אחרי שדיווחתם על המרה ב-Google Ads, תוכלו לשנות את ההמרה בשלב מאוחר יותר ב-Google Ads API.
כדי לשנות המרה, קודם צריך להגדיר פעולת המרה, וגם צריך לתעד את ההמרות שאתם עומדים לשנות.
קוד לדוגמה
ב-Google Ads API יש תמיכה בשימוש ב-order_id, שנקרא גם מזהה עסקה, כדי לזהות את ההמרה שצריך לשנות בהתאם ל-ConversionAdjustmentUploadService.
כדי לקבל את הערך של conversion_action_id הנדרש לביצוע התאמה של המרה, תוכלו לבצע אחת מהפעולות הבאות:
מקבלים את הערך מהפרמטר
ctIdשזמין בכתובת ה-URL כשלוחצים על פרטי ההמרה בממשק המשתמש של Google Ads.שולחים שאילתה ל-Google Ads API עבור
conversion_action.idבדוחconversion_action.
Java
private void runExample(
GoogleAdsClient googleAdsClient,
long customerId,
long conversionActionId,
String orderId,
String adjustmentType,
String adjustmentDateTime,
@Nullable Float restatementValue)
throws InvalidProtocolBufferException {
// Gets the conversion adjustment enum value from the adjustmentType String.
ConversionAdjustmentType conversionAdjustmentType =
ConversionAdjustmentType.valueOf(adjustmentType);
// Applies the conversion adjustment to the existing conversion.
ConversionAdjustment conversionAdjustment =
ConversionAdjustment.newBuilder()
.setConversionAction(ResourceNames.conversionAction(customerId, conversionActionId))
.setAdjustmentType(conversionAdjustmentType)
// Sets the orderId to identify the conversion to adjust.
.setOrderId(orderId)
// As an alternative to setting orderId, you can provide a GclidDateTimePair, but
// setting orderId instead is strongly recommended.
// .setGclidDateTimePair(
// GclidDateTimePair.newBuilder()
// .setGclid(gclid)
// .setConversionDateTime(conversionDateTime)
// .build())
.setAdjustmentDateTime(adjustmentDateTime)
.build();
// Sets adjusted value for adjustment type RESTATEMENT.
if (restatementValue != null
&& conversionAdjustmentType == ConversionAdjustmentType.RESTATEMENT) {
conversionAdjustment =
conversionAdjustment.toBuilder()
.setRestatementValue(
RestatementValue.newBuilder().setAdjustedValue(restatementValue).build())
.build();
}
// Creates the conversion upload service client.
try (ConversionAdjustmentUploadServiceClient conversionUploadServiceClient =
googleAdsClient.getLatestVersion().createConversionAdjustmentUploadServiceClient()) {
// Uploads the click conversion. Partial failure should always be set to true.
UploadConversionAdjustmentsRequest request =
UploadConversionAdjustmentsRequest.newBuilder()
.setCustomerId(Long.toString(customerId))
// Enables partial failure (must be true).
.setPartialFailure(true)
.addConversionAdjustments(conversionAdjustment)
.build();
UploadConversionAdjustmentsResponse response =
conversionUploadServiceClient.uploadConversionAdjustments(request);
// Extracts the partial failure error if present on the response.
ErrorUtils errorUtils = ErrorUtils.getInstance();
GoogleAdsFailure googleAdsFailure =
response.hasPartialFailureError()
? errorUtils.getGoogleAdsFailure(response.getPartialFailureError())
: null;
// Constructs a protocol buffer printer that will print error details in a concise format.
final Printer errorPrinter = JsonFormat.printer().omittingInsignificantWhitespace();
// Prints the results for each adjustment, including any partial errors returned.
for (int opIndex = 0; opIndex < request.getConversionAdjustmentsCount(); opIndex++) {
ConversionAdjustmentResult result = response.getResults(opIndex);
if (errorUtils.isPartialFailureResult(result)) {
// The operation failed. Prints the error details.
for (GoogleAdsError googleAdsError :
errorUtils.getGoogleAdsErrors(opIndex, googleAdsFailure)) {
System.out.printf(
"%4d: Partial failure occurred: %s%n", opIndex, errorPrinter.print(googleAdsError));
}
} else {
System.out.printf(
"%4d: Uploaded conversion adjustment for conversion action '%s' and order ID '%s'.%n",
opIndex, result.getConversionAction(), result.getOrderId());
}
}
}
}
C#
public void Run(GoogleAdsClient client, long customerId, long conversionActionId,
string orderId, string adjustmentDateTime,
ConversionAdjustmentType adjustmentType,
double? restatementValue)
{
// Get the ConversionAdjustmentUploadService.
