Nachdem Sie einen Test erstellt haben, müssen Sie mehrere Testverzweigungen erstellen, um dem Test mehr Informationen zu den zu testenden Elementen zur Verfügung zu stellen.
Testverzweigungen
ExperimentArm
steht für einen Teil des Vergleichs, den Sie für den Test durchführen. Alle Tests müssen immer genau eine Kontrollgruppe haben. Diese Verzweigung ist eine bestehende Kampagne, die die Grundlage bildet, mit der Sie die andere Verzweigung vergleichen.
Die anderen Verzweigungen werden als Testverzweigungen bezeichnet. Nehmen Sie in diesen Verzweigungen Änderungen an der Kampagne vor, bevor Sie den Test starten.
ExperimentArm
enthält auch die Einstellung traffic_split
. So können Sie den Prozentsatz des Traffics angeben, der an jede Verzweigung des Tests weitergeleitet wird. In jeder Verzweigung muss eine Aufteilung der Zugriffe angegeben werden und die Summe der Werte für die Aufteilung der Zugriffe in allen Verzweigungen muss 100 ergeben.
Aufgrund dieser Einschränkung der Trafficaufteilung müssen alle Testverzweigungen in derselben Anfrage erstellt werden.
Codebeispiel
Java
private String createExperimentArms( GoogleAdsClient googleAdsClient, long customerId, long campaignId, String experiment) { List<ExperimentArmOperation> operations = new ArrayList<>(); operations.add( ExperimentArmOperation.newBuilder() .setCreate( // The "control" arm references an already-existing campaign. ExperimentArm.newBuilder() .setControl(true) .addCampaigns(ResourceNames.campaign(customerId, campaignId)) .setExperiment(experiment) .setName("control arm") .setTrafficSplit(40) .build()) .build()); operations.add( ExperimentArmOperation.newBuilder() .setCreate( // The non-"control" arm, also called a "treatment" arm, will automatically // generate draft campaigns that you can modify before starting the experiment. ExperimentArm.newBuilder() .setControl(false) .setExperiment(experiment) .setName("experiment arm") .setTrafficSplit(60) .build()) .build()); try (ExperimentArmServiceClient experimentArmServiceClient = googleAdsClient.getLatestVersion().createExperimentArmServiceClient()) { // Constructs the mutate request. MutateExperimentArmsRequest mutateRequest = MutateExperimentArmsRequest.newBuilder() .setCustomerId(Long.toString(customerId)) .addAllOperations(operations) // We want to fetch the draft campaign IDs from the treatment arm, so the easiest way to do // that is to have the response return the newly created entities. .setResponseContentType(ResponseContentType.MUTABLE_RESOURCE) .build(); // Sends the mutate request. MutateExperimentArmsResponse response = experimentArmServiceClient.mutateExperimentArms(mutateRequest); // Results always return in the order that you specify them in the request. Since we created // the treatment arm last, it will be the last result. If you don't remember which arm is the // treatment arm, you can always filter the query in the next section with // `experiment_arm.control = false`. MutateExperimentArmResult controlArmResult = response.getResults(0); MutateExperimentArmResult treatmentArmResult = response.getResults( response.getResultsCount() - 1); System.out.printf("Created control arm with resource name '%s'%n", controlArmResult.getResourceName()); System.out.printf("Created treatment arm with resource name '%s'%n", treatmentArmResult.getResourceName()); return treatmentArmResult.getExperimentArm().getInDesignCampaigns(0); } }
C#
/// <summary> /// Creates the experiment arms. /// </summary> /// <param name="client">The Google Ads client.</param> /// <param name="customerId">The customer ID for which the call is made.</param> /// <param name="baseCampaignId">ID of the campaign for which the control arm is /// created.</param> /// <param name="experimentResourceName">Resource name of the experiment.</param> /// <returns>The control and treatment arms.</returns> private static (MutateExperimentArmResult, MutateExperimentArmResult) CreateExperimentArms(GoogleAdsClient client, long customerId, long baseCampaignId, string experimentResourceName) { // Get the ExperimentArmService. ExperimentArmServiceClient experimentService = client.GetService( Services.V17.ExperimentArmService); // Create the control arm. The control arm references an already-existing campaign. ExperimentArmOperation controlArmOperation = new ExperimentArmOperation() { Create = new ExperimentArm() { Control = true, Campaigns = { ResourceNames.Campaign(customerId, baseCampaignId) }, Experiment = experimentResourceName, Name = "Control Arm", TrafficSplit = 40 } }; // Create the non-control arm. The non-"control" arm, also called a "treatment" arm, // will automatically generate draft campaigns that you can modify before starting the // experiment. ExperimentArmOperation treatmentArmOperation = new ExperimentArmOperation() { Create = new ExperimentArm() { Control = false, Experiment = experimentResourceName, Name = "Experiment Arm", TrafficSplit = 60 } }; // We want to fetch the draft campaign IDs from the treatment arm, so the // easiest