Insiemi condivisi

I set condivisi ti consentono di gestire e condividere un unico insieme di criteri in più risorse. A seconda del tipo di insieme condiviso, i criteri possono essere applicati a livello di campagna, gruppo di annunci o account.

L'enumerazione SharedSetType specifica i tipi di insiemi condivisi che puoi utilizzare nell'API Google Ads. Questa guida mostra come utilizzare un insieme condiviso per creare e applicare un elenco di parole chiave escluse condiviso a una campagna. Puoi seguire la stessa procedura per aggiungere altri tipi di set condivisi alle campagne.

Crea un SharedSet

Per prima cosa, crea un SharedSet che funga da contenitore per i tuoi criteri condivisi.

Quando crei SharedSet, specifica SharedSetType. Per un elenco di parole chiave escluse a livello di campagna, utilizza NEGATIVE_KEYWORDS.

Altri tipi includono:

Il processo di creazione di SharedSet prevede i seguenti passaggi:

  1. Crea un'istanza di SharedSet.
  2. Imposta SharedSetType su NEGATIVE_KEYWORDS.
  3. Fornisci un name per facilitare l'identificazione delle risorse future.
  4. Utilizza SharedSetService per creare SharedSet.

La risposta fornisce il nome della risorsa del SharedSet appena creato. Utilizzerai questo nome nei passaggi successivi.

Crea risorse SharedCriterion

Poi, crea risorse SharedCriterion per ogni elemento che vuoi aggiungere al tuo SharedSet. Nel caso di un elenco di parole chiave escluse, si tratta delle parole chiave escluse.

Ogni SharedCriterion contiene:

  • Un oggetto Criterion supportato.
  • Il nome della risorsa SharedSet che hai creato nel passaggio precedente.

Per aggiungere le parole chiave escluse al tuo SharedSet:

  1. Per ogni parola chiave esclusa, crea un oggetto SharedCriterion.
  2. All'interno di ogni SharedCriterion, crea un oggetto KeywordInfo e imposta il testo della parola chiave e il tipo di corrispondenza.
  3. Imposta il campo shared_set di SharedCriterion sul nome della risorsa di SharedSet.
  4. Utilizza SharedCriterionService per aggiungere ogni SharedCriterion a SharedSet.

Allega un SharedSet

Una volta che un SharedSet viene compilato con SharedCriterion risorse, puoi associarlo ad altre risorse nel tuo account. La risorsa che utilizzi per collegare un SharedSet dipende dal suo tipo e dal livello a cui vuoi applicare i suoi criteri.

Tieni presente che AssetSet è un tipo di risorsa diverso da SharedSet e non deve essere confuso. Se vuoi raggruppare asset come immagini o video o utilizzare funzionalità come i gruppi di località con le campagne Performance Max, consulta Set di asset.

Livello campagna

Puoi allegare insiemi condivisi a livello di campagna utilizzando CampaignSharedSet o CampaignCriterion, a seconda del tipo di insieme condiviso.

CampaignSharedSet

I set condivisi di tipo NEGATIVE_KEYWORDS o NEGATIVE_PLACEMENTS devono essere collegati alle campagne utilizzando la risorsa CampaignSharedSet. I criteri esclusi allegati a livello di campagna vengono applicati automaticamente a tutti i gruppi di annunci all'interno della campagna.

Per collegare un SharedSet a una campagna come criterio escluso:

  1. Crea un oggetto CampaignSharedSet.
  2. Imposta il campo campaign sul nome risorsa della campagna a cui vuoi aggiungere SharedSet.
  3. Imposta il campo shared_set sul nome della risorsa SharedSet che hai creato.
  4. Utilizza CampaignSharedSetService per creare CampaignSharedSet. In questo modo viene stabilito il collegamento tra la campagna e SharedSet.

CampaignCriterion

I set condivisi di tipo BRANDS possono essere associati alle campagne che utilizzano un CampaignCriterion.

Per allegare un set condiviso BRANDS a una campagna:

  1. Crea un CampaignCriterion.
  2. Imposta il campo brand_list su un oggetto BrandListInfo.
  3. Imposta BrandListInfo.shared_set sul nome della risorsa BRANDS SharedSet.
  4. Utilizza CampaignCriterionService per creare CampaignCriterion.

Livello gruppo di annunci

I set condivisi di tipo BRANDS o VERTICAL_ADS_ITEM_GROUP_RULE_LIST possono essere collegati a livello di gruppo di annunci utilizzando un AdGroupCriterion.

Per collegare un insieme condiviso BRANDS a un gruppo di annunci:

  1. Crea un AdGroupCriterion.
  2. Imposta il campo brand_list su un oggetto BrandListInfo.
  3. Imposta BrandListInfo.shared_set sul nome della risorsa BRANDS SharedSet.
  4. Utilizza AdGroupCriterionService per creare AdGroupCriterion.

Per collegare un insieme condiviso VERTICAL_ADS_ITEM_GROUP_RULE_LIST a un gruppo di annunci:

  1. Crea un AdGroupCriterion.
  2. Imposta il campo vertical_ads_item_group_rule_list su un oggetto VerticalAdsItemGroupRuleListInfo.
  3. Imposta VerticalAdsItemGroupRuleListInfo.shared_set sul nome della risorsa di VERTICAL_ADS_ITEM_GROUP_RULE_LIST SharedSet.
  4. Utilizza AdGroupCriterionService per creare AdGroupCriterion.

Livello di account

Se utilizzi un account amministratore, puoi creare risorse SharedSet e condividerle con gli account cliente che fanno parte della gerarchia del tuo account.

