Grup aset Performa Maksimal dibuat dari gambar, judul, deskripsi, dan video yang Anda tambahkan saat membuat kampanye Performa Maksimal. Untuk mengoptimalkan performa iklan, sistem akan memilih dan menggabungkan aset Anda secara cerdas agar paling sesuai dengan saluran Google Ads tertentu (seperti YouTube, Gmail, atau Penelusuran) tempat iklan Anda ditampilkan.
Grup aset tidak dapat dibagikan antar-kampanye. Setiap kampanye memerlukan setidaknya satu grup aset. Maksimal 100 grup aset per kampanye.
Grup aset
Grup aset adalah kumpulan aset yang berfokus pada tema atau terkait dengan target audiens. Grup aset digunakan untuk menyusun semua iklan dan membuat inventaris untuk semua format iklan yang relevan untuk tujuan iklan Anda. Pelajari grup aset lebih lanjut.
Grup aset berisi satu atau beberapa URL final. Setidaknya satu URL final diperlukan.
Gunakan URL yang paling relevan dengan jalur konversi untuk grup aset dan tujuan kampanye tertentu. URL final grup aset tidak dapat
dikecualikan dari kriteria kampanye WEBPAGE
.
Menautkan grup aset ke aset
AssetGroup
ditautkan ke
Asset
dengan membuat
AssetGroupAsset
baru dan memberikan hal berikut:
- Nama resource
AssetGroup
- Nama resource
Asset
AssetFieldType
dariAsset
diAssetGroup
AssetGroup
dapat ditautkan ke beberapa objek Asset
. Asset
dapat
dihubungkan ke beberapa grup aset. Satu Asset
dapat memiliki jenis kolom yang berbeda di
objek AssetGroup
yang berbeda.
Operasi AssetGroup
harus bersifat atomik.
Kegagalan sebagian tidak didukung.
Grup aset tidak dapat diubah dalam
proses batch.
Menautkan grup aset ke aset di kampanye retail Performa Maksimal
Anda dapat membuat objek AssetGroup
di kampanye retail Performa Maksimal tanpa
memenuhi
persyaratan aset minimum.
Namun, upaya untuk menautkan Asset
ke AssetGroup
menggunakan
AssetGroupAsset
di kampanye Performa Maksimal apa pun akan memicu semua persyaratan
aset diterapkan. Dengan kata lain, objek AssetGroup
di kampanye retail Performa Maksimal hanya dapat berada dalam dua status:
- Tanpa objek
Asset
tertaut - Memenuhi semua persyaratan
Asset
Sebagai praktik terbaik, sebaiknya upload aset untuk memaksimalkan jangkauan di seluruh inventaris. Namun, Anda harus menautkan semua aset yang diperlukan dalam satu permintaan, dan Anda tidak dapat menambahkan aset ke grup aset satu per satu dengan permintaan terpisah.
Java
/** Creates a list of MutateOperations that create a new AssetGroup. */ private List<MutateOperation> createAssetGroupOperations( long customerId, String assetGroupResourceName, List<String> headlineAssetResourceNames, List<String> descriptionAssetResourceNames, boolean brandGuidelinesEnabled) throws IOException { List<MutateOperation> mutateOperations = new ArrayList<>(); String campaignResourceName = ResourceNames.campaign(customerId, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID); // Creates the AssetGroup. AssetGroup assetGroup = AssetGroup.newBuilder() .setName("Performance Max asset group #" + getPrintableDateTime()) .setCampaign(campaignResourceName) .addFinalUrls("http://www.example.com") .addFinalMobileUrls("http://www.example.com") .setStatus(AssetGroupStatus.PAUSED) .setResourceName(assetGroupResourceName) .build(); AssetGroupOperation assetGroupOperation = AssetGroupOperation.newBuilder().setCreate(assetGroup).build(); mutateOperations.add( MutateOperation.newBuilder().setAssetGroupOperation(assetGroupOperation).build()); // For the list of required assets for a Performance Max campaign, see // https://developers.google.com/google-ads/api/docs/performance-max/assets // An AssetGroup is linked to an Asset by creating a new AssetGroupAsset // and providing: // the resource name of the AssetGroup // the resource name of the Asset // the field_type of the Asset in this AssetGroup. // To learn more about AssetGroups, see // https://developers.google.com/google-ads/api/docs/performance-max/asset-groups // Links the previously created multiple text assets. // Links the headline