Symulacja stawek składa się z danych symulacji oraz informacji o zakresie czasowym, typie danych symulacji, kampanii, grupie reklam lub kryterium, do których się odnosi. Dane symulacji to sekwencja punktów symulacji, które stanowią histogram przewidywanej skuteczności przy różnych stawkach w danym okresie. Informacje podawane przez punkt symulacji zależą od typu danych symulacji.
Każdą symulację stawek można pobrać za pomocą zapytania GAQL, wybierając odpowiednie pole danych symulacji (typ danych symulacji) z odpowiedniego zasobu (poziom stawki).
, znajdziesz w dokumentacji dotyczącej poszczególnych typów zasobów.| Poziom stawek i zasób | SimulationType | Pole danych symulacji | Typ punktu symulacji |
|---|---|---|---|
| Grupa reklam |
|
||
| Kryterium w grupie reklam | CPC_BID |
cpc_bid_point_list.points | CpcBidSimulationPoint |
| Strategia ustalania stawek (portfolio) |
|
||
| Kampania |
|
Metoda modyfikacji symulacji w ramach symulacji kampanii
Symulacje na poziomie kampanii obsługują specjalną metodę modyfikacji symulacji o nazwie SCALING.
Gdy CampaignSimulation ma metodę modyfikacji SCALING, pokazuje, co się stanie, jeśli wszystkie stawki za słowa kluczowe zostaną przeskalowane o podany modyfikator skalowania. Jeśli np.modyfikator skalowania wynosi 2,0, pokazuje, co się stanie, gdy wszystkie stawki za słowo kluczowe zostaną podwojone. Więcej informacji znajdziesz w artykule Szacowanie wyników za pomocą symulatorów stawek, budżetu i wartości docelowych.
Ten przykład pokazuje, jak pobierać i drukować wszystkie symulacje typu stawki CPC dostępne dla dowolnych kryteriów danej grupy reklam z filtrowaniem według jej identyfikatora.
Java
private void runExample(GoogleAdsClient googleAdsClient, long customerId, long adGroupId) {
try (GoogleAdsServiceClient googleAdsServiceClient =
googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
// Creates a query that retrieves the ad group criterion CPC bid simulations.
String query =
String.format(
"SELECT ad_group_criterion_simulation.ad_group_id, "
+ "ad_group_criterion_simulation.criterion_id, "
+ "ad_group_criterion_simulation.start_date, "
+ "ad_group_criterion_simulation.end_date, "
+ "ad_group_criterion_simulation.cpc_bid_point_list.points "
+ "FROM ad_group_criterion_simulation "
+ "WHERE ad_group_criterion_simulation.type = CPC_BID "
+ "AND ad_group_criterion_simulation.ad_group_id = %d",
adGroupId);
// Constructs the SearchGoogleAdsStreamRequest.
SearchGoogleAdsStreamRequest request =
SearchGoogleAdsStreamRequest.newBuilder()
.setCustomerId(Long.toString(customerId))
.setQuery(query)
.build();
// Issues the search stream request.
ServerStream<SearchGoogleAdsStreamResponse> stream =
googleAdsServiceClient.searchStreamCallable().call(request);
// Iterates over all rows in all messages and prints the requested field values for
// the ad group criterion CPC bid simulation in each row.
for (SearchGoogleAdsStreamResponse response : stream) {
for (GoogleAdsRow googleAdsRow : response.getResultsList()) {
AdGroupCriterionSimulation simulation = googleAdsRow.getAdGroupCriterionSimulation();
System.out.printf(
"Found ad group criterion CPC bid simulation for ad group ID %d, "
+ "criterion ID %d, start date '%s', end date '%s', and points:%n",
simulation.getAdGroupId(),
simulation.getCriterionId(),
simulation.getStartDate(),
simulation.getEndDate());
for (CpcBidSimulationPoint point : simulation.getCpcBidPointList().getPointsList()) {
System.out.printf(
" bid: %d => clicks: %d, cost: %d, impressions: %d, "
+ "biddable conversions: %.2f, biddable conversions value: %.2f%s",
point.getCpcBidMicros(),
point.getClicks(),
point.getCostMicros(),
point.getImpressions(),
point.getBiddableConversions(),
point.getBiddableConversions());
}
}
}
}
}
C#
public void Run(GoogleAdsClient client, long customerId, long adGroupId)
{
// Get the GoogleAdsService.
