Insights
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There are multiple types of insights that identify trends in your market and
understand your performance. You can:
- Retrieve insights tailored to your business
- Understand your performance
- Act on recommendations
The Google Ads API does not support all insights in the
Google Ads UI. You can use the
API to generate:
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Last updated 2025-08-25 UTC.
[null,null,["Last updated 2025-08-25 UTC."],[[["\u003cp\u003eGoogle Ads API offers insights tailored to your business, performance understanding, and actionable recommendations.\u003c/p\u003e\n"],["\u003cp\u003eWhile not supporting all Google Ads UI insights, the API allows access to audience, YouTube creator, and search term insights.\u003c/p\u003e\n"]]],[],null,["# Insights\n\nThere are multiple types of insights that identify trends in your market and\nunderstand your performance. You can:\n\n- Retrieve insights tailored to your business\n- Understand your performance\n- Act on recommendations\n\nThe Google Ads API does not support all insights in the\n[Google Ads UI](//support.google.com/google-ads/answer/10256472). You can use the\nAPI to generate:\n\n- [Audience insights](/google-ads/api/docs/insights/audience-insights)\n- [YouTube creator insights](/google-ads/api/docs/insights/creator-insights)\n- [Search term insights](/google-ads/api/performance-max/upgrade-enhancements#search_themes)"]]
