Une simulation d'enchères se compose de données de simulation, ainsi que d'informations sur la période, le type de données de simulation, la campagne, le groupe d'annonces ou le critère en question. Les données de simulation sont une séquence de points de simulation qui fournit un histogramme des performances prévues avec différentes enchères au cours de la période donnée. Les informations fournies par un point de simulation dépendent du type de données de simulation.
Vous pouvez récupérer une simulation d'enchères avec une requête GAQL en sélectionnant le champ de données de simulation approprié (type de données de simulation) à partir de la ressource appropriée (au niveau d'enchère).
Niveau d'enchère et ressource | SimulationType | Champ de données de simulation | Type de point de simulation |
---|---|---|---|
Groupe d'annonces |
|
||
Critère du groupe d'annonces | CPC_BID |
cpc_bid_point_list.points | CpcBidSimulationPoint |
Stratégie d'enchères (portefeuille) |
|
||
Campaign |
|
Ajustement de la méthode de modification de la simulation dans les simulations de campagne
Les simulations au niveau de la campagne sont compatibles avec une méthode de modification de simulation spéciale appelée SCALING
.
Lorsqu'un CampaignSimulation
est associé à la méthode de modification SCALING
, il montre ce qui se passe si toutes les enchères de mot clé sont mises à l'échelle par le modificateur de scaling donné. Par exemple, avec un modificateur d'ajustement de 2,0, cela montre ce qui se passe si toutes les enchères de mot clé sont doublées. Pour en savoir plus, consultez l'article Estimer vos résultats grâce aux simulateurs d'enchères, de budgets et de cibles.
L'exemple suivant montre comment récupérer et imprimer toutes les simulations d'enchères au CPC disponibles pour tous les critères d'un groupe d'annonces donné en filtrant selon son ID.
Java
private void runExample(GoogleAdsClient googleAdsClient, long customerId, long adGroupId) { try (GoogleAdsServiceClient googleAdsServiceClient = googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) { // Creates a query that retrieves the ad group criterion CPC bid simulations. String query = String.format( "SELECT ad_group_criterion_simulation.ad_group_id, " + "ad_group_criterion_simulation.criterion_id, " + "ad_group_criterion_simulation.start_date, " + "ad_group_criterion_simulation.end_date, " + "ad_group_criterion_simulation.cpc_bid_point_list.points " + "FROM ad_group_criterion_simulation " + "WHERE ad_group_criterion_simulation.type = CPC_BID " + "AND ad_group_criterion_simulation.ad_group_id = %d", adGroupId); // Constructs the SearchGoogleAdsStreamRequest. SearchGoogleAdsStreamRequest request = SearchGoogleAdsStreamRequest.newBuilder() .setCustomerId(Long.toString(customerId)) .setQuery(query) .build(); // Issues the search stream request. ServerStream<SearchGoogleAdsStreamResponse> stream = googleAdsServiceClient.searchStreamCallable().call(request); // Iterates over all rows in all messages and prints the requested field values for // the ad group criterion CPC bid simulation in each row. for (SearchGoogleAdsStreamResponse response : stream) { for (GoogleAdsRow googleAdsRow : response.getResultsList()) { AdGroupCriterionSimulation simulation = googleAdsRow.getAdGroupCriterionSimulation(); System.out.printf( "Found ad group criterion CPC bid simulation for ad group ID %d, " + "criterion ID %d, start date '%s', end date '%s', and points:%n", simulation.getAdGroupId(), simulation.getCriterionId(), simulation.getStartDate(), simulation.getEndDate()); for (CpcBidSimulationPoint point : simulation.getCpcBidPointList().getPointsList()) { System.out.printf( " bid: %d => clicks: %d, cost: %d, impressions: %d, " + "biddable conversions: %.2f, biddable conversions value: %.2f%s", point.getCpcBidMicros(), point.getClicks(), point.getCostMicros(), point.getImpressions(), point.getBiddableConversions(), point.getBiddableConversions()); } } } } }
C#