Ad esempio, per collegare un NEGATIVE_PLACEMENTS SharedSet nel tuo account amministratore a un account cliente, utilizza un CustomerNegativeCriterion:

  1. Crea un oggetto CustomerNegativeCriterion nell'account cliente.
  2. Imposta il campo placement_list su un oggetto PlacementListInfo in cui PlacementListInfo.shared_set è impostato sul nome della risorsa SharedSet dell'account amministratore.
  3. Utilizza CustomerNegativeCriterionService per creare CustomerNegativeCriterion.

Allo stesso modo, puoi collegare un ACCOUNT_LEVEL_NEGATIVE_KEYWORDS SharedSet nel tuo account amministratore a un account cliente:

  1. Crea un oggetto CustomerNegativeCriterion nell'account cliente.
  2. Imposta il campo negative_keyword_list su un oggetto NegativeKeywordListInfo in cui NegativeKeywordListInfo.shared_set è impostato sul nome risorsa di SharedSet dell'account amministratore.
  3. Utilizza CustomerNegativeCriterionService per creare CustomerNegativeCriterion.

Esempio di codice dell'insieme condiviso di parole chiave

Java

// Copyright 2018 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
//     https://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.

package com.google.ads.googleads.examples.advancedoperations;

import static com.google.ads.googleads.examples.utils.CodeSampleHelper.getPrintableDateTime;

import com.beust.jcommander.Parameter;
import com.google.ads.googleads.examples.utils.ArgumentNames;
import com.google.ads.googleads.examples.utils.CodeSampleParams;
import com.google.ads.googleads.lib.GoogleAdsClient;
import com.google.ads.googleads.v23.common.KeywordInfo;
import com.google.ads.googleads.v23.enums.KeywordMatchTypeEnum.KeywordMatchType;
import com.google.ads.googleads.v23.enums.SharedSetTypeEnum.SharedSetType;
import com.google.ads.googleads.v23.errors.GoogleAdsError;
import com.google.ads.googleads.v23.errors.GoogleAdsException;
import com.google.ads.googleads.v23.resources.CampaignSharedSet;
import com.google.ads.googleads.v23.resources.SharedCriterion;
import com.google.ads.googleads.v23.resources.SharedSet;
import com.google.ads.googleads.v23.services.CampaignSharedSetOperation;
import com.google.ads.googleads.v23.services.CampaignSharedSetServiceClient;
import com.google.ads.googleads.v23.services.MutateCampaignSharedSetsResponse;
import com.google.ads.googleads.v23.services.MutateSharedCriteriaResponse;
import com.google.ads.googleads.v23.services.MutateSharedCriterionResult;
import com.google.ads.googleads.v23.services.MutateSharedSetsResponse;
import com.google.ads.googleads.v23.services.SharedCriterionOperation;
import com.google.ads.googleads.v23.services.SharedCriterionServiceClient;
import com.google.ads.googleads.v23.services.SharedSetOperation;
import com.google.ads.googleads.v23.services.SharedSetServiceClient;
import com.google.ads.googleads.v23.utils.ResourceNames;
import com.google.common.collect.ImmutableList;
import java.io.FileNotFoundException;
import java.io.IOException;
import java.util.ArrayList;
import java.util.Arrays;
import java.util.List;

/** Creates a shared list of negative broad match keywords. It then attaches them to a campaign. */
public class CreateAndAttachSharedKeywordSet {

  private static class CreateAndAttachSharedKeywordSetParams extends CodeSampleParams {

    @Parameter(names = ArgumentNames.CUSTOMER_ID, required = true)
    private Long customerId;

    @Parameter(names = ArgumentNames.CAMPAIGN_ID, required = true)
    private Long campaignId;
  }

  public static void main(String[] args) throws IOException {
    CreateAndAttachSharedKeywordSetParams params = new CreateAndAttachSharedKeywordSetParams();
    if (!params.parseArguments(args)) {

      // Either pass the required parameters for this example on the command line, or insert them
      // into the code here. See the parameter class definition above for descriptions.
      params.customerId = Long.parseLong("INSERT_CUSTOMER_ID_HERE");
      params.campaignId = Long.parseLong("INSERT_CAMPAIGN_ID_HERE");
    }

    GoogleAdsClient googleAdsClient = null;
    try {
      googleAdsClient = GoogleAdsClient.newBuilder().fromPropertiesFile().build();
    } catch (FileNotFoundException fnfe) {
      System.err.printf(
          "Failed to load GoogleAdsClient configuration from file. Exception: %s%n", fnfe);
      System.exit(1);
    } catch (IOException ioe) {
      System.err.printf("Failed to create GoogleAdsClient. Exception: %s%n", ioe);
      System.exit(1);
    }

    try {
      new CreateAndAttachSharedKeywordSet()
          .runExample(googleAdsClient, params.customerId, params.campaignId);
    } catch (GoogleAdsException gae) {
      // GoogleAdsException is the base class for most exceptions thrown by an API request.
      // Instances of this exception have a message and a GoogleAdsFailure that contains a
      // collection of GoogleAdsErrors that indicate the underlying causes of the
      // GoogleAdsException.
      System.err.printf(
          "Request ID %s failed due to GoogleAdsException. Underlying errors:%n",
          gae.getRequestId());
      int i = 0;
      for (GoogleAdsError googleAdsError : gae.getGoogleAdsFailure().getErrorsList()) {
        System.err.printf("  Error %d: %s%n", i++, googleAdsError);
      }
      System.exit(1);
    }
  }

