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Discover and fetch insights about YouTube creators with the creator insights
feature. This can be useful for agencies and advertisers who want to find
creators who are relevant to their target audience.
The API has four main functions:
Creator Discoverability: Find the top creators for a given set of topics,
demographics, audiences, or creator attributes.
Creator Brand Insights: Fetch insights about creators relating to a
specific brand.
Creator Insights: Fetch insights about specific YouTube channels, such as
their subscriber count, view count, and audience demographics.
Trending Insights: Fetch insights about specific trends, based on
specific audiences or topics.
Eligibility requirements
ContentCreatorInsightsService.GenerateCreatorInsights
is a private component of the Google Ads API offered with a non-exclusive, royalty-free
data license. Signed partners can use the standard
Google Ads client libraries to explore YouTube creators and
content. To be eligible, partners must satisfy the following conditions:
Have a planning tool or user interface that will integrate the API.
Use the API to explore YouTube content and creators for potential advertising
opportunities.
Complete a pre-screen assessment to ensure eligibility.
Follow data usage requirements and be willing to undergo periodic data audits.
Sign a data-licensing agreement that legally enforces data usage
requirements.
Contact your Google representative for more information.
Generate creator insights
To generate creator insights, send a request to the
ContentCreatorInsightsService.GenerateCreatorInsights
method. This method has a limit of 5 queries per second (QPS) and takes three
types of input depending on if you want to do creator discoverability, creator
brand insights or get creator insights. You must provide the country locations
where you want to get data from.
Creator Discoverability: You can provide a list of audience attributes,
such as age, gender, and interests. The API returns a list of creators whose
audiences match those attributes. You can also provide creator attributes to
filter for creators whose content specifically matches your inputted creator
attributes.
Creator Brand Insights: Provide a brand to search for top creators. The
API returns insights about matching channels.
Creator Insights: Provide a list of YouTube channel IDs. The API returns
insights about those specific channels.
The generateCreatorInsights method returns a GenerateCreatorInsightsResponse
object. This object contains a list of YouTubeCreatorInsights objects. Each
YouTubeCreatorInsights object contains the following information about a
creator:
Creator name
YouTube channel
Total creator metrics
List of YouTube channel insights
The YouTubeMetrics object contains the following metrics:
Subscriber count
View count
Video count
Is Active Shorts Creator
The YouTubeChannelInsights object contains the following information about a
YouTube channel:
Channel name
Channel ID
Channel URL
Channel description
Channel metrics
Channel audience attributes (such as age, gender, and user interest breakdown)
Top Videos
Channel type
Generate trending insights
To generate trending insights, send a request to the
ContentCreatorInsightsService.GenerateTrendingInsights
method. This method has a limit of 5 queries per second (QPS) and takes two
types of input depending on if you want to get audience trends or topic trends.
You must provide the specific country location where you want to get trends
from.
Audience Trends: You can provide a list of audience attributes,
such as age, gender, and interests. The API returns a list of trending
insights for those audiences.
Topic Trends: Provide a list of content topics. The API returns a list of
trending insights for those topics.