way to do that is to have the response return the newly created // entities. MutateExperimentArmsRequest request = new MutateExperimentArmsRequest { CustomerId = customerId.ToString(), Operations = { controlArmOperation, treatmentArmOperation }, ResponseContentType = ResponseContentType.MutableResource }; MutateExperimentArmsResponse response = experimentService.MutateExperimentArms( request ); // Results always return in the order that you specify them in the request. // Since we created the treatment arm last, it will be the last result. MutateExperimentArmResult controlArm = response.Results.First(); MutateExperimentArmResult treatmentArm = response.Results.Last(); Console.WriteLine($"Created control arm with resource name " + $"'{controlArm.ResourceName}."); Console.WriteLine($"Created treatment arm with resource name" + $" '{treatmentArm.ResourceName}'."); return (controlArm, treatmentArm); }
PHP
private static function createExperimentArms( GoogleAdsClient $googleAdsClient, int $customerId, int $campaignId, string $experimentResourceName ): string { $operations = []; $experimentArm1 = new ExperimentArm([ // The "control" arm references an already-existing campaign. 'control' => true, 'campaigns' => [ResourceNames::forCampaign($customerId, $campaignId)], 'experiment' => $experimentResourceName, 'name' => 'control arm', 'traffic_split' => 40 ]); $operations[] = new ExperimentArmOperation(['create' => $experimentArm1]); $experimentArm2 = new ExperimentArm([ // The non-"control" arm, also called a "treatment" arm, will automatically // generate draft campaigns that you can modify before starting the // experiment. 'control' => false, 'experiment' => $experimentResourceName, 'name' => 'experiment arm', 'traffic_split' => 60 ]); $operations[] = new ExperimentArmOperation(['create' => $experimentArm2]); // Issues a request to create the experiment arms. $experimentArmServiceClient = $googleAdsClient->getExperimentArmServiceClient(); $response = $experimentArmServiceClient->mutateExperimentArms( MutateExperimentArmsRequest::build($customerId, $operations) // We want to fetch the draft campaign IDs from the treatment arm, so the easiest // way to do that is to have the response return the newly created entities. ->setResponseContentType(ResponseContentType::MUTABLE_RESOURCE) ); // Results always return in the order that you specify them in the request. // Since we created the treatment arm last, it will be the last result. $controlArmResourceName = $response->getResults()[0]->getResourceName(); $treatmentArm = $response->getResults()[count($operations) - 1]; print "Created control arm with resource name '$controlArmResourceName'" . PHP_EOL; print "Created treatment arm with resource name '{$treatmentArm->getResourceName()}'" . PHP_EOL; return $treatmentArm->getExperimentArm()->getInDesignCampaigns()[0]; }
Python
def create_experiment_arms(client, customer_id, base_campaign_id, experiment): """Creates a control and treatment experiment arms. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. base_campaign_id: the campaign ID to associate with the control arm of the experiment. experiment: the resource name for an experiment. Returns: the resource name for the new treatment experiment arm. """ operations = [] campaign_service = client.get_service("CampaignService") # The "control" arm references an already-existing campaign. operation_1 = client.get_type("ExperimentArmOperation") exa_1 = operation_1.create exa_1.control = True exa_1.campaigns.append( campaign_service.campaign_path(customer_id, base_campaign_id) ) exa_1.experiment = experiment exa_1.name = "control arm" exa_1.traffic_split = 40 operations.append(operation_1) # The non-"control" arm, also called a "treatment" arm, will automatically # generate draft campaigns that you can modify before starting the # experiment. operation_2 = client.get_type("ExperimentArmOperation") exa_2 = operation_2.create exa_2.control = False exa_2.experiment = experiment exa_2.name = "experiment arm" exa_2.traffic_split = 60 operations.append(operation_2) experiment_arm_service = client.get_service("ExperimentArmService") request = client.get_type("MutateExperimentArmsRequest") request.customer_id = customer_id request.operations = operations # We want to fetch the draft campaign IDs from the treatment arm, so the # easiest way to do that is to have the response return the newly created # entities. request.response_content_type = ( client.enums.ResponseContentTypeEnum.MUTABLE_RESOURCE ) response = experiment_arm_service.mutate_experiment_arms(request=request) # Results always return in the order that you specify them in the request. # Since we created the treatment arm second, it will be the second result. control_arm_result = response.results[0] treatment_arm_result = response.results[1] print( f"Created control arm with resource name {control_arm_result.resource_name}" ) print( f"Created treatment arm with resource name {treatment_arm_result.resource_name}" ) return treatment_arm_result.experiment_arm.in_design_campaigns[0]
