Une simulation d'enchères est composée de données de simulation et d'informations sur la période, le type de données de simulation, la campagne, le groupe d'annonces ou le critère auquel elle se rapporte. Les données de simulation sont une séquence de points de simulation qui fournit un histogramme des performances prévues avec différentes enchères au cours de la période donnée. Les informations fournies par un point de simulation dépendent du type de données de simulation.
Vous pouvez récupérer n'importe quelle simulation d'enchères à l'aide d'une requête GAQL en sélectionnant le bon champ de données de simulation (type de données de simulation) dans la bonne ressource (niveau d'enchères).
| Niveau d'enchère et ressource | SimulationType | Champ de données de simulation | Type de point de simulation |
|---|---|---|---|
| Groupe d'annonces |
|
||
| Critère du groupe d'annonces | CPC_BID |
cpc_bid_point_list.points | CpcBidSimulationPoint |
| Stratégie d'enchères (portefeuille) |
|
||
| Campagne |
|
Méthode de modification de la simulation d'ajustement dans les simulations de campagnes
Les simulations au niveau de la campagne sont compatibles avec une méthode de modification de simulation spéciale appelée SCALING.
Lorsqu'un CampaignSimulation utilise la méthode de modification SCALING, il indique ce qui se passe si toutes les enchères de mots clés sont redimensionnées en fonction du modificateur de mise à l'échelle donné. Par exemple, lorsque le modificateur d'ajustement est de 2,0, il indique ce qui se passe si toutes les enchères de mots clés sont doublées. Pour en savoir plus, consultez l'article sur l'estimation de vos résultats grâce aux simulateurs d'enchères, de budgets et de cibles.
L'exemple suivant montre comment récupérer et imprimer toutes les simulations de type enchère au CPC disponibles pour tous les critères d'un groupe d'annonces donné filtrant sur son ID.
Java
private void runExample(GoogleAdsClient googleAdsClient, long customerId, long adGroupId) {
try (GoogleAdsServiceClient googleAdsServiceClient =
googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
// Creates a query that retrieves the ad group criterion CPC bid simulations.
String query =
String.format(
"SELECT ad_group_criterion_simulation.ad_group_id, "
+ "ad_group_criterion_simulation.criterion_id, "
+ "ad_group_criterion_simulation.start_date, "
+ "ad_group_criterion_simulation.end_date, "
+ "ad_group_criterion_simulation.cpc_bid_point_list.points "
+ "FROM ad_group_criterion_simulation "
+ "WHERE ad_group_criterion_simulation.type = CPC_BID "
+ "AND ad_group_criterion_simulation.ad_group_id = %d",
adGroupId);
// Constructs the SearchGoogleAdsStreamRequest.
SearchGoogleAdsStreamRequest request =
SearchGoogleAdsStreamRequest.newBuilder()
.setCustomerId(Long.toString(customerId))
.setQuery(query)
.build();
// Issues the search stream request.
ServerStream<SearchGoogleAdsStreamResponse> stream =
googleAdsServiceClient.searchStreamCallable().call(request);
// Iterates over all rows in all messages and prints the requested field values for
// the ad group criterion CPC bid simulation in each row.
for (SearchGoogleAdsStreamResponse response : stream) {
for (GoogleAdsRow googleAdsRow : response.getResultsList()) {
AdGroupCriterionSimulation simulation = googleAdsRow.getAdGroupCriterionSimulation();
System.out.printf(
"Found ad group criterion CPC bid simulation for ad group ID %d, "
+ "criterion ID %d, start date '%s', end date '%s', and points:%n",
simulation.getAdGroupId(),
simulation.getCriterionId(),
simulation.getStartDate(),
simulation.getEndDate());
for (CpcBidSimulationPoint point : simulation.getCpcBidPointList().getPointsList()) {
System.out.printf(
" bid: %d => clicks: %d, cost: %d, impressions: %d, "
+ "biddable conversions: %.2f, biddable conversions value: %.2f%s",
point.getCpcBidMicros(),
point.getClicks(),
point.getCostMicros(),
point.getImpressions(),
point.getBiddableConversions(),
point.getBiddableConversions());
}
}
}
}
}
C#
public void Run(GoogleAdsClient client, long customerId, long adGroupId)
{
// Get the GoogleAdsService.
