העלאה של המרות מסוג שיחה

ניתן להשתמש ב-Google Ads API כדי להעלות שיחה אופליין המרות ל-Google Ads כדי לעקוב אחרי מקרים שבהם המודעות מובילות לשיחות טלפון ומתי שיחות הטלפון האלה מובילות ועד לביצוע פעולות חשובות שהלקוחות מבצעים.

לא ניתן להעלות קליק לשיחה מהנייד כהמרה אם לא מספר Google לניתוח נתוני שיחות והודעות מצורף לשיחה. ללא העברה של Google אין שום אפשרות ש-Google תוכל להיות בטוחה שהקליק הוביל לשיחה, ואז להמרה. אם קליק מועלה כך, המערכת תתעלם ממנו פעולת המרה.

המיפוי לממשק המשתמש של Google Ads זהה לשימוש בהמרה מסוג העלאות מקור ולאחר מכן בחירה באפשרות המרות משיחות.

יצירת המרה מסוג שיחה

כמה דברים שחשוב לזכור כשיוצרים CallConversion:

  • החל מגרסה 15 של Google Ads API, יש לאכלס את השדה consent של אובייקט CallConversion.

  • המאפיין partial_failure של UploadCallConversionsRequest תמיד צריך להיות true. פועלים לפי הכשלים החלקיים בזמן טיפול פעולות שנכשלו בו-זמנית.

  • אם אתם נתקלים TOO_RECENT_CONVERSION_ACTION או TOO_RECENT_CALL תגובה לבקשת המרה של העלאה, להמתין 6 שעות או 12 שעות בהתאמה, לפני שמנסים שוב את השורות שנכשלו.

  • הנתונים הסטטיסטיים של ההמרות המיובאים מופיעים תוך 3 שעות לכל היותר חשבון Google Ads.

  • אם מעלים המרות כפולות (כלומר, CallConversion עם caller_id, conversion_date_time ו-conversion_action שהיו הועלה בעבר), תוחזר השגיאה CALL_CONVERSION_ALREADY_EXISTS.

    • אם בקשה אחת מכילה מספר פעולות לאותה המרה, מוחזרת שגיאה מסוג DUPLICATE_CALL_CONVERSION_IN_REQUEST.

העלאה של המרה מסוג שיחה

כדי לשייך את ההמרות מסוג שיחות אופליין לפעולת המרה, נדרש המידע הבא: זיהוי המתקשר (מספר טלפון), תאריך ההמרה, שם המשאב של פעולת ההמרה, ובאופן אופציונלי ואת המטבע לערך ההמרה ConversionUploadService לקבלת פרטים נוספים על סוגי הקלט השונים, אפשר לעיין במרכז העזרה במרכז העזרה. הקוד לדוגמה מתאר גם את הפורמטים של ערכי הקלט השונים.

דרישות

יש מספר דרישות שחובה לעמוד בהן כאשר מעלים CallConversion

כדי להימנע משגיאה מסוג ConversionUploadError.INVALID_CONVERSION_ACTION, מאפיין conversion_action חייב להתייחס אל ConversionAction כאשר:

  • ConversionActionType הוא UPLOAD_CALLS.

  • status מתוך ConversionAction היא ENABLED. אחרת, הפעולה תיכשל עם NO_CONVERSION_ACTION_FOUND שגיאה.

  • השדה ConversionAction קיים בלקוח ההמרה של Google Ads של בחשבון Google Ads של הקליק.

מומלץ גם להגדיר ConversionAction.category אל הקטגוריה שמתארת בצורה הטובה ביותר את ההמרות שלכם.

בנוסף, צריכים להתקיים התנאים הבאים:

  • בשעת השיחה, מעקב ההמרות הופעל לקוח שיש לו המרה ב-Google Ads בחשבון Google Ads של השיחה.

