Dönüşüm Ayarlamalarını Yükleyin

Bir dönüşüm Google Ads'e raporlandıktan sonra, dönüşüm gerçekleştirme Google Ads API'de öğrenebilirsiniz.

Bir dönüşümü ayarlamak için önce bir dönüşüm işlemi grubunuzun olması gerekir up ve ayrıca kaydetmek üzere olduğunuz dönüşümleri kaydetti.

Kod örneği

Google Ads API, işlem olarak da bilinen order_id kullanımını destekler. ID (dönüşümü tanımlamak için) bu değişime ayak uydurmak için ConversionAdjustmentUploadService.

Dönüşüm ayarlaması yapmak üzere gereken conversion_action_id değerini elde etmek için: aşağıdakilerden birini yapabilirsiniz:

  • Bu işlemi yaptığınızda URL'de bulunan ctId parametresinden değer elde edin: Google Ads kullanıcı arayüzündeki tıklama dönüşümü ayrıntıları.

  • conversion_action içindeki conversion_action.id için Google Ads API'yi sorgulayın rapordur.

Java

private void runExample(
    GoogleAdsClient googleAdsClient,
    long customerId,
    long conversionActionId,
    String orderId,
    String adjustmentType,
    String adjustmentDateTime,
    @Nullable Float restatementValue)
    throws InvalidProtocolBufferException {
  // Gets the conversion adjustment enum value from the adjustmentType String.
  ConversionAdjustmentType conversionAdjustmentType =
      ConversionAdjustmentType.valueOf(adjustmentType);

  // Applies the conversion adjustment to the existing conversion.
  ConversionAdjustment conversionAdjustment =
      ConversionAdjustment.newBuilder()
          .setConversionAction(ResourceNames.conversionAction(customerId, conversionActionId))
          .setAdjustmentType(conversionAdjustmentType)
          // Sets the orderId to identify the conversion to adjust.
          .setOrderId(orderId)
          // As an alternative to setting orderId, you can provide a GclidDateTimePair, but
          // setting orderId instead is strongly recommended.
          // .setGclidDateTimePair(
          //     GclidDateTimePair.newBuilder()
          //         .setGclid(gclid)
          //         .setConversionDateTime(conversionDateTime)
          //         .build())
          .setAdjustmentDateTime(adjustmentDateTime)
          .build();

  // Sets adjusted value for adjustment type RESTATEMENT.
  if (restatementValue != null
      && conversionAdjustmentType == ConversionAdjustmentType.RESTATEMENT) {
    conversionAdjustment =
        conversionAdjustment.toBuilder()
            .setRestatementValue(
                RestatementValue.newBuilder().setAdjustedValue(restatementValue).build())
            .build();
  }

  // Creates the conversion upload service client.
  try (ConversionAdjustmentUploadServiceClient conversionUploadServiceClient =
      googleAdsClient.getLatestVersion().createConversionAdjustmentUploadServiceClient()) {
    // Uploads the click conversion. Partial failure should always be set to true.
    UploadConversionAdjustmentsRequest request =
        UploadConversionAdjustmentsRequest.newBuilder()
            .setCustomerId(Long.toString(customerId))
            // Enables partial failure (must be true).
            .setPartialFailure(true)
            .addConversionAdjustments(conversionAdjustment)
            .build();
    UploadConversionAdjustmentsResponse response =
        conversionUploadServiceClient.uploadConversionAdjustments(request);

    // Extracts the partial failure error if present on the response.
    ErrorUtils errorUtils = ErrorUtils.getInstance();
    GoogleAdsFailure googleAdsFailure =
        response.hasPartialFailureError()
            ? errorUtils.getGoogleAdsFailure(response.getPartialFailureError())
            : null;

    // Constructs a protocol buffer printer that will print error details in a concise format.
    final Printer errorPrinter = JsonFormat.printer().omittingInsignificantWhitespace();
    // Prints the results for each adjustment, including any partial errors returned.
    for (int opIndex = 0; opIndex < request.getConversionAdjustmentsCount(); opIndex++) {
      ConversionAdjustmentResult result = response.getResults(opIndex);
      if (errorUtils.isPartialFailureResult(result)) {
        // The operation failed. Prints the error details.
        for (GoogleAdsError googleAdsError :
            errorUtils.getGoogleAdsErrors(opIndex, googleAdsFailure)) {
          System.out.printf(
              "%4d: Partial failure occurred: %s%n", opIndex, errorPrinter.print(googleAdsError));
        }
      } else {
        System.out.printf(
            "%4d: Uploaded conversion adjustment for conversion action '%s' and order ID '%s'.%n",
            opIndex, result.getConversionAction(), result.getOrderId());
      }
    }
  }
}
UploadConversionAdjustment.java