GoogleAdsServiceClient googleAdsService =
client.GetService(Services.V18.GoogleAdsService);
try
{
// Creates a query that retrieves the ad group criterion CPC bid simulations.
string query = $@"
SELECT
ad_group_criterion_simulation.ad_group_id,
ad_group_criterion_simulation.criterion_id,
ad_group_criterion_simulation.start_date,
ad_group_criterion_simulation.end_date,
ad_group_criterion_simulation.cpc_bid_point_list.points
FROM
ad_group_criterion_simulation
WHERE
ad_group_criterion_simulation.type = CPC_BID AND
ad_group_criterion_simulation.ad_group_id = {adGroupId}";
// Issue a search stream request.
googleAdsService.SearchStream(customerId.ToString(), query,
delegate (SearchGoogleAdsStreamResponse response)
{
// Iterates over all rows in all messages and prints the requested field
// values for the ad group criterion CPC bid simulation in each row.
foreach (GoogleAdsRow googleAdsRow in response.Results)
{
AdGroupCriterionSimulation simulation =
googleAdsRow.AdGroupCriterionSimulation;
Console.WriteLine("Found ad group criterion CPC bid simulation for " +
$"ad group ID {simulation.AdGroupId}, " +
$"criterion ID {simulation.CriterionId}, " +
$"start date {simulation.StartDate}, " +
$"end date {simulation.EndDate}");
foreach (CpcBidSimulationPoint point in
simulation.CpcBidPointList.Points)
{
Console.WriteLine($"\tbid: {point.CpcBidMicros} => " +
$"clicks: {point.Clicks}, " +
$"cost: {point.CostMicros}, " +
$"impressions: {point.Impressions}, " +
$"biddable conversions: {point.BiddableConversions}, " +
"biddable conversions value: " +
$"{point.BiddableConversionsValue}");
}
Console.WriteLine();
}
}
);
}
PHP
public static function runExample(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $adGroupId
) {
$googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
// Creates a query that retrieves the ad group criterion CPC bid simulations.
$query = sprintf(
'SELECT ad_group_criterion_simulation.ad_group_id, ' .
'ad_group_criterion_simulation.criterion_id, ' .
'ad_group_criterion_simulation.start_date, ' .
'ad_group_criterion_simulation.end_date, ' .
'ad_group_criterion_simulation.cpc_bid_point_list.points ' .
'FROM ad_group_criterion_simulation ' .
'WHERE ad_group_criterion_simulation.type = CPC_BID ' .
'AND ad_group_criterion_simulation.ad_group_id = %d',
$adGroupId
);
// Issues a search stream request.
/** @var GoogleAdsServerStreamDecorator $stream */
$stream = $googleAdsServiceClient->searchStream(
SearchGoogleAdsStreamRequest::build($customerId, $query)
);
// Iterates over all rows in all messages and prints the requested field values for
// the ad group criterion CPC bid simulation in each row.
foreach ($stream->iterateAllElements() as $googleAdsRow) {
/** @var GoogleAdsRow $googleAdsRow */
$simulation = $googleAdsRow->getAdGroupCriterionSimulation();
printf(
'Found ad group criterion CPC bid simulation for ad group ID %d, ' .
'criterion ID %d, start date "%s", end date "%s", and points:%s',
$simulation->getAdGroupId(),
$simulation->getCriterionId(),
$simulation->getStartDate(),
$simulation->getEndDate(),
PHP_EOL
);
foreach ($simulation->getCpcBidPointList()->getPoints() as $point) {
/** @var CpcBidSimulationPoint $point */
printf(
' bid: %d => clicks: %d, cost: %d, impressions: %d, ' .
'biddable conversions: %.2f, biddable conversions value: %.2f%s',
$point->getCpcBidMicros(),
$point->getClicks(),
$point->getCostMicros(),
$point->getImpressions(),
$point->getBiddableConversions(),
$point->getBiddableConversionsValue(),
PHP_EOL
);
}
print PHP_EOL;
}
}
Python
def main(client, customer_id, ad_group_id):
googleads_service = client.get_service("GoogleAdsService")
query = f"""
SELECT
ad_group_criterion_simulation.ad_group_id,
ad_group_criterion_simulation.criterion_id,
ad_group_criterion_simulation.start_date,
ad_group_criterion_simulation.end_date,
ad_group_criterion_simulation.cpc_bid_point_list.points
FROM ad_group_criterion_simulation
WHERE
ad_group_criterion_simulation.type = CPC_BID
AND ad_group_criterion_simulation.ad_group_id = {ad_group_id}"""
# Issues a search request using streaming.
stream = googleads_service.search_stream(
customer_id=customer_id, query=query
)