  • customer_id של UploadCallConversionsRequest חייב להיות מספר הלקוח של ההמרה ב-Google Ads לקוח מתוך לחשבון Google Ads של השיחה. אחרת, העלאת ההמרות תוביל שגיאה אחת (ConversionUploadError.INVALID_CUSTOMER_FOR_CALL).

  • הערך conversion_value חייב להיות גדול מ-0 או שווה לו.

  • יש לציין אזור זמן בconversion_date_time, והפורמט הוא בתור yyyy-mm-dd HH:mm:ss+|-HH:mm, למשל: 2022-01-01 19:32:45-05:00 (התעלמות משעון קיץ) הקצר הזה. התשובות שלך יעזרו לנו להשתפר. אזור הזמן יכול להיות לכל ערך חוקי: הוא לא חייבים להתאים לאזור הזמן של החשבון.

קוד לדוגמה

Java

private void runExample(
    GoogleAdsClient googleAdsClient,
    long customerId,
    String conversionActionId,
    String callerId,
    String callStartDateTime,
    double conversionValue,
    Long conversionCustomVariableId,
    String conversionCustomVariableValue,
    ConsentStatus adUserDataConsent) {
  // Create a call conversion by specifying currency as USD.
  CallConversion.Builder conversionBuilder =
      CallConversion.newBuilder()
          .setConversionAction(conversionActionId)
          .setCallerId(callerId)
          .setCallStartDateTime(callStartDateTime)
          .setConversionValue(conversionValue)
          .setCurrencyCode("USD");

  if (conversionCustomVariableId != null && conversionCustomVariableValue != null) {
    conversionBuilder.addCustomVariables(
        CustomVariable.newBuilder()
            .setConversionCustomVariable(
                ResourceNames.conversionCustomVariable(customerId, conversionCustomVariableId))
            .setValue(conversionCustomVariableValue));
  }

  // Sets the consent information, if provided.
  if (adUserDataConsent != null) {
    // Specifies whether user consent was obtained for the data you are uploading. See
    // https://www.google.com/about/company/user-consent-policy for details.
    conversionBuilder.setConsent(Consent.newBuilder().setAdUserData(adUserDataConsent));
  }

  CallConversion conversion = conversionBuilder.build();

  // Uploads the call conversion to the API.
  try (ConversionUploadServiceClient conversionUploadServiceClient =
      googleAdsClient.getLatestVersion().createConversionUploadServiceClient()) {
    // Partial failure MUST be enabled for this request.

    // NOTE: This request contains a single conversion as a demonstration.  However, if you have
    // multiple conversions to upload, it's best to upload multiple conversions per request
    // instead of sending a separate request per conversion. See the following for per-request
    // limits:
    // https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
    UploadCallConversionsResponse response =
        conversionUploadServiceClient.uploadCallConversions(
            UploadCallConversionsRequest.newBuilder()
                .setCustomerId(String.valueOf(customerId))
                .setCustomerId(Long.toString(customerId))
                .addConversions(conversion)
                .setPartialFailure(true)
                .build());

    // Prints any partial failure errors returned.
    if (response.hasPartialFailureError()) {
      GoogleAdsFailure googleAdsFailure =
          ErrorUtils.getInstance().getGoogleAdsFailure(response.getPartialFailureError());
      googleAdsFailure
          .getErrorsList()
          .forEach(e -> System.out.println("Partial failure occurred: " + e.getMessage()));
      throw new RuntimeException(
          "Partial failure occurred " + response.getPartialFailureError().getMessage());
    }

    // Prints the result if valid.
    CallConversionResult result = response.getResults(0);
    System.out.printf(
        "Uploaded call conversion that occurred at '%' for caller ID '%' to the conversion"
            + " action with resource name '%'.%n",
        result.getCallStartDateTime(), result.getCallerId(), result.getConversionAction());
  }
}
UploadCallConversion.java

