Đối tượng tuỳ chỉnh giúp bạn tiếp cận đối tượng lý tưởng bằng cách nhập từ khoá, URL và ứng dụng có liên quan. Đó là việc di chuyển hai dịch vụ có thể tuỳ chỉnh trước đây (Đối tượng có ý định tuỳ chỉnh và Đối tượng chung sở thích tuỳ chỉnh) vào một quy trình làm việc đơn giản và mang tính hỗ trợ của bộ sản phẩm đối tượng.
Bạn có thể thiết lập đối tượng tuỳ chỉnh trong chiến dịch Hiển thị, chiến dịch Khám phá, chiến dịch Gmail, chiến dịch Video và chiến dịch Tối đa hoá hiệu suất bằng cách thêm những từ khoá, URL và ứng dụng cụ thể liên quan đến sản phẩm hoặc dịch vụ của mình. Sau đó, Google Ads sẽ hiển thị quảng cáo cho những người dùng có mối quan tâm hoặc mục đích mua trên các trang, ứng dụng và video.
Cách hoạt động của đối tượng tùy chỉnh
Đối tượng tuỳ chỉnh tự động chọn đối tượng phù hợp để đáp ứng tốt nhất nhu cầu của chiến dịch. Ví dụ: thay vì tiếp cận đối tượng chung sở thích là người hâm mộ thể thao, một công ty sản xuất giày chạy bộ nên tiếp cận những người đam mê chạy đường dài. Với đối tượng tùy chỉnh, công ty sản xuất giày có thể xác định đối tượng này bằng cách:
Nhập các mối quan tâm như "5 km chạy", "vận động viên ba môn phối hợp" hoặc "vận động viên chạy đường dài".
Sử dụng URL của các trang web có nội dung về chạy bộ, lịch tập luyện, chế độ dinh dưỡng cho vận động viên chạy đường dài và các chủ đề khác về chạy đường dài.
Nhập những ứng dụng thuộc danh mục Sức khoẻ và thể dục mà người mê chạy đường dài có thể quan tâm, chẳng hạn như Google Fit.
Tạo đối tượng tuỳ chỉnh
Ví dụ về mã sau đây minh hoạ cách tạo CustomAudience bằng CustomAudienceService:
Ví dụ về mã để tạo đối tượng tuỳ chỉnh
Java
// Copyright 2020 Google LLC // // Licensed under the Apache License, Version 2.0 (the "License"); // you may not use this file except in compliance with the License. // You may obtain a copy of the License at // // http://www.apache.org/licenses/LICENSE-2.0 // // Unless required by applicable law or agreed to in writing, software // distributed under the License is distributed on an "AS IS" BASIS, // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. // See the License for the specific language governing permissions and // limitations under the License. package com.google.ads.googleads.examples.remarketing; import static com.google.ads.googleads.examples.utils.CodeSampleHelper.getPrintableDateTime; import com.beust.jcommander.Parameter; import com.google.ads.googleads.examples.utils.ArgumentNames; import com.google.ads.googleads.examples.utils.CodeSampleParams; import com.google.ads.googleads.lib.GoogleAdsClient; import com.google.ads.googleads.v18.enums.CustomAudienceMemberTypeEnum.CustomAudienceMemberType; import com.google.ads.googleads.v18.enums.CustomAudienceStatusEnum.CustomAudienceStatus; import com.google.ads.googleads.v18.enums.CustomAudienceTypeEnum.CustomAudienceType; import com.google.ads.googleads.v18.errors.GoogleAdsError; import com.google.ads.googleads.v18.errors.GoogleAdsException; import com.google.ads.googleads.v18.resources.CustomAudience; import com.google.ads.googleads.v18.resources.CustomAudienceMember; import com.google.ads.googleads.v18.services.CustomAudienceOperation; import com.google.ads.googleads.v18.services.CustomAudienceServiceClient; import com.google.ads.googleads.v18.services.MutateCustomAudiencesResponse; import com.google.common.collect.ImmutableList; import java.io.FileNotFoundException; import java.io.IOException; /** * Illustrates adding a custom audience. Custom audiences help you reach your ideal audience by * entering relevant keywords, URLs and apps. For more information about custom audiences, see: * https://support.google.com/google-ads/answer/9805516. */ public class AddCustomAudience { private static class AddCustomAudienceParams extends CodeSampleParams { @Parameter(names = ArgumentNames.CUSTOMER_ID, required = true) private Long customerId; } public static void main(String[] args) { AddCustomAudienceParams params = new AddCustomAudienceParams(); if (!params.parseArguments(args)) { // Either pass the required parameters for this example on the command line, or insert them // into the code here. See the parameter class definition above for descriptions. params.customerId = Long.parseLong("INSERT_CUSTOMER_ID_HERE"); } GoogleAdsClient googleAdsClient = null; try { googleAdsClient = GoogleAdsClient.newBuilder().fromPropertiesFile().build(); } catch (FileNotFoundException fnfe) { System.err.printf( "Failed to load GoogleAdsClient configuration from file. Exception: %s%n", fnfe); System.exit(1); } catch (IOException