ভ্রমণ লক্ষ্যের জন্য পারফরম্যান্স সর্বোচ্চ

ভ্রমণ লক্ষ্যের প্রচারাভিযানের জন্য পারফরম্যান্স ম্যাক্স আপনাকে হোটেল প্রপার্টির বিজ্ঞাপন তৈরি করতে দেয় যা সার্চ, ডিসপ্লে, ভিডিও এবং ডিসকভারের মতো Google চ্যানেল জুড়ে পরিবেশন করে। সুবিধার মধ্যে চ্যানেল জুড়ে স্বয়ংক্রিয় বাজেট বরাদ্দ, চূড়ান্ত URL সম্প্রসারণ, অনুসন্ধানে বর্ধিত বিজ্ঞাপন কভারেজ এবং প্রতিটি হোটেলের সম্পত্তির জন্য একটি সম্পদ গোষ্ঠী হিসাবে তৈরি করার পরামর্শ অন্তর্ভুক্ত রয়েছে।

হোটেল বিজ্ঞাপনের বিপরীতে, ভ্রমণের লক্ষ্যের জন্য পারফরম্যান্স ম্যাক্স ব্যবহার করার জন্য আপনার হোটেল সেন্টার অ্যাকাউন্টে অ্যাক্সেসের প্রয়োজন নেই।

ভ্রমণ লক্ষ্য প্রচারের জন্য একটি পারফরম্যান্স সর্বোচ্চ তৈরি করুন

ভ্রমণ লক্ষ্য প্রচারের জন্য একটি পারফরম্যান্স ম্যাক্স তৈরি করার পদক্ষেপগুলি নিম্নরূপ:

1. একটি সম্পদ সেট তৈরি করুন, আপনার সমস্ত হোটেলের সম্পত্তির জন্য সম্পদ এবং তৈরি সম্পদ সেট এবং সম্পদগুলিকে লিঙ্ক করতে সম্পদ সেট সম্পদ তৈরি করুন।
2. (প্রস্তাবিত) প্রস্তাবিত সম্পদ পান যা আপনি একটি সম্পদ গোষ্ঠী তৈরি করতে ব্যবহার করতে পারেন ।
3. সম্পদ সেট এবং প্রস্তাবিত সম্পদ ব্যবহার করে একটি পারফরম্যান্স সর্বোচ্চ প্রচারাভিযান তৈরি করুন ।

আপনার হোটেল সম্পত্তির জন্য সম্পদ সত্তা তৈরি করুন

1. AssetSet.type কে AssetSetType.HOTEL_PROPERTY এ সেট করে HOTEL_PROPERTY টাইপের একটি হোটেল সম্পত্তি সম্পদ সেট তৈরি করুন। আপনি পরবর্তী ধাপে তৈরি করা সম্পদ সেটের রিসোর্স নাম ব্যবহার করবেন।

   জাভা

   private String createHotelAssetSet(GoogleAdsClient googleAdsClient, long customerId) {
     // Creates an asset set operation for a hotel property asset set.
     AssetSetOperation assetSetOperation =
         AssetSetOperation.newBuilder()
             .setCreate(
                 AssetSet.newBuilder()
                     .setName(
                         "My Hotel propery asset set #" + CodeSampleHelper.getPrintableDateTime())
                     .setType(AssetSetType.HOTEL_PROPERTY))
             .build();
     try (AssetSetServiceClient assetSetServiceClient =
         googleAdsClient.getLatestVersion().createAssetSetServiceClient()) {
       MutateAssetSetsResponse mutateAssetSetsResponse =
           assetSetServiceClient.mutateAssetSets(
               Long.toString(customerId), ImmutableList.of(assetSetOperation));
       String assetSetResourceName = mutateAssetSetsResponse.getResults(0).getResourceName();
       System.out.printf("Created an asset set with resource name: '%s'%n", assetSetResourceName);
       return assetSetResourceName;
     }
   }
   AddPerformanceMaxForTravelGoalsCampaign.java
         

   সি#

   private string CreateHotelAssetSet(GoogleAdsClient client, long customerId)
   {
       AssetSetOperation operation = new AssetSetOperation()
       {
           Create = new AssetSet {
               Name = "My Hotel property asset set #" + ExampleUtilities.GetRandomString(),
               Type = AssetSetType.HotelProperty
           }
       };
   
       AssetSetServiceClient assetSetService = client.GetService(Services.V17.AssetSetService);
   
       MutateAssetSetsResponse response = assetSetService.MutateAssetSets(
           customerId.ToString(),
           new List<AssetSetOperation> { operation }
       );
   
       string assetResourceName = response.Results[0].ResourceName;
       Console.WriteLine($"Created an asset set with resource name: {assetResourceName}");
       return assetResourceName;
   }
   AddPerformanceMaxForTravelGoalsCampaign.cs
         

   পিএইচপি

   private static function createHotelAssetSet(
       GoogleAdsClient $googleAdsClient,
       int $customerId
   ): string {
       // Creates an asset set operation for a hotel property asset set.
       $assetSetOperation = new AssetSetOperation([
           // Creates a hotel property asset set.
           'create' => new AssetSet([
               'name' => 'My Hotel propery asset set #' . Helper::getPrintableDatetime(),
               'type' => AssetSetType::HOTEL_PROPERTY
           ])
       ]);
   
       // Issues a mutate request to add a hotel asset set and prints its information.
       $assetSetServiceClient = $googleAdsClient->getAssetSetServiceClient();
       $response = $assetSetServiceClient->mutateAssetSets(
           MutateAssetSetsRequest::build($customerId, [$assetSetOperation])
       );
       $assetSetResourceName = $response->getResults()[0]->getResourceName();
       printf("Created an asset set with resource name: '%s'.%s", $assetSetResourceName, PHP_EOL);
       return $assetSetResourceName;
   }
   AddPerformanceMaxForTravelGoalsCampaign.php
         

   পাইথন

   def create_hotel_asset_set(client, customer_id):
       """Creates a hotel property asset set.
   
