실적 최대화 캠페인에는 확장 소재와 관련하여 몇 가지 고유한 특성이 있습니다.
- 다양한 유형의 애셋이 필요한 최소 수량이 있습니다.
- 확장 소재는 실적 최대화 캠페인에서 고유한
AssetGroup
이라는 컬렉션으로 그룹화됩니다. - 일부 애셋은 머신러닝에 의해 자동으로 생성될 수 있습니다.
코드 예시
다음 코드 스니펫은 새 요청에서 필요한 반복 애셋을 만드는 방법을 보여줍니다.
Java
/** Creates multiple text assets and returns the list of resource names. */ private List<String> createMultipleTextAssets( GoogleAdsClient googleAdsClient, long customerId, List<String> texts) { List<MutateOperation> mutateOperations = new ArrayList<>(); for (String text : texts) { Asset asset = Asset.newBuilder().setTextAsset(TextAsset.newBuilder().setText(text)).build(); AssetOperation assetOperation = AssetOperation.newBuilder().setCreate(asset).build(); mutateOperations.add(MutateOperation.newBuilder().setAssetOperation(assetOperation).build()); } List<String> assetResourceNames = new ArrayList<>(); // Creates the service client. try (GoogleAdsServiceClient googleAdsServiceClient = googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) { // Sends the operations in a single Mutate request. MutateGoogleAdsResponse response = googleAdsServiceClient.mutate(Long.toString(customerId), mutateOperations); for (MutateOperationResponse result : response.getMutateOperationResponsesList()) { if (result.hasAssetResult()) { assetResourceNames.add(result.getAssetResult().getResourceName()); } } printResponseDetails(response); } return assetResourceNames; }
C#
/// <summary> /// Creates multiple text assets and returns the list of resource names. /// </summary> /// <param name="client">The Google Ads Client.</param> /// <param name="customerId">The customer's ID.</param> /// <param name="texts">The texts to add.</param> /// <returns>A list of asset resource names.</returns> private List<string> CreateMultipleTextAssets( GoogleAdsClient client, long customerId, string[] texts) { // Get the GoogleAdsService. GoogleAdsServiceClient googleAdsServiceClient = client.GetService(Services.V17.GoogleAdsService); MutateGoogleAdsRequest request = new MutateGoogleAdsRequest() { CustomerId = customerId.ToString() }; foreach (string text in texts) { request.MutateOperations.Add( new MutateOperation() { AssetOperation = new AssetOperation() { Create = new Asset() { TextAsset = new TextAsset() { Text = text } } } } ); } // Send the operations in a single Mutate request. MutateGoogleAdsResponse response = googleAdsServiceClient.Mutate(request); List<string> assetResourceNames = new List<string>(); foreach (MutateOperationResponse operationResponse in response.MutateOperationResponses) { MutateAssetResult assetResult = operationResponse.AssetResult; assetResourceNames.Add(assetResult.ResourceName); } PrintResponseDetails(response); return assetResourceNames; }
2,399필리핀
private static function createMultipleTextAssets( GoogleAdsClient $googleAdsClient, int $customerId, array $texts ): array { // Here again, we use the GoogleAdService to create multiple text assets in a single // request. $operations = []; foreach ($texts as $text) { // Creates a mutate operation for a text asset. $operations[] = new MutateOperation([ 'asset_operation' => new AssetOperation([ 'create' => new Asset(['text_asset' => new TextAsset(['text' => $text])]) ]) ]); } // Issues a mutate request to add all assets. $googleAdsService = $googleAdsClient->getGoogleAdsServiceClient(); /** @var MutateGoogleAdsResponse $mutateGoogleAdsResponse */ $mutateGoogleAdsResponse = $googleAdsService->mutate(MutateGoogleAdsRequest::build($customerId, $operations)); $assetResourceNames = []; foreach ($mutateGoogleAdsResponse->getMutateOperationResponses() as $response) { /** @var MutateOperationResponse $response */ $assetResourceNames[] = $response->getAssetResult()->getResourceName(); } self::printResponseDetails($mutateGoogleAdsResponse); return $assetResourceNames; }
