Grupos de produtos anunciados para o varejo

Os grupos de produtos anunciados são usados em campanhas de varejo Performance Max para especificar quais produtos incluir ou excluir em cada grupo de recursos. Assim, os grupos de listagem são aplicados no nível AssetGroup usando objetos AssetGroupListingGroupFilter. Isso é semelhante a outros tipos de campanhas de varejo em que os grupos de produtos são aplicados no nível AdGroup.

Todos os grupos de recursos em campanhas Performance Max de varejo exigem uma árvore de partição de produto válida composta por objetos AssetGroupListingGroupFilter. Você pode usar uma única árvore de nós que inclua todos os produtos na conta do Merchant Center para atender a esse requisito.

Dica: confira como criar árvores de particionamento de produtos usando filtros de grupos de produtos anunciados com o guia interativo para campanhas Performance Max.

Isso é chamado de grupos de produtos na interface. É possível agrupar usando várias dimensões, o que permite incluir ou excluir produtos.

Considere a árvore abaixo, em que, no primeiro nível, os produtos foram divididos por condição em "Novo", "Usado" e "Outros". No segundo nível, os produtos em outras condições foram divididos por marca, como "CoolBrand", "CheapBrand" e outras marcas.

Cada nó na árvore é uma subdivisão ou uma unidade, conforme definido por ListingGroupType. Uma subdivisão apresenta um novo nível na árvore, enquanto as unidades são folhas da árvore. Cada subdivisão precisa ser sempre particionada completamente, portanto, ela precisa conter um nó que represente Outros. No exemplo, os nós raiz e Condição do produto: (Outro) são subdivisões. Essa estrutura de árvore com subdivisões e unidades permite definir lances no nível da unidade e também garante que cada produto se encaixe em um e apenas um nó de unidade na árvore.

Os nós são objetos da classe ListingGroupInfo, que contém o campo ListingGroupType, que indica se os nós são unidades ou subdivisões. Definir ListingGroupInfo como listing_group de AdGroupCriterion vai vincular o AdGroup.

É necessário ter pelo menos um nó de unidade para que uma árvore seja válida. Essa unidade pode ser o nó raiz, que se torna a divisão "Todos os produtos". Os anúncios não serão veiculados até que você crie uma árvore de grupos de listagens válida.

Grupos de produtos anunciados das campanhas Performance Max

Os grupos de produtos anunciados nas campanhas Performance Max funcionam melhor quando segmentam grupos de produtos. Portanto, essa opção é preferível à segmentação de produtos individuais por ID do item. É possível usar diferentes dimensões, como rótulos personalizados ou marca, no seu feed de produtos para agrupar itens.

Importante :os grupos de produtos anunciados das campanhas Performance Max para varejo são diferentes das campanhas padrão do Shopping. Os filtros de grupo de produtos anunciados não são usados para definir lances (como nas campanhas padrão do Shopping), mas para incluir ou excluir um conjunto de produtos.

Exemplo de código

Java

/**
 * Runs the example.
 *
 * @param googleAdsClient the Google Ads API client.
 * @param customerId the client customer ID.
 * @param assetGroupId the asset group id for the Performance Max campaign.
 * @param replaceExistingTree option to remove existing product tree from the passed in asset
 *     group.
 * @throws GoogleAdsException if an API request failed with one or more service errors.
 */
private void runExample(
    GoogleAdsClient googleAdsClient,
    long customerId,
    long assetGroupId,
    boolean replaceExistingTree)
    throws Exception {
  String assetGroupResourceName = ResourceNames.assetGroup(customerId, assetGroupId);

