เพิ่มโฆษณา Search ที่ปรับเปลี่ยนตามบริบท
วิธีที่ดีที่สุดในการตั้งค่าโฆษณาใหม่ใน API คือการใช้ "เพิ่มโฆษณา Search ที่ปรับเปลี่ยนตามบริบท" ตัวอย่างโค้ดในโฟลเดอร์การดำเนินการขั้นพื้นฐานของไลบรารีของไคลเอ็นต์ ตัวอย่าง จัดการงานการตรวจสอบสิทธิ์ในเบื้องหลังทั้งหมดให้คุณและแนะนำขั้นตอน สร้างโฆษณา Search ที่ปรับเปลี่ยนตามบริบท
Java
This example is not yet available in Java; you can take a look at the other languages.
C#
// Copyright 2021 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
// http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
using CommandLine;
using Google.Ads.Gax.Examples;
using Google.Ads.Gax.Util;
using Google.Ads.GoogleAds.Lib;
using Google.Ads.GoogleAds.V17.Common;
using Google.Ads.GoogleAds.V17.Resources;
using Google.Ads.GoogleAds.V17.Services;
using System.Collections.Generic;
using System.Linq;
using System;
using static Google.Ads.GoogleAds.V17.Enums.AdGroupTypeEnum.Types;
using static Google.Ads.GoogleAds.V17.Enums.AdGroupAdStatusEnum.Types;
using static Google.Ads.GoogleAds.V17.Enums.AdGroupCriterionStatusEnum.Types;
using static Google.Ads.GoogleAds.V17.Enums.AdGroupStatusEnum.Types;
using static Google.Ads.GoogleAds.V17.Enums.AdvertisingChannelTypeEnum.Types;
using static Google.Ads.GoogleAds.V17.Enums.BudgetDeliveryMethodEnum.Types;
using static Google.Ads.GoogleAds.V17.Enums.CampaignStatusEnum.Types;
using static Google.Ads.GoogleAds.V17.Enums.CustomizerAttributeTypeEnum.Types;
using static Google.Ads.GoogleAds.V17.Enums.KeywordMatchTypeEnum.Types;
using static Google.Ads.GoogleAds.V17.Services.SuggestGeoTargetConstantsRequest.Types;
using Google.Ads.GoogleAds.Config;
using Google.Ads.GoogleAds.Extensions.Config;
namespace Google.Ads.GoogleAds.Examples.V17
{
/// <summary>
/// Adds a customizer attribute, links the customizer attribute to a customer, and then adds
/// a responsive search ad with a description using the ad customizer to the specified ad group.
/// </summary>
public class AddResponsiveSearchAdFull : ExampleBase
{
/// <summary>
/// </summary>
public class Options : OptionsBase
{
/// <summary>
/// The Google Ads customer ID.
/// </summary>
[Option("customerId", Required = true, HelpText =
"The Google Ads customer ID.")]
public long CustomerId { get; set; }
/// <summary>
/// The Google Ads customizer attribute name ID.
/// </summary>
[Option("customizerAttributeName", Required = false, HelpText =
"The Google Ads customizer attribute name.", Default = CUSTOMIZER_ATTRIBUTE_NAME)]
public string CustomizerAttributeName { get; set; }
}
/// <summary>
/// Main method, to run this code example as a standalone application.
/// </summary>
/// <param name="args">The command line arguments.</param>
public static void Main(string[] args)
{
Options options = ExampleUtilities.ParseCommandLine<Options>(args);
AddResponsiveSearchAdFull codeExample =
new AddResponsiveSearchAdFull();
Console.WriteLine(codeExample.Description);
codeExample.Run(
new GoogleAdsClient(),
options.CustomerId,
options.CustomizerAttributeName
);
}
// The name of the customizer attribute to be used in the ad customizer must be unique for a
// given client account. To run this example multiple times, change this value or specify
// its corresponding argument. Note that there is a limit for the number of enabled
// customizer attributes in one account, so you shouldn't run this example more than
// necessary.
//
// Visit the following link for more details:
// https://developers.google.com/google-ads/api/docs/ads/customize-responsive-search-ads#rules_and_limitations
private const string CUSTOMIZER_ATTRIBUTE_NAME = "Price";
/// <summary>
/// Returns a description about the code example.
/// </summary>
public override string Description =>
"Adds a customizer attribute, links the customizer attribute to a customer, and then " +
"adds a responsive search ad with a description using the ad customizer to the " +
"specified ad group.";
/// <summary>
/// Runs the example.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="customizerAttributeName">The customizer attribute name.</param>
public void Run(
GoogleAdsClient client,
long customerId,
string customizerAttributeName)
{
string customizerAttributeResourceName = CreateCustomizerAttribute(
client,
customerId,
customizerAttributeName
);
LinkCustomizerAttributeToCustomer(client, customerId, customizerAttributeResourceName);
string campaignBudgetResourceName = AddCampaignBudget(client, customerId);
string campaignResourceName = AddCampaign(client, customerId,
campaignBudgetResourceName);
string adGroupResourceName = AddAdGroup(client, customerId, campaignResourceName);
CreateResponsiveSearchAdWithCustomization(
client,
customerId,
adGroupResourceName,
customizerAttributeName
);
AddKeywords(client, customerId, adGroupResourceName);
AddGeoTargeting(client, customerId, campaignResourceName);
}
/// <summary>
/// Creates a customizer attribute with the specified customizer attribute name.
/// </summary>
/// <param name="client">The Google Ads API client.</param>
/// <param name="customerId">The customer ID.</param>
/// <param name="customizerAttributeName">The name of the customizer attribute.</param>
/// <returns>The created customizer attribute resource name.</returns>
private string CreateCustomizerAttribute(
GoogleAdsClient client,
long customerId,
string customizerAttributeName)
{
// Creates a customizer attribute operation for creating a customizer attribute.
CustomizerAttributeOperation operation = new CustomizerAttributeOperation() {
// Creates a customizer attribute with the specified name.
Create = new CustomizerAttribute() {
Name = customizerAttributeName,
// Specifies the type to be 'PRICE' so that we can dynamically customize the part of
// the ad's description that is a price of a product/service we advertise.
Type = CustomizerAttributeType.Price
}
};
CustomizerAttributeServiceClient serviceClient =
client.GetService(Services.V17.CustomizerAttributeService);
// Issues a mutate request to add the customizer attribute and prints its information.
MutateCustomizerAttributesResponse response =
serviceClient.MutateCustomizerAttributes(
customerId.ToString(),
new [] { operation }.ToList()
);
string resourceName = response.Results[0].ResourceName;
Console.WriteLine($"Added a customizer attribute with resource name '{resourceName}'.");
return resourceName;
}
/// <summary>
/// Links the customizer attribute to the customer by providing a value to be used in a
/// responsive search ad that will be created in a later step.
/// </summary>
/// <param name="client">The Google Ads API client.</param>
/// <param name="customerId">The customer ID.</param>
/// <param name="customizerAttributeResourceName">The resource name of the customizer
/// attribute.</param>
private void LinkCustomizerAttributeToCustomer(
GoogleAdsClient client,
long customerId,
string customizerAttributeResourceName)
{
// Creates a customer customizer operation.
CustomerCustomizerOperation operation = new CustomerCustomizerOperation() {
// Creates a customer customizer with the value to be used in the responsive search
// ad.
Create = new CustomerCustomizer() {
CustomizerAttribute = customizerAttributeResourceName,
Value = new CustomizerValue() {
Type = CustomizerAttributeType.Price,
// Specify '100USD' as a text value. The ad customizer will dynamically
// replace the placeholder with this value when the ad serves.