  /**
   * Runs the example.
   *
   * @param googleAdsClient the Google Ads API client.
   * @param customerId the client customer ID.
   * @param campaignId the campaign ID.
   * @throws GoogleAdsException if an API request failed with one or more service errors.
   */
  private void runExample(GoogleAdsClient googleAdsClient, long customerId, long campaignId) {

    // Creates a keywords list to create a shared set of.
    List<String> keywords = Arrays.asList("mars cruise", "mars hotels");

    // Creates shared negative keyword set.
    SharedSet sharedSet =
        SharedSet.newBuilder()
            .setName("API Negative keyword list - " + getPrintableDateTime())
            .setType(SharedSetType.NEGATIVE_KEYWORDS)
            .build();

    SharedSetOperation operation = SharedSetOperation.newBuilder().setCreate(sharedSet).build();

    String sharedSetResourceName;
    try (SharedSetServiceClient sharedSetServiceClient =
        googleAdsClient.getLatestVersion().createSharedSetServiceClient()) {
      MutateSharedSetsResponse response =
          sharedSetServiceClient.mutateSharedSets(
              Long.toString(customerId), ImmutableList.of(operation));
      sharedSetResourceName = response.getResults(0).getResourceName();
      System.out.printf("Created shared set %s%n", sharedSetResourceName);
    }

    List<SharedCriterionOperation> sharedCriterionOperations = new ArrayList<>();
    for (String keyword : keywords) {
      SharedCriterion sharedCriterion =
          SharedCriterion.newBuilder()
              .setKeyword(
                  KeywordInfo.newBuilder()
                      .setText(keyword)
                      .setMatchType(KeywordMatchType.BROAD)
                      .build())
              .setSharedSet(sharedSetResourceName)
              .build();

      SharedCriterionOperation sharedCriterionOperation =
          SharedCriterionOperation.newBuilder().setCreate(sharedCriterion).build();
      sharedCriterionOperations.add(sharedCriterionOperation);
    }

    try (SharedCriterionServiceClient sharedCriterionServiceClient =
        googleAdsClient.getLatestVersion().createSharedCriterionServiceClient()) {
      MutateSharedCriteriaResponse response =
          sharedCriterionServiceClient.mutateSharedCriteria(
              Long.toString(customerId), sharedCriterionOperations);
      System.out.printf("Added %d shared criteria:%n", response.getResultsCount());
      for (MutateSharedCriterionResult result : response.getResultsList()) {
        System.out.printf("\t%s%n", result.getResourceName());
      }
    }

    String campaignResourceName = ResourceNames.campaign(customerId, campaignId);
    CampaignSharedSet campaignSharedSet =
        CampaignSharedSet.newBuilder()
            .setCampaign(campaignResourceName)
            .setSharedSet(sharedSetResourceName)
            .build();

    CampaignSharedSetOperation campaignSharedSetOperation =
        CampaignSharedSetOperation.newBuilder().setCreate(campaignSharedSet).build();

    try (CampaignSharedSetServiceClient campaignSharedSetServiceClient =
        googleAdsClient.getLatestVersion().createCampaignSharedSetServiceClient()) {
      MutateCampaignSharedSetsResponse response =
          campaignSharedSetServiceClient.mutateCampaignSharedSets(
              Long.toString(customerId), ImmutableList.of(campaignSharedSetOperation));
      String campaignSharedSetResourceName = response.getResults(0).getResourceName();
      System.out.printf("Created campaign shared set %s%n", campaignSharedSetResourceName);
    }
  }
}

CreateAndAttachSharedKeywordSet.java

C#

// Copyright 2019 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
//     http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.

using CommandLine;
using Google.Ads.Gax.Examples;
using Google.Ads.GoogleAds.Lib;
using Google.Ads.GoogleAds.V23.Common;
using Google.Ads.GoogleAds.V23.Errors;
using Google.Ads.GoogleAds.V23.Resources;
using Google.Ads.GoogleAds.V23.Services;
using System;
using System.Collections.Generic;
using static Google.Ads.GoogleAds.V23.Enums.KeywordMatchTypeEnum.Types;
using static Google.Ads.GoogleAds.V23.Enums.SharedSetTypeEnum.Types;

namespace Google.Ads.GoogleAds.Examples.V23
{
    /// <summary>
    /// This code example creates a shared list of negative broad match keywords. It then
    /// attaches them to a campaign.
    /// </summary>
    public class CreateAndAttachSharedKeywordSet : ExampleBase
    {
        /// <summary>
        /// Command line options for running the <see cref="CreateAndAttachSharedKeywordSet"/>
        /// example.
        /// </summary>
        public class Options : OptionsBase
        {
            /// <summary>
            /// The Google Ads customer ID for which the call is made.
            /// </summary>
            [Option("customerId", Required = true, HelpText =
                "The Google Ads customer ID for which the call is made.")]
            public long CustomerId { get; set; }

            /// <summary>
            /// The ID of the campaign for which shared criterion is updated.
            /// </summary>
            [Option("campaignId", Required = true, HelpText =
                "The ID of the campaign for which shared criterion is updated.")]
            public long CampaignId { get; set; }
        }

        /// <summary>
        /// Main method, to run this code example as a standalone application.
        /// </summary>
        /// <param name="args">The command line arguments.</param>
        public static void Main(string[] args)
        {
            Options options = ExampleUtilities.ParseCommandLine<Options>(args);

            CreateAndAttachSharedKeywordSet codeExample = new CreateAndAttachSharedKeywordSet();
            Console.WriteLine(codeExample.Description);
            codeExample.Run(new GoogleAdsClient(), options.CustomerId, options.CampaignId);
        }