  List<MutateOperation> operations = new ArrayList<>();

  if (replaceExistingTree) {
    List<AssetGroupListingGroupFilter> existingListingGroupFilters =
        getAllExistingListingGroupFilterAssetsInAssetGroup(
            googleAdsClient, customerId, assetGroupResourceName);

    if (!existingListingGroupFilters.isEmpty()) {
      // A special factory object that ensures the creation of remove operations in the
      // correct order (child listing group filters must be removed before their parents).
      AssetGroupListingGroupFilterRemoveOperationFactory removeOperationFactory =
          new AssetGroupListingGroupFilterRemoveOperationFactory(existingListingGroupFilters);

      operations.addAll(removeOperationFactory.removeAll());
    }
  }

  // Uses a factory to create all the MutateOperations that manipulate a specific
  // AssetGroup for a specific customer. The operations returned by the factory's methods
  // are used to construct a new tree of filters. These filters can have parent-child
  // relationships, and also include a special root that includes all children.
  //
  // When creating these filters, temporary IDs are used to create the hierarchy between
  // each of the nodes in the tree, beginning with the root listing group filter.
  //
  // The factory created below is specific to a customerId and assetGroupId.
  AssetGroupListingGroupFilterCreateOperationFactory createOperationFactory =
      new AssetGroupListingGroupFilterCreateOperationFactory(
          customerId, assetGroupId, TEMPORARY_ID_LISTING_GROUP_ROOT);

  // Creates the operation to add the root node of the tree.
  operations.add(createOperationFactory.createRoot());

  // Creates an operation to add a leaf node for new products.
  ListingGroupFilterDimension newProductDimension =
      ListingGroupFilterDimension.newBuilder()
          .setProductCondition(
              ProductCondition.newBuilder()
                  .setCondition(ListingGroupFilterProductCondition.NEW)
                  .build())
          .build();
  operations.add(
      createOperationFactory.createUnit(
          TEMPORARY_ID_LISTING_GROUP_ROOT, createOperationFactory.nextId(), newProductDimension));

  // Creates an operation to add a leaf node for used products.
  ListingGroupFilterDimension usedProductDimension =
      ListingGroupFilterDimension.newBuilder()
          .setProductCondition(
              ProductCondition.newBuilder()
                  .setCondition(ListingGroupFilterProductCondition.USED)
                  .build())
          .build();
  operations.add(
      createOperationFactory.createUnit(
          TEMPORARY_ID_LISTING_GROUP_ROOT,
          createOperationFactory.nextId(),
          usedProductDimension));

  // This represents the ID of the "other" category in the ProductCondition subdivision. This ID
  // is saved because the node with this ID will be further partitioned, and this ID will serve as
  // the parent ID for subsequent child nodes of the "other" category.
  long otherSubdivisionId = createOperationFactory.nextId();

  // Creates an operation to add a subdivision node for other products in the ProductCondition
  // subdivision.
  ListingGroupFilterDimension otherProductDimension =
      ListingGroupFilterDimension.newBuilder()
          .setProductCondition(ProductCondition.newBuilder().build())
          .build();
  operations.add(
      // Calls createSubdivision because this listing group will have children.
      createOperationFactory.createSubdivision(
          TEMPORARY_ID_LISTING_GROUP_ROOT, otherSubdivisionId, otherProductDimension));

  // Creates an operation to add a leaf node for products with the brand "CoolBrand".
  ListingGroupFilterDimension coolBrandProductDimension =
      ListingGroupFilterDimension.newBuilder()
          .setProductBrand(ProductBrand.newBuilder().setValue("CoolBrand").build())
          .build();
  operations.add(
      createOperationFactory.createUnit(
          otherSubdivisionId, createOperationFactory.nextId(), coolBrandProductDimension));

  // Creates an operation to add a leaf node for products with the brand "CheapBrand".
  ListingGroupFilterDimension cheapBrandProductDimension =
      ListingGroupFilterDimension.newBuilder()
          .setProductBrand(ProductBrand.newBuilder().setValue("CheapBrand").build())
          .build();
  operations.add(
      createOperationFactory.createUnit(
          otherSubdivisionId, createOperationFactory.nextId(), cheapBrandProductDimension));