StringValue = "100USD"
}
}
};
CustomerCustomizerServiceClient serviceClient =
client.GetService(Services.V17.CustomerCustomizerService);
// Issues a mutate request to add the customer customizer and prints its information.
MutateCustomerCustomizersResponse response =
serviceClient.MutateCustomerCustomizers(
customerId.ToString(),
new [] { operation }.ToList()
);
string resourceName = response.Results[0].ResourceName;
Console.WriteLine($"Added a customer customizer with resource name '{resourceName}'.");
}
/// <summary>
/// Adds a campaign budget.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID for which the call is made.</param>
/// <returns>The campaign budget resource name.</returns>
private static string AddCampaignBudget(GoogleAdsClient client, long customerId)
{
// Get the CampaignBudgetService.
CampaignBudgetServiceClient campaignBudgetService =
client.GetService(Services.V17.CampaignBudgetService);
// Create the budget.
CampaignBudget campaignBudget = new CampaignBudget()
{
Name = "Interplanetary Cruise Budget #" + ExampleUtilities.GetRandomString(),
AmountMicros = 3_000_000,
DeliveryMethod = BudgetDeliveryMethod.Standard
};
// Create the operation.
CampaignBudgetOperation operation = new CampaignBudgetOperation()
{
Create = campaignBudget
};
// Add the campaign budget.
MutateCampaignBudgetsResponse response =
campaignBudgetService.MutateCampaignBudgets(customerId.ToString(),
new CampaignBudgetOperation[] { operation });
// Display the result.
string budgetResourceName = response.Results[0].ResourceName;
Console.WriteLine($"Added budget with resource name '{budgetResourceName}'.");
return budgetResourceName;
}
/// <summary>
/// Adds a campaign.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID for which the call is made.</param>
/// <param name="budgetResourceName">The campaign budget resource name.</param>
/// <returns>The campaign resource name.</returns>
private static string AddCampaign(GoogleAdsClient client, long customerId,
string budgetResourceName)
{
// Get the CampaignService.
CampaignServiceClient campaignService = client.GetService(Services.V17.CampaignService);
// Create the campaign.
Campaign campaign = new Campaign()
{
Name = "Testing RSA via API #" + ExampleUtilities.GetRandomString(),
AdvertisingChannelType = AdvertisingChannelType.Search,
Status = CampaignStatus.Paused,
ManualCpc = new ManualCpc(),
NetworkSettings = new Campaign.Types.NetworkSettings()
{
TargetGoogleSearch = true,
TargetSearchNetwork = true,
TargetPartnerSearchNetwork = false,
// Enable Display Expansion on Search campaigns. For more details see:
// https://support.google.com/google-ads/answer/7193800
TargetContentNetwork = true
},
CampaignBudget = budgetResourceName,
StartDate = DateTime.Now.AddDays(1).ToString("yyyyMMdd"),
EndDate = DateTime.Now.AddDays(30).ToString("yyyyMMdd")
};
// Create the operation.
CampaignOperation operation = new CampaignOperation()
{
Create = campaign
};
// Add the campaign.
MutateCampaignsResponse response =
campaignService.MutateCampaigns(customerId.ToString(),
new CampaignOperation[] { operation });
// Displays the result.
string campaignResourceName = response.Results[0].ResourceName;
Console.WriteLine($"Added campaign with resource name '{campaignResourceName}'.");
return campaignResourceName;
}
/// <summary>Adds an ad group.</summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID for which the call is made.</param>
/// <param name="campaignResourceName">The campaign resource name.</param>
/// <returns>The ad group resource name.</returns>
private static string AddAdGroup(GoogleAdsClient client, long customerId,
string campaignResourceName)
{
// Get the AdGroupService.
AdGroupServiceClient adGroupService = client.GetService(Services.V17.AdGroupService);
// Create the ad group.
AdGroup adGroup = new AdGroup()
{
Name = "Testing RSA via API #" + ExampleUtilities.GetRandomString(),
Campaign = campaignResourceName,
Type = AdGroupType.SearchStandard,
Status = AdGroupStatus.Enabled,
// If you want to set up a max CPC bid, uncomment the line below.
// CpcBidMicros = 50_000
};
// Create the operation.
AdGroupOperation operation = new AdGroupOperation()
{
Create = adGroup
};
// Add the ad group.
MutateAdGroupsResponse response =
adGroupService.MutateAdGroups(customerId.ToString(),
new AdGroupOperation[] { operation });
// Display the results.
string adGroupResourceName = response.Results[0].ResourceName;
Console.WriteLine($"Added ad group with resource name '{adGroupResourceName}'.");
return adGroupResourceName;
}
/// <summary>
/// Creates a responsive search ad that uses the specified customizer attribute.
/// </summary>
/// <param name="client">The Google Ads API client.</param>
/// <param name="customerId">The customer ID.</param>
/// <param name="adGroupResourceName">The resource name of the ad group.</param>
/// <param name="customizerAttributeName">The name of the customizer attribute.</param>
private void CreateResponsiveSearchAdWithCustomization(
GoogleAdsClient client,
long customerId,
string adGroupResourceName,
string customizerAttributeName)
{
// Creates an ad group ad operation.
AdGroupAdOperation operation = new AdGroupAdOperation() {
// Creates an ad group ad to hold the ad.
Create = new AdGroupAd() {
AdGroup = adGroupResourceName,
Status = AdGroupAdStatus.Enabled,
// Creates an ad and sets responsive search ad info.
Ad = new Ad() {
ResponsiveSearchAd = new ResponsiveSearchAdInfo() {
Headlines =
{
// Sets a pinning to always choose this asset for HEADLINE_1.
// Pinning is optional; if no pinning is set, then headlines and
// descriptions will be rotated and the ones that perform best will
//be used more often.
new AdTextAsset() { Text = "Cruise to Mars" },
new AdTextAsset() { Text = "Best Space Cruise Line" },
new AdTextAsset() { Text = "Experience the Stars" }
},
Descriptions =
{
new AdTextAsset() { Text = "Buy your tickets now" },
// Creates this particular description using the ad customizer. For
// details about the placeholder format, visit the following:
// https://developers.google.com/google-ads/api/docs/ads/customize-responsive-search-ads#ad_customizers_in_responsive_search_ads
//
// The ad customizer replaces the placeholder with the value we
// previously created and linked to the customer using
// `CustomerCustomizer`.
new AdTextAsset()
{
Text = $"Just {{CUSTOMIZER.{customizerAttributeName}:10USD}}"
}
},
Path1 = "all-inclusive",
Path2 = "deals"
},
FinalUrls = { "http://www.example.com" }
}
}
};
// Issues a mutate request to add the ad group ad and prints its information.
AdGroupAdServiceClient serviceClient = client.GetService(Services.V17.AdGroupAdService);
MutateAdGroupAdsResponse response = serviceClient.MutateAdGroupAds(
customerId.ToString(),
new [] { operation }.ToList()
);
string resourceName = response.Results[0].ResourceName;
Console.WriteLine($"Created responsive search ad with resource name '{resourceName}'.");
}
/// <summary>
/// Creates 3 keyword match types: EXACT, PHRASE, and BROAD.
/// EXACT: ads may show on searches that ARE the same meaning as your keyword.
/// PHRASE: ads may show on searches that INCLUDE the meaning of your keyword.
/// BROAD: ads may show on searches that RELATE to your keyword.