        /// <summary>
        /// Returns a description about the code example.
        /// </summary>
        public override string Description =>
            "This code example creates a shared list of negative broad match keywords. It then " +
            "attaches them to a campaign.";

        /// <summary>
        /// Runs the code example.
        /// </summary>
        /// <param name="client">The Google Ads client.</param>
        /// <param name="customerId">The Google Ads customer ID for which the call is made.</param>
        /// <param name="campaignId">The ID of the campaign for which shared criterion is updated.
        /// </param>
        public void Run(GoogleAdsClient client, long customerId, long campaignId)
        {
            SharedSetServiceClient sharedSetService = client.GetService(
                Services.V23.SharedSetService);
            SharedCriterionServiceClient sharedCriterionService =
                client.GetService(Services.V23.SharedCriterionService);
            CampaignSharedSetServiceClient campaignSharedSetService =
                client.GetService(Services.V23.CampaignSharedSetService);

            try
            {
                // Keywords to create a shared set of.
                string[] keywords = new string[] { "mars cruise", "mars hotels" };

                // Create shared negative keyword set.
                SharedSet sharedSet = new SharedSet()
                {
                    Name = "API Negative keyword list - " + ExampleUtilities.GetRandomString(),
                    Type = SharedSetType.NegativeKeywords,
                };
                SharedSetOperation operation = new SharedSetOperation()
                {
                    Create = sharedSet
                };

                MutateSharedSetsResponse sharedSetResponse = sharedSetService.MutateSharedSets(
                    customerId.ToString(), new SharedSetOperation[] { operation });

                string sharedSetResourceName = sharedSetResponse.Results[0].ResourceName;
                Console.WriteLine($"Created shared set {sharedSetResourceName}.");

                // Create negative keywords in the shared set.
                List<SharedCriterionOperation> criterionOperations =
                    new List<SharedCriterionOperation>();

                foreach (string keyword in keywords)
                {
                    SharedCriterion sharedCriterion = new SharedCriterion()
                    {
                        Keyword = new KeywordInfo()
                        {
                            Text = keyword,
                            MatchType = KeywordMatchType.Broad
                        },
                        SharedSet = sharedSetResourceName
                    };
                    criterionOperations.Add(new SharedCriterionOperation()
                    {
                        Create = sharedCriterion
                    });
                }

                MutateSharedCriteriaResponse criteriaResponse =
                    sharedCriterionService.MutateSharedCriteria(
                        customerId.ToString(), criterionOperations);

                foreach (MutateSharedCriterionResult result in criteriaResponse.Results)
                {
                    Console.WriteLine($"Created shared criterion {result.ResourceName}.");
                }

                // Attach shared set to campaign.
                CampaignSharedSet campaignSet = new CampaignSharedSet()
                {
                    Campaign = ResourceNames.Campaign(customerId, campaignId),
                    SharedSet = sharedSetResourceName
                };

                CampaignSharedSetOperation sharedSetoperation = new CampaignSharedSetOperation()
                {
                    Create = campaignSet
                };
                MutateCampaignSharedSetsResponse response =
                    campaignSharedSetService.MutateCampaignSharedSets(customerId.ToString(),
                        new CampaignSharedSetOperation[] { sharedSetoperation });

                Console.WriteLine("Created campaign shared set {0}.",
                    response.Results[0].ResourceName);
            }
            catch (GoogleAdsException e)
            {
                Console.WriteLine("Failure:");
                Console.WriteLine($"Message: {e.Message}");
                Console.WriteLine($"Failure: {e.Failure}");
                Console.WriteLine($"Request ID: {e.RequestId}");
                throw;
            }
        }
    }
}

CreateAndAttachSharedKeywordSet.cs

PHP

<?php

/**
 * Copyright 2018 Google LLC
 *
 * Licensed under the Apache License, Version 2.0 (the "License");
 * you may not use this file except in compliance with the License.
 * You may obtain a copy of the License at
 *
 *     https://www.apache.org/licenses/LICENSE-2.0
 *
 * Unless required by applicable law or agreed to in writing, software
 * distributed under the License is distributed on an "AS IS" BASIS,
 * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
 * See the License for the specific language governing permissions and
 * limitations under the License.
 */

namespace Google\Ads\GoogleAds\Examples\AdvancedOperations;

require __DIR__ . '/../../vendor/autoload.php';

use GetOpt\GetOpt;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentNames;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentParser;
use Google\Ads\GoogleAds\Examples\Utils\Helper;
use Google\Ads\GoogleAds\Lib\V23\GoogleAdsClient;
use Google\Ads\GoogleAds\Lib\V23\GoogleAdsClientBuilder;
use Google\Ads\GoogleAds\Lib\V23\GoogleAdsException;
use Google\Ads\GoogleAds\Lib\OAuth2TokenBuilder;
use Google\Ads\GoogleAds\Util\V23\ResourceNames;
use Google\Ads\GoogleAds\V23\Common\KeywordInfo;
use Google\Ads\GoogleAds\V23\Enums\KeywordMatchTypeEnum\KeywordMatchType;
use Google\Ads\GoogleAds\V23\Enums\SharedSetTypeEnum\SharedSetType;
use Google\Ads\GoogleAds\V23\Errors\GoogleAdsError;
use Google\Ads\GoogleAds\V23\Resources\CampaignSharedSet;
use Google\Ads\GoogleAds\V23\Resources\SharedCriterion;
use Google\Ads\GoogleAds\V23\Resources\SharedSet;
use Google\Ads\GoogleAds\V23\Services\CampaignSharedSetOperation;
use Google\Ads\GoogleAds\V23\Services\MutateCampaignSharedSetsRequest;
use Google\Ads\GoogleAds\V23\Services\MutateSharedCriteriaRequest;
use Google\Ads\GoogleAds\V23\Services\MutateSharedSetsRequest;
use Google\Ads\GoogleAds\V23\Services\SharedCriterionOperation;
use Google\Ads\GoogleAds\V23\Services\SharedSetOperation;
use Google\ApiCore\ApiException;

