Untuk mendiskusikan dan memberikan masukan tentang produk kami, bergabunglah ke channel Discord Google Ads resmi di server Komunitas Iklan dan Pengukuran Google.
Tetap teratur dengan koleksi
Simpan dan kategorikan konten berdasarkan preferensi Anda.
Penyesuai iklan adalah alat yang sangat canggih yang memungkinkan Anda menyesuaikan konten teks iklan penelusuran responsif menggunakan placeholder teks dinamis.
Penyesuai iklan
Ada dua langkah untuk membuat penyesuai iklan untuk iklan penelusuran responsif:
Buat atribut penyesuai.
Atribut penyesuai adalah kategori luas yang menjelaskan jenis
perubahan yang ingin Anda tautkan ke penyesuai ini—misalnya, "harga
produk" atau "persen diskon".
Tautkan atribut penyesuai dengan pelanggan, kampanye, grup iklan, atau kriteria grup iklan kata kunci.
Tetapkan nilai spesifik yang ingin Anda gunakan untuk resource tertentu.
Nama penyesuai, yang harus unik (tidak peka huruf besar/kecil). Karena ada batasan 40 penyesuai, Anda mungkin perlu menggunakan kembali penyesuai di berbagai resource, jadi pastikan untuk memilih nama yang mewakili kategori luas jenis penyesuaian yang akan digunakan.
Terlepas dari tingkat yang Anda inginkan dan layanan terkait yang Anda gunakan, informasi yang sama diperlukan:
customizer_attribute
Nama resource atribut penyesuai yang Anda buat di
langkah sebelumnya.
value
Nilai yang ingin Anda sisipkan ke dalam iklan saat Anda mereferensikan atribut
penyesuai ini. Kolom ini ditentukan oleh
CustomizerValue.
Anda harus menentukan type dan
string_value untuk membuat
CustomizerValue. Nilai type harus sama dengan atribut penyesuai
yang Anda tautkan, dan string_value adalah nilai yang ingin
digunakan Google Ads API.
Nama resource dari resource yang ingin Anda tautkan atribut penyesuainya
Nama bervariasi berdasarkan jenis resource. Misalnya, untuk membuat
CampaignCustomizer, tentukan
campaign.
Setelah menyelesaikan langkah ini, Anda siap menggunakan penyesuai iklan di iklan penelusuran responsif yang disertakan dalam hierarki resource tempat Anda menautkan atribut penyesuai. Misalnya, jika Anda menautkan atribut penyesuai ke kampanye dengan ID A, Anda dapat menggunakan penyesuai iklan tersebut dalam iklan yang dibuat di grup iklan mana pun dalam kampanye A. Anda tidak dapat menggunakan penyesuai iklan dalam
iklan di grup iklan dalam kampanye B.
Penyesuai iklan di iklan penelusuran responsif
Untuk menggunakan penyesuai iklan di judul dan deskripsi iklan penelusuran responsif, Anda perlu membuat objek AdTextAsset dengan text yang mencakup sintaksis berikut:
Hanya boleh ada satu link per tingkat—pelanggan, kampanye, grup iklan, atau kriteria grup iklan—dan link yang paling spesifik akan menggantikan link yang lebih umum. Misalnya, jika Anda telah menentukan atribut penyesuai ini di tingkat kampanye dan tingkat grup iklan, iklan dalam grup iklan tertaut akan menggunakan atribut tingkat grup iklan, tetapi iklan dari grup iklan lain dalam kampanye tersebut akan menggunakan atribut tingkat kampanye.
Anda dapat memiliki hingga 40 objek CustomizerAttribute yang diaktifkan di akun Anda. Jika mencapai batas ini, Anda harus menghapus yang tidak digunakan sebelum
membuat yang baru.
Ada aturan untuk atribut penyesuai dengan jenis
PRICE:
Kode dan simbol mata uang dapat muncul sebelum atau setelah angka. Misalnya, $100, 100$, USD100, 100USD adalah nilai yang valid.