assets. for (String resourceName : headlineAssetResourceNames) { mutateOperations.add( createAssetGroupAssetMutateOperation( AssetFieldType.HEADLINE, resourceName, assetGroupResourceName)); } // Links the description assets. for (String resourceName : descriptionAssetResourceNames) { mutateOperations.add( createAssetGroupAssetMutateOperation( AssetFieldType.DESCRIPTION, resourceName, assetGroupResourceName)); } // Creates and links the long headline text asset. List<MutateOperation> createAndLinkTextAssetOperations = createAndLinkTextAsset(customerId, "Travel the World", AssetFieldType.LONG_HEADLINE); mutateOperations.addAll(createAndLinkTextAssetOperations); // Creates and links the business name and logo assets. List<MutateOperation> createAndLinkBrandAssets = createAndLinkBrandAssets( customerId, brandGuidelinesEnabled, "Interplanetary Cruises", "https://gaagl.page.link/bjYi", "Marketing Logo"); mutateOperations.addAll(createAndLinkBrandAssets); // Creates and links the image assets. // Creates and links the Marketing Image Asset. createAndLinkTextAssetOperations = createAndLinkImageAsset( customerId, "https://gaagl.page.link/Eit5", AssetFieldType.MARKETING_IMAGE, "Marketing Image"); mutateOperations.addAll(createAndLinkTextAssetOperations); // Creates and links the Square Marketing Image Asset. createAndLinkTextAssetOperations = createAndLinkImageAsset( customerId, "https://gaagl.page.link/bjYi", AssetFieldType.SQUARE_MARKETING_IMAGE, "Square Marketing Image"); mutateOperations.addAll(createAndLinkTextAssetOperations); return mutateOperations; }
C#
/// <summary> /// Creates a list of MutateOperations that create a new asset_group. /// </summary> /// <param name="campaignResourceName">The campaign resource name.</param> /// <param name="assetGroupResourceName">The asset group resource name.</param> /// <param name="headlineAssetResourceNames">The headline asset resource names.</param> /// <param name="descriptionAssetResourceNames">The description asset resource /// names.</param> /// <param name="resourceNameGenerator">A generator for unique temporary ID's.</param> /// <param name="config">The Google Ads config.</param> /// <param name="brandGuidelinesEnabled">Whether or not to enable brand guidelines.</param> /// <returns>A list of MutateOperations that create the new asset group.</returns> private List<MutateOperation> CreateAssetGroupOperations( string campaignResourceName, string assetGroupResourceName, List<string> headlineAssetResourceNames, List<string> descriptionAssetResourceNames, AssetTemporaryResourceNameGenerator resourceNameGenerator, GoogleAdsConfig config, bool brandGuidelinesEnabled) { List<MutateOperation> operations = new List<MutateOperation>(); // Create the AssetGroup operations.Add( new MutateOperation() { AssetGroupOperation = new AssetGroupOperation() { Create = new AssetGroup() { Name = "Performance Max asset group #" + ExampleUtilities.GetRandomString(), Campaign = campaignResourceName, FinalUrls = { "http://www.example.com" }, FinalMobileUrls = { "http://www.example.com" }, Status = AssetGroupStatus.Paused, ResourceName = assetGroupResourceName } } } ); // For the list of required assets for a Performance Max campaign, see // https://developers.google.com/google-ads/api/docs/performance-max/assets // An AssetGroup is linked to an Asset by creating a new AssetGroupAsset // and providing: // the resource name of the AssetGroup // the resource name of the Asset // the field_type of the Asset in this AssetGroup. // // To learn more about AssetGroups, see // https://developers.google.com/google-ads/api/docs/performance-max/asset-groups // Link the previously created multiple text assets. // Link the headline assets. foreach (string resourceName in headlineAssetResourceNames) { operations.Add( new MutateOperation() { AssetGroupAssetOperation = new AssetGroupAssetOperation() { Create = new AssetGroupAsset() { FieldType = AssetFieldType.Headline, AssetGroup = assetGroupResourceName, Asset = resourceName } } } ); } // Link the description assets. foreach (string resourceName in descriptionAssetResourceNames) { operations.Add( new MutateOperation() { AssetGroupAssetOperation = new AssetGroupAssetOperation() { Create = new AssetGroupAsset() { FieldType = AssetFieldType.Description, AssetGroup = assetGroupResourceName, Asset = resourceName } } } ); } // Create and link the brand assets. operations.AddRange( CreateAndLinkBrandAssets( assetGroupResourceName, campaignResourceName, resourceNameGenerator, "Interplanetary Cruises", "https://gaagl.page.link/bjYi", "Marketing Logo", config, brandGuidelinesEnabled ) ); // Create and link the long headline text asset. operations.AddRange( CreateAndLinkTextAsset( assetGroupResourceName, resourceNameGenerator.Next(), "Travel the World", AssetFieldType.LongHeadline ) ); // Create and link the image assets. // Create and link the Marketing Image Asset. operations.AddRange( CreateAndLinkImageAsset( assetGroupResourceName, resourceNameGenerator.Next(), "https://gaagl.page.link/Eit5", AssetFieldType.MarketingImage, "Marketing Image", config ) ); // Create and link the Square Marketing Image Asset. operations.AddRange( CreateAndLinkImageAsset( assetGroupResourceName, resourceNameGenerator.Next(), "https://gaagl.page.link/bjYi", AssetFieldType.SquareMarketingImage, "Square Marketing Image", config ) ); return operations; }
PHP
private static function createAssetGroupOperations( int $customerId, array $headlineAssetResourceNames, array $descriptionAssetResourceNames, bool $brandGuidelinesEnabled ): array { $operations = []; // Creates a new mutate operation that creates an asset group operation. $operations[] = new MutateOperation([ 'asset_group_operation' => new AssetGroupOperation([ 'create' => new AssetGroup([ 'resource_name' => ResourceNames::forAssetGroup( $customerId, self::ASSET_GROUP_TEMPORARY_ID ), 'name' => 'Performance Max asset group #' . Helper::getPrintableDatetime(), 'campaign' => ResourceNames::forCampaign( $customerId, self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ), 'final_urls' => ['http://www.example.com'], 'final_mobile_urls' => ['http://www.example.com'], 'status' => AssetGroupStatus::PAUSED ]) ]) ]); // For the list of required assets for a Performance Max campaign, see // https://developers.google.com/google-ads/api/docs/performance-max/assets // An AssetGroup is linked to an Asset by creating a new AssetGroupAsset // and providing: // - the resource name of the AssetGroup // - the resource name of the Asset // - the field_type of the Asset in this AssetGroup // // To learn more about AssetGroups, see // https://developers.google.com/google-ads/api/docs/performance-max/asset-groups. // Links the previously created multiple text assets. // Links the headline assets. foreach ($headlineAssetResourceNames as $resourceName) { $operations[] = new MutateOperation([ 'asset_group_asset_operation' => new AssetGroupAssetOperation([ 'create' => new AssetGroupAsset([ 'asset' => $resourceName, 'asset_group' => ResourceNames::forAssetGroup( $customerId, self::ASSET_GROUP_TEMPORARY_ID ), 'field_type' => AssetFieldType::HEADLINE ]) ]) ]); } // Links the description assets. foreach ($descriptionAssetResourceNames as $resourceName) { $operations[] = new MutateOperation([ 'asset_group_asset_operation' => new AssetGroupAssetOperation([ 'create' => new AssetGroupAsset([ 'asset' => $resourceName, 'asset_group' => ResourceNames::forAssetGroup( $customerId, self::ASSET_GROUP_TEMPORARY_ID ), 'field_type' => AssetFieldType::DESCRIPTION ]) ]) ]); } // Creates and links the long headline text asset. $operations = array_merge($operations, self::createAndLinkTextAsset( $customerId, 'Travel the World', AssetFieldType::LONG_HEADLINE )); // Creates and links the business name text asset. $operations = array_merge($operations, self::createAndLinkBrandAssets( $customerId, $brandGuidelinesEnabled, 'Interplanetary Cruises', 'https://gaagl.page.link/bjYi', 'Marketing Logo' )); // Creates and links the image assets. // Creates and links the Marketing Image Asset. $operations = array_merge($operations, self::createAndLinkImageAsset( $customerId, 'https://gaagl.page.link/Eit5', AssetFieldType::MARKETING_IMAGE, 'Marketing Image' )); // Creates and links the Square Marketing Image Asset. $operations = array_merge($operations, self::createAndLinkImageAsset( $customerId, 'https://gaagl.page.link/bjYi', AssetFieldType::SQUARE_MARKETING_IMAGE, 'Square Marketing Image' )); return $operations; }