/**
 * This example creates a shared list of negative broad match keywords. It then attaches them to a
 * campaign.
 */
class CreateAndAttachSharedKeywordSet
{
    private const CUSTOMER_ID = 'INSERT_CUSTOMER_ID_HERE';
    private const CAMPAIGN_ID = 'INSERT_CAMPAIGN_ID_HERE';

    public static function main()
    {
        // Either pass the required parameters for this example on the command line, or insert them
        // into the constants above.
        $options = (new ArgumentParser())->parseCommandArguments([
            ArgumentNames::CUSTOMER_ID => GetOpt::REQUIRED_ARGUMENT,
            ArgumentNames::CAMPAIGN_ID => GetOpt::REQUIRED_ARGUMENT
        ]);

        // Generate a refreshable OAuth2 credential for authentication.
        $oAuth2Credential = (new OAuth2TokenBuilder())->fromFile()->build();

        // Construct a Google Ads client configured from a properties file and the
        // OAuth2 credentials above.
        $googleAdsClient = (new GoogleAdsClientBuilder())->fromFile()
            ->withOAuth2Credential($oAuth2Credential)
            ->build();

        try {
            self::runExample(
                $googleAdsClient,
                $options[ArgumentNames::CUSTOMER_ID] ?: self::CUSTOMER_ID,
                $options[ArgumentNames::CAMPAIGN_ID] ?: self::CAMPAIGN_ID
            );
        } catch (GoogleAdsException $googleAdsException) {
            printf(
                "Request with ID '%s' has failed.%sGoogle Ads failure details:%s",
                $googleAdsException->getRequestId(),
                PHP_EOL,
                PHP_EOL
            );
            foreach ($googleAdsException->getGoogleAdsFailure()->getErrors() as $error) {
                /** @var GoogleAdsError $error */
                printf(
                    "\t%s: %s%s",
                    $error->getErrorCode()->getErrorCode(),
                    $error->getMessage(),
                    PHP_EOL
                );
            }
            exit(1);
        } catch (ApiException $apiException) {
            printf(
                "ApiException was thrown with message '%s'.%s",
                $apiException->getMessage(),
                PHP_EOL
            );
            exit(1);
        }
    }

    /**
     * Runs the example.
     *
     * @param GoogleAdsClient $googleAdsClient the Google Ads API client
     * @param int $customerId the customer ID
     * @param int $campaignId the ID of the campaign
     */
    public static function runExample(
        GoogleAdsClient $googleAdsClient,
        int $customerId,
        int $campaignId
    ) {
        // Create shared negative keyword set.
        $sharedSet = new SharedSet([
            'name' => 'API Negative keyword list - ' . Helper::getPrintableDatetime(),
            'type' => SharedSetType::NEGATIVE_KEYWORDS,
        ]);

        $sharedSetOperation = new SharedSetOperation();
        $sharedSetOperation->setCreate($sharedSet);

        $sharedSetServiceClient = $googleAdsClient->getSharedSetServiceClient();
        $response = $sharedSetServiceClient->mutateSharedSets(MutateSharedSetsRequest::build(
            $customerId,
            [$sharedSetOperation]
        ));

        $sharedSetResourceName = $response->getResults()[0]->getResourceName();
        print 'Created shared set ' . $sharedSetResourceName . PHP_EOL;

        // Creates shared set criteria.
        $sharedCriterionOperations = [];
        // Keywords to create a shared set of.
        $keywords = ['mars cruise', 'mars hotels'];
        foreach ($keywords as $keyword) {
            $sharedCriterion = new SharedCriterion([
                'keyword' => new KeywordInfo([
                    'text' => $keyword,
                    'match_type' => KeywordMatchType::BROAD
                ]),
                'shared_set' => $sharedSetResourceName
            ]);

            $sharedCriterionOperation = new SharedCriterionOperation();
            $sharedCriterionOperation->setCreate($sharedCriterion);
            $sharedCriterionOperations[] = $sharedCriterionOperation;
        }

        $sharedCriterionServiceClient = $googleAdsClient->getSharedCriterionServiceClient();
        $response = $sharedCriterionServiceClient->mutateSharedCriteria(
            MutateSharedCriteriaRequest::build($customerId, $sharedCriterionOperations)
        );

        printf("Added %d shared criteria:%s", $response->getResults()->count(), PHP_EOL);
        foreach ($response->getResults() as $addedSharedCriterion) {
            /** @var SharedCriterion $addedSharedCriterion */
            print "\t" . $addedSharedCriterion->getResourceName() . PHP_EOL;
        }

        // Creates campaign shared set.
        $campaignSharedSet = new CampaignSharedSet([
            'campaign' => ResourceNames::forCampaign($customerId, $campaignId),
            'shared_set' => $sharedSetResourceName
        ]);

        $campaignSharedSetOperation = new CampaignSharedSetOperation();
        $campaignSharedSetOperation->setCreate($campaignSharedSet);

        $campaignSharedSetServiceClient = $googleAdsClient->getCampaignSharedSetServiceClient();
        $response = $campaignSharedSetServiceClient->mutateCampaignSharedSets(
            MutateCampaignSharedSetsRequest::build($customerId, [$campaignSharedSetOperation])
        );

        print 'Created campaign shared set: ' . $response->getResults()[0]->getResourceName()
            . PHP_EOL;
    }
}

CreateAndAttachSharedKeywordSet::main();

CreateAndAttachSharedKeywordSet.php

Python

#!/usr/bin/env python
# Copyright 2018 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
"""Demonstrates how to create a shared list of negative broad match keywords.

