একটি হোটেল ক্যাম্পেইন তৈরি করা

হোটেল বিজ্ঞাপন বাস্তবায়নের প্রথম ধাপ হল একটি হোটেল প্রচারাভিযান তৈরি করা। একটি হোটেল ক্যাম্পেইন তৈরি করার সময়, আপনি তার বাজেট, বিডিং কৌশল এবং হোটেল বিজ্ঞাপন কেন্দ্রের অ্যাকাউন্ট আইডি সেট করেন।

এখানে একটি হোটেল প্রচারাভিযান সেট আপ করার পদক্ষেপগুলি রয়েছে:

1. ক্যাম্পেইনের advertising_channel_type HOTEL সেট করুন।
2. একটি HotelSettingInfo তৈরি করুন, এটির hotel_center_id সেট করুন, এবং তারপর এটি প্রচারে যোগ করুন।
3. প্রচারের জন্য একটি PercentCpc বিডিং কৌশল তৈরি করুন। বিডিং কৌশল এবং বিড সেট করার বিষয়ে বিস্তারিত জানার জন্য, বিডিং ওভারভিউ দেখুন।

এই পদক্ষেপগুলি নিম্নলিখিত কোডে প্রদর্শিত হয়।

দ্রষ্টব্য: সেটিং hotel_center_id পূর্বশর্তগুলিতে বর্ণনা করা হয়েছে।

জাভা

private void runExample(
    GoogleAdsClient googleAdsClient,
    long customerId,
    long hotelCenterAccountId,
    long cpcBidCeilingMicroAmount) {

  // Creates a budget to be used by the campaign that will be created below.
  String budgetResourceName = addCampaignBudget(googleAdsClient, customerId);

  // Creates a hotel campaign.
  String campaignResourceName =
      addHotelCampaign(
          googleAdsClient,
          customerId,
          budgetResourceName,
          hotelCenterAccountId,
          cpcBidCeilingMicroAmount);

  // Creates a hotel ad group.
  String adGroupResourceName = addHotelAdGroup(googleAdsClient, customerId, campaignResourceName);

  // Creates a hotel ad group ad.
  addHotelAdGroupAd(googleAdsClient, customerId, adGroupResourceName);
}
AddHotelAd.java
      

সি#

public void Run(GoogleAdsClient client, long customerId, long hotelCenterAccountId,
    long cpcBidCeilingMicroAmount)
{
    try
    {
        // Create a budget to be used by the campaign that will be created below.
        string budgetResourceName = AddCampaignBudget(client, customerId);

        // Create a hotel campaign.
        string campaignResourceName = AddHotelCampaign(client, customerId,
            budgetResourceName, hotelCenterAccountId, cpcBidCeilingMicroAmount);

        // Create a hotel ad group.
        string adGroupResourceName = AddHotelAdGroup(client, customerId,
            campaignResourceName);

        // Create a hotel ad group ad.
        AddHotelAdGroupAd(client, customerId, adGroupResourceName);
    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}
AddHotelAd.cs
      

পিএইচপি

private static function addHotelCampaign(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $budgetResourceName,
    int $hotelCenterAccountId,
    int $cpcBidCeilingMicroAmount
) {
    // Creates a campaign.
    $campaign = new Campaign([
        'name' => 'Interplanetary Cruise Campaign #' . Helper::getPrintableDatetime(),
        // Configures settings related to hotel campaigns including advertising channel type
        // and hotel setting info.
        'advertising_channel_type' => AdvertisingChannelType::HOTEL,
        'hotel_setting' => new HotelSettingInfo(['hotel_center_id' => $hotelCenterAccountId]),
        // Recommendation: Set the campaign to PAUSED when creating it to prevent
        // the ads from immediately serving. Set to ENABLED once you've added
        // targeting and the ads are ready to serve.
        'status' => CampaignStatus::PAUSED,
        // Sets the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can be used
        // for hotel campaigns.
        'percent_cpc' => new PercentCpc([
            'cpc_bid_ceiling_micros' => $cpcBidCeilingMicroAmount
        ]),
        // Sets the budget.
        'campaign_budget' => $budgetResourceName,
        // Configures the campaign network options. Only Google Search is allowed for
        // hotel campaigns.
        'network_settings' => new NetworkSettings([
            'target_google_search' => true,
        ]),
    ]);

    // Creates a campaign operation.
    $campaignOperation = new CampaignOperation();
    $campaignOperation->setCreate($campaign);

    // Issues a mutate request to add campaigns.
    $campaignServiceClient = $googleAdsClient->getCampaignServiceClient();
    $response = $campaignServiceClient->mutateCampaigns(
        MutateCampaignsRequest::build($customerId, [$campaignOperation])
    );

    /** @var Campaign $addedCampaign */
    $addedCampaign = $response->getResults()[0];
    printf(
        "Added a hotel campaign with resource name '%s'.%s",
        $addedCampaign->getResourceName(),
        PHP_EOL
    );

    return $addedCampaign->getResourceName();
}
AddHotelAd.php
      

পাইথন

def add_hotel_campaign(
    client,
    customer_id,
    budget_resource_name,
    hotel_center_account_id,
    cpc_bid_ceiling_micro_amount,
):
    campaign_service = client.get_service("CampaignService")