       Args:
           client: an initialized GoogleAdsClient instance.
           customer_id: a client customer ID.
   
       Returns:
           the created hotel property asset set's resource name.
       """
       # Creates an asset set operation for a hotel property asset set.
       operation = client.get_type("AssetSetOperation")
       # Creates a hotel property asset set.
       asset_set = operation.create
       asset_set.name = f"My hotel property asset set #{get_printable_datetime()}"
       asset_set.type_ = client.enums.AssetSetTypeEnum.HOTEL_PROPERTY
   
       # Issues a mutate request to add a hotel asset set.
       asset_set_service = client.get_service("AssetSetService")
       response = asset_set_service.mutate_asset_sets(
           customer_id=customer_id, operations=[operation]
       )
       resource_name = response.results[0].resource_name
       print(f"Created an asset set with resource name: '{resource_name}'")
   
       return resource_name
   add_performance_max_for_travel_goals_campaign.py
         

   রুবি

   # Creates a hotel property asset set.
   def create_hotel_asset_set(client, customer_id)
     operation =
       client.operation.create_resource.asset_set do |asset_set|
         asset_set.name = "My Hotel propery asset set #{Time.now}"
         asset_set.type = :HOTEL_PROPERTY
       end
   
     # Sends the mutate request.
     response =
       client.service.asset_set.mutate_asset_sets(
         customer_id: customer_id,
         operations: [operation]
       )
   
     # Prints some information about the response.
     response.results.first.resource_name
   end
   add_performance_max_for_travel_goals_campaign.rb
         

   পার্ল

   sub create_hotel_asset_set {
     my ($api_client, $customer_id) = @_;
   
     my $asset_set_operation =
       Google::Ads::GoogleAds::V17::Services::AssetSetService::AssetSetOperation->
       new({
         # Creates a hotel property asset set.
         create => Google::Ads::GoogleAds::V17::Resources::AssetSet->new({
             name => 'My Hotel propery asset set #' . uniqid(),
             type => HOTEL_PROPERTY
           })});
     # Issues a mutate request to add a hotel asset set and prints its information.
     my $response = $api_client->AssetSetService()->mutate({
         customerId => $customer_id,
         operations => [$asset_set_operation]});
   
     my $asset_set_resource_name = $response->{results}[0]{resourceName};
     printf "Created an asset set with resource name: '%s'.\n",
       $asset_set_resource_name;
   
     return $asset_set_resource_name;
   }
   add_performance_max_for_travel_goals_campaign.pl
         

2. আপনার প্রতিটি হোটেলের সম্পত্তির জন্য, নিম্নলিখিতগুলি করুন:

   1. Asset.hotel_property_asset HotelPropertyAsset এর একটি বস্তুতে সেট করে একটি সম্পদ তৈরি করুন।

      সরলতার জন্য, আমাদের কোড উদাহরণ শুধুমাত্র একটি হোটেল সম্পত্তি সম্পদ তৈরি করে।

   2. হোটেল প্রপার্টির প্লেস আইডিতে তৈরি HotelPropertyAsset অবজেক্টের place_id সেট করুন। স্থানের আইডি হল একটি অনন্য আইডি যা Google মানচিত্রে একটি স্থানকে চিহ্নিত করে। আপনি প্লেস আইডি ফাইন্ডার দিয়ে আপনার সম্পত্তি দেখতে পারেন।

   3. একটি নতুন AssetSetAsset তৈরি করে সম্পদের সাথে উপরের সম্পদ সেটটিকে লিঙ্ক করার জন্য একটি সম্পদ সেট সম্পদ তৈরি করুন এবং তৈরি করা সম্পদ সেটের সম্পদের নাম এবং তৈরি হোটেল সম্পত্তি সম্পদের asset asset_set করুন।

   জাভা

   private String createHotelAsset(
       GoogleAdsClient googleAdsClient,
       long customerId,
       String placeId,
       String hotelPropertyAssetSetResourceName) {
     // Uses the GoogleAdService to create an asset and asset set asset in a single request.
     List<MutateOperation> mutateOperations = new ArrayList<>();
     String assetResourceName = ResourceNames.asset(customerId, ASSET_TEMPORARY_ID);
     // Creates a mutate operation for a hotel property asset.
     Asset hotelPropertyAsset =
         Asset.newBuilder()
             .setResourceName(assetResourceName)
             .setHotelPropertyAsset(HotelPropertyAsset.newBuilder().setPlaceId(placeId))
             .build();
     mutateOperations.add(
         MutateOperation.newBuilder()
             .setAssetOperation(AssetOperation.newBuilder().setCreate(hotelPropertyAsset))
             .build());
   
     // Creates a mutate operation for an asset set asset.
     AssetSetAsset assetSetAsset =
         AssetSetAsset.newBuilder()
             .setAsset(assetResourceName)
             .setAssetSet(hotelPropertyAssetSetResourceName)
             .build();
     mutateOperations.add(
         MutateOperation.newBuilder()
             .setAssetSetAssetOperation(AssetSetAssetOperation.newBuilder().setCreate(assetSetAsset))
             .build());
     // Issues a mutate request to create all entities.
     try (GoogleAdsServiceClient googleAdsServiceClient =
         googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
       MutateGoogleAdsResponse mutateGoogleAdsResponse =
           googleAdsServiceClient.mutate(Long.toString(customerId), mutateOperations);
       System.out.println("Created the following entities for the hotel asset:");
       printResponseDetails(mutateGoogleAdsResponse);
       // Returns the created asset resource name, which will be used later to create an asset
       // group. Other resource names are not used later.
       return mutateGoogleAdsResponse
           .getMutateOperationResponses(0)
           .getAssetResult()
           .getResourceName();
     }
   }
   AddPerformanceMaxForTravelGoalsCampaign.java
         