/// For smart bidding, BROAD is the recommended one.
/// </summary>
/// <param name="client">The Google Ads API client.</param>
/// <param name="customerId">The customer ID.</param>
/// <param name="adGroupResourceName">The resource name of the ad group.</param>
private void AddKeywords(GoogleAdsClient client, long customerId,
string adGroupResourceName)
{
// Get the AdGroupCriterionService.
AdGroupCriterionServiceClient adGroupCriterionService =
client.GetService(Services.V17.AdGroupCriterionService);
List<AdGroupCriterionOperation> operations = new List<AdGroupCriterionOperation>();
AdGroupCriterionOperation exactMatchOperation = new AdGroupCriterionOperation()
{
Create = new AdGroupCriterion()
{
AdGroup = adGroupResourceName,
Status = AdGroupCriterionStatus.Enabled,
Keyword = new KeywordInfo()
{
Text = "example of exact match",
MatchType = KeywordMatchType.Exact
},
// Uncomment the line below if you want to change this keyword to a negative
// target.
// Negative = true
}
};
// Optional repeated field
// exactMatchOperation.Create.FinalUrls.Add("https://www.example.com");
operations.Add(exactMatchOperation);
AdGroupCriterionOperation phraseMatchOperation = new AdGroupCriterionOperation()
{
Create = new AdGroupCriterion()
{
AdGroup = adGroupResourceName,
Status = AdGroupCriterionStatus.Enabled,
Keyword = new KeywordInfo()
{
Text = "example of phrase match",
MatchType = KeywordMatchType.Phrase
},
// Uncomment the line below if you want to change this keyword to a negative
// target.
// Negative = true
}
};
// Optional repeated field
// phraseMatchOperation.Create.FinalUrls.Add("https://www.example.com");
operations.Add(phraseMatchOperation);
AdGroupCriterionOperation broadMatchOperation = new AdGroupCriterionOperation()
{
Create = new AdGroupCriterion()
{
AdGroup = adGroupResourceName,
Status = AdGroupCriterionStatus.Enabled,
Keyword = new KeywordInfo()
{
Text = "example of broad match",
MatchType = KeywordMatchType.Broad
},
// Uncomment the line below if you want to change this keyword to a negative
// target.
// Negative = true
}
};
// Optional repeated field
// broadMatchOperation.Create.FinalUrls.Add("https://www.example.com");
operations.Add(broadMatchOperation);
MutateAdGroupCriteriaResponse response =
adGroupCriterionService.MutateAdGroupCriteria(customerId.ToString(), operations);
// Display the results.
foreach (MutateAdGroupCriterionResult newAdGroupCriterion in response.Results)
{
Console.WriteLine("Keyword with resource name '{0}' was created.",
newAdGroupCriterion.ResourceName);
}
}
/// <summary>
/// Creates geo targets.
/// </summary>
/// <param name="client">The Google Ads API client.</param>
/// <param name="customerId">The customer ID.</param>
/// <param name="campaignResourceName">The resource name of the campaign.</param>
private void AddGeoTargeting(GoogleAdsClient client, long customerId,
string campaignResourceName)
{
GeoTargetConstantServiceClient geoTargetConstantService =
client.GetService(Services.V17.GeoTargetConstantService);
SuggestGeoTargetConstantsRequest suggestGeoTargetConstantsRequest =
new SuggestGeoTargetConstantsRequest()
{
// Locale uses the ISO 639-1 format.
Locale = "es",
// A list of available country codes can be referenced here:
// https://developers.google.com/google-ads/api/reference/data/geotargets
CountryCode = "AR",
LocationNames = new LocationNames()
{
Names = {"Buenos aires", "San Isidro", "Mar del Plata"}
}
};
SuggestGeoTargetConstantsResponse suggestGeoTargetConstantsResponse =
geoTargetConstantService.SuggestGeoTargetConstants(
suggestGeoTargetConstantsRequest);
List<CampaignCriterionOperation> operations = new List<CampaignCriterionOperation>();
foreach (GeoTargetConstantSuggestion suggestion in
suggestGeoTargetConstantsResponse.GeoTargetConstantSuggestions)
{
Console.WriteLine($"Geo target constant: {suggestion.GeoTargetConstant.Name} was " +
$"found in locale ({suggestion.Locale}) with reach ({suggestion.Reach}) from " +
$"search term ({suggestion.SearchTerm})");
CampaignCriterionOperation operation = new CampaignCriterionOperation()
{
Create = new CampaignCriterion()
{
Campaign = campaignResourceName,
Location = new LocationInfo()
{
GeoTargetConstant = suggestion.GeoTargetConstant.ResourceName
}
}
};
operations.Add(operation);
}
CampaignCriterionServiceClient campaignCriterionService =
client.GetService(Services.V17.CampaignCriterionService);
MutateCampaignCriteriaResponse mutateCampaignCriteriaResponse =
campaignCriterionService.MutateCampaignCriteria(customerId.ToString(), operations);
foreach (MutateCampaignCriterionResult result in mutateCampaignCriteriaResponse.Results)
{
Console.WriteLine($"Added campaign criterion {result.ResourceName}");
}
}
}
}
PHP
This example is not yet available in PHP; you can take a look at the other languages.
Python
#!/usr/bin/env python
# Copyright 2023 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
"""
This example shows how to create a complete Responsive Search ad.
Includes creation of: budget, campaign, ad group, ad group ad,
keywords, and geo targeting.
More details on Responsive Search ads can be found here:
https://support.google.com/google-ads/answer/7684791
"""
import argparse
import sys
import uuid
from google.ads.googleads.client import GoogleAdsClient
from google.ads.googleads.errors import GoogleAdsException
# Keywords from user.
KEYWORD_TEXT_EXACT = "example of exact match"
KEYWORD_TEXT_PHRASE = "example of phrase match"
KEYWORD_TEXT_BROAD = "example of broad match"
# Geo targeting from user.
GEO_LOCATION_1 = "Buenos aires"
GEO_LOCATION_2 = "San Isidro"
GEO_LOCATION_3 = "Mar del Plata"
# LOCALE and COUNTRY_CODE are used for geo targeting.
# LOCALE is using ISO 639-1 format. If an invalid LOCALE is given,
# 'es' is used by default.
LOCALE = "es"
# A list of country codes can be referenced here:
# https://developers.google.com/google-ads/api/reference/data/geotargets
COUNTRY_CODE = "AR"
def main(client, customer_id, customizer_attribute_name=None):
"""
The main method that creates all necessary entities for the example.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
customizer_attribute_name: The name of the customizer attribute to be
created
"""
if customizer_attribute_name:
customizer_attribute_resource_name = create_customizer_attribute(
client, customer_id, customizer_attribute_name
)
link_customizer_attribute_to_customer(
client, customer_id, customizer_attribute_resource_name
)
# Create a budget, which can be shared by multiple campaigns.
campaign_budget = create_campaign_budget(client, customer_id)
campaign_resource_name = create_campaign(
client, customer_id, campaign_budget
)
ad_group_resource_name = create_ad_group(
client, customer_id, campaign_resource_name
)
create_ad_group_ad(
client, customer_id, ad_group_resource_name, customizer_attribute_name
)
add_keywords(client, customer_id, ad_group_resource_name)
add_geo_targeting(client, customer_id, campaign_resource_name)
def create_customizer_attribute(client, customer_id, customizer_attribute_name):
"""Creates a customizer attribute with the given customizer attribute name.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
customizer_attribute_name: the name for the customizer attribute.