[null,null,["Last updated 2025-08-25 UTC."],[[["\u003cp\u003eDiscover top YouTube creators based on topics, demographics, and target audiences using the creator insights feature.\u003c/p\u003e\n"],["\u003cp\u003eAccess creator insights such as subscriber count, view count, and audience demographics for specific YouTube channels.\u003c/p\u003e\n"],["\u003cp\u003eThis feature is currently in beta and requires meeting specific eligibility criteria, including a pre-screen assessment and data usage agreement.\u003c/p\u003e\n"],["\u003cp\u003eUse the \u003ccode\u003eContentCreatorInsightsService.GenerateCreatorInsights\u003c/code\u003e method to request either creator discovery or specific channel insights.\u003c/p\u003e\n"],["\u003cp\u003eThe API provides data like creator name, channel details, metrics (subscriber count, view count), and audience attributes.\u003c/p\u003e\n"]]],[],null,["# YouTube creator insights\n\n| **Note:** This feature is in beta and is only available to developers on an allowlist.\n\nDiscover and fetch insights about YouTube creators with the creator insights\nfeature. This can be useful for agencies and advertisers who want to find\ncreators who are relevant to their target audience.\n\nThe API has four main functions:\n\n1. **Creator Discoverability:** Find the top creators for a given set of topics, demographics, audiences, or creator attributes.\n2. **Creator Brand Insights:** Fetch insights about creators relating to a specific brand.\n3. **Creator Insights:** Fetch insights about specific YouTube channels, such as their subscriber count, view count, and audience demographics.\n4. **Trending Insights:** Fetch insights about specific trends, based on specific audiences or topics.\n\nEligibility requirements\n------------------------\n\n[`ContentCreatorInsightsService.GenerateCreatorInsights`](/google-ads/api/reference/rpc/v21/ContentCreatorInsightsService/GenerateCreatorInsights)\nis a private component of the Google Ads API offered with a non-exclusive, royalty-free\ndata license. Signed partners can use the standard\n[Google Ads client libraries](/google-ads/api/docs/client-libs) to explore YouTube creators and\ncontent. To be eligible, partners must satisfy the following conditions:\n\n- Have a planning tool or user interface that will integrate the API.\n- Use the API to explore YouTube content and creators for potential advertising opportunities.\n- Complete a pre-screen assessment to ensure eligibility.\n- Follow data usage requirements and be willing to undergo periodic data audits.\n- Sign a data-licensing agreement that legally enforces data usage requirements.\n- Accept the Google Ads API [terms of service](../../terms).\n\nContact your Google representative for more information.\n\nGenerate creator insights\n-------------------------\n\nTo generate creator insights, send a request to the\n[`ContentCreatorInsightsService.GenerateCreatorInsights`](/google-ads/api/reference/rpc/v21/ContentCreatorInsightsService/GenerateCreatorInsights)\nmethod. This method has a limit of 5 queries per second (QPS) and takes three\ntypes of input depending on if you want to do creator discoverability, creator\nbrand insights or get creator insights. You must provide the country locations\nwhere you want to get data from.\n\n1. **Creator Discoverability:** You can provide a list of audience attributes, such as age, gender, and interests. The API returns a list of creators whose audiences match those attributes. You can also provide creator attributes to filter for creators whose content specifically matches your inputted creator attributes.\n2. **Creator Brand Insights:** Provide a brand to search for top creators. The API returns insights about matching channels.\n3. **Creator Insights:** Provide a list of YouTube channel IDs. The API returns insights about those specific channels.\n\nThe `generateCreatorInsights` method returns a `GenerateCreatorInsightsResponse`\nobject. This object contains a list of `YouTubeCreatorInsights` objects. Each\n`YouTubeCreatorInsights` object contains the following information about a\ncreator:\n\n- Creator name\n- YouTube channel\n- Total creator metrics\n- List of YouTube channel insights\n\nThe `YouTubeMetrics` object contains the following metrics:\n\n- Subscriber count\n- View count\n- Video count\n- Is Active Shorts Creator\n\nThe `YouTubeChannelInsights` object contains the following information about a\nYouTube channel:\n\n- Channel name\n- Channel ID\n- Channel URL\n- Channel description\n- Channel metrics\n- Channel audience attributes (such as age, gender, and user interest breakdown)\n- Top Videos\n- Channel type\n\nGenerate trending insights\n--------------------------\n\nTo generate trending insights, send a request to the\n[`ContentCreatorInsightsService.GenerateTrendingInsights`](/google-ads/api/reference/rpc/v21/ContentCreatorInsightsService/GenerateTrendingInsights)\nmethod. This method has a limit of 5 queries per second (QPS) and takes two\ntypes of input depending on if you want to get audience trends or topic trends.\nYou must provide the specific country location where you want to get trends\nfrom.\n\n1. **Audience Trends:** You can provide a list of audience attributes, such as age, gender, and interests. The API returns a list of trending insights for those audiences.\n2. **Topic Trends:** Provide a list of content topics. The API returns a list of trending insights for those topics."]]