  // Creates an operation to add a leaf node for other products in the ProductBrand subdivision.
  ListingGroupFilterDimension otherBrandProductDimension =
      ListingGroupFilterDimension.newBuilder()
          .setProductBrand(ProductBrand.newBuilder().build())
          .build();
  operations.add(
      createOperationFactory.createUnit(
          otherSubdivisionId, createOperationFactory.nextId(), otherBrandProductDimension));

  try (GoogleAdsServiceClient googleAdsServiceClient =
      googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
    MutateGoogleAdsRequest request =
        MutateGoogleAdsRequest.newBuilder()
            .setCustomerId(Long.toString(customerId))
            .addAllMutateOperations(operations)
            .build();
    MutateGoogleAdsResponse response = googleAdsServiceClient.mutate(request);
    printResponseDetails(request, response);
  }
}
AddPerformanceMaxProductListingGroupTree.java
      

C#

/// <summary>
/// Runs the code example.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="assetGroupId">The asset group id for the Performance Max campaign.</param>
/// <param name="replaceExistingTree">Option to remove existing product tree
/// from the passed in asset group.</param>
public void Run(
    GoogleAdsClient client,
    long customerId,
    long assetGroupId,
    bool replaceExistingTree)
{
    GoogleAdsServiceClient googleAdsServiceClient =
        client.GetService(Services.V19.GoogleAdsService);

    string assetGroupResourceName = ResourceNames.AssetGroup(customerId, assetGroupId);

    // We use a factory to create all the MutateOperations that manipulate a specific
    // AssetGroup for a specific customer. The operations returned by the factory's methods
    // are used to optionally remove all AssetGroupListingGroupFilters from the tree, and
    // then to construct a new tree of filters. These filters can have a parent-child
    // relationship, and also include a special root that includes all children.
    //
    // When creating these filters, we use temporary IDs to create the hierarchy between
    // the root listing group filter, and the subdivisions and leave nodes beneath that.
    //
    // The factory specific to a customerId and assetGroupId is created below.
    AssetGroupListingGroupFilterCreateOperationFactory createOperationFactory =
        new AssetGroupListingGroupFilterCreateOperationFactory(
            customerId,
            assetGroupId,
            TEMPORARY_ID_LISTING_GROUP_ROOT
        );

    MutateGoogleAdsRequest request = new MutateGoogleAdsRequest
    {
        CustomerId = customerId.ToString()
    };

    if (replaceExistingTree)
    {
        List<AssetGroupListingGroupFilter> existingListingGroupFilters =
            GetAllExistingListingGroupFilterAssetsInAssetGroup(
                client,
                customerId,
                assetGroupResourceName
            );

        if (existingListingGroupFilters.Count > 0)
        {
            // A special factory object that ensures the creation of remove operations in the
            // correct order (child listing group filters must be removed before their parents).
            AssetGroupListingGroupFilterRemoveOperationFactory removeOperationFactory =
                new AssetGroupListingGroupFilterRemoveOperationFactory(
                    existingListingGroupFilters
                );

            request.MutateOperations.AddRange(removeOperationFactory.RemoveAll());
        }
    }

    request.MutateOperations.Add(createOperationFactory.CreateRoot());

    request.MutateOperations.Add(
        createOperationFactory.CreateUnit(
            TEMPORARY_ID_LISTING_GROUP_ROOT,
            createOperationFactory.NextId(),
            new ListingGroupFilterDimension()
            {
                ProductCondition = new ListingGroupFilterDimension.Types.ProductCondition()
                {
                    Condition = ListingGroupFilterProductCondition.New
                }
            }
        )
    );

    request.MutateOperations.Add(
        createOperationFactory.CreateUnit(
            TEMPORARY_ID_LISTING_GROUP_ROOT,
            createOperationFactory.NextId(),
            new ListingGroupFilterDimension()
            {
                ProductCondition = new ListingGroupFilterDimension.Types.ProductCondition()
                {
                    Condition = ListingGroupFilterProductCondition.Used
                }
            }
        )
    );