Returns:
A resource name for a customizer attribute.
"""
# Create a customizer attribute operation for creating a customizer
# attribute.
operation = client.get_type("CustomizerAttributeOperation")
# Create a customizer attribute with the specified name.
customizer_attribute = operation.create
customizer_attribute.name = customizer_attribute_name
# Specify the type to be 'PRICE' so that we can dynamically customize the
# part of the ad's description that is a price of a product/service we
# advertise.
customizer_attribute.type_ = client.enums.CustomizerAttributeTypeEnum.PRICE
# Issue a mutate request to add the customizer attribute and prints its
# information.
customizer_attribute_service = client.get_service(
"CustomizerAttributeService"
)
response = customizer_attribute_service.mutate_customizer_attributes(
customer_id=customer_id, operations=[operation]
)
resource_name = response.results[0].resource_name
print(f"Added a customizer attribute with resource name: '{resource_name}'")
return resource_name
def link_customizer_attribute_to_customer(
client, customer_id, customizer_attribute_resource_name
):
"""Links the customizer attribute to the customer.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
customizer_attribute_resource_name: a resource name for customizer
attribute.
"""
# Create a customer customizer operation.
operation = client.get_type("CustomerCustomizerOperation")
# Create a customer customizer with the value to be used in the responsive
# search ad.
customer_customizer = operation.create
customer_customizer.customizer_attribute = (
customizer_attribute_resource_name
)
customer_customizer.value.type_ = (
client.enums.CustomizerAttributeTypeEnum.PRICE
)
# The ad customizer will dynamically replace the placeholder with this value
# when the ad serves.
customer_customizer.value.string_value = "100USD"
customer_customizer_service = client.get_service(
"CustomerCustomizerService"
)
# Issue a mutate request to create the customer customizer and prints its
# information.
response = customer_customizer_service.mutate_customer_customizers(
customer_id=customer_id, operations=[operation]
)
resource_name = response.results[0].resource_name
print(
f"Added a customer customizer to the customer with resource name: '{resource_name}'"
)
def create_ad_text_asset(client, text, pinned_field=None):
"""Create an AdTextAsset.
Args:
client: an initialized GoogleAdsClient instance.
text: text for headlines and descriptions.
pinned_field: to pin a text asset so it always shows in the ad.
Returns:
An AdTextAsset.
"""
ad_text_asset = client.get_type("AdTextAsset")
ad_text_asset.text = text
if pinned_field:
ad_text_asset.pinned_field = pinned_field
return ad_text_asset
def create_ad_text_asset_with_customizer(
client, customizer_attribute_resource_name
):
"""Create an AdTextAsset.
Args:
client: an initialized GoogleAdsClient instance.
customizer_attribute_resource_name: The resource name of the customizer attribute.
Returns:
An AdTextAsset.
"""
ad_text_asset = client.get_type("AdTextAsset")
# Create this particular description using the ad customizer. Visit
# https://developers.google.com/google-ads/api/docs/ads/customize-responsive-search-ads#ad_customizers_in_responsive_search_ads
# for details about the placeholder format. The ad customizer replaces the
# placeholder with the value we previously created and linked to the
# customer using CustomerCustomizer.
ad_text_asset.text = (
f"Just {{CUSTOMIZER.{customizer_attribute_resource_name}:10USD}}"
)
return ad_text_asset
def create_campaign_budget(client, customer_id):
"""Creates campaign budget resource.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
Returns:
Campaign budget resource name.
"""
# Create a budget, which can be shared by multiple campaigns.
campaign_budget_service = client.get_service("CampaignBudgetService")
campaign_budget_operation = client.get_type("CampaignBudgetOperation")
campaign_budget = campaign_budget_operation.create
campaign_budget.name = f"Campaign budget {uuid.uuid4()}"
campaign_budget.delivery_method = (
client.enums.BudgetDeliveryMethodEnum.STANDARD
)
campaign_budget.amount_micros = 500000
# Add budget.
campaign_budget_response = campaign_budget_service.mutate_campaign_budgets(
customer_id=customer_id, operations=[campaign_budget_operation]
)
return campaign_budget_response.results[0].resource_name
def create_campaign(client, customer_id, campaign_budget):
"""Creates campaign resource.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
campaign_budget: a budget resource name.
Returns:
Campaign resource name.
"""
campaign_service = client.get_service("CampaignService")
campaign_operation = client.get_type("CampaignOperation")
campaign = campaign_operation.create
campaign.name = f"Testing RSA via API {uuid.uuid4()}"
campaign.advertising_channel_type = (
client.enums.AdvertisingChannelTypeEnum.SEARCH
)
# Recommendation: Set the campaign to PAUSED when creating it to prevent
# the ads from immediately serving. Set to ENABLED once you've added
# targeting and the ads are ready to serve.
campaign.status = client.enums.CampaignStatusEnum.PAUSED
# Set the bidding strategy and budget.
# The bidding strategy for Maximize Clicks is TargetSpend.
# The target_spend_micros is deprecated so don't put any value.
# See other bidding strategies you can select in the link below.
# https://developers.google.com/google-ads/api/reference/rpc/latest/Campaign#campaign_bidding_strategy
campaign.target_spend.target_spend_micros = 0
campaign.campaign_budget = campaign_budget
# Set the campaign network options.
campaign.network_settings.target_google_search = True
campaign.network_settings.target_search_network = True
campaign.network_settings.target_partner_search_network = False
# Enable Display Expansion on Search campaigns. For more details see:
# https://support.google.com/google-ads/answer/7193800
campaign.network_settings.target_content_network = True
# # Optional: Set the start date.
# start_time = datetime.date.today() + datetime.timedelta(days=1)
# campaign.start_date = datetime.date.strftime(start_time, _DATE_FORMAT)
# # Optional: Set the end date.
# end_time = start_time + datetime.timedelta(weeks=4)
# campaign.end_date = datetime.date.strftime(end_time, _DATE_FORMAT)
# Add the campaign.
campaign_response = campaign_service.mutate_campaigns(
customer_id=customer_id, operations=[campaign_operation]
)
resource_name = campaign_response.results[0].resource_name
print(f"Created campaign {resource_name}.")
return resource_name
def create_ad_group(client, customer_id, campaign_resource_name):
"""Creates ad group.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
campaign_resource_name: a campaign resource name.
Returns:
Ad group ID.
"""
ad_group_service = client.get_service("AdGroupService")
ad_group_operation = client.get_type("AdGroupOperation")
ad_group = ad_group_operation.create
ad_group.name = f"Testing RSA via API {uuid.uuid4()}"
ad_group.status = client.enums.AdGroupStatusEnum.ENABLED
ad_group.campaign = campaign_resource_name
ad_group.type_ = client.enums.AdGroupTypeEnum.SEARCH_STANDARD
# If you want to set up a max CPC bid uncomment line below.
# ad_group.cpc_bid_micros = 10000000
# Add the ad group.
ad_group_response = ad_group_service.mutate_ad_groups(
customer_id=customer_id, operations=[ad_group_operation]
)
ad_group_resource_name = ad_group_response.results[0].resource_name
print(f"Created ad group {ad_group_resource_name}.")
return ad_group_resource_name
def create_ad_group_ad(
client, customer_id, ad_group_resource_name, customizer_attribute_name
):
"""Creates ad group ad.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
ad_group_resource_name: an ad group resource name.
customizer_attribute_name: (optional) If present, indicates the resource
name of the customizer attribute to use in one of the descriptions
Returns:
Ad group ad resource name.
