L'API Google Ads vous permet de définir des ajustements d'enchères (également appelés modificateurs d'enchères) pour les annonces d'hôtel. Pour en savoir plus sur les ajustements des enchères que vous pouvez définir, consultez À propos des ajustements des enchères pour les annonces d'hôtel.
Ajustements des enchères au niveau de la campagne
Pour définir des ajustements d'enchères au niveau de la campagne à l'aide de l'API Google Ads, consultez la page Gérer les modificateurs d'enchères.
Ajustements des enchères au niveau du groupe d'annonces
Pour définir des ajustements d'enchères au niveau du groupe d'annonces à l'aide de l'API Google Ads, vous devez d'abord créer un objet de la classe concernée (par exemple, HotelAdvanceBookingWindowInfo ou HotelDateSelectionTypeInfo), puis définir ses champs sur les valeurs appropriées.
Par exemple, si vous souhaitez créer un modificateur d'enchères de groupe d'annonces avec une période de réservation à l'avance entre 30 et 60 jours, vous devez créer un objet HotelAdvanceBookingWindowInfo et définir min_days sur 30 et max_days sur 60.
Enfin, associez l'objet concerné à un objet AdGroupBidModifier. Vous devez également spécifier le nom de ressource d'un groupe d'annonces auquel appartient le modificateur d'enchères de groupe d'annonces en utilisant ad_group.
Java
private void runExample(GoogleAdsClient googleAdsClient, long customerId, long adGroupId) {
List<AdGroupBidModifierOperation> operations = new ArrayList<>();
// Constructs the ad group resource name to use for each bid modifier.
String adGroupResourceName = ResourceNames.adGroup(customerId, adGroupId);
// 1) Creates an ad group bid modifier based on the hotel check-in day.
AdGroupBidModifier checkInDayAdGroupBidModifier =
AdGroupBidModifier.newBuilder()
// Sets the resource name to the ad group resource name joined with the criterion ID
// whose value corresponds to the desired check-in day.
.setAdGroup(adGroupResourceName)
.setHotelCheckInDay(HotelCheckInDayInfo.newBuilder().setDayOfWeek(DayOfWeek.MONDAY))
// Sets the bid modifier value to 150%.
.setBidModifier(1.5d)
.build();
operations.add(
AdGroupBidModifierOperation.newBuilder().setCreate(checkInDayAdGroupBidModifier).build());
// 2) Creates an ad group bid modifier based on the hotel length of stay.
AdGroupBidModifier lengthOfStayAdGroupBidModifier =
AdGroupBidModifier.newBuilder()
// Sets the ad group.
.setAdGroup(adGroupResourceName)
// Creates the hotel length of stay info.
.setHotelLengthOfStay(
HotelLengthOfStayInfo.newBuilder().setMinNights(3L).setMaxNights(7L).build())
// Sets the bid modifier value to 170%.
.setBidModifier(1.7d)
.build();
operations.add(
AdGroupBidModifierOperation.newBuilder().setCreate(lengthOfStayAdGroupBidModifier).build());
// Issues a mutate request to add the ad group bid modifiers.
try (AdGroupBidModifierServiceClient adGroupBidModifierServiceClient =
googleAdsClient.getLatestVersion().createAdGroupBidModifierServiceClient()) {
MutateAdGroupBidModifiersResponse response =
adGroupBidModifierServiceClient.mutateAdGroupBidModifiers(
Long.toString(customerId), operations);
// Prints the resource names of the added ad group bid modifiers.
System.out.printf("Added %d hotel ad group bid modifiers:%n", response.getResultsCount());
for (MutateAdGroupBidModifierResult mutateAdGroupBidModifierResult :
response.getResultsList()) {
System.out.printf(" %s%n", mutateAdGroupBidModifierResult.getResourceName());
}
}
}
C#
public void Run(GoogleAdsClient client, long customerId, long adGroupId)
{
// Get the AdGroupBidModifierService.
AdGroupBidModifierServiceClient service = client.GetService(
Services.V16.AdGroupBidModifierService);
// Constructs the ad group resource name to use for each bid modifier.
string adGroupResourceName = ResourceNames.AdGroup(customerId, adGroupId);
// 1) Create an ad group bid modifier based on the hotel check-in day.
AdGroupBidModifier checkInDayAdGroupBidModifier = new AdGroupBidModifier()
{
// Sets the resource name to the ad group resource name joined with the criterion
// ID whose value corresponds to the desired check-in day.
AdGroup = adGroupResourceName,
HotelCheckInDay = new HotelCheckInDayInfo()
{
DayOfWeek = DayOfWeek.Monday
},
// Set the bid modifier value to 150%.
BidModifier = 1.5,
};
// Creates an ad group bid modifier operation.
var checkInDayAdGroupBidModifierOperation = new AdGroupBidModifierOperation()
{
Create = checkInDayAdGroupBidModifier
};
// 2) Create an ad group bid modifier based on the hotel length of stay.
AdGroupBidModifier lengthOfStayAdGroupBidModifier = new AdGroupBidModifier()
{
// Set the ad group.