    // We save this ID because create child nodes underneath it.
    long subdivisionIdConditionOther = createOperationFactory.NextId();

    request.MutateOperations.Add(
        // We're calling CreateSubdivision because this listing group will have children.
        createOperationFactory.CreateSubdivision(
            TEMPORARY_ID_LISTING_GROUP_ROOT,
            subdivisionIdConditionOther,
            new ListingGroupFilterDimension()
            {
                // All sibling nodes must have the same dimension type. We use an empty
                // ProductCondition to indicate that this is an "Other" partition.
                ProductCondition = new ListingGroupFilterDimension.Types.ProductCondition()
            }
        )
    );

    request.MutateOperations.Add(
        createOperationFactory.CreateUnit(
            subdivisionIdConditionOther,
            createOperationFactory.NextId(),
            new ListingGroupFilterDimension()
            {
                ProductBrand = new ProductBrand()
                {
                    Value = "CoolBrand"
                }
            }
        )
    );

    request.MutateOperations.Add(
        createOperationFactory.CreateUnit(
            subdivisionIdConditionOther,
            createOperationFactory.NextId(),
            new ListingGroupFilterDimension()
            {
                ProductBrand = new ProductBrand()
                {
                    Value = "CheapBrand"
                }
            }
        )
    );

    request.MutateOperations.Add(
        createOperationFactory.CreateUnit(
            subdivisionIdConditionOther,
            createOperationFactory.NextId(),
            new ListingGroupFilterDimension()
            {
                ProductBrand = new ProductBrand()
            }
        )
    );

    MutateGoogleAdsResponse response = googleAdsServiceClient.Mutate(request);

    PrintResponseDetails(request, response);
}
AddPerformanceMaxProductListingGroupTree.cs
      

PHP

/**
 * Runs the example.
 *
 * @param GoogleAdsClient $googleAdsClient the Google Ads API client
 * @param int $customerId the customer ID
 * @param int $assetGroupId the asset group ID
 * @param bool $replaceExistingTree true if it should replace the existing listing group
 *     tree on the asset group
 */
public static function runExample(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $assetGroupId,
    bool $replaceExistingTree
) {
    // We create all the mutate operations that manipulate a specific asset group for a specific
    // customer. The operations are used to optionally remove all asset group listing group
    // filters from the tree, and then to construct a new tree of filters. These filters can
    // have a parent-child relationship, and also include a special root that includes all
    // children.
    //
    // When creating these filters, we use temporary IDs to create the hierarchy between
    // the root listing group filter, and the subdivisions and leave nodes beneath that.
    $mutateOperations = [];
    if ($replaceExistingTree === true) {
        $existingListingGroupFilters = self::getAllExistingListingGroupFilterAssetsInAssetGroup(
            $googleAdsClient,
            $customerId,
            ResourceNames::forAssetGroup($customerId, $assetGroupId)
        );
        if (count($existingListingGroupFilters) > 0) {
            $mutateOperations = array_merge(
                $mutateOperations,
                // Ensures the creation of remove operations in the correct order (child listing
                // group filters must be removed before their parents).
                self::createMutateOperationsForRemovingListingGroupFiltersTree(
                    $existingListingGroupFilters
                )
            );
        }
    }

    $mutateOperations[] = self::createMutateOperationForRoot(
        $customerId,
        $assetGroupId,
        self::LISTING_GROUP_ROOT_TEMPORARY_ID
    );

    // The temporary ID to be used for creating subdivisions and units.
    static $tempId = self::LISTING_GROUP_ROOT_TEMPORARY_ID - 1;

    $mutateOperations[] = self::createMutateOperationForUnit(
        $customerId,
        $assetGroupId,
        $tempId--,
        self::LISTING_GROUP_ROOT_TEMPORARY_ID,
        new ListingGroupFilterDimension([
            'product_condition' => new ProductCondition([
                'condition' => ListingGroupFilterProductCondition::PBNEW
            ])
        ])
    );

    $mutateOperations[] = self::createMutateOperationForUnit(
        $customerId,
        $assetGroupId,
        $tempId--,
        self::LISTING_GROUP_ROOT_TEMPORARY_ID,
        new ListingGroupFilterDimension([
            'product_condition' => new ProductCondition([
                'condition' => ListingGroupFilterProductCondition::USED
            ])
        ])
    );

    // We save this ID to create child nodes underneath it.
    $conditionOtherSubdivisionId = $tempId--;