Python
def create_asset_group_operation( client, customer_id, headline_asset_resource_names, description_asset_resource_names, brand_guidelines_enabled, ): """Creates a list of MutateOperations that create a new asset_group. A temporary ID will be assigned to this asset group so that it can be referenced by other objects being created in the same Mutate request. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. headline_asset_resource_names: a list of headline resource names. description_asset_resource_names: a list of description resource names. brand_guidelines_enabled: a boolean value indicating if the campaign is enabled for brand guidelines. Returns: MutateOperations that create a new asset group and related assets. """ asset_group_service = client.get_service("AssetGroupService") campaign_service = client.get_service("CampaignService") operations = [] # Create the AssetGroup mutate_operation = client.get_type("MutateOperation") asset_group = mutate_operation.asset_group_operation.create asset_group.name = f"Performance Max asset group #{uuid4()}" asset_group.campaign = campaign_service.campaign_path( customer_id, _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ) asset_group.final_urls.append("http://www.example.com") asset_group.final_mobile_urls.append("http://www.example.com") asset_group.status = client.enums.AssetGroupStatusEnum.PAUSED asset_group.resource_name = asset_group_service.asset_group_path( customer_id, _ASSET_GROUP_TEMPORARY_ID, ) operations.append(mutate_operation) # For the list of required assets for a Performance Max campaign, see # https://developers.google.com/google-ads/api/docs/performance-max/assets # An AssetGroup is linked to an Asset by creating a new AssetGroupAsset # and providing: # the resource name of the AssetGroup # the resource name of the Asset # the field_type of the Asset in this AssetGroup. # # To learn more about AssetGroups, see # https://developers.google.com/google-ads/api/docs/performance-max/asset-groups # Link the previously created multiple text assets. # Link the headline assets. for resource_name in headline_asset_resource_names: mutate_operation = client.get_type("MutateOperation") asset_group_asset = mutate_operation.asset_group_asset_operation.create asset_group_asset.field_type = client.enums.AssetFieldTypeEnum.HEADLINE asset_group_asset.asset_group = asset_group_service.asset_group_path( customer_id, _ASSET_GROUP_TEMPORARY_ID, ) asset_group_asset.asset = resource_name operations.append(mutate_operation) # Link the description assets. for resource_name in description_asset_resource_names: mutate_operation = client.get_type("MutateOperation") asset_group_asset = mutate_operation.asset_group_asset_operation.create asset_group_asset.field_type = client.enums.AssetFieldTypeEnum.DESCRIPTION asset_group_asset.asset_group = asset_group_service.asset_group_path( customer_id, _ASSET_GROUP_TEMPORARY_ID, ) asset_group_asset.asset = resource_name operations.append(mutate_operation) # Create and link the long headline text asset. mutate_operations = create_and_link_text_asset( client, customer_id, "Travel the World", client.enums.AssetFieldTypeEnum.LONG_HEADLINE, ) operations.extend(mutate_operations) # Create and link the business name and logo asset. mutate_operations = create_and_link_brand_assets( client, customer_id, brand_guidelines_enabled, "Interplanetary