   সি#

   private string CreateHotelAsset(
       GoogleAdsClient client, long customerId, string placeId,
       string hotelPropertyAssetSetResourceName)
   {
       // Uses the GoogleAdService to create an asset and asset set asset in a single request.
       List<MutateOperation> mutateOperations = new List<MutateOperation>();
       string assetResourceName = ResourceNames.Asset(customerId, ASSET_TEMPORARY_ID);
   
       // Creates a mutate operation for a hotel property asset.
       Asset hotelPropertyAsset = new Asset()
       {
           ResourceName = assetResourceName,
           HotelPropertyAsset = new HotelPropertyAsset
           {
               PlaceId = placeId
           }
       };
       mutateOperations.Add(new MutateOperation
       {
           AssetOperation = new AssetOperation
           {
              Create = hotelPropertyAsset
           }
       });
   
       // Creates a mutate operation for an asset set asset.
       AssetSetAsset assetSetAsset = new AssetSetAsset
       {
           Asset = assetResourceName,
           AssetSet = hotelPropertyAssetSetResourceName
       };
       mutateOperations.Add(new MutateOperation
       {
           AssetSetAssetOperation = new AssetSetAssetOperation
           {
               Create = assetSetAsset
           }
       });
   
       // Issues a mutate request to create all entities.
       GoogleAdsServiceClient googleAdsServiceClient =
           client.GetService(Services.V17.GoogleAdsService);
   
       MutateGoogleAdsResponse response =
           googleAdsServiceClient.Mutate(customerId.ToString(), mutateOperations);
       Console.WriteLine("Created the following entities for the hotel asset:");
       PrintResponseDetails(response);
   
       return response.MutateOperationResponses[0].AssetResult.ResourceName;
   }
   AddPerformanceMaxForTravelGoalsCampaign.cs
         

   পিএইচপি

   private static function createHotelAsset(
       GoogleAdsClient $googleAdsClient,
       int $customerId,
       string $placeId,
       string $assetSetResourceName
   ): string {
       // We use the GoogleAdService to create an asset and asset set asset in a single
       // request.
       $operations = [];
       $assetResourceName =
           ResourceNames::forAsset($customerId, self::ASSET_TEMPORARY_ID);
       // Creates a mutate operation for a hotel property asset.
       $operations[] = new MutateOperation([
           'asset_operation' => new AssetOperation([
               // Creates a hotel property asset.
               'create' => new Asset([
                   'resource_name' => $assetResourceName,
                   // Creates a hotel property asset for the place ID.
                   'hotel_property_asset' => new HotelPropertyAsset(['place_id' => $placeId]),
               ])
           ])
       ]);
       // Creates a mutate operation for an asset set asset.
       $operations[] = new MutateOperation([
           'asset_set_asset_operation' => new AssetSetAssetOperation([
               // Creates an asset set asset.
               'create' => new AssetSetAsset([
                   'asset' => $assetResourceName,
                   'asset_set' => $assetSetResourceName
               ])
           ])
       ]);
   
       // Issues a mutate request to create all entities.
       $googleAdsService = $googleAdsClient->getGoogleAdsServiceClient();
       /** @var MutateGoogleAdsResponse $mutateGoogleAdsResponse */
       $mutateGoogleAdsResponse =
           $googleAdsService->mutate(MutateGoogleAdsRequest::build($customerId, $operations));
       print "Created the following entities for the hotel asset:" . PHP_EOL;
       self::printResponseDetails($mutateGoogleAdsResponse);
   
       // Returns the created asset resource name, which will be used later to create an asset
       // group. Other resource names are not used later.
       return $mutateGoogleAdsResponse->getMutateOperationResponses()[0]->getAssetResult()
           ->getResourceName();
   }
   AddPerformanceMaxForTravelGoalsCampaign.php
         

   পাইথন

   def create_hotel_asset(client, customer_id, place_id, asset_set_resource_name):
       """Creates a hotel property asset using the specified place ID.
   
       The place ID must belong to a hotel property. Then, links it to the
       specified asset set.
   
       Args:
           client: an initialized GoogleAdsClient instance.
           customer_id: a client customer ID.
           place_id: a place ID identifying a place in the Google Places database.
           asset_set_resource_name: an asset set resource name
   
       Returns:
           the created hotel property asset's resource name.
       """
       # We use the GoogleAdService to create an asset and asset set asset in a
       # single request.
       googleads_service = client.get_service("GoogleAdsService")
       asset_resource_name = googleads_service.asset_path(
           customer_id, ASSET_TEMPORARY_ID
       )
   
       # Creates a mutate operation for a hotel property asset.
       asset_mutate_operation = client.get_type("MutateOperation")
       # Creates a hotel property asset.
       asset = asset_mutate_operation.asset_operation.create
       asset.resource_name = asset_resource_name
       # Creates a hotel property asset for the place ID.
       asset.hotel_property_asset.place_id = place_id
   
       # Creates a mutate operation for an asset set asset.
       asset_set_asset_mutate_operation = client.get_type("MutateOperation")
       # Creates an asset set asset.
       asset_set_asset = (
           asset_set_asset_mutate_operation.asset_set_asset_operation.create
       )
       asset_set_asset.asset = asset_resource_name
       asset_set_asset.asset_set = asset_set_resource_name
   
       # Issues a mutate request to create all entities.
       response = googleads_service.mutate(
           customer_id=customer_id,
           mutate_operations=[
               asset_mutate_operation,
               asset_set_asset_mutate_operation,
           ],
       )
       print("Created the following entities for the hotel asset:")
       print_response_details(response)
   
       return response.mutate_operation_responses[0].asset_result.resource_name
   add_performance_max_for_travel_goals_campaign.py
         

   রুবি

   # Creates a hotel property asset using the specified place ID.
   # The place ID must belong to a hotel property. Then, links it to the
   # specified asset set.
   # See https://developers.google.com/places/web-service/place-id to search for a
   # hotel place ID.
   def create_hotel_asset(
     client,
     customer_id,
     place_id,
     hotel_property_asset_set_resource_name
   )
     asset_operation =
       client.operation.create_resource.asset do |asset|
         asset.name = 'Ad Media Bundle'
         asset.hotel_property_asset =
           client.resource.hotel_property_asset do |hotel_asset|
             hotel_asset.place_id = place_id
           end
       end
   