    // We're calling createMutateOperationForSubdivision() because this listing group will
    // have children.
    $mutateOperations[] = self::createMutateOperationForSubdivision(
        $customerId,
        $assetGroupId,
        $conditionOtherSubdivisionId,
        self::LISTING_GROUP_ROOT_TEMPORARY_ID,
        new ListingGroupFilterDimension([
            // All sibling nodes must have the same dimension type. We use an empty
            // ProductCondition to indicate that this is an "Other" partition.
            'product_condition' => new ProductCondition()
        ])
    );

    $mutateOperations[] = self::createMutateOperationForUnit(
        $customerId,
        $assetGroupId,
        $tempId--,
        $conditionOtherSubdivisionId,
        new ListingGroupFilterDimension(
            ['product_brand' => new ProductBrand(['value' => 'CoolBrand'])]
        )
    );

    $mutateOperations[] = self::createMutateOperationForUnit(
        $customerId,
        $assetGroupId,
        $tempId--,
        $conditionOtherSubdivisionId,
        new ListingGroupFilterDimension([
            'product_brand' => new ProductBrand(['value' => 'CheapBrand'])
        ])
    );

    $mutateOperations[] = self::createMutateOperationForUnit(
        $customerId,
        $assetGroupId,
        $tempId--,
        $conditionOtherSubdivisionId,
        // All other product brands.
        new ListingGroupFilterDimension(['product_brand' => new ProductBrand()])
    );

    // Issues a mutate request to create everything and prints its information.
    $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
    $response = $googleAdsServiceClient->mutate(
        MutateGoogleAdsRequest::build($customerId, $mutateOperations)
    );

    self::printResponseDetails($mutateOperations, $response);
}
AddPerformanceMaxProductListingGroupTree.php
      

Python

def main(client, customer_id, asset_group_id, replace_existing_tree):
    """The main method that creates all necessary entities for the example.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        asset_group_id: the asset group id for the Performance Max campaign.
        replace_existing_tree: option to remove existing product tree from the
            passed in asset group.
    """
    googleads_service = client.get_service("GoogleAdsService")
    asset_group_resource_name = googleads_service.asset_group_path(
        customer_id, asset_group_id
    )
    operations = []

    if replace_existing_tree:
        # Retrieve a list of existing AssetGroupListingGroupFilters
        existing_listing_group_filters = (
            get_all_existing_listing_group_filter_assets_in_asset_group(
                client, customer_id, asset_group_resource_name
            )
        )

        # If present, create MutateOperations to remove each
        # AssetGroupListingGroupFilter and add them to the list of operations.
        if existing_listing_group_filters:
            remove_operation_factory = (
                AssetGroupListingGroupFilterRemoveOperationFactory(
                    client, existing_listing_group_filters
                )
            )
            operations.extend(remove_operation_factory.remove_all())

    create_operation_factory = (
        AssetGroupListingGroupFilterCreateOperationFactory(
            client,
            customer_id,
            asset_group_id,
            _TEMPORARY_ID_LISTING_GROUP_ROOT,
        )
    )

    operations.append(create_operation_factory.create_root())

    new_dimension = client.get_type("ListingGroupFilterDimension")
    new_dimension.product_condition.condition = (
        client.enums.ListingGroupFilterProductConditionEnum.NEW
    )
    operations.append(
        create_operation_factory.create_unit(
            _TEMPORARY_ID_LISTING_GROUP_ROOT,
            create_operation_factory.next_id(),
            new_dimension,
        )
    )

    used_dimension = client.get_type("ListingGroupFilterDimension")
    used_dimension.product_condition.condition = (
        client.enums.ListingGroupFilterProductConditionEnum.USED
    )
    operations.append(
        create_operation_factory.create_unit(
            _TEMPORARY_ID_LISTING_GROUP_ROOT,
            create_operation_factory.next_id(),
            used_dimension,
        )
    )

    # We save this ID because create child nodes underneath it.
    subdivision_id_condition_other = create_operation_factory.next_id()