C#

public void Run(GoogleAdsClient client, long customerId, long conversionActionId,
    string orderId, string adjustmentDateTime,
    ConversionAdjustmentType adjustmentType,
    double? restatementValue)
{
    // Get the ConversionAdjustmentUploadService.
    ConversionAdjustmentUploadServiceClient conversionAdjustmentUploadService =
        client.GetService(Services.V17.ConversionAdjustmentUploadService);

    // Associate conversion adjustments with the existing conversion action.
    ConversionAdjustment conversionAdjustment = new ConversionAdjustment()
    {
        ConversionAction = ResourceNames.ConversionAction(customerId, conversionActionId),
        AdjustmentType = adjustmentType,
        // Sets the orderId to identify the conversion to adjust.
        OrderId = orderId,
        // As an alternative to setting orderId, you can provide a GclidDateTimePair,
        // but setting orderId instead is strongly recommended.
        //GclidDateTimePair = new GclidDateTimePair()
        //{
        //    Gclid = gclid,
        //    ConversionDateTime = conversionDateTime,
        //},
        AdjustmentDateTime = adjustmentDateTime,
    };

    // Set adjusted value for adjustment type RESTATEMENT.
    if (adjustmentType == ConversionAdjustmentType.Restatement)
    {
        conversionAdjustment.RestatementValue = new RestatementValue()
        {
            AdjustedValue = restatementValue.Value
        };
    }

    try
    {
        // Issue a request to upload the conversion adjustment.
        UploadConversionAdjustmentsResponse response =
            conversionAdjustmentUploadService.UploadConversionAdjustments(
                new UploadConversionAdjustmentsRequest()
                {
                    CustomerId = customerId.ToString(),
                    ConversionAdjustments = { conversionAdjustment },
                    // Enables partial failure (must be true).
                    PartialFailure = true,
                    ValidateOnly = false
                });

        // Prints any partial errors returned.
        // To review the overall health of your recent uploads, see:
        // https://developers.google.com/google-ads/api/docs/conversions/upload-summaries
        if (response.PartialFailureError != null)
        {
            // Extracts the partial failure from the response status.
            GoogleAdsFailure partialFailure = response.PartialFailure;
            Console.WriteLine($"{partialFailure.Errors.Count} partial failure error(s) " +
                $"occurred");
        }
        else
        {
            ConversionAdjustmentResult result = response.Results[0];
            // Print the result.
            Console.WriteLine($"Uploaded conversion adjustment value of" +
                $" '{result.ConversionAction}' for Google Click ID " +
                $"'{result.GclidDateTimePair.Gclid}'");
        }
    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}
UploadConversionAdjustment.cs

PHP

public static function runExample(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $conversionActionId,
    string $orderId,
    string $adjustmentType,
    string $adjustmentDateTime,
    ?float $restatementValue
) {
    $conversionAdjustmentType = ConversionAdjustmentType::value($adjustmentType);

    // Applies the conversion adjustment to the existing conversion.
    $conversionAdjustment = new ConversionAdjustment([
        'conversion_action' =>
            ResourceNames::forConversionAction($customerId, $conversionActionId),
        'adjustment_type' => $conversionAdjustmentType,
        // Sets the orderId to identify the conversion to adjust.
        'order_id' => $orderId,
        // As an alternative to setting orderId, you can provide a 'gclid_date_time_pair', but
        // setting 'order_id' instead is strongly recommended.
        // 'conversion_date_time' must be in "yyyy-mm-dd hh:mm:ss+|-hh:mm" format.
        /*
        'gclid_date_time_pair' => new GclidDateTimePair([
            'gclid' => 'INSERT_YOUR_GCLID_HERE',
            'conversion_date_time' => 'INSERT_YOUR_CONVERSION_DATE_TIME_HERE'
        ]),
        */
        'adjustment_date_time' => $adjustmentDateTime
    ]);