Note that the keywords will be attached to the specified campaign.
"""


import argparse
import sys
from typing import List
import uuid

from google.ads.googleads.client import GoogleAdsClient
from google.ads.googleads.errors import GoogleAdsException
from google.ads.googleads.v23.errors.types.errors import GoogleAdsError
from google.ads.googleads.v23.resources.types.campaign_shared_set import (
    CampaignSharedSet,
)
from google.ads.googleads.v23.resources.types.shared_criterion import (
    SharedCriterion,
)
from google.ads.googleads.v23.resources.types.shared_set import SharedSet
from google.ads.googleads.v23.services.services.campaign_service import (
    CampaignServiceClient,
)
from google.ads.googleads.v23.services.services.campaign_shared_set_service import (
    CampaignSharedSetServiceClient,
)
from google.ads.googleads.v23.services.types.campaign_shared_set_service import (
    CampaignSharedSetOperation,
    MutateCampaignSharedSetsResponse,
)
from google.ads.googleads.v23.services.services.shared_criterion_service import (
    SharedCriterionServiceClient,
)
from google.ads.googleads.v23.services.services.shared_set_service import (
    SharedSetServiceClient,
)
from google.ads.googleads.v23.services.types.shared_criterion_service import (
    MutateSharedCriteriaResponse,
    MutateSharedCriterionResult,
    SharedCriterionOperation,
)
from google.ads.googleads.v23.services.types.shared_set_service import (
    MutateSharedSetsResponse,
    SharedSetOperation,
)


def main(client: GoogleAdsClient, customer_id: str, campaign_id: str) -> None:
    campaign_service: CampaignServiceClient = client.get_service(
        "CampaignService"
    )
    shared_set_service: SharedSetServiceClient = client.get_service(
        "SharedSetService"
    )
    shared_criterion_service: SharedCriterionServiceClient = client.get_service(
        "SharedCriterionService"
    )
    campaign_shared_set_service: CampaignSharedSetServiceClient = (
        client.get_service("CampaignSharedSetService")
    )

    # Create shared negative keyword set.
    shared_set_operation: SharedSetOperation = client.get_type(
        "SharedSetOperation"
    )
    shared_set: SharedSet = shared_set_operation.create
    shared_set.name = f"API Negative keyword list - {uuid.uuid4()}"
    shared_set.type_ = client.enums.SharedSetTypeEnum.NEGATIVE_KEYWORDS

    try:
        shared_set_response: MutateSharedSetsResponse = (
            shared_set_service.mutate_shared_sets(
                customer_id=customer_id, operations=[shared_set_operation]
            )
        )
        shared_set_resource_name: str = shared_set_response.results[
            0
        ].resource_name

        print(f'Created shared set "{shared_set_resource_name}".')
    except GoogleAdsException as ex:
        handle_googleads_exception(ex)

    # Keywords to create a shared set of.
    keywords: List[str] = ["mars cruise", "mars hotels"]
    shared_criteria_operations: List[SharedCriterionOperation] = []
    for keyword in keywords:
        shared_criterion_operation: SharedCriterionOperation = client.get_type(
            "SharedCriterionOperation"
        )
        shared_criterion: SharedCriterion = shared_criterion_operation.create
        shared_criterion.keyword.text = keyword
        shared_criterion.keyword.match_type = (
            client.enums.KeywordMatchTypeEnum.BROAD
        )
        shared_criterion.shared_set = shared_set_resource_name
        shared_criteria_operations.append(shared_criterion_operation)
    try:
        response: MutateSharedCriteriaResponse = (
            shared_criterion_service.mutate_shared_criteria(
                customer_id=customer_id, operations=shared_criteria_operations
            )
        )

        shared_criterion_result: MutateSharedCriterionResult
        for shared_criterion_result in response.results:
            print(
                "Created shared criterion "
                f'"{shared_criterion_result.resource_name}".'
            )
    except GoogleAdsException as ex:
        handle_googleads_exception(ex)

    campaign_set_operation: CampaignSharedSetOperation = client.get_type(
        "CampaignSharedSetOperation"
    )
    campaign_set: CampaignSharedSet = campaign_set_operation.create
    campaign_set.campaign = campaign_service.campaign_path(
        customer_id, campaign_id
    )
    campaign_set.shared_set = shared_set_resource_name

    try:
        campaign_shared_set_response: MutateCampaignSharedSetsResponse = (
            campaign_shared_set_service.mutate_campaign_shared_sets(
                customer_id=customer_id, operations=[campaign_set_operation]
            )
        )

        print(
            "Created campaign shared set "
            f'"{campaign_shared_set_response.results[0].resource_name}".'
        )
    except GoogleAdsException as ex:
        handle_googleads_exception(ex)


def handle_googleads_exception(exception: GoogleAdsException) -> None:
    print(
        f'Request with ID "{exception.request_id}" failed with status '
        f'"{exception.error.code().name}" and includes the following errors:'
    )
    error: GoogleAdsError
    for error in exception.failure.errors:
        print(f'\tError with message "{error.message}".')
        if error.location:
            for field_path_element in error.location.field_path_elements:
                print(f"\t\tOn field: {field_path_element.field_name}")
    sys.exit(1)


if __name__ == "__main__":
    parser = argparse.ArgumentParser(
        description=(
            "Adds a list of negative broad match keywords to the "
            "provided campaign, for the specified customer."
        )
    )
    # The following argument(s) should be provided to run the example.
    parser.add_argument(
        "-c",
        "--customer_id",
        type=str,
        required=True,
        help="The Google Ads customer ID.",
    )
    parser.add_argument(
        "-i", "--campaign_id", type=str, required=True, help="The campaign ID."
    )
    args = parser.parse_args()