ioe) { System.err.printf("Failed to create GoogleAdsClient. Exception: %s%n", ioe); System.exit(1); } try { new AddCustomAudience().runExample(googleAdsClient, params.customerId); } catch (GoogleAdsException gae) { // GoogleAdsException is the base class for most exceptions thrown by an API request. // Instances of this exception have a message and a GoogleAdsFailure that contains a // collection of GoogleAdsErrors that indicate the underlying causes of the // GoogleAdsException. System.err.printf( "Request ID %s failed due to GoogleAdsException. Underlying errors:%n", gae.getRequestId()); int i = 0; for (GoogleAdsError googleAdsError : gae.getGoogleAdsFailure().getErrorsList()) { System.err.printf(" Error %d: %s%n", i++, googleAdsError); } System.exit(1); } } /** Runs the example. */ private void runExample(GoogleAdsClient googleAdsClient, long customerId) { // Creates a CustomAudience object to represent the new audience. CustomAudience customAudience = CustomAudience.newBuilder() .setName("Example CustomAudience #" + getPrintableDateTime()) .setDescription("Custom audiences who have searched specific terms on Google Search") // Matches customers by what they searched on Google Search. // Note: "INTEREST" OR "PURCHASE_INTENT" is not allowed for the type field // of newly created custom audience. Use "AUTO" instead of these 2 options // when creating a new custom audience. .setType(CustomAudienceType.SEARCH) .setStatus(CustomAudienceStatus.ENABLED) // Lists the members that this custom audience is composed of. Customers that meet any // of the membership conditions will be reached. // Adds Keywords or keyword phrases, which describe the customers' interests or search // terms. .addMembers(createCustomAudienceMember(CustomAudienceMemberType.KEYWORD, "mars cruise")) .addMembers( createCustomAudienceMember(CustomAudienceMemberType.KEYWORD, "jupiter cruise")) // Adds website URLs that your customers might visit. .addMembers( createCustomAudienceMember( CustomAudienceMemberType.URL, "http://www.example.com/locations/mars")) .addMembers( createCustomAudienceMember( CustomAudienceMemberType.URL, "http://www.example.com/locations/jupiter")) // Adds package names of Android apps which customers might install. .addMembers( createCustomAudienceMember( CustomAudienceMemberType.APP, "com.google.android.apps.adwords")) .build(); // Creates an operation to add the CustomAudience. CustomAudienceOperation operation = CustomAudienceOperation.newBuilder().setCreate(customAudience).build(); // Creates an API client and send the mutate request. try (CustomAudienceServiceClient serviceClient = googleAdsClient.getLatestVersion().createCustomAudienceServiceClient()) { // Issues the mutate request. MutateCustomAudiencesResponse response = serviceClient.mutateCustomAudiences( String.valueOf(customerId), ImmutableList.of(operation)); // Prints some information about the result. System.out.printf( "New custom audience added with resource name: '%s'.\n", response.getResults(0).getResourceName()); } } /** * Constructs a {@link CustomAudienceMember} from a {@link CustomAudienceMemberType} and value for * the member type. */ private static CustomAudienceMember createCustomAudienceMember( CustomAudienceMemberType memberType, String value) { CustomAudienceMember.Builder builder = CustomAudienceMember.newBuilder().setMemberType(memberType); if (memberType == CustomAudienceMemberType.KEYWORD) { builder.setKeyword(value); } else if (memberType == CustomAudienceMemberType.URL) { builder.setUrl(value); } else if (memberType == CustomAudienceMemberType.APP) { builder.setApp(value); } return builder.build(); } }
C#
// Copyright 2021 Google LLC // // Licensed under the Apache License, Version 2.0 (the "License"); // you may not use this file except in compliance with the License. // You may obtain a copy of the License at // // http://www.apache.org/licenses/LICENSE-2.0 // // Unless required by applicable law or agreed to in writing, software // distributed under the License is distributed on an "AS IS" BASIS, // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. // See the License for the specific language governing permissions and // limitations under the License. using CommandLine; using Google.Ads.Gax.Examples; using Google.Ads.GoogleAds.Lib; using Google.Ads.GoogleAds.V18.Errors; using Google.Ads.GoogleAds.V18.Resources; using Google.Ads.GoogleAds.V18.Services; using System; using System.Collections.Generic; using System.Linq; using static Google.Ads.GoogleAds.V18.Enums.CustomAudienceMemberTypeEnum.Types; using