info): """Retrieves a suggested budget amount for a new budget. Using the SmartCampaignSuggestService to determine a daily budget for new and existing Smart campaigns is highly recommended because it helps the campaigns achieve optimal performance. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. suggestion_info: a SmartCampaignSuggestionInfo instance with details about the business being advertised. Returns: a daily budget amount in micros. """ sc_suggest_service = client.get_service("SmartCampaignSuggestService") request = client.get_type("SuggestSmartCampaignBudgetOptionsRequest") request.customer_id = customer_id # You can retrieve suggestions for an existing campaign by setting the # "campaign" field of the request equal to the resource name of a campaign # and leaving the rest of the request fields below unset: # request.campaign = INSERT_CAMPAIGN_RESOURCE_NAME_HERE # Since these suggestions are for a new campaign, we're going to # use the suggestion_info field instead. request.suggestion_info = suggestion_info # Issue a request to retrieve a budget suggestion. response = sc_suggest_service.suggest_smart_campaign_budget_options( request=request ) # Three tiers of options will be returned, a "low", "high" and # "recommended". Here we will use the "recommended" option. The amount is # specified in micros, where one million is equivalent to one currency unit. recommendation = response.recommended print( f"A daily budget amount of {recommendation.daily_amount_micros} micros " "was suggested, garnering an estimated minimum of " f"{recommendation.metrics.min_daily_clicks} clicks and an estimated " f"maximum of {recommendation.metrics.max_daily_clicks} per day." ) return recommendation.daily_amount_micros
小茹
# Retrieves a suggested budget amount for a new budget. # # Using the SmartCampaignSuggestService to determine a daily budget for new # and existing Smart campaigns is highly recommended because it helps the # campaigns achieve optimal performance. def get_budget_suggestion(client, customer_id, suggestion_info) # Issues a request to retrieve a budget suggestion. response = client.service.smart_campaign_suggest.suggest_smart_campaign_budget_options( customer_id: customer_id, # You can retrieve suggestions for an existing campaign by setting the # "campaign" field of the request equal to the resource name of a campaign # and leaving the rest of the request fields below unset: # campaign: INSERT_CAMPAIGN_RESOURCE_NAME_HERE, # Since these suggestions are for a new campaign, we're going to # use the suggestion_info field instead. suggestion_info: suggestion_info, ) # Three tiers of options will be returned, a "low", "high" and # "recommended". Here we will use the "recommended" option. The amount is # specified in micros, where one million is equivalent to one currency unit. recommendation = response.recommended puts "A daily budget amount of #{recommendation.daily_amount_micros} micros" \ " was suggested, garnering an estimated minimum of" \ " #{recommendation.metrics.min_daily_clicks} clicks and an estimated" \ " maximum of #{recommendation.metrics.max_daily_clicks} per day." recommendation.daily_amount_micros end
Perl
# Retrieves a suggested budget amount for a new budget. # Using the SmartCampaignSuggestService to determine a daily budget for new and # existing Smart campaigns is highly recommended because it helps the campaigns # achieve optimal performance. sub _get_budget_suggestion { my ($api_client, $customer_id, $suggestion_info) = @_; my $request = Google::Ads::GoogleAds::V18::Services::SmartCampaignSuggestService::SuggestSmartCampaignBudgetOptionsRequest ->new({ customerId => $customer_id, # You can retrieve suggestions for an existing campaign by setting the # "campaign" field of the request to the resource name of a campaign and # leaving the rest of the request fields below unset: # campaign => "INSERT_CAMPAIGN_RESOURCE_NAME_HERE", # # Since these suggestions are for a new campaign, we're going to use the # "suggestion_info" field instead. suggestionInfo => $suggestion_info }); # Issue a request to retrieve a budget suggestion. my $response = $api_client->SmartCampaignSuggestService() ->suggest_smart_campaign_budget_options($request); # Three tiers of options will be returned: "low", "high", and "recommended". # Here we will use the "recommended" option. The amount is specified in micros, # where one million is equivalent to one currency unit. printf "A daily budget amount of %d was suggested, garnering an estimated " . "minimum of %d clicks and an estimated maximum of %d clicks per day.\n", $response->{recommended}{dailyAmountMicros}, $response->{recommended}{metrics}{minDailyClicks}, $response->{recommended}{metrics}{maxDailyClicks}; return $response->{recommended}{dailyAmountMicros}; }
取得建議的廣告文字素材資源