    # All sibling nodes must have the same dimension type. We use an empty
    # product_condition to indicate that this is an "Other" partition.
    other_dimension = client.get_type("ListingGroupFilterDimension")
    # This triggers the presence of the product_condition field without
    # specifying any field values. This is important in order to tell the API
    # that this is an "other" node.
    other_dimension.product_condition._pb.SetInParent()
    # We're calling create_subdivision because this listing group will have
    # children.
    operations.append(
        create_operation_factory.create_subdivision(
            _TEMPORARY_ID_LISTING_GROUP_ROOT,
            subdivision_id_condition_other,
            other_dimension,
        )
    )

    cool_dimension = client.get_type("ListingGroupFilterDimension")
    cool_dimension.product_brand.value = "CoolBrand"
    operations.append(
        create_operation_factory.create_unit(
            subdivision_id_condition_other,
            create_operation_factory.next_id(),
            cool_dimension,
        )
    )

    cheap_dimension = client.get_type("ListingGroupFilterDimension")
    cheap_dimension.product_brand.value = "CheapBrand"
    operations.append(
        create_operation_factory.create_unit(
            subdivision_id_condition_other,
            create_operation_factory.next_id(),
            cheap_dimension,
        )
    )

    empty_dimension = client.get_type("ListingGroupFilterDimension")
    # This triggers the presence of the product_brand field without specifying
    # any field values. This is important in order to tell the API
    # that this is an "other" node.
    empty_dimension.product_brand._pb.SetInParent()
    operations.append(
        create_operation_factory.create_unit(
            subdivision_id_condition_other,
            create_operation_factory.next_id(),
            empty_dimension,
        )
    )

    response = googleads_service.mutate(
        customer_id=customer_id, mutate_operations=operations
    )

    print_response_details(operations, response)
add_performance_max_product_listing_group_tree.py
      

Ruby

def add_performance_max_product_listing_group_tree(
    customer_id,
    asset_group_id,
    replace_existing_tree)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  asset_group_resource_name = client.path.asset_group(
    customer_id,
    asset_group_id,
  )

  # We use a factory to create all the MutateOperations that manipulate a
  # specific AssetGroup for a specific customer. The operations returned by the
  # factory's methods are used to optionally remove all
  # AssetGroupListingGroupFilters from the tree, and then to construct a new
  # tree of filters. These filters can have a parent-child relationship, and
  # also include a special root that includes all children.
  #
  # When creating these filters, we use temporary IDs to create the hierarchy
  # between the root listing group filter, and the subdivisions and leave nodes
  # beneath that.
  #
  # The factory specific to a customerId and assetGroupId is created below.
  create_operation_factory = AssetGroupListingGroupFilterCreateOperationFactory.new(
    customer_id,
    asset_group_id,
    TEMPORARY_ID_LISTING_GROUP_ROOT,
  )

  operations = []

  if replace_existing_tree
    existing_listing_group_filters = get_existing_listing_group_filters_in_asset_group(
      client,
      customer_id,
      asset_group_resource_name,
    )

    if existing_listing_group_filters.length > 0
      # A special factory object that ensures the creation of remove operations
      # in the correct order (child listing group filters must be removed
      # before their parents).
      remove_operation_factory = AssetGroupListingGroupFilterRemoveOperationFactory.new(
        existing_listing_group_filters
      )

      operations += remove_operation_factory.remove_all(client)
    end
  end

  operations << create_operation_factory.create_root(client)

  operations << create_operation_factory.create_unit(
    client,
    TEMPORARY_ID_LISTING_GROUP_ROOT,
    create_operation_factory.next_id,
    client.resource.listing_group_filter_dimension do |dimension|
      dimension.product_condition = client.resource.product_condition do |condition|
        condition.condition = :NEW
      end
    end,
  )
  operations << create_operation_factory.create_unit(
    client,
    TEMPORARY_ID_LISTING_GROUP_ROOT,
    create_operation_factory.next_id,
    client.resource.listing_group_filter_dimension do |dimension|
      dimension.product_condition = client.resource.product_condition do |condition|
        condition.condition = :USED
      end
    end,
  )