    // Sets adjusted value for adjustment type RESTATEMENT.
    if (
        $restatementValue !== null
        && $conversionAdjustmentType === ConversionAdjustmentType::RESTATEMENT
    ) {
        $conversionAdjustment->setRestatementValue(new RestatementValue([
            'adjusted_value' => $restatementValue
        ]));
    }

    // Issues a request to upload the conversion adjustment.
    $conversionAdjustmentUploadServiceClient =
        $googleAdsClient->getConversionAdjustmentUploadServiceClient();
    $response = $conversionAdjustmentUploadServiceClient->uploadConversionAdjustments(
        // Enables partial failure (must be true).
        UploadConversionAdjustmentsRequest::build($customerId, [$conversionAdjustment], true)
    );

    // Prints the status message if any partial failure error is returned.
    // Note: The details of each partial failure error are not printed here, you can refer to
    // the example HandlePartialFailure.php to learn more.
    if ($response->hasPartialFailureError()) {
        printf(
            "Partial failures occurred: '%s'.%s",
            $response->getPartialFailureError()->getMessage(),
            PHP_EOL
        );
    } else {
        // Prints the result if exists.
        /** @var ConversionAdjustmentResult $uploadedConversionAdjustment */
        $uploadedConversionAdjustment = $response->getResults()[0];
        printf(
            "Uploaded conversion adjustment of '%s' for order ID '%s'.%s",
            $uploadedConversionAdjustment->getConversionAction(),
            $uploadedConversionAdjustment->getOrderId(),
            PHP_EOL
        );
    }
}
UploadConversionAdjustment.php

Python

def main(
    client,
    customer_id,
    conversion_action_id,
    adjustment_type,
    order_id,
    adjustment_date_time,
    restatement_value=None,
):
    """The main method that creates all necessary entities for the example.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        conversion_action_id: the ID of the conversion action to upload the
            adjustment to.
        adjustment_type: the adjustment type, e.g. " "RETRACTION, RESTATEMENT.
        order_id: the transaction ID of the conversion to adjust. Strongly
            recommended instead of using gclid and conversion_date_time.
        adjustment_date_time: the date and time of the adjustment.
        restatement_value: the adjusted value for adjustment type RESTATEMENT.
    """
    conversion_adjustment_type_enum = client.enums.ConversionAdjustmentTypeEnum
    # Determine the adjustment type.
    conversion_adjustment_type = conversion_adjustment_type_enum[
        adjustment_type
    ].value

    # Applies the conversion adjustment to the existing conversion.
    conversion_adjustment = client.get_type("ConversionAdjustment")
    conversion_action_service = client.get_service("ConversionActionService")
    conversion_adjustment.conversion_action = (
        conversion_action_service.conversion_action_path(
            customer_id, conversion_action_id
        )
    )
    conversion_adjustment.adjustment_type = conversion_adjustment_type
    conversion_adjustment.adjustment_date_time = adjustment_date_time

    # Sets the order_id to identify the conversion to adjust.
    conversion_adjustment.order_id = order_id

    # As an alternative to setting order_id, you can provide a
    # gclid_date_time_pair, but setting order_id instead is strongly recommended.
    # conversion_adjustment.gclid_date_time_pair.gclid = gclid
    # conversion_adjustment.gclid_date_time_pair.conversion_date_time = (
    #     conversion_date_time
    # )

    # Sets adjusted value for adjustment type RESTATEMENT.
    if (
        restatement_value
        and conversion_adjustment_type
        == conversion_adjustment_type_enum.RESTATEMENT.value
    ):
        conversion_adjustment.restatement_value.adjusted_value = float(
            restatement_value
        )

    # Uploads the click conversion. Partial failure should always be set to
    # true.
    service = client.get_service("ConversionAdjustmentUploadService")
    request = client.get_type("UploadConversionAdjustmentsRequest")
    request.customer_id = customer_id
    request.conversion_adjustments.append(conversion_adjustment)
    # Enables partial failure (must be true)
    request.partial_failure = True

    response = service.upload_conversion_adjustments(request=request)