Tidak boleh ada spasi antara angka dan kode mata uang atau simbol. Misalnya, $ 100 tidak valid.
[null,null,["Terakhir diperbarui pada 2025-08-27 UTC."],[[["\u003cp\u003eAd customizers allow dynamic text customization in responsive search ads using placeholders within ad titles and descriptions.\u003c/p\u003e\n"],["\u003cp\u003eCreating an ad customizer involves defining a customizer attribute (category) and linking it to a specific Google Ads resource (customer, campaign, ad group, or keyword ad group criterion) with desired values.\u003c/p\u003e\n"],["\u003cp\u003eAd customizers are implemented in responsive search ads by using a specific syntax within AdTextAsset objects to reference the customizer attribute and provide a default value.\u003c/p\u003e\n"],["\u003cp\u003eThere are limitations on the number of customizer attributes and how they are applied, with more specific links overriding broader ones.\u003c/p\u003e\n"]]],[],null,["# Responsive Search Ad Customization\n\nAd customizers are a very powerful tool that lets you customize the text content\nof your [responsive search ads](//support.google.com/google-ads/answer/7684791)\nusing dynamic text placeholders.\n| **Key Point:** Dynamic replacements can occur in ad titles and description lines, but not in display or final URLs.\n\nAd customizer\n-------------\n\nThere are two steps for creating an ad customizer for responsive search ads:\n\n1. **Create the customizer attribute.**\n\n The customizer attribute is a broad category that describes the kind of\n change you intend to link to this customizer---for example, \"product\n price\" or \"discount percent\".\n2. **Link the customizer attribute with a customer, campaign, ad group, or\n keyword ad group criterion.**\n\n Set the specific values you want to use for the specific resource.\n\n### Create a customizer attribute\n\nFirst, you need to create a new customizer attribute, represented by\n[`CustomizerAttribute`](/google-ads/api/reference/rpc/v21/CustomizerAttribute) using\n[`CustomizerAttributeService`](/google-ads/api/reference/rpc/v21/CustomizerAttributeService) with\ntwo required fields:\n\n[`name`](/google-ads/api/reference/rpc/v21/CustomizerAttribute#name)\n: The name of the customizer, which must be unique (case insensitive). Since\n there is a limit of 40 customizers, you might need to reuse customizers\n across different resources, so be sure to choose a name that represents a\n broad category of what kind of customizations this will be used for.\n\n[`type`](/google-ads/api/reference/rpc/v21/CustomizerAttribute#type)\n: The type of the customizer---text, number, price or percent---defined\n by\n [`CustomizerAttributeType`](/google-ads/api/reference/rpc/v21/CustomizerAttributeTypeEnum.CustomizerAttributeType).\n\nWhen you create a new customizer attribute, you get its resource name back,\nwhich is required in the next step.\n\n### Link the customizer attribute\n\nYou can link the previously created customizer attribute at many levels using\nthe following services:\n\n- [`CustomerCustomizerService`](/google-ads/api/reference/rpc/v21/CustomerCustomizerService) to\n create [`CustomerCustomizer`](/google-ads/api/reference/rpc/v21/CustomerCustomizer) for the\n customer level.\n\n- [`CampaignCustomizerService`](/google-ads/api/reference/rpc/v21/CampaignCustomizerService) to\n create [`CampaignCustomizer`](/google-ads/api/reference/rpc/v21/CampaignCustomizer) for the\n campaign level.\n\n- [`AdGroupCustomizerService`](/google-ads/api/reference/rpc/v21/AdGroupCustomizerService) to\n create [`AdGroupCustomizer`](/google-ads/api/reference/rpc/v21/AdGroupCustomizer) for the ad\n group level.\n\n- [`AdGroupCriterionCustomizerService`](/google-ads/api/reference/rpc/v21/AdGroupCriterionCustomizerService)\n to create\n [`AdGroupCriterionCustomizer`](/google-ads/api/reference/rpc/v21/AdGroupCriterionCustomizer) for\n the ad group criterion level. For this type, only keyword criteria are\n supported.