C#‎

public void Run(GoogleAdsClient client, long customerId,
    long conversionActionId, string callerId, string callStartTime,
    string conversionTime, double conversionValue,
    long? conversionCustomVariableId, string conversionCustomVariableValue,
    ConsentStatus? adUserDataConsent)
{
    // Get the ConversionUploadService.
    ConversionUploadServiceClient conversionUploadService =
        client.GetService(Services.V17.ConversionUploadService);

    // Create a call conversion by specifying currency as USD.
    CallConversion callConversion = new CallConversion()
    {
        ConversionAction = ResourceNames.ConversionAction(customerId, conversionActionId),
        CallerId = callerId,
        CallStartDateTime = callStartTime,
        ConversionDateTime = conversionTime,
        ConversionValue = conversionValue,
        CurrencyCode = "USD",
    };

    if (adUserDataConsent != null)
    {
        // Specifies whether user consent was obtained for the data you are uploading. See
        // https://www.google.com/about/company/user-consent-policy
        // for details.
        callConversion.Consent = new Consent()
        {
            AdUserData = (ConsentStatus)adUserDataConsent
        };
    }

    if (conversionCustomVariableId != null &&
        !string.IsNullOrEmpty(conversionCustomVariableValue))
    {
        callConversion.CustomVariables.Add(new CustomVariable()
        {
            ConversionCustomVariable = ResourceNames.ConversionCustomVariable(
                customerId, conversionCustomVariableId.Value),
            Value = conversionCustomVariableValue
        });
    }

    UploadCallConversionsRequest request = new UploadCallConversionsRequest()
    {
        CustomerId = customerId.ToString(),
        Conversions = { callConversion },
        PartialFailure = true
    };

    try
    {
        // Issues a request to upload the call conversion. The partialFailure parameter
        // is set to true, and validateOnly parameter to false as required by this method
        // call.
        // NOTE: This request contains a single conversion as a demonstration.  However, if
        // you have multiple conversions to upload, it's best to upload multiple conversions
        // per request instead of sending a separate request per conversion. See the
        // following for per-request limits:
        // https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
        UploadCallConversionsResponse response =
            conversionUploadService.UploadCallConversions(request);

        // Since we set partialFailure = true, we can retrieve error messages (if any) from
        // the operation response.
        if (response.PartialFailureError != null)
        {
            Console.WriteLine("Call conversion upload failed.");

            // Retrieves the errors from the partial failure and prints them.
            List<GoogleAdsError> errors =
                response.PartialFailure.GetErrorsByOperationIndex(0);
            foreach (GoogleAdsError error in errors)
            {
                Console.WriteLine($"Operation failed with error: {error}.");
            }
        }
        else
        {
            // Prints the result.
            CallConversionResult uploadedCallConversion = response.Results[0];
            Console.WriteLine($"Uploaded call conversion that occurred at " +
                $"'{uploadedCallConversion.CallStartDateTime}' for caller ID " +
                $"'{uploadedCallConversion.CallerId}' to the conversion action with " +
                $"resource name '{uploadedCallConversion.ConversionAction}'.");
        }

    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}
UploadCallConversion.cs

PHP

public static function runExample(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $conversionActionId,
    string $callerId,
    string $callStartDateTime,
    string $conversionDateTime,
    float $conversionValue,
    ?string $conversionCustomVariableId,
    ?string $conversionCustomVariableValue,
    ?int $adUserDataConsent
) {
    // Creates a call conversion by specifying currency as USD.
    $callConversion = new CallConversion([
        'conversion_action' =>
            ResourceNames::forConversionAction($customerId, $conversionActionId),
        'caller_id' => $callerId,
        'call_start_date_time' => $callStartDateTime,
        'conversion_date_time' => $conversionDateTime,
        'conversion_value' => $conversionValue,
        'currency_code' => 'USD'
    ]);
    if (!is_null($conversionCustomVariableId) && !is_null($conversionCustomVariableValue)) {
        $callConversion->setCustomVariables([new CustomVariable([
            'conversion_custom_variable' => ResourceNames::forConversionCustomVariable(
                $customerId,
                $conversionCustomVariableId
            ),
            'value' => $conversionCustomVariableValue
        ])]);
    }
    // Sets the consent information, if provided.
    if (!empty($adUserDataConsent)) {
        // Specifies whether user consent was obtained for the data you are uploading. See
        // https://www.google.com/about/company/user-consent-policy for details.
        $callConversion->setConsent(new Consent(['ad_user_data' => $adUserDataConsent]));
    }

