標籤

標籤 可讓您將廣告活動、廣告群組、廣告及關鍵字 並以各種方式簡化工作流程

本指南將說明下列操作的必要步驟：

本指南著重於廣告活動，但您可以為廣告使用相同方法 群組、廣告和關鍵字。請注意，API 也提供 CustomerLabelService，可讓您 管理員帳戶，即可將標籤指派給子帳戶。

用途

一般使用情境 labels 包含下列項目：

  • 您的帳戶中有廣告活動是在一年中的某些時段啟用， 且希望在報表中輕鬆納入或排除這些廣告活動。
  • 您在廣告群組中加入一組新關鍵字，想比較成效 與廣告群組中的其他關鍵字做比較
  • Google Ads 帳戶的使用者各自管理一小部分的廣告活動 找出適合各使用者的一組廣告活動。
  • 您的應用程式需要標示特定物件的狀態。

建立標籤

使用 TextLabel 物件建立標籤：

  1. 建立 TextLabel 執行個體。
  2. 設定此 TextLabel 的背景顏色。
  3. 使用說明欄位輸入這個 TextLabel 的文字。
  4. 將 TextLabel 納入 LabelOperation 中並傳送給 LabelService.MutateLabels。

請留意新標籤用於後續查詢的 ID這些 ID 嵌入在 resource_name 欄位的 MutateLabelResults 已在 MutateLabelsResponse。

您也可以使用 LabelService.GetLabel 要求 或 GoogleAdsService Search 或 SearchStream 要求，擷取 ID。

指派標籤

您可以指派標籤給廣告活動、客戶、廣告群組、條件或廣告。 請在相關服務中使用 Mutate 作業指派標籤。

例如，如要將標籤指派給廣告活動，只要傳送一或多個 CampaignLabelOperation 到 CampaignLabelService.MutateCampaignLabels。 每個 CampaignLabelOperation 都包含一個 CampaignLabel 執行個體，其中包含 欄位：

  • label：標籤 ID
  • campaign：廣告活動 ID

為每個標籤和廣告活動組合建立 CampaignLabel 例項。納入 含有 create 作業的 CampaignLabelOperation 程式碼，並傳送給 CampaignService.MutateCampaignLabels。

新增廣告活動標籤

以下程式碼範例顯示如何將廣告活動標籤加到 廣告活動：

Java

private void runExample(
    GoogleAdsClient googleAdsClient, long customerId, List<Long> campaignIds, Long labelId) {
  // Gets the resource name of the label to be added across all given campaigns.
  String labelResourceName = ResourceNames.label(customerId, labelId);

  List<CampaignLabelOperation> operations = new ArrayList<>(campaignIds.size());
  // Creates a campaign label operation for each campaign.
  for (Long campaignId : campaignIds) {
    // Gets the resource name of the given campaign.
    String campaignResourceName = ResourceNames.campaign(customerId, campaignId);
    // Creates the campaign label.
    CampaignLabel campaignLabel =
        CampaignLabel.newBuilder()
            .setCampaign(campaignResourceName)
            .setLabel(labelResourceName)
            .build();

    operations.add(CampaignLabelOperation.newBuilder().setCreate(campaignLabel).build());
  }

  try (CampaignLabelServiceClient campaignLabelServiceClient =
      googleAdsClient.getLatestVersion().createCampaignLabelServiceClient()) {
    MutateCampaignLabelsResponse response =
        campaignLabelServiceClient.mutateCampaignLabels(Long.toString(customerId), operations);
    System.out.printf("Added %d campaign labels:%n", response.getResultsCount());
    for (MutateCampaignLabelResult result : response.getResultsList()) {
      System.out.println(result.getResourceName());
    }
  }
}
AddCampaignLabels.java

C#

public void Run(GoogleAdsClient client, long customerId, long[] campaignIds, long labelId)
{
    // Get the CampaignLabelServiceClient.
    CampaignLabelServiceClient campaignLabelService =
        client.GetService(Services.V17.CampaignLabelService);

    // Gets the resource name of the label to be added across all given campaigns.
    string labelResourceName = ResourceNames.Label(customerId, labelId);