    # GoogleAdsClient will read the google-ads.yaml configuration file in the
    # home directory if none is specified.
    googleads_client: GoogleAdsClient = GoogleAdsClient.load_from_storage(
        version="v23"
    )

    main(googleads_client, args.customer_id, args.campaign_id)

create_and_attach_shared_keyword_set.py

Ruby

#!/usr/bin/env ruby
# Encoding: utf-8
#
# Copyright 2018 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example creates a shared list of negative broad match keywords. It then
# attaches them to a campaign.

require "optparse"
require "google/ads/google_ads"
require "date"

def create_and_attach_shared_keyword_set(customer_id, campaign_id)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters

  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  # Keywords to create a shared set of.
  keywords = ["mars cruise", "mars hotels"]

  # Create shared negative keyword set.
  shared_set = client.resource.shared_set do |ss|
    ss.name = "API Negative keyword list - #{(Time.new.to_f * 1000).to_i}"
    ss.type = :NEGATIVE_KEYWORDS
  end

  operation = client.operation.create_resource.shared_set(shared_set)

  response = client.service.shared_set.mutate_shared_sets(
    customer_id: customer_id,
    operations: [operation],
  )

  shared_set_resource_name = response.results.first.resource_name
  puts "Created shared set #{shared_set_resource_name}"

  shared_criteria = keywords.map do |keyword|
    client.resource.shared_criterion do |sc|
      sc.keyword = client.resource.keyword_info do |kw|
        kw.text = keyword
        kw.match_type = :BROAD
      end
      sc.shared_set = shared_set_resource_name
    end
  end

  operations = shared_criteria.map do |criterion|
    client.operation.create_resource.shared_criterion(criterion)
  end

  response = client.service.shared_criterion.mutate_shared_criteria(
    customer_id: customer_id,
    operations: operations,
  )

  response.results.each do |result|
    puts "Created shared criterion #{result.resource_name}"
  end

  campaign_set = client.resource.campaign_shared_set do |css|
    css.campaign = client.path.campaign(customer_id, campaign_id)
    css.shared_set = shared_set_resource_name
  end

  operation = client.operation.create_resource.campaign_shared_set(campaign_set)

  response = client.service.campaign_shared_set.mutate_campaign_shared_sets(
    customer_id: customer_id,
    operations: [operation],
  )

  puts "Created campaign shared set #{response.results.first.resource_name}"
end

if __FILE__ == $PROGRAM_NAME
  options = {}
  # The following parameter(s) should be provided to run the example. You can
  # either specify these by changing the INSERT_XXX_ID_HERE values below, or on
  # the command line.
  #
  # Parameters passed on the command line will override any parameters set in
  # code.
  #
  # Running the example with -h will print the command line usage.
  options[:customer_id] = 'INSERT_CUSTOMER_ID_HERE'
  options[:campaign_id] = 'INSERT_CAMPAIGN_ID_HERE'

  OptionParser.new do |opts|
    opts.banner = sprintf('Usage: ruby %s [options]', File.basename(__FILE__))

    opts.separator ''
    opts.separator 'Options:'

    opts.on('-C', '--customer-id CUSTOMER-ID', String, 'Customer ID') do |v|
      options[:customer_id] = v
    end

    opts.on('-c', '--campaign-id CAMPAIGN-ID', String, 'Campaign ID') do |v|
      options[:campaign_id] = v
    end

    opts.separator ''
    opts.separator 'Help:'

    opts.on_tail('-h', '--help', 'Show this message') do
      puts opts
      exit
    end
  end.parse!

  begin
    create_and_attach_shared_keyword_set(options.fetch(:customer_id).tr("-", ""),
        options[:campaign_id])
  rescue Google::Ads::GoogleAds::Errors::GoogleAdsError => e
    e.failure.errors.each do |error|
      STDERR.printf("Error with message: %s\n", error.message)
      if error.location
        error.location.field_path_elements.each do |field_path_element|
          STDERR.printf("\tOn field: %s\n", field_path_element.field_name)
        end
      end
      error.error_code.to_h.each do |k, v|
        next if v == :UNSPECIFIED
        STDERR.printf("\tType: %s\n\tCode: %s\n", k, v)
      end
    end
    raise
  end
end

create_and_attach_shared_keyword_set.rb

Perl

#!/usr/bin/perl -w
#
# Copyright 2019, Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     http://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example creates a shared list of negative broad match keywords. It then
# attaches them to a campaign.