ConversionAdjustmentUploadServiceClient conversionAdjustmentUploadService =
client.GetService(Services.V18.ConversionAdjustmentUploadService);
// Associate conversion adjustments with the existing conversion action.
ConversionAdjustment conversionAdjustment = new ConversionAdjustment()
{
ConversionAction = ResourceNames.ConversionAction(customerId, conversionActionId),
AdjustmentType = adjustmentType,
// Sets the orderId to identify the conversion to adjust.
OrderId = orderId,
// As an alternative to setting orderId, you can provide a GclidDateTimePair,
// but setting orderId instead is strongly recommended.
//GclidDateTimePair = new GclidDateTimePair()
//{
// Gclid = gclid,
// ConversionDateTime = conversionDateTime,
//},
AdjustmentDateTime = adjustmentDateTime,
};
// Set adjusted value for adjustment type RESTATEMENT.
if (adjustmentType == ConversionAdjustmentType.Restatement)
{
conversionAdjustment.RestatementValue = new RestatementValue()
{
AdjustedValue = restatementValue.Value
};
}
try
{
// Issue a request to upload the conversion adjustment.
UploadConversionAdjustmentsResponse response =
conversionAdjustmentUploadService.UploadConversionAdjustments(
new UploadConversionAdjustmentsRequest()
{
CustomerId = customerId.ToString(),
ConversionAdjustments = { conversionAdjustment },
// Enables partial failure (must be true).
PartialFailure = true,
ValidateOnly = false
});
// Prints any partial errors returned.
// To review the overall health of your recent uploads, see:
// https://developers.google.com/google-ads/api/docs/conversions/upload-summaries
if (response.PartialFailureError != null)
{
// Extracts the partial failure from the response status.
GoogleAdsFailure partialFailure = response.PartialFailure;
Console.WriteLine($"{partialFailure.Errors.Count} partial failure error(s) " +
$"occurred");
}
else
{
ConversionAdjustmentResult result = response.Results[0];
// Print the result.
Console.WriteLine($"Uploaded conversion adjustment value of" +
$" '{result.ConversionAction}' for Google Click ID " +
$"'{result.GclidDateTimePair.Gclid}'");
}
}
catch (GoogleAdsException e)
{
Console.WriteLine("Failure:");
Console.WriteLine($"Message: {e.Message}");
Console.WriteLine($"Failure: {e.Failure}");
Console.WriteLine($"Request ID: {e.RequestId}");
throw;
}
}
PHP
public static function runExample(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $conversionActionId,
string $orderId,
string $adjustmentType,
string $adjustmentDateTime,
?float $restatementValue
) {
$conversionAdjustmentType = ConversionAdjustmentType::value($adjustmentType);
// Applies the conversion adjustment to the existing conversion.
$conversionAdjustment = new ConversionAdjustment([
'conversion_action' =>
ResourceNames::forConversionAction($customerId, $conversionActionId),
'adjustment_type' => $conversionAdjustmentType,
// Sets the orderId to identify the conversion to adjust.
'order_id' => $orderId,
// As an alternative to setting orderId, you can provide a 'gclid_date_time_pair', but
// setting 'order_id' instead is strongly recommended.
// 'conversion_date_time' must be in "yyyy-mm-dd hh:mm:ss+|-hh:mm" format.