     # Send the mutate request.
     response =
       client.service.asset.mutate_assets(
         customer_id: customer_id,
         operations: [asset_operation]
       )
   
     asset_resource_name = response.results.first.resource_name
   
     # Creates a mutate operation for an asset set asset.
     asset_set_asset_operation =
       client.operation.create_resource.asset_set_asset do |asa|
         asa.asset = asset_resource_name
         asa.asset_set = hotel_property_asset_set_resource_name
       end
   
     # Sends the mutate request.
     response =
       client.service.asset_set_asset.mutate_asset_set_assets(
         customer_id: customer_id,
         operations: [asset_set_asset_operation]
       )
   
     asset_resource_name
   end
   add_performance_max_for_travel_goals_campaign.rb
         

   পার্ল

   sub create_hotel_asset {
     my ($api_client, $customer_id, $place_id, $asset_set_resource_name) = @_;
   
     # We use the GoogleAdService to create an asset and asset set asset in a single request.
     my $operations = [];
     my $asset_resource_name =
       Google::Ads::GoogleAds::V17::Utils::ResourceNames::asset($customer_id,
       ASSET_TEMPORARY_ID);
   
     # Create a mutate operation for a hotel property asset.
     push @$operations,
       Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation->
       new({
         assetOperation =>
           Google::Ads::GoogleAds::V17::Services::AssetService::AssetOperation->
           new({
             create => Google::Ads::GoogleAds::V17::Resources::Asset->new({
                 resourceName       => $asset_resource_name,
                 hotelPropertyAsset =>
                   Google::Ads::GoogleAds::V17::Common::HotelPropertyAsset->new({
                     placeId => $place_id
                   })})})});
   
     # Create a mutate operation for an asset set asset.
     push @$operations,
       Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation->
       new({
         assetSetAssetOperation =>
           Google::Ads::GoogleAds::V17::Services::AssetSetAssetService::AssetSetAssetOperation
           ->new({
             create => Google::Ads::GoogleAds::V17::Resources::AssetSetAsset->new({
                 asset    => $asset_resource_name,
                 assetSet => $asset_set_resource_name
               })})});
   
     # Issue a mutate request to create all entities.
     my $mutate_google_ads_response = $api_client->GoogleAdsService()->mutate({
       customerId       => $customer_id,
       mutateOperations => $operations
     });
   
     printf "Created the following entities for the hotel asset:\n";
     print_response_details($mutate_google_ads_response);
   
     # Return the created asset resource name, which will be used later to create an asset
     # group. Other resource names are not used later.
     return $mutate_google_ads_response->{mutateOperationResponses}[0]
       {assetResult}{resourceName};
   }
   add_performance_max_for_travel_goals_campaign.pl
         

প্রস্তাবিত সম্পদ পান যা আপনি একটি সম্পদ গ্রুপ তৈরি করতে ব্যবহার করতে পারেন

গুরুত্বপূর্ণ: এই পরিষেবা শুধুমাত্র একটি বন্ধ অনুমোদিত তালিকার জন্য উপলব্ধ। এটি সবার জন্য উন্মুক্ত হয়ে গেলে আমরা এই নির্দেশিকাটি আপডেট করব৷

আপনি আপনার হোটেল সম্পত্তির জন্য প্রস্তাবিত সম্পদ পেতে TravelAssetSugestionService.SuggestTravelAssets ব্যবহার করতে পারেন। একবার আপনি পরামর্শগুলি পেয়ে গেলে, আপনি পরবর্তী ধাপে সম্পদ গ্রুপে সম্পদ তৈরি করতে সেগুলি ব্যবহার করতে পারেন।

জাভা

private HotelAssetSuggestion getHotelAssetSuggestion(
    GoogleAdsClient googleAdsClient, long customerId, String placeId) {

  try (TravelAssetSuggestionServiceClient travelAssetSuggestionServiceClient =
      googleAdsClient.getLatestVersion().createTravelAssetSuggestionServiceClient()) {
    // Sends a request to suggest assets to be created as an asset group for the Performance Max
    // for travel goals campaign.
    SuggestTravelAssetsResponse suggestTravelAssetsResponse =
        travelAssetSuggestionServiceClient.suggestTravelAssets(
            SuggestTravelAssetsRequest.newBuilder()
                .setCustomerId(Long.toString(customerId))
                // Uses 'en-US' as an example. It can be any language specifications in BCP 47
                // format.
                .setLanguageOption("en-US")
                // The service accepts several place IDs. We use only one here for demonstration.
                .addPlaceIds(placeId)
                .build());
    System.out.printf("Fetched a hotel asset suggestion for the place ID '%s'.%n", placeId);
    return suggestTravelAssetsResponse.getHotelAssetSuggestions(0);
  }
}
AddPerformanceMaxForTravelGoalsCampaign.java
      

সি#

private HotelAssetSuggestion GetHotelAssetSuggestion(GoogleAdsClient client,
    long customerId, string placeId)
{
    // Get the TravelAssetSuggestionService client.
    TravelAssetSuggestionServiceClient travelAssetSuggestionService =
        client.GetService(Services.V17.TravelAssetSuggestionService);

    SuggestTravelAssetsRequest request = new SuggestTravelAssetsRequest
    {
        CustomerId = customerId.ToString(),
        LanguageOption = "en-US",
    };

    request.PlaceIds.Add(placeId);

    SuggestTravelAssetsResponse response = travelAssetSuggestionService.SuggestTravelAssets(
        request
    );

    Console.WriteLine($"Fetched a hotel asset suggestion for the place ID {placeId}");
    return response.HotelAssetSuggestions[0];
}
AddPerformanceMaxForTravelGoalsCampaign.cs
      