    // Issues a request to upload the call conversion.
    $conversionUploadServiceClient = $googleAdsClient->getConversionUploadServiceClient();
    // NOTE: This request contains a single conversion as a demonstration.  However, if you have
    // multiple conversions to upload, it's best to upload multiple conversions per request
    // instead of sending a separate request per conversion. See the following for per-request
    // limits:
    // https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
    $response = $conversionUploadServiceClient->uploadCallConversions(
        // Partial failure MUST be enabled for this request.
        UploadCallConversionsRequest::build($customerId, [$callConversion], true)
    );

    // Prints the status message if any partial failure error is returned.
    // Note: The details of each partial failure error are not printed here, you can refer to
    // the example HandlePartialFailure.php to learn more.
    if ($response->hasPartialFailureError()) {
        printf(
            "Partial failures occurred: '%s'.%s",
            $response->getPartialFailureError()->getMessage(),
            PHP_EOL
        );
    } else {
        // Prints the result if exists.
        /** @var CallConversionResult $uploadedCallConversion */
        $uploadedCallConversion = $response->getResults()[0];
        printf(
            "Uploaded call conversion that occurred at '%s' for caller ID '%s' to the "
            . "conversion action with resource name '%s'.%s",
            $uploadedCallConversion->getCallStartDateTime(),
            $uploadedCallConversion->getCallerId(),
            $uploadedCallConversion->getConversionAction(),
            PHP_EOL
        );
    }
}
UploadCallConversion.php

Python

def main(
    client,
    customer_id,
    conversion_action_id,
    caller_id,
    call_start_date_time,
    conversion_date_time,
    conversion_value,
    conversion_custom_variable_id,
    conversion_custom_variable_value,
    ad_user_data_consent,
):
    """Imports offline call conversion values for calls related to your ads.

    Args:
        client: An initialized GoogleAdsClient instance.
        customer_id: The client customer ID string.
        conversion_action_id: The ID of the conversion action to upload to.
        caller_id: The caller ID from which this call was placed. Caller ID is
            expected to be in E.164 format with preceding '+' sign,
            e.g. '+18005550100'.
        call_start_date_time: The date and time at which the call occurred. The
            format is 'yyyy-mm-dd hh:mm:ss+|-hh:mm',
            e.g. '2021-01-01 12:32:45-08:00'.
        conversion_date_time: The the date and time of the conversion (should be
            after the click time). The format is 'yyyy-mm-dd hh:mm:ss+|-hh:mm',
            e.g. '2021-01-01 12:32:45-08:00'.
        conversion_value: The conversion value in the desired currency.
        conversion_custom_variable_id: The ID of the conversion custom
            variable to associate with the upload.
        conversion_custom_variable_value: The str value of the conversion custom
            variable to associate with the upload.
        ad_user_data_consent: The consent status for ad user data for all
            members in the job.
    """
    # Get the ConversionUploadService client.
    conversion_upload_service = client.get_service("ConversionUploadService")