/*
'gclid_date_time_pair' => new GclidDateTimePair([
'gclid' => 'INSERT_YOUR_GCLID_HERE',
'conversion_date_time' => 'INSERT_YOUR_CONVERSION_DATE_TIME_HERE'
]),
*/
'adjustment_date_time' => $adjustmentDateTime
]);
// Sets adjusted value for adjustment type RESTATEMENT.
if (
$restatementValue !== null
&& $conversionAdjustmentType === ConversionAdjustmentType::RESTATEMENT
) {
$conversionAdjustment->setRestatementValue(new RestatementValue([
'adjusted_value' => $restatementValue
]));
}
// Issues a request to upload the conversion adjustment.
$conversionAdjustmentUploadServiceClient =
$googleAdsClient->getConversionAdjustmentUploadServiceClient();
$response = $conversionAdjustmentUploadServiceClient->uploadConversionAdjustments(
// Enables partial failure (must be true).
UploadConversionAdjustmentsRequest::build($customerId, [$conversionAdjustment], true)
);
// Prints the status message if any partial failure error is returned.
// Note: The details of each partial failure error are not printed here, you can refer to
// the example HandlePartialFailure.php to learn more.
if ($response->hasPartialFailureError()) {
printf(
"Partial failures occurred: '%s'.%s",
$response->getPartialFailureError()->getMessage(),
PHP_EOL
);
} else {
// Prints the result if exists.
/** @var ConversionAdjustmentResult $uploadedConversionAdjustment */
$uploadedConversionAdjustment = $response->getResults()[0];
printf(
"Uploaded conversion adjustment of '%s' for order ID '%s'.%s",
$uploadedConversionAdjustment->getConversionAction(),
$uploadedConversionAdjustment->getOrderId(),
PHP_EOL
);
}
}
Python
def main(
client,
customer_id,
conversion_action_id,
adjustment_type,
order_id,
adjustment_date_time,
restatement_value=None,
):
"""The main method that creates all necessary entities for the example.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
conversion_action_id: the ID of the conversion action to upload the
adjustment to.
adjustment_type: the adjustment type, e.g. " "RETRACTION, RESTATEMENT.
order_id: the transaction ID of the conversion to adjust. Strongly
recommended instead of using gclid and conversion_date_time.
adjustment_date_time: the date and time of the adjustment.
restatement_value: the adjusted value for adjustment type RESTATEMENT.
"""
conversion_adjustment_type_enum = client.enums.ConversionAdjustmentTypeEnum
# Determine the adjustment type.
conversion_adjustment_type = conversion_adjustment_type_enum[
adjustment_type
].value
# Applies the conversion adjustment to the existing conversion.
conversion_adjustment = client.get_type("ConversionAdjustment")
conversion_action_service = client.get_service("ConversionActionService")
conversion_adjustment.conversion_action = (
conversion_action_service.conversion_action_path(
customer_id, conversion_action_id
)
)
conversion_adjustment.adjustment_type = conversion_adjustment_type
conversion_adjustment.adjustment_date_time = adjustment_date_time
# Sets the order_id to identify the conversion to adjust.
conversion_adjustment.order_id = order_id
# As an alternative to setting order_id, you can provide a
# gclid_date_time_pair, but setting order_id instead is strongly recommended.
# conversion_adjustment.gclid_date_time_pair.gclid = gclid
# conversion_adjustment.gclid_date_time_pair.conversion_date_time = (
# conversion_date_time
# )
# Sets adjusted value for adjustment type RESTATEMENT.
if (
restatement_value
and conversion_adjustment_type
== conversion_adjustment_type_enum.RESTATEMENT.value
):
conversion_adjustment.restatement_value.adjusted_value = float(
restatement_value
)
# Uploads the click conversion. Partial failure should always be set to
# true.
service = client.get_service("ConversionAdjustmentUploadService")
request = client.get_type("UploadConversionAdjustmentsRequest")
request.customer_id = customer_id
request.conversion_adjustments.append(conversion_adjustment)
# Enables partial failure (must be true)
request.partial_failure = True
response = service.upload_conversion_adjustments(request=request)
# Extracts the partial failure error if present on the response.
if response.partial_failure_error:
error_details = response.partial_failure_error.details
for i, conversion_adjustment_result in enumerate(response.results):
# If there's a GoogleAdsFailure in error_details at this position then
# the uploaded operation failed and we print the error message.
if error_details and error_details[i]:
error_detail = error_details[i]
failure_message = client.get_type("GoogleAdsFailure")