পিএইচপি

private static function getHotelAssetSuggestion(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $placeId
): HotelAssetSuggestion {
    // Send a request to suggest assets to be created as an asset group for the Performance Max
    // for travel goals campaign.
    $travelAssetSuggestionServiceClient =
        $googleAdsClient->getTravelAssetSuggestionServiceClient();
    // Uses 'en-US' as an example. It can be any language specifications in BCP 47 format.
    $request = SuggestTravelAssetsRequest::build($customerId, 'en-US');
    // The service accepts several place IDs. We use only one here for demonstration.
    $request->setPlaceIds([$placeId]);
    $response = $travelAssetSuggestionServiceClient->suggestTravelAssets($request);
    printf("Fetched a hotel asset suggestion for the place ID '%s'.%s", $placeId, PHP_EOL);
    return $response->getHotelAssetSuggestions()[0];
}
AddPerformanceMaxForTravelGoalsCampaign.php
      

পাইথন

def get_hotel_asset_suggestion(client, customer_id, place_id):
    """Returns hotel asset suggestion from TravelAssetsSuggestionService.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        place_id: a place ID identifying a place in the Google Places database.
    """
    request = client.get_type("SuggestTravelAssetsRequest")
    request.customer_id = customer_id
    # Uses 'en-US' as an example. It can be any language specifications in
    # BCP 47 format.
    request.language_option = "en-US"
    # In this example we only use a single place ID for the purpose of
    # demonstration, but it's possible to append more than one here if needed.
    request.place_ids.append(place_id)
    # Send a request to suggest assets to be created as an asset group for the
    # Performance Max for travel goals campaign.
    travel_asset_suggestion_service = client.get_service(
        "TravelAssetSuggestionService"
    )
    response = travel_asset_suggestion_service.suggest_travel_assets(
        request=request
    )
    print(f"Fetched a hotel asset suggestion for the place ID: '{place_id}'.")

    # Since we sent a single operation in the request, it's guaranteed that
    # there will only be a single item in the response.
    return response.hotel_asset_suggestions[0]
add_performance_max_for_travel_goals_campaign.py
      

রুবি

def get_hotel_asset_suggestion(client, customer_id, place_id)
  response =
    client.service.travel_asset_suggestion.suggest_travel_assets(
      customer_id: customer_id,
      language_option: 'en-US',
      place_ids: [place_id]
    )

  response.hotel_asset_suggestions.first
end
add_performance_max_for_travel_goals_campaign.rb
      

পার্ল

sub get_hotel_asset_suggestion {
  my ($api_client, $customer_id, $place_id) = @_;

  # Send a request to suggest assets to be created as an asset group for the Performance Max
  # for travel goals campaign.
  my $suggest_travel_assets_response =
    $api_client->TravelAssetSuggestionService()->suggest_travel_assets({
      customerId => $customer_id,
      # Uses 'en-US' as an example. It can be any language specifications in BCP 47 format.
      languageOption => 'en-US',
      # The service accepts several place IDs. We use only one here for demonstration.
      placeIds => [$place_id],
    });

  printf "Fetched a hotel asset suggestion for the place ID '%s'.\n", $place_id;
  return $suggest_travel_assets_response->{hotelAssetSuggestions}[0];
}
add_performance_max_for_travel_goals_campaign.pl
      

সতর্কতা

• এই পদ্ধতিটি সর্বোত্তম প্রচেষ্টার ভিত্তিতে কাজ করে, তাই আপনি কোনো পরামর্শ নাও পেতে পারেন।
• একটি সম্পদ গোষ্ঠী তৈরি করতে আপনার প্রয়োজনীয় সমস্ত সম্পত্তি পরিষেবাটি ফেরত নাও দিতে পারে৷ সেই ক্ষেত্রে, প্রয়োজনীয়তাগুলি পূরণ করতে আপনার নিজস্ব সম্পদ তৈরি করুন।

সম্পদ সেট এবং প্রস্তাবিত সম্পদ ব্যবহার করে একটি পারফরম্যান্স সর্বোচ্চ প্রচারাভিযান তৈরি করুন

যেহেতু এটি একটি পারফরমেন্স ম্যাক্স ক্যাম্পেইনের একটি সাবটাইপ, এটিতে মৌলিক পারফরম্যান্স ম্যাক্স প্রয়োজনীয়তা এবং সীমাবদ্ধতা রয়েছে, যেমন ন্যূনতম সম্পদের প্রয়োজনীয়তা এবং প্রয়োজনীয়তা যে এটির প্রচারাভিযানের বাজেট ভাগ করা যাবে না ।

সাধারণভাবে, আপনি একটি পারফরম্যান্স ম্যাক্স ক্যাম্পেইন তৈরি করতে বেশিরভাগ ধাপ অনুসরণ করতে পারেন। লক্ষণীয় পার্থক্যগুলি নিম্নরূপ:

• একটি প্রচারাভিযান তৈরি করার সময়, আপনাকে প্রথম ধাপে তৈরি করা সম্পদ সেটের সম্পদের নামের সাথে Campaign.hotel_property_asset_set উল্লেখ করতে হবে।

