Eine Gebotssimulation besteht aus Simulationsdaten und Informationen zum Zeitraum, zum Typ der Simulationsdaten, zur Kampagne, zur Anzeigengruppe oder zum Kriterium, auf die bzw. das sie sich beziehen. Die Simulationsdaten sind eine Abfolge von Simulationspunkten, die ein Histogramm der prognostizierten Leistung mit unterschiedlichen Geboten während des gegebenen Zeitraums liefern. Die von einem Simulationspunkt bereitgestellten Informationen hängen von der Art der Simulationsdaten ab.
Jede Gebotssimulation kann mit einer GAQL-Abfrage abgerufen werden. Wählen Sie hierzu das richtige Simulationsdatenfeld (Typ der Simulationsdaten) aus der richtigen Ressource (Gebotsebene) aus.
Gebotsebene und Ressource | SimulationType | Simulationsdatenfeld | Simulationspunkttyp |
---|---|---|---|
Anzeigengruppe |
|
||
Anzeigengruppenkriterium | CPC_BID |
cpc_bid_point_list.points | CpcBidSimulationPoint |
Gebotsstrategie (Portfolio) |
|
||
Campaign |
|
Methode zur Skalierung der Simulationsänderung in Kampagnensimulationen
Simulationen auf Kampagnenebene unterstützen eine spezielle Methode zur Simulationsänderung namens SCALING
.
Wenn ein CampaignSimulation
die Änderungsmethode SCALING
hat, wird angezeigt, was passiert, wenn alle Keyword-Gebote mit dem angegebenen Skalierungsmodifikator skaliert werden. Wenn beispielsweise ein Skalierungsmodifikator 2,0 ist, zeigt dies, was passiert, wenn alle Keyword-Gebote verdoppelt werden. Weitere Informationen finden Sie im Artikel Ergebnisse mit Gebots-, Budget- und Zielsimulatoren schätzen.
Im folgenden Beispiel wird gezeigt, wie Sie alle Simulationen, die für ein CPC-Gebot für ein beliebiges Kriterium einer bestimmten Anzeigengruppe verfügbar sind, abrufen und drucken, indem Sie nach der ID filtern.
Java
private void runExample(GoogleAdsClient googleAdsClient, long customerId, long adGroupId) { try (GoogleAdsServiceClient googleAdsServiceClient = googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) { // Creates a query that retrieves the ad group criterion CPC bid simulations. String query = String.format( "SELECT ad_group_criterion_simulation.ad_group_id, " + "ad_group_criterion_simulation.criterion_id, " + "ad_group_criterion_simulation.start_date, " + "ad_group_criterion_simulation.end_date, " + "ad_group_criterion_simulation.cpc_bid_point_list.points " + "FROM ad_group_criterion_simulation " + "WHERE ad_group_criterion_simulation.type = CPC_BID " + "AND ad_group_criterion_simulation.ad_group_id = %d", adGroupId); // Constructs the SearchGoogleAdsStreamRequest. SearchGoogleAdsStreamRequest request = SearchGoogleAdsStreamRequest.newBuilder() .setCustomerId(Long.toString(customerId)) .setQuery(query) .build(); // Issues the search stream request. ServerStream<SearchGoogleAdsStreamResponse> stream = googleAdsServiceClient.searchStreamCallable().call(request); // Iterates over all rows in all messages and prints the requested field values for // the ad group criterion CPC bid simulation in each row. for (SearchGoogleAdsStreamResponse response : stream) { for (GoogleAdsRow googleAdsRow : response.getResultsList()) { AdGroupCriterionSimulation simulation = googleAdsRow.getAdGroupCriterionSimulation(); System.out.printf( "Found ad group criterion CPC bid simulation for ad group ID %d, " + "criterion ID %d, start date '%s', end date '%s', and points:%n", simulation.getAdGroupId(), simulation.getCriterionId(), simulation.getStartDate(), simulation.getEndDate()); for (CpcBidSimulationPoint point : simulation.getCpcBidPointList().getPointsList()) { System.out.printf( " bid: %d => clicks: %d, cost: %d, impressions: %d, " + "biddable conversions: %.2f, biddable conversions value: %.2f%s", point.getCpcBidMicros(), point.getClicks(), point.getCostMicros(), point.getImpressions(), point.getBiddableConversions(), point.getBiddableConversions()); } } } } }
C#