# Iterates over all rows in all messages and prints the requested field
# values for the ad group criterion CPC bid simulation in each row.
for batch in stream:
for row in batch.results:
simulation = row.ad_group_criterion_simulation
print(
"found ad group criterion CPC bid simulation for "
f"ad group ID {simulation.ad_group_id}, "
f"criterion ID {simulation.criterion_id}, "
f"start date {simulation.start_date}, "
f"end date {simulation.end_date}"
)
for point in simulation.cpc_bid_point_list.points:
print(
f"\tbid: {point.cpc_bid_micros} => "
f"clicks: {point.clicks}",
f"cost: {point.cost_micros}, "
f"impressions: {point.impressions},"
"biddable conversions: "
f"{point.biddable_conversions},"
f"biddable conversions value: "
f"{point.biddable_conversions_value}",
)
print()
Ruby
def get_ad_group_criterion_cpc_bid_simulations(customer_id, ad_group_id)
# GoogleAdsClient will read a config file from
# ENV['HOME']/google_ads_config.rb when called without parameters
client = Google::Ads::GoogleAds::GoogleAdsClient.new
query = <<~QUERY
SELECT ad_group_criterion_simulation.ad_group_id,
ad_group_criterion_simulation.criterion_id,
ad_group_criterion_simulation.start_date,
ad_group_criterion_simulation.end_date,
ad_group_criterion_simulation.cpc_bid_point_list.points
FROM ad_group_criterion_simulation
WHERE ad_group_criterion_simulation.type = CPC_BID
AND ad_group_criterion_simulation.ad_group_id = #{ad_group_id}
QUERY
responses = client.service.google_ads.search_stream(
customer_id: customer_id,
query: query,
)
responses.each do |response|
response.results.each do |row|
simulation = row.ad_group_criterion_simulation
puts "Found ad group criterion CPC bid simulation for " \
"ad group ID #{simulation.ad_group_id}, " \
"criterion ID #{simulation.criterion_id}, " \
"start date '#{simulation.start_date}', " \
"end date '#{simulation.end_date}', and points:"
simulation.cpc_bid_point_list.points.each do |point|
puts " bid: #{point.cpc_bid_micros} => " \
"clicks: #{point.clicks}, " \
"cost: #{point.cost_micros}, " \
"impressions: #{point.impressions}, " \
"biddable conversions: #{point.biddable_conversions.round(2)}, " \
"biddable conversions value: #{point.biddable_conversions_value.round(2)}"
end
end
end
end
Perl
sub get_ad_group_criterion_cpc_bid_simulations {
my ($api_client, $customer_id, $ad_group_id) = @_;
# Create a query that retrieves the ad group criterion CPC bid simulations.
my $search_query =
"SELECT ad_group_criterion_simulation.ad_group_id, " .
"ad_group_criterion_simulation.criterion_id, " .
"ad_group_criterion_simulation.start_date, " .
"ad_group_criterion_simulation.end_date, " .
"ad_group_criterion_simulation.cpc_bid_point_list.points " .
"FROM ad_group_criterion_simulation " .
"WHERE ad_group_criterion_simulation.type = CPC_BID " .
"AND ad_group_criterion_simulation.ad_group_id = $ad_group_id";
my $search_stream_request =
Google::Ads::GoogleAds::V18::Services::GoogleAdsService::SearchGoogleAdsStreamRequest
->new({
customerId => $customer_id,
query => $search_query
});
# Get the GoogleAdsService.
my $google_ads_service = $api_client->GoogleAdsService();
my $search_stream_handler =
Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({
service => $google_ads_service,
request => $search_stream_request
});
# Issue a search stream request, iterate over all rows in all messages and
# print the requested field values for the ad group criterion CPC bid
# simulation in each row.
$search_stream_handler->process_contents(
sub {
my $google_ads_row = shift;
my $simulation = $google_ads_row->{adGroupCriterionSimulation};
printf
"Found ad group criterion CPC bid simulation for ad group ID %d, " .
"criterion ID %d, start date '%s', end date '%s', and points:\n",
$simulation->{adGroupId}, $simulation->{criterionId},
$simulation->{startDate}, $simulation->{endDate};
foreach my $point (@{$simulation->{cpcBidPointList}{points}}) {
printf " bid: %d => clicks: %d, cost: %d, impressions: %d, " .
"biddable conversions: %.2f, biddable conversions value: %.2f\n",
$point->{cpcBidMicros},
$point->{clicks},
$point->{costMicros},
$point->{impressions},
$point->{biddableConversions},
$point->{biddableConversionsValue};
}
});
return 1;
}