use strict;
use warnings;
use utf8;

use FindBin qw($Bin);
use lib "$Bin/../../lib";
use Google::Ads::GoogleAds::Client;
use Google::Ads::GoogleAds::Utils::GoogleAdsHelper;
use Google::Ads::GoogleAds::V23::Resources::SharedSet;
use Google::Ads::GoogleAds::V23::Resources::SharedCriterion;
use Google::Ads::GoogleAds::V23::Resources::CampaignSharedSet;
use Google::Ads::GoogleAds::V23::Common::KeywordInfo;
use Google::Ads::GoogleAds::V23::Enums::SharedSetTypeEnum qw(NEGATIVE_KEYWORDS);
use Google::Ads::GoogleAds::V23::Enums::KeywordMatchTypeEnum qw(BROAD);
use Google::Ads::GoogleAds::V23::Services::SharedSetService::SharedSetOperation;
use
  Google::Ads::GoogleAds::V23::Services::SharedCriterionService::SharedCriterionOperation;
use
  Google::Ads::GoogleAds::V23::Services::CampaignSharedSetService::CampaignSharedSetOperation;
use Google::Ads::GoogleAds::V23::Utils::ResourceNames;

use Getopt::Long qw(:config auto_help);
use Pod::Usage;
use Cwd          qw(abs_path);
use Data::Uniqid qw(uniqid);

# The following parameter(s) should be provided to run the example. You can
# either specify these by changing the INSERT_XXX_ID_HERE values below, or on
# the command line.
#
# Parameters passed on the command line will override any parameters set in
# code.
#
# Running the example with -h will print the command line usage.
my $customer_id = "INSERT_CUSTOMER_ID_HERE";
my $campaign_id = "INSERT_CAMPAIGN_ID_HERE";

sub create_and_attach_shared_keyword_set {
  my ($api_client, $customer_id, $campaign_id) = @_;

  # Create shared negative keyword set.
  my $shared_set = Google::Ads::GoogleAds::V23::Resources::SharedSet->new({
    name => "API Negative keyword list - " . uniqid(),
    type => NEGATIVE_KEYWORDS
  });

  my $shared_set_operation =
    Google::Ads::GoogleAds::V23::Services::SharedSetService::SharedSetOperation
    ->new({
      create => $shared_set
    });

  my $shared_sets_response = $api_client->SharedSetService()->mutate({
      customerId => $customer_id,
      operations => [$shared_set_operation]});

  my $shared_set_resource_name =
    $shared_sets_response->{results}[0]{resourceName};
  printf "Created shared set: '%s'.\n", $shared_set_resource_name;

  # Create shared set criterion.
  my $shared_criterion_operations = [];
  # Keywords to create a shared set of.
  my $keywords = ['mars cruise', 'mars hotels'];
  foreach my $keyword (@$keywords) {
    my $shared_criterion =
      Google::Ads::GoogleAds::V23::Resources::SharedCriterion->new({
        keyword => Google::Ads::GoogleAds::V23::Common::KeywordInfo->new({
            text      => $keyword,
            matchType => BROAD
          }
        ),
        sharedSet => $shared_set_resource_name
      });

    my $shared_criterion_operation =
      Google::Ads::GoogleAds::V23::Services::SharedCriterionService::SharedCriterionOperation
      ->new({
        create => $shared_criterion
      });
    push @$shared_criterion_operations, $shared_criterion_operation;
  }

  my $shared_criteria_response = $api_client->SharedCriterionService()->mutate({
    customerId => $customer_id,
    operations => $shared_criterion_operations
  });

  my $shared_criterion_results = $shared_criteria_response->{results};
  printf "Added %d shared criterion:\n", scalar @$shared_criterion_results;
  foreach my $shared_criterion_result (@$shared_criterion_results) {
    printf "\t%s\n", $shared_criterion_result->{resourceName};
  }

  # Create campaign shared set.
  my $campaign_shared_set =
    Google::Ads::GoogleAds::V23::Resources::CampaignSharedSet->new({
      campaign => Google::Ads::GoogleAds::V23::Utils::ResourceNames::campaign(
        $customer_id, $campaign_id
      ),
      sharedSet => $shared_set_resource_name
    });

  my $campaign_shared_set_operation =
    Google::Ads::GoogleAds::V23::Services::CampaignSharedSetService::CampaignSharedSetOperation
    ->new({
      create => $campaign_shared_set
    });

  my $campaign_shared_sets_response =
    $api_client->CampaignSharedSetService()->mutate({
      customerId => $customer_id,
      operations => [$campaign_shared_set_operation]});

  printf "Created campaign shared set: '%s'.\n",
    $campaign_shared_sets_response->{results}[0]{resourceName};
  return 1;
}

# Don't run the example if the file is being included.
if (abs_path($0) ne abs_path(__FILE__)) {
  return 1;
}

# Get Google Ads Client, credentials will be read from ~/googleads.properties.
my $api_client = Google::Ads::GoogleAds::Client->new();

# By default examples are set to die on any server returned fault.
$api_client->set_die_on_faults(1);

# Parameters passed on the command line will override any parameters set in code.
GetOptions("customer_id=s" => \$customer_id, "campaign_id=i" => \$campaign_id);

# Print the help message if the parameters are not initialized in the code nor
# in the command line.
pod2usage(2) if not check_params($customer_id, $campaign_id);

# Call the example.
create_and_attach_shared_keyword_set($api_client, $customer_id =~ s/-//gr,
  $campaign_id);

=pod

=head1 NAME

create_and_attach_shared_keyword_set

=head1 DESCRIPTION

This example creates a shared list of negative broad match keywords. It then attaches
them to a campaign.

=head1 SYNOPSIS

create_and_attach_shared_keyword_set.pl [options]

    -help                       Show the help message.
    -customer_id                The Google Ads customer ID.
    -campaign_id                The campaign ID.

=cut

create_and_attach_shared_keyword_set.pl

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