Ruby
def create_experiment_arms(client, customer_id, base_campaign_id, experiment) operations = [] operations << client.operation.create_resource.experiment_arm do |ea| # The "control" arm references an already-existing campaign. ea.control = true ea.campaigns << client.path.campaign(customer_id, base_campaign_id) ea.experiment = experiment ea.name = 'control arm' ea.traffic_split = 40 end operations << client.operation.create_resource.experiment_arm do |ea| # The non-"control" arm, also called a "treatment" arm, will automatically # generate draft campaigns that you can modify before starting the # experiment. ea.control = false ea.experiment = experiment ea.name = 'experiment arm' ea.traffic_split = 60 end response = client.service.experiment_arm.mutate_experiment_arms( customer_id: customer_id, operations: operations, # We want to fetch the draft campaign IDs from the treatment arm, so the # easiest way to do that is to have the response return the newly created # entities. response_content_type: :MUTABLE_RESOURCE, ) # Results always return in the order that you specify them in the request. # Since we created the treatment arm last, it will be the last result. control_arm_result = response.results.first treatment_arm_result = response.results.last puts "Created control arm with resource name #{control_arm_result.resource_name}." puts "Created treatment arm with resource name #{treatment_arm_result.resource_name}." treatment_arm_result.experiment_arm.in_design_campaigns.first end
Perl
sub create_experiment_arms { my ($api_client, $customer_id, $base_campaign_id, $experiment) = @_; my $operations = []; push @$operations, Google::Ads::GoogleAds::V17::Services::ExperimentArmService::ExperimentArmOperation ->new({ create => Google::Ads::GoogleAds::V17::Resources::ExperimentArm->new({ # The "control" arm references an already-existing campaign. control => "true", campaigns => [ Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign( $customer_id, $base_campaign_id ) ], experiment => $experiment, name => "control arm", trafficSplit => 40 })}); push @$operations, Google::Ads::GoogleAds::V17::Services::ExperimentArmService::ExperimentArmOperation ->new({ create => Google::Ads::GoogleAds::V17::Resources::ExperimentArm->new({ # The non-"control" arm, also called a "treatment" arm, will automatically # generate draft campaigns that you can modify before starting the # experiment. control => "false", experiment => $experiment, name => "experiment arm", trafficSplit => 60 })}); my $response = $api_client->ExperimentArmService()->mutate({ customerId => $customer_id, operations => $operations, # We want to fetch the draft campaign IDs from the treatment arm, so the # easiest way to do that is to have the response return the newly created # entities. responseContentType => MUTABLE_RESOURCE }); # Results always return in the order that you specify them in the request. # Since we created the treatment arm last, it will be the last result. my $control_arm_result = $response->{results}[0]; my $treatment_arm_result = $response->{results}[1]; printf "Created control arm with resource name '%s'.\n", $control_arm_result->{resourceName}; printf "Created treatment arm with resource name '%s'.\n", $treatment_arm_result->{resourceName}; return $treatment_arm_result->{experimentArm}{inDesignCampaigns}[0]; }
Einige wichtige Punkte zum Beispiel oben:
- Die
name
jeder Verzweigung darf innerhalb vonExperiment
nur einmal vorkommen. - Die
traffic_split
muss in allen Verzweigungen insgesamt 100 ergeben. Für genau eine Verzweigung muss
control
auftrue
festgelegt sein. Bei allen anderen Verzweigungen muss sie auffalse
festgelegt sein.Nur die Kontrollgruppe gibt ein
campaigns
-Array an, das nur eine Kampagne enthält.
Testverzweigungen
Nachdem Sie alle Testverzweigungen erstellt haben, wird das Feld in_design_campaigns
automatisch aus den Testverzweigungen – also den Verzweigungen, in denen control
auf false
gesetzt ist – ausgefüllt. Sie können das Feld aus der API-Antwort abrufen, indem Sie den Antwortinhaltstyp wie im Codebeispiel auf MUTABLE_RESOURCE
festlegen. Sie können ihn auch über eine GoogleAdsService
-Abfrage abrufen:
SELECT experiment_arm.in_design_campaigns
FROM experiment_arm
WHERE experiment_arm.resource_name = "TREATMENT_ARM_RESOURCE_NAME"
In-Design-Kampagnen
Diese Kampagnen im Design können wie normale Kampagnen behandelt werden. Nehmen Sie die Änderungen vor, die Sie in Ihrem Test an diesen Kampagnen testen möchten. Die Kontrollkampagne ist davon nicht betroffen. Sobald Sie den Test planen, werden diese Änderungen in einer echten Kampagne umgesetzt, mit der Anzeigen ausgeliefert werden können.
Diese in Design befindlichen Kampagnen sind technisch gesehen Entwürfe. Wenn Sie sie in GoogleAdsService
finden möchten, fügen Sie der Abfrage den Parameter include_drafts=true
hinzu.
Es muss mindestens eine Änderung an der in Design befindlichen Kampagne vorgenommen werden, bevor Sie den Test planen können.