AdGroup = ResourceNames.AdGroup(customerId, adGroupId),
// Set the hotel length of stay info.
HotelLengthOfStay = new HotelLengthOfStayInfo()
{
MinNights = 3,
MaxNights = 7
},
// Set the bid modifier value to 170%.
BidModifier = 1.7
};
// Create an ad group bid modifier operation.
var lengthOfStayAdGroupBidModifierOperation = new AdGroupBidModifierOperation()
{
Create = lengthOfStayAdGroupBidModifier
};
try
{
// Issue a mutate request to add an ad group bid modifiers.
MutateAdGroupBidModifiersResponse response = service.MutateAdGroupBidModifiers(
customerId.ToString(),
new AdGroupBidModifierOperation[] {
checkInDayAdGroupBidModifierOperation,
lengthOfStayAdGroupBidModifierOperation
}
);
// Display the resource names of the added ad group bid modifiers.
Console.WriteLine($"Added {response.Results.Count} hotel ad group bid modifiers:");
foreach (MutateAdGroupBidModifierResult result in response.Results)
{
Console.WriteLine($"- {result.ResourceName}");
}
}
catch (GoogleAdsException e)
{
Console.WriteLine("Failure:");
Console.WriteLine($"Message: {e.Message}");
Console.WriteLine($"Failure: {e.Failure}");
Console.WriteLine($"Request ID: {e.RequestId}");
throw;
}
}
PHP
public static function runExample(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $adGroupId
) {
$operations = [];
// 1) Creates an ad group bid modifier based on the hotel check-in day.
$checkInDayAdGroupBidModifier = new AdGroupBidModifier([
// Sets the ad group.
'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId),
'hotel_check_in_day' => new HotelCheckInDayInfo([
'day_of_week' => DayOfWeek::MONDAY
]),
// Sets the bid modifier value to 150%.
'bid_modifier' => 1.5
]);
// Creates an ad group bid modifier operation.
$checkInDayAdGroupBidModifierOperation = new AdGroupBidModifierOperation();
$checkInDayAdGroupBidModifierOperation->setCreate($checkInDayAdGroupBidModifier);
$operations[] = $checkInDayAdGroupBidModifierOperation;
// 2) Creates an ad group bid modifier based on the hotel length of stay.
$lengthOfStayAdGroupBidModifier = new AdGroupBidModifier([
// Sets the ad group.
'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId),
// Creates the hotel length of stay info.
'hotel_length_of_stay' => new HotelLengthOfStayInfo([
'min_nights' => 3,
'max_nights' => 7,
]),
// Sets the bid modifier value to 170%.
'bid_modifier' => 1.7
]);
// Creates an ad group bid modifier operation.
$lengthOfStayAdGroupBidModifierOperation = new AdGroupBidModifierOperation();
$lengthOfStayAdGroupBidModifierOperation->setCreate(
$lengthOfStayAdGroupBidModifier
);
$operations[] = $lengthOfStayAdGroupBidModifierOperation;
// Issues a mutate request to add an ad group bid modifiers.
$adGroupBidModifierServiceClient = $googleAdsClient->getAdGroupBidModifierServiceClient();
$response = $adGroupBidModifierServiceClient->mutateAdGroupBidModifiers(
MutateAdGroupBidModifiersRequest::build($customerId, $operations)
);
// Print out resource names of the added ad group bid modifiers.
printf(
"Added %d hotel ad group bid modifiers:%s",
$response->getResults()->count(),
PHP_EOL
);
foreach ($response->getResults() as $addedAdGroupBidModifier) {
/** @var AdGroupBidModifier $addedAdGroupBidModifier */
print $addedAdGroupBidModifier->getResourceName() . PHP_EOL;
}
}
Python
def main(client, customer_id, ad_group_id):
ad_group_service = client.get_service("AdGroupService")
ag_bm_service = client.get_service("AdGroupBidModifierService")
# Create ad group bid modifier based on hotel check-in day.
check_in_ag_bm_operation = client.get_type("AdGroupBidModifierOperation")
check_in_ag_bid_modifier = check_in_ag_bm_operation.create
check_in_ag_bid_modifier.hotel_check_in_day.day_of_week = (
client.enums.DayOfWeekEnum.MONDAY
)
check_in_ag_bid_modifier.ad_group = ad_group_service.ad_group_path(
customer_id, ad_group_id
)
# Sets the bid modifier value to 150%.
check_in_ag_bid_modifier.bid_modifier = 1.5
# Create ad group bid modifier based on hotel length of stay info.
los_ag_bm_operation = client.get_type("AdGroupBidModifierOperation")
los_ag_bid_modifier = los_ag_bm_operation.create
los_ag_bid_modifier.ad_group = ad_group_service.ad_group_path(
customer_id, ad_group_id
)