  জাভা

  private MutateOperation createCampaignOperation(
      long customerId, String hotelPropertyAssetSetResourceName) {
    Campaign performanceMaxCampaign =
        Campaign.newBuilder()
            .setName("Performance Max for travel goals campaign #" + getPrintableDateTime())
            // Sets the campaign status as PAUSED. The campaign is the only entity in
            // the mutate request that should have its status set.
            .setStatus(CampaignStatus.PAUSED)
            // All Performance Max campaigns have an advertising_channel_type of
            // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
            .setAdvertisingChannelType(AdvertisingChannelType.PERFORMANCE_MAX)
            // To create a Performance Max for travel goals campaign, you need to set
            // `hotel_property_asset_set`.
            .setHotelPropertyAssetSet(hotelPropertyAssetSetResourceName)
            // Bidding strategy must be set directly on the campaign.
            // Setting a portfolio bidding strategy by resource name is not supported.
            // Max Conversion and Maximize Conversion Value are the only strategies
            // supported for Performance Max campaigns.
            // An optional ROAS (Return on Advertising Spend) can be set for
            // maximize_conversion_value. The ROAS value must be specified as a ratio in
            // the API. It is calculated by dividing "total value" by "total spend".
            // For more information on Maximize Conversion Value, see the support
            // article: http://support.google.com/google-ads/answer/7684216.
            // A targetRoas of 3.5 corresponds to a 350% return on ad spend.
            .setMaximizeConversionValue(
                MaximizeConversionValue.newBuilder().setTargetRoas(3.5).build())
            // Assigns the resource name with a temporary ID.
            .setResourceName(ResourceNames.campaign(customerId, CAMPAIGN_TEMPORARY_ID))
            // Sets the budget using the given budget resource name.
            .setCampaignBudget(ResourceNames.campaignBudget(customerId, BUDGET_TEMPORARY_ID))
            // Optional fields.
            .setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd"))
            .setEndDate(new DateTime().plusDays(365).toString("yyyyMMdd"))
            .build();
  
    return MutateOperation.newBuilder()
        .setCampaignOperation(
            CampaignOperation.newBuilder().setCreate(performanceMaxCampaign).build())
        .build();
  }
  AddPerformanceMaxForTravelGoalsCampaign.java
        

  সি#

  private MutateOperation CreateCampaignOperation(long customerId,
      string hotelPropertyAssetSetResourceName)
  {
      Campaign performanceMaxCampaign = new Campaign
      {
          Name = "Performance Max for travel goals campaign #" +
              ExampleUtilities.GetRandomString(),
          // Sets the campaign status as PAUSED. The campaign is the only entity in
          // the mutate request that should have its status set.
          Status = CampaignStatus.Paused,
          // All Performance Max campaigns have an advertising_channel_type of
          // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
          AdvertisingChannelType = AdvertisingChannelType.PerformanceMax,
          // To create a Performance Max for travel goals campaign, you need to set
          // `hotel_property_asset_set`.
          HotelPropertyAssetSet = hotelPropertyAssetSetResourceName,
          // Bidding strategy must be set directly on the campaign.
          // Setting a portfolio bidding strategy by resource name is not supported.
          // Max Conversion and Maximize Conversion Value are the only strategies
          // supported for Performance Max campaigns.
          // An optional ROAS (Return on Advertising Spend) can be set for
          // maximize_conversion_value. The ROAS value must be specified as a ratio in
          // the API. It is calculated by dividing "total value" by "total spend".
          // For more information on Maximize Conversion Value, see the support
          // article: http://support.google.com/google-ads/answer/7684216.
          // A targetRoas of 3.5 corresponds to a 350% return on ad spend.
          MaximizeConversionValue = new MaximizeConversionValue
          {
              TargetRoas = 3.5
          },
          // Assigns the resource name with a temporary ID.
          ResourceName = ResourceNames.Campaign(customerId, CAMPAIGN_TEMPORARY_ID),
          // Sets the budget using the given budget resource name.
          CampaignBudget = ResourceNames.CampaignBudget(customerId, BUDGET_TEMPORARY_ID)
      };
  
      return new MutateOperation
      {
          CampaignOperation = new CampaignOperation
          {
              Create = performanceMaxCampaign
          }
      };
  }
  AddPerformanceMaxForTravelGoalsCampaign.cs
        

  পিএইচপি

  private static function createCampaignOperation(
      int $customerId,
      string $hotelPropertyAssetSetResourceName
  ): MutateOperation {
      // Creates a mutate operation that creates a campaign.
      return new MutateOperation([
          'campaign_operation' => new CampaignOperation([
              'create' => new Campaign([
                  'name' => 'Performance Max for travel goals campaign #'
                      . Helper::getPrintableDatetime(),
                  // Assigns the resource name with a temporary ID.
                  'resource_name' => ResourceNames::forCampaign(
                      $customerId,
                      self::CAMPAIGN_TEMPORARY_ID
                  ),
                  // Sets the budget using the given budget resource name.
                  'campaign_budget' => ResourceNames::forCampaignBudget(
                      $customerId,
                      self::BUDGET_TEMPORARY_ID
                  ),
                  // The campaign is the only entity in the mutate request that should have its
                  // status set.
                  // Recommendation: Set the campaign to PAUSED when creating it to prevent
                  // the ads from immediately serving.
                  'status' => CampaignStatus::PAUSED,
                  // Performance Max campaigns have an advertising_channel_type of
                  // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
                  'advertising_channel_type' => AdvertisingChannelType::PERFORMANCE_MAX,
  
                  // To create a Performance Max for travel goals campaign, you need to set
                  // `hotel_property_asset_set`.
                  'hotel_property_asset_set' => $hotelPropertyAssetSetResourceName,
  
                  // Bidding strategy must be set directly on the campaign.
                  // Setting a portfolio bidding strategy by resource name is not supported.
                  // Max Conversion and Maximize Conversion Value are the only strategies
                  // supported for Performance Max campaigns.
                  // An optional ROAS (Return on Advertising Spend) can be set for
                  // maximize_conversion_value. The ROAS value must be specified as a ratio in
                  // the API. It is calculated by dividing "total value" by "total spend".
                  // For more information on Maximize Conversion Value, see the support
                  // article: https://support.google.com/google-ads/answer/7684216.
                  // A target_roas of 3.5 corresponds to a 350% return on ad spend.
                  'maximize_conversion_value' => new MaximizeConversionValue([
                      'target_roas' => 3.5
                  ])
              ])
          ])
      ]);
  }
  AddPerformanceMaxForTravelGoalsCampaign.php
        

  পাইথন

  def create_campaign_operation(
      client, customer_id, hotel_property_asset_set_resource_name
  ):
      """Creates a mutate operation that creates a new Performance Max campaign.
  
      Links the specified hotel property asset set to this campaign.
  
      A temporary ID will be assigned to this campaign budget so that it can be
      referenced by other objects being created in the same mutate request.
  