"""
ad_group_ad_service = client.get_service("AdGroupAdService")
ad_group_ad_operation = client.get_type("AdGroupAdOperation")
ad_group_ad = ad_group_ad_operation.create
ad_group_ad.status = client.enums.AdGroupAdStatusEnum.ENABLED
ad_group_ad.ad_group = ad_group_resource_name
# Set responsive search ad info.
# https://developers.google.com/google-ads/api/reference/rpc/latest/ResponsiveSearchAdInfo
# The list of possible final URLs after all cross-domain redirects for the ad.
ad_group_ad.ad.final_urls.append("https://www.example.com/")
# Set a pinning to always choose this asset for HEADLINE_1. Pinning is
# optional; if no pinning is set, then headlines and descriptions will be
# rotated and the ones that perform best will be used more often.
# Headline 1
served_asset_enum = client.enums.ServedAssetFieldTypeEnum.HEADLINE_1
pinned_headline = create_ad_text_asset(
client, "Headline 1 testing", served_asset_enum
)
# Headline 2 and 3
ad_group_ad.ad.responsive_search_ad.headlines.extend(
[
pinned_headline,
create_ad_text_asset(client, "Headline 2 testing"),
create_ad_text_asset(client, "Headline 3 testing"),
]
)
# Description 1 and 2
description_1 = create_ad_text_asset(client, "Desc 1 testing")
description_2 = None
if customizer_attribute_name:
description_2 = create_ad_text_asset_with_customizer(
client, customizer_attribute_name
)
else:
description_2 = create_ad_text_asset(client, "Desc 2 testing")
ad_group_ad.ad.responsive_search_ad.descriptions.extend(
[description_1, description_2]
)
# Paths
# First and second part of text that can be appended to the URL in the ad.
# If you use the examples below, the ad will show
# https://www.example.com/all-inclusive/deals
ad_group_ad.ad.responsive_search_ad.path1 = "all-inclusive"
ad_group_ad.ad.responsive_search_ad.path2 = "deals"
# Send a request to the server to add a responsive search ad.
ad_group_ad_response = ad_group_ad_service.mutate_ad_group_ads(
customer_id=customer_id, operations=[ad_group_ad_operation]
)
for result in ad_group_ad_response.results:
print(
f"Created responsive search ad with resource name "
f'"{result.resource_name}".'
)
def add_keywords(client, customer_id, ad_group_resource_name):
"""Creates keywords.
Creates 3 keyword match types: EXACT, PHRASE, and BROAD.
EXACT: ads may show on searches that ARE the same meaning as your keyword.
PHRASE: ads may show on searches that INCLUDE the meaning of your keyword.
BROAD: ads may show on searches that RELATE to your keyword.
For smart bidding, BROAD is the recommended one.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
ad_group_resource_name: an ad group resource name.
"""
ad_group_criterion_service = client.get_service("AdGroupCriterionService")
operations = []
# Create keyword 1.
ad_group_criterion_operation = client.get_type("AdGroupCriterionOperation")
ad_group_criterion = ad_group_criterion_operation.create
ad_group_criterion.ad_group = ad_group_resource_name
ad_group_criterion.status = client.enums.AdGroupCriterionStatusEnum.ENABLED
ad_group_criterion.keyword.text = KEYWORD_TEXT_EXACT
ad_group_criterion.keyword.match_type = (
client.enums.KeywordMatchTypeEnum.EXACT
)
# Uncomment the below line if you want to change this keyword to a negative target.
# ad_group_criterion.negative = True
# Optional repeated field
# ad_group_criterion.final_urls.append('https://www.example.com')
# Add operation
operations.append(ad_group_criterion_operation)
# Create keyword 2.
ad_group_criterion_operation = client.get_type("AdGroupCriterionOperation")
ad_group_criterion = ad_group_criterion_operation.create
ad_group_criterion.ad_group = ad_group_resource_name
ad_group_criterion.status = client.enums.AdGroupCriterionStatusEnum.ENABLED
ad_group_criterion.keyword.text = KEYWORD_TEXT_PHRASE
ad_group_criterion.keyword.match_type = (
client.enums.KeywordMatchTypeEnum.PHRASE
)
# Uncomment the below line if you want to change this keyword to a negative target.
# ad_group_criterion.negative = True
# Optional repeated field
# ad_group_criterion.final_urls.append('https://www.example.com')
# Add operation
operations.append(ad_group_criterion_operation)
# Create keyword 3.
ad_group_criterion_operation = client.get_type("AdGroupCriterionOperation")
ad_group_criterion = ad_group_criterion_operation.create
ad_group_criterion.ad_group = ad_group_resource_name
ad_group_criterion.status = client.enums.AdGroupCriterionStatusEnum.ENABLED
ad_group_criterion.keyword.text = KEYWORD_TEXT_BROAD
ad_group_criterion.keyword.match_type = (
client.enums.KeywordMatchTypeEnum.BROAD
)
# Uncomment the below line if you want to change this keyword to a negative target.
# ad_group_criterion.negative = True
# Optional repeated field
# ad_group_criterion.final_urls.append('https://www.example.com')
# Add operation
operations.append(ad_group_criterion_operation)
# Add keywords
ad_group_criterion_response = (
ad_group_criterion_service.mutate_ad_group_criteria(
customer_id=customer_id,
operations=operations,
)
)
for result in ad_group_criterion_response.results:
print("Created keyword " f"{result.resource_name}.")
def add_geo_targeting(client, customer_id, campaign_resource_name):
"""Creates geo targets.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
campaign_resource_name: an campaign resource name.
Returns:
Geo targets.
"""
geo_target_constant_service = client.get_service("GeoTargetConstantService")
# Search by location names from
# GeoTargetConstantService.suggest_geo_target_constants() and directly
# apply GeoTargetConstant.resource_name.
gtc_request = client.get_type("SuggestGeoTargetConstantsRequest")
gtc_request.locale = LOCALE
gtc_request.country_code = COUNTRY_CODE
# The location names to get suggested geo target constants.
gtc_request.location_names.names.extend(
[GEO_LOCATION_1, GEO_LOCATION_2, GEO_LOCATION_3]
)
results = geo_target_constant_service.suggest_geo_target_constants(
gtc_request
)
operations = []
for suggestion in results.geo_target_constant_suggestions:
print(
"geo_target_constant: "
f"{suggestion.geo_target_constant.resource_name} "
f"is found in LOCALE ({suggestion.locale}) "
f"with reach ({suggestion.reach}) "
f"from search term ({suggestion.search_term})."
)
# Create the campaign criterion for location targeting.
campaign_criterion_operation = client.get_type(
"CampaignCriterionOperation"
)
campaign_criterion = campaign_criterion_operation.create
campaign_criterion.campaign = campaign_resource_name
campaign_criterion.location.geo_target_constant = (
suggestion.geo_target_constant.resource_name
)
operations.append(campaign_criterion_operation)
campaign_criterion_service = client.get_service("CampaignCriterionService")
campaign_criterion_response = (
campaign_criterion_service.mutate_campaign_criteria(
customer_id=customer_id, operations=[*operations]
)
)
for result in campaign_criterion_response.results:
print(f'Added campaign criterion "{result.resource_name}".')
if __name__ == "__main__":
parser = argparse.ArgumentParser(
description=("Creates a Responsive Search Ad for specified customer.")