SmartCampaignSuggestService 有 SuggestSmartCampaignAd 方法，可傳回 SmartCampaignAdInfo 例項，其中包含最多三個廣告標題和兩則說明的建議，可用於智慧廣告活動廣告。每個標題和說明都會包含在附加至 SmartCampaignAdInfo 的 AdTextAsset 例項欄位中。
這個方法可能不會傳回任何建議，或是傳回的 AdTextAsset 例項可能會將空字串設為 text 欄位值。建議您先詳閱這些建議，再實際製作廣告，確保系統產生的廣告一律至少包含 3 個廣告標題和 2 則說明。如果未達這個下限，或是任一素材資源文字太短，要求就會失敗並產生錯誤。
廣告素材資源建議大多源自於網站內容，因此如果 SmartCampaignSuggestionInfo 例項中未指定 final_url，則系統只會根據要求中提供的關鍵字主題產生建議。
Java
private SmartCampaignAdInfo getAdSuggestions( GoogleAdsClient googleAdsClient, long customerId, SmartCampaignSuggestionInfo suggestionInfo) { // Unlike the SuggestSmartCampaignBudgetOptions method, it's only possible to use // suggestion_info to retrieve ad creative suggestions. // Issues a request to retrieve ad creative suggestions. try (SmartCampaignSuggestServiceClient smartCampaignSuggestService = googleAdsClient.getLatestVersion().createSmartCampaignSuggestServiceClient()) { SuggestSmartCampaignAdResponse response = smartCampaignSuggestService.suggestSmartCampaignAd( SuggestSmartCampaignAdRequest.newBuilder() .setCustomerId(Long.toString(customerId)) .setSuggestionInfo(suggestionInfo) .build()); // The SmartCampaignAdInfo object in the response contains a list of up to three headlines // and two descriptions. Note that some of the suggestions may have empty strings as text. // Before setting these on the ad you should review them and filter out any empty values. SmartCampaignAdInfo adSuggestions = response.getAdInfo(); for (AdTextAsset headline : adSuggestions.getHeadlinesList()) { System.out.println(!headline.getText().isEmpty() ? headline.getText() : "None"); } for (AdTextAsset description : adSuggestions.getDescriptionsList()) { System.out.println(!description.getText().isEmpty() ? description.getText() : "None"); } return adSuggestions; } }
C#
/// <summary> /// Retrieves creative suggestions for a Smart campaign ad. /// /// Using the SmartCampaignSuggestService to suggest creatives for new /// and existing Smart campaigns is highly recommended because it helps /// the campaigns achieve optimal performance. /// </summary> /// <param name="client"></param> /// <param name="customerId">The Google Ads customer ID.</param> /// <param name="suggestionInfo">a SmartCampaignSuggestionInfo instance /// with details about the business being advertised.</param> /// <returns>A SmartCampaignAdInfo instance with suggested headlines and /// descriptions.</returns> private SmartCampaignAdInfo GetAdSuggestions(GoogleAdsClient client, long customerId, SmartCampaignSuggestionInfo suggestionInfo) { SmartCampaignSuggestServiceClient smartCampaignSuggestService = client.GetService(Services.V18.SmartCampaignSuggestService); SuggestSmartCampaignAdRequest request = new SuggestSmartCampaignAdRequest { CustomerId = customerId.ToString(), // Unlike the SuggestSmartCampaignBudgetOptions method, it's only possible to // use suggestion_info to retrieve ad creative suggestions. SuggestionInfo = suggestionInfo }; // Issue a request to retrieve ad creative suggestions. SuggestSmartCampaignAdResponse response = smartCampaignSuggestService.SuggestSmartCampaignAd(request); // The SmartCampaignAdInfo object in the response contains a list of up to // three headlines and two descriptions. Note that some of the suggestions // may have empty strings as text. Before setting these on the ad you should // review them and filter out any empty values. SmartCampaignAdInfo adSuggestions = response.AdInfo; if (adSuggestions != null) { Console.WriteLine($"The following headlines were suggested:"); foreach (AdTextAsset headline in adSuggestions.Headlines) { Console.WriteLine($"\t{headline.Text}"); } Console.WriteLine($"And the following descriptions were suggested:"); foreach (AdTextAsset description in adSuggestions.Descriptions) { Console.WriteLine($"\t{description.Text}"); } } else { Console.WriteLine("No ad suggestions were found."); adSuggestions = new SmartCampaignAdInfo(); } return adSuggestions; }
PHP
private static function getAdSuggestions( GoogleAdsClient $googleAdsClient, int $customerId, SmartCampaignSuggestionInfo $suggestionInfo ) { // Unlike the SuggestSmartCampaignBudgetOptions method, it's only possible to use // suggestion_info to retrieve ad creative suggestions. // Issues a request to retrieve ad creative suggestions. $smartCampaignSuggestService = $googleAdsClient->getSmartCampaignSuggestServiceClient(); $response = $smartCampaignSuggestService->suggestSmartCampaignAd( (new SuggestSmartCampaignAdRequest()) ->setCustomerId($customerId) ->setSuggestionInfo($suggestionInfo) ); // The SmartCampaignAdInfo object in the response contains a list of up to three headlines // and two descriptions. Note that some of the suggestions may have empty strings as text. // Before setting these on the ad you should review them and filter out any empty values. $adSuggestions = $response->getAdInfo(); if (is_null($adSuggestions)) { return null; } print 'The following headlines were suggested:' . PHP_EOL; foreach ($adSuggestions->getHeadlines() as $headline) { print "\t" . ($headline->getText() ?: 'None') . PHP_EOL; } print 'And the following descriptions were suggested:' . PHP_EOL; foreach ($adSuggestions->getDescriptions() as $description) { print "\t" . ($description->getText() ?: 'None') . PHP_EOL; } return $adSuggestions; }