      Args:
          client: an initialized GoogleAdsClient instance.
          customer_id: a client customer ID.
          hotel_property_asset_set_resource_name: the resource name for a hotel
              property asset set.
  
      Returns:
          a MutateOperation message that creates a new Performance Max campaign.
      """
      googleads_service = client.get_service("GoogleAdsService")
      # Creates a mutate operation that creates a campaign.
      operation = client.get_type("MutateOperation")
      campaign = operation.campaign_operation.create
      campaign.name = (
          f"Performance Max for travel goals campaign #{get_printable_datetime}"
      )
      # Assigns the resource name with a temporary ID.
      campaign.resource_name = googleads_service.campaign_path(
          customer_id, CAMPAIGN_TEMPORARY_ID
      )
      # Sets the budget using the given budget resource name.
      campaign.campaign_budget = googleads_service.campaign_budget_path(
          customer_id, BUDGET_TEMPORARY_ID
      )
      # The campaign is the only entity in the mutate request that should have its
      # status set.
      # Recommendation: Set the campaign to PAUSED when creating it to prevent
      # the ads from immediately serving.
      campaign.status = client.enums.CampaignStatusEnum.PAUSED
      # Performance Max campaigns have an advertising_channel_type of
      # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
      campaign.advertising_channel_type = (
          client.enums.AdvertisingChannelTypeEnum.PERFORMANCE_MAX
      )
      # To create a Performance Max for travel goals campaign, you need to set
      # the `hotel_property_asset_set` field.
      campaign.hotel_property_asset_set = hotel_property_asset_set_resource_name
      # Bidding strategy must be set directly on the campaign.
      # Setting a portfolio bidding strategy by resource name is not supported.
      # Max Conversion and Maximize Conversion Value are the only strategies
      # supported for Performance Max campaigns.
      # An optional ROAS (Return on Advertising Spend) can be set for
      # maximize_conversion_value. The ROAS value must be specified as a ratio in
      # the API. It is calculated by dividing "total value" by "total spend".
      # For more information on Maximize Conversion Value, see the support
      # article: https://support.google.com/google-ads/answer/7684216.
      # A target_roas of 3.5 corresponds to a 350% return on ad spend.
      campaign.maximize_conversion_value.target_roas = 3.5
  
      return operation
  add_performance_max_for_travel_goals_campaign.py
        

  রুবি

  # Creates a MutateOperation that creates a new Performance Max campaign.
  #
  # A temporary ID will be assigned to this campaign so that it can
  # be referenced by other objects being created in the same Mutate request.
  def create_performance_max_campaign_operation(
    client,
    customer_id,
    hotel_property_asset_set_resource_name
  )
    client.operation.mutate do |m|
      m.campaign_operation =
        client.operation.create_resource.campaign do |c|
          c.name = "Performance Max for Travel Goals #{SecureRandom.uuid}"
  
          # Set the campaign status as PAUSED. The campaign is the only entity in
          # the mutate request that should have its status set.
          c.status = :PAUSED
  
          # All Performance Max campaigns have an advertising_channel_type of
          # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
          c.advertising_channel_type = :PERFORMANCE_MAX
  
          # To create a Performance Max for travel goals campaign, you need to set hotel_property_asset_set
          c.hotel_property_asset_set = hotel_property_asset_set_resource_name
  
          # Bidding strategy must be set directly on the campaign.
          # Setting a portfolio bidding strategy by resource name is not supported.
          # Max Conversion and Maximize Conversion Value are the only strategies
          # supported for Performance Max campaigns.
          # An optional ROAS (Return on Advertising Spend) can be set for
          # maximize_conversion_value. The ROAS value must be specified as a ratio
          # in the API. It is calculated by dividing "total value" by "total spend".
          # For more information on Maximize Conversion Value, see the support
          # article: http://support.google.com/google-ads/answer/7684216.
          # A target_roas of 3.5 corresponds to a 350% return on ad spend.
          c.bidding_strategy_type = :MAXIMIZE_CONVERSION_VALUE
          c.maximize_conversion_value =
            client.resource.maximize_conversion_value do |mcv|
              mcv.target_roas = 3.5
            end
  
          # Assign the resource name with a temporary ID.
          c.resource_name =
            client.path.campaign(
              customer_id,
              PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
            )
  
          # Set the budget using the given budget resource name.
          c.campaign_budget =
            client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID)
        end
    end
  end
  add_performance_max_for_travel_goals_campaign.rb
        

  পার্ল

  sub create_campaign_operation {
    my ($customer_id, $hotel_property_asset_set_resource_name) = @_;
  
    # Create a mutate operation that creates a campaign operation.
    return
      Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation->
      new({
        campaignOperation =>
          Google::Ads::GoogleAds::V17::Services::CampaignService::CampaignOperation
          ->new({
            create => Google::Ads::GoogleAds::V17::Resources::Campaign->new({
                # Assign the resource name with a temporary ID.
                resourceName =>
                  Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign(
                  $customer_id, CAMPAIGN_TEMPORARY_ID
                  ),
                name => "Performance Max for travel goals campaign #'" . uniqid(),
                # Set the budget using the given budget resource name.
                campaignBudget =>
                  Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign_budget(
                  $customer_id, BUDGET_TEMPORARY_ID
                  ),
                # Set the campaign status as PAUSED. The campaign is the only entity in
                # the mutate request that should have its status set.
                status =>
                  Google::Ads::GoogleAds::V17::Enums::CampaignStatusEnum::PAUSED,
                # All Performance Max campaigns have an advertisingChannelType of
                # PERFORMANCE_MAX. The advertisingChannelSubType should not be set.
                advertisingChannelType => PERFORMANCE_MAX,
  
                # To create a Performance Max for travel goals campaign, you need to set
                # `hotelPropertyAssetSet`.
                hotelPropertyAssetSet => $hotel_property_asset_set_resource_name,
  