    List<CampaignLabelOperation> operations = new List<CampaignLabelOperation>();
    // Creates a campaign label operation for each campaign.
    foreach (long campaignId in campaignIds)
    {
        // Gets the resource name of the given campaign.
        string campaignResourceName = ResourceNames.Campaign(customerId, campaignId);
        // Creates the campaign label.
        CampaignLabel campaignLabel = new CampaignLabel()
        {
            Campaign = campaignResourceName,
            Label = labelResourceName
        };

        operations.Add(new CampaignLabelOperation()
        {
            Create = campaignLabel
        });
    }

    // Send the operation in a mutate request.
    try
    {
        MutateCampaignLabelsResponse response =
            campaignLabelService.MutateCampaignLabels(customerId.ToString(), operations);
        Console.WriteLine($"Added {response.Results} campaign labels:");

        foreach (MutateCampaignLabelResult result in response.Results)
        {
            Console.WriteLine(result.ResourceName);
        }
    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}
AddCampaignLabels.cs

PHP

public static function runExample(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    array $campaignIds,
    int $labelId
) {
    // Gets the resource name of the label to be added across all given campaigns.
    $labelResourceName = ResourceNames::forLabel($customerId, $labelId);

    // Creates a campaign label operation for each campaign.
    $operations = [];
    foreach ($campaignIds as $campaignId) {
        // Creates the campaign label.
        $campaignLabel = new CampaignLabel([
            'campaign' => ResourceNames::forCampaign($customerId, $campaignId),
            'label' => $labelResourceName
        ]);
        $campaignLabelOperation = new CampaignLabelOperation();
        $campaignLabelOperation->setCreate($campaignLabel);
        $operations[] = $campaignLabelOperation;
    }

    // Issues a mutate request to add the labels to the campaigns.
    $campaignLabelServiceClient = $googleAdsClient->getCampaignLabelServiceClient();
    $response = $campaignLabelServiceClient->mutateCampaignLabels(
        MutateCampaignLabelsRequest::build($customerId, $operations)
    );

    printf("Added %d campaign labels:%s", $response->getResults()->count(), PHP_EOL);

    foreach ($response->getResults() as $addedCampaignLabel) {
        /** @var CampaignLabel $addedCampaignLabel */
        printf(
            "New campaign label added with resource name: '%s'.%s",
            $addedCampaignLabel->getResourceName(),
            PHP_EOL
        );
    }
}
AddCampaignLabels.php

Python

def main(client, customer_id, label_id, campaign_ids):
    """This code example adds a campaign label to a list of campaigns.

    Args:
        client: An initialized GoogleAdsClient instance.
        customer_id: A client customer ID str.
        label_id: The ID of the label to attach to campaigns.
        campaign_ids: A list of campaign IDs to which the label will be added.
    """

    # Get an instance of CampaignLabelService client.
    campaign_label_service = client.get_service("CampaignLabelService")
    campaign_service = client.get_service("CampaignService")
    label_service = client.get_service("LabelService")

    # Build the resource name of the label to be added across the campaigns.
    label_resource_name = label_service.label_path(customer_id, label_id)

    operations = []

    for campaign_id in campaign_ids:
        campaign_resource_name = campaign_service.campaign_path(
            customer_id, campaign_id
        )
        campaign_label_operation = client.get_type("CampaignLabelOperation")

        campaign_label = campaign_label_operation.create
        campaign_label.campaign = campaign_resource_name
        campaign_label.label = label_resource_name
        operations.append(campaign_label_operation)

    response = campaign_label_service.mutate_campaign_labels(
        customer_id=customer_id, operations=operations
    )
    print(f"Added {len(response.results)} campaign labels:")
    for result in response.results:
        print(result.resource_name)
add_campaign_labels.py

