Business message assets

AI-generated Key Takeaways

• Business message assets on Google Search results pages function as Click-to-Message assets that connect users to advertisers on WhatsApp.

• Access to this feature is restricted by an allowlist and requires contacting your Account Manager.

• Creating a business message asset requires an active WhatsApp account, the business message provider set to WhatsApp, a welcome message, and a call to action.

• Business message assets can be linked at the account, campaign, or ad group level, with only one active asset allowed at a time.

• For Responsive Search Ads, if multiple message assets are eligible, the ad will use the asset at the lowest level in the Customer -> Campaign -> AdGroup hierarchy.

Business message assets appear on a search results page and function as Click-to-Message (CTM) assets. When a user clicks a CTM asset, that initiates a messaging connection with the advertiser on WhatsApp.

This feature is restricted using an allowlist in the API. To gain access, contact your Account Manager.

Create a Business Message Asset

You can create a business message asset as you would any other asset using AssetService

The elements required for creation are:

• An active WhatsApp account that is identified by the country code and telephone number registered with WhatsApp.
• A business message provider which is always WhatsApp.
• A welcome message to prompt the user to initiate a conversation.
• A compelling call to action that empowers people to engage with your business or service

The response will return the asset id which you can use for linking.

Link a business message asset

You can link business message assets at the account, campaign, or ad group level. Only one active business message asset with setLinkStatus set to ENABLED is allowed.

Responsive Search Ads

In a Responsive Search Ad, when multiple message assets are eligible, the ad uses the asset at the lowest level in the hierarchy of Customer -> Campaign -> AdGroup.