)
# The following argument(s) should be provided to run the example.
parser.add_argument(
"-c",
"--customer_id",
type=str,
required=True,
help="The Google Ads customer ID.",
)
# The name of the customizer attribute used in the ad customizer, which
# must be unique for a given customer account. To run this example multiple
# times, specify a unique value as a command line argument. Note that there is
# a limit for the number of enabled customizer attributes in one account
# For more details visit:
# https://developers.google.com/google-ads/api/docs/ads/customize-responsive-search-ads#rules_and_limitations
parser.add_argument(
"-n",
"--customizer_attribute_name",
type=str,
default=None,
help=(
"The name of the customizer attribute to be created. The name must "
"be unique across a client account, so be sure not to use "
"the same value more than once."
),
)
args = parser.parse_args()
# GoogleAdsClient will read the google-ads.yaml configuration file in the
# home directory if none is specified.
googleads_client = GoogleAdsClient.load_from_storage(version="v17")
try:
main(
googleads_client,
args.customer_id,
args.customizer_attribute_name,
)
except GoogleAdsException as ex:
print(
f'Request with ID "{ex.request_id}" failed with status '
f'"{ex.error.code().name}" and includes the following errors:'
)
for error in ex.failure.errors:
print(f'Error with message "{error.message}".')
if error.location:
for field_path_element in error.location.field_path_elements:
print(f"\t\tOn field: {field_path_element.field_name}")
sys.exit(1)
Ruby
This example is not yet available in Ruby; you can take a look at the other languages.
Perl
#!/usr/bin/perl -w
#
# Copyright 2024, Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# http://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example shows how to create a complete Responsive Search ad.
# Includes creation of: budget, campaign, ad group, ad group ad, keywords,
# and geo targeting. More details on Responsive Search ads can be found here:
# https://support.google.com/google-ads/answer/7684791
use strict;
use warnings;
use utf8;
use FindBin qw($Bin);
use lib "$Bin/../../lib";
use Google::Ads::GoogleAds::Client;
use Google::Ads::GoogleAds::Utils::GoogleAdsHelper;
use Google::Ads::GoogleAds::V17::Resources::Campaign;
use Google::Ads::GoogleAds::V17::Resources::CampaignBudget;
use Google::Ads::GoogleAds::V17::Resources::CampaignCriterion;
use Google::Ads::GoogleAds::V17::Resources::CustomizerAttribute;
use Google::Ads::GoogleAds::V17::Resources::CustomerCustomizer;
use Google::Ads::GoogleAds::V17::Resources::Ad;
use Google::Ads::GoogleAds::V17::Resources::AdGroup;
use Google::Ads::GoogleAds::V17::Resources::AdGroupAd;
use Google::Ads::GoogleAds::V17::Resources::AdGroupCriterion;
use Google::Ads::GoogleAds::V17::Resources::NetworkSettings;
use Google::Ads::GoogleAds::V17::Common::AdTextAsset;
use Google::Ads::GoogleAds::V17::Common::CustomizerValue;
use Google::Ads::GoogleAds::V17::Common::ImageDimension;
use Google::Ads::GoogleAds::V17::Common::KeywordInfo;
use Google::Ads::GoogleAds::V17::Common::LocationInfo;
use Google::Ads::GoogleAds::V17::Common::ResponsiveSearchAdInfo;
use Google::Ads::GoogleAds::V17::Common::TargetSpend;
use Google::Ads::GoogleAds::V17::Enums::AdvertisingChannelTypeEnum qw(SEARCH);
use Google::Ads::GoogleAds::V17::Enums::BudgetDeliveryMethodEnum qw(STANDARD);
use Google::Ads::GoogleAds::V17::Enums::CustomizerAttributeTypeEnum qw(PRICE);
use Google::Ads::GoogleAds::V17::Enums::AdGroupAdStatusEnum;
use Google::Ads::GoogleAds::V17::Enums::AdGroupCriterionStatusEnum;
use Google::Ads::GoogleAds::V17::Enums::AdGroupStatusEnum;
use Google::Ads::GoogleAds::V17::Enums::AdGroupTypeEnum qw(SEARCH_STANDARD);
use Google::Ads::GoogleAds::V17::Enums::AssetTypeEnum qw(IMAGE);
use Google::Ads::GoogleAds::V17::Enums::CampaignStatusEnum qw(PAUSED);
use Google::Ads::GoogleAds::V17::Enums::KeywordMatchTypeEnum
qw(BROAD EXACT PHRASE);
use Google::Ads::GoogleAds::V17::Enums::MimeTypeEnum qw(IMAGE_PNG);
use Google::Ads::GoogleAds::V17::Enums::ServedAssetFieldTypeEnum qw(HEADLINE_1);
use Google::Ads::GoogleAds::V17::Services::AdGroupService::AdGroupOperation;
use Google::Ads::GoogleAds::V17::Services::AdGroupAdService::AdGroupAdOperation;
use
Google::Ads::GoogleAds::V17::Services::AdGroupCriterionService::AdGroupCriterionOperation;
use Google::Ads::GoogleAds::V17::Services::AssetService::AssetOperation;
use
Google::Ads::GoogleAds::V17::Services::CampaignBudgetService::CampaignBudgetOperation;
use
Google::Ads::GoogleAds::V17::Services::CampaignCriterionService::CampaignCriterionOperation;
use Google::Ads::GoogleAds::V17::Services::CampaignService::CampaignOperation;
use
Google::Ads::GoogleAds::V17::Services::CustomizerAttributeService::CustomizerAttributeOperation;
use
Google::Ads::GoogleAds::V17::Services::CustomerCustomizerService::CustomerCustomizerOperation;
use
Google::Ads::GoogleAds::V17::Services::GeoTargetConstantService::LocationNames;
use Google::Ads::GoogleAds::V17::Utils::ResourceNames;
use Getopt::Long qw(:config auto_help);
use Pod::Usage;
use Cwd qw(abs_path);
use Data::Uniqid qw(uniqid);
# Keywords from the user.
use constant KEYWORD_TEXT_EXACT => "example of exact match";
use constant KEYWORD_TEXT_PHRASE => "example of phrase match";
use constant KEYWORD_TEXT_BROAD => "example of broad match";
# Geo targeting from the user.
use constant GEO_LOCATION_1 => "Buenos Aires";
use constant GEO_LOCATION_2 => "San Isidro";
use constant GEO_LOCATION_3 => "Mar del Plata";
# LOCALE and COUNTRY_CODE are used for geo targeting.
# LOCALE is using ISO 639-1 format. If an invalid LOCALE is given,
# 'es' is used by default.
use constant LOCALE => "es";
# A list of country codes can be referenced here:
# https://developers.google.com/google-ads/api/reference/data/geotargets
use constant COUNTRY_CODE => "AR";
use constant IMAGE_URL => "https://gaagl.page.link/bjYi";
sub add_responsive_search_ad_full {
my ($api_client, $customer_id, $customizer_attribute_name) = @_;