    # Create a call conversion in USD currency.
    call_conversion = client.get_type("CallConversion")
    call_conversion.conversion_action = client.get_service(
        "ConversionActionService"
    ).conversion_action_path(customer_id, conversion_action_id)
    call_conversion.caller_id = caller_id
    call_conversion.call_start_date_time = call_start_date_time
    call_conversion.conversion_date_time = conversion_date_time
    call_conversion.conversion_value = conversion_value
    call_conversion.currency_code = "USD"

    if conversion_custom_variable_id and conversion_custom_variable_value:
        conversion_custom_variable = client.get_type("CustomVariable")
        conversion_custom_variable.conversion_custom_variable = (
            conversion_custom_variable_id
        )
        conversion_custom_variable.value = conversion_custom_variable_value
        call_conversion.custom_variables.append(conversion_custom_variable)

    # Specifies whether user consent was obtained for the data you are
    # uploading. For more details. see:
    # https://www.google.com/about/company/user-consent-policy
    if ad_user_data_consent:
        call_conversion.consent.ad_user_data = client.enums.ConsentStatusEnum[
            ad_user_data_consent
        ]

    # Issue a request to upload the call conversion.
    # Partial failure MUST be enabled for this request.
    request = client.get_type("UploadCallConversionsRequest")
    request.customer_id = customer_id
    request.conversions = [call_conversion]
    request.partial_failure = True
    # NOTE: This request only uploads a single conversion, but if you have
    # multiple conversions to upload, it's most efficient to upload them in a
    # single request. See the following for per-request limits for reference:
    # https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
    upload_call_conversions_response = (
        conversion_upload_service.upload_call_conversions(request=request)
    )

    # Print any partial errors returned.
    if upload_call_conversions_response.partial_failure_error:
        print(
            "Partial error occurred: "
            f"'{upload_call_conversions_response.partial_failure_error.message}'"
        )

    # Print the result if valid.
    uploaded_call_conversion = upload_call_conversions_response.results[0]
    if uploaded_call_conversion.call_start_date_time:
        print(
            "Uploaded call conversion that occurred at "
            f"'{uploaded_call_conversion.call_start_date_time}' "
            f"for caller ID '{uploaded_call_conversion.caller_id}' "
            "to the conversion action with resource name "
            f"'{uploaded_call_conversion.conversion_action}'."
        )
upload_call_conversion.py

Ruby

def upload_call_conversion(
  customer_id,
  conversion_action_id,
  caller_id,
  call_start_date_time,
  conversion_date_time,
  conversion_value,
  conversion_custom_variable_id,
  conversion_custom_variable_value,
  ad_user_data_consent)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  # Create a call conversion by specifying currency as USD.
  call_conversion = client.resource.call_conversion do |c|
    c.conversion_action = client.path.conversion_action(
      customer_id, conversion_action_id)
    c.caller_id = caller_id
    c.call_start_date_time = call_start_date_time
    c.conversion_date_time = conversion_date_time
    c.conversion_value = conversion_value
    c.currency_code = "USD"
    if conversion_custom_variable_id && conversion_custom_variable_value
      c.custom_variables << client.resource.custom_variable do |cv|
        cv.conversion_custom_variable = client.path.conversion_custom_variable(
          customer_id, conversion_custom_variable_id)
        cv.value = conversion_custom_variable_value
      end
    end

    unless ad_user_data_consent.nil?
      c.consent = client.resource.consent do |c|
        # Specifies whether user consent was obtained for the data you are
        # uploading. For more details, see:
        # https://www.google.com/about/company/user-consent-policy
        c.ad_user_data = ad_user_data_consent
      end
    end
  end

  # Issues a request to upload the call conversion.
  response = client.service.conversion_upload.upload_call_conversions(
    customer_id: customer_id,
    # NOTE: This request only uploads a single conversion, but if you have
    # multiple conversions to upload, it's most efficient to upload them in a
    # single request. See the following for per-request limits for reference:
    # https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
    conversions: [call_conversion],
    partial_failure: true
  )