  # We save this ID because we create child nodes underneath it.
  subdivision_id_condition_other = create_operation_factory.next_id

  operations << create_operation_factory.create_subdivision(
    client,
    TEMPORARY_ID_LISTING_GROUP_ROOT,
    subdivision_id_condition_other,
    client.resource.listing_group_filter_dimension do |dimension|
      dimension.product_condition = client.resource.product_condition do |condition|
        # All sibling nodes must have the same dimension type. We use an empty
        # ProductCondition to indicate that this is an "Other" partition.
      end
    end,
  )

  operations << create_operation_factory.create_unit(
    client,
    subdivision_id_condition_other,
    create_operation_factory.next_id,
    client.resource.listing_group_filter_dimension do |dimension|
      dimension.product_brand = client.resource.product_brand do |brand|
        brand.value = 'CoolBrand'
      end
    end,
  )
  operations << create_operation_factory.create_unit(
    client,
    subdivision_id_condition_other,
    create_operation_factory.next_id,
    client.resource.listing_group_filter_dimension do |dimension|
      dimension.product_brand = client.resource.product_brand do |brand|
        brand.value = 'CheapBrand'
      end
    end,
  )
  operations << create_operation_factory.create_unit(
    client,
    subdivision_id_condition_other,
    create_operation_factory.next_id,
    client.resource.listing_group_filter_dimension do |dimension|
      dimension.product_brand = client.resource.product_brand do |brand|
      end
    end,
  )

  response = client.service.google_ads.mutate(
    customer_id: customer_id,
    mutate_operations: operations,
  )

  print_response_details(operations, response)
end
add_performance_max_product_listing_group_tree.rb
      

Perl

sub add_performance_max_product_listing_group_tree {
  my ($api_client, $customer_id, $asset_group_id, $replace_existing_tree) = @_;

  # We create all the mutate operations that manipulate a specific asset group for
  # a specific customer. The operations are used to optionally remove all asset
  # group listing group filters from the tree, and then to construct a new tree
  # of filters. These filters can have a parent-child relationship, and also include
  # a special root that includes all children.
  #
  # When creating these filters, we use temporary IDs to create the hierarchy between
  # the root listing group filter, and the subdivisions and leave nodes beneath that.
  my $mutate_operations = [];
  if (defined $replace_existing_tree) {
    my $existing_listing_group_filters =
      get_all_existing_listing_group_filter_assets_in_asset_group(
      $api_client,
      $customer_id,
      Google::Ads::GoogleAds::V19::Utils::ResourceNames::asset_group(
        $customer_id, $asset_group_id
      ));

    if (scalar @$existing_listing_group_filters > 0) {
      push @$mutate_operations,
        # Ensure the creation of remove operations in the correct order (child
        # listing group filters must be removed before their parents).
        @{
        create_mutate_operations_for_removing_listing_group_filters_tree(
          $existing_listing_group_filters)};
    }
  }

  push @$mutate_operations,
    create_mutate_operation_for_root($customer_id, $asset_group_id,
    LISTING_GROUP_ROOT_TEMPORARY_ID);

  # The temporary ID to be used for creating subdivisions and units.
  my $temp_id = LISTING_GROUP_ROOT_TEMPORARY_ID - 1;

  push @$mutate_operations,
    create_mutate_operation_for_unit(
    $customer_id,
    $asset_group_id,
    $temp_id--,
    LISTING_GROUP_ROOT_TEMPORARY_ID,
    Google::Ads::GoogleAds::V19::Resources::ListingGroupFilterDimension->new({
        productCondition =>
          Google::Ads::GoogleAds::V19::Resources::ProductCondition->new({
            condition => NEW
          })}));

  push @$mutate_operations,
    create_mutate_operation_for_unit(
    $customer_id,
    $asset_group_id,
    $temp_id--,
    LISTING_GROUP_ROOT_TEMPORARY_ID,
    Google::Ads::GoogleAds::V19::Resources::ListingGroupFilterDimension->new({
        productCondition =>
          Google::Ads::GoogleAds::V19::Resources::ProductCondition->new({
            condition => USED
          })}));