public void Run(GoogleAdsClient client, long customerId, long adGroupId) { // Get the GoogleAdsService. GoogleAdsServiceClient googleAdsService = client.GetService(Services.V16.GoogleAdsService); try { // Creates a query that retrieves the ad group criterion CPC bid simulations. string query = $@" SELECT ad_group_criterion_simulation.ad_group_id, ad_group_criterion_simulation.criterion_id, ad_group_criterion_simulation.start_date, ad_group_criterion_simulation.end_date, ad_group_criterion_simulation.cpc_bid_point_list.points FROM ad_group_criterion_simulation WHERE ad_group_criterion_simulation.type = CPC_BID AND ad_group_criterion_simulation.ad_group_id = {adGroupId}"; // Issue a search stream request. googleAdsService.SearchStream(customerId.ToString(), query, delegate (SearchGoogleAdsStreamResponse response) { // Iterates over all rows in all messages and prints the requested field // values for the ad group criterion CPC bid simulation in each row. foreach (GoogleAdsRow googleAdsRow in response.Results) { AdGroupCriterionSimulation simulation = googleAdsRow.AdGroupCriterionSimulation; Console.WriteLine("Found ad group criterion CPC bid simulation for " + $"ad group ID {simulation.AdGroupId}, " + $"criterion ID {simulation.CriterionId}, " + $"start date {simulation.StartDate}, " + $"end date {simulation.EndDate}"); foreach (CpcBidSimulationPoint point in simulation.CpcBidPointList.Points) { Console.WriteLine($"\tbid: {point.CpcBidMicros} => " + $"clicks: {point.Clicks}, " + $"cost: {point.CostMicros}, " + $"impressions: {point.Impressions}, " + $"biddable conversions: {point.BiddableConversions}, " + "biddable conversions value: " + $"{point.BiddableConversionsValue}"); } Console.WriteLine(); } } ); }
PHP
public static function runExample( GoogleAdsClient $googleAdsClient, int $customerId, int $adGroupId ) { $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient(); // Creates a query that retrieves the ad group criterion CPC bid simulations. $query = sprintf( 'SELECT ad_group_criterion_simulation.ad_group_id, ' . 'ad_group_criterion_simulation.criterion_id, ' . 'ad_group_criterion_simulation.start_date, ' . 'ad_group_criterion_simulation.end_date, ' . 'ad_group_criterion_simulation.cpc_bid_point_list.points ' . 'FROM ad_group_criterion_simulation ' . 'WHERE ad_group_criterion_simulation.type = CPC_BID ' . 'AND ad_group_criterion_simulation.ad_group_id = %d', $adGroupId ); // Issues a search stream request. /** @var GoogleAdsServerStreamDecorator $stream */ $stream = $googleAdsServiceClient->searchStream( SearchGoogleAdsStreamRequest::build($customerId, $query) ); // Iterates over all rows in all messages and prints the requested field values for // the ad group criterion CPC bid simulation in each row. foreach ($stream->iterateAllElements() as $googleAdsRow) { /** @var GoogleAdsRow $googleAdsRow */ $simulation = $googleAdsRow->getAdGroupCriterionSimulation(); printf( 'Found ad group criterion CPC bid simulation for ad group ID %d, ' . 'criterion ID %d, start date "%s", end date "%s", and points:%s', $simulation->getAdGroupId(), $simulation->getCriterionId(), $simulation->getStartDate(), $simulation->getEndDate(), PHP_EOL ); foreach ($simulation->getCpcBidPointList()->getPoints() as $point) { /** @var CpcBidSimulationPoint $point */ printf( ' bid: %d => clicks: %d, cost: %d, impressions: %d, ' . 'biddable conversions: %.2f, biddable conversions value: %.2f%s', $point->getCpcBidMicros(), $point->getClicks(), $point->getCostMicros(), $point->getImpressions(), $point->getBiddableConversions(), $point->getBiddableConversionsValue(), PHP_EOL ); } print PHP_EOL; } }
Python
def main(client, customer_id, ad_group_id): googleads_service = client.get_service("GoogleAdsService") query = f""" SELECT ad_group_criterion_simulation.ad_group_id, ad_group_criterion_simulation.criterion_id, ad_group_criterion_simulation.start_date, ad_group_criterion_simulation.end_date, ad_group_criterion_simulation.cpc_bid_point_list.points FROM ad_group_criterion_simulation WHERE ad_group_criterion_simulation.type = CPC_BID AND ad_group_criterion_simulation.ad_group_id = {ad_group_id}""" # Issues a search request using streaming. stream = googleads_service.search_stream( customer_id=customer_id, query=query ) # Iterates over all rows in all messages and prints the requested field # values for