# Parse the string into a GoogleAdsFailure message instance.
# To access class-only methods on the message we retrieve its type.
GoogleAdsFailure = type(failure_message)
failure_object = GoogleAdsFailure.deserialize(error_detail.value)
for error in failure_object.errors:
# Construct and print a string that details which element in
# the operation list failed (by index number) as well as the
# error message and error code.
print(
"A partial failure at index "
f"{error.location.field_path_elements[0].index} occurred "
f"\nError message: {error.message}\nError code: "
f"{error.error_code}"
)
else:
print(
"Uploaded conversion adjustment for conversion action "
f"'{conversion_adjustment_result.conversion_action}' and order "
f"ID '{conversion_adjustment_result.order_id}'."
)
Ruby
def upload_conversion_adjustment(
customer_id,
conversion_action_id,
order_id,
adjustment_type,
adjustment_date_time,
restatement_value
)
# GoogleAdsClient will read a config file from
# ENV['HOME']/google_ads_config.rb when called without parameters
client = Google::Ads::GoogleAds::GoogleAdsClient.new
# Applies the conversion adjustment to the existing conversion.
conversion_adjustment = client.resource.conversion_adjustment do |ca|
ca.conversion_action = client.path.conversion_action(customer_id, conversion_action_id)
ca.adjustment_type = adjustment_type
ca.order_id = order_id
ca.adjustment_date_time = adjustment_date_time
# Set adjusted value for adjustment type RESTATEMENT.
if adjustment_type == :RESTATEMENT
ca.restatement_value = client.resource.restatement_value do |ra|
ra.adjusted_value = restatement_value.to_f
end
end
end
# Issue a request to upload the conversion adjustment(s).
response = client.service.conversion_adjustment_upload.upload_conversion_adjustments(
customer_id: customer_id,
# This example shows just one adjustment but you may upload multiple ones.
conversion_adjustments: [conversion_adjustment],
partial_failure: true
)
if response.partial_failure_error.nil?
# Process and print all results for multiple adjustments
response.results.each do |result|
puts "Uploaded conversion adjustment for conversion action #{result.conversion_action} "\
"and order ID #{result.order_id}."
end
else
# Print any partial errors returned.
failures = client.decode_partial_failure_error(response.partial_failure_error)
puts 'Request failed. Failure details:'
failures.each do |failure|
failure.errors.each do |error|
index = error.location.field_path_elements.first.index
puts "\toperation[#{index}] #{error.error_code.error_code}: #{error.message}"
end
end
end
end
Perl
sub upload_conversion_adjustment {
my ($api_client, $customer_id, $conversion_action_id, $order_id,
$adjustment_type, $adjustment_date_time, $restatement_value)
= @_;
# Applies the conversion adjustment to the existing conversion.
my $conversion_adjustment =
Google::Ads::GoogleAds::V18::Services::ConversionAdjustmentUploadService::ConversionAdjustment
->new({
conversionAction =>
Google::Ads::GoogleAds::V18::Utils::ResourceNames::conversion_action(
$customer_id, $conversion_action_id
),
adjustmentType => $adjustment_type,
# Sets the orderId to identify the conversion to adjust.
orderId => $order_id,
# As an alternative to setting orderId, you can provide a 'gclid_date_time_pair',
# but setting 'order_id' instead is strongly recommended.
# gclidDateTimePair =>
# Google::Ads::GoogleAds::V18::Services::ConversionAdjustmentUploadService::GclidDateTimePair
# ->new({
# gclid => $gclid,
# conversionDateTime => $conversion_date_time
# }
# ),
adjustmentDateTime => $adjustment_date_time,
});
