ValueTrack 参数
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在效果最大化广告系列中,ValueTrack
参数可与资源组和广告系列级别的 tracking_templates
、final_urls
或自定义参数一起使用。
您还可以参阅ValueTrack
参数在 Google Ads 界面和 Google Ads API 之间的映射方式。
下表总结了效果最大化广告系列支持和不支持的 ValueTrack
参数。了解详情。
ValueTrack 参数 |
支持 |
{campaignid} |
|
{adgroupid} |
|
{feeditemid} |
|
{targetid} |
|
{loc_interest_ms} |
|
{loc_physical_ms} |
|
{matchtype} |
|
{network} |
1 |
{device} |
|
{devicemodel} |
|
{carrier} |
(已弃用) |
{ifmobile:[value]} |
|
{ifnotmobile:[value]} |
|
{ifsearch:[value]} |
计算结果为 false |
{ifcontent:[value]} |
计算结果为 false |
{ifauto:[value]} |
(已弃用) |
{ifautolp:[value]} |
|
[ifpla:[value]} |
计算结果为 false |
[iflia:[value]} |
计算结果为 false |
{creative} |
|
{keyword} |
|
{placement} |
|
{target} |
|
{param1} |
|
{param2} |
|
{random} |
|
{aceid} |
|
{adposition} |
|
{ignore} |
|
{campaigntype} |
|
{copy} |
(已弃用) |
{city} |
(已弃用) |
{autotitle} |
|
{websitecallmetric} |
|
{idfa:[value]} |
|
{gclid} |
|
{keyword.} |
(已弃用) |
{localbusiness.} |
(已弃用) |
{lb.} |
(已弃用) |
{lpurl} |
|
{lpurl+2} |
|
{lpurl+3} |
|
{adtype} |
|
{merchant_id} |
|
{product_channel} |
|
{product_id} |
|
{product_country} |
|
{product_language} |
|
{product_partition_id} |
|
{store_code} |
|
{extensionid} |
|
1 "x"
是指定效果最大化广告系列中所有点击的标准值。系统不会提供按特定广告资源类型划分的统计信息。
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最后更新时间 (UTC):2025-08-27。
[null,null,["最后更新时间 (UTC):2025-08-27。"],[[["\u003cp\u003eIn Performance Max campaigns, ValueTrack parameters can be used with \u003ccode\u003etracking_templates\u003c/code\u003e, \u003ccode\u003efinal_urls\u003c/code\u003e, or custom parameters.\u003c/p\u003e\n"],["\u003cp\u003eThe \u003ccode\u003e{network}\u003c/code\u003e ValueTrack parameter is supported and returns "x" for all clicks, indicating Performance Max campaigns.\u003c/p\u003e\n"],["\u003cp\u003eSome ValueTrack parameters like \u003ccode\u003e{ifsearch:[value]}\u003c/code\u003e, \u003ccode\u003e{ifcontent:[value]}\u003c/code\u003e, \u003ccode\u003e[ifpla:[value]\u003c/code\u003e and \u003ccode\u003e[iflia:[value]\u003c/code\u003e evaluate to false in Performance Max campaigns.\u003c/p\u003e\n"],["\u003cp\u003eCertain ValueTrack parameters such as \u003ccode\u003e{carrier}\u003c/code\u003e, \u003ccode\u003e{ifauto:[value]}\u003c/code\u003e, \u003ccode\u003e{copy}\u003c/code\u003e, \u003ccode\u003e{city}\u003c/code\u003e, \u003ccode\u003e{keyword.}\u003c/code\u003e, \u003ccode\u003e{localbusiness.}\u003c/code\u003e, and \u003ccode\u003e{lb.}\u003c/code\u003e are deprecated.\u003c/p\u003e\n"],["\u003cp\u003eWhile many ValueTrack parameters are supported, specific inventory type statistics are not provided.\u003c/p\u003e\n"]]],[],null,["# ValueTrack parameters\n\nIn Performance Max,\n[`ValueTrack` parameters](//support.google.com/google-ads/answer/2375447) can be\nuse alongside `tracking_templates`, `final_urls`, or custom parameters at the\nasset group and campaign levels.\n\nYou can also see\n[How `ValueTrack` parameters map between the Google Ads UI and\nGoogle Ads API](/google-ads/api/docs/reporting/valuetrack-mapping#valuetrack-parameters-map).\n\nThe following table summarizes supported and\nunsupported `ValueTrack` parameters for Performance Max campaigns.\n[Learn more](//support.google.com/google-ads/answer/6305348).\n\n| ValueTrack parameter | Supported |\n|--------------------------|--------------------|\n| `{campaignid}` | |\n| `{adgroupid}` | |\n| `{feeditemid}` | |\n| `{targetid}` | |\n| `{loc_interest_ms}` | |\n| `{loc_physical_ms}` | |\n| `{matchtype}` | |\n| `{network}` | ^1^ |\n| `{device}` | |\n| `{devicemodel}` | |\n| `{carrier}` | (deprecated) |\n| `{ifmobile:[value]}` | |\n| `{ifnotmobile:[value]}` | |\n| `{ifsearch:[value]}` | Evaluates to false |\n| `{ifcontent:[value]}` | Evaluates to false |\n| `{ifauto:[value]}` | (deprecated) |\n| `{ifautolp:[value]}` | |\n| `[ifpla:[value]}` | Evaluates to false |\n| `[iflia:[value]}` | Evaluates to false |\n| `{creative}` | |\n| `{keyword}` | |\n| `{placement}` | |\n| `{target}` | |\n| `{param1}` | |\n| `{param2}` | |\n| `{random}` | |\n| `{aceid}` | |\n| `{adposition}` | |\n| `{ignore}` | |\n| `{campaigntype}` | |\n| `{copy}` | (deprecated) |\n| `{city}` | (deprecated) |\n| `{autotitle}` | |\n| `{websitecallmetric}` | |\n| `{idfa:[value]}` | |\n| `{gclid}` | |\n| `{keyword.}` | (deprecated) |\n| `{localbusiness.}` | (deprecated) |\n| `{lb.}` | (deprecated) |\n| `{lpurl}` | |\n| `{lpurl+2}` | |\n| `{lpurl+3}` | |\n| `{adtype}` | |\n| `{merchant_id}` | |\n| `{product_channel}` | |\n| `{product_id}` | |\n| `{product_country}` | |\n| `{product_language}` | |\n| `{product_partition_id}` | |\n| `{store_code}` | |\n| `{extensionid}` | |\n\n^1^ `\"x\"` is the standard value for all clicks from a given\nPerformance Max campaign. Statistics by specific inventory types are not\nprovided."]]