static Google.Ads.GoogleAds.V18.Enums.CustomAudienceStatusEnum.Types; using static Google.Ads.GoogleAds.V18.Enums.CustomAudienceTypeEnum.Types; namespace Google.Ads.GoogleAds.Examples.V18 { /// <summary> /// This example illustrates adding a custom audience. Custom audiences help you reach your /// ideal audience by entering relevant keywords, URLs and apps. For more information about /// custom audiences, see: /// https://support.google.com/google-ads/answer/9805516. /// </summary> public class AddCustomAudience : ExampleBase { /// <summary> /// Command line options for running the <see cref="AddCustomAudience"/> example. /// </summary> public class Options : OptionsBase { /// <summary> /// The Google Ads customer ID for which the conversion action is added. /// </summary> [Option("customerId", Required = true, HelpText = "The Google Ads customer ID for which the conversion action is added.")] public long CustomerId { get; set; } } /// <summary> /// Main method, to run this code example as a standalone application. /// </summary> /// <param name="args">The command line arguments.</param> public static void Main(string[] args) { Options options = ExampleUtilities.ParseCommandLine<Options>(args); AddCustomAudience codeExample = new AddCustomAudience(); Console.WriteLine(codeExample.Description); codeExample.Run(new GoogleAdsClient(), options.CustomerId); } /// <summary> /// Returns a description about the code example. /// </summary> public override string Description => "This example illustrates adding a custom audience. Custom audiences help you reach " + "your ideal audience by entering relevant keywords, URLs and apps. For more " + "information about custom audiences, see:" + "https://support.google.com/google-ads/answer/9805516."; /// <summary> /// Runs the code example. /// </summary> /// <param name="client">The Google Ads client.</param> /// <param name="customerId">The Google Ads customer ID for which the conversion action is /// added.</param> public void Run(GoogleAdsClient client, long customerId) { // Get the CustomAudienceService client. CustomAudienceServiceClient customAudienceServiceClient = client.GetService(Services.V18.CustomAudienceService); // Create a custom audience. CustomAudience customAudience = new CustomAudience { Name = $"Example CustomAudience #{ExampleUtilities.GetRandomString()}", Description = "Custom audiences who have searched specific terms on Google Search", // Match customers by what they searched on Google Search. // Note: "INTEREST" OR "PURCHASE_INTENT" is not allowed for the type field of newly // created custom audience. Use "AUTO" instead of these 2 options when creating a // new custom audience. Type = CustomAudienceType.Search, Status = CustomAudienceStatus.Enabled, }; // Add custom audience members to the custom audience. Customers that meet any of the // membership conditions will be reached. // Keywords or keyword phrases, which describe the customers' interests or search terms. customAudience.Members.Add(CreateCustomAudienceMember(CustomAudienceMemberType.Keyword, "mars cruise")); customAudience.Members.Add(CreateCustomAudienceMember(CustomAudienceMemberType.Keyword, "jupiter cruise")); // Website URLs that your customers might visit. customAudience.Members.Add(CreateCustomAudienceMember(CustomAudienceMemberType.Url, "http://www.example.com/locations/mars")); customAudience.Members.Add(CreateCustomAudienceMember(CustomAudienceMemberType.Url, "http://www.example.com/locations/jupiter")); // Package names of Android apps which customers might install. customAudience.Members.Add(CreateCustomAudienceMember(CustomAudienceMemberType.App, "com.google.android.apps.adwords")); // Create a custom audience operation. CustomAudienceOperation customAudienceOperation = new CustomAudienceOperation { Create = customAudience }; try { // Add the custom audience and display the results. MutateCustomAudiencesResponse customAudiencesResponse = customAudienceServiceClient .MutateCustomAudiences(customerId.ToString(), new[] { customAudienceOperation }); Console.WriteLine("New custom audience added with resource name: " + $"'{customAudiencesResponse.Results.First().ResourceName}'."); } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; } } /// <summary> /// Creates a custom audience member. /// </summary> /// <param name="memberType">The intended type of the new audience member.</param> /// <param name="value">The custom value to assign to the new audience member.</param> /// <returns></returns> public CustomAudienceMember CreateCustomAudienceMember(CustomAudienceMemberType memberType, string value) { CustomAudienceMember customAudienceMember = new CustomAudienceMember { MemberType = memberType }; switch (memberType) { case CustomAudienceMemberType.Keyword: customAudienceMember.Keyword = value; break; case CustomAudienceMemberType.Url: customAudienceMember.Url = value; break; case CustomAudienceMemberType.App: customAudienceMember.App = value; break; } return customAudienceMember; } } }