# If a customizer attribute name is provided, create the customizer
# attribute and link it to the customer.
# For more information on customizer attributes, visit:
# https://developers.google.com/google-ads/api/docs/ads/customize-responsive-search-ads
if (defined $customizer_attribute_name) {
my $customizer_attribute_resource_name =
create_customizer_attribute($api_client, $customer_id,
$customizer_attribute_name);
link_customizer_attribute_to_customer($api_client, $customer_id,
$customizer_attribute_resource_name);
}
# Create a budget, which can be shared by multiple campaigns.
my $campaign_budget = create_campaign_budget($api_client, $customer_id);
# Create a search campaign.
my $campaign_resource_name =
create_campaign($api_client, $customer_id, $campaign_budget);
# Create an empty ad group.
my $ad_group_resource_name =
create_ad_group($api_client, $customer_id, $campaign_resource_name);
# Create a responsive search ad within the ad group we just created.
create_ad_group_ad($api_client, $customer_id, $ad_group_resource_name,
$customizer_attribute_name);
# Create 3 keywords of match type EXACT, PHRASE, and BROAD, and add them
# as criteria on our ad group.
add_keywords($api_client, $customer_id, $ad_group_resource_name);
# Create geo targets and add them as criteria on our campaign.
add_geo_targeting($api_client, $customer_id, $campaign_resource_name);
return 1;
}
# Creates a customizer attribute with the given customizer attribute name.
sub create_customizer_attribute {
my ($api_client, $customer_id, $customizer_attribute_name) = @_;
my $customizer_attribute =
Google::Ads::GoogleAds::V17::Resources::CustomizerAttribute->new({
name => $customizer_attribute_name,
# Specify the type to be 'PRICE' so that we can dynamically customize the part
# of the ad's description that is a price of a product/service we advertise.
type => PRICE
});
# Create a customizer attribute operation for creating a customizer attribute.
my $operation =
Google::Ads::GoogleAds::V17::Services::CustomizerAttributeService::CustomizerAttributeOperation
->new({
create => $customizer_attribute
});
my $response = $api_client->CustomizerAttributeService()->mutate({
customerId => $customer_id,
operations => [$operation]});
my $resource_name =
$response->{results}[0]{resourceName};
printf "Added a customizer attribute with resource name '%s'.\n",
$resource_name;
return $resource_name;
}
# Links the customizer attribute to the customer.
sub link_customizer_attribute_to_customer {
my ($api_client, $customer_id, $customizer_attribute_resource_name) = @_;
# Create a customer customizer with the value to be used in the responsive search ad.
my $customer_customizer =
Google::Ads::GoogleAds::V17::Resources::CustomerCustomizer->new({
customizerAttribute => $customizer_attribute_resource_name,
# Specify '100USD' as a text value. The ad customizer will dynamically replace
# the placeholder with this value when the ad serves.
value => Google::Ads::GoogleAds::V17::Common::CustomizerValue->new({
type => PRICE,
stringValue => "100USD"
})});
# Create a customer customizer operation.
my $operation =
Google::Ads::GoogleAds::V17::Services::CustomerCustomizerService::CustomerCustomizerOperation
->new({
create => $customer_customizer
});
# Issue a mutate request to add the customer customizer and print its information.
my $response = $api_client->CustomerCustomizerService()->mutate({
customerId => $customer_id,
operations => [$operation]});
printf "Added a customer customizer with resource name '%s'.\n",
$response->{results}[0]{resourceName};
}
# Creates an AdTextAsset.
sub create_ad_text_asset {
my ($api_client, $text, $pinned_field) = @_;
my $ad_text_asset = Google::Ads::GoogleAds::V17::Common::AdTextAsset->new({
text => $text
});
if (defined $pinned_field) {
$ad_text_asset->{pinnedField} = $pinned_field;
}
return $ad_text_asset;
}
# Creates an AdTextAsset with a customizer in the text.
sub create_ad_text_asset_with_customizer {
my ($api_client, $customizer_attribute_resource_name) = @_;
my $ad_text_asset = create_ad_text_asset($api_client,
"Just {CUSTOMIZER.$customizer_attribute_resource_name:10USD}");
return $ad_text_asset;
}
# Creates a campaign budget.
sub create_campaign_budget {
my ($api_client, $customer_id) = @_;
# Create a campaign budget.
my $campaign_budget =
Google::Ads::GoogleAds::V17::Resources::CampaignBudget->new({
name => "Campaign budget " . uniqid(),
amountMicros => 50000000,
deliveryMethod => STANDARD
});
# Create a campaign budget operation.
my $campaign_budget_operation =
Google::Ads::GoogleAds::V17::Services::CampaignBudgetService::CampaignBudgetOperation
->new({
create => $campaign_budget
});
# Issue a mutate request to add the campaign budget.
my $campaign_budgets_response = $api_client->CampaignBudgetService()->mutate({
customerId => $customer_id,
operations => [$campaign_budget_operation]});
my $campaign_budget_resource_name =
$campaign_budgets_response->{results}[0]{resourceName};
return $campaign_budget_resource_name;
}
# Creates a campaign.
sub create_campaign {
my ($api_client, $customer_id, $campaign_budget) = @_;
# Create a campaign.
my $campaign = Google::Ads::GoogleAds::V17::Resources::Campaign->new({
name => "Testing RSA via API " . uniqid(),
campaignBudget => $campaign_budget,
# Recommendation: Set the campaign to PAUSED when creating it to prevent
# the ads from immediately serving. Set to ENABLED once you've added
# targeting and the ads are ready to serve.
status => PAUSED,
advertisingChannelType => SEARCH,
# Set the bidding strategy and budget.
# The bidding strategy for Maximize Clicks is TargetSpend.
# The target_spend_micros is deprecated so don't put any value.
# See other bidding strategies you can select in the link below.
# https://developers.google.com/google-ads/api/reference/rpc/latest/Campaign#campaign_bidding_strategy
targetSpend => Google::Ads::GoogleAds::V17::Common::TargetSpend->new(),
# Set the campaign network options
networkSettings =>
Google::Ads::GoogleAds::V17::Resources::NetworkSettings->new({
targetGoogleSearch => "true",
targetSearchNetwork => "true",
# Enable Display Expansion on Search campaigns. See
# https://support.google.com/google-ads/answer/7193800 to learn more.
targetContentNetwork => "true",
targetPartnerSearchNetwork => "false"
}
),
# Optional: Set the start date. The campaign starts tomorrow.
# startDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24)),
# Optional: Set the end date. The campaign runs for 30 days.
# endDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24 * 30)),
});
# Create a campaign operation.
my $campaign_operation =
Google::Ads::GoogleAds::V17::Services::CampaignService::CampaignOperation->
new({
create => $campaign
});
# Issue a mutate request to add the campaign.
my $campaigns_response = $api_client->CampaignService()->mutate({
customerId => $customer_id,
operations => [$campaign_operation]});
my $resource_name =
$campaigns_response->{results}[0]{resourceName};
printf "Created App campaign with resource name: '%s'.\n", $resource_name;
return $resource_name;
}
# Creates an ad group.
sub create_ad_group {
my ($api_client, $customer_id, $campaign_resource_name) = @_;