    # Extracts the partial failure error if present on the response.
    if response.partial_failure_error:
        error_details = response.partial_failure_error.details

    for i, conversion_adjustment_result in enumerate(response.results):
        # If there's a GoogleAdsFailure in error_details at this position then
        # the uploaded operation failed and we print the error message.
        if error_details and error_details[i]:
            error_detail = error_details[i]
            failure_message = client.get_type("GoogleAdsFailure")
            # Parse the string into a GoogleAdsFailure message instance.
            # To access class-only methods on the message we retrieve its type.
            GoogleAdsFailure = type(failure_message)
            failure_object = GoogleAdsFailure.deserialize(error_detail.value)

            for error in failure_object.errors:
                # Construct and print a string that details which element in
                # the operation list failed (by index number) as well as the
                # error message and error code.
                print(
                    "A partial failure at index "
                    f"{error.location.field_path_elements[0].index} occurred "
                    f"\nError message: {error.message}\nError code: "
                    f"{error.error_code}"
                )
        else:
            print(
                "Uploaded conversion adjustment for conversion action "
                f"'{conversion_adjustment_result.conversion_action}' and order "
                f"ID '{conversion_adjustment_result.order_id}'."
            )
upload_conversion_adjustment.py

Ruby

def upload_conversion_adjustment(
  customer_id,
  conversion_action_id,
  order_id,
  adjustment_type,
  adjustment_date_time,
  restatement_value
)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  # Applies the conversion adjustment to the existing conversion.
  conversion_adjustment = client.resource.conversion_adjustment do |ca|
    ca.conversion_action = client.path.conversion_action(customer_id, conversion_action_id)
    ca.adjustment_type = adjustment_type
    ca.order_id = order_id
    ca.adjustment_date_time = adjustment_date_time

    # Set adjusted value for adjustment type RESTATEMENT.
    if adjustment_type == :RESTATEMENT
      ca.restatement_value = client.resource.restatement_value do |ra|
        ra.adjusted_value = restatement_value.to_f
      end
    end
  end

  # Issue a request to upload the conversion adjustment(s).
  response = client.service.conversion_adjustment_upload.upload_conversion_adjustments(
    customer_id: customer_id,
    # This example shows just one adjustment but you may upload multiple ones.
    conversion_adjustments: [conversion_adjustment],
    partial_failure: true
  )

  if response.partial_failure_error.nil?
    # Process and print all results for multiple adjustments
    response.results.each do |result|
      puts "Uploaded conversion adjustment for conversion action #{result.conversion_action} "\
        "and order ID #{result.order_id}."
    end
  else
    # Print any partial errors returned.
    failures = client.decode_partial_failure_error(response.partial_failure_error)
    puts 'Request failed. Failure details:'
    failures.each do |failure|
      failure.errors.each do |error|
        index = error.location.field_path_elements.first.index
        puts "\toperation[#{index}] #{error.error_code.error_code}: #{error.message}"
      end
    end
  end
end
upload_conversion_adjustment.rb

Perl

sub upload_conversion_adjustment {
  my ($api_client, $customer_id, $conversion_action_id, $order_id,
    $adjustment_type, $adjustment_date_time, $restatement_value)
    = @_;

  # Applies the conversion adjustment to the existing conversion.
  my $conversion_adjustment =
    Google::Ads::GoogleAds::V17::Services::ConversionAdjustmentUploadService::ConversionAdjustment
    ->new({
      conversionAction =>
        Google::Ads::GoogleAds::V17::Utils::ResourceNames::conversion_action(
        $customer_id, $conversion_action_id
        ),
      adjustmentType => $adjustment_type,
      # Sets the orderId to identify the conversion to adjust.
      orderId => $order_id,
      # As an alternative to setting orderId, you can provide a 'gclid_date_time_pair',
      # but setting 'order_id' instead is strongly recommended.
      # gclidDateTimePair =>
      #  Google::Ads::GoogleAds::V17::Services::ConversionAdjustmentUploadService::GclidDateTimePair
      #  ->new({
      #    gclid              => $gclid,
      #    conversionDateTime => $conversion_date_time
      #  }
      #  ),
      adjustmentDateTime => $adjustment_date_time,
    });

  # Set adjusted value for adjustment type RESTATEMENT.
  $conversion_adjustment->{restatementValue} =
    Google::Ads::GoogleAds::V17::Services::ConversionAdjustmentUploadService::RestatementValue
    ->new({
      adjustedValue => $restatement_value
    }) if defined $restatement_value && $adjustment_type eq RESTATEMENT;