小茹

def add_campaign_label(customer_id, label_id, campaign_ids)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  label_resource_name = client.path.label(customer_id, label_id)

  labels = campaign_ids.map { |campaign_id|
    client.resource.campaign_label do |label|
      campaign_resource_name = client.path.campaign(customer_id, campaign_id)
      label.campaign = campaign_resource_name
      label.label = label_resource_name
    end
  }

  ops = labels.map { |label|
    client.operation.create_resource.campaign_label(label)
  }

  response = client.service.campaign_label.mutate_campaign_labels(
    customer_id: customer_id,
    operations: ops,
  )
  response.results.each do |result|
    puts("Created campaign label with id: #{result.resource_name}")
  end
end
add_campaign_labels.rb

Perl

sub add_campaign_labels {
  my ($api_client, $customer_id, $campaign_ids, $label_id) = @_;

  my $label_resource_name =
    Google::Ads::GoogleAds::V17::Utils::ResourceNames::label($customer_id,
    $label_id);

  my $campaign_label_operations = [];

  # Create a campaign label operation for each campaign.
  foreach my $campaign_id (@$campaign_ids) {
    # Create a campaign label.
    my $campaign_label =
      Google::Ads::GoogleAds::V17::Resources::CampaignLabel->new({
        campaign => Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign(
          $customer_id, $campaign_id
        ),
        label => $label_resource_name
      });

    # Create a campaign label operation.
    my $campaign_label_operation =
      Google::Ads::GoogleAds::V17::Services::CampaignLabelService::CampaignLabelOperation
      ->new({
        create => $campaign_label
      });

    push @$campaign_label_operations, $campaign_label_operation;
  }

  # Add the campaign labels to the campaigns.
  my $campaign_labels_response = $api_client->CampaignLabelService()->mutate({
    customerId => $customer_id,
    operations => $campaign_label_operations
  });

  my $campaign_label_results = $campaign_labels_response->{results};
  printf "Added %d campaign labels:\n", scalar @$campaign_label_results;

  foreach my $campaign_label_result (@$campaign_label_results) {
    printf "Created campaign label '%s'.\n",
      $campaign_label_result->{resourceName};
  }

  return 1;
}
add_campaign_labels.pl

使用標籤擷取物件

為廣告活動指定標籤後，您就能使用標籤 欄位來依 ID 擷取物件。

將適當的 GAQL 查詢傳遞至 GoogleAdsService Search 或 SearchStream 請求。舉例來說，以下查詢會傳回 連結至下列任意三個標籤 ID 中的任一廣告活動：

SELECT
  campaign.id,
  campaign.name,
  label.id,
  label.name
FROM campaign_label
WHERE label.id IN (123456, 789012, 345678)

請注意，您只能按照標籤 ID 篩選，無法依標籤名稱篩選。取得標籤 ID 可使用以下查詢：

SELECT
  label.id,
  label.name
FROM label
WHERE label.name = "LABEL_NAME"

擷取客戶套用的標籤

取得管理員帳戶下的帳戶階層時 帳戶，您可以擷取 是透過要求取得 applied_labels 欄位 (來自 CustomerClient 物件。這個欄位會擷取 僅限發出 API 呼叫的客戶所擁有的標籤。

在報表中使用標籤

標籤報表

Label 報表資源會傳回標籤的詳細資料 特定的值詳細資料包括名稱、ID、資源名稱、狀態 以及「Customer」 代表標籤擁有者的資源。

含有指標的報表

「廣告群組」和「廣告活動」報表 包含 labels 欄位報表服務傳回標籤 資源名稱，格式為 customers/{customer_id}/labels/{label_id}。適用對象 例如，資源名稱 customers/123456789/labels/012345 指的是 ID 為 123456789 的帳戶 (ID 為 012345)。

不含指標的報表

以下各個報表資源可用來找出 資源與標籤：

您可以使用下列條件比較 label.id 欄位，篩選上述報表結果： 任何數值比較運算子或 BETWEEN、IS NULL、IS NOT NULL IN 或 NOT IN 運算子。

舉例來說，您可以擷取所有具有特定標籤 ID 的廣告活動，方法如下：

SELECT
  campaign.id,
  campaign.name,
  label.id,
  label.name
FROM campaign_label
WHERE label.id = LABEL_ID
ORDER BY campaign.id
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