# Set adjusted value for adjustment type RESTATEMENT.
$conversion_adjustment->{restatementValue} =
Google::Ads::GoogleAds::V18::Services::ConversionAdjustmentUploadService::RestatementValue
->new({
adjustedValue => $restatement_value
}) if defined $restatement_value && $adjustment_type eq RESTATEMENT;
# Issue a request to upload the conversion adjustment.
my $upload_conversion_adjustments_response =
$api_client->ConversionAdjustmentUploadService()
->upload_conversion_adjustments({
customerId => $customer_id,
conversionAdjustments => [$conversion_adjustment],
partialFailure => "true"
});
# Print any partial errors returned.
if ($upload_conversion_adjustments_response->{partialFailureError}) {
printf "Partial error encountered: '%s'.\n",
$upload_conversion_adjustments_response->{partialFailureError}{message};
}
# Print the result if valid.
my $uploaded_conversion_adjustment =
$upload_conversion_adjustments_response->{results}[0];
if (%$uploaded_conversion_adjustment) {
printf "Uploaded conversion adjustment of the conversion action " .
"with resource name '%s' for order ID '%s'.\n",
$uploaded_conversion_adjustment->{conversionAction},
$uploaded_conversion_adjustment->{orderId};
}
return 1;
}
דרישות
ריכזנו כאן כמה דרישות והגבלות שכדאי לזכור כשמשנים המרות ב-API:
רק החשבון שמנהל את פעולות ההמרה יכול להעלות התאמות. תוכלו להיעזר בהוראות להגדרת מעקב המרות כדי לקבוע איזה חשבון מנהל את ההמרות בחשבון Google Ads שלכם.
אם מנסים להעלות התאמה באמצעות חשבון אחר, תופיע השגיאה
NO_CONVERSION_ACTION_FOUND. השגיאה הזו מתרחשת גם אם פעולת ההמרה של השינוי לא מופעלת.מערכת Google Ads תומכת בשינוי המרות רק עבור סוגי פעולות ההמרה
SALESFORCE,UPLOAD_CLICKSו-WEBPAGE. אם תנסו להעלות שינוי ערך להמרה שבה פעולת ההמרה לא שייכת לאחד מהסוגים האלה, תופיע השגיאהINVALID_CONVERSION_ACTION_TYPE.השדות שצוינים בהם תאריך ושעה דורשים אזור זמן, אבל לא חייב להיות זה של החשבון. הפורמט של השדות האלה הוא
yyyy-mm-dd HH:mm:ss+|-HH:mm, לדוגמה:2022-01-01 19:32:45-05:00(ללא התחשבות בשעון קיץ).כדי למנוע את השגיאה
TOO_RECENT_CONVERSION_ACTION, צריך להמתין 4 עד 6 שעות אחרי יצירת פעולת ההמרה לפני שמבצעים שינויים בהמרות שלה.ההתאמה נכשלת עם השגיאה
CONVERSION_NOT_FOUNDאם ההמרה אף פעם לא הועלתה, או אם היא הועלתה אבל נמחקה כי היא נחשבה לא חוקית או לספאם.צריך לציין את
order_idב-ConversionAdjustmentבכל אחד מהתנאים הבאים:הערך של
typeשל פעולת ההמרה שווה ל-WEBPAGE.להמרה המקורית שאתם מבצעים לה התאמה הוקצה
order_id.
אם מציינים את
gclid_date_time_pairבמקום זאת, הפעולה תיכשל עם השגיאהConversionAdjustmentUploadError.MISSING_ORDER_ID_FOR_WEBPAGEאוConversionAdjustmentUploadError.CONVERSION_NOT_FOUND, בהתאמה.כשיוצרים
ConversionAdjustment, תמיד צריך להגדיר את המאפייןpartial_failureשלUploadConversionAdjustmentsRequestלערךtrue. כשמטפלים בו-זמנית בפעולות תקינות ובפעולות שנכשלו, צריך לפעול בהתאם להנחיות לטיפול בכשלים חלקיים.אי אפשר לשנות את
ConversionActionבאמצעות התאמה. במקום זאת, צריך להשתמש ב-RETRACTIONכדי להסיר את ההמרה הקודמת ולהעלות המרה חדשה עם הערך המעודכן שלConversionAction. אין צורך לשנות את חותמת הזמן. מידע על שינוי של ערכי המרות