                # Bidding strategy must be set directly on the campaign.
                # Setting a portfolio bidding strategy by resource name is not supported.
                # Max Conversion and Max Conversion Value are the only strategies
                # supported for Performance Max campaigns.
                # An optional ROAS (Return on Advertising Spend) can be set for
                # maximizeConversionValue. The ROAS value must be specified as a ratio in
                # the API. It is calculated by dividing "total value" by "total spend".
                # For more information on Max Conversion Value, see the support article:
                # http://support.google.com/google-ads/answer/7684216.
                # A targetRoas of 3.5 corresponds to a 350% return on ad spend.
                maximizeConversionValue =>
                  Google::Ads::GoogleAds::V17::Common::MaximizeConversionValue->
                  new({
                    targetRoas => 3.5
                  })})})});
  }
  add_performance_max_for_travel_goals_campaign.pl
        

• স্ক্র্যাচ থেকে একটি অ্যাসেট গ্রুপ তৈরি করার পরিবর্তে, আপনি এখন অ্যাসেট গ্রুপ তৈরি করার সময় TravelAssetSugestionService.SuggestTravelAssets থেকে দেওয়া পরামর্শ ব্যবহার করতে পারেন। প্রস্তাবিত সম্পদ যথেষ্ট না হলে পারফরম্যান্স ম্যাক্সের ন্যূনতম সম্পদের প্রয়োজনীয়তা পূরণ করতে আপনাকে আরও সম্পদ যোগ করতে হবে।

• ভ্রমণের লক্ষ্যগুলির জন্য পারফরম্যান্স ম্যাক্সের অভিজ্ঞতা অর্জনের জন্য আপনাকে সমস্ত হোটেল সম্পত্তি সম্পদকে আপনার তৈরি করা সম্পদের সাথে লিঙ্ক করতে হবে। এই লিঙ্কগুলি ছাড়া, প্রচারাভিযানটি একটি নিয়মিত পারফরম্যান্স ম্যাক্স প্রচারাভিযান হবে।

  জাভা

  // Link the previously created hotel property asset to the asset group. In the real-world
  // scenario, you'd need to do this step several times for each hotel property asset.
  AssetGroupAsset hotelProperyAssetGroupAsset =
      AssetGroupAsset.newBuilder()
          .setAsset(hotelPropertyAssetResourceName)
          .setAssetGroup(assetGroupResourceName)
          .setFieldType(AssetFieldType.HOTEL_PROPERTY)
          .build();
  // Adds an operation to link the hotel property asset to the asset group.
  mutateOperations.add(
      MutateOperation.newBuilder()
          .setAssetGroupAssetOperation(
              AssetGroupAssetOperation.newBuilder().setCreate(hotelProperyAssetGroupAsset))
          .build());
  AddPerformanceMaxForTravelGoalsCampaign.java
        

  সি#

  // Link the previously created hotel property asset to the asset group. In the
  // real-world scenario, you'd need to do this step several times for each hotel property
  // asset.
  AssetGroupAsset hotelPropertyAssetGroupAsset = new AssetGroupAsset
  {
      Asset = hotelPropertyAssetResourceName,
      AssetGroup = assetGroupResourceName,
      FieldType = AssetFieldType.HotelProperty
  };
  
  // Adds an operation to link the hotel property asset to the asset group.
  mutateOperations.Add(new MutateOperation
  {
      AssetGroupAssetOperation = new AssetGroupAssetOperation
      {
          Create = hotelPropertyAssetGroupAsset
      }
  });
  AddPerformanceMaxForTravelGoalsCampaign.cs
        

  পিএইচপি

  // Link the previously created hotel property asset to the asset group. In the real-world
  // scenario, you'd need to do this step several times for each hotel property asset.
  $operations[] = new MutateOperation([
      'asset_group_asset_operation' => new AssetGroupAssetOperation([
          'create' => new AssetGroupAsset([
              'asset' => $hotelPropertyAssetResourceName,
              'asset_group' => $assetGroupResourceName,
              'field_type' => AssetFieldType::HOTEL_PROPERTY
          ])
      ])
  ]);
  AddPerformanceMaxForTravelGoalsCampaign.php
        

  পাইথন

  # Link the previously created hotel property asset to the asset group. If
  # there are multiple assets, these steps to create a new operation need to
  # be performed for each asset.
  asset_group_asset_mutate_operation = client.get_type("MutateOperation")
  asset_group_asset = (
      asset_group_asset_mutate_operation.asset_group_asset_operation.create
  )
  asset_group_asset.asset = hotel_property_asset_resource_name
  asset_group_asset.asset_group = asset_group_resource_name
  asset_group_asset.field_type = (
      client.enums.AssetFieldTypeEnum.HOTEL_PROPERTY
  )
  operations.append(asset_group_asset_mutate_operation)
  add_performance_max_for_travel_goals_campaign.py
        

  রুবি

  # Link the previously created hotel property asset to the asset group.
  # In the real-world scenario, you'd need to do this step several times for
  # each hotel property asset.
  operations << client.operation.mutate do |m|
    m.asset_group_asset_operation =
      client.operation.create_resource.asset_group_asset do |aga|
        aga.field_type = :HOTEL_PROPERTY
        aga.asset_group =
          client.path.asset_group(customer_id, ASSET_GROUP_TEMPORARY_ID)
        aga.asset = hotel_property_asset_resource_name
      end
  end
  add_performance_max_for_travel_goals_campaign.rb
        

  পার্ল

  # Link the previously created hotel property asset to the asset group. In the real-world
  # scenario, you'd need to do this step several times for each hotel property asset.
  push @$operations,
    Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation->
    new({
      assetGroupAssetOperation =>
        Google::Ads::GoogleAds::V17::Services::AssetGroupAssetService::AssetGroupAssetOperation
        ->new({
          create =>
            Google::Ads::GoogleAds::V17::Resources::AssetGroupAsset->new({
              asset      => $hotel_property_asset_resource_name,
              assetGroup => $asset_group_resource_name,
              fieldType  => HOTEL_PROPERTY
            })})});
  add_performance_max_for_travel_goals_campaign.pl