Python
def create_multiple_text_assets(client, customer_id, texts): """Creates multiple text assets and returns the list of resource names. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. texts: a list of strings, each of which will be used to create a text asset. Returns: asset_resource_names: a list of asset resource names. """ # Here again we use the GoogleAdService to create multiple text # assets in a single request. googleads_service = client.get_service("GoogleAdsService") operations = [] for text in texts: mutate_operation = client.get_type("MutateOperation") asset = mutate_operation.asset_operation.create asset.text_asset.text = text operations.append(mutate_operation) # Send the operations in a single Mutate request. response = googleads_service.mutate( customer_id=customer_id, mutate_operations=operations, ) asset_resource_names = [] for result in response.mutate_operation_responses: if result._pb.HasField("asset_result"): asset_resource_names.append(result.asset_result.resource_name) print_response_details(response) return asset_resource_names
루비
# Creates multiple text assets and returns the list of resource names. def create_multiple_text_assets(client, customer_id, texts) operations = texts.map do |text| client.operation.mutate do |m| m.asset_operation = client.operation.create_resource.asset do |asset| asset.text_asset = client.resource.text_asset do |text_asset| text_asset.text = text end end end end # Send the operations in a single Mutate request. response = client.service.google_ads.mutate( customer_id: customer_id, mutate_operations: operations, ) asset_resource_names = [] response.mutate_operation_responses.each do |result| if result.asset_result asset_resource_names.append(result.asset_result.resource_name) end end print_response_details(response) asset_resource_names end
Perl
sub create_multiple_text_assets { my ($api_client, $customer_id, $texts) = @_; # Here again we use the GoogleAdService to create multiple text assets in a # single request. my $operations = []; foreach my $text (@$texts) { # Create a mutate operation for a text asset. push @$operations, Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation ->new({ assetOperation => Google::Ads::GoogleAds::V17::Services::AssetService::AssetOperation-> new({ create => Google::Ads::GoogleAds::V17::Resources::Asset->new({ textAsset => Google::Ads::GoogleAds::V17::Common::TextAsset->new({ text => $text })})})}); } # Issue a mutate request to add all assets. my $mutate_google_ads_response = $api_client->GoogleAdsService()->mutate({ customerId => $customer_id, mutateOperations => $operations }); my $asset_resource_names = []; foreach my $response (@{$mutate_google_ads_response->{mutateOperationResponses}}) { push @$asset_resource_names, $response->{assetResult}{resourceName}; } print_response_details($mutate_google_ads_response); return $asset_resource_names; }
자동으로 생성된 애셋
머신러닝을 사용한 Google 자동화는 필요한 모든 관련 채널을 커버하는 데 필요한 추가 애셋을 생성합니다. 광고가 게재되는 Google 광고 채널 (예: YouTube, Gmail, 검색)에 따라 확장 소재가 자동으로 혼합되고 매칭됩니다.
텍스트 애셋
계정의 페이지 피드를 실적 최대화 캠페인과 연결하여 확장 소재를 자동으로 생성할 수 있습니다.
페이지 피드를 캠페인에 연결하려면 동적 검색 광고에서와 동일한 프로세스를 사용합니다.
페이지 피드를 연결한 후 TEXT_ASSET_AUTOMATION
유형의 AssetAutomationSetting
를 OPTED_IN
로 설정해야 합니다.
이는 캠페인을 만들 때 AssetAutomationSetting
를 설정하지 않은 경우
기본 설정입니다.
이 설정을 사용하면 실적 개선이 예상되는 경우 캠페인에서 방문 페이지, 도메인, 제공된 애셋의 콘텐츠를 사용하여 광고를 맞춤설정할 수 있습니다. OPTED-IN
로 두는 것이 좋습니다.
동영상 애셋
실적 최대화 캠페인 애셋 그룹에 동영상을 추가하지 않으면 애셋 그룹에 있는 애셋으로부터 하나 이상의 동영상 애셋이 생성될 수 있습니다. 실적 최대화 캠페인에 자동 생성 동영상을 더 이상 게재하지 않으려면 직접 맞춤 동영상을 업로드하면 됩니다. 그러면 자동 생성된 동영상의 게재가 중단됩니다.