Cruises", "https://gaagl.page.link/bjYi", "Marketing Logo", ) operations.extend(mutate_operations) # Create and link the image assets. # Create and link the Marketing Image Asset. mutate_operations = create_and_link_image_asset( client, customer_id, "https://gaagl.page.link/Eit5", client.enums.AssetFieldTypeEnum.MARKETING_IMAGE, "Marketing Image", ) operations.extend(mutate_operations) # Create and link the Square Marketing Image Asset. mutate_operations = create_and_link_image_asset( client, customer_id, "https://gaagl.page.link/bjYi", client.enums.AssetFieldTypeEnum.SQUARE_MARKETING_IMAGE, "Square Marketing Image", ) operations.extend(mutate_operations) return operations
Ruby
# Creates a list of MutateOperations that create a new asset_group. # # A temporary ID will be assigned to this asset group so that it can # be referenced by other objects being created in the same Mutate request. def create_asset_group_operation( client, customer_id, headline_asset_resource_names, description_asset_resource_names, brand_guidelines_enabled) operations = [] # Create the AssetGroup operations << client.operation.mutate do |m| m.asset_group_operation = client.operation.create_resource.asset_group do |ag| ag.name = "Performance Max asset group #{SecureRandom.uuid}" ag.campaign = client.path.campaign( customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID) ag.final_urls << "http://www.example.com" ag.final_mobile_urls << "http://www.example.com" ag.status = :PAUSED ag.resource_name = client.path.asset_group( customer_id, ASSET_GROUP_TEMPORARY_ID) end end # For the list of required assets for a Performance Max campaign, see # https://developers.google.com/google-ads/api/docs/performance-max/assets # # An AssetGroup is linked to an Asset by creating a new AssetGroupAsset # and providing: # the resource name of the AssetGroup # the resource name of the Asset # the field_type of the Asset in this AssetGroup. # # To learn more about AssetGroups, see # https://developers.google.com/google-ads/api/docs/performance-max/asset-groups # Link the previously created multiple text assets. # Link the headline assets. headline_asset_resource_names.each do |resource_name| operations << client.operation.mutate do |m| m.asset_group_asset_operation = client.operation.create_resource .asset_group_asset do |aga| aga.field_type = :HEADLINE aga.asset_group = client.path.asset_group( customer_id, ASSET_GROUP_TEMPORARY_ID) aga.asset = resource_name end end end # Link the description assets. description_asset_resource_names.each do |resource_name| operations << client.operation.mutate do |m| m.asset_group_asset_operation = client.operation.create_resource .asset_group_asset do |aga| aga.field_type = :DESCRIPTION aga.asset_group = client.path.asset_group( customer_id, ASSET_GROUP_TEMPORARY_ID) aga.asset = resource_name end end end # Create and link the long headline text asset. operations += create_and_link_text_asset( client, customer_id, "Travel the World", :LONG_HEADLINE) # Create and link the business name and logo asset. operations += create_and_link_brand_assets( client, customer_id, brand_guidelines_enabled, "Interplanetary Cruises", "https://gaagl.page.link/bjYi", "Marketing Logo") # Create and link the image assets. # Create and link the Marketing Image Asset. operations += create_and_link_image_asset( client, customer_id, "https://gaagl.page.link/Eit5", :MARKETING_IMAGE, "Marketing Image") # Create and link the Square Marketing Image Asset. operations += create_and_link_image_asset( client, customer_id, "https://gaagl.page.link/bjYi", :SQUARE_MARKETING_IMAGE, "Square Marketing Image") operations end
Perl
