ReachPlanService를 사용하면 미디어 대행사와 서드 파티 미디어 계획 소프트웨어 회사가 YouTube 및 Google 동영상 파트너의 동영상 캠페인 광고 도달범위를 정확하게 예측할 수 있습니다. 미디어 계획자는 이 서비스를 사용하여 다음과 같은 질문에 답할 수 있습니다.
캠페인의 도달범위 목표를 달성하려면 YouTube에 얼마나 투자해야 하나요?
캠페인이 특정 예산으로 얼마나 많은 타겟 잠재고객에게 도달할 수 있나요?
도달범위를 최적화하는 캠페인을 진행하는 경우 YouTube와 기타 미디어 채널 간의 최적 예산 할당은 무엇인가요?
아직 완료하지 않았다면 ReachPlanService에 연결하기 전에 시작하기를 완료하여 Google Ads API에 연결할 수 있는지 확인하세요.
자격 요건
ReachPlanService는 비독점적이고 로열티가 없는 데이터 라이선스와 함께 제공되는 Google Ads API의 비공개 구성요소입니다. 계약을 체결한 파트너는 표준 Google Ads 클라이언트 라이브러리를 사용하여 미디어 계획을 생성할 수 있습니다. 자격을 갖추려면 파트너가 다음 조건을 충족해야 합니다.
[null,null,["최종 업데이트: 2025-08-27(UTC)"],[[["\u003cp\u003e\u003ccode\u003eReachPlanService\u003c/code\u003e allows media agencies and planning software companies to forecast the reach of video campaigns on YouTube and Google Video Partners.\u003c/p\u003e\n"],["\u003cp\u003eThe service helps determine budget allocation for reach optimization and the investment needed to achieve campaign reach goals.\u003c/p\u003e\n"],["\u003cp\u003eAccess to \u003ccode\u003eReachPlanService\u003c/code\u003e is restricted to allowlisted accounts, requiring partners to meet eligibility criteria and complete a pre-screen assessment.\u003c/p\u003e\n"],["\u003cp\u003eEligibility includes having a planning tool, using the API for media planning, adhering to data usage requirements, and signing a data-licensing agreement.\u003c/p\u003e\n"],["\u003cp\u003eGoogle assesses partner planning tools on data security, methodologies, and outputs through a pre-screen assessment.\u003c/p\u003e\n"]]],[],null,["# Reach Forecasting\n\n| **Important:** This feature is available to allowlisted accounts only. Contact your Google representative if you need access to the feature.\n\n\u003cbr /\u003e\n\n[`ReachPlanService`](/google-ads/api/reference/rpc/v21/ReachPlanService) enables media agencies and\nthird-party media planning software companies to accurately forecast the\ncommercial reach of video campaigns on YouTube and Google Video Partners. Media\nplanners can use the service to answer questions such as:\n\n- How much investment on YouTube would it take to meet a campaign's reach goals?\n- How much of a target audience could a campaign reach for a given budget?\n- What is the optimal budget allocation between YouTube and other media channels if I have a campaign optimizing for reach?\n\n[Reach Planner](//ads.google.com/intl/en_in/home/tools/reach-planner/)\nwithin the [Google Ads web interface](//ads.google.com) contains many of the same\nfeatures.\n\nIf you haven't already, complete [Get started](/google-ads/api/docs/get-started/introduction)\nto ensure that you're able to connect to the Google Ads API prior to trying to\nconnect to `ReachPlanService`.\n\nEligibility requirements\n------------------------\n\n`ReachPlanService` is a private component of the Google Ads API offered with a\nnon-exclusive, royalty-free data license. Signed partners can use the standard\n[Google Ads client libraries](/google-ads/api/docs/client-libs) to generate media plans. To\nbe eligible, partners must satisfy the following conditions:\n\n- Have a planning tool or user interface that will integrate the API.\n- Use the API to produce media plans and estimate campaign reach and cost.\n- Complete a pre-screen assessment as outlined below.\n- Follow data usage requirements and be willing to undergo periodic data audits.\n- Sign a data-licensing agreement that legally enforces data usage requirements.\n- Accept the Google Ads API [terms of service](/google-ads/api/terms).\n\nContact your Google representative for more information.\n\n### Pre-screen assessment\n\nPartners must complete a pre-screen assessment for each planning tool that would\nuse the API. Google then assesses the data security, methodologies, and outputs\nof planning tools with questions such as:\n\n- How are users authenticated?\n- How is the usage of your tool tracked?\n- When building plans, which metrics can users optimize? For example: reach, impact, impressions, frequency.\n- How does your tool deduplicate channels?\n- Does your tool apply a default *weight* or *effectiveness score* to each channel in a plan?"]]