    # Create campaign.
    campaign_operation = client.get_type("CampaignOperation")
    campaign = campaign_operation.create
    campaign.name = f"Interplanetary Cruise Campaign {uuid.uuid4()}"

    # Configures settings related to hotel campaigns including advertising
    # channel type and hotel setting info.
    campaign.advertising_channel_type = (
        client.enums.AdvertisingChannelTypeEnum.HOTEL
    )
    campaign.hotel_setting.hotel_center_id = hotel_center_account_id

    # Recommendation: Set the campaign to PAUSED when creating it to prevent the
    # ads from immediately serving. Set to ENABLED once you've added targeting
    # and the ads are ready to serve.
    campaign.status = client.enums.CampaignStatusEnum.PAUSED

    # Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC
    # can be used for hotel campaigns.
    campaign.percent_cpc.cpc_bid_ceiling_micros = cpc_bid_ceiling_micro_amount

    # Sets the budget.
    campaign.campaign_budget = budget_resource_name

    # Set the campaign network options. Only Google Search is allowed for hotel
    # campaigns.
    campaign.network_settings.target_google_search = True

    # Add the campaign.
    campaign_response = campaign_service.mutate_campaigns(
        customer_id=customer_id, operations=[campaign_operation]
    )

    campaign_resource_name = campaign_response.results[0].resource_name

    print(
        "Added a hotel campaign with resource name '{campaign_resource_name}'."
    )

    return campaign_resource_name
add_hotel_ad.py
      

রুবি

def add_hotel_campaign(client, customer_id, budget_resource,
    hotel_center_account_id, cpc_bid_ceiling_micro_amount)
  # Create a campaign.
  campaign_operation = client.operation.create_resource.campaign do |c|
    c.name = generate_random_name_field("Interplanetary Cruise Campaign")

    # Configure settings related to hotel campaigns.
    c.advertising_channel_type = :HOTEL
    c.hotel_setting = client.resource.hotel_setting_info do |hsi|
      hsi.hotel_center_id = hotel_center_account_id
    end

    # Recommendation: Set the campaign to PAUSED when creating it to prevent the
    # ads from immediately serving. Set to ENABLED once you've added targeting and
    # the ads are ready to serve.
    c.status = :PAUSED

    # Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can
    # be used for hotel campaigns.
    c.percent_cpc = client.resource.percent_cpc do |pcpc|
      pcpc.cpc_bid_ceiling_micros = cpc_bid_ceiling_micro_amount
    end

    # Set the budget.
    c.campaign_budget = budget_resource

    # Configures the campaign network options. Only Google Search is allowed for
    # hotel campaigns.
    c.network_settings = client.resource.network_settings do |ns|
      ns.target_google_search = true
    end
  end

  # Issue a mutate request to add the campaign.
  campaign_service = client.service.campaign
  response = campaign_service.mutate_campaigns(
    customer_id: customer_id,
    operations: [campaign_operation],
  )

  # Fetch the new campaign's resource name.
  campaign_resource = response.results.first.resource_name

  puts "Added hotel campaign with resource name '#{campaign_resource}'."

  campaign_resource
end
add_hotel_ad.rb
      

পার্ল

sub add_hotel_campaign {
  my ($api_client, $customer_id, $budget_resource_name,
    $hotel_center_account_id, $cpc_bid_ceiling_micro_amount)
    = @_;

  # Create a hotel campaign.
  my $campaign = Google::Ads::GoogleAds::V18::Resources::Campaign->new({
      name => "Interplanetary Cruise Campaign #" . uniqid(),
      # Configure settings related to hotel campaigns including advertising
      # channel type and hotel setting info.
      advertisingChannelType => HOTEL,
      hotelSetting           =>
        Google::Ads::GoogleAds::V18::Resources::HotelSettingInfo->new({
          hotelCenterId => $hotel_center_account_id
        }
        ),
      # Recommendation: Set the campaign to PAUSED when creating it to prevent
      # the ads from immediately serving. Set to ENABLED once you've added
      # targeting and the ads are ready to serve.
      status => Google::Ads::GoogleAds::V18::Enums::CampaignStatusEnum::PAUSED,
      # Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC
      # can be used for hotel campaigns.
      percentCpc => Google::Ads::GoogleAds::V18::Common::PercentCpc->new(
        {cpcBidCeilingMicros => $cpc_bid_ceiling_micro_amount}
      ),
      # Set the budget.
      campaignBudget => $budget_resource_name,
      # Configure the campaign network options. Only Google Search is allowed for
      # hotel campaigns.
      networkSettings =>
        Google::Ads::GoogleAds::V18::Resources::NetworkSettings->new({
          targetGoogleSearch => "true"
        })});

  # Create a campaign operation.
  my $campaign_operation =
    Google::Ads::GoogleAds::V18::Services::CampaignService::CampaignOperation->
    new({create => $campaign});

  # Add the campaign.
  my $campaign_resource_name = $api_client->CampaignService()->mutate({
      customerId => $customer_id,
      operations => [$campaign_operation]})->{results}[0]{resourceName};

  printf "Added a hotel campaign with resource name: '%s'.\n",
    $campaign_resource_name;

  return $campaign_resource_name;
}
add_hotel_ad.pl