the ad group criterion CPC bid simulation in each row. for batch in stream: for row in batch.results: simulation = row.ad_group_criterion_simulation print( "found ad group criterion CPC bid simulation for " f"ad group ID {simulation.ad_group_id}, " f"criterion ID {simulation.criterion_id}, " f"start date {simulation.start_date}, " f"end date {simulation.end_date}" ) for point in simulation.cpc_bid_point_list.points: print( f"\tbid: {point.cpc_bid_micros} => " f"clicks: {point.clicks}", f"cost: {point.cost_micros}, " f"impressions: {point.impressions}," "biddable conversions: " f"{point.biddable_conversions}," f"biddable conversions value: " f"{point.biddable_conversions_value}", ) print()
Ruby
def get_ad_group_criterion_cpc_bid_simulations(customer_id, ad_group_id) # GoogleAdsClient will read a config file from # ENV['HOME']/google_ads_config.rb when called without parameters client = Google::Ads::GoogleAds::GoogleAdsClient.new query = <<~QUERY SELECT ad_group_criterion_simulation.ad_group_id, ad_group_criterion_simulation.criterion_id, ad_group_criterion_simulation.start_date, ad_group_criterion_simulation.end_date, ad_group_criterion_simulation.cpc_bid_point_list.points FROM ad_group_criterion_simulation WHERE ad_group_criterion_simulation.type = CPC_BID AND ad_group_criterion_simulation.ad_group_id = #{ad_group_id} QUERY responses = client.service.google_ads.search_stream( customer_id: customer_id, query: query, ) responses.each do |response| response.results.each do |row| simulation = row.ad_group_criterion_simulation puts "Found ad group criterion CPC bid simulation for " \ "ad group ID #{simulation.ad_group_id}, " \ "criterion ID #{simulation.criterion_id}, " \ "start date '#{simulation.start_date}', " \ "end date '#{simulation.end_date}', and points:" simulation.cpc_bid_point_list.points.each do |point| puts " bid: #{point.cpc_bid_micros} => " \ "clicks: #{point.clicks}, " \ "cost: #{point.cost_micros}, " \ "impressions: #{point.impressions}, " \ "biddable conversions: #{point.biddable_conversions.round(2)}, " \ "biddable conversions value: #{point.biddable_conversions_value.round(2)}" end end end end
Perl
sub get_ad_group_criterion_cpc_bid_simulations { my ($api_client, $customer_id, $ad_group_id) = @_; # Create a query that retrieves the ad group criterion CPC bid simulations. my $search_query = "SELECT ad_group_criterion_simulation.ad_group_id, " . "ad_group_criterion_simulation.criterion_id, " . "ad_group_criterion_simulation.start_date, " . "ad_group_criterion_simulation.end_date, " . "ad_group_criterion_simulation.cpc_bid_point_list.points " . "FROM ad_group_criterion_simulation " . "WHERE ad_group_criterion_simulation.type = CPC_BID " . "AND ad_group_criterion_simulation.ad_group_id = $ad_group_id"; my $search_stream_request = Google::Ads::GoogleAds::V16::Services::GoogleAdsService::SearchGoogleAdsStreamRequest ->new({ customerId => $customer_id, query => $search_query }); # Get the GoogleAdsService. my $google_ads_service = $api_client->GoogleAdsService(); my $search_stream_handler = Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({ service => $google_ads_service, request => $search_stream_request }); # Issue a search stream request, iterate over all rows in all messages and # print the requested field values for the ad group criterion CPC bid # simulation in each row. $search_stream_handler->process_contents( sub { my $google_ads_row = shift; my $simulation = $google_ads_row->{adGroupCriterionSimulation}; printf "Found ad group criterion CPC bid simulation for ad group ID %d, " . "criterion ID %d, start date '%s', end date '%s', and points:\n", $simulation->{adGroupId}, $simulation->{criterionId}, $simulation->{startDate}, $simulation->{endDate}; foreach my $point (@{$simulation->{cpcBidPointList}{points}}) { printf " bid: %d => clicks: %d, cost: %d, impressions: %d, " . "biddable conversions: %.2f, biddable conversions value: %.2f\n", $point->{cpcBidMicros}, $point->{clicks}, $point->{costMicros}, $point->{impressions}, $point->{biddableConversions}, $point->{biddableConversionsValue}; } }); return 1; }