public void Run(GoogleAdsClient client, long customerId, long adGroupId) { // Get the GoogleAdsService. GoogleAdsServiceClient googleAdsService = client.GetService(Services.V16.GoogleAdsService); try { // Creates a query that retrieves the ad group criterion CPC bid simulations. string query = $@" SELECT ad_group_criterion_simulation.ad_group_id, ad_group_criterion_simulation.criterion_id, ad_group_criterion_simulation.start_date, ad_group_criterion_simulation.end_date, ad_group_criterion_simulation.cpc_bid_point_list.points FROM ad_group_criterion_simulation WHERE ad_group_criterion_simulation.type = CPC_BID AND ad_group_criterion_simulation.ad_group_id = {adGroupId}"; // Issue a search stream request. googleAdsService.SearchStream(customerId.ToString(), query, delegate (SearchGoogleAdsStreamResponse response) { // Iterates over all rows in all messages and prints the requested field // values for the ad group criterion CPC bid simulation in each row. foreach (GoogleAdsRow googleAdsRow in response.Results) { AdGroupCriterionSimulation simulation = googleAdsRow.AdGroupCriterionSimulation; Console.WriteLine("Found ad group criterion CPC bid simulation for " + $"ad group ID {simulation.AdGroupId}, " + $"criterion ID {simulation.CriterionId}, " + $"start date {simulation.StartDate}, " + $"end date {simulation.EndDate}"); foreach (CpcBidSimulationPoint point in simulation.CpcBidPointList.Points) { Console.WriteLine($"\tbid: {point.CpcBidMicros} => " + $"clicks: {point.Clicks}, " + $"cost: {point.CostMicros}, " + $"impressions: {point.Impressions}, " + $"biddable conversions: {point.BiddableConversions}, " + "biddable conversions value: " + $"{point.BiddableConversionsValue}"); } Console.WriteLine(); } } ); }
PHP
public static function runExample( GoogleAdsClient $googleAdsClient, int $customerId, int $adGroupId ) { $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient(); // Creates a query that retrieves the ad group criterion CPC bid simulations. $query = sprintf( 'SELECT ad_group_criterion_simulation.ad_group_id, ' . 'ad_group_criterion_simulation.criterion_id, ' . 'ad_group_criterion_simulation.start_date, ' . 'ad_group_criterion_simulation.end_date, ' . 'ad_group_criterion_simulation.cpc_bid_point_list.points ' . 'FROM ad_group_criterion_simulation ' . 'WHERE ad_group_criterion_simulation.type = CPC_BID ' . 'AND ad_group_criterion_simulation.ad_group_id = %d', $adGroupId ); // Issues a search stream request. /** @var GoogleAdsServerStreamDecorator $stream */ $stream = $googleAdsServiceClient->searchStream( SearchGoogleAdsStreamRequest::build($customerId, $query) ); // Iterates over all rows in all messages and prints the requested field values for // the ad group criterion CPC bid simulation in each row. foreach ($stream->iterateAllElements() as $googleAdsRow) { /** @var GoogleAdsRow $googleAdsRow */ $simulation = $googleAdsRow->getAdGroupCriterionSimulation(); printf( 'Found ad group criterion CPC bid simulation for ad group ID %d, ' . 'criterion ID %d, start date "%s", end date "%s", and points:%s', $simulation->getAdGroupId(), $simulation->getCriterionId(), $simulation->getStartDate(), $simulation->getEndDate(), PHP_EOL ); foreach ($simulation->getCpcBidPointList()->getPoints() as $point) { /** @var CpcBidSimulationPoint $point */ printf( ' bid: %d => clicks: %d, cost: %d, impressions: %d, ' . 'biddable conversions: %.2f, biddable conversions value: %.2f%s', $point->getCpcBidMicros(), $point->getClicks(), $point->getCostMicros(), $point->getImpressions(), $point->getBiddableConversions(), $point->getBiddableConversionsValue(), PHP_EOL ); } print PHP_EOL; } }
Python
def main(client, customer_id, ad_group_id): googleads_service = client.get_service("GoogleAdsService") query = f""" SELECT ad_group_criterion_simulation.ad_group_id, ad_group_criterion_simulation.criterion_id, ad_group_criterion_simulation.start_date, ad_group_criterion_simulation.end_date, ad_group_criterion_simulation.cpc_bid_point_list.points FROM ad_group_criterion_simulation WHERE ad_group_criterion_simulation.type = CPC_BID AND ad_group_criterion_simulation.ad_group_id = {ad_group_id}""" # Issues a search request using streaming. stream = googleads_service.search_stream( customer_id=customer_id, query=query ) # Iterates over all rows in all messages and prints