  # Prints errors if any partial failure error is returned.
  if response.partial_failure_error
    failures = client.decode_partial_failure_error(response.partial_failure_error)
    failures.each do |failure|
      failure.errors.each do |error|
        human_readable_error_path = error
          .location
          .field_path_elements
          .map { |location_info|
            if location_info.index
              "#{location_info.field_name}[#{location_info.index}]"
            else
              "#{location_info.field_name}"
            end
          }.join(" > ")

        errmsg =  "error occured while adding operations " \
          "#{human_readable_error_path}" \
          " with value: #{error.trigger.string_value}" \
          " because #{error.message.downcase}"
        puts errmsg
      end
    end
  else
    # Print the result if valid.
    uploaded_call_conversion = response.results.first
    puts "Uploaded call conversion that occurred at " \
      "#{uploaded_call_conversion.call_start_date_time} " \
      "for caller ID " \
      "#{uploaded_call_conversion.caller_id} " \
      "to the conversion action with resource name " \
      "#{uploaded_call_conversion.conversion_action}"
  end
end
upload_call_conversion.rb

Perl

sub upload_call_conversion {
  my (
    $api_client,                       $customer_id,
    $conversion_action_id,             $caller_id,
    $call_start_date_time,             $conversion_date_time,
    $conversion_value,                 $conversion_custom_variable_id,
    $conversion_custom_variable_value, $ad_user_data_consent
  ) = @_;

  # Create a call conversion by specifying currency as USD.
  my $call_conversion =
    Google::Ads::GoogleAds::V17::Services::ConversionUploadService::CallConversion
    ->new({
      conversionAction =>
        Google::Ads::GoogleAds::V17::Utils::ResourceNames::conversion_action(
        $customer_id, $conversion_action_id
        ),
      callerId           => $caller_id,
      callStartDateTime  => $call_start_date_time,
      conversionDateTime => $conversion_date_time,
      conversionValue    => $conversion_value,
      currencyCode       => "USD"
    });

  if ($conversion_custom_variable_id && $conversion_custom_variable_value) {
    $call_conversion->{customVariables} = [
      Google::Ads::GoogleAds::V17::Services::ConversionUploadService::CustomVariable
        ->new({
          conversionCustomVariable =>
            Google::Ads::GoogleAds::V17::Utils::ResourceNames::conversion_custom_variable(
            $customer_id, $conversion_custom_variable_id
            ),
          value => $conversion_custom_variable_value
        })];
  }

  # Set the consent information, if provided.
  if ($ad_user_data_consent) {
    # Specify whether user consent was obtained for the data you are uploading.
    # See https://www.google.com/about/company/user-consent-policy for details.
    $call_conversion->{consent} =
      Google::Ads::GoogleAds::V17::Common::Consent->new({
        adUserData => $ad_user_data_consent
      });
  }

  # Issue a request to upload the call conversion.
  # NOTE: This request contains a single conversion as a demonstration.
  # However, if you have multiple conversions to upload, it's best to
  # upload multiple conversions per request instead of sending a separate
  # request per conversion. See the following for per-request limits:
  # https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
  my $upload_call_conversions_response =
    $api_client->ConversionUploadService()->upload_call_conversions({
      customerId     => $customer_id,
      conversions    => [$call_conversion],
      partialFailure => "true"
    });

  # Print any partial errors returned.
  if ($upload_call_conversions_response->{partialFailureError}) {
    printf "Partial error encountered: '%s'.\n",
      $upload_call_conversions_response->{partialFailureError}{message};
  }

  # Print the result if valid.
  my $uploaded_call_conversion =
    $upload_call_conversions_response->{results}[0];
  if (%$uploaded_call_conversion) {
    printf "Uploaded call conversion that occurred at '%s' " .
      "for caller ID '%s' to the conversion action with resource name '%s'.\n",
      $uploaded_call_conversion->{callStartDateTime},
      $uploaded_call_conversion->{callerId},
      $uploaded_call_conversion->{conversionAction};
  }

  return 1;
}
upload_call_conversion.pl

הקודם
המרות מסוג העלאה של קליק
הבא
העלאה של המרות מסוג מכירות בחנות