Python
def get_ad_suggestions(client, customer_id, suggestion_info): """Retrieves creative suggestions for a Smart campaign ad. Using the SmartCampaignSuggestService to suggest creatives for new and existing Smart campaigns is highly recommended because it helps the campaigns achieve optimal performance. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. suggestion_info: a SmartCampaignSuggestionInfo instance with details about the business being advertised. Returns: a SmartCampaignAdInfo instance with suggested headlines and descriptions. """ sc_suggest_service = client.get_service("SmartCampaignSuggestService") request = client.get_type("SuggestSmartCampaignAdRequest") request.customer_id = customer_id # Unlike the SuggestSmartCampaignBudgetOptions method, it's only possible # to use suggestion_info to retrieve ad creative suggestions. request.suggestion_info = suggestion_info # Issue a request to retrieve ad creative suggestions. response = sc_suggest_service.suggest_smart_campaign_ad(request=request) # The SmartCampaignAdInfo object in the response contains a list of up to # three headlines and two descriptions. Note that some of the suggestions # may have empty strings as text. Before setting these on the ad you should # review them and filter out any empty values. ad_suggestions = response.ad_info print("The following headlines were suggested:") for headline in ad_suggestions.headlines: print(f"\t{headline.text or '<None>'}") print("And the following descriptions were suggested:") for description in ad_suggestions.descriptions: print(f"\t{description.text or '<None>'}") return ad_suggestions
小茹
# Retrieves creative suggestions for a Smart campaign ad. # # Using the SmartCampaignSuggestService to suggest creatives for new and # existing Smart campaigns is highly recommended because it helps the # campaigns achieve optimal performance. def get_ad_suggestions(client, customer_id, suggestion_info) # Issue a request to retrieve ad creative suggestions. response = client.service.smart_campaign_suggest.suggest_smart_campaign_ad( customer_id: customer_id, # Unlike the SuggestSmartCampaignBudgetOptions method, it's only possible # to use suggestion_info to retrieve ad creative suggestions. suggestion_info: suggestion_info, ) # The SmartCampaignAdInfo object in the response contains a list of up to # three headlines and two descriptions. Note that some of the suggestions # may have empty strings as text. Before setting these on the ad you should # review them and filter out any empty values. ad_suggestions = response.ad_info # If there are no suggestions, the response will be blank. return nil if ad_suggestions.nil? puts 'The following headlines were suggested:' ad_suggestions.headlines.each do |headline| puts "\t#{headline.text || '<None>'}" end puts 'And the following descriptions were suggested:' ad_suggestions.descriptions.each do |description| puts "\t#{description.text || '<None>'}" end ad_suggestions end
Perl
# Retrieves creative suggestions for a Smart campaign ad. # Using the SmartCampaignSuggestService to suggest creatives for new and # existing Smart campaigns is highly recommended because it helps the campaigns # achieve optimal performance. sub _get_ad_suggestions { my ($api_client, $customer_id, $suggestion_info) = @_; # Issue a request to retrieve ad creative suggestions. my $response = $api_client->SmartCampaignSuggestService()->suggest_smart_campaign_ad( Google::Ads::GoogleAds::V18::Services::SmartCampaignSuggestService::SuggestSmartCampaignAdRequest ->new({ customerId => $customer_id, # Unlike the SuggestSmartCampaignBudgetOptions method, it's only # possible to use suggestion_info to retrieve ad creative suggestions. suggestionInfo => $suggestion_info })); # The SmartCampaignAdInfo object in the response contains a list of up to # three headlines and two descriptions. Note that some of the suggestions # may have empty strings as text. Before setting these on the ad you should # review them and filter out any empty values. my $ad_suggestions = $response->{adInfo}; printf "The following headlines were suggested:\n"; foreach my $headline (@{$ad_suggestions->{headlines}}) { printf "\t%s\n", defined $headline->{text} ? $headline->{text} : "<None>"; } printf "And the following descriptions were suggested:\n"; foreach my $description (@{$ad_suggestions->{descriptions}}) { printf "\t%s\n", defined $description->{text} ? $description->{text} : "<None>"; } return $ad_suggestions; }