PHP
<?php /** * Copyright 2021 Google LLC * * Licensed under the Apache License, Version 2.0 (the "License"); * you may not use this file except in compliance with the License. * You may obtain a copy of the License at * * https://www.apache.org/licenses/LICENSE-2.0 * * Unless required by applicable law or agreed to in writing, software * distributed under the License is distributed on an "AS IS" BASIS, * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. * See the License for the specific language governing permissions and * limitations under the License. */ namespace Google\Ads\GoogleAds\Examples\Remarketing; require __DIR__ . '/../../vendor/autoload.php'; use GetOpt\GetOpt; use Google\Ads\GoogleAds\Examples\Utils\ArgumentNames; use Google\Ads\GoogleAds\Examples\Utils\ArgumentParser; use Google\Ads\GoogleAds\Examples\Utils\Helper; use Google\Ads\GoogleAds\Lib\OAuth2TokenBuilder; use Google\Ads\GoogleAds\Lib\V18\GoogleAdsClient; use Google\Ads\GoogleAds\Lib\V18\GoogleAdsClientBuilder; use Google\Ads\GoogleAds\Lib\V18\GoogleAdsException; use Google\Ads\GoogleAds\V18\Enums\CustomAudienceMemberTypeEnum\CustomAudienceMemberType; use Google\Ads\GoogleAds\V18\Enums\CustomAudienceStatusEnum\CustomAudienceStatus; use Google\Ads\GoogleAds\V18\Enums\CustomAudienceTypeEnum\CustomAudienceType; use Google\Ads\GoogleAds\V18\Errors\GoogleAdsError; use Google\Ads\GoogleAds\V18\Resources\CustomAudience; use Google\Ads\GoogleAds\V18\Resources\CustomAudienceMember; use Google\Ads\GoogleAds\V18\Services\CustomAudienceOperation; use Google\Ads\GoogleAds\V18\Services\MutateCustomAudiencesRequest; use Google\ApiCore\ApiException; /** * Illustrates adding a custom audience. Custom audiences help you reach your ideal audience by * entering relevant keywords, URLs and apps. For more information about custom audiences, see: * https://support.google.com/google-ads/answer/9805516. */ class AddCustomAudience { private const CUSTOMER_ID = 'INSERT_CUSTOMER_ID_HERE'; public static function main() { // Either pass the required parameters for this example on the command line, or insert them // into the constants above. $options = (new ArgumentParser())->parseCommandArguments([ ArgumentNames::CUSTOMER_ID => GetOpt::REQUIRED_ARGUMENT ]); // Generate a refreshable OAuth2 credential for authentication. $oAuth2Credential = (new OAuth2TokenBuilder())->fromFile()->build(); // Construct a Google Ads client configured from a properties file and the // OAuth2 credentials above. $googleAdsClient = (new GoogleAdsClientBuilder()) ->fromFile() ->withOAuth2Credential($oAuth2Credential) ->build(); try { self::runExample( $googleAdsClient, $options[ArgumentNames::CUSTOMER_ID] ?: self::CUSTOMER_ID ); } catch (GoogleAdsException $googleAdsException) { printf( "Request with ID '%s' has failed.%sGoogle Ads failure details:%s", $googleAdsException->getRequestId(), PHP_EOL, PHP_EOL ); foreach ($googleAdsException->getGoogleAdsFailure()->getErrors() as $error) { /** @var GoogleAdsError $error */ printf( "\t%s: %s%s", $error->getErrorCode()->getErrorCode(), $error->getMessage(), PHP_EOL ); } exit(1); } catch (ApiException $apiException) { printf( "ApiException was thrown with message '%s'.%s", $apiException->getMessage(), PHP_EOL ); exit(1); } } /** * Runs the example. * * @param GoogleAdsClient $googleAdsClient the Google Ads API client * @param int $customerId the customer ID */ public static function runExample(GoogleAdsClient $googleAdsClient, int $customerId) { // Creates a CustomAudience object to represent the new audience. $customAudience = new CustomAudience([ 'name' => 'Example CustomAudience #' . Helper::getPrintableDatetime(), 'description' => 'Custom audiences who have searched specific terms on Google Search', // Matches customers by what they searched on Google Search. // Note: "INTEREST" OR "PURCHASE_INTENT" is not allowed for the type field // of newly created custom audience. Use "AUTO" instead of these 2 options // when creating a new custom audience. 