sub create_asset_group_operations { my ( $customer_id, $headline_asset_resource_names, $description_asset_resource_names, $brand_guidelines_enabled ) = @_; my $operations = []; # Create a mutate operation that creates an asset group operation. push @$operations, Google::Ads::GoogleAds::V19::Services::GoogleAdsService::MutateOperation-> new({ assetGroupOperation => Google::Ads::GoogleAds::V19::Services::AssetGroupService::AssetGroupOperation ->new({ create => Google::Ads::GoogleAds::V19::Resources::AssetGroup->new({ resourceName => Google::Ads::GoogleAds::V19::Utils::ResourceNames::asset_group( $customer_id, ASSET_GROUP_TEMPORARY_ID ), name => "Performance Max asset group #" . uniqid(), campaign => Google::Ads::GoogleAds::V19::Utils::ResourceNames::campaign( $customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ), finalUrls => ["http://www.example.com"], finalMobileUrls => ["http://www.example.com"], status => Google::Ads::GoogleAds::V19::Enums::AssetGroupStatusEnum::PAUSED })})}); # For the list of required assets for a Performance Max campaign, see # https://developers.google.com/google-ads/api/docs/performance-max/assets. # An AssetGroup is linked to an Asset by creating a new AssetGroupAsset # and providing: # - the resource name of the AssetGroup # - the resource name of the Asset # - the fieldType of the Asset in this AssetGroup # # To learn more about AssetGroups, see # https://developers.google.com/google-ads/api/docs/performance-max/asset-groups. # Link the previously created multiple text assets. # Link the headline assets. foreach my $resource_name (@$headline_asset_resource_names) { push @$operations, Google::Ads::GoogleAds::V19::Services::GoogleAdsService::MutateOperation ->new({ assetGroupAssetOperation => Google::Ads::GoogleAds::V19::Services::AssetGroupAssetService::AssetGroupAssetOperation ->new({ create => Google::Ads::GoogleAds::V19::Resources::AssetGroupAsset->new({ asset => $resource_name, assetGroup => Google::Ads::GoogleAds::V19::Utils::ResourceNames::asset_group( $customer_id, ASSET_GROUP_TEMPORARY_ID ), fieldType => HEADLINE })})}); } # Link the description assets. foreach my $resource_name (@$description_asset_resource_names) { push @$operations, Google::Ads::GoogleAds::V19::Services::GoogleAdsService::MutateOperation ->new({ assetGroupAssetOperation => Google::Ads::GoogleAds::V19::Services::AssetGroupAssetService::AssetGroupAssetOperation ->new({ create => Google::Ads::GoogleAds::V19::Resources::AssetGroupAsset->new({ asset => $resource_name, assetGroup => Google::Ads::GoogleAds::V19::Utils::ResourceNames::asset_group( $customer_id, ASSET_GROUP_TEMPORARY_ID ), fieldType => DESCRIPTION })})}); } # Create and link the long headline text asset. push @$operations, @{create_and_link_text_asset($customer_id, "Travel the World", LONG_HEADLINE)}; # Create and link the business name and logo asset. push @$operations, @{ create_and_link_brand_assets( $customer_id, $brand_guidelines_enabled, "Interplanetary Cruises", "https://gaagl.page.link/bjYi", "Marketing Logo" )}; # Create and link the image assets. # Create and link the marketing image asset. push @$operations, @{ create_and_link_image_asset( $customer_id, "https://gaagl.page.link/Eit5", MARKETING_IMAGE, "Marketing Image" )}; # Create and link the square marketing image asset. push @$operations, @{ create_and_link_image_asset( $customer_id, "https://gaagl.page.link/bjYi", SQUARE_MARKETING_IMAGE, "Square Marketing Image" )}; return $operations; }
Melihat pratinjau iklan untuk grup aset
Setelah membuat grup aset dan menautkan aset ke grup tersebut, Anda dapat membuat pratinjau yang dapat dibagikan untuk menampilkan tampilan iklan yang dibuat dari setiap grup aset.
Dengan meneruskan ID grup aset ke ShareablePreviewService.GenerateShareablePreviews, Anda dapat mengambil URL pratinjau iklan yang akan dibagikan kepada pengguna, beserta stempel waktu habis masa berlakunya.
Beberapa grup aset
Anda dapat membuat grup aset unik untuk URL final yang berbeda jika aset tersebut tidak cukup umum untuk digunakan di seluruh URL dalam domain dan Anda menggunakan perluasan URL.
Anda juga dapat membuat beberapa grup aset untuk URL final yang sama jika ingin menyesuaikan aset menurut audiens. Anda juga dapat membuat beberapa grup aset per tema.