\n\nRegardless of which level you want and which corresponding service you use, the\nsame pieces of information are required:\n\n`customizer_attribute`\n: The resource name of the customizer attribute that you created in the\n previous step.\n\n`value`\n\n: The value that you want to insert into your ads when you reference this\n customizer attribute. This field is defined by\n [`CustomizerValue`](/google-ads/api/reference/rpc/v21/CustomizerValue).\n\n You need to specify [`type`](/google-ads/api/reference/rpc/v21/CustomizerValue#type) and\n [`string_value`](/google-ads/api/reference/rpc/v21/CustomizerValue#string_value) to create\n `CustomizerValue`. The `type` value should be the same as the customizer\n attribute you're linking, and `string_value` is the value that you want the\n Google Ads API to use.\n\nResource name of the resource you want to link the customizer attribute to\n\n: The name varies based on the resource type. For instance, to create\n [`CampaignCustomizer`](/google-ads/api/reference/rpc/v21/CampaignCustomizer), specify the\n [`campaign`](/google-ads/api/reference/rpc/v21/CampaignCustomizer#campaign).\n\nOnce you finish this step, you're ready to use the ad customizer in responsive\nsearch ads that are included in the resource hierarchy you linked the\ncustomizer attribute to. For instance, if you link the customizer attribute to\nthe campaign with an ID `A`, you can use that ad customizer in an ad created\nunder any ad groups inside campaign `A`. You cannot use the ad customizer in an\nad under ad groups inside campaign `B`.\n\nAd customizers in responsive search ads\n---------------------------------------\n\nTo use the ad customizer in **headlines** and **description** of the responsive\nsearch ads, you need to create an [`AdTextAsset`](/google-ads/api/reference/rpc/v21/AdTextAsset)\nobject with `text` including the following syntax: \n\n```\n{CUSTOMIZER.CUSTOMIZER_ATTRIBUTE_NAME:DEFAULT_VALUE}\n```\n\n- `CUSTOMIZER_ATTRIBUTE_NAME` is the `name` of the customizer attribute that\n you set when you [created it](#create), **not the resource name of the\n customizer attribute nor its ID**.\n\n- `DEFAULT_VALUE` is the default value for the ad customizer.\n\nRefer to the [responsive search ads\nguide](/google-ads/api/docs/responsive-search-ads/overview) for more information about\nsetting up the ads.\n\nRules and limitations\n---------------------\n\n| **Note:** For general information about limits, see [About your Google Ads account limits](//support.google.com/google-ads/answer/6372658).\n\n- There can only be one link per level---customer, campaign, ad group, or ad\n group criterion---and the most specific one will override the more general\n one. For example, if you have this customizer attribute defined at the\n campaign level and the ad group level, then ads within the linked ad group\n will use the ad group one, but ads from other ad groups in that campaign will\n use the campaign one.\n\n- You can have up to **40** enabled `CustomizerAttribute` objects in your\n account. If you reach this limit, you need to remove the unused ones before\n creating a new one.\n\n- There are rules for customizer attributes with type\n [`PRICE`](/google-ads/api/reference/rpc/v21/CustomizerAttributeTypeEnum.CustomizerAttributeType#price):\n\n - Currency codes and symbols can appear before or after the number. For example, `$100`, `100$`, `USD100`, `100USD` are all valid values.\n - There should be no spaces between the number and the currency codes or symbols. For example, `$ 100` is invalid.\n - See the [currency codes and\n symbols](/google-ads/api/data/codes-formats#currency_codes) that can be used as part of the [specified\n value](/google-ads/api/reference/rpc/v21/CustomizerValue#string_value)."]]