GoogleAdsServiceClient googleAdsService =
client.GetService(Services.V18.GoogleAdsService);
try
{
// Creates a query that retrieves the ad group criterion CPC bid simulations.
string query = $@"
SELECT
ad_group_criterion_simulation.ad_group_id,
ad_group_criterion_simulation.criterion_id,
ad_group_criterion_simulation.start_date,
ad_group_criterion_simulation.end_date,
ad_group_criterion_simulation.cpc_bid_point_list.points
FROM
ad_group_criterion_simulation
WHERE
ad_group_criterion_simulation.type = CPC_BID AND
ad_group_criterion_simulation.ad_group_id = {adGroupId}";
// Issue a search stream request.
googleAdsService.SearchStream(customerId.ToString(), query,
delegate (SearchGoogleAdsStreamResponse response)
{
// Iterates over all rows in all messages and prints the requested field
// values for the ad group criterion CPC bid simulation in each row.
foreach (GoogleAdsRow googleAdsRow in response.Results)
{
AdGroupCriterionSimulation simulation =
googleAdsRow.AdGroupCriterionSimulation;
Console.WriteLine("Found ad group criterion CPC bid simulation for " +
$"ad group ID {simulation.AdGroupId}, " +
$"criterion ID {simulation.CriterionId}, " +
$"start date {simulation.StartDate}, " +
$"end date {simulation.EndDate}");
foreach (CpcBidSimulationPoint point in
simulation.CpcBidPointList.Points)
{
Console.WriteLine($"\tbid: {point.CpcBidMicros} => " +
$"clicks: {point.Clicks}, " +
$"cost: {point.CostMicros}, " +
$"impressions: {point.Impressions}, " +
$"biddable conversions: {point.BiddableConversions}, " +
"biddable conversions value: " +
$"{point.BiddableConversionsValue}");
}
Console.WriteLine();
}
}
);
}
PHP
public static function runExample(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $adGroupId
) {
$googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
// Creates a query that retrieves the ad group criterion CPC bid simulations.
$query = sprintf(
'SELECT ad_group_criterion_simulation.ad_group_id, ' .
'ad_group_criterion_simulation.criterion_id, ' .
'ad_group_criterion_simulation.start_date, ' .
'ad_group_criterion_simulation.end_date, ' .
'ad_group_criterion_simulation.cpc_bid_point_list.points ' .
'FROM ad_group_criterion_simulation ' .
'WHERE ad_group_criterion_simulation.type = CPC_BID ' .
'AND ad_group_criterion_simulation.ad_group_id = %d',
$adGroupId
);
// Issues a search stream request.
/** @var GoogleAdsServerStreamDecorator $stream */
$stream = $googleAdsServiceClient->searchStream(
SearchGoogleAdsStreamRequest::build($customerId, $query)
);
// Iterates over all rows in all messages and prints the requested field values for
// the ad group criterion CPC bid simulation in each row.
foreach ($stream->iterateAllElements() as $googleAdsRow) {
/** @var GoogleAdsRow $googleAdsRow */
$simulation = $googleAdsRow->getAdGroupCriterionSimulation();
printf(
'Found ad group criterion CPC bid simulation for ad group ID %d, ' .
'criterion ID %d, start date "%s", end date "%s", and points:%s',
$simulation->getAdGroupId(),
$simulation->getCriterionId(),
$simulation->getStartDate(),
$simulation->getEndDate(),
PHP_EOL
);
foreach ($simulation->getCpcBidPointList()->getPoints() as $point) {
/** @var CpcBidSimulationPoint $point */
printf(
' bid: %d => clicks: %d, cost: %d, impressions: %d, ' .
'biddable conversions: %.2f, biddable conversions value: %.2f%s',
$point->getCpcBidMicros(),
$point->getClicks(),
$point->getCostMicros(),
$point->getImpressions(),
$point->getBiddableConversions(),
$point->getBiddableConversionsValue(),
PHP_EOL
);
}
print PHP_EOL;
}
}
Python
def main(client, customer_id, ad_group_id):
googleads_service = client.get_service("GoogleAdsService")
query = f"""
SELECT
ad_group_criterion_simulation.ad_group_id,
ad_group_criterion_simulation.criterion_id,
ad_group_criterion_simulation.start_date,
ad_group_criterion_simulation.end_date,
ad_group_criterion_simulation.cpc_bid_point_list.points
FROM ad_group_criterion_simulation
WHERE
ad_group_criterion_simulation.type = CPC_BID
AND ad_group_criterion_simulation.ad_group_id = {ad_group_id}"""
# Issues a search request using streaming.
stream = googleads_service.search_stream(
customer_id=customer_id, query=query
)