# Creates the hotel length of stay info.
hotel_length_of_stay_info = los_ag_bid_modifier.hotel_length_of_stay
hotel_length_of_stay_info.min_nights = 3
hotel_length_of_stay_info.max_nights = 7
# Sets the bid modifier value to 170%.
los_ag_bid_modifier.bid_modifier = 1.7
# Add the bid modifiers
ag_bm_response = ag_bm_service.mutate_ad_group_bid_modifiers(
customer_id=customer_id,
operations=[check_in_ag_bm_operation, los_ag_bm_operation],
)
# Print out resource names of the added ad group bid modifiers.
print(f"Added {len(ag_bm_response.results)} hotel ad group bid modifiers:")
for result in ag_bm_response.results:
print(result.resource_name)
Ruby
def add_hotel_ad_group_bid_modifiers(customer_id, ad_group_id)
# GoogleAdsClient will read a config file from
# ENV['HOME']/google_ads_config.rb when called without parameters
client = Google::Ads::GoogleAds::GoogleAdsClient.new
operations = []
ad_group_resource = client.path.ad_group(customer_id, ad_group_id)
# 1) Creates an ad group bid modifier based on the hotel check-in day.
operations << client.operation.create_resource.ad_group_bid_modifier do |bm|
# Sets the ad group.
bm.ad_group = ad_group_resource
# Sets the check-in day to Monday.
bm.hotel_check_in_day = client.resource.hotel_check_in_day_info do |info|
info.day_of_week = :MONDAY
end
# Sets the bid modifier value to 150%.
bm.bid_modifier = 1.5
end
# 2) Creates an ad group bid modifier based on the hotel length of stay.
operations << client.operation.create_resource.ad_group_bid_modifier do |bm|
# Sets the ad group.
bm.ad_group = ad_group_resource
# Creates the hotel length of stay info.
bm.hotel_length_of_stay = client.resource.hotel_length_of_stay_info do |info|
info.min_nights = 3
info.max_nights = 7
end
# Sets the bid modifier value to 170%.
bm.bid_modifier = 1.7
end
# 3) Issues a mutate request to add an ad group bid modifiers.
ad_group_bid_modifier_service = client.service.ad_group_bid_modifier
response = ad_group_bid_modifier_service.mutate_ad_group_bid_modifiers(
customer_id: customer_id,
operations: operations,
)
# Print out resource names of the added ad group bid modifiers.
puts "Added #{response.results.size} hotel ad group bid modifiers:"
response.results.each do |added_ad_group_bid_modifier|
puts "\t#{added_ad_group_bid_modifier.resource_name}"
end
end
Perl
sub add_hotel_ad_group_bid_modifiers {
my ($api_client, $customer_id, $ad_group_id) = @_;
# 1) Create an ad group bid modifier based on the hotel check-in day.
my $check_in_day_ad_group_bid_modifier =
Google::Ads::GoogleAds::V16::Resources::AdGroupBidModifier->new({
# Set the ad group.
adGroup => Google::Ads::GoogleAds::V16::Utils::ResourceNames::ad_group(
$customer_id, $ad_group_id
),
hotelCheckInDay =>
Google::Ads::GoogleAds::V16::Common::HotelCheckInDayInfo->new({
dayOfWeek => MONDAY
}
),
# Set the bid modifier value to 150%.
bidModifier => 1.5
});
# Create an ad group bid modifier operation.
my $check_in_day_ad_group_bid_modifier_operation =
Google::Ads::GoogleAds::V16::Services::AdGroupBidModifierService::AdGroupBidModifierOperation
->new({
create => $check_in_day_ad_group_bid_modifier
});
# 2) Create an ad group bid modifier based on the hotel length of stay.
my $length_of_stay_ad_group_bid_modifier =
Google::Ads::GoogleAds::V16::Resources::AdGroupBidModifier->new({
# Set the ad group.
adGroup => Google::Ads::GoogleAds::V16::Utils::ResourceNames::ad_group(
$customer_id, $ad_group_id
),
# Create the hotel length of stay info.
hotelLengthOfStay =>
Google::Ads::GoogleAds::V16::Common::HotelLengthOfStayInfo->new({
minNights => 3,
maxNights => 7
}
),
# Set the bid modifier value to 170%.
bidModifier => 1.7
});
# Create an ad group bid modifier operation.
my $length_of_stay_ad_group_bid_modifier_operation =
Google::Ads::GoogleAds::V16::Services::AdGroupBidModifierService::AdGroupBidModifierOperation
->new({
create => $length_of_stay_ad_group_bid_modifier
});
# 3) Add the ad group bid modifiers.
my $ad_group_bid_modifiers_response =
$api_client->AdGroupBidModifierService()->mutate({
customerId => $customer_id,
operations => [
$check_in_day_ad_group_bid_modifier_operation,
$length_of_stay_ad_group_bid_modifier_operation
]});
# Print out resource names of the added ad group bid modifiers.
my $ad_group_bid_modifier_results =
$ad_group_bid_modifiers_response->{results};
printf "Added %d hotel ad group bid modifiers:\n",
scalar @$ad_group_bid_modifier_results;
foreach my $ad_group_bid_modifier_result (@$ad_group_bid_modifier_results) {
printf "\t%s\n", $ad_group_bid_modifier_result->{resourceName};
}
return 1;
}