  # Issue a request to upload the conversion adjustment.
  my $upload_conversion_adjustments_response =
    $api_client->ConversionAdjustmentUploadService()
    ->upload_conversion_adjustments({
      customerId            => $customer_id,
      conversionAdjustments => [$conversion_adjustment],
      partialFailure        => "true"
    });

  # Print any partial errors returned.
  if ($upload_conversion_adjustments_response->{partialFailureError}) {
    printf "Partial error encountered: '%s'.\n",
      $upload_conversion_adjustments_response->{partialFailureError}{message};
  }

  # Print the result if valid.
  my $uploaded_conversion_adjustment =
    $upload_conversion_adjustments_response->{results}[0];
  if (%$uploaded_conversion_adjustment) {
    printf "Uploaded conversion adjustment of the conversion action " .
      "with resource name '%s' for order ID '%s'.\n",
      $uploaded_conversion_adjustment->{conversionAction},
      $uploaded_conversion_adjustment->{orderId};
  }

  return 1;
}
upload_conversion_adjustment.pl

Şartlar

Aşağıda, düzenleme yaparken göz önünde bulundurmanız gereken bazı koşul ve kısıtlamalar belirtilmiştir: daha fazla bilgi sağlar:

  • Yalnızca dönüşüm işlemlerini yöneten hesap yükleyebilir ayarlamalar yapabilirsiniz. Şunu kullanın: dönüşüm izlemeyi ayarlama talimatları kullanarak Google Ads hesabınızdaki dönüşümleri hangi hesabın yönettiğini belirleyebilirsiniz.

    Farklı bir hesap kullanarak düzenleme yüklemeye çalışıldığında, NO_CONVERSION_ACTION_FOUND hatası. Bu hata, ayarlamanın dönüşüm işlemi etkin değil.

  • Google Ads yalnızca şu dönüşüm işlemi türleri için dönüşümleri ayarlamayı destekler: SALESFORCE, UPLOAD_CLICKS veya WEBPAGE. Şu dosya yüklenmeye çalışılıyor: dönüşüm işleminin bunlardan biri olmadığı bir dönüşüm için ayarlama tür sonuçları INVALID_CONVERSION_ACTION_TYPE hatası.

  • Tarih ve saati belirten alanlar, hesabın kimliğidir. Bu alanların biçimi şöyledir: yyyy-mm-dd HH:mm:ss+|-HH:mm, örneğin: 2022-01-01 19:32:45-05:00 (yaz saati uygulaması yok sayılıyor) ,

  • Dönüşüm işlemini oluşturduktan sonra 4-6 saat bekleyin ve belirli bir TOO_RECENT_CONVERSION_ACTION hatası.

  • Ayarlama, CONVERSION_NOT_FOUND hatasını düzeltmenizi sağlar:

    • Dönüşüm hiç raporlanmadı.

    • Dönüşüm, ayarlama girişimi. Bazı durumlarda bu, TOO_RECENT_CONVERSION hatasıyla karşılaşırsınız.

  • ConversionAdjustment içindeki order_id özelliğini şu koşullarda:

    • Dönüşüm işleminin type değeri WEBPAGE değerine eşit.

    • Ayarladığınız orijinal dönüşüme bir order_id atandı.

    Bunun yerine gclid_date_time_pair değerini belirtirseniz işlem başarısız olan ConversionAdjustmentUploadError.MISSING_ORDER_ID_FOR_WEBPAGE veya ConversionAdjustmentUploadError.CONVERSION_NOT_FOUND hata, tıklayın.

  • Bir ConversionAdjustment oluştururken, partial_failure "the" UploadConversionAdjustmentsRequest her zaman true olarak ayarlanmalıdır. Şunu izleyin: kısmi hatalarla ilgili yönergeleri de Geçerli ve başarısız işlemleri eş zamanlı olarak yönetmesine yardımcı olur.

  • ConversionAction değiştirilemez yapabilirsiniz. Bunun yerine, RETRACTION önceki dönüşümü kaldırıp ConversionAction tarihinde güncellendi. Zaman damgasının değiştirilmesi gerekmez. Görüntüleyin Dönüşüm hakkında ayarlamalar başlıklı makaleyi inceleyin.

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