# Iterates over all rows in all messages and prints the requested field
# values for the ad group criterion CPC bid simulation in each row.
for batch in stream:
for row in batch.results:
simulation = row.ad_group_criterion_simulation
print(
"found ad group criterion CPC bid simulation for "
f"ad group ID {simulation.ad_group_id}, "
f"criterion ID {simulation.criterion_id}, "
f"start date {simulation.start_date}, "
f"end date {simulation.end_date}"
)
for point in simulation.cpc_bid_point_list.points:
print(
f"\tbid: {point.cpc_bid_micros} => "
f"clicks: {point.clicks}",
f"cost: {point.cost_micros}, "
f"impressions: {point.impressions},"
"biddable conversions: "
f"{point.biddable_conversions},"
f"biddable conversions value: "
f"{point.biddable_conversions_value}",
)
print()
Ruby
def get_ad_group_criterion_cpc_bid_simulations(customer_id, ad_group_id)
# GoogleAdsClient will read a config file from
# ENV['HOME']/google_ads_config.rb when called without parameters
client = Google::Ads::GoogleAds::GoogleAdsClient.new
query = <<~QUERY
SELECT ad_group_criterion_simulation.ad_group_id,
ad_group_criterion_simulation.criterion_id,
ad_group_criterion_simulation.start_date,
ad_group_criterion_simulation.end_date,
ad_group_criterion_simulation.cpc_bid_point_list.points
FROM ad_group_criterion_simulation
WHERE ad_group_criterion_simulation.type = CPC_BID
AND ad_group_criterion_simulation.ad_group_id = #{ad_group_id}
QUERY
responses = client.service.google_ads.search_stream(
customer_id: customer_id,
query: query,
)
responses.each do |response|
response.results.each do |row|
simulation = row.ad_group_criterion_simulation
puts "Found ad group criterion CPC bid simulation for " \
"ad group ID #{simulation.ad_group_id}, " \
"criterion ID #{simulation.criterion_id}, " \
"start date '#{simulation.start_date}', " \
"end date '#{simulation.end_date}', and points:"
simulation.cpc_bid_point_list.points.each do |point|
puts " bid: #{point.cpc_bid_micros} => " \
"clicks: #{point.clicks}, " \
"cost: #{point.cost_micros}, " \
"impressions: #{point.impressions}, " \
"biddable conversions: #{point.biddable_conversions.round(2)}, " \
"biddable conversions value: #{point.biddable_conversions_value.round(2)}"
end
end
end
end
Perl
sub get_ad_group_criterion_cpc_bid_simulations {
my ($api_client, $customer_id, $ad_group_id) = @_;
# Create a query that retrieves the ad group criterion CPC bid simulations.
my $search_query =
"SELECT ad_group_criterion_simulation.ad_group_id, " .
"ad_group_criterion_simulation.criterion_id, " .
"ad_group_criterion_simulation.start_date, " .
"ad_group_criterion_simulation.end_date, " .
"ad_group_criterion_simulation.cpc_bid_point_list.points " .
"FROM ad_group_criterion_simulation " .
"WHERE ad_group_criterion_simulation.type = CPC_BID " .
"AND ad_group_criterion_simulation.ad_group_id = $ad_group_id";
my $search_stream_request =
Google::Ads::GoogleAds::V18::Services::GoogleAdsService::SearchGoogleAdsStreamRequest
->new({
customerId => $customer_id,
query => $search_query
});
# Get the GoogleAdsService.
my $google_ads_service = $api_client->GoogleAdsService();
my $search_stream_handler =
Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({
service => $google_ads_service,
request => $search_stream_request
});
# Issue a search stream request, iterate over all rows in all messages and
# print the requested field values for the ad group criterion CPC bid
# simulation in each row.
$search_stream_handler->process_contents(
sub {
my $google_ads_row = shift;
my $simulation = $google_ads_row->{adGroupCriterionSimulation};
printf
"Found ad group criterion CPC bid simulation for ad group ID %d, " .
"criterion ID %d, start date '%s', end date '%s', and points:\n",
$simulation->{adGroupId}, $simulation->{criterionId},
$simulation->{startDate}, $simulation->{endDate};
foreach my $point (@{$simulation->{cpcBidPointList}{points}}) {
printf " bid: %d => clicks: %d, cost: %d, impressions: %d, " .
"biddable conversions: %.2f, biddable conversions value: %.2f\n",
$point->{cpcBidMicros},
$point->{clicks},
$point->{costMicros},
$point->{impressions},
$point->{biddableConversions},
$point->{biddableConversionsValue};
}
});
return 1;
}