the requested field # values for the ad group criterion CPC bid simulation in each row. for batch in stream: for row in batch.results: simulation = row.ad_group_criterion_simulation print( "found ad group criterion CPC bid simulation for " f"ad group ID {simulation.ad_group_id}, " f"criterion ID {simulation.criterion_id}, " f"start date {simulation.start_date}, " f"end date {simulation.end_date}" ) for point in simulation.cpc_bid_point_list.points: print( f"\tbid: {point.cpc_bid_micros} => " f"clicks: {point.clicks}", f"cost: {point.cost_micros}, " f"impressions: {point.impressions}," "biddable conversions: " f"{point.biddable_conversions}," f"biddable conversions value: " f"{point.biddable_conversions_value}", ) print()
Ruby
def get_ad_group_criterion_cpc_bid_simulations(customer_id, ad_group_id) # GoogleAdsClient will read a config file from # ENV['HOME']/google_ads_config.rb when called without parameters client = Google::Ads::GoogleAds::GoogleAdsClient.new query = <<~QUERY SELECT ad_group_criterion_simulation.ad_group_id, ad_group_criterion_simulation.criterion_id, ad_group_criterion_simulation.start_date, ad_group_criterion_simulation.end_date, ad_group_criterion_simulation.cpc_bid_point_list.points FROM ad_group_criterion_simulation WHERE ad_group_criterion_simulation.type = CPC_BID AND ad_group_criterion_simulation.ad_group_id = #{ad_group_id} QUERY responses = client.service.google_ads.search_stream( customer_id: customer_id, query: query, ) responses.each do |response| response.results.each do |row| simulation = row.ad_group_criterion_simulation puts "Found ad group criterion CPC bid simulation for " \ "ad group ID #{simulation.ad_group_id}, " \ "criterion ID #{simulation.criterion_id}, " \ "start date '#{simulation.start_date}', " \ "end date '#{simulation.end_date}', and points:" simulation.cpc_bid_point_list.points.each do |point| puts " bid: #{point.cpc_bid_micros} => " \ "clicks: #{point.clicks}, " \ "cost: #{point.cost_micros}, " \ "impressions: #{point.impressions}, " \ "biddable conversions: #{point.biddable_conversions.round(2)}, " \ "biddable conversions value: #{point.biddable_conversions_value.round(2)}" end end end end
Perl
sub get_ad_group_criterion_cpc_bid_simulations { my ($api_client, $customer_id, $ad_group_id) = @_; # Create a query that retrieves the ad group criterion CPC bid simulations. my $search_query = "SELECT ad_group_criterion_simulation.ad_group_id, " . "ad_group_criterion_simulation.criterion_id, " . "ad_group_criterion_simulation.start_date, " . "ad_group_criterion_simulation.end_date, " . "ad_group_criterion_simulation.cpc_bid_point_list.points " . "FROM ad_group_criterion_simulation " . "WHERE ad_group_criterion_simulation.type = CPC_BID " . "AND ad_group_criterion_simulation.ad_group_id = $ad_group_id"; my $search_stream_request = Google::Ads::GoogleAds::V16::Services::GoogleAdsService::SearchGoogleAdsStreamRequest ->new({ customerId => $customer_id, query => $search_query }); # Get the GoogleAdsService. my $google_ads_service = $api_client->GoogleAdsService(); my $search_stream_handler = Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({ service => $google_ads_service, request => $search_stream_request }); # Issue a search stream request, iterate over all rows in all messages and # print the requested field values for the ad group criterion CPC bid # simulation in each row. $search_stream_handler->process_contents( sub { my $google_ads_row = shift; my $simulation = $google_ads_row->{adGroupCriterionSimulation}; printf "Found ad group criterion CPC bid simulation for ad group ID %d, " . "criterion ID %d, start date '%s', end date '%s', and points:\n", $simulation->{adGroupId}, $simulation->{criterionId}, $simulation->{startDate}, $simulation->{endDate}; foreach my $point (@{$simulation->{cpcBidPointList}{points}}) { printf " bid: %d => clicks: %d, cost: %d, impressions: %d, " . "biddable conversions: %.2f, biddable conversions value: %.2f\n", $point->{cpcBidMicros}, $point->{clicks}, $point->{costMicros}, $point->{impressions}, $point->{biddableConversions}, $point->{biddableConversionsValue}; } }); return 1; }