'type' => CustomAudienceType::SEARCH, 'status' => CustomAudienceStatus::ENABLED, // Lists the members that this custom audience is composed of. Customers that meet any // of the membership conditions will be reached. 'members' => [ // Adds Keywords or keyword phrases, which describe the customers' interests or // search terms. self::createCustomAudienceMember(CustomAudienceMemberType::KEYWORD, "mars cruise"), self::createCustomAudienceMember( CustomAudienceMemberType::KEYWORD, "jupiter cruise" ), // Adds website URLs that your customers might visit. self::createCustomAudienceMember( CustomAudienceMemberType::URL, "http://www.example.com/locations/mars" ), self::createCustomAudienceMember( CustomAudienceMemberType::URL, "http://www.example.com/locations/jupiter" ), // Adds package names of Android apps which customers might install. self::createCustomAudienceMember( CustomAudienceMemberType::APP, "com.google.android.apps.adwords" ) ] ]); // Creates the operation. $operation = new CustomAudienceOperation(); $operation->setCreate($customAudience); // Issues a mutate request to add the custom audience and prints some information. $customAudienceServiceClient = $googleAdsClient->getCustomAudienceServiceClient(); $response = $customAudienceServiceClient->mutateCustomAudiences( MutateCustomAudiencesRequest::build($customerId, [$operation]) ); printf( "Created custom audience with resource name '%s'.%s", $response->getResults()[0]->getResourceName(), PHP_EOL ); } /** * Constructs a custom audience member object for a given customer audience member type and * value. * * @param int $memberType the custom audience member type * @param string $value the custom audience member value * @return CustomAudienceMember the newly constructed customer audience member object */ private static function createCustomAudienceMember( int $memberType, string $value ): CustomAudienceMember { $customerAudienceMember = new CustomAudienceMember(['member_type' => $memberType]); if ($memberType == CustomAudienceMemberType::KEYWORD) { $customerAudienceMember->setKeyword($value); } elseif ($memberType == CustomAudienceMemberType::URL) { $customerAudienceMember->setUrl($value); } elseif ($memberType == CustomAudienceMemberType::APP) { $customerAudienceMember->setApp($value); } return $customerAudienceMember; } } AddCustomAudience::main();
Python
#!/usr/bin/env python # Copyright 2020 Google LLC # # Licensed under the Apache License, Version 2.0 (the "License"); # you may not use this file except in compliance with the License. # You may obtain a copy of the License at # # https://www.apache.org/licenses/LICENSE-2.0 # # Unless required by applicable law or agreed to in writing, software # distributed under the License is distributed on an "AS IS" BASIS, # WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. # See the License for the specific language governing permissions and # limitations under the License. """This example illustrates adding a custom audience. Custom audiences help you reach your ideal audience by entering relevant keywords, URLs, and apps. For more information about custom audiences, see: https://support.google.com/google-ads/answer/9805516 """ import argparse import sys from uuid import uuid4 from google.ads.googleads.client import GoogleAdsClient from google.ads.googleads.errors import GoogleAdsException def main(client, customer_id): """The main method that creates all necessary entities for the example. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. """ custom_audience_service = client.get_service("CustomAudienceService") # Create a custom audience operation. custom_audience_operation = client.get_type("CustomAudienceOperation") # Create a custom audience custom_audience = custom_audience_operation.create custom_audience.name = f"Example CustomAudience #{uuid4()}" custom_audience.description = ( "Custom audiences who have searched specific terms on Google Search." ) # Match customers by what they searched on Google Search. Note: "INTEREST" # or "PURCHASE_INTENT" is not allowed for the type field of a newly # created custom audience. Use "AUTO" instead of these two options when # creating a new custom audience. custom_audience.type_ = client.enums.CustomAudienceTypeEnum.SEARCH custom_audience.status = client.enums.CustomAudienceStatusEnum.ENABLED # List of members that this custom audience is composed of. Customers that # meet any of the membership conditions will be reached. member_type_enum = client.enums.CustomAudienceMemberTypeEnum member1 = create_custom_audience_member( client, member_type_enum.KEYWORD, "mars cruise" ) member2 = create_custom_audience_member( client, member_type_enum.KEYWORD, "jupiter cruise" ) member3 = create_custom_audience_member( client, member_type_enum.URL, "http://www.example.com/locations/mars" ) member4 = create_custom_audience_member( client, member_type_enum.URL, "http://www.example.com/locations/jupiter" ) member5 = create_custom_audience_member( client, member_type_enum.APP, "com.google.android.apps.adwords" ) custom_audience.members.extend( [member1, member2, member3, member4, member5] ) # Add the custom audience. custom_audience_response = custom_audience_service.mutate_custom_audiences( customer_id=customer_id, operations=[custom_audience_operation] ) print( "New custom audience added with resource name: " f"'{custom_audience_response.results[0].resource_name}'" ) def create_custom_audience_member(client, member_type, value): """Creates a custom audience member for a given member type and value. Args: client: an initialized GoogleAdsClient instance. member_type: the custom audience member type. value: the custom audience member value. Returns: A newly created CustomAudienceMember. """ member = client.get_type("CustomAudienceMember") member.member_type = member_type member_type_enum = client.enums.CustomAudienceMemberTypeEnum if member_type == member_type_enum.KEYWORD: member.keyword = value elif member_type == member_type_enum.URL: member.url = value elif member_type == member_type_enum.APP: member.app = value else: raise ValueError( "The member type must be a MemberTypeEnum value of KEYWORD, URL, or APP" ) return member if __name__ == "__main__": parser = argparse.ArgumentParser( description="Adds a custom audience for a specified customer." ) # The following argument(s) should be provided to run the example. parser.add_argument( "-c", "--customer_id", type=str, required=True, help="The Google Ads customer ID.", ) args = parser.parse_args() # GoogleAdsClient will read the google-ads.yaml configuration file in the # home directory if none is specified. googleads_client = GoogleAdsClient.load_from_storage(version="v18") try: main(googleads_client, args.customer_id) except GoogleAdsException as ex: print( f'Request with ID "{ex.request_id}" failed with status ' f'"{ex.error.code().name}" and includes the following errors:' ) for error in ex.failure.errors: print(f'\tError with message "{error.message}".') if error.location: for field_path_element in error.location.field_path_elements: print(f"\t\tOn field: {field_path_element.field_name}") sys.exit(1)
Ruby
#!/usr/bin/env ruby # Encoding: utf-8 # # Copyright 2020 Google LLC # # Licensed under the Apache License, Version 2.0 (the "License"); # you may not use this file except in compliance with the License. # You may obtain a copy of the License at # # https://www.apache.org/licenses/LICENSE-2.0 # # Unless required by applicable law or agreed to in writing, software # distributed under the License is distributed on an "AS IS" BASIS, # WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. # See the License for the specific language governing permissions and # limitations under the License. # # This example uses Customer Match to create a new user list (a.k.a. audience) # and adds users to it. # # This example illustrates adding a custom audience. Custom audiences help you # reach your ideal audience by entering relevant keywords, URLs and apps. # For more information about custom audiences, see: # https://support.google.com/google-ads/answer/9805516. require 'optparse' require 'google/ads/google_ads' require 'date' require 'digest' def add_custom_audience(customer_id) # GoogleAdsClient will read a config file from # ENV['HOME']/google_ads_config.rb when called without parameters client = Google::Ads::GoogleAds::GoogleAdsClient.new # Creates a custom audience operation. operation = client.operation.create_resource.custom_audience do |ca| ca.name = "Example Custom Audience ##{(Time.new.to_f * 1000).to_i}" ca.description = "Custom audiences who have searched specific terms on Google Search" # Match customers by what they searched on Google Search. # Note: "INTEREST" OR "PURCHASE_INTENT" is not allowed for the type field # of newly created custom audience. Use "AUTO" instead of these 2 options # when creating a new custom audience. ca.type = :SEARCH ca.status = :ENABLED # List of members that this custom audience is composed of. Customers that # meet any of the membership conditions will be reached. ca.members += [ # Keywords or keyword phrases, which describe the customers' interests # or search