--- v21/common/metrics.proto 2025-10-07 23:35:19.000000000 +0000 +++ v22/common/metrics.proto 2025-10-07 23:35:27.000000000 +0000 @@ -213,8 +213,8 @@ // The average amount you pay each time someone views your ad. // The average CPV is defined by the total cost of all ad views divided by - // the number of views. - optional double average_cpv = 207; + // the number of TrueView views. + optional double trueview_average_cpv = 405; // Average number of pages viewed per session. optional double average_page_views = 208; @@ -739,13 +739,13 @@ // Percentage of impressions where the viewer watched 75% of your video. optional double video_quartile_p75_rate = 135; - // The number of views your TrueView video ad receives divided by its number + // The number of TrueView views your video ad receives divided by its number // of impressions, including thumbnail impressions for TrueView in-display // ads. - optional double video_view_rate = 153; + optional double video_trueview_view_rate = 406; - // The number of times your video ads were viewed. - optional int64 video_views = 154; + // The number of TrueView views your video ads received. + optional int64 video_trueview_views = 407; // The total number of view-through conversions. // These happen when a customer sees an image or rich media ad, then later @@ -1220,17 +1220,17 @@ // The purchase conversion stats for the unified goals results. optional double results_conversions_purchase = 366; - // The number of video views divided by number of impressions that can - // potentially lead to video views for in-feed formats. - optional double video_view_rate_in_feed = 367; - - // The number of video views divided by number of impressions that can - // potentially lead to video views for in-stream formats. - optional double video_view_rate_in_stream = 368; - - // The number of video views divided by number of impressions that can - // potentially lead to video views for in shorts formats. - optional double video_view_rate_shorts = 369; + // The number of TrueView views divided by number of impressions that can + // potentially lead to TrueView views for in-feed formats. + optional double video_trueview_view_rate_in_feed = 408; + + // The number of TrueView views divided by number of impressions that can + // potentially lead to TrueView views for in-stream formats. + optional double video_trueview_view_rate_in_stream = 409; + + // The number of TrueView views divided by number of impressions that can + // potentially lead to TrueView views for Shorts ads. + optional double video_trueview_view_rate_shorts = 410; // All co-viewed impressions represent the total number of people who saw your // ad. This includes people who are signed into their Google Account, as well @@ -1340,6 +1340,17 @@ // Unique query intent cluster count for impressions. optional int64 impressions_unique_query_clusters = 402; + + // Total watch time duration in milliseconds for video impressions that + // started playing. For a small percentage of impressions, we may not be able + // to measure the watch time accurately. In such cases, we adjust the total + // time to account for any unmeasured time by applying the average watch time + // of impressions that were measured. + optional int64 video_watch_time_duration_millis = 403; + + // Average video watch time duration in milliseconds for video impressions + // that started playing. + optional int64 average_video_watch_time_duration_millis = 404; } // Search volume range.
/common/metrics.proto
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Dernière mise à jour le 2025/10/15 (UTC).
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