  # We save this ID to create child nodes underneath it.
  my $condition_other_subdivision_id = $temp_id--;

  # We're calling create_mutate_operation_for_subdivision() because this listing
  # group will have children.
  push @$mutate_operations, create_mutate_operation_for_subdivision(
    $customer_id,
    $asset_group_id,
    $condition_other_subdivision_id,
    LISTING_GROUP_ROOT_TEMPORARY_ID,
    Google::Ads::GoogleAds::V19::Resources::ListingGroupFilterDimension->new({
        # All sibling nodes must have the same dimension type. We use an empty
        # ProductCondition to indicate that this is an "Other" partition.
        productCondition =>
          Google::Ads::GoogleAds::V19::Resources::ProductCondition->new({})}));

  push @$mutate_operations,
    create_mutate_operation_for_unit(
    $customer_id,
    $asset_group_id,
    $temp_id--,
    $condition_other_subdivision_id,
    Google::Ads::GoogleAds::V19::Resources::ListingGroupFilterDimension->new({
        productBrand =>
          Google::Ads::GoogleAds::V19::Resources::ProductBrand->new({
            value => "CoolBrand"
          })}));

  push @$mutate_operations,
    create_mutate_operation_for_unit(
    $customer_id,
    $asset_group_id,
    $temp_id--,
    $condition_other_subdivision_id,
    Google::Ads::GoogleAds::V19::Resources::ListingGroupFilterDimension->new({
        productBrand =>
          Google::Ads::GoogleAds::V19::Resources::ProductBrand->new({
            value => "CheapBrand"
          })}));

  push @$mutate_operations, create_mutate_operation_for_unit(
    $customer_id,
    $asset_group_id,
    $temp_id--,
    $condition_other_subdivision_id,
    # All other product brands.
    Google::Ads::GoogleAds::V19::Resources::ListingGroupFilterDimension->new({
        productBrand =>
          Google::Ads::GoogleAds::V19::Resources::ProductBrand->new({})}));

  # Issue a mutate request to create everything and print its information.
  my $response = $api_client->GoogleAdsService()->mutate({
    customerId       => $customer_id,
    mutateOperations => $mutate_operations
  });

  print_response_details($mutate_operations, $response);

  return 1;
}
add_performance_max_product_listing_group_tree.pl
      

Dimensões disponíveis para ListingDimensionInfo

Dica: confira como filtrar dimensões e partições de produtos com o guia interativo para campanhas Performance Max.

Há várias dimensões de fichas que podem fazer parte de um grupo de produtos anunciados Performance Max. Os seguintes tipos de ListingDimensionInfo podem ser usados com campanhas de varejo Performance Max:

• ProductBrandInfo
• ProductCategoryInfo
• ProductChannelInfo
• ProductConditionInfo
• ProductCustomAttributeInfo
• ProductItemIdInfo
• ProductTypeInfo

Cada recurso inclui uma lista de localizações com suporte no campo ProductCategoryConstant.ProductCategoryLocalization. Para entender os dados retornados pelo recurso, tente o exemplo de como receber constantes de categoria de produto.

Os nós de unidade Outros podem ser criados transmitindo um objeto vazio de tipos ListingDimensionInfo para ListingGroupInfo.

Importante: o atributo personalizado no Google Ads é o equivalente ao rótulo personalizado no Google Merchant Center.

IDs temporários

Os critérios de grupo de recursos não recebem IDs até que a solicitação de mutação que os cria seja processada pelo servidor. No entanto, um ListingGroupInfo é inválido até ser concluído. Portanto, sempre que você criar uma subdivisão, também precisará criar pelo menos um dos filhos dela e um nó Outro na mesma solicitação.

Para definir o parent_criterion_id de ListingGroupInfo para os nós filhos criados na mesma solicitação do pai, use IDs de critério temporário. Esses IDs são válidos apenas no contexto de uma única solicitação de mutação. Qualquer número inteiro negativo pode ser usado como um ID temporário.