出价模拟
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使用出价模拟功能，在不同的出价方案下估算广告组、定位条件和广告系列的效果。您可以利用这些信息来调整和优化出价策略。
Google Ads API 的出价模拟功能可预测以各种方式更改出价会对费用、展示次数和点击次数产生怎样的影响。这类似于 Google Ads 界面中的出价模拟器，并且基于历史数据。如需了解前瞻性预测，请参阅关键字规划这一类似概念。
使用场景
假设您有一则广告已投放数周，但费用远高于您的预期或您愿意支出的金额。
您想测试一下，如果稍微降低出价，会发生什么情况。您的广告获得的浏览量和点击次数会减少多少？费用会减少多少？
反之，如果您的广告未获得预期数量的展示次数和点击次数，该怎么办？如何知道应将出价设定为多少才能解决该问题？
出价模拟有助于您研究这些情形。当您提取出价模拟数据时，系统会显示广告展示期间的预计观看次数、点击次数和费用。
借助出价模拟，您可以查看过去一周在当前出价水平下的效果统计信息，以及在同一时间段内使用不同出价金额的模拟效果。
通过分析广告在过去原本可能取得怎样不同的效果，您可以就未来如何调整出价和广告系列级出价调节系数做出更加明智的决策。
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最后更新时间 (UTC)：2025-08-26。
[null,null,["最后更新时间 (UTC)：2025-08-26。"],[[["\u003cp\u003eBid simulations predict the impact of bid changes on your ad performance metrics like cost, impressions, and clicks.\u003c/p\u003e\n"],["\u003cp\u003eThey use historical data to project how your ads would have performed with different bids over the past seven days.\u003c/p\u003e\n"],["\u003cp\u003eBy analyzing these simulations, you can optimize your bidding strategy and improve campaign performance.\u003c/p\u003e\n"],["\u003cp\u003eBid simulations help answer "what-if" scenarios, such as how lowering or raising your bids would have affected your ads.\u003c/p\u003e\n"],["\u003cp\u003eThey enable more informed decision-making for adjusting bids and campaign-level bid modifiers for future campaigns.\u003c/p\u003e\n"]]],[],null,["# Bid simulations\n\nUse bid simulations to estimate performance for your ad groups, criteria,\nand campaigns under different bidding scenarios. You can use this information to\nadjust and optimize your bidding strategy.\n\nThe bid simulations of Google Ads API predict how changing your bid in\nvarious ways impacts cost, impressions, and clicks. This is analogous to\n[bid simulators](//support.google.com/google-ads/answer/2470105) in the\nGoogle Ads UI and is based on historical data. For forward-looking predictions,\nrefer to the similar concept of\n[keyword planning](/google-ads/api/docs/keyword-planning/overview).\n\nUse case\n--------\n\nSuppose you have an ad that's been running for a few weeks, and it is costing\na lot more than you expected or wanted to spend.\n\nYou want to test what might happen if you lower your bids a little. How many\nfewer views and clicks would your ad get? How much less would it cost?\n\nConversely, what if your ad isn't getting the number of impressions and clicks\nyou expect? How do you know where you should set your bids to fix that\nproblem?\n\nBid simulations help you research these scenarios. When you fetch a bid\nsimulation, it shows projected views, clicks, and cost during the time period\nyour ad was showing.\n\nWith bid simulations, you can examine performance statistics for the past week\nat the current level of bidding, alongside simulated performance over the same\ntime period using different bid amounts.\n\nBy analyzing how your ads might have performed differently in the past, you can\nmake more informed decisions about how to adjust your bids and campaign-level\nbid modifiers for the future."]]