# Create an ad group, setting an optional CPC value.
my $ad_group = Google::Ads::GoogleAds::V17::Resources::AdGroup->new({
name => "Testing RSA via API " . uniqid(),
status => Google::Ads::GoogleAds::V17::Enums::AdGroupStatusEnum::ENABLED,
campaign => $campaign_resource_name,
type => SEARCH_STANDARD,
# If you want to set up a max CPC bid, uncomment the line below.
# cpcBidMicros => 10000000
});
# Create an ad group operation.
my $ad_group_operation =
Google::Ads::GoogleAds::V17::Services::AdGroupService::AdGroupOperation->
new({create => $ad_group});
# Add the ad group.
my $ad_groups_response = $api_client->AdGroupService()->mutate({
customerId => $customer_id,
operations => [$ad_group_operation]});
my $ad_group_resource_name = $ad_groups_response->{results}[0]{resourceName};
printf "Created ad group '%s'.\n", $ad_group_resource_name;
return $ad_group_resource_name;
}
# Creates an ad group ad.
sub create_ad_group_ad {
my ($api_client, $customer_id, $ad_group_resource_name,
$customizer_attribute_name)
= @_;
# Set a pinning to always choose this asset for HEADLINE_1. Pinning is optional; if no
# pinning is set, then headlines and descriptions will be rotated and the ones that perform
# best will be used more often.
my $pinned_headline =
create_ad_text_asset($api_client, "Headline 1 testing", HEADLINE_1);
my $ad_group_ad = Google::Ads::GoogleAds::V17::Resources::AdGroupAd->new({
adGroup => $ad_group_resource_name,
status =>
Google::Ads::GoogleAds::V17::Enums::AdGroupAdStatusEnum::ENABLED,
ad => Google::Ads::GoogleAds::V17::Resources::Ad->new({
# Set responsive search ad info.
# https://developers.google.com/google-ads/api/reference/rpc/latest/ResponsiveSearchAdInfo
responsiveSearchAd =>
Google::Ads::GoogleAds::V17::Common::ResponsiveSearchAdInfo->new({
headlines => [
$pinned_headline,
create_ad_text_asset($api_client, "Headline 2 testing"),
create_ad_text_asset($api_client, "Headline 3 testing"),
],
descriptions => [
create_ad_text_asset($api_client, "Desc 1 testing"),
defined $customizer_attribute_name
? create_ad_text_asset_with_customizer($api_client,
$customizer_attribute_name)
: create_ad_text_asset($api_client, "Desc 2 testing"),
],
# First and second part of text that can be appended to the URL in the ad.
# If you use the examples below, the ad will show
# https://www.example.com/all-inclusive/deals
path1 => "all-inclusive",
path2 => "deals"
}
),
finalUrls => ["https://www.example.com"]})});
# Create an ad group ad operation.
my $operation =
Google::Ads::GoogleAds::V17::Services::AdGroupAdService::AdGroupAdOperation
->new({
create => $ad_group_ad
});
# Issue a mutate request to add the ad group ad and print its information.
my $response = $api_client->AdGroupAdService()->mutate({
customerId => $customer_id,
operations => [$operation]});
printf "Created responsive search ad with resource name '%s'.\n",
$response->{results}[0]{resourceName};
}
# Creates keywords of 3 keyword match types: EXACT, PHRASE, and BROAD.
# EXACT: ads may show on searches that ARE the same meaning as your keyword.
# PHRASE: ads may show on searches that INCLUDE the meaning of your keyword.
# BROAD: ads may show on searches that RELATE to your keyword.
# For smart bidding, BROAD is the recommended one.
sub add_keywords {
my ($api_client, $customer_id, $ad_group_resource_name) = @_;
my $operations = [];
# Create a hash of keyword match types to keyword text to simplify ad group
# criteria construction.
my $keywords = {
EXACT() => KEYWORD_TEXT_EXACT,
BROAD() => KEYWORD_TEXT_BROAD,
PHRASE() => KEYWORD_TEXT_PHRASE,
};
foreach my $keyword (keys %$keywords) {
my $keyword_info = Google::Ads::GoogleAds::V17::Common::KeywordInfo->new({
text => $keywords->{$keyword},
matchType => $keyword,
});
my $ad_group_criterion =
Google::Ads::GoogleAds::V17::Resources::AdGroupCriterion->new({
adGroup => $ad_group_resource_name,
status =>
Google::Ads::GoogleAds::V17::Enums::AdGroupCriterionStatusEnum::ENABLED,
keyword => $keyword_info,
# Uncomment the below line if you want to change this keyword to a negative target.
# negative => "true",
# Optional repeated field.
# finalUrls => ["https://www.example.com"],
});
my $ad_group_criterion_operation =
Google::Ads::GoogleAds::V17::Services::AdGroupCriterionService::AdGroupCriterionOperation
->new({create => $ad_group_criterion});
push @$operations, $ad_group_criterion_operation;
}
my $response = $api_client->AdGroupCriterionService()->mutate({
customerId => $customer_id,
operations => $operations
});
foreach my $result (@{$response->{results}}) {
printf "Created keyword with resource name: '%s'.\n",
$result->{resourceName};
}
}
# Creates geo targets.
sub add_geo_targeting {
my ($api_client, $customer_id, $campaign_resource_name) = @_;
my $suggest_response = $api_client->GeoTargetConstantService()->suggest({
locale => LOCALE,
countryCode => COUNTRY_CODE,
locationNames =>
Google::Ads::GoogleAds::V17::Services::GeoTargetConstantService::LocationNames
->new({
names => [GEO_LOCATION_1, GEO_LOCATION_2, GEO_LOCATION_3]})});
my $operations = [];
foreach my $geo_target_constant_suggestion (
@{$suggest_response->{geoTargetConstantSuggestions}})
{
printf "geo target constant: '%s' is found in locale '%s' with reach %d" .
" for the search term '%s'.\n",
$geo_target_constant_suggestion->{geoTargetConstant}{resourceName},
$geo_target_constant_suggestion->{locale},
$geo_target_constant_suggestion->{reach},
$geo_target_constant_suggestion->{searchTerm};
# Create the campaign criterion for location targeting.
my $campaign_criterion =
Google::Ads::GoogleAds::V17::Resources::CampaignCriterion->new({
location => Google::Ads::GoogleAds::V17::Common::LocationInfo->new({
geoTargetConstant =>
$geo_target_constant_suggestion->{geoTargetConstant}{resourceName}
}
),
campaign => $campaign_resource_name
});
push @$operations,
Google::Ads::GoogleAds::V17::Services::CampaignCriterionService::CampaignCriterionOperation
->new({
create => $campaign_criterion
});
}
# Return if operations is empty.
if (scalar @$operations == 0) {
return;
}
my $campaign_criterion_response =
$api_client->CampaignCriterionService()->mutate({
customerId => $customer_id,
operations => $operations
});
my $campaign_criterion_results = $campaign_criterion_response->{results};
printf "Added %d campaign criteria:\n", scalar @$campaign_criterion_results;
foreach my $campaign_criterion_result (@$campaign_criterion_results) {
printf "\t%s\n", $campaign_criterion_result->{resourceName};
}
}
# Don't run the example if the file is being included.
if (abs_path($0) ne abs_path(__FILE__)) {
return 1;
}
# Get Google Ads Client, credentials will be read from ~/googleads.properties.
my $api_client = Google::Ads::GoogleAds::Client->new();
# By default examples are set to die on any server returned fault.
$api_client->set_die_on_faults(1);
my $customer_id;
my $customizer_attribute_name;
# Parameters passed on the command line will override any parameters set in code.
GetOptions(
"customer_id=s" => \$customer_id,
"customizer_attribute_name=s" => \$customizer_attribute_name,
);
# Print the help message if the parameters are not initialized in the code nor
# in the command line.
pod2usage(2)
if not check_params($customer_id);
# Call the example.
add_responsive_search_ad_full($api_client, $customer_id =~ s/-//gr,
$customizer_attribute_name);
=pod
=head1 NAME
add_responsive_search_ad_full
=head1 DESCRIPTION
This example shows how to create a complete Responsive Search ad.
Includes creation of: budget, campaign, ad group, ad group ad, keywords,
and geo targeting. More details on Responsive Search ads can be found here:
https://support.google.com/google-ads/answer/7684791
=head1 SYNOPSIS
add_responsive_search_ad_full.pl [options]
-help Show the help message.
-customer_id The Google Ads customer ID.
-customizer_attribute_name [optional] The name of the customizer attribute.
=cut