terms. create_custom_audience_member(client, :KEYWORD, "Mars Cruise"), create_custom_audience_member(client, :KEYWORD, "Jupiter Cruise"), # Website URLs that your customers might visit. create_custom_audience_member(client, :URL, "http://www.example.com/locations/mars"), create_custom_audience_member(client, :URL, "http://www.example.com/locations/jupiter"), # Package names of Android apps which customers might install. create_custom_audience_member(client, :APP, "com.google.android.apps.adwords"), ] end # Issues a mutate request to add the custom audience. response = client.service.custom_audience.mutate_custom_audiences( customer_id: customer_id, operations: [operation], ) puts "New custom audience added with resource name: " \ "'#{response.results.first.resource_name}'." end # Creates a custom audience member. def create_custom_audience_member(client, member_type, member_value) client.resource.custom_audience_member do |m| m.member_type = member_type case member_type when :KEYWORD m.keyword = member_value when :URL m.url = member_value when :APP m.app = member_value else raise "Invalid audience member type." end end end if __FILE__ == $0 options = {} # The following parameter(s) should be provided to run the example. You can # either specify these by changing the INSERT_XXX_ID_HERE values below, or on # the command line. # # Parameters passed on the command line will override any parameters set in # code. # # Running the example with -h will print the command line usage. options[:customer_id] = 'INSERT_CUSTOMER_ID_HERE' OptionParser.new do |opts| opts.banner = sprintf('Usage: %s [options]', File.basename(__FILE__)) opts.separator '' opts.separator 'Options:' opts.on('-C', '--customer-id CUSTOMER-ID', String, 'Customer ID') do |v| options[:customer_id] = v end opts.separator '' opts.separator 'Help:' opts.on_tail('-h', '--help', 'Show this message') do puts opts exit end end.parse! begin add_custom_audience(options.fetch(:customer_id).tr("-", "")) rescue Google::Ads::GoogleAds::Errors::GoogleAdsError => e e.failure.errors.each do |error| STDERR.printf("Error with message: %s\n", error.message) if error.location error.location.field_path_elements.each do |field_path_element| STDERR.printf("\tOn field: %s\n", field_path_element.field_name) end end error.error_code.to_h.each do |k, v| next if v == :UNSPECIFIED STDERR.printf("\tType: %s\n\tCode: %s\n", k, v) end end raise end end
Perl
#!/usr/bin/perl -w # # Copyright 2020, Google LLC # # Licensed under the Apache License, Version 2.0 (the "License"); # you may not use this file except in compliance with the License. # You may obtain a copy of the License at # # http://www.apache.org/licenses/LICENSE-2.0 # # Unless required by applicable law or agreed to in writing, software # distributed under the License is distributed on an "AS IS" BASIS, # WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. # See the License for the specific language governing permissions and # limitations under the License. # # This example illustrates adding a custom audience. Custom audiences help you # reach your ideal audience by entering relevant keywords, URLs and apps. For more # information about custom audiences, see: # https://support.google.com/google-ads/answer/9805516. use strict; use warnings; use utf8; use FindBin qw($Bin); use lib "$Bin/../../lib"; use Google::Ads::GoogleAds::Client; use Google::Ads::GoogleAds::Utils::GoogleAdsHelper; use Google::Ads::GoogleAds::V18::Resources::CustomAudience; use Google::Ads::GoogleAds::V18::Resources::CustomAudienceMember; use Google::Ads::GoogleAds::V18::Enums::CustomAudienceTypeEnum qw(SEARCH); use Google::Ads::GoogleAds::V18::Enums::CustomAudienceStatusEnum qw(ENABLED); use Google::Ads::GoogleAds::V18::Enums::CustomAudienceMemberTypeEnum qw(KEYWORD URL APP); use Google::Ads::GoogleAds::V18::Services::CustomAudienceService::CustomAudienceOperation; use Getopt::Long qw(:config auto_help); use Pod::Usage; use Cwd qw(abs_path); use Data::Uniqid qw(uniqid); # The following parameter(s) should be provided to run the example. You can # either specify these by changing the INSERT_XXX_ID_HERE values below, or on # the command line. # # Parameters passed on the command line will override any parameters set in # code. # # Running the example with -h will print the command line usage. my $customer_id = "INSERT_CUSTOMER_ID_HERE"; sub add_custom_audience { my ($api_client, $customer_id) = @_; # Create a custom audience. my $custom_audience = Google::Ads::GoogleAds::V18::Resources::CustomAudience->new({ name => "Example CustomAudience #" . uniqid(), description => "Custom audiences who have searched specific terms on Google Search", # Match customers by what they searched on Google Search. # Note: "INTEREST" OR "PURCHASE_INTENT" is not allowed for the type field # of newly created custom audience. Use "AUTO" instead of these 2 options # when creating a new custom audience. type => SEARCH, status => ENABLED, # List of members that this custom audience is composed of. Customers that # meet any of the membership conditions will be reached. members => [ # Keywords or keyword phrases, which describe the customers' interests # or search terms. create_custom_audience_member(KEYWORD, "mars cruise"), create_custom_audience_member(KEYWORD, "jupiter cruise"), # Website URLs that your customers might visit. create_custom_audience_member( URL, "http://www.example.com/locations/mars" ), create_custom_audience_member( URL, "http://www.example.com/locations/jupiter" ), # Package names of Android apps which customers might install. create_custom_audience_member(APP, "com.google.android.apps.adwords"), ]}); # Create a custom audience operation. my $custom_audience_operation = Google::Ads::GoogleAds::V18::Services::CustomAudienceService::CustomAudienceOperation ->new({create => $custom_audience}); # Add the custom audience. my $custom_audiences_response = $api_client->CustomAudienceService()->mutate({ customerId => $customer_id, operations => [$custom_audience_operation]}); printf "New custom audience added with resource name: '%s'.\n", $custom_audiences_response->{results}[0]{resourceName}; return 1; } # Creates a custom audience member. sub create_custom_audience_member { my ($member_type, $value) = @_; my $custom_audience_member = Google::Ads::GoogleAds::V18::Resources::CustomAudienceMember->new({ memberType => $member_type }); if ($member_type eq KEYWORD) { $custom_audience_member->{keyword} = $value; } elsif ($member_type eq URL) { $custom_audience_member->{url} = $value; } elsif ($member_type eq APP) { $custom_audience_member->{app} = $value; } return $custom_audience_member; } # Don't run the example if the file is being included. if (abs_path($0) ne abs_path(__FILE__)) { return 1; } # Get Google Ads Client, credentials will be read from ~/googleads.properties. my $api_client = Google::Ads::GoogleAds::Client->new(); # By default examples are set to die on any server returned fault. $api_client->set_die_on_faults(1); # Parameters passed on the command line will override any parameters set in code. GetOptions("customer_id=s" => \$customer_id); # Print the help message if the parameters are not initialized in the code nor # in the command line. pod2usage(2) if not check_params($customer_id); # Call the example. add_custom_audience($api_client, $customer_id =~ s/-//gr); =pod =head1 NAME add_custom_audience =head1 DESCRIPTION This example illustrates adding a custom audience. Custom audiences help you reach your ideal audience by entering relevant keywords, URLs and apps. For more information about custom audiences, see: https://support.google.com/google-ads/answer/9805516. =head1 SYNOPSIS add_custom_audience.pl [options] -help Show the help message. -customer_id The Google Ads customer ID. =cut
Nhắm đến đối tượng tuỳ chỉnh
Sau khi tạo phân khúc đối tượng, bước tiếp theo là nhắm mục tiêu đến phân khúc đó. Bạn có thể
nhắm đến một đối tượng tuỳ chỉnh ở cấp chiến dịch bằng cách đặt
trường
CampaignCriterion.custom_audience
hoặc ở cấp nhóm quảng cáo bằng cách đặt
trường
AdGroupCriterion.custom_audience.
Đề xuất về đối tượng tuỳ chỉnh
Bạn có thể truy xuất các đề xuất thuộc loại CUSTOM_AUDIENCE_OPT_IN. Loại này đề xuất tạo đối tượng tuỳ chỉnh. Điều này đặc biệt hữu ích nếu bạn là một nhà quảng cáo bên thứ ba cho phép người dùng tạo và quản lý các phân khúc đối tượng. Khi người dùng làm theo đề xuất tạo đối tượng tuỳ chỉnh, điều này sẽ giúp cải thiện điểm tối ưu hoá tổng thể của tài khoản.
Để biết thêm thông tin, hãy truy cập hướng dẫn về Điểm tối ưu hoá và các đề xuất.
Xem xét hiệu suất của danh sách
Để thu thập dữ liệu hiệu suất cho các phân khúc đối tượng, hãy đưa ra yêu cầu tìm kiếm dựa trên ad_group_audience_view hoặc tài nguyên campaign_audience_view.
Ví dụ: bạn có thể xem xét conversions hoặc cost_per_conversion để xác định xem việc nhắm mục tiêu phân khúc đối tượng có thực sự dẫn đến nhiều lượt chuyển đổi hơn hay không, sau đó điều chỉnh hệ số điều chỉnh giá thầu cho phù hợp.
SELECT
ad_group_criterion.criterion_id,
metrics.conversions,
